TLDR: The fractional executive model isn't a workaround — it's becoming the career path of choice for senior GTM operators. Pedro Martins spent 15 years at Salesforce and DocuSign before going fractional, and he breaks down exactly how it works, what surprised him most, and what you need to know before making the leap yourself.

The gig economy was just the beginning. What's happening now in RevOps, sales leadership, and marketing is something different — experienced operators at the VP and C-level are deliberately choosing to work across multiple companies simultaneously, on their terms, with equity stakes and a variety of problems that no single full-time role could match. And the companies hiring them? Getting access to talent they could never afford full-time, compressed learning curves, and the kind of "looking around corners" expertise that only comes from someone who's built the playbook before.

In this episode, Tiffany and Kelly sit down with Pedro Martins — fractional RevOps executive and LP in multiple VC and PE funds — for one of the most honest conversations we've had about what this model actually looks like from the inside. Pedro breaks down the four types of fractional engagements (and why most people confuse them), shares the financial case for equity-based fractional structures, and explains why product founders are often terrified of sales — and how the best fractional leaders meet them there.

In This Episode:

The four engagement models: consulting, advisory, fractional executive, and interim — and when each one is the right fit
Why LinkedIn fractional RevOps titles have more than doubled in the last four years, and what's driving it
The financial upside of equity-structured fractional engagements, and how to think about the long game
Why context switching is a skill, not a problem — and how to manage it across multiple clients
The one piece of advice both Pedro and Kelly ignored when they started — and what changed when they finally followed it

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Guest Links:Connect with Pedro Martins: https://www.linkedin.com/in/pedromartins/

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