In this episode, I’m diving into the types of content that actually help drive more sales in your business. Whether you're unsure what to post or you’ve been winging it without a strategy, this episode will help you build a content plan that connects and converts.

I walk you through the essential “Know, Like, Trust” framework and explain how each stage supports the customer journey - from catching attention to building relationships and generating trust that leads to purchases.

You’ll learn how to create scroll-stopping content, what kind of posts help your audience understand and connect with your brand, and why showcasing social proof is a game changer for sales.

If you want a clear content strategy that supports your business growth and feels authentic to you, this episode is packed with insights to help you take that next brave step.

Here are the highlights:

Personal Experience and Event Insights (1:07)

The Importance of Content Strategy (3:09)

Understanding the Know, Like, and Trust Factor (4:56)

Creating Scroll-Stopping Content (10:21)

Like Content: Educational and Informative (10:36)

Trust Content: Sharing Social Proof (13:41)

CONNECT WITH NATALIE:

Follow on Instagram @iamnataliewebster

RESOURCES & LINKS:

Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
Xero - Sign up through my partner link for an exclusive Xero offer.
Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
Manychat - Get 50% off for your first 2 months of Manychat Pro
Starling bank - Open an account using this referral link, we both get a free 2-person day pass for the National Trust.
Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

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