← The Rubin Report
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- [00:00]
A
It's a crazy world Crazy world Somebody gotta have the same view.
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B
It's a.
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A
Crazy world It's a crazy world Somebody's gotta have the same news.
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B
So, Tony Robb going to introduce you by saying, a man who needs no introduction. And then I'm looking at one of the books here, the holy grail of investing. And of course, Carl Icahn said that a man who needs no introduction. You do need no introduction. But it must be an annoying way to start an interview for someone to say something like that.
- [00:48]
A
What do you think? I don't care. It's good to be with you.
- [00:51]
B
It's good to be with you. We've been trying to do this for about four years, I think, and we didn't want to do it virtually. Schedules got crazy. I'm thrilled to be here, and I've organized this interview in a little bit more of a granular way than I normally do, which is just to sit down with someone. But there were so many things that I've wanted to talk to you about for so long. But I thought the first thing is you've been very gracious to welcome me and my team to your home here. It seems obvious from the little bit I've seen, and we're kind of in the. What do you call this area? The playroom?
- [01:19]
A
The little basement.
- [01:21]
B
The little basement. Okay, the little basement. But it seems like an embodiment of your life's work that there's businesses happening here, there's staff, there's fun stuff. Like it's kind of everything that you are in some sense.
- [01:36]
A
I love living on the ocean. And so I used to go to a different place for work. Of course, you know, when things happened during COVID we had to be home. So fortunately, I'd already built this. And so, you know, this is kind of hidden. We're actually below the ocean. Most people don't even know this.
- [01:49]
B
It's crazy. I didn't even know that was allowed.
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A
Because they said, you can't go down because we have 25,000 square feet. And I have separate offices over there, separate from the home. But I wanted to have the, you know, this kind of playroom where we have golf and basketball and know bowling and everything for the kids and so forth and the grandkids. And so I went down here and I said. The guy said, it's impossible. I said, what do you mean it's impossible? I said, ever been to Atlantis? You never been scripts Oceanography. And he goes, well, never get approved. I said, well, we live in a Community where they're fans of mine, the mayor is everybody else. We'll get it approved. Took three years, but it created this environment where, you know, you can come and play and do anything you want to do. But yeah, our home is our life, is our mission. So we, you know, we've got zooms going on all the time and interviews coming through here and business meetings. I have 114 companies now, so it's a, it's a wild ride. We're doing over $8 billion in business. I mean, started with nothing. So we're pretty thrilled about the kind of impact we're having in all these different industries.
- [02:41]
B
And I sense your days are basically scheduled to the nth degree. Like is there, is there a minute in your day that's a gap where you're like, oh, I guess I'll sit here and go like this.
- [02:50]
A
There didn't used to be, but there is. And it's because, you know, I have a three and a half year old, so I have four, five kids and five grandkids. My oldest daughter's 50, my youngest daughter's three and a half and she's my priority. So it's like I've got my plan, but I have a lot of flex that I create in the plan so I can spend time with her. The other day we're negotiating a deal with Paramount. We're going to have our own Tony Robbins network, our own channel on there. It's not just a show and it was really important meeting. But she comes and knocks on the glass of the master suite and she says, daddy, will you come fly a kite with me? And I'm like, I'm looking at my time and the answer is yes. So I go out there. So I have like five minutes to clean up and run down to the museum meeting. But it was worth its weight in gold. So yes, my daughter has given me that gift and I also take that time for my wife and our family. But it is a full life. But I love it that way. I love having so many areas that you can have an impact on that we get to focus on. And so many beautiful people I have the privilege to partner with.
- [03:44]
B
Let's stick with that for just a moment. So you mentioned you have a 50 year old daughter and a 3 year old daughter. I mean, what does that do to your, to your sense of parenting or perspective? Or do you find like, oh, I put that phase of life behind me and now it's just come rushing back.
- [03:57]
A
I mean, it's come rushing back. But It's a great time to, you know, I have, I married a woman originally, my first marriage, who had been married twice before me and she had kids from both of them. So if you can imagine, she was 11 years or 12 years my senior. So I was 24 and about to turn 25 years old and I had a 17 year old son instantly, an 11 year old daughter, a 5 year old and then one on the way. So I had to grow rapidly as a man, as a father and I'm really proud of the job I did. I'm proud of all my kids. But you know, it's different when you're at this stage of life and you have so much more wisdom, so much more experience and you know, the. My daughter's having the most incredible wife. I mean she understands that the most important thing in life is we're here to contribute. At three and a half, she has plenty of responsibilities. She's speaking Mandarin and Spanish and English.
- [04:48]
B
Wow.
- [04:48]
A
She's doing geometry at this stage. But she also is just a kid, you know, she just likes to play and go outside and take in the energy. And so I really feel like she's got that balance. And I don't know I could have given that balance before because I didn't know that balance within myself.
- [05:02]
B
So let's get into some of the, some of the real, the Tony Robbins stuff. The real, the real Tony Robbins stuff. Well, you've been a huge influence. You've been an influence on me, but you've been influenced on many, many. I've told you privately, many of my family members and helping my brother in law get through back pain and a whole bunch of stuff. But what do you think most people are sort of stuck on first? Like what do you find generally when people come to your shows or when they reach out to you or say hi to you at the mall. What is like the first thing that most people seem to be hung up on before they can start moving forward in life?
- [05:32]
A
I think most people have had dreams and goals in their life and they've had, obviously as all of us have plenty of disappointments because, you know, you want to make God laugh, taller your plans.
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B
Yeah, exactly.
- [05:43]
A
But if the person that persists and keeps going can eventually break through you like all the studies show that pessimists are much more accurate about their performance than optimists. Much more accurate. But optimists are much more successful because they overvalue. They think they did better than they did so they're willing to try it again. They believe It'll happen. And that persistence is what makes things work. So I think the thing that stops people, whether it's in their relationship or whether it's their business or their career or their body, is the disappointments of the past. And so what really shows up is fear. You know, the fear of failure, the fear of success, the fear of rejection, the fear of the unknown. There's so many fears, but they all come down to two fears that everybody has. We're all afraid we're not enough in some context, not rich enough, smart enough, young enough, old enough, wise enough, funny enough, whatever it is, attractive enough, especially if we have that fear that we're not enough for someone we really want that love from. And the deepest fear is that if I'm not enough, I won't be loved. And love is the oxygen of life. I know it sounds corny, but, you know, if a baby is born and you don't give them physical love, they get what's called failure to thrive syndrome. They actually physically die. Love is our evolutionary advantage. It's what makes us survive. And so I look at most people, and most people have so much fear still because of so many disappointments, that they're afraid to get their hopes up. Of course, you don't get your hopes up if you don't commit to something. If you don't give your all every time because you're afraid of failing, you're not going to follow through. So I think it's fear that stops people in any area, but also what happens is you start to form a limiting identity. And this is the thing I hope that your listeners or viewers will really consider. I believe the strongest force in anybody's personality, in the human personality, is the need to stay consistent with how you've defined yourself. We all have an identity for ourselves. So you'll hear people say something like, is there a difference between somebody who feels depressed and somebody who is clinically depressed? Well, yes, Once you have the title clinically depressed, you can go to one of those people. And do you think clinically depressed people have happy moments? You think they do?
- [07:41]
B
I'm going to guess not really.
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A
They can't have happy moments. But if you catch them when they go, I'm not really happy, it just looks like I'm happy. Because our need to meet that definition. If you don't know who you are, you can't make a decision. It's like when people talk about somebody turning in their 40s and having this midlife crisis. What there really is, it's an Identity crisis. Is this really who I want to be? Is this really who I am? So if I said to you, do you ever smoke cigarettes?
- [08:05]
B
Never. I've smoked, maybe cumulative, one cigarette in my entire life, every pub that I ever took.
- [08:10]
A
Yeah, I was fortunate enough to have a similar pattern as you. But I'll talk to some people that smoke cigarettes and they'll say, no, I've smoked for 10 years and I stopped and I'll never smoke again. If I come to them and say, would, you know, would you like a cigarette? They don't go, what brand is it?
- [08:24]
B
Right.
- [08:24]
A
What do they say? They go, I'm not a smoker. I'm not one of those. The way we define ourselves, what we are and what we're not, controls every thought, feeling, emotion and behavior of our life. So it works at all levels. If you. If I set a thermostat in this room at 68 degrees, and that represents your comfort zone, your identity, your comfort zone is not what you want, it's what you're used to, right? So it could be 68 degrees is what you're used to in terms of intimacy, or 68 degrees is how much financial well being or freedom you're used to or security. Used to might not be a lot, might be a little. It's not your goal, it's what you're used to. Well, once that's your comfort zone, once that's your identity. If the temperature in this room drops from 68 to 65 to 62 to 60, at some point, the heaters kick on because the computer says, whoa, whoa, Whoa, you're a 68°ers. You're not a 60°. This is no good. And you feel pressure. The heaters kick on and drive you back up to where you're supposed to be. And most people listening probably have had times where it got so bad, you finally said, not another day, another moment. I'm changing this now. This relationship, this thing on my body, whatever. But what most people don't realize that happens, they have this side as well. If you're a 68 degree and you start doing better than you expect, you get momentum, you start to crush it, you start to go 80 degrees, 90, 98 degrees. Suddenly the computer inside goes, what the hell are you doing? You're not a 98 degree, you're a 68 degree, right? And then the first thing happens. The heaters stop, you lose your drive. And then if that's not enough, the air conditioners kick on to help you sabotage, to get right back down to where you think you deserve to be.
- [09:54]
B
So is it a constant battle, do you think, between those two things, not running too cool and not burning too hot, that even for someone like you, that's sort of a master at this, you have to play within that to.
- [10:04]
A
Well, you have to keep expanding your identity, otherwise you get stuck. When people say they're stuck, it's because they're only using a part of their capacity, a part of their brain. So what I like to look at is how do you expand your identity? You do things that violate your old identity that you know. That's why I do a firewalker. We took people skydiving. It's like, if I get myself to do that thing I once thought was difficult or impossible, my brain goes, then what else can I really do? It seemed to be difficult or impossible for me. I remember when I was 16 years old, just about turned 17, and I had four different fathers. And my mom was a volatile person, great human being, but when she mixed prescription drugs with alcohol, it was pretty painful and disastrous. So I remember she kicked out another one of my fathers. And then she decided one night that Christmas Eve, that I was on my father's side, and so she kicked me out. My dad went back to Chicago on his own. He didn't know I got kicked out. And she got my 1960 Volkswagen. I had 40 bucks a week, but I was working as a janitor. So I took buses to a place in Pasadena, California, San Marino. And I would work on these two banks in the middle of the night. Still in high school, because I wasn't paid by the hours, paid by results. I could do two banks. I got paid well, come back home, get up on three or four hours sleep and go to school. Well, I would take buses. Well, one night I finish at 2 in the morning and I go out and I'm waiting at the. For the bus on this main avenue. And you know, it's two in the morning, there's no cars, and I'm waiting and waiting. And 2:15 and 2:30. Right around 2:30, somewhere in that range, a car drives by, rolls out his window, goes, hey, buddy, didn't you know there's a bus strike? And I'm like, a bus strike?
- [11:34]
B
You've been working hard.
- [11:35]
A
I work my guts. I don't have anybody I can call. I don't have anybody can pick me up. Everything, got stuff. And I'm about 16, 17 miles from home. So I ran. True story, Dave.
- [11:44]
B
Wow.
- [11:44]
A
I ran. But the way I ran was I didn't know what I was doing at the time. I'd read a book called the Magic of Believing by Claude M. Bristol. This old book. And it talked about how to condition your mind. And it talked about incantations, not affirmations. You go, I'm happy. I'm happy, I'm happy. And your brain goes, B.S. i'm not happy. But where you use your body, your voice, everything, until your whole nervous system believes it and experiences it. So I started doing these really simple ones. First, I was angry. I'm going to show her. It was all about anger with my mom. But you only can run on anger so long. You run out of fear.
- [12:12]
B
How many miles does that?
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A
That probably lasts a mile. And then I started going every day and every wham. Getting stronger and stronger every day and every wham. And I would do these incantations out loud while I was running. I ran 16 miles. I'd never run three miles in my life. I was beat up, as you might imagine, completely had shin splints and everything else. But I found a part of myself that I still use to this day. I found this identity that will not stop, that will find the way, that will push through. And we have it. But it usually takes something really intense to bring it out. That's why, you know, people don't want problems. I think I always tell people the biggest problem people have is that they think they're not supposed to have any. But problems call forth in us if we don't give up. They cause us to grow in the end. You've accomplished an enormous number of things in your life. You and I both. Many people have. We both have. But it's like what you get will never make you happy. Who you become will make you very happy or very sad. And that's an identity. And if you can find an identity, and that's what everybody sells in a product. Nike sells. You know, you're an action person. Just do it. Those shoes have nothing to do with it. They're just selling you a feeling and linking it to their product. But when you really do that to yourself, when you really expand your identity, your life changes completely. And what used to be hard to do is easy.
- [13:25]
B
How often do you fall out of that, that flow?
- [13:29]
A
Do I have days where I'm frustrated or pissed off or overwhelmed? Of course. But I don't stay there. I mean, I would stay there for, you know, a month before or weeks before or hours before. Now, like, I have a 192nd, 182nd rule. You know, it's like, I got three minutes to get my shit together and change that thing. And I've done it so often, it's like a muscle, you know, it's not like I'm so great. It's just you use the muscle over and again. It gets strong. Once it's strong, you know, you tend to use it. So it's not very often it takes. If something really knocks me off my game, I go, ah, a worthy opponent. I'd finally got a worthy opponent. It's been a long time since something's knocked me off my game.
- [14:03]
B
But is that usually a personal thing for you or is it a professional thing for you? Like what. What sort of hits you harder?
- [14:09]
A
Well, I think for everybody, personal is probably more than professional when it happens. But I'm pretty blessed in that area at this stage. I mean, if I got went back 10, 15, 20 years, it'd be different. But my wife and I have been together 25 years. I mean, I love her more than I could ever describe in words. I love her more today than I first met her. My kids, my family. I mean, that's my dear friends. I have what I call chosen family. People that are my dear, dear friends. And we know some, we have some mutual people that we really care about together. So to me, life is about relationships. If the quality of relationships is extraordinary, your relationship with whatever you believe, the universe, your creator, your relationship with yourself, your relationship with your loved ones, your relationship with those that you want to serve, if those are strong, it's pretty hard not to have a great quality of life.
- [14:50]
B
How much of all of this do you think is connected to societal trends? So, for example, right now, I've sensed over the last couple months, sort of post election, that there really feels to be like a renewed spirit in America. Like people are less fearful. At least in my little circles, there's a feeling like, oh, America could come back, we could feel good about all of this stuff. And I think that actually really starts scaling at some point. And I think that this is going to be my first interview of 2025, which is sort of why I wanted to do it right now. It's like, if we can use that, man, that's rocket fuel to change everything.
- [15:22]
A
I agree with you. Not everybody. Some people think it's, of course, of course, but you have to acknowledge that, right. Depends on certainly to some extent where people are politically. But I'm an independent, I voted on both sides. And I see, as you said, a lot more optimism. I see who were on the left Actually supporting Donald Trump, who were talking about him being evil before because they want the country to change. And I think there's an old phrase from a good book called the Good Book. It says, without a vision, people perish. And if you ask what was the vision of America for the last four years, even eight years, it's not been clear. The greatest presidents we have brought a vision. Whether it's Kennedy talking about we're going to put a man on the moon and return him back to the Earth, or Reagan and the city on the Hill, you can pick any great president. And they had a vision for the country. And I think what's happened is there's a vision of change, and we're. We're so dissatisfied with where it is that there's a surge of enthusiasm to say, let's go shift this thing. We can do it. We can make it happen. I think people are also getting tired of an identity of America being a terrible place when America's made up of so many great human beings. We've made plenty of mistakes, like every country in the world, but I think we've done extremely well over the overall history. And we want to. We want to be better. But I think that optimism is real for a large number of people because it's new. It's always easier when it's new. The question is, will hold up two years from now. And I think you have to get enough momentum here that people then start to say, yeah, that vision is being realized. If people see real results, then I think that optimism will grow and people will take more action. But if, if they don't execute, that's a different game. So it's all about execution. I always tell people, knowledge is not power. Do you execution Trump's knowledge every day of the week?
- [16:57]
B
Do you think that maybe there's some sort of inverse relationship between when things are going and maybe when your message resonates more? Because if something isn't going well, then people, you know, sort of at a meta level, then people need more of this versus if it's going well, then they can kind of sit back a little bit.
- [17:12]
A
You know, when people analyze who comes to my events, you know, it's like, you know, we do whatever we're doing event here in January of over a million people come, right? And they come and try to analyze, you know, who are the demographics of it, and they're everywhere. I mean, if we do 193 countries, every country in the world, simultaneously, over a million people, and they're all have one Thing in common, One thing. It's not age. It's not economics, it's not political. It's hunger. When people are hungry, they change their life. So sometimes people get hungry because things are really rough. Sometimes people get hungry because they have a birthday with a zero on it past 40. You know, sometimes people are hungry because they're going through a divorce. So sometimes pain makes you hungry. Some people are hungry, and that's why they're successful. They never lose that hunger. If you look at somebody you know, like, you know, Richard Branson, you know, Sir Richard Branson.
- [17:57]
B
Yeah.
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A
Richard is a friend. And, I mean, he's as hungry today, in his late 60s, as he was when he was 16 and starting, you know, virgin in a crypt. You know, it's just he's got that same hunger. Hunger to do more, to be more, to create more. So, yes, sometimes painful things make people pay attention more. But no matter what the season is, people are looking to make improvements in their life. And I'm. I'm looking for the person that's hungry. That's who I can serve. If you're in that lukewarm middle where it's not that bad, not that good, I'm probably not the right guy for you. But if you're ready to say it's time to take it to another level, I've spent a lifetime getting skills on financial skills to turn it around, Emotional skills, relationship, your physical body. The areas of life that really matter most have been my obsession for at this point. This is my 48th year doing this, believe it or not, started when I was 2.
- [18:43]
B
I'm only on this earth for 48 years, so that's quite some time. So what do you make of the person that maybe is just kind of lukewarm but kind of okay with it? Like somebody that's just like, I've got whatever it is I've got. I'm not gonna push that hard. I'm just gonna kind of do it my way and that's it. And not make any ripples or whatever.
- [19:02]
A
You know, the oldest human story is, I'm sure, you know, is the story of the hero, right? The hero's journey. And so if you analyze all the stories, it's been done. Many scholars have done this. You see, that's the story that stands out. And what that story starts out with is, take the wizard of Oz, a simplistic one, right? Here's Dorothy. Her life is just fine. It's kind of black and white. It's kind of okay. It's Kind of, you know, she's got good people around, nothing wrong. And then she gets a call to adventure. The call to venture doesn't sound like a call to adventure. It sounds like somebody, your family is diagnosed with a major disease. Or you lose, you know, Covid, and they shut down your business. Or you're in a position where all of a sudden, you know, your relationship is breaking up. If the call to adventure is something that wakes you up so you don't just settle. Because the one thing I believe, there's two things that are laws of life. Everything in the universe grows, or it dies, and everything contributes, or eventually it's eliminated by evolution. Those aren't my laws. Those are laws of life. So. And when people are happy is when they're growing. People say, you know, what does it take to be happy? So the word is progress. Even if you don't achieve it, if you're making progress, you feel alive. After you achieve it, you feel good. For how long? A week? A month? A year? Probably not a year.
- [20:11]
B
Yeah, right.
- [20:12]
A
Because we're meant to keep growing. We're meant to keep expanding. So we get called. Eventually, those people will be called. Now, not everybody takes the call. Some people fight the call. She kind of fought the call, tried to hang on. But then circumstances rip her into a new environment. And when you go to that on this new adventure, it's full of uncertainty. That's why people avoid it. I'd rather deal with the devil I know than the devil I don't know. But that's where all your passion is found, in uncertainty. If you know what's going to happen, when it's going to happen, how it's going to happen, pretty soon you're bored silly. You're comfortable, but you're bored silly. You're not alive. So life tends to get something to wake us up. And then when you go on the journey, ironically, you meet new friends, right? You develop new mentors, and you get to the point of no return where you can't turn back. You've burned your boats and you have to go forward. And because of that, you go through ordeals, you go through battles, but you eventually slay the dragon and you come home the hero of your own life. And you can share something now because you've actually lived it. And then as soon as you get really comfortable, it happens again, right?
- [21:11]
B
So that. Well, that's an interesting notion. That. That then repeats itself through that. That seems like an unmovable force in the universe, too.
- [21:18]
A
The repetition always calling us to grow and when we grow, we have more to give. Like I have. I'm going to be 65 shortly. Blows my mind. I started when I was 17 doing this. So it's like 48 years of experiences at this point. I can do more with my pinky. I have so much experience. Not that I'm so smart. It's just patterns. If you spend that many years traveling obsessed with what's the difference in people? I hope I found some differences by this point that are meaningful and they can work and of course, have. So I can do more now. I can create more now because I grew and there's nothing I'm teaching that I didn't. I wasn't like a genius. I figured out because I had problems I had to solve or I met somebody that was brilliant and I said, I don't want 10 years to figure that out. They took 10 years. Let me figure out what they're doing. Let me model them. Let me collapse decades into days, if possible. And that's been kind of the moniker of my life.
- [22:11]
B
It's interesting because one of the. Just as you were saying this, I mean, I think one of the things I'm most proud of in my life is that I've gotten to sit down with so many incredible people like you and integrate some of that into my life all the time. And then it helped me grow businesses and work with people who I love and do all these things. So it's real and it's true. And I guess it's just hard making people understand that you have that power.
- [22:31]
A
Well, I think if you wait for life to do it, that's one approach. Another way is to say, am I on the path or not? The path? What's the path? The path of progress. The path of progress is what's going to make you fulfilled and happy. Nothing else will. What you get won't do it. It'll get boring. But if you are growing, if you're feeling like you're becoming more, experiencing more, and because that you can give more, you're going to feel totally alive. But I look at it this way, I go the first step to getting on the path. No, if you're there is. Do you know what your driving desire is? Have you woken your hunger for something? If you want to change your body, your mind, your emotions, your relationship, your business, your economics, whatever it is, you got to get hungry. You got to get crystal clear on a vision more than where you are now that would excite you and put you on fire. Then the second step is you Gotta tell the truth. You gotta find and tell the truth. Meaning find the truth of what's kept you from doing this in the past. And there's only a few things. There's fear, everybody has fear. There's limiting beliefs or a limiting story. Like I've tried everything and nothing ever works. The minute you develop a belief, a sense of certainty about how life is, it limits you. If it's a limiting belief, is it some other emotion? Is it overwhelm? Is it stressful? Is it a lack of skill, something you need? Or is it a habit that just gets in the way? Those five are usually the fundamentals that what kept you from making progress. So once you know what you really want, first step in the path, you find and face the truth. You create a little map, a massive action plan, a couple things you're gonna do to make progress immediately, not waiting till it's perfect. And then you gotta do what's hard. You gotta slay the dragon. You gotta go get the skill or you gotta overcome the fear, or you gotta push through the thing that stops you. And then the other three steps are easy. Then all it is is having a daily measuring. Because if you don't measure, you won't keep getting better and then celebrating enough and then it'll happen again. What's your next desire? But that's the path. If people want to make progress, it starts with just getting clear on what you want. Because most people, Dave, when you ask them what they want, they tell you what they don't want, right? Like, I don't want to feel this anymore. I don't want to go through this crap anymore. I don't want to experience this anymore. Well, where focus goes, energy flows, you know, if you keep focusing what you don't want, you get more of it.
- [24:36]
B
Or they just say, I want a big house or something like that. But that's not really a thing. You know, I was privileged to go on tour with Jordan Peterson for a year and a half and one of the things. Cause he would talk about slaying the dragons often. And one of the questions that would come up in Q and A's, I'm curious your take on this. A lot of people would say, okay, I found the dragon and I'm in the process of slaying it, or I'm doing it now, whatever the thing is. But they were having trouble letting go of the way they were when they were fearful of the dragon.
- [25:02]
A
That's the identity.
- [25:03]
B
And so are there some tricks that they can sort of really use to let go of the stuff when you're on the path.
- [25:10]
A
Well, there's a couple of things. You've got to learn how to manage your emotions, Right? Most people will say to me, I just don't feel like I can do it. I don't feel it. If I waited till I felt like I could do something or it felt good, I wouldn't have done 90% of.
- [25:23]
B
What I've done in my life. Right?
- [25:24]
A
But somehow we have this illusion. And young people today, especially in college, have been taught these BS beliefs, like, everybody's supposed to make you feel good, that if they say something you don't like and you're offended, that's their problem, and they need to be corrected. As opposed to like, I need to make life on my terms. I need to grow. I need to expand. I don't need a trigger warning so that I don't react. I need to get rid of my triggers. That's my responsibility. I mean, I think Jordan and I both agree on one thing, which lots of things. But one of them is it's 100%. Responsibility gives you freedom. Most people want freedom, but you can't have it as long as someone else is making you feel this way. Someone else is making you act this way. And so the answer to your question, like, how do I get past those limiting thoughts, beliefs, or identities is you got to condition yourself. You know, there's a silly metaphor, but it's a true one. You know, you go to a circus, and they take a baby elephant, and they got a little chain around them, and they put it, and they drive the little stake down in the ground. And for a baby elephant, they tug around. They try for a long time, and eventually they learn, I can't get loose. Well, they do that for them for years. And now they're a giant elephant. With one movement, they could pull down the entire big top. But they don't even try because they're so conditioned. It's like, that's who I am. That's my identity. I. I'm odd personable of doing that. So to do something again that' your identity. Something that says, I could never do this, but I'm gonna do it anyway. That's what breaks up the whole system. And one way I did it back in those days were these incantations. Because three things determine how you feel in this moment. If you're listening right now at home and you're bored or you're excited or you're curious or whatever feeling you're having, number one is how you're using your body right now. If your body's like this, or like this, and you're watching and you're listening, you're gonna have a different experience than if your body's like this. If you're leaning forward like this, Anything you do with your body changes your biochemistry. So I show people what are the movements that actually change you into a state. You feel good. If someone's depressed, what's their body like? If you see somebody depressed, where's their head?
- [27:19]
B
You're going to be slouched over.
- [27:21]
A
Where's their head?
- [27:21]
B
Where's their head? It's probably down.
- [27:24]
A
Breathing full or shallow, would you say?
- [27:26]
B
Breathing full or shallow? Oh, shallow.
- [27:28]
A
Shallow. Talking loud or quiet?
- [27:29]
B
Oh, quiet, of course.
- [27:30]
A
Fast or slow?
- [27:32]
B
Probably talking slow.
- [27:33]
A
That's right. How do you know that? Because you practice this shit at some point in your life. I guess.
- [27:36]
B
I've done this a couple of times.
- [27:37]
A
We've all done this a few times. But if you take that same person and you radically change their body, their shoulders back, you change the pace or the tempo of their voice instantaneously, their biochemistry changes. It's not a BS positive thinking element. So I start with the body, the second thing that controls you.
- [27:54]
B
Wait, I have to interrupt. I literally. I feel warm right now. I kid you not. I feel warm. It's not warm in this room, but just. I think that's an example of what you're talking about.
- [28:03]
A
Why do you think you feel warm right now?
- [28:05]
B
Because I think you're emanating something that's very true and right. And it's having some sort of reaction in my body. I've had this a few times in interviews that I've done. Or sometimes someone will say something deeply, deeply true, and it seems like the room shifts for me a little bit and I'm fully having that right now. That's not the reaction.
- [28:19]
A
Well, you're a very energetic person, so you would feel that for sure. That's really wonderful. The second part. Think of it as a triangle. There's the physical body. Putting yourself in the right physiology. What controls your whole life is what you focus on. Like, people don't experience life, they experience the life they focus on. What's wrong is always available, so is what's right. So whatever you focus on, you feel like most people, I'll say that. Have you ever thought of something you were freaked out about, you're worried about, constantly thought about, constantly felt sick to your stomach and it never happened. Everybody raised their hand. I haven't done this dozens of times. When are you going to learn? So it's like learning to change your focus. And then the third thing you do is to change the language you use. The words you use create meaning. Meaning creates emotion. Our entire life is based on where we live emotionally. You could say, I have all this intel, you could have a billion dollars. And if every day the emotions you consistently come back to is feeling frustrated and pissed off, your life's frustrating and pissed off. If you have a beautiful family and they love you and you love them and you got great health. But every day you sit in worry. Your life is not about family, it's not about love, it's about worry. So our emotions are controlled by meaning, and meaning is controlled by this triangle. What you're doing with your body, your focus and your language, one word can change your biochemistry in a heartbeat. The difference between is this person challenging me? Are they dissing me? Are they coaching me? Are they loving me? If you think they're loving you, you're going to respond very differently. You think they're dissing you, right? There's a different biochemistry, there's a different response. The words we choose also create that. So incantations, when you're using your body with full intensity and you're focused on something and using language that starts to condition your mind and body, that's one way to change identity as well as powerful thing. I know and it sounds overly simplistic, it sounds like just positive thinking, bs, but it's not if you're doing it physically, if you do it over and over in repetition, it wires you. Most people are living the life they're living because of their beliefs. And their beliefs are just things they've heard over told themselves or heard over and over and over again, experienced over and over again. So they say that is what is. But if you give people a new experience, I always tell people a belief's a poor substitute for an experience. If I give you an experience, you think you know what China is, and I take you to China. Everything changes. Right now you have an experience. Our beliefs are substitutes. I always look to try to create an experience that will transform people. And incantations, believe it or not, create an experience inside you.
- [30:45]
B
Do you think that the. We're sitting here obviously where there's some incredible sports memorabilia here, and you've been around a lot of athletes and you have some other incredible sign things and all this stuff. It's like, do you think athletes that are at the prime of their ability that. That they're Sort of intuitively getting this properly. Like when you see someone, whether it's play baseball at the highest level or basketball or box or whatever it is, do you think that that's just something that they're in some ways sometimes doing without even knowing? Some of them probably know it. I think someone like Michael Jordan probably really knew.
- [31:13]
A
Yeah. Or Steph Curry. Anybody like that, Anybody who's the best in the world knows that. They know that there's only so much you can do physically, that it's really a mental game. It's psychological game. The greatest sports athletes, they're there. The difference is going to be 80% psychology and 20% mechanics. And you know, all these rings are from national championships, Major League Baseball, soccer, the LA Dodgers, the Golden State Warriors. These are all teams. A couple of my own, a piece of. But I've coached all those teams, I've worked with all them. And when you work with like a Steph Curry, you start to realize like, he's got the most incredible psychology, but he drives it every day with experience. You know, people look at him and you see him make a shot from almost half court and he turns, he doesn't even look. He turns around and just smiles like he already knows it's in, you know, swish, right? You chews on his mouthpiece and people go, how's he do that? Well, you go work with theft. He makes 500 shots every day, seven days a week, bar none. That's 3,500 shots a week. That's 168,000 shots a year. That's 2.5 million shots plus in practice in 15 years just of his professional career. So we could take 16,000 shots and make 3,400 and be the greatest three point shooter in history. See, people are rewarded in public for what they practice in private. And people don't realize that. So that practice also makes him have certainty inside. And if you're talking about mindset, certainty is what gets people to follow through. When you see somebody coming down that lane with full force, like LeBron, there's zero uncertainty whether he's gonna put that ball in the basket. Right, Right. And so that level of certainty is what sets anybody apart. That certainty is psychology, but it's built by also doing the hard work, just like we talked about earlier.
- [32:54]
B
So what about some of the shortcuts now? Because, you know, there's a big thing with people losing weight through Ozempic and some of these other things. And I think there's probably some arguments you can make for people in certain health conditions for it. But in essence what you're saying is the work is the key thing here. So changing your diet, working out more, doing all those things. How do you balance something like that, sort of science, which you're ob. Obviously a man of science, versus the actual work part and, and the shortcuts around all those things.
- [33:19]
A
I think that's art, not science. Right? But for me, like for example, for example, I have some friends that have done it and there's some people that were massively overweight that I know that did it. I think it's great because it jump starts them and it makes, it makes them believe it's possible, helps them to change their patterns initially. But as we all know, there's some real severe side effects that can happen for people and you can't do it forever. At some point your body starts to reject it, right? Your pancreas starts to get worn out. So not many people are talking about those side effects yet. So I think it's a good jump start for people. It makes it possible for them. But in the end they're going to have to develop new patterns if they're going to have something that's sustainable. And so I look at, you know, I wrote a whole book called Life Force, all about every form of regenerative medicine. I brought up Wegovy and all these other ones that are there. So I think everything has its place. It depends on where you are. So I'm not like hardcore like you're going to do it all yourself. Like no. If there's some shortcuts that you think are useful, great. Just make sure you understand what the cost of those shortcuts are if you try to sustain.
- [34:15]
B
So I read Life Horse and I told you that and you helped me with my brother in law's back stuff who had debilitating, I mean barely could walk for a long time and he's significantly better now. How hopeful are you? And I should thank you for him because it's like he really and for my whole family. But how hopeful are you that now we do seem like we're caring about health more and that it feels like regulations are going to change and some of the things you wrote about in that book that you really can't do in the United States now, but we know they're doing overseas that that is now going to start changing.
- [34:44]
A
I'm very hopeful about that because you know, right now the pharmaceutical industry is a very useful industry, but it also has terrific side effects. And you know, Bobby Kennedy is a Good friend of mine, I was his first choice to run for vp. I chose not to do that. But I've stayed obviously in touch with him and his core message. He's been bastardized by so many people and badmouth, but his core message is let's get the poisons out of the food and let's just make sure everything is tested to be safe. And so much of what we take for granted being tested is not including the vaccines for many of our kids. Kids. So I think it's really important we look at that. But I think I was with Bobby and Dr. Marty McCary who's head of FDA and who else was there and we had, I'm trying to think of the third person's there. Oh, Dr. Oz. All three of us were together a few weeks ago and talking about what they're going to do along stem cells and some of these other, other opportunities I experience. For example, I'm a biohacker, so I've always looked for cutting edge. I have to, I gotta get on stage and hold a crowd of 15 or 20,000 people for four days and nights for 12 hours a day. When they wouldn't sit for a three hour movie these days, someone spent $300 million on it and some got dragged there but I got to turn them around. So that takes an enormous amount of energy. So I have all these biohacks that I've learned to do to make myself stronger, fitter and more able to do things. But I tore my rotator cuff years ago. I was going down following a 24 year old snowboarder and I wasn't 24 and I didn't have this skill and I thought I broke my neck, neck. I mean I did a jump that he did, only I didn't do it the way he did it. And I tore all my road trigger cuffs severely well, so I own some sports teams. We have some of the best doctors in the world. They all surgery, surgery, surgery. And I was like before we do the surgery, how long is the recovery time? Three to six months. Can it happen again? Well, often does. What about stem cells and universal response from people I respect. People I know was, oh, they can't do anything. So I was like before I go do this, let me go investigate stem cells. That's how it started for me. And I talked to a friend of mine, I was really well connected, who's the smartest stem cell person in the world. And he told me this guy named Dr. Bob Hariri who's a partner of mine in writing the book and I didn't know. It's like saying you want to learn basketball. Let me introduce you. LeBron James. He's the guy. Anyway, the bottom line is, he said, they're right. Your stem cells after the age of 40 aren't gonna do squat for something that torn. But he said, if we get you four day old stem cells, he said, we're talking about they come from things that are thrown away, right? When mothers are born, they throw away the placenta. So that's what it comes from. It's not fetal tissue. He said, if we get you those, he said, I really believe it'll heal you. But he said, you have no downside. He said, you know, you can always go back for the surgery. I went and I did stem cells. I went place in Panama because you couldn't do it here, unfortunately. And I did four days, just an IV and a couple injections. First day I felt really tired. Second day I woke up with no pain in my spine. I've had spinal stenosis for 15 years. No pain in my spine and no pain in my shoulder. After three days, totally fine. I have an mri, my shoulder is perfect. Now. How do you explain that? Well, the stem cells. So I got invited by the Pope to come speak. The Pope, believe it or not, every two years has this conference where he invites all the people involved in regenerative medicine, stem cells and so forth. And I said, I'll do the closing ceremony, but I want to come for all four days. So for four days, I met the number one doctors in the world in regenerative medicine. I met people that were sent home to die, who every kind of cancer disease you could imagine, who were completely turned around. I'm like, how come people don't know about this? And I found out that on average, from the time there's a breakthrough to the time your clinician knows about it and actually starts to use it is on average 18 years. 18 years. So I said, I'm writing a book about this. So that's why I got excited about it. So stem cells, exosomes. But also there's things right now that you can protect yourself with. So many people develop cancer, so many people develop aneurysms today, even young people. It's happening greater than ever. Post Covid, as I'm sure you know, we have these turbo cancers. Well, I built a company that does monitors where we have five different locations in the US and other people do it too. But you can go in today and if we monitor your body, we, you know, do an MRI of your body. And we do like, there's a thing called a grail test. A grail test will show us 50 different cancers that we test for. The reason people die of cancer is we, if you catch it at stage four, which is where a lot of these are found because we don't have tests for them. Right. If you get a stage four, your chance of dying, the cancer society talks about is 80%, I prefer 20% chance of living. But their point is well made. If you get at stage one, it's like 99.9% chance of living. Right. So 14 of the people that come for scans just to see their fitness and their health discover they have a major issue. I have a partner, we're building a group called the Estates where people can go and have these luxury experiences and have this kind of medical treatment and support for stem cells and so forth all over the world. Sam Nazarian, he built SLS hotels and Mondrian and people like that. And when I first met him, when he had this vision, I said, why don't you come through and do our testing? And he did. And he had two aneurysms. One was so bad that his doctor saw it and took him to hospital immediately and said, you wouldn't make it to the hospital if this happened, so you gotta know what's going on. And so we have some tests now. Like another one's called the CCTA test. It's a CT test that goes through your whole body and uses, you know, know AI and it can literally see and tell you digitally show you every single vein, every artery, how much plaque there is, whether it's actually going to be blocked or not at a level of precision that's never been done by humans in history. And so what's really cool about it is it'll tell whether it's loose material which can break off and create a heart heart attack or aneurysm, or whether it's calcified. If it's calcified, it's healthy. We had a guy with a thousand calcium score. If you don't know what that means, it means most people think this guy's going to die. Couldn't get life insurance. The life insurance company changed their view because the CTA test, because they found out it was all calcified. The guy's totally healthy. I took my 80, he was 81 years old, father in law. He was a guy that, you know, had a lumber business, really physical guy. But as you get in your 70s and these people saying well, you're getting older. And I could just see him, his, his mindset starting to change. And they told me about the CCTA test and I said, dad, I said, I'm gonna go to this test. I'm sure we've got some stuff in us, but I said, then they'll show you what they do to clear it out. There's some real breakthroughs, but why don't we go to this together? So we go do this. My father in law is perfect. His veins are absolutely perfect. He has nothing to worry about. He's been worried all this time, zero worries whatsoever. Because what he does have is calcified. So he comes out and they have this hip problem and there's this technique that they can do that opens up whatever muscles have been tight in a matter of seconds, it's called, it uses water and hydration and so forth to open up the factors. So they did that. And so now he's walking perfectly, his cells are perfect. We get on the plane to come home and I'll never forget, he sits across me, he goes, you know, Tony goes, you know, I don't know about those people talking about live to be 120, but you know, my hip's perfect, my heart's perfect, my veins are perfect. I think I could live like the late 90s, you know, and his entire perspective changes. So we need to test where you are and then you need to see some of the tools that are becoming available that can help you regenerate that most of the greatest athletes in the world are taking anything advantage of.
- [41:45]
B
Do you want to live to 120?
- [41:47]
A
No, I, I don't know where it's come from, but I have a daughter, as I told you, and I, I figured 92, for some reason is stuck in my head is a time where I know I can get there. I believe I can get there easily. In fact, I just looked up my, based on all, you know, an AI test, what I'm supposed to live to, and based on where I am right now at 65, they say 93. So if I can live longer than that, great, I think that's a full life. But I'm not obsessed with the length of life. I'm obsessed with the quality of life. I want to have an extraordinary quality life and I want to continue to serve and be able to enjoy and have all my faculties. That to me is the most important thing.
- [42:21]
B
Do you ever get overwhelmed at this point? I mean, how many businesses did you say you have?
- [42:25]
A
114.
- [42:26]
B
So 114. You're this. This is basically a business, your home. I mean, you're doing all of these things. You're fitting in the interviews, all these things. I mean, do you ever get that moment where you're like, damn, like this is like, how do you give everything to everything? Because I have no doubt that you do.
- [42:41]
A
I do. But I do it in segments. Wherever I'm there, I'm there 100%. I'm here with you 100%. I'm not thinking about what it was right before this or what I'm gonna do right after this. And then I also have everything organized by categories. Like my family is a category of my life. My body's a category of my life. My various businesses I have in categories. And so I have outcomes or goals for all those. But I also, I teach business because I've, you know, I had no business background. We've done pretty well. We're doing 8 billion. I'm going to grow it, I'm sure to 15 to 20 is the target. It. I've got some great industries where we're number one in those industries. We have some that are brand new. So there's great diversity in what I get to do. But I used to be a business operator. Business operators are always stressed because you're doing everything yourself, making all your choices. I learned to become a business owner. I learned how to bring vision and strategy and hire the very best people and give them clear outcomes, get us aligned on a purpose and then turn them loose and then step in strategically. So I run out of all those companies. I own about a dozen more actively. The others I'm just strategic in and I come in when they're necessary. And then some of them, I don't need much of mine. We own one of my businesses. We own 80 different private equity firms and they're some of the best in the world. So these are $100 billion, $50 billion, $20 billion private equity firms. And we own the firm, a piece of the firm. So we get the two in 20. We run that. Now I do that for other people. I show them how they can do that. So whatever I learn, I get excited about how I can take it somewhere else. But overwhelm, I can get overwhelmed just by the demands at times. But it's a brief. Like I said, I got give myself 180 seconds and time to kick back in gear. There's no good in just being overwhelmed. Overwhelm comes if people listen to get overwhelmed. And a lot of people do. The number one Way you get overwhelmed is what I call stacking. So have you ever overreacted to someone, your kid or somebody like that, you know, and you feel bad?
- [44:29]
B
I would imagine once or twice.
- [44:31]
A
Once or twice. Twice you weren't reacting to what the kid did. Right.
- [44:34]
B
It's something else.
- [44:35]
A
You reacted that it happened again. It's the stacking. Well, most of us, we take experiences, challenging, difficult experiences. We think of one after another, after another and then we're in overwhelm. You can also do the opposite. You can consciously, which I do every morning. This is how I do it. I do something that I call priming. I prime my brain. It's not a meditation because I found sitting and not thinking is not something I'm really good at. And I don't know many people that frankly are right. But instead what I do is I do these three three minute pieces, a little more than three minutes. And what I do is I focus on for the first three minutes, everything I'm grateful for. Because gratitude is the antidote to the two emotions that mess most people up, mess up your relationship, mess up your business. And that's fear and anger. You can't be angry and grateful simultaneously. You can't be fearful and grateful simultaneously. So I don't do it in some phony. I'm grateful and grateful. I think of three specific things in my life that I feel really grateful for. I usually find a little one like today was the wind in my hair, was outside. Another one was a smile on my daughter's face when she was doing her ballet yesterday and she was so proud of herself. You know, I could think of two or three things for a minute. I experience them in my body like I'm there. Not like watching, you know, someone go down a roller coaster there thinking like you're in the front seat and that changes your biochemistry. And now I do that every morning and start for three minutes, then three minutes of kind of a blessing or a prayer for the people I love. And then three minutes I focus on what I call three to thrive. What are three things I want to achieve? And instead of like hoping they're going to achieve, I see them, feel them, celebrate them as done. Whole thing's done in 10 minutes. Because if I say do something for 20 minutes, you tell me you don't have time. But if you don't have 10 minutes for your life, you don't have a life. And I do that every morning. So it's the opposite.
- [46:16]
B
Is that literally the first thing you're doing every morning?
- [46:18]
A
I Do I usually go in the hot water and cold water first? I go in freezing cold water first because I look at that as a discipline. Everybody does it now, but I've been doing it for 18 years.
- [46:26]
B
Yeah, you were way ahead on that. You had the one outdoors, underground.
- [46:29]
A
But I'm glad everybody's doing it it now. But the. But the reason is I don't. For me, it's not only the physical benefit. Like it flushes your body, obviously your immune system. Everything gets pushed but blood flow. But I also, I don't hesitate. It's like a mental discipline. It's, you know, windy outside today. It's a little chilly out there. It's like it doesn't matter. I don't go up there and go, well, let me see. When I'm ready, it's like I kill my brain. We go, we go right then. I've been doing it for so many years that when I tell my brain something else, we do it. There's no negotiation within myself. So I do that first, right? Then I do my priming. And by the way, if people want to do priming, then go to tonyrobbins.com priming. I made a video. It's free and you can do it. But it's 10 minutes and in 10 minutes you're stacking the good. And then your biochemistry changes. Now when stuff happens, it's hitting on you being resourceful instead of hitting on you being frustrated or pissed off or stacked by all the things that have been overwhelming or stressing you.
- [47:21]
B
Do you think that we all inherently know most of this and it's really about unlocking it?
- [47:25]
A
It. I think. I think most of what I do, I either learn from somebody else who was successfully doing it or figured it out. And I think most of it's common sense, personally. But common sense is not too common because we get so caught up in our conditioning. Like the elephant, right? We don't use our brain fully. So part of what I do is create environments where people. When your energy is high, when the energy is super high, your brain and everything functions in a peak state. Great. When it's really low and most people don't even realize it's low because post Covid people's energy as a whole has dropped because they live at home, they work at home, they're an environment at home, they're in their pajamas doing their business half the time type of thing. And so what happens is there isn't that pickup of energy. And so if you measured your energy 0 to 10 and if you don't measure something, you can't manage it. So 10 is unstoppable energy. Zero is dead. You know where most people want to ask an audience, where were you yesterday during the day before you got to this event? And they're somewhere between four and, you know, seven. And I'll always say to them, would you ever date a five? You know, to work for a six? I like, what the hell are you doing that? So then you train people how to change that energy state. When your energy is high, you will do these things naturally that I'm talking.
- [48:39]
B
About was Covid then, like, particularly frustrating for you as, as the public person you are in that? I was just before you walked in, I was watching a five minute video of prep you do to do these shows. And the amount of. You may know the numbers. You jump 11,000 times and it creates this much pressure. But like that you were doing these live with these people, feeding off the energy. They're giving you the energy too. The amount of time that you clap, I don't know what the exact number was, but it was just. You've broken down all of these numbers, but then you have to do it virtually. And you've done incredible things. I've been to the studio here with the zoom wall and the entire thing, but to remove the personal like face to face version of that versus someone's now sitting in their chair at home, maybe in their pajamas listening to you.
- [49:19]
A
Yeah, I never would have believed it was possible. I'm used to doing stadiums and, you know, people have been doing event know, it's like, it's like a rock and roll concert. I mean, Pat Riley, you know, who owns a piece of Miami, you know, he said to me one time he went to one, he's like, this is like the NBA championship. But he goes, it's like for four days, it's like every minute he goes, I've never experienced. The only time I've experienced this kind of energy. And that's really what it's like. Otherwise you wouldn't be able to go four days and make it happen. Right? So, yes, I didn't think it was possible, but. But you know, the governor of California's team calls me and says, we're about to do an event in March of 2020 and says, oh, by the way, we're really sorry, we've changed the rules. You can put 100 people in the stadium where I had 14,000 people. And it's like two weeks before, I'm like, screw you. Right? Fine. We're going to Vegas. They'll never shut down Vegas, right? So a week before I go to Vegas, they shut down Vegas. We're going to Texas. Texas is its own country. The governor says he'll never bend. Right? Right. Ten days before they shut down Texas. So then I'll do it in movie theaters. We'll do, you know, 1400 movie theaters. We have 10 people each. That's the limit.
- [50:23]
B
Crazy.
- [50:23]
A
I'm, I'm going to make this work. I'm going to have a big screen, great sound. Then they shut down the movie theaters. So it's like, okay, I'm going to build a studio. I'm going to have 50 foot high ceilings. I'm going to do 25, 20 foot high LED screens. I'm going to make them 0.67 the highest resolution in the world. I'm going to do it 50ft around. I went to Eric Zoom and said, can't have a thousand people. I need 25,000 people. He's a fan. He changed their tech. Let me do it so I could bring people up. I made software so instead of clapping, people shake. Their phone sends a signal. If one person does it, you don't hear anything. But when 25,000 people do it, it's like thunder. So I still get the feedback in real time. And in some ways I see everybody's name and I'm in their home, I see their kids, I see their dog, I see how they live, I see what's going on. And we figured a way to make it so engaging that we. The last event we had, for example, we had 32,000 people. Instead of normally do 15, 14, 10, 20,000 would be the most. And we had them all seeing them on Zoom. And so I swish and see them. And literally we had people from 193 countries, every major country in the world, and we lost less than 2% of the people in four days. And imagine when we start here at 10 in the morning, it's midnight in Sydney, Australia, and those people are starting at midnight and going all night long until one in the afternoon the next day. Four days in a row like that. So we found a way to make it so engaging. And so the answer is yes, I now love it. Do I still love now I do both. So, for example, the event I did in New York, we had 19,000 people. We had 16,000 people or 15,000 people in the room. And then we had the ballots that were online and all these other countries who couldn't fly in so they could still experience it. And it worked. So. But it was a product of necessity. You know, it's like, I'm not gonna give up. I knew people needed this and I knew we had to find a way to help people.
- [52:11]
B
Are you worried that because of all the technological advances we'll all end up just sitting, you know, or a certain percentage of people that maybe you can't get through to or that are not so aware of what's going on here will end up just sitting, sort of eating the bugs? You know, that's, that's like the meme now that they won't really do anything. And it's sort of a version of Bio's epic question. I But, but so many of our needs or what we think of our needs are, are going to be taken care of and AI and everything else and you won't have to work as much. Let's say that it will just be too enticing to, to go on the hero's adventure.
- [52:41]
A
Well, there are, there are what? I don't know, I've forgotten the number, but millions of men in this country that play video games all day long and live in their parents home when they're 35 years old. I mean, it's the largest number since, even higher than them during the depression. So there's no question some people will be seduced for that. But I think ultimately it's just like what we've just experienced. The pendulum threw so far to blaming everybody else. Everything is the outside world, nothing. You know, merit doesn't matter. We just threw a pendulum that you knew it had to swim back eventually. You hoped it would swing back sooner, but it's beginning to swing back. You can see it, you can feel it. And I think what happens is there's a chemistry to transformation. Dave, Think of it as the first piece is satiation. Anything, even if it's really good that you do long enough, you'll get satiated. And now it doesn't feel so good anymore. It doesn't feel bad, but it doesn't feel good. And that makes you start to think maybe there's another way of living. And you start looking around for other options that won't change you by itself. But enough satiation will lead to dissatisfaction. That's the second element. And when you start to get dissatisfied, that means the stuff you used to do, now not only does it not feel good, but it actually pisses you off or annoys you or makes you feel lousy. And so now you're driven, now you have some drive to find something more Started with just being satiated. If you had, your favorite meal was prime rib and lobster, and you have it three times a day for four years, I don't care how great it is, you're gonna get satiated. But dissatisfaction leads to the third piece of that chemistry, which is you get to a threshold. The threshold. Like, I don't know if any of your viewers have had the experience where they're like, had a relationship where they stayed way too long, until one day.
- [54:20]
B
I'm guessing one or two people had.
- [54:22]
A
Till one, you finally wake up and go, you used to rationalize, it'll be better in the future. That's why you stayed. Or it was better in the past, but one day you go, it was painful. The past is painful and the present is painful. I'm out of here. I'm changing this. Now you know that threshold where there's enough pain, enough leverage that you're going to make a change. And that brings the fourth element, which is an insight. And the insight almost always is it's you, it's not them. That you have some control that you've not realized, some responsibility that you could exercise. And that moment is the opening moment. There's a big opening. That's the fifth Element. And the opening is dark. You don't know what's the other side. And so you have to jump into that opening. And what some people do is they go through all these steps, and then it's the opening and they don't know what it is, and they pull back. And then you get to start over and wait till you get satiated enough, until I'm dissatisfied enough. Do it again. What I used to do is kick people through the opening, right? And they change. But then I realized, three or four years later, I meet them and some of them would go back to what they're doing. It's like, I now bring people to that edge and get them to make the jump. Cause if you initiate that jump, you own the victory. It's not something I did for you. You did it for yourself. That chemistry is what I look to help people create.
- [55:29]
B
I assume the answer to this is yes, but have you had people in your seminars that were right there? You knew they were right there, they're right on the edge. You're giving them everything they've got. You get what the issue is, they get what the issue is, and they just step away? I mean, I think you sort of just said that right there. So what do you think? That really just comes down to fear.
- [55:49]
A
That's why Multi days.
- [55:51]
B
Oh, got it, got it.
- [55:52]
A
That's day one back and target them again. Find the police to get them there. So usually we get them. I mean, I'll give you an example to give you an idea how accurate it is, because that sounds like I'm just puffery. But when Covid happened, we had Stanford come to us and they said, look, there's people are depressed like crazy. We have more suicides.
- [56:11]
B
I wanted to get to this. I'm glad you're bringing it up.
- [56:12]
A
Yeah. So they came to me and they said, we had two of our professors go through one of your programs. Both were clinically depressed, both are no longer on medication. Neither one is depressed. This is pretty miraculous. Do you have any data? And I said, well, yeah, I got millions of testimonials. I mean, literally millions. They said, no, no, no, but scientific data. I said, no, but if you want to do a study, I'd be happy to do it. And they said, well, I said, what do you want to study? He said, depression. So they took my Date with Destiny seminar. It's a six day program where people rewire themselves. I don't rewire them, they rewire them. And I had them go through the program. They tested them. They had a test group, obviously, comparison group. But before they did it, I asked them, I said, tell me me, what are the current numbers on depression for treatment? And I was blown away. They said, 60% of people that take treatment, both drugs and therapy, 60% make zero improvement. 40% improve, but the average improvement is 50%, which means they're half as depressed as they were. Some people get really well, but very few, most people are on medication forever. I said, that would not be a hard number to beat. I said, you can almost do that with a placebo. He goes, I agree with you, but that's the numbers. I said, what's the best result you've ever seen in the history of psychiatry? It was done at Johns Hopkins. I think it's five years ago now. And they used psilocybin, magic mushrooms and cognitive therapy for a month. I said, a month of that kind of alteration should have got some kind of change. They said, it's the most successful thing we've ever done in history. After six weeks, 54% of the people had no symptoms of depression. I said, well, then our target is to beat that. I think we can. Well, let's see. And by the way, psilocybin's illegal in most places, so it's not an option. Right. Plus a month of it, right? So they did the test, and they did one group that they did, same way they did against the psilocybin test, meaning the same test group. And they did our group. At the end of six weeks, guess what? 93% of the people, 93% had no symptoms and 7% that was left made significant improvements, but they still had some feelings of depression, so they needed additional work. 17% came in with suicidal ideation thinking they commit suicide. Came out 0 had suicidal ideation one year later. Overall, 72% decrease in negative emotions, 51% increase in positive emotions a year later. Now, how did that work? Physiology is. What is the secret? So they followed me around. You alluded to some of the tests they did. They found out that I, you know, I burn 11,300 calories in one day on stage. I thought that was impossible. They followed me for three years.
- [58:34]
B
It's insane.
- [58:34]
A
Yeah, it's totally insane. Yeah, but. But Chess masters burn almost 4,000 thousand just sitting. Because the way I use mine, I burn about 3, 500 before I get on stage. Just preparing mentally, right? And then I do all this physical stuff. Then the second thing. And by the way, that's like two and a half marathons to give you an idea. Or two and a half NBA games or 10 hockey NHL components to give you an idea. They gave me all the numbers. Blew my mind. Then they found that, you know, if you run with a friend and you can't talk anymore, you get to that point, your lactic acid's at a 4. I'm speaking at an 18, right? I have the muscle mass of an FL lineman to give an idea that's built up. I got bone density from jumping a thousand times a day. I weigh 285 pounds every time I come down. It's four times your body weight. So imagine a thousand pounds times a thousand hits. That's a million pounds of pressure in one day. So they did my bone density go. These are humans. These are ultimate athletes. These are gorillas. I'm right there.
- [59:27]
B
Next, I saw the video with the gorilla. Next year.
- [59:29]
A
Yeah, it's so wild. So they followed me and saw that. But then what they found was something really interesting. One of the groups have worked with Tom Brady and they've worked with the Lightning, the hockey team that's won multiple times. And they found that there is what they call championship biochemistry. When Tom Brady, for example, is in the fourth quarter, he's down by 10 points and there's two minutes to go and he come back to win. How the hell does he do that. His biochemistry does something really interesting that mine does as well on stage, and that is there's this massive surgeon of testosterone which gives you total focus and drive. It also makes you remember things. Right. 9, 11, you remember 8, 11, you don't know where you were. Right. It's the emotion plus the information that links in. Right. But then what they also found is cortisol usually goes up with testosterone. Cortisol is the stress hormone. But for the people that do this championship, their cortisol drops through the roof. So all you get is the benefits of driving testosterone. None of the stress I go into every time I go on stage. But then they started measuring my audience and then they've measured my digital audience in their homes around the world. It looks like music. We start out different and then all of a sudden we become entrained. And literally the audience's biochemistry chases mine. They come and do your blood samples, they do your saliva, they do all those pieces to see where you are. And so what happens is people, as a result, that's why a year later, they're still experiencing it, because it's a rewiring in their nervous system. It's not just. Just a thought or cognitive idea that they learned. And so that's why we're so. We've been able to the kind of results we have for 48 years.
- [60:59]
B
I can literally feel it at this moment. Your guys are going to kill me and your next appointment's definitely going to kill me. But the last thing I got to ask you is you have this big event coming at the end of January. So tell us about that quickly.
- [61:08]
A
Well, I mentioned before, you know, when Covid happened, I had to figure out what to do. So I adapted. But one of the things I wanted to do is like people were at home, people were scared. And I was like, we need to do an event for people in their home. We don't have to travel, doesn't cost any money, and we can really deliver them. And not some like one hour pitch. Let's give them a three day seminar. Let's do like three and a half hours a day. So it's not overwhelming. It's like going to a great movie, but it changes your life. And we did it. And the first one, we had 300,000 people and Exo and 800,000 last year was 1.1 million people from all over the world. There's no charge for it. It's called the Time to Rise Summit. If you go to time to riseummit.com, you can register for it. And what we're going to do is, like, you know, the New Year gives you an artificial feeling. Like, new year, new life. It's. It's totally in our heads. But it's a cool thing. It's like a fresh start. But if all you do is come up with some New Year's resolutions, you know those don't work. So this is about creating what you want, the plan and the pathway of how you're going to do it. And we train you for those three days. It goes, you know, about three hours a day, roughly, to give you an idea. And you can sit in your home and do it. You do it at the office. You can do it with your friends, you do with your family, encourage you. Do it with people you love. But I promise you, an experience won't forget. And then you'll be part of a community of more than a million people around the world who are all looking to improve their body, their mind, their business, their relationships, all those different things. So if you'd like to join us, it's not partially free. It's totally free. Love to have you, and it's our way of serving every year.
- [62:30]
B
Well, this was an experience that I will not forget, and I'm proud to call you a friend. And I thank you.
- [62:34]
A
Thank you so much. I really appreciate it.
- [62:38]
B
Thanks for tuning in to the Rubin Report Report. Don't forget to review, share, and subscribe to this podcast. If you're looking for early and exclusive content, you can join me on Locals at rubenreport. Locals. Com.