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Do you have a funnel? But it's not converting. The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast. This is the Russell Brunson Show. When we first launched Funnel Hacking Live, what we did and how we structured was very unique. It was very different. But there's the confines of what your expecting in an event, and other events are looking more and more similar to this. There's so much value in us having an industry event, and I love it. I love getting together, but I want to create the next thing when you show up that it's way different. I want to create something that you're not going to expect something to keep this going. And I don't know exactly what it looks like, but I have a vision for something. And it looks kind of like this, but looks differently. What's up, everybody? What's up, my funnel hackers? How are you guys all doing today? Oh, man, so great to see beautiful faces on Zoom. I can see your faces. We're in a few different zoom rooms, but if you're on Zoom right now, please turn your cameras on and wave around at me. If you're watching on Instagram or Facebook or YouTube or anywhere else, I can't see you. But everyone on Zoom, I can see you guys. And I am so excited to be hanging out with you guys right now. This is crazy. This is like so much nostalgia and, like, such a blast from the past. Like, so many just crazy things, like emotions I'm feeling right now. We announced, what, like 10 days ago, 15 days when it was, that we were gonna be going live today to talk about what's next, what's happening, like, why, and a whole bunch of other different things. And now we're here. It's been crazy. Those who've been following the journey. I've been going live every single day talking about Funnel Hacking Live in the past, talking about what happened at Funnel Hacking Live 1, and then FHL 2, FHL 3, 4, 5, 6, 7, 8, 9, 9.5, and then Funnel Hacking Live 10, the Last Dance. It was 14 months ago that we all got together. How many of you guys were there with this 14 months ago at Funnel Hacking Live 10. FHL 10, the Last Dance. So many of my funnel hackers out there. So exciting, man. It's Just been such a magical, interesting thing. And so today we've been talking about some cool things, and it's been fun watching you guys. Guessing. We've got well over 10,000 people who have registered for this event right now. And today I'm going to share everything, what we're doing, why we're doing it, a whole bunch of other things, and it's all going to be happening right now, and I cannot wait. I'm really, really bad at keeping secrets. Some of you guys may know that if you've ever read any of my books,.com secrets, expert secrets, traffic secrets, any of my courses or anything, it's always me just telling me all my secrets. I'm really bad. And so I've been trying so hard to keep this a secret from all you guys for so long, and now I have a chance to tell you everything. So I'm very excited for that and it's gonna be really cool. We'll probably be together probably for an hour or so right now. I got some really cool things to show you, some videos to show you, some things to explain and a bunch of other stuff, but that's kind of what's gonna be happening. So if you guys are feeling good in the comments, wherever you're at, type in let's go. And then we can jump in and we're gonna start running. So let's go, let's go. I wanna say let's gos. Pop it up in the zoom chat, the Instagram, Google, YouTube, wherever you guys are at, let's go. All right, you guys, let's go. Okay, I'm gonna throw up some slides and go through a couple things really quick. So the first thing right here. Let me wait till it gets slides up. We're out of practice. All right, here we go. Okay. For the last 14 months, we have gone kind of quiet. Okay? Yes, we send emails out. Yes, we do marketing. Yes, we're doing challenges. We're still playing the game. But if you notice, we've been really, really quiet talking about this kind of stuff. Okay. About what's happening behind the scenes. I feel like the last year, last 14 months, so much has happened so rapidly with the onset of AI and what's been happening there, Like, I feel like we're literally compressing decades into days. And so we always have a joke here at ClickFunnels HQ where, you know, we talk about, like, how quickly we get stuff done. We're like, oh, every time we do something, it's a funnel year, right? And a lot of People, it's like most people, most companies would achieve in a year. We get done in a Funnel year, and usually there's two or three Funnel years a day. So you look at like a decade worth of AI advancements like this happened last year. It's like a million Funnel years since we've hung out to talk about some of these really core issues and stuff like that. And so that's why we're so excited. And so, again, I've been quiet about this stuff, but today, for the first time ever, we actually talk about it. What's happening, why it's happening, why I'm so excited, and a bunch of other things. But before we dive too deep into that again, I mentioned earlier that 14 months ago, we did the last ever Funnel Hacking Live. We called it the Last Dance. And at the end of the event was over all four days. It had been an emotional, very emotional thing for me. I was kind of an emotional wreck. I did one last presentation talking about what's next, right? Because everyone asked me, why would you end this event? This is the biggest event in our industry. It's bigger than everything else. It's most energy, best speakers. It's the best event that's ever happened on this planet in the marketing world. Why would you guys stop at your peak? People ask that over and over and over again. I didn't have a good answer. And so at this event at Funnel Hacking Live, I told people my reason why we were stopping it, okay? And so I'm gonna watch this little clip from that because it's gonna help you to understand what's happening next, okay? And a little caveat, I go into a little JFK conspiracy theories here in this video, but it's worth it, I promise you. But those of you guys who are at Funnel Hacking Live, you were here for this, you probably remember this. So I'm gonna go grab that really quick and we're gonna watch it really quick and I'll come back and set up the next thing. So with that said, here is a glimpse of my last presentation, FHL 10 the Last Dance. The next question is why? Why is this the last Funnel Hacking Live? It's interesting. I remember when I was growing up, I remember Armin Moore and he had the seminar at the time, it's called the Big Seminar. And I went to it and I remember he ran it for about a decade and then he ended it. I remember thinking, why would you end the event? That is the event. That's the dumbest thing ever. And he ended Big seminar. And that time Yannick Silver stepped up. He launched what's called the underground event, which was amazing. So underground was happening after a decade. He shut that and I was like, you guys are morons. Why would you ever shut it down when you have the event? Like, it's crazy. Tnc, same thing. TSC ran for about a decade before they closed it down. This year, Grant Cardone, he's on his tent and he's close. It's kind of a weird thing where everyone's like. And people even ask like, why? And there's a couple reasons why. Number one, I'm tired. Funnel Hacking Live is not. This is my 11th presentation in the last four days. You guys know that between Dan Kennedy, the other one's like, it's been amazing. It's a lot of work on me and our team. Typically what happens and Funnel Hockey Live would end. We go back home, we have about six weeks to like and then we're like back to Funnel Hockey Live, like planning. It's a 10 month plus process to get 5,000 people in the room. It's not small. The cost to run an event like this every year get bigger and bigger miles. He has a miles yet he kind of runs the budget. And I don't think he knows how to run a budget because it keeps getting bigger and bigger and bigger. I remember the one year is a million dollars. I'm like, what? And then next year it was like three and a half million. And then this year I think it's like I said to him, like, yeah, $6 million budget. He's like, oh, that's what you think it was. I'm like, is it more than that? He's like, ah, what does that mean? He wouldn't tell me. So, yeah, I mean it's over $6 million for the production, not counting how much money we spend ads to get you guys to actually come to this event. It is a full 10 month long process. Now you guys may or may not know this. This isn't our only business running an event. We also have the software company you may have heard of called Click Funnels. That is a lot of things. Plus I have a coaching program we run. Plus we have about a million. There's a lot of things happening and for me I was just like, I need a little bit of a break. Yeah. So that leads to question number two is will you ever bring it back? That's a good question. And the answer is I don't know. That's why I keep doing the dot, dot, dot it was interesting. There's so much value in us having an industry event. And I love it, I love getting together, But I have a vision for something and it looks kind of like this, but it looks different. It's interesting. When we first launched Funnel Hacking Live, what we did and how we structured this was very unique. It was very different over the last decade. A lot of people, mostly you guys, are like, seeing what we're doing and Funnel Hacking it and other events are looking more and more similar to this, which is great. We still trump them all, but they're looking more and more similar. And I have a vision. I'm working on something that's gonna different, that's gonna be better, but I need more space to create what it is. And so it's tough because the Funnel Hacking Live, people are expecting something. And so, like, when we do this, we sell tickets. Next year's Funnel Hacking Live and the next, there's always this thing. It's like we can grow it bigger, but there's the kind of confines of what you're expecting in an event. And I want to create something that's. That you're not gonna expect. I wanna create the next thing when you show up, that it's way different. So I'm working on that. But I need space. I need a year, year and a half, two years to figure out exactly what that looks like. And I don't know exactly what it looks like. One thought, though, I was backstage with Prince. Yay. Earlier yesterday. This is a cool. This is insane. So we're talking and he's like, photoclass. My favorite event. It's so beautiful out here. And then he's like, I've spoken tons of places around the world. Like, he's named a bunch of stuff. He says, madison Square Garden. I'm like, whose event was at Madison Square Garden? Have you guys ever been to Madison Square Garden before? I'd never been there before, but one of my favorite weekends of my entire life happened this year. I took Ellie and Aiden, two of my kids, when Mike Tyson was fighting Jake Paul. I was like, you have to go to that, right? Mike Tyson's fighting Jake Paul. You can't not go to that. So I was like, hey, you guys want to go? They're like, yeah. So we book flights, we fly out there to the Mike Tyson, Jake Paul fight. We're hanging out, having a great time. And about halfway through the event, we started joking, like, you know, tomorrow Jon Jones is fighting in New York in Madison Square Garden. And it was kind of like, ah, it's funny. And, like, we should go. Like, ah, yeah, it'd be funny. And the fight kept going on and going on. I was like, wouldn't that be cool if we could, like, go to New York and see Jon Jones? Like, see Tyson and Jon Jones both fight in the same weekend? This would be one of the coolest, coolest things ever. One other part of the story I left out is earlier that day, before the Tyson fight, we are in. We're in Dallas, right? We're by where JFK was shot. And I'm a little bit of a conspiracy guy. And I love the JFK one. It's my favorite of all time. Right? And so, of course, I got to indoctrinate my kids. Like, we've got to go see where JFK was shot. And it's funny because my kids make fun of me a lot. Like, every time we play games, you guys play the game things, we all write down different things, and you try to guess what it is. Some guys love things. Anyway, my kids always write down trying to act like they're me. Like, it's always like, some JFK conspiracy. So every time they read out, it's like, you know, what's the name of your favorite dog? JFK conspiracy. Like, they always mess up with me. Like, anyway, so they know I love jfk. So I'm right there with them in Dallas. I'm like, we're gonna go see the whole thing. So we go down there in the first half of the experience, you go to where you shot. You go up into the actual. The book defense repository. You go up there, and then they have their version of the story, which is like, he was a lone gunman. This is how it works, how he shot. And you're like, this seems kind of fishy, right? Right. Like, huh. So we're trying to look at the thing and do the angles and stuff. Like, that's crazy that one guy could have just done this all by himself. Yet that is the thing that we have been told from the Warren commitment. We could go, yes. How many of you guys want to spend the next hour on JFK conspiracies? Because I'm totally in on that. If you guys want, really, we should just cancel Tony and go deep into jfk. It'd be amazing. Any. So then you get done with that. Then you go down to the grassy knoll, and that's where the smart people are at. So with the grassy knoll, and they're all down there, like, no, no, no, no, no. That's not what happened. This is what happened. And literally sitting there is the author who's written, like, six books on the JFK conspiracy. He was in both of the movies that Oliver Stone did, the first one and the second one, he's like. He's like, I was the doctor and the first one. And my hands were in the other one here. I'm like, your hands were in the documentary? That is the coolest thing ever. And then my kid's like, dad, you're such a nerd. And I'm freaking out. I'm like, getting the guy. I'm like, I'll buy all your books. He's like, all of them. Like, every one of them. If you'll sign them. So he's signing my books. I have a stack of, like, Encyclopedia of J. This is the greatest day of my life, right? We're having so much fun. So my kids, we had experienced that. Then we're in the Tyson fight. We're talking about, you know, potentially going to Jon Jones. I'm like, ah, this is kind of crazy. And getting closer and closer to the Tyson fights, getting later and later and later. It gets more. Your judgment gets cloudy and impaired. And finally I was like, let's just. Let's just look to see what it looked like. So I started looking at Madison Square Garden. I'm like, is it sold out? I'm like, oh, there are some spots still left. I said, we have to fly to New York tonight. And, like, trying to figure the whole things out. And finally I was like. I asked Siri. I'm like, hey, Siri, what's the airport closest to Madison Square Garden? Do you guys know what it is? JFK Airport. I was like, it's a sign. We're going. So we booked a flight called my assistant give me hotels. I'm on Madison Square. I'm booking the seats and everything. And my kid's, like, freaking out, like, ah. And then I messaged Clyde. I'm like, oh, hey, Clint. I kind of did a thing. I'm so sorry. And she messes back. Did you get in a fight? And I was like, at a Mike Tyson y.
