Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

Summary

Summary of Episode 38: Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine

Podcast: The Russell Brunson Show
Host: Russell Brunson | YAP Media
Guest: Andy Elliott
Episode Title: Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine
Release Date: May 26, 2025
Category: Sales

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Introduction

In Episode 38 of The Russell Brunson Show, host Russell Brunson engages in an in-depth conversation with sales expert Andy Elliott. This episode delves into Andy's relentless journey of building a 9-figure sales machine without a fallback plan, emphasizing the principles of consistency, volume, and unwavering commitment.

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Andy Elliott's Background and Business Journey

Andy Elliott shares his initial struggles and motivations that led him to the world of sales and entrepreneurship. Drawing inspiration from influential figures like Tony Robbins, Dean Graziosi, and Russell Brunson, Andy emphasizes the transformative power of self-investment and relentless pursuit of one's passions.

“I spent $3,000 on a course that would forever change my life. Had you not been involved in that, I wouldn't know who you were.”
[03:46]

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The Early Struggles and Consistency

Andy recounts the challenging first few years of his business journey, highlighting periods of financial struggle and personal adversity. Despite these setbacks, his steadfast commitment to his vision and refusal to quit kept him moving forward.

“We didn't make any money for two years. I didn't know what the hell was going on, but I didn't freaking quit.”
[15:39]

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The Importance of Marketing and Sales

Central to Andy's success is his deep understanding of both marketing and sales. He underscores that having an excellent product is futile without effective marketing to make people aware of it. Andy's transition from one-to-one sales to scalable, one-to-many sales strategies was pivotal in his rapid business growth.

“Marketing is everything. Nobody knows how good I am at sales. If I got a sales team with no leads, I'm dead.”
[32:50]

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The Growth Strategy: Volume and Consistency

Andy attributes his breakthrough to relentless content creation and consistent messaging. By producing multiple YouTube videos daily, he maximized his visibility and organically attracted a substantial lead base. This approach not only built his brand but also established trust with his audience.

“For one year, I made three YouTube videos a day. The more videos I put out, the more people knew me.”
[07:49]

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Building a Sales Culture

A significant aspect of Andy's success lies in the vibrant and motivating sales culture he cultivated within his team. Describing his office as a "hero-making machine," Andy emphasizes the importance of energy, camaraderie, and a relentless drive to change lives through sales.

"This is a hero-making machine. Our culture is all about winners and changing lives, not just making money."
[38:35]

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Embracing Authenticity and Personal Development

Andy champions authenticity over superficial marketing tactics. He believes in being unapologetically himself, avoiding the facade many adopt on social media. This genuine approach resonates with his audience, fostering deeper connections and loyalty.

“Don't try to be like anyone else. You have to be unapologetic about being you.”
[25:34]

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Evolving Offerings and Scaling Up

As Andy's audience and demand grew, so did his product offerings. Starting with affordable courses, he strategically developed higher-tier programs and live training events, continuously delivering value that exceeded customer expectations. This scalable model facilitated exponential revenue growth.

“We ran up about a million dollars in sales in 15 days on a course that wasn’t even made yet.”
[26:11]

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Key Insights and Conclusions

Andy Elliott's journey exemplifies the power of perseverance, strategic marketing, and authentic leadership. His "No-Plan-B" mindset underscores the importance of total commitment to one's vision, adaptive strategies, and fostering a strong, motivated team culture. Andy's story serves as an inspirational blueprint for entrepreneurs aiming to build formidable sales operations.

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Notable Quotes

• Andy Elliott:
  “Everyone told me, this was going to fail. But I knew I was never going to go back to my old life.”
  [03:46]

• Andy Elliott:
  “Pain is an insurance policy for a great salesperson. The more pain, the higher the chance of success.”
  [45:29]

• Andy Elliott:
  “If you’re going to build something great, there can never be a cruise control. The second you cruise, your business is over.”
  [50:19]

• Andy Elliott:
  “Don’t ever let your fans outgrow you. Keep inspiring people. Stay psycho. Be a psychopath.”
  [50:19]

• Russell Brunson:
  “The best way to thank me is to take action on what I’ve taught you.”
  [31:29]

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Conclusion

Episode 38 of The Russell Brunson Show offers a compelling narrative of Andy Elliott's ascent in the sales industry. Through unwavering dedication, strategic marketing, and fostering a positive sales culture, Andy has built a thriving 9-figure sales machine. His insights provide valuable lessons for entrepreneurs and sales professionals striving for excellence and sustainable growth.

Transcript

[A]

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[B]

Now obviously if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use Click Funnels. ClickFunnels is the number one funnel builder in the world, helping more first time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer. And you can get a free 14 day trial by going to clickfunnels.com podcast right now. That's clickfunnels.com podcast. Click funnels because you're one funnel away from changing the world.

[A]

This is the Russell Brunson Show.

[B]

What's up everybody? Welcome back to the show. I'm here today with one of my friends and, and someone who is world traveling right now. We happen to catch him between, between Dubai and Arizona. He's here today. It's Andy La Andy. How are you doing today man?

[A]

Amazing. Every time I'm with you, it's always party.

[B]

It's always a party. I want to lead this out and I don't think you even knew this, but obviously this year you came and spoke of funnel hacking live. You crushed it. It's such a great job. But the last day I gave a presentation and maybe somebody told you, hopefully, if not, I send you a clip because it was big. But I was talking about the last decade of click funnels, like what we've gone through and the ups and the downs and everything. And you know, when I was telling the timeline of our history, the first, you know, seven or so years was just like, it was just like everything's up. Amazing, amazing. And then, you know, seven years in, then we started having all sorts of issues and problems and you know, my best friend slash CEO passed away. And then, you know, we launched the software and just all these things that were really, really tough. And anyway, in this, as I'm going through the whole story, it was very emotional. And I got this spot where I actually talked about flying out to your offices and how you helped me to remember who I was. And when I told that story, literally the entire audience came up standing ovation. Like, everyone's crying and anyway, but it was a. It was like a really cool moment in my timeline that came back to, like, you being willing to reach out at a time and, like, shift me and. And. And it's been amazing. So I just wanted to, like, lead with that. Like, first off, thank you so much for being willing to. That means the world to me, like, forever. I'll be indebted to you for that, because I was going down a path where I was struggling, and you. You were willing just to take a day and shift me around and get me back. Back on fire. And now the last.

[A]

I don't even.

[B]

When was that? Was that a year ago? Six months ago? Whenever that was?

[A]

Six months ago?

[B]

Yeah, it's. It's been. It's been really, really amazing since then. So first off, I want to thank you for that. And then second off, obviously funnel hacking Live, you had a chance to kind of tell your story, but I want to talk more about, honestly, the marketing of your business, Alice. Mostly I talk about my audience is the marketing side of things. And I know what you do. You teach sales, and you're one of the best sales trainers I've ever seen. But you've also grown a business very rapidly in a very short period of time. And I want to dig a little bit more into that. So to lead off, I'd love you to kind of talk about just how long ago you started this whole business, your movement, what you're doing, so people can get an idea of the timeframe this is happening in, and then some of the growth numbers over the last couple of years, and then we'll kind of dissect it after that.

[A]

Okay, well, number one, I'm going to tell you, when everybody was standing and they were clapping and crying is because you told the truth. We all lose our way along the way at some point, and most people, they. They. They quit. And. And you didn't quit, and you reminded yourself that you're worth it, that all of his pain was worth it, that you know you're going to prove everybody wrong that doubted you, and you got a lot of haters, and you've done a lot of things, and sometimes, you know, you're doing great. And this, this, this, this, this. But that you don't always get to stay the king forever. And so, you know, when you got hit, you know, it hurt. And most people quit when it hurts. And I always say it's like a good marriage is, like, it starts out really good, and then it gets really hard, and then it gets really beautiful. And most people never make it to really beautiful because they never make it through the hard stuff. And you just made it through your hard part. And, dude, you're on. You're gonna be on fire until for the rest of your life. So you shared where winners live, where quitters quit, where everybody quits. And so I just want to say, like, that right there, that's why everybody was like, that guy just told the truth. Okay. I love the strategy. I love the way you win. I love what I should do when I'm marketing. But what do I do when I don't believe in myself anymore? When the whole world's against me, everything's falling apart? People that used to believe in me don't anymore. I'm questioning myself. My wife's kids look at me like I'm crazy. They're saying they believe in me. I'm not sure if I believe in anymore. Bam. And then you grab a hold of somebody, it's like, dude, this is who you are. Freaking wake up. And by the way, that's what you did for me in 2020. And so I just want you to know, when I start here, my life changed when I bought the KBB. The broker blueprint was you. It was Dean Grass, OSI and Tony Robbins. And I would spend $3,000 on a course that would forever change my life. And so I just. I want to say, like, had you not, you know, been involved in that, I wouldn't know who you were. I was watching a Tony, by the way, just so we can be completely clear how quick someone could change their life. You always talk about, like, everybody's good at something. And then if you're good at something, now you just have to get known, which is called marketing, right? And then if you have a good product, then you have to learn to sell stuff, right? One to many is your game, right? I've always sold one to one. And so I was watching Tony Robbins. I was getting motivated. I didn't like who I was. I was looking for a change. And then there would be this. This pitch, which I didn't know what a pitch was. And it was like, hey, if you want to change your life, if you're feeling different and seeing things different. You know, like, if you want this new life, like, go for it. And somehow I just. That was one to many. And. And I would buy Urenick and you would talk about, like, Tony and Dean were talking about this. Like, everybody has a specialized skill. If you do, people will pay you. They'll cut the check for speed to learn what you know. You know, if they learn it a year, and it'll take them, you know, 10 years to learn it, well, then they'll pay you to learn it in a year. And I was like, well, I'm really good at sales. And so, like, I decided to be the sales guy. And then I was like, how do I get known? And I was trying to understand the marketing aspect, but, like, I had no marketing brain. But basically you have to get known either through paid or organic. You have to get known because if you have the best product in the world, that nobody knows who you are, you're gonna starve. And I started watching. I was like, man, I gotta get known. And so I honestly started on YouTube because YouTube would change my life. Because I was looking at how to change my life. It started on YouTube and then I was like, oh, wait a minute, like, if I searched on YouTube to change my life, like, how many other people are? And then I started realizing that YouTube and Google owned each other. And so I went to Google and I would type in, like, car sales training. And if anybody were to type in car sales training, right now you're gonna pull a video of me. And he would say, when? It'll say 22 million searches. But, like, I'm the first. How, how, how did I get there? Well, honestly, I just went and I typed in car sales training, and it started pulling up videos. And I was like, how do I become those videos? And I was like, oh, look at the titles of those videos. And I just started going over to YouTube and I would type, make that the title. And I would teach that title. It'd be like, how to sell more cars. And I'd be like, oh, I mean.

[B]

How to sell more cars. Let me tell you about.

[A]

Hey, guys. Andy Elliott. Yeah. If you guys want to learn how to sell more cars, that's what this video is about. By the way, I'd always say this is a value added video. This isn't about entertainment. This is about changing your life. This is about, like, you're one event, one speaker, one, you know, one YouTube video away from a breakthrough. And I think this video is that video for you. And I would literally just start spitting off how to change people's lives. And I did it for free. And I want to tell you something, Russell. Everybody told me. And you know, and I would learn later that the greats would say, give, give your best content online away for free, because you're getting better every day. You don't have to hide your value behind a paywall. Give your best value for free. Because the greats, they grow every day. So every day you're getting better anyways. So if you find me tomorrow, you're going to have to pay to keep up me tomorrow, because I'm just keep getting better. But I would start, and I remember I was giving away all this free content on YouTube, and people were like, oh, this is great. Well, I was putting out better free training than most people's paid training. So at the time, Grant Cardone was in the automotive space. And so I knew what his training program was because I bought it, I watched it, and I was like, okay, well, I, I, I paid for this. I saw it. You know, it was old videos. It was like 15 years ago. I was like, dude, dude, I'm gonna record videos right now in today's market, and I'm gonna be, like, up to speed and I'm gonna be on fire, and I'm gonna make training fun again. And, like, I'm gonna have people get this for free, and we're gonna become raging fans. And you see, like, Alex Hermosi do it. You've seen all these guys do it, but I didn't know those gu. I just gave away all my content for free. And for one year, I would make three YouTube videos a day. I know that's extreme. Yeah, a day. But, like, I didn't know. It was like, you know, no one knows who I am. So it's like, I'm thinking, like, the more videos I put out, the more that they'll know me. And so I just started putting out as many as I could. But the one thing I did right was in the middle of every video, I would say, hey, guys, if you need help right now, shoot me a text. 918-210-0254. I don't, I didn't have a final Russell at the time, I didn't have anything. Honestly. It was my personal cell phone. Like, like, this is so crazy. I put my number out, I made these videos. And then after a couple months, I'm sitting there one night, 2am in the morning, this guy calls. I was like, hello? And he's like, hey, man, I want to see if I can get some help. And I'm like, dude, this is what I wanted. And then I remember we started getting three leads a day, and I just couldn't believe it. And I was like, okay, if I could sell a 299 course, three people a day, it's 1200 a day. Started 3000amonth. Like, I started, like, thinking in my head. And then we started getting, you know, 20 leads a day, 50 leads a day, 100 leads a day. We average 1500 leads a day now organically, off YouTube. Honestly, I can't handle them all. I mean, totally transparent. We have so many leads. But I realized as I started that Google would send a YouTube video to every person that searched for something. If you Google anything right now, it's going to serve you up a YouTube video. And so if you go to Google right now and you type in car sales training, Andy Elliott will pull up now. I'm trying to crack sales training as hard as I can, which really we're in the leadership and even business development, but it's just I'm known as the sales guy. So I'm trying to take out as much organic SEO sales stuff as possible. And, you know, I learned what I love from you is that the game is always changing, is that there's no set rules. And as much as you think you understand the algorithm or you understand this or that, really, no one understands anything. So you need to go as hard as you can. You need to have your. Your hand in everything. And, you know, you're in the paid marketing game and you're really good at it, and you're the best in the game. And if anybody in the world is going to have a funnel, they're going to sell one to many, and they're going to do paid marketing. If they're not learning from you, they're absolute idiots. Okay? But I will tell you that it is a time right now where we are alive, where social media is free, okay? And if you're not doing it, you're an absolute fool. And so the greatest thing that I would do is that I would do it and then not stop doing it. And that's probably the greatest. I would tell you we're here where we are today. And by the way, if you see my shirt, it says to live the life you want to live, you have to be willing to tell people things they don't want to. I would change my life by hearing a hard truth from my wife that she said, you're not being the man you're supposed to be. It's time to rise. And I would tell that message a thousand times a day to everyone I talk to. Look, dude, if you're lucky enough to have one person in your life that'll tell you the truth, they're not going to tell you the things you want to hear, the things you don't want to hear, but things you don't want to hear going to be things that change your life. And I would just run this game that, dude, like, in order to get the life that you want, you gotta be willing to do the things that you've been avoiding. And I just. I just hammered it. Crap. And we all know it's true, right? And. But I would tell the truth. So when I got out on the Internet, everybody's trying to be cool. I wasn't trying to be the cool guy. I never took pictures in for a Ferrari, never took pictures in free of a mansion. I never did any of that. Matter of fact, I never even showcased my life. All I did was I would get up and I'd be like, dude, are you ready to change your freaking lives? But I'd be like, in their face and I'd be intense. And by the way, the hate came from everywhere. But also it woke people up. And people like, dude, I don't know who this guy is, but he's alive. This guy's on fire. You know what I mean? I don't even know if I understand his message yet, but the guy's clearly stirred up and pissed off about something. And you know what? Like, he's catching my attention. And so I always say, like, you got to be willing to stand out, be different, make relationships that others can, you know. And so, like, that's how our whole journey would go. So we would post on YouTube every day. I didn't even get on Instagram until about two and a half years ago, I think. I didn't even know that Instagram was important. And Bradley was like, yeah, I get on Instagram. And I'm like, was that like Snapchat? And he's like, no, it's like, instagram, you got to get on there. I was like, that's for kids. And he's like, dude, it's not. You got to get on Instagram. So we got on Instagram and then we got on LinkedIn, we got on TikTok, and we got on Facebook. And then I just. I started to hire a media team. By the way, the first three years, I shot all my own content. This was Me every day. Hey, guys, what's going on? It's Andy. And I did this. I mean, so like, everybody's like, got through. I see people brand new getting in the space. They got their own video guys and all this. I'm like, bro, like, I don't have money for any of that. No, dude, I was shooting this right here. You know what I mean? Like, that video guy can make you look cool and you can be fake and actually be nobody, and he can make you look cool. There was nobody making me look cool. I was just yelling at that camera. And so I would say, every one of you has an authentic self, right? Like Russell, you're an authentic you. Someone can. All these guys are trying to mock you right now all around the world. They're trying to model you. They're trying to mock you. They're reteaching what you've taught, but they're not you. That's the greatest thing anybody can ever learn is that, dude, you freaking be. You be unapologetic about being you. And dude, don't try to be like anyone else. Yeah, you can learn from everybody. You got to have high human excellence. You got to have high standards. But man, you be a psychopath for your beliefs and don't freaking sell out for no one. And along the way, everyone's going to tell you, chill out, dude. Everybody tell me, man, listen, dude, you better chill out. Okay, Nope, I'm going harder now. You're like, you better chill out. But what I do is I wear my heart right here on my sleeve. So my heart's here. I tell people, I'm like, do you listen to me? I'd rather you freaking hate me and change than like me. Or. I'd rather you. Yeah, yeah, I'd rather you hate me and get better than like me and say the same. And so, like, I just started to tell people the truth. And, dude, we would build a nine figure business over a four or five year period of time. Really? November of 2019 was where I bought your training program. November of 2019. It is May of 2025 now. So it'll be five years ago. In two years, I didn't make any money. That's the crazy thing. That's how this. That's how this game works.

[B]

It's like slow buildup and then boom.

[A]

Yeah, dude, it pisses me off. Like, honestly, listen, every occasionally I get a guy be like, oh, I bought Russell's program. I made all this money now and love that. Like, dude, I'm like, oh, man. Wow. I'm like, but that wasn't my story. My story was I got my teeth kicked in for two years. We didn't make any money. I didn't know what the hell was going on, but I didn't freaking quit. And dude, everyone that doesn't quit, that keeps learning and keeps self investing and spending money on themselves, eventually they freaking make it. This is the truth. But I would tell you, if you don't get known, doesn't matter how good you are. Whatever you do, everybody needs to know who you are, what you do, how great you are at what you do and where you're at, how the hell they can get a hold of you. And if that's not out there, you're screwed.

[B]

All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years, and you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing, those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business, are hanging out. And their targeting options are unreal. You can target by job title, industry, company size, role skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign. So you can try it yourself. Just go to LinkedIn.com clicks that's LinkedIn.com clicks. Terms and conditions apply only on LinkedIn ads funnel hackers. Let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch. Funnels were done. Landing pages were tight. Copy was dialed in. Everything was ready to rock. And except for one thing. We were looking for more support people to be able to handle the launch, and we figured, no big deal. We're going to find somebody quickly. But that didn't happen. We spent weeks trying to hire the right person. We put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees. And here's what's wild. Sponsored jobs on indeed get 45% more applications than non sponsored jobs. Why? Because they're seen by the right people at the right time. You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes, no more wasting time. And there's no monthly fee or contracts. You just pay for results. Want to know how fast it works? In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is. There's no need to wait any longer. Speed up your hiring right now with Indeed and listeners of this show will get a $75 sponsored job credit to get your jobs more visibility@inn Indeed.com clicks that's Indeed.com clicks. So what are you waiting for? Just go to Indeed.com clicks right now and support our show by saying you heard about Indeed on this podcast. Indeed.com clicks, terms and conditions apply. Hiring Indeed is all you need. I think it's funny because I hear people all the time are just like, yeah, I posted a YouTube video or, yeah, I did a, you know, I went live on Facebook, whatever. I'm like, how many times? Like what? Did it once? And like, everyone who's listening to this, I want you to hear what he said. He's like, it wasn't just posting three times a week. It was posting three times a day.

[A]

Three long form. Long form how?

[B]

Like what?

[A]

Hour long?

[B]

Half an hour? Like what? How?

[A]

Yeah, dude, honestly, I would. I would shoot them for sometimes a half an hour to an hour. And, dude, I would just riff. I would just teach everything I knew. I poured my whole heart into it.

[B]

So it's like volume and consistency. That's like when you're starting because you think about this, like, the hardest thing, the beginning, is getting any kind of Momentum, right? Like, to get momentum, you have to have so much, like, inertia initially, and it's like consistently in volume, consistency, and volume for long enough until you do get that. And most people in my world come in, they dabble. They do a little bit, and then they bounce, right? And. And. And I think this because I don't know if it's because they don't see the vision, they don't see the mission. Like, what do you think it is for those two years while you were doing that? Like, why you didn't stop, did you? Did you. Was it because you believed it, you saw it?

[A]

Or.

[B]

Or, like, was there some other reason why you just kept going where most people just, like, tap out after four or five videos?

[A]

Everybody's going through the same thing. Number one, everybody watching this. I am. You. You or me, we're all the same. Okay? No one's better than anybody. You, I might have a little more skill. You might have that. But here's the deal. Anytime someone decides to start their own business, in the beginning, everybody's like, oh, you're starting your own business. Congratulations. And then when you get out on social media, you start running ads, dude, you start changing. People are like, dude, that's not you, man. That's not you. Everybody starts making fun of you. Everybody starts laughing at you, and you're not making money. You're spending money on ads. Now you have to sell your car. I mean, Russell, to be honest with you, success is ugly, for it's beautiful. We sold our house, we sold our cars, we sold our furniture. We gave up a life of materialistic bull crap and a life that I didn't love to chase that life that I wanted. And you know what? I had everyone in the world betting that I was going to fail. And so that's why I didn't quit, dude. Because over my dead body were they going to be right. More than likely, had I not had the haters, I probably would have quit because I didn't get the gratification that I wanted fast. But because I knew they were all sitting back here waiting on me to fail, I was like, I'll die before they're right. And I'm just saying, like, so some of you watching this, I guess I could just sum it up with no plan B's. Don't listen, don't get into this game. If you're gonna have a plan B, don't. And by the way, if you got a mentor that's telling you, you know, hey, always have a plan B. You know, if that doesn't work out, there's always something else. Don't follow that guy. Because the second you think there's a way out, you're already done. Dude, honestly, I. I didn't know if we were going to make it. But I knew I was never going to go back to my old life. I knew it. I. I didn't. I didn't understand where or how this was all going to work out. But I just knew if I could just be on fire constantly about, like, believing that I was worth this new life and that I. A guy like me that could overcome all of my crap, I could help other people overcome their stuff. Dude, I just stayed at it, man. I mean, look, dude, if you got something, if you got value to bring to the world, you don't quit. Dude, if I. If I wasn't good at what I did or finding a value, I would have quit. Because those people, they quit. People that are trying to scam people quit. But when you really know, like, your calling is to help people or help them succeed in an area that you've succeeded in, that you can help other people in, like, dude, you don't quit because eventually it's going to work out. I mean, it might even take five years. I mean, I don't know. I mean, but it will work out at some point and your story will get told and you will change millions of lives. I've never seen anyone not have crazy success who didn't say that. Like, I mean, if you quit, you're finished. And so anyway, so the reason why I didn't quit is because I just. I listen to guys like you. I mean, I don't know. I'm an easy sell. I listen to guys like you. You're talking about there's this new life, and I'm like, okay, like, I'm gonna get it. Like, I'm not gonna stop. And, dude, I wasn't anybody special. I wasn't. I wasn't great. I didn't deserve it more than anyone else. I didn't have any tools except for perseverance, man. You know, I made it in sales because I never quit. I made in cells because, you know, like, you could tell me no and it, like, would be the ninth time, but I knew that, like, I was going to get you on November 13th. Like, I knew no one wants to stand in front of something that wouldn't stop attacking. I remember in the movie Rocky where Apollo Creed, you know, just beating the hell out of Rocky, right? And he beats the hell out of him. And I mean literally. And then, and then he's like, he's like telling everybody he won. You know, he's like, turn around. I mean, he looks around and Rocky gets back up again. And dude, Apollo Creed, like, it takes his head, dude. And the Rocky comes back. Beats the hell out of. And dude, at that, that moment where Apollo Cree turned and look and was like, this guy's unhuman, that was what I want. That's the look that I wanted from my family and everyone who doubted me, I wanted that look. And I got it. I got that look. I got it. I know it. And I don't need to ask them how they feel. I know that's the look that they gave when, when we rose up and we built this. And everyone that's watching this, they can build the same thing. And you know what I love about you, Russell, is you're a good godly man that wants everyone to make it. Dude, we don't compete with nobody. We create. I got haters everywhere. They're like, I'm gonna, I'm gonna beat that guy. I'm like, dude, I don't even see you, bro. Like, you don't even exist. I don't. I. I create. I create. I don't compete with nobody. You're not competing with anybody, Russell. No one's you. No one can be you. I've watched how a lot of these guys treat their family. They don't treat their family like you. They're not like you. They're not the same category as you. You're not in there for just, just money. Money is easy to make. You just don't quit. Build a good product, hire a sales team, you're going to make a lot of money. But being a good person and keeping it and not losing yourself along the way, losing your humility, becoming ungrounded, that's the problem. That's what needs to be taught. The marketing game's easy, dude. You got a good product. It helps people. You learn how to market. You're going to sell the out of it. It's just the truth. Question is, we'd be able to keep it. You know, that's the truth. That's the wisdom part. You'll be able to keep. I'm keeping my. You know what I mean?

[B]

For sure, dude. I love that. I appreciate that first off. And then I love that for people to hear too. Okay, so thinking through, like for these guys who are listening, obviously talked about consistency and volume initially and then the next phase, like you said, they Started calling you. And then. And I'm curious, like, the evolution of what you had to offer. Because the first, I'm sure you didn't offer a $50,000 coaching package, but now you're selling all sorts of crazy stuff. Like, what was the evolution? Like, what did it look like from the first sale to you start figuring out what it even looked like. Some people spend so much time trying to make the perfect offer that they never. They never get to actually selling it. When you're out there just moving and then the calls start coming, and then you've. I think you figured out along the way, right?

[A]

Yeah. And I'm going to tell you, this is kind of comical because I was watching you. I'm not. And I'm pretty sure because you're methodical and you probably. You're a planner. You probably had your stuff planned out, but it was coming up, like on New Year's Eve, and you were doing this, like, drop. Does that make sense? Or you were doing thing. Be it ready for the new year. And I was like, number one, I don't have anything to sell you, okay? But I had been building an audience of people that love my content, people that were watching our stuff. We had built these raging fans. And here it was. It was December 31st of 2020, and I'm sitting here going in 2021, and I'm like, I don't have anything to sell. And I'm kind of watching you, and you're kind of talking about this thing. It's running out. There's a timer. And I'm like, I don't know how you put this timer on the screen. I'm like, I don't even get. I don't understand all this magic yet, right? But what I did is that my niche at that time was automotive. Okay? And then we would go wide over the next two years, and then now we're super wide. But I know super niche at that point. And I grabbed my phone and I got on YouTube and I dropped this video and I said, hey, guys, it's Andy. Listen, I just dropped. And I'm releasing it tonight. My zero to 100,000 fast training course. Let me explain. It's how to go to a hundred grand quick as an automotive sales pro and then go there again and again and again and again and again. You guys only made 716 grand my last year selling cars. So I had to get to my first hundred, my second hundred, my third hundred, my fourth. I don't care what hundred you're trying to get to. I'm going to show you how to get to your next hundred quick. And so it's a 21 video training module. It's 14 hours. It's high impact, it's all me. And it's the strategies you need to scale. Right now this course is going to be $599, but for the next 24 hours, I'm a sell for 299 bucks. So if you're watching this right now and I have this guy, I paid him like $1,500 to build me a little link deal at that time with a payment gateway. I said, there's going to be a link below and I just need you to click on it and you guys can buy it. And you guys get the 299 special price tonight to go into 2021 and make it the best year of your life. And I didn't have the course made yet because honestly, I didn't know anybody would even buy it. And I went to sleep with my wife. We woke up the next morning and there was like 156 grand in the account. Yeah. But I was like, man, like, I think I was like, I think we're gonna, I think we're gonna make it. Like, I think we're gonna be able to figure this out. And then so for the next week or two, I would go on every day and I'd be like, guys, everybody's messaging me. They're like, don't change the price I get paid next week. My commission comes in on the 10th, so I've decided I'm gonna run it to the 15th. Right. So until January 15th, I'm gonna keep the 299 price up. And I kept dropping these videos, but I kept like talking about this, this training course that I had and we would run up about a million dollars in sales in 15 days on a course that I didn't make yet, that it was the pre release. Then I would disappear and I would go make a 20 video module training course that would be me pouring my heart into these people that spent a million dollars with me that wasn't made yet. And then I would release it in about two weeks. And everyone that got it said, dude, best course ever had. Greatest $300 I ever spent, by the way. It wasn't 10 grand, wasn't 20, it was $300, which we'd make about a million dollars. I mean, we ran this thing. The crazy thing is after I did that, you say, what's next? Well, number one, I was just like, hey, everybody in the world, this is a $600 course. But, like, they're wanting it and a lot of new people coming in need it. So I'm just going to keep the price of 299. I was going to go up, but now I'm not. I don't even know what I'm doing, Russell. I'm just like. I'm just like talking.

[B]

You haven't had that playing by years.

[A]

You're going, yeah, well, I'm watching you and I'm like, dude, I'm trying to be right. And then. And then if that's the zero to a hundred thousand fast, right, what's next? What's got to be the hundred to 400, the guys that want to go over 100 to 400, right? The advanced stuff, the closing, the face to face negotiations. And then I really built that one out. I had it ready and then I released it. Everyone that bought the first one because my product was worth more than what I charged them for it, which I didn't know was the ladder. We kept talking about this ladder and I'm like, what is this ladder? Which was the value ladder. They would buy the Five99 course. And then there was the 997 phone course after, and then there was the live training for 997, the event ticket, and then there. And then it just kept going. And that would be the evolution of the Elliott group. We started building courses and, you know, it's just. Anyways, it's. It's just. It's crazy that everything you teach and everything you preach is absolutely freaking real. And I am. I'm living proof of it that it's real. And so thank you for sharing all the. Dude, thank you for taking my money.

[B]

Thank you for doing it. It's fun. People always ask me, how can I thank you, Russell? I'm like, just do the thing I told you to do. Like, that's the best things ever, is to see somebody take something and actually apply it. It's like the greatest feeling in the world. Like, that's all the things, like, just doing it. So thank you.

[A]

Anybody watching this can be the next. The next testimony. You know, it's like that's what we're looking for. Like, I mean, honestly, right now I'm helping other people help, like with what you help me with. Like, that's. I'm just paying it forward, man. Like, you're everything that you do. I call it heaven on earth. Get your ministry, bro. Your ministry. You're changing. You're Changing lots of lives, man. And indirectly, when you change mine, I'm changing theirs, and they're changing theirs. And it's just. It's just, dude, there's heaven. God's going to show you, like, what happened. You're like, whoa, what? You know, and yeah, he. He helped you have a good life doing it, but you're sharing a magical thing that in the era that we live in, there's nothing greater than learning how to market. Cause even if you're good at sales, and I'm the best at sales, I mean, marketing is everything, and nobody knows how good I am at sales. If I got a sales team sitting here with no leads, I'm dead. Or the wrong leads, we're down. Yeah, marketing. Marketing is the key to any business. So whether you get organically or paid, but do it organically is very tough. It really is.

[B]

I agree. But, man, it's so important, especially over the long term. The more. If you put it. If you put in the time now, like, over long term, it pays dividends for, who knows, 100 years past the time we die. So they could still be running and doing stuff for paid ads. You stop running and they stop running. So.

[A]

Yeah, well, I think I. I think even I've seen you doing a lot more organic, but you don't stop your paid. Your paid is the engine. Your organic is the long game. And I think, honestly, as things evolve, you know, I mean, look at Tony Robbins. How's he a legend? Because we can look back and see Tony's been doing this for 40 years. I can see Tony in his 20s, training right now on YouTube. I. I mean, I saw him. I mean, he's the goat. There's no doubt that the guys managed to weather everything in his that's ever came his way. And so, like, when I'm 60 and you're 60, I mean, your organic will still be sitting out there on YouTube if you die. Your children right now can go to YouTube and see how their father lived 20 years after you're dead. And so, like, you know, like, there's some things that, you know, I really like about organic. And honestly, when I do paid ads, you know, people usually go check out my organic stuff. You know, I don't know, like, what do you call that? Like, a digital handshake or something? Like, it's a. Like a handshake. It's like they kind of go to, like, you know, see what's. What's this guy about? Like, your organic page is. Is not your highlight. Real ad video So I think that having an organic page, you know, is important. So, you know, I think you need to do both. I think that, listen, I think marketing is scary. You know what I know about that? If you're scared, do it scared, okay? Do it scared. My saying that it's changed my life is do it scared. You have no idea what your life looks like on the other side of making a decision. You have no idea until you make it.

[B]

Hey everyone, if you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox and boom. I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts. And I end up spending hours every day sorting, replying, getting distracted, and pulling off the work that actually moved my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you. NotionML uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts responses and even schedules meetings. It's personalized, automated and completely flexible. And you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast, outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus. No distractions, no noise. And when I need to move fast snippets. I've got one click. Templates ready to go for follow ups, affiliate approvals, speaker confirmations. It's like having a pre built funnel, but for email replies. If you're like me and your brain runs 100 miles an hour, Notion Mail gives you a calm, focused command center. And it just works. Get Notion Mail for free right [e-mail] Russell and try the inbox at thinkslikeyou. That's all lowercase letters. Notion.com r u s, s, e, l l to get notionmail for free right now, when you use our link, you're supporting our show. Notion.com Russell what's up everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey it's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap, is what this new podcast season is all about. It's called this is Small Business, and lately, I've been hooked. Seriously. The host, Andrea Marquez, takes you behind the scenes with real founders. People who don't just dip their toe in the water. They cannonball into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar coated startup stories. These are moments of panic and pivot and hustle and breakthrough in every single episode and is loaded with lessons that you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move, and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow this is Small Business on Apple podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. Next thing I want to talk to you about a little bit is. And again, this was something I didn't realize till I got to your house the night before. We flew down there and hung out with you and your wife and your kids for a little bit. And then the next morning, we worked out and then we drove over to your office. And I was not expecting what. What happened, but I saw, you know, you're as, you know, your team came out, shook the Jeep, picked me up, threw me in the sky. And then we're out there, we're wrestling on the asphalt, we're having fun. And then I watched this, like, army, the Elliot Army. Like, I watched them doing what they do, right, and selling it on the phones and like, this whole, like, I don't know, compound or whatever you guys call it, your office, like, everyone's running around, lifting weights, working out, calling people. It's like, it was really fascinating to watch. And then, and then, and I was trying to figure out the model and, like, what I was noticing. I love you explain this to people, but you guys are obviously doing a lot of phone sales and then you're bringing people to your environment, right? Bringing people to the events, bringing people to see what you do. And I'd love to understand, like, that part of your model from, like the phones to bring them to you doing the events and then where you take people after that.

[A]

Yeah. So. Well, growing up, you know, we all watch the boiler room on Wall street, right? I mean, if anybody's into sales, like, you guys watch this stuff. I love that. I love camaraderie. I love it. I love people pushing each other. I love energy. You know, if I could just, you know, everybody loves energy. That's why energy drinks are everywhere. Everybody loves energy, right? It feels good. The frequency of an environment is everything. And as being a sales leader when I was younger, dude, the sales rhythm of a company is super important. And so I call the environment of any sales team a hero making machine. And it's my job as the leader of my company. Forget being an owner or whatever. I'm the sales lead, okay? Yeah, I'm the owner, but I'm a sales leader. I'm going to anybody's company right now, and I can shift and change the environment and the rhythm of the way things work because I'm the sales box, okay? And I know a couple things. Number one, you got to keep it fun. You got to be unpredictable. As a sales leap. That's the reason why cash spiffs doing push ups, working out who can hit the first deal of the day. You know, how much can we get up on the board by noon? All right, noon. Everybody stop. Everybody. Every hour, get down to 30 push ups, right? Get back on the phones. Let's go. You know, having an environment that every day is unpredictable, makes people want to come to work and have fun and doesn't even feel like a job. See, salespeople, number one, their jobs to take the stress out of the cell. Their jobs to take the pressure out of a deal. Stuff's expensive, okay? I mean, it's just the way the world is right now. It's expensive. We don't want people thinking about money. We want people thinking about the results that they get when they spend their money. Money gets traded for results. So I decided to create an environment, a hero making machine, a culture of winners winning, right? When people come in here, they can feel the energy and the vibes of the street. So when you walk in here, all lights are on your nose. There's neon lights everywhere. It's super cool. Feels like a club, you know? And I'm not real. Like, some of my guys wear suits. They're dressed nice. You know me, I'm always wearing a cut off because I'm cool. Like, I'm chill. Like, give me the phone. I'll shut anybody down. Like, come on, give me the phone. Give me the phone. Give me that. I don't. I can wear a Speedo. I'm good. It doesn't matter, right? This stuff right here, this is skill. 25 years experience. Let's go. I want them to feel the magic, the belief, the energy. 80% of sales is belief. I've got to keep the belief flowing through the office. I'm walking around making sure that I'm looking for that guy's eyes. That's not believing today. That's doubting that maybe is forgetting what we do in this office, right? And I'm looking for that guy so I can snap him out of it real quick, right? And that's what a sales leader does. And so basically our environment here, every day, usually every hour on the hour, we all get down to 20 push ups. Every time somebody makes a sell, they ring a bell, right? So those bells ringing all day long. It's on our board, you know, it says lives change. It's not a revenue board. There are revenue boards, but it's its lives changed. So I'll say, hey guys, today we're in order to change 70 people's lives. How many can you commit to Eva? How many can you. Ian, how many can you make? How many can you commit to? I can do eight, I can do six, I can do seven. Come on, man, you can push the 10. You can, you can change 10 people's lives are EVA for 10. And so as I'm doing these things, I'm not like pushing them about making money. I'm pushing them about changing someone's life, getting someone to feel. I can't get someone to experience what I'm not experiencing. I can't get them to be what I'm not. I can't get them to see what I don't see, you know, in cells. It's a superpower to make people see the unseen. And so basically like, like this is going on all day long. It's like a magician. It's magic, okay? And basically it all starts with one person that's decided how the hell this place is gonna operate. And then I decide this building, you take everybody out of it and people out of it. It's just an empty building. Okay? But you put me in it. I go around here, I crank up this music in this place. I put the neon lights up. I put a gym down here. I call the rules. I. No negativity, no bs, no drama. Nothing but winners in here, right? This is who we are. This is how we live. Our job is to live this way. Most people can tell you what they do, but they can't tell you who we are. I know who we are. And I remind them who they want to be and who they are when they're here with me. And, dude, like, that thing has created this company that it just runs on its own. It churns. And by the way, I've programmed since day one, they're all leaders here. And so what does that look like? Companies all around the world reach out to us every day. And they say, andy, how do I build a badass sales team like yours? Okay, well, number one, you can get on the training and learn how to sell to yourself. Because nobody's gonna respect you if you're not great at selling. So you can do that. Step one, step two, gotta be a leader. Self leadership. You gotta lead yourself first, okay? Because if you can't lead yourself, no one else is gonna let you lead them. And then secondly, now you lead others. Number three, you make leaders that build more leaders. So we do all three of these things here, and so a lot of people want to come out and they want to see it with their own eyes. Okay? So every day, everybody is on the phones and we're dialing. But also, we have companies flying out here constantly that are like, coming in here. And owners of companies are walking in here and they're like, oh, man. Like, I see exactly what we're doing wrong right now. Like, this isn't what our house looks like. And so they will leave here and they will go back home and build their sales cultures. And, you know, I always say this. If a company's not doing well in sales, who's in charge? That's all I need. Just show me who's in charge. Whoever's in charge is the reason why it's not. It's not winning. People want to win, but people need to be led. And so we have really good leadership around here. I've decided day one that I wanted to own my own company. I didn't want to work in my company forever. I love working in it. But I need to work on it to continue to grow it. And the only way that I can really work on it and work on the machine and not in it is to build everyone in the company to be a leader. So when you come here, number one, the first piece of paper you sign is a piece of paper. It's a male toughtense writer, and it says that I can push the hell out of you. And by the way, people don't, like, come in on indeed, and they're like, oh, what's this job about? Like, you know what we're about. So, like, you know, I'm going to push the hell out of you if you come here. You know, I'm going to positively peer pressure the hell out. Positively peer pressure you to be your best self every second, every day. And so, like, they know what they're signing up for. And so that's why the people that weren't that they come here because they love it, you know, you would love it here. You loved it here. You were like, dude, this is great. Everybody's a winner. Everybody's pushing each other. Everybody's having fun, like. And by the way, this is one of the biggest, hardest things I've ever seen in any company. Most people can only have one Alpha in a company.

[B]

You've got one alpha, 100 of them.

[A]

I have a hundred alphas housed in one one house. Because of respect. We built a rule of respect in this house. No one's better than anybody. All of us here are underdogs. All of us here have each other's back. We're all brothers. We're all sisters. We're all family. And in any ways. And by the way, like, I have our core values on every wall in here. And core value number one, I've got 23 core values. Core value number one is God, like, one thing that we all align with in our whole company. It's not about religion. It's about everybody here. When I. When I ask someone, you know, when you come to work here, you don't have to believe in God, but it's God important to you, and it's important to me that. That I'm around, you know, people who believe in God. I really is. I'm not saying I can't be around people who don't believe, but the biggest problem I see that companies do is that they hire people based off their performance, and they don't hire people based off whom they align with. Okay. I'm sure, Russell, you've had a guy in your office before. That was a really high producer, but he didn't take good care of his wife. He wasn't a very good father, you know, he wasn't. He didn't cheer other people in, in the office on who were winning, you know, and you're like, you know, like, like, I just, I can't, I can't roll with that, you know? And so one of the things, again, to live the life you want to live, you got to be a willing to tell people things you don't want to hear. And I'll get a lot of crap. People like, oh, you got to believe in God who works right there. I know you don't. You do whatever you want. I'm just trying to tell you I'm hiring people who I align with, Who I align with is you align with my values. I can teach you skill, but I can't make you have a good heart. So it says you can feel the love in this office.

[B]

Definitely a special place, man. Where I got there is just like, yeah, you built something really, really special.

[A]

Yeah. So hero making machine. It's the only. That's the best word I can hear people say. Yeah, it's a hero making machine. People call it a cult, but it's, it's just, it's culture. It's just all, all a culture of winners. And by the way, also, I want to say one thing, and I think this, I know you know this, but you can look back and say, okay, that makes sense. Now, people always ask me, how do I know? Especially since we're talking about like, sales. And how do you build a great sales culture? How do you know if it's the right salesperson or not? Well, here's what I've learned, okay? Pain is an insurance policy for a great salesperson. The more pain, the more struggle that a salesperson has been through, okay. The higher their chance of making is. Just don't ever forget that, okay? Underdogs that have been through a lot, those people don't quit when it gets tough. Those are the people that fight with you. Okay? We're at, we're, we're having a big push. You got people trying to check out at 5 o' clock. Those are people that's had an easy life. Those people will stay with you till midnight, two in the morning. Those are those underdogs. And so anyway, so I, if you're like, yeah, you know, I. My mom left when I was a kid. I'm like, tell me more about that. Okay. Hey, my dad beat me. Tell me about that. Hey, my girl, she freaking didn't believe in me. How'd that feel? How did it hurt? Good. Okay, you know what? I like you now because those people, they have something to prove, and those people are dangerous. I do. I don't want to be around people that don't have anything to prove. I'm trying to prove myself to my family, my team, God, everybody. Every day. You know that there's new levels in me, and so I want to be around people that are also trying to do that. So just remember, pain. Pain is an insurance policy to guarantee that people are going to have a high. A higher chance of being successful in sales, the higher the pain.

[B]

Dude, this is so fun. Well, first off, thanks for hanging out again on the podcast. It's super fun that we were able to meet up between your trip because you hadn't back to Dubai in, like, a week or so. So glad we had a chance to. To reconnect. And I think there's some really powerful things I love just thinking through your journey, how fast it was. But I think for most people in my world who are struggling, it's like, coming back. These core things are just like, number one, it's consistency and volume, like, getting your message out there, and then as the audience builds, then make them an offer. And like you said, you put the first offer out there without a sales page or a funnel or anything. Just there's an order button because you're given so much value that people bought. And then what's the next thing? Well, what's the next thing they need? And you like the question of, like, asking the audience, well, next thing, they create the next offer. The next offer. Like. Like, these are the things that I think some people get stuck on, trying to figure out the plan before they ever run. It's like, no, just start running, and the plan will start. Start showing up. And then the last big step there was obviously, like, building out your own internal culture, because that's how you. How you expand your own message, I think, is building a team of people who. Who. Who believe in what you're doing as well. And what you've done has been. I mean, it's. It's. It's second to none. I haven't seen anything else like it when I was out there.

[A]

Well, listen, let me give you two very, very fast things. Number one, everyone that you coach, they change and become a better person. Everyone watching this, at some point, you're going to change in your life and you're going to grow. Don't ever change. Back. Dude, if you want to know how to win forever, don't ever freaking change back. I mean, I would write that down. Never change back, period. Secondly, don't ever let your fans outgrow you. This is a big one. Okay, do. When people believe in you, don't ever let them outgrow you. Russell, there's a reason why, like, I'm always, like, trying to get in better shape. I'm trying to know, like, I mean it, like, I'm 45. I'm trying to stay in great shape. I'm always trying to be a better parent. I'm always trying to be closer to my wife. I, I'm trying my hardest to get closer to God. I'm trying to be a better leader. You know, I want to be proud of me. I want to be proud of my business. I'll look in the mirror and I'm gonna like what I see. You know, I want to help change other people's lives. I, I don't ever, I don't ever want anyone to outgrow me. I know the way people are right now. We're in a social media world where everybody's looking for everything. They're moving really quick, man. So like, like this self development journey, this growth journey can never stop. If you want to know when you're, when your time is up, when your fame is over, if you want to know when your business is going to die is when the people behind you outgrow you. In the beginning, you're going 60 miles an hour and they're going 30. Everybody's like, wow, look how fast they're going. Then all of a sudden they catch up to you and they're going 60. And when they're ready to go 70, if you're still going 60, they're going to pass you or they're going to smash into the back of you. And that's why right now, man, I'm trying to keep every freaking edge that I can to stay elite as hell, to keep my word and to keep my promise to people that our goal is to be greater until the day we die. So I just wanted you to remember that, like, like, if you're going to build something great, there can never be a cruise control. The second you cruise, your business is over, finished. So I just want to finish with that because don't, don't ever let them outgrow you. Don't let your family outgrow, don't let your kids outgrow you. Don't let your team out grow you. But like, just don't. Don't. Don't ever stop growing. Like, keep inspiring people. If you can keep inspiring people and you can keep changing, I promise you, you'll never worry about anything ever. So that's a. It's a secret hack that I feel like it's kept me a little bit alive in a time where, you know, you feel like you're starting to get stuck, and I'm like, oh, okay, okay, babe, come here. Let me show you some more love. Let me show my kids some more love. Let me take. It's like, I'm not trying to make more money. Who I become will determine what I earn. Chase the man, not the money. Become a better human. Watch what happens. It's a game that's not being taught in the world right now. But I'm telling you, if you'll run this human excellence game, you will freaking annihilate everybody because you're so magnetic and inspiring that people will freaking love you. And guess what? If someone falls off, if you're inspiring, there's always someone else jumping back on. Yes, there's 8 billion people. I mean, like, there's not a shortage of people. Okay? There's just a shortage of people that can hang in the game for a long time and stay great for a long time, never change back. So just want to give you that, because if anybody's watching this at the end, they're like, what's a hack? To stay on top. Well, if there is a hack, don't I really outgrow you. Keep inspiring people. Stay psycho. Be a psychopath.

[B]

Awesome, man.

[A]

And a good one.

[B]

Good psychopath, dude, thank you so much. I appreciate. For everyone who's listening, what's the best place for them to go follow you if they're not right now?

[A]

Yeah. I mean, dude, you can either text me 918-210-2254. People text me. They ask me questions. Or you can follow me on Instagram or go to YouTube. I mean, honestly, thousands of videos on YouTube and you can see what we're about.

[B]

Awesome, man. Well, thank you.

[A]

Thank you for changing my life. Seriously, thank you for doing what you do. I appreciate your Russell.

[B]

Awesome. Do you have a funnel? But it's not converting. The problem, 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast.