← The Russell Brunson Show
The Russell Brunson Show
Answering the Call: How to Step Into Your Purpose and Change the World | #Marketing - Ep. 10
01:06:39
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At New Balance, we believe if you run, you're a runner, however you choose to do it. Because when you're not worried about doing things the right way, you're free to discover your way. And that's what running's all about. Run your way@newbalance.com Running Build a routine with Ollie that supports your wellness needs, like getting your daily vitamins and minerals with Ollie's multigummies or keeping your mood upbeat with all the vitamin D and hello happy. Give your gut health some support with probiotics. And wake up feeling refreshed after taking Ollie sleep. Do wellness on your terms. Find Ollie at a Walmart or Target near you or@ollie.com these statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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Do you have a funnel? But it's not converting the problem? 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast that's sellingonline.com podcast this is the Russell Brunson show. 27,375. Who knows what number that is? 27,375. That's the average number of days a human being lives on this planet. There's a quote that I love. It says that most men lead quiet lives of desperation and die with their songs still in them. Think about this a lot, right? Most people, they don't do what we do. They don't show up to Las Vegas, jamming a room with a whole bunch of other crazy people, trying to figure out how in the world to change the world we think about this. The song that's still in them. What is that song, right? For every single one of us, that song is our calling. It's the passion. It's the thing we have. Mark Twain said, the two most important days in your life are the day that you were born and the day that you find out why. Some of you guys probably came to funnel hacking live. Who are my first timers, by the way? Raise my hand. First timers. The rest of them know, but. So some of you guys probably came here thinking you're gonna learn about funnels and how to drive traffic and stuff like that, right? And you will. We're gonna talk about that. But the real reason why you guys are here today and over the next four days is you're gonna be learning how to change the world. Now, this is not just a little thing. You're gonna learn how to change your world. First, it starts with yourselves. And after you change your world, you have a chance to change the world of your family and then your employees and the customers you've been called to serve. And that ripple effect will continue to grow and grow and grow. But it all starts here, over the next four days at still weird to say I'm getting emotional thinking about it. The last Funnel hacking Live. We've been doing this now for a decade, which is crazy. Todd and I were just joking backstage a few minutes ago. We just wanted to build some software. And then you guys showed up, and you kept showing up, and you kept showing up, and you kept showing up, and it's crazy. After the first Funnel hacking live, it was an experiment. We're going to do an event. We'll bring people out. We had 600 people come. That was amazing. And they're like, should we do that again? I don't know. We kept going back and forth and back and forth. So the next time we did it, and then twice as many people came. We had 1200 year number two and year number three was like 1300. And then that time we're like, maybe we should do this, like, more consistently. And next year was 3500, and then 4000, then 5000. I think right now we have over 5000 people in this room right now for the last ever Funnel Hacking Live. So give yourselves a huge round of applause now as you guys are here. I know that what it takes to come here is a lot for everybody, right? You have to leave your family, your work, your obligations, everything. You gotta jump in a plane. You gotta fly to. Some of you guys love Vegas, but to a crazy city with a whole bunch of distractions and things happening. To come into a room, to sit here, to learn about growth, about yourself, how to change yourself, how to change everything. I'm proud of you guys for making that leap. But if you think about it, for most people, the very first time they come into this world, and also the second time and the third time, it's very, very scary. How many guys came here with a little bit of fear in your heart? If you're honest, raise your hand.
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Okay.
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About half of you guys are fear. The rest of you guys are just like, no, I'm ready. The reality is, entrepreneurship is a scary thing. The very first time, and I was putting my slides together, I found this quote from Garrett J. White. He Said, everyone's afraid. The very first time I thought about that, I thought about my very first time. For me, I was scared to death. I never planned to be a guy on stage doing this kind of thing. I was so excited because I was like, I'm an Internet ner. I can sit behind my computer. I can sit on a laptop. I can create things. I can put them out there, and that's how I make my money. I don't have to talk to humans. I was, like, so excited. That was gonna be my future. And I went to my very first event like this. It was a lot smaller, but I went to this event, and it was crazy. I was in there, this room, and I'm watching people on stage. I'm watching things happening, and all of a sudden, I felt something weird. It was this weird pull. Have you guys ever felt that pull before? Alex Charfen calls it the call to contributions. Call to contribution. I was like, wow, maybe I should be doing that. I'm not gonna do that. I'm so awkward. I'm so shy. You guys have seen the pictures. I'm like, that's not my thing. But it kept, like, calling me, and it kept pulling me. When Todd and I first put together clickfunnels, the plan was never this. The plan was like, all right, let's create software. Let's change the world. Let's make this job easier for people. But when you step start, it's like stepping into that calling. New things start showing up, new opportunities. And every single time an opportunity shows up, it's scary. It's scary again and scary again. I was backstage 35 seconds ago, scared to death. I'm like. Like I had an hour ago. I was out here, scared, death. Like, what if nobody shows up? Like, that could definitely happen. I always have this fear that nobody's gonna show up. I'm checking the stats, like, how many people checked in last night and all sorts of stuff. And then you guys are here, and it makes me so happy you guys showed up, which is the best. But everybody's scared the first time. Every next level, every new thing, you're gonna be a little bit scared. I found this quote. It was actually part of the introduction to the 2 comma club documentary we did probably four or five years ago. We showed it at a Funnel Hacking Live. And I wanted to show this clip. It's only about two minutes long, but it's talking about that fear, talking about what you, as entrepreneurs are committing to, what you're stepping up to, why you guys are A little bit crazy and why I love you so much with that says, watch this really quick intro from the documentary.
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Everybody's afraid the first time. Like they just are. Let me tell you what, it's going to be scary. So you better have a reason why you're running. Running from the game you're in and running to the game that you see here. I had a reason to run. There was this thing inside of me that was calling me. Being an entrepreneur is not for everyone. 99% of the planet is not an entrepreneur. They are not, they never will be. They do not have the emotional capacity to do it. They do not have the mental skill sets, commitment to do it. They, they are much better off to align with an entrepreneur who is called to be an insane person and build something big. And that's okay that there's no shame in that at all. But for those who feel that they are part of that 1% crazy, they're just crazy enough to say I want to take on the responsibility of payroll of a million dollars a month. I want to take on responsibility of paying the checks to people who have children. I'm going to be the one responsible at night who never gets to turn it off. I'm the one on Saturday afternoon dealing with the stress of payrolls on Monday while my employees are out playing at the beach with their children, just knowing the checks going to show up. If you're going to go down that path, you better be committed to something. And the commitment cannot be I want to make money because here's the reality. Most entrepreneurs fail. Most business owners fail. They fail to make more money than they would have made working for someone else. It's the only game ever built where somebody would trade in working 40 hours a week for somebody else to make less money working 100 hours a week for themselves. Most entrepreneurs fail. But you don't have to be the one that fails if you choose something different. Which is you've got to have a why not some paint on the sky, little painting on the wall. Why? I'm talking about something inside of you you cannot shut off. You try to, but you can't. You can't shut it off cuz it's right here and it's pulsing and it's beating and it's moving. And if you don't move on it, the only choice you have is die or keep drinking, ignoring this thing inside of you. If you're drawn here to clickfunnels, it's highly likely that you are one of the 1% crazies welcome home.
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Alright, you guys, this is the room you are in and I'm so excited to be here with all of you. You're my people, man. A decade ago when I was kind of putting this whole thing together with Todd, we were talking about it like you were the people we were called to serve. And it's been such an honor for the last decade to do this. I cannot wait to continue over the next decade or two or three, or however long I'm allowed to be here to serve you guys. It's going to be a lot of fun. So this morning I want to talk about, I actually wanted to spend less time doing slides and going through stuff. I wanted to doodle a couple things specifically about you guys and about your calling and about what it looks like, what to prepare for, what's coming up, what's already happened and where you might be inside of this journey. And everyone here is in this room at different spots in the journey. You guys will see this. Especially tonight when we do awards. Some of you guys are brand new. Some of you guys are coming in trying to win a one comma club award. Some of you got two comic club awards. Some of you guys are getting the spot where you're getting 10 million 100. Like it's crazy. The level, different levels inside this room, right? And so everyone's at a different point in the journey, which is why this room is so amazing. Because the people we have a chance to network and get to know, there are people every single level. You get to have a chance to be part of and be part of their journeys. And so I want to start though talking about each of your specific journeys. What does that look like and what to prepare for and what to kind of think through. What are the things that are going to be the most important? The first thing I want to talk about is when you're starting any journey, this is one of the biggest mistakes people make is they start without a direction, right? I think about my life and the things that I've had success with in my life. Typically what happens is I had some kind of desire. I believe God plants desires in our heart. I had a desire for something. I would show up and I'd start going down a path. Right? Again, I believe most of you guys have the same thing. You have a desire that's placed in your heart and that's why you're here. Something's happening, something's calling you to do something, right? And the biggest thing I think with entrepreneurs who are successful and those who Are not initially is figuring out and really being able to identify what their purpose is. What is the thing that they want to do. A lot of you guys know my favorite author is Napoleon Hill. And one thing Napoleon Hill always talks about in every single one of his books, every one of his lectures, everything talks about one of the very core things he talks about. One of the very first laws of success is if you're going to be successful in anything, you have to have not a purpose. He calls it a definite purpose. What is your purpose? Something definite you can see, that you can touch, that's tangible, that you're running towards. A lot of people, their purpose is like, I want to lose weight, that's a purpose. But it's not a definite purpose. Definite purpose is I want to lose X amount of pounds by this date, by this time. Some people, they have a purpose. I want to start a business, that's a purpose. But a definite purpose is more specific. For me, the very first time that I had a definite purpose in my life, my life growing up was amazing. I have great parents, great family, everything was normal. And I remember the very first, I was eighth grade and my dad wanted me to come to wrestling practice. And I didn't want to go to wrestling practice because I was a kid who watched TV and I didn't really. So my dad makes me go to wrestling practice and we start practicing and going with the guys and we're kind of doing the thing. I didn't love it, but I was there. I was doing the motions. And you think about this, like when you start something, a lot of times you're in like this circular motion.
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Okay?
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Have you guys ever felt that before? You're just kind of like, you're there, you're doing the thing, you're showing up every day, but there's no point, there's no purpose, right? And I remember doing that and I was just kind of circular going to practice, doing the motions, doing the motions. And I remember after that first year there was the state tournament and there were two guys from high school who were in the state finals. My dad's like, let's go watch these guys on your team in the state finals. So we go to the state finals, we're sitting there in the audience, and I remember, I think it was like a 106 pounder, little tiny guy. He gets out there and he won two state titles before and he's going for his third state title. He goes out there, he wrestles and he wins the match. And I don't know what happened? I'm a little kid sitting up in the audience watching this whole thing, and like the whole world stopped for me. I saw him get his hand raised. I was like that. That's whatever that he just had. I want that feeling is what I want. And that wasn't a circular thing. It was like, I want to be a state champion. And as soon as I had a purpose, a direction, a thing that I knew I was chasing, then I could go chase it, right? I had no that purpose. As soon as I knew what I was like, hey, I want to be a state champion. That was the thing. I made it a goal. I made it a thing. And like everything else disappeared for me besides that. That was the only thing that I focused on. The only thing that mattered to me is I had to figure that out. I struggled in school, I struggled everywhere else because all I wanted was that one thing. It was my definite purpose in life.
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Okay?
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Like, that's how bad you have to want the thing that you're going after.
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Okay?
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I think about business was the same thing. For me, I got into business and for me, the desire I had initially was like, I want to make some money. So I jumped online, figure out how to make some money. I was going through the motions, going through everything, right? But there was never any purpose of it. I want to make money. And then some of you guys have heard me tell this story before. This guy named John Reese, he goes online, he launches a course called Traffic Secrets. He launches this course, and in an 18 hour window, he sold a thousand copies of a thousand dollar course and he made a million dollars. And I remember seeing that. I saw an email he sent out to everyone saying, I made a million dollars in a day. And I don't know what it was, but I sat there, the whole world shut down. I was like, that. I want to do that. How do you do that? I gotta figure out how to do that. And I went from being a circular motion of just kind of like, I hope that this will work someday, I want to make some money, to like, I want to do that, right? I started running towards that.
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Okay.
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Later in my business, when I started making money, and I don't want to ruin surprise for all you guys. After you start making a lot of money, you're gonna find the weirdest thing that happens. You're gonna find out that it doesn't feel like you thought it was gonna feel. How many of us think that we make a bunch of money. It's gonna feel like the greatest thing in the World. And you're on top of like, this is gonna be the best thing ever. How many of you guys feel like that's what you're chasing right now? Okay, no one wants to raise their hand. I don't wanna ruin surprise, but it's not as fulfilling as you think. For me, I started making money and I was like, why is this not feeling so good? I'm so confused. I can't understand it. And I started looking at other people. I look at people like Tony Robbins, some of my mentors. I looked at what they were doing. I watched how many lives they were changing. I started looking at that, and all of a sudden I was like, that. That's what I want. My focus shifted from how to make money, how to make money to how do I change more people's lives? How do I do that? And when I shifted there, all of a sudden, it was like there was a direction. We started running. And the good news for all you guys who aren't there yet, that feels infinity times better. It is so much better. It's interesting. I remember again, as a wrestler, somebody has been my wrestling background. I was a wrestler. I was a state champ, took second place in the nation, went into college of wrestling. And my favorite feeling of all time was always when I wrestle match and I win and the ref would raise my hand, like, nothing feels better than that. At least nothing in business. I'm not gonna lie. Like, I've been trying to chase that same high in business. I can't get it. Like, the best feeling I ever felt was that until a couple years ago, my boy started wrestling down in the Bowen and Bowen, who right now is on a mission in San Diego, he's, like, dying. He's not here right now. Love the little dude. Yeah, he's serving the Lord. It's pretty cool. But he's out there in San Diego, but in eighth, or was it sixth grade? Sixth grade. He started his wrestling career and he shows up and he doesn't want. He's like, I don't want to wrestle, dad. This is the worst thing ever. And he goes the first day, and he comes back home, he's like, I'm quitting. And this is the worst. I'm like, no, you have, like, this is going to be so fun. This is. I wanted you to wrestle. And good for him. Like, he went back, he stuck it through, kept working harder, kept working harder. But he was not good. In fact, he lost every single match that year. Match after match after match, he lose the match and you Come off, Matt. He was defeated. I was defeated. We go back, we practice all night, work on things, go back and forth and back and forth. And the entire season, like, he just kept losing and losing and losing and losing. It was just heartbreaking. And finally got down to the last match of the entire season. And I'm just praying, like, give this kid, like, some success. Like, he's working so hard. And that last match, he goes out there and he wins, and I watch his hand get raised. And I was like, oh, my gosh, that feels better than anything I'd felt like getting my own hand raised, right? And I have a feeling it's gonna be a very emotional week for me. So apologize in advance for that. Anyway, I love you too. So for you guys, you're gonna go through that same experience. You're gonna launch a business, you make a bunch of money, you get hand raised. Like, that felt good. I got my 2 comma club award. But what will feel infinity times better is when you have a chance to serve somebody else and you change their life. That is the best feeling. I cannot chase out anything else yet. And you guys are gonna feel that as well, which is so cool. Okay, so back to my doodles over here. So step number one in this process is you gotta figure out a purpose. Okay? Now, I'm not gonna go too deep into the hero's journey. A lot of you guys know I'm mildly obsessed with the hero's journey. But for context, for those who don't know it, the hero's journey is the. Is kind of the through line of almost every story, every myth, every movie from the beginning time till now, and every culture, every, everywhere. And they all follow the same hero's journey. And I love looking at hero's journey from a storytelling standpoint, from a personal development standpoint, a lot of different ways. And so I'm gonna take a lot of them. Talk about is gonna be fitting into the hero's journey framework because it's such a powerful thing to show where you are today and where we're going and kind of the goals. So the very first thing here. And this is you, okay? And this is you. And you are in what's called the ordinary world. Okay. If you think about any hero at the very beginning of a movie, they start like you think about Lord of the Rings. I just rewatched Lord of the Rings recently, right? Frodo started in the Shire in the ordinary world. And all of a sudden, he hears this called adventure. He said, leave the Shire and go on this huge adventure, right? You think about any movie, they go through the same thing right here. Always starts in an ordinary world where he's living a normal life and also hears this called adventure to go, leave and do something.
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Okay?
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And so for all of us before you guys ever came into this world, my guess is you lived in an ordinary world, right? I lived an ordinary life. Everything was normal. How many of you guys remember when you were normal? Anyone here remember that right before you helped, Garrett started talking about you pulsing, that beating that thing where you're just like, God, my. Built for something more again. Alex Charfen calls it the call to contribution. You feel this call to contribution, right? It's the hero, right? Starts in the ordinary world and hears this call to adventure, right? You start going on this thing. So we start here in the ordinary world, and the hero goes on the hero's journey.
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Okay?
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And the hero's journey is all moving towards something, right? It's moving towards your purpose. So up here I'll write purpose, and this is the journey you're going towards, right? I want to be a state champ. I want to win a two comic book award. I want to change the world. I want whatever your purpose is, right? The hero leaves the ordinary world to go on this journey, to go achieve that purpose. Now, as I was putting this together and thinking a lot about this, I started thinking about, like, with our purpose. I wish I had better handwriting that says purpose. You good? Okay. When you look at the purpose, there's kind of three tiers of this. If you guys have ever studied Simon Sinek, he has a really cool presentation TED Talk he did on this. He wrote a book about it, about the power of why. He talks about. There's like, three levels. The first level right here is called. It's the what. Like, what is the thing you want? For me, it was, I want to be a state champion wrestler. I want to make a million dollars in a year. I want to whatever your what is, right? That's the first level here. Then you move in and there's a second level, which is the how. Okay, how am I going to do it? Okay, I gotta go to practice every single day. I gotta lift weights. I gotta get my cardio. I get all the different things, right? Here's the how. So we have the what, the how. And then in the middle is this thing called the why. Why do you actually want to do it? Okay, and the goal of the why, like Garrett talked about in that clip, the goal is the why is the thing that pushes you that pulls you, that keeps you going when times are up and times are down. Okay, now, for me, whenever someone talks about this concept of a why, I always struggle with it. How many of you ever struggle with it? Do you know what your why is? And you're like, I think, yeah, because I want to do the thing right. Who has ever struggled trying to identify that I was the same way for a long time? I'm like, I feel a why, but I don't know what it is. How do I identify it? And as I was preparing for this presentation, I was sitting there for, like, way too long with a pad of paper, doodling sketches and things like this, as I do. And then all of a sudden, I had this weird epiphany where I was like, oh, my gosh. I know what the why is. As soon as I clicked in my head, I was like, this is actually really, really simple now to figure out what your why is. And for me, as soon as I figured this out, everything laid on, I was like, I know what my why is. It was the simplest, easiest thing. So I'm going to give you guys a tool to help you figure out what your why is. If you don't know what that is. You guys ready for this? Here's the why. Your why is. Actually, it's just two who's. The why is just two who's. So the first who is you. Who do you want to become? Okay, this is tied to your why. Who do you want to become? Like, why are you here? What are you? Like, you guys came. Some of you guys came from around the world. We have people from almost every country in the planet who flew here to Las Vegas to hang out in a room with a bunch of funnel nerds talking about funnels. Okay, who did you want to become? Why did you come here? There's a reason, right? Hopefully you have some vision in your head of who you want to become. What does your future self look like? Okay, because right now, we're all of our current self. I have a future self I'm chasing. I know who I want to become.
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Okay?
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That's part of my why. Like, without that, like, what's the purpose of any. So I have who I'm trying to become. Do you guys know who you want to become? Okay, some of you guys know. If you don't, this is something think about, who do you actually want to become? Right? That's why we sit around ourselves with mentors, people we look to be like, I want to be like, that person, this person. I Love how this person does this. Okay. In my life, I have a lot of people I look up to for different things. Some people look up for one thing, other people look up to other for other things. Right. I have people, spiritual leaders I look up to. They're like, I want to be like that person. Right. I have business leaders, I want to look like that person. I have different people I look up to different areas of my life.
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Okay.
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All you guys with six pack abs, I look up to all of you. All I want that, too. Like, that's part of who I want to become. Not there yet, but we're gonna get there eventually. So the first thing is, who. Who are you going to become? Okay, that's the first two. What's up, funnel hackers? Today, I want to talk to you about something that's kind of like a funnel for your finances. There's an app called Rocket Money that my wife and I recently downloaded. We went and added our bank accounts, added everything in there, and instantly started showing us all the subscriptions we were paying monthly for. And what's crazy is most these things were we'd completely forgot about. Oftentimes, my wife had signed for something and I also signed up for it, and we're paying twice for the exact same service. It was crazy. So we started using Rocket Money and changed everything for us. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending, and it helps lower your bills so you can grow your savings. Now, here's what Rocket Money did for me. It showed me all of the subscriptions in one spot. Our streaming services, our apps, our membership sites, some of which we literally had not seen in months. A couple in over a year. Now, Rocket Money canceled the ones we didn't want anymore, saving us hundreds of dollars. In fact, actually for my wife and I was over a thousand dollars per month. And they didn't stop there. Rocket Money even monitors my spending and sends alerts if bills increase or if I'm going close to my budgets. Now, with their personalized dashboard, you can see exactly where your money's going. I've even created custom badges with categories for everything from groceries to business expenses. Do you want to save automatically for a new house or paying off some debt? Their goals feature makes it simple and hands free. Rocket Money has over 5 million users, including my wife and I, and have saved over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. So if you want to cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money, then go to RocketMoney.com Russell today that's RocketMoney.com Russell R u s s e l l that's RocketMoney.com Russell what's up, funnel hackers? I want to talk to you guys about a challenge that every business faces, including mine, and that is finding good people to hire. For the last few years, we've been using Indeed to find the right hires in every one of the different departments inside of our company. Okay, now think about this. You've built a successful funnel, your business is scaling, and now you're wearing all of the hats. Does this sound familiar? This is the path that most entrepreneurs go on. So at some point you need a team to help you keep growing. But finding the right person can be very overwhelming. It can be a huge pain. And for me, it's not something I love to do. That is, until we found Indeed. And here's why I love it. When it comes to hiring, Indeed is literally all that you need. Their sponsored job feature is a total game changer. It pushes your job listing right to the top of your ideal candidates page. It's literally like having a billboard right in front of the dream person that you are trying to hire. Now, Indeed not only works, it's also fast and it's flexible. There's no monthly subscriptions, no long term contracts. You only pay for results. In fact, to show you how fast this is, since we started talking a few seconds ago, 23 people have already been hired on Indeed. That's the kind of efficiency every entrepreneur dreams of. So don't wait and build a team that will take your business to the next level. Go to Indeed.com clicks right now and get a $75 sponsored job credit to boost your job's visibility. That's Indeed.com clicks start hiring faster and smarter. When it comes to hiring, Indeed. It's all you need. If you think about this. If you study Hero's Journey, the first journey Hero goes on is called the journey of achievement. Like you're trying to achieve something. But in every hero's journey, there's a second journey. Okay, Michael Haig talks about this. The Hero's second journey that the audience isn't aware of. Like when you're looking at a story, the audience is always aware of the journey of transformation, right? Frodo's got to take the ring to Mordor and throw it into the big lava pit, right? Or Rocky Balboa has got to be Apollo Creed, okay? Or Apollo creed in part two. Or Mr. T or the Russian. Whatever. It's right. Like, the audience is always aware of the journey of achievement. But in every movie that we love, the best movies, the second journey is the one that actually matters. It's called the journey of transformation. Who does the character actually become? If the character becomes somebody more, those are the movies we love. Not because the hero won or didn't win, Right? Apollo Creed beat Rocky Balboa in the very first one. You guys know that I don't want to ruin the movie for you, but if you haven't seen it yet, okay, he loses. He loses the journey of achievement. But who does Rocky become in the journey? So the second journey, hero's second journey is the journey of transformation. I actually could not care less if any of you guys make any money in this journey. I don't want to ruin it for you. Like, yeah, I want you to get 2 comma Club Award journey of achievement. Like, I want you guys to achieve that because it feels good, but I actually don't really care. When all said and done, the only thing I really want you guys to do is figure out who you're going to become. Who are you going to become? That's how you change the world. Starting by yourself, you change yourself. What happens after you change yourself? Then it changes your family. It changes the people around you. Then more people can start coming to you. And then it opens up the second who. Okay, so the first two again, is who do you want to become? And the second who is. Who are you called to serve? Those are the two who's. Who are you called to serve? I think about this, like, in business, I talk about, you know, I talked about a couple times, like, call of contribution. You feel the call to contribution. The first time, I don't know about you guys. The first time I got in this world, I feel like God tricked me. He gives you, like, this desire for money because it's like, Russell's not getting off the couch unless there's something cool. So I'm like, oh, I want some money. So I get in there, right? I mean, guys, if we're completely honest, you got this business initially because I want to make a bunch of money. How many of you guys raise your hand? Come on, you can admit it. We're in a safe space, okay? That's how. Yes. It trick us sometimes because we're all lazy humans and we get off our butts and say, okay. And then we started out on this journey and very quickly, like I talked about earlier, we. We figure out that who we're actually like as we start serving people, that's where, like, the fun comes. That's where it's exciting. That's where it becomes, like, at least for me, like, I'm obsessive compulsive a lot of things, but I become obsessed with it, right? It's figuring out who it is that you are called to serve. And think about this in any journey, if you follow the hero's journey to the end, at the end of it, the hero, after he, like, finishes his journey. The last step in the hero journeys, it's the step is called the hero returns with the elixir. He found the secret and he comes back to the ordinary world and he gives it to people. That's how every single hero journey ends if you start looking at it, right? So returns with elixir. So what's interesting is that you guys are going on this journey for yourself and you are changing the world and you're trying to figure out these different things. By the time you get to the end, you found the elixir, you found the secret, okay? You found the way to change someone's life and you come back to your dream customer, and that's where your business journey starts right now. You're going to change that person's life. You're taking them on a journey to help them the same way that you figured out how to be helped.
- [27:41]
C
Okay.
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B
I always think about this like, I think about the last. In fact, I'm gonna do a presentation in the next day or two. I think it's on Saturday morning. Don't sleep in Saturday morning. At our third Funnel Hacking Live ever, I did a presentation called One Funnel Away. This is before we launched the One Funnel Away Challenge. And I told the decade leading up to clickfunnels all the things we had done, the ups and the downs, the crashes, the rebounds, how funnels have kind of moved us along. I'm gonna do a presentation on Saturday called One Funnel Away Part 2. Going through from my clickfunnels, launching to hear, like, the ups and the downs of our journey. Just kind of sharing that so you guys can see what's gone on. But I think about this a lot. Like, why in the world do we go on these journeys and we just get beat up all the time, Right? You go through this and you learn a lot along the way, which gives you skills to help other people at the same time. It's brutal sometimes. How many times your journey's hard. It's like, why are you giving me these things? These are way too heavy for a person to carry, right? But you go through it, right? So you get the blessings from all the good stuff you're learning, but also you get, like, the lessons from all the pain, the suffering, the work, the things that aren't working, right? The trials, the tribulations over and over and over and over again to keep happening, keeping piled on, right? And the reason why you go through that so you become stronger so you can figure out how to overcome those things. Because when you're done and you're ready to start a business, the person you are serving is literally you five years ago. It's the person who has not gone through that stuff. The person who's about to go on this journey, and they gotta go through all the pain and the suffering, all that kind of stuff to go through, right? And they're looking for you to come and actually help them, okay? It's the thing that makes you worthy of the calling. If you hadn't gone through that, you're not worthy to actually serve the people, Right? That's why it's so important to actually go through these things.
- [29:15]
C
Okay?
- [29:15]
B
It's hard when you're in the middle of it, right? When you're in the depths of, like, the pain and the pressure and the stress and the anxiety, it can be hard.
- [29:22]
C
Okay, A lot of you guys.
- [29:23]
B
How many of you guys heard my podcast episode I launched a couple weeks ago talking about why last year.
- [29:26]
C
Okay, thank you.
- [29:29]
B
Yeah. I talked about our last year was hard.
- [29:32]
C
Okay?
- [29:33]
B
It was brutal. Last two or three years on my side's been hard. Right?
- [29:35]
C
Okay.
- [29:36]
B
And this year, we're coming out on fire. Like, I don't know, like, there's some insane momentum happening in ClickFunnels world right now. I don't know if you guys are feeling it, but I'm feeling it. It's the changing of the ties. It's the pressure, and it's like, it's because of the things we've gone through the last two or three years that gave us worthy and ready for the calling that we have right now. And it's fun and it's exciting. It's like, as a competitor, I'm ready. This is back time to have some fun again. But those are the things we go through. So you think about this. We come back here, we're on our hero's journey, we're trying to figure out our why. We figure out our why are two things. Number one is who do we want to become? And number two, who are the people that we're called to serve? The overlaying of that, that is your why. That's the thing that wakes you up in the morning, right? You wake up in the morning, you're tired, you're like, do I want to go on this journey? Do I want to do this again? It's like, okay, well, who do I want to become? I see my future self and my vision. I'm like, I'm doing it for that guy. I need to become that person someday. What's it gonna take to be like that person?
- [30:23]
C
Okay.
- [30:24]
B
And number two, you feel like all the contributions, like, man, I'm doing this because I've been called to serve that group of people over there. I gotta go through this so I can figure out how to serve those people so I can change their lives the way my life was changed. When you figure that out, those two things that encompasses your why. Those are the only two things I found that will get me up in the morning. The days I don't wanna get out of bed. The things it's like when you're so tired and you're so worn out, and you're like, how am I supposed to do this again? Right? It's thinking about who I'm trying to become and who I've been called to serve. Or think about those two things. Like, the burden gets light, it gets fun, it gets exciting, right? So for me, that helpful. You guys understand what your. Why is that good? Very cool. If not, I can go and. Just kidding. Your wire to whose? All right, I'm gonna keep on going. Next thing we'll talk about. Okay, so this is the next thing to think about. Whenever we start on a journey and we hear the call to adventure, the next thing that always happens if you follow the hero's journey, is what's called the refusal to call.
- [31:29]
C
Okay?
- [31:31]
B
And it's interesting because almost every entrepreneur I've ever talked to, when they're honest, they'll talk about this. In fact, most people who want to be entrepreneurs and don't, this refusal to call is the thing that suffocates them and keeps them from going out, right? And actually doing it. So as soon as the hero hears the call to adventure, immediately comes the refusal of the call. I can't do that. No, I'm not worthy. I talk way too fast. People make fun of me. I'm awkward on stage. What if I trip coming through the smoke? By the way, that's a real thing. Someone's Gonna trip. I was so grateful it wasn't me first. I'm hoping, hey, I'm not. I'm not open for anybody, but we'll see. Yeah. That smoke is so much thicker than I thought it was going to be. And, like, I was walking out the very first time during the rehearsals, and I'm walking, and all of a sudden I was like, this smoke's thick. I need to get, like, a breath of air. So I walk in, I get breath of air, but it was all the smoke went in my lungs, and I start coughing, and I'm like, oh. And I stumbled out. I was like, okay, note to self. Take the breath of air before you get to the smoke. Otherwise you're going to pass out on stage. And this is gonna be a really memorable Funnel Hacking Live tent for everybody. Funnel Hacking Live, where Russell died on stage. What are we talking about? Okay. Oh, yeah. The refusal to call. So the hero. Here's the call to adventure. You guys have all heard it.
- [32:39]
C
Okay?
- [32:39]
B
So many people who are not in this room today heard the call to adventure. They saw the ads, they saw the things they hear us talking about. They saw the Facebook lives, the podcasts, everything. It's so funny to me that a handful of you guys, probably four or five hundred, bought tickets, like, yesterday, and you're like, I didn't know photo hacking live was happening. I'm like, what? I have spent literally millions of dollars to put the announcement of this event happening everywhere for, like, the last 10 months. And some of you guys didn't know until yesterday this was actually so. But people, they hear it, right? You guys weren't the only ones who heard it, but for some reason, the refusal of the call kept them from coming. Okay, just because you're in the room doesn't mean you're free now. Because refusal of the call does not just happen once throughout this weekend. You're gonna hear that call over and over and over again. You're hear different speakers. Hear me, hear me. You hear Andy Elliot's come out here in a few minutes and, like, fire you guys up. Some of you guys are not gonna be ready for that yet. Some of you guys might even get offended by him. My guess is, like, when those things happen, instead of getting offended, I stop for a second, like, why am I feeling this way? Maybe he's talking to me. I don't know. We'll find out. Maybe he'll be offensive. I'm hoping not, cross my fingers. But every speaker's gonna be out here, and every speaker I brought Here for a very specific reason. Everyone's got different angles, different ways they do things, all right? We got people from every, like, as diverse of a presenter group as possible. Because someone is gonna speak to your heart. I don't know who it's gonna be, okay? It might not be me, might be somebody else, but somebody's gonna speak to your heart, and you're gonna hear the call to adventure. You're gonna hear it, and as soon as you hear it, the first thing that's gonna come, and I'm warning you now so you'll be prepared for it, is the refusal of the call. You're gonna hear it, and you're gonna stop like, okay, well. Well, who should Like, I hope somebody does that, right? If you guys were Dan Kennedy day yesterday was fascinating. He talked about being in the market. He says when you walk into any room, he said in a market, he's like, people are in there. He's like, there's a third of the people that are like, they're cool with the status quo. This is fine, right? There's another third that's kind of like, okay, but there's a third of the people in the room who are like, something's not right here. Something's like. And they're sitting there and they're waiting, and they're waiting. And Dan said they're waiting for the radical to arrive. And when that person walks in the room and says, something's wrong right here. We gotta change things, those people will follow him. Now, I asked them a question. I said, why don't those third people, why don't they step up? Why don't they step in the call, and why don't they become the radical?
- [34:48]
C
Okay?
- [34:49]
B
They heard the call. They know something's wrong, but they just wait. Like, who's gonna be the person? Hopefully it'd be them or them or somebody. It's not gonna be me, right?
- [34:58]
C
Okay?
- [34:58]
B
It's a refusal to call. We don't want you guys refusing the call when you hear it. You got to think that and then realize, like, that's not from you, okay? That calling is not something you made up in your head.
- [35:07]
C
Okay?
- [35:08]
B
I have a strong belief. Maybe I'm wrong. But even if I am wrong, this belief serves me in a really deep way, okay? I have a strong belief that those desires are planted in your heart from God. He puts those things into your heart, right? They're not from you. You didn't create yourself. It's not your ideas. All of a sudden, you start feeling like, I'M gonna go start studying marketing and funnels. Like, why? 20 years ago, of all the things, I barely graduated college. I struggled in school. I got a scene in my marketing class, and all of a sudden, God's like, hey, this funnel thing, you should get excited about pages and the sequence of things, like, what? But I couldn't sleep at night. I'm like, this is amazing. This is the coolest thing in the world, right? I got obsessed with it. I don't understand where it came from, but it came okay. I showed up, and I kept following it. Kept following, kept following it. I was telling Mike Vanbrugh on my team, he was a wrestler at Rutgers, and he's been on my team for the last couple months. And we were talking backstage ahead of this. He's like, this is crazy. I was like, you know what's crazy? I was like, the very first time I wanted to do an event like this, and Brent was there, maybe a couple people here. Yeah. Do you remember the Holiday Inn? We threw an event. I bought radio ads. I'm like, we're doing an event. We're gonna change the world. This is Russell with a shaved head and his suit and tie. Because I thought business people were suit and ties, right? And we do this event. We run radio ads. We direct mail pieces. We ran the Holiday Inn, downtown Boise. We're like, we're gonna change the world. And the very first thing, we had this little tiny room, and I'm waiting. 100 people. They RSVP they were gonna come. So this is gonna be amazing. 100 seats set out. The event happened, and two people showed up, and one person sat in the front row. One person sat in the back row. And I was like, whew. All right, guys, let's talk about funnels. And they're just, like, looking at me like, What? This is 20 years ago, right? It's funny. I had somebody a little while ago who are like, well, Russell, of course, like, your business is big. You picked funnels. Like, everyone wants a funnel. I was like, okay, really quick. Nobody wanted a funnel. Twenty years ago, I was in a room with two people, and I tried to sell something neither of them bought, right? The reason why any of you guys care about this is because 20 years ago, I did. I was obsessed about it, and I talked about it, and next day, I talked about it again and again. Thank you.
- [37:05]
C
Okay.
- [37:05]
B
And I kept doing it, kept doing it, kept doing, until eventually people were like, that thing he's talking about sounds kind of cool. And the more people came and the more people came. A decade later, I meet Todd. Todd builds the greatest software in the world to make this concept actually simple. Okay? We do our first thoughts, guys. 600 people show up, then 1200, then 13, then 35, then 4000, then 45, then 5. It's crazy. And for you, it's gonna be the exact same way. You're gonna start talking, and nobody's gonna care about what you're talking about. They're like funnels. What? Like, no, this thing's cool. They're like, no, it's not cool.
- [37:32]
C
Okay?
- [37:33]
B
God's testing you to see if you are willing to continue to show up over and over and over again. Do you care more about the mission, the thing, then you do? Like, the notoriety, the people? Like, right now. This is amazing. You guys are here talking about funnels with me for four days. You guys are nerds. And I love it, and I'm grateful for it, but I didn't do it for that. I did it for the love of the game, for this thing that I've been obsessed with, that desire. God planted my heart. Like, I'm obsessed with that. And I wanted to talk about it, and you guys just started showing up, which I'm grateful for. It's gotta be the same thing for you. You gotta do it because of that. If you were doing it because you want the money, you want the other things, those things won't show up, okay? When you're obsessed with your thing with the calling that you hear, that's when everything changes, right? So you have to understand. So again, the calling's gonna happen. After the calling happens, you are gonna hear the refusal of the call, okay? And this is gonna be hard. And this will stop. Most people. If you've read the War of Art, one of my favorite books of all time, Stephen Pressfield, I tried to get him to come speak here. I literally offered him everything on planet Earth. I was like, I will buy your house. I will move you here. He's like, I don't speak at events. I'm like, you understand it's not an event. This is a rock concert. But there's people. It's kind of a weird thing anyway. If you haven't read War of Art, one of the greatest books of all time, and then book number two is called Turning Pro, which is like the sequel that no one's ever heard of. That's also amazing. What he talks about in the War of Art is he calls it resistance. Every time we want to do something, resistance is gonna hit us. And it hits us over and over again. It's not a one time thing. It happens over and over and over and over again. I remember after I read the book, he talked about resistance. One of my favorite quotes in there, he said, he said that the difference between. He said the thing that really good writers understand that want to be writers don't. He said that the writing's not hard. It's the sitting down to write that's hard. I was like, ooh. I started thinking like, you can sit down any market, you can use it in anything, right? The hard part is not working out in the gym. It's going to the gym. And resistance is the thing that keeps you from going to the gym. The hard part is not building a funnel. Clickfunnels made it insanely simple. The hard thing is sitting down to actually do it, right? That's resistance. It hits us over and over and over again. So I read the book, I was like, is this actually affecting me in my life? I was like, I got a lot of stuff done in my life. Like, I'm pretty, you know, I'm a doer, I get stuff done. And so I thought, I'm gonna do like a time study to see like what this actually looks like. So I got a pen of paper, go to bed, night. Next morning alarm, 4:50am alarm goes off, wake up, I hit the snooze button, laid back down. All of a sudden I was like, whoa, it's 4:50 in the morning and resistance already hit me. Pad of paper, 4:50am Resistance. I don't wanna get out of bed. Okay, then nine minutes later, soon as gets done snoozing, beep, beep, beep. Come again. Turn it off. Get out of bed. Okay. And then every single thing, I start looking at, like, for everything from like getting out of bed, getting my clothes on, going to go read some scriptures, go. Like every single piece, like resistance hit me and hit me. I'm like, this is insane. It hits over and over and over and over and over again. How many guys feel this all the time? And you guys have done a time test like that yet? If not, I want to recommend trying it. It's the weirdest thing. You realize like within 15, 20 minutes you're like, wow, this is hitting me so often. And we have to get really, really good at ignoring that, right? The refusal of the call. I'm not gonna spend too much time throughout this week. I have a couple other speakers. We're gonna talk more about the antidote to resistance. But if you read his second book called Turning Pro. The secret, like what it is, is turning. Turning pro is stop being an amateur and stepping into your calling, okay? Most people are dabbling and they're dabbling. When you're dabbling, it's so easy for resistance to beat you.
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C
Okay?
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B
What Pressfield says is the way you beat that is you quit being an amateur and you step up and become a pro. What does a pro do different? Right? How do they show up different? Okay, if you're a professional funnel hacker, professional marketer, professional speaker, whatever it is, right? Not just an amateur who's dabbling. It shifts everything. You have to learn to become pro and step into it.
- [41:09]
C
Okay?
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B
So refusal to call. We have to learn how to turn this off, okay? Every hero, everyone, throughout time, the refusal to call stops them.
- [41:16]
C
Okay?
- [41:17]
B
We have to decide, yes, I am doing this, not thinking, maybe I'll do this, maybe I won't. We have to commit. I'm gonna do this. And we are going to move forward towards this calling, okay? We have to decide, okay? Now, after we make that decision, we decide to go on this journey. If you follow the hero's journey, the next step, I think it always happens. Next, the guide shows up. Now, notice the guide doesn't show up initially. You have to do the steps first. This is how faith works, by the way. You guys know this. It's kind of weird. Faith is like, you're in a cloudy night and you're like, I gotta get way over there, but I cannot see the path anywhere. You're, like, scared. Fear starts overcoming you. I don't know, okay what faith is. You're like, there's a bunch of fog, bunch of smoke. I see where I'm trying to get to, but I have no idea the path. Faith is taking that first step into the path, and when you do, the coolest thing happens. I can tell you. I just sit in the fog, right? Imagine this whole stage of fucking. As soon as I step forward, the fog moves a little bit. I'm like, oh, I see my step. There it is. That's faith. I don't know how to get there. I know I need to get there. I know how to get there. You take next step.
- [42:13]
C
Okay?
- [42:14]
B
So the guide does not show up until you are willing to take that call to adventure. Go on the journey, try to refuse the call and start the journey. After you start the journey, the first thing that appears is the guide. Now think about every movie you ever watched in all time. What happens? Frodo decides to go boom. Gandalf Shows up, right? Rocky decides he's gonna do the thing. Boom, Mickey steps up, right? Every movie, every hero, that's when the guide shows up, when you're willing to move forward on the path, okay? So the guide shows up. When this guide shows up, what the guide brings with them is a map, okay? The guide's gonna bring you a map that's gonna show you guys. Here are the step by step process on how to do things. Here's the plan on how we actually achieve the thing, how we're gonna achieve the purpose. Now, one of the big mistakes people have is they think that as soon as the guide shows up, as soon as the guy shows up and gives me the plan, then it's all sunshine and roses, I can go on the path. Now we're gonna achieve the thing. It's gonna be easy, right? But think about this. Any good movie, if the hero, like let's say go back to Lord of the Rings, right? They gift road to the ring, you gotta go to Mordor, throw it into the big lava pit, it's gonna be awesome. Here's the map. And then they just like wander up there and like, ooh, throw it in. How good's that movie? That movie sucks, right? It's not good at all. Frodo didn't become anything. He just said the journey of transformation. If you want to become something, what's going to happen is conflict. Conflict is key. It's the thing that makes movies and stories exciting. It's also the thing, by the way, that makes your life exciting. So as soon as the guy shows up, he gives you the map, and the guy disappears. You have this map, and now it's up to you. And you start walking. You've got a plan. What did Mike Tyson say about a plan? Everyone's got a plan until they get what, punched in the mouth? Right? Okay, if you're not fully aware yet what's going to happen over at Funnel Hacking Live, we're going to give you guys the map, the plan, everything, and you're gonna leave here, you'll be on fire. And then you're gonna like Monday morning, you're gonna step resistance, start hitting you, and all of a sudden everything's gonna start coming. You're gonna get hit and you're get hit and you're gonna get hit.
- [44:00]
C
Okay?
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B
And that's when it's hard. You keep showing up. Okay, what's the quote from Rocky Part 5? It's about. I wish I can remember. Right now he's talking to his son. He's like the secret of life is like, yeah, nine times you knock down, times you get back up, right? It's getting like, that's the game. That's what gets you to become the person you're trying to become. If you're able just to wander to the achievement and win it, you didn't become anything different. It's not gonna be fulfilling, it's not gonna be exciting. It means you just set a high enough goal. When you pick the goal, when you pick that call to adventure and you start going, that is the key. Even though the guide gives you the plan, you gotta be ready for that journey. And it's gonna be up, it's gonna be down, it's gonna be tested over and over and over again. The testing's important because testing is to say, are you actually, like, do you actually want this? How badly do you want this? Okay, the universe. God, he's like, I'm gonna see. Does he actually want this? We're gonna find out. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once. Every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are. And that is LinkedIn. LinkedIn ads let you target who you want. CEOs, C suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning to a steady stream of qualified leads, all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this. Start converting your B2B audience into high quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to LinkedIn.com clicks to claim your credit. That's LinkedIn.com clicks. Terms and conditions apply. LinkedIn, the place to be to be funnel hackers. I want to talk about something that could literally save your business. If you're like me, you're constantly logging into and out of funnels you're handling customer data, you're managing transactions and doing a ton of other business things online. But did you know that without a vpn, all that data can be exposed? That's a hacker's dream, not a funnel hacker. The bad kind of hackers. That's why NORDVPN is a must have. It encrypts all of your data so that no one can steal your passwords, spy on your transactions, or track down your browsing history. And listen, I know what you're thinking, but Russell, VPN slow down my connection. The answer is no, not with NordVPN. It's the fastest VPN in the world, which means no lag, no buffering, just smooth, secure browsing. And here's the best part. NORDVPN isn't just about security. It's. It's also about freedom. Have you ever tried to watch a show or visit a website only to get hit with the not available in your country message? That's happened to me multiple times when I'm overseas. Trying to watch a UFC fight drives me crazy. But with 7,100 plus servers in 118 countries, you can switch your location with one click and get access to the content or the UFC fights that you want from anywhere in the world. Guys, don't wait until it's too late. To get the best discounts off your NORDVPN plan, go to nordvpn.com secrets. Our link gives you four extra months for free on the two year plan. And there's no risk with Nord's 30 day money back guarantee. Click the link in the podcast description and lock down your security now. People ask me all the time, russell, how you been so successful in life? And I thought about this. I'm like, I don't know, like, what's the reason? And one day this, like, popped in my head. I just had this like, visual picture, right? And I was thinking about this, like, with an idea. How many of you guys have ever seen somebody launch something or an idea and you're like, oh, I had that idea. I thought about Uber. That was my idea, right? Uber eats. I had that idea too. Like, oh, dang it, someone else got it. Like, I'm a big believer. I think God's out there. Maybe he's not. But this is my vision, what it looks like in my head, he's out there and he's got ideas. He's like, these are things I need to happen. I'm gonna see. Like, I'm gonna give Russell see what he does. With it, I'm gonna give you. I'm gonna give this two or three different people. We're gonna see who's willing to actually execute on this right now. What's interesting is that he doesn't give you the biggest ideas up front, right? It was like, russell, here's clickfunnels. I would have been like, whoa. I'm just crashed underneath it, right? Instead, he's like, let me give him a little idea. Let's just see if he's gonna be a good steward of this. So he's like, hey, go make a potato gun dvd. Let's see what happens. I'm like, that sounds like a good idea. And I go out there and I just do the thing, launch it. And he's like, wow. Russell's a good steward of ideas. He like, that was a dumb idea. And he, like, he did it. Let me give him a little bit better. Here's another one, like Zip Brander. And I'm like, zip Brander. I go and I hire the guys to do all that stuff. I like more Excel stuff to make money. And I go, launch it. Zip Brander. And I make like 500 bucks. He's like, well, Russell, like, he's a good steward. Let me give you a little better idea. Boom. Let me give you a little better idea. And eventually, 10 years later, he's like, click funnels, right? I think what's happening for a lot of you guys is you are waiting and you are waiting and you're waiting for your click funnels to show up, right? It's like, no, no, it's not gonna show up because you are not ready. You're not worthy. The journey is what makes you worthy of it. It's the journey that makes you ready for it. Even if I had this idea of a click funnels a decade prior, it would have crushed me because I wouldn't been able to handle it, right? So that's the big secret. When you get the ideas, you get the inspiration. You hit the call of the adventure. You just do it. You gotta stop stopping and just do it. Just go forward and just see what happens. Half the time, it's not gonna work anyway. But guess what the best thing about this is when you're launching and nobody's following you and nobody buys anything, nobody knows except for you. And it's the best thing in the world. You know what's embarrassing? What's embarrassing is wearing a singlet on a mat with a whole bunch of people and getting beat up in front of all your friends. And your family members and all your schoolmates. That's embarrassing. What's not embarrassing? Launching a funnel and nobody sees it and nobody buys. It's like, all right, let's just do it again. Nobody even saw it. Who cares?
- [49:25]
C
Okay.
- [49:25]
B
I promise you guys, you can do this. There's so much fear that if I launch it, then it's not gonna work. What do I do?
- [49:30]
C
Okay.
- [49:31]
B
Or it shouldn't be that way, because in the beginning, nobody actually sees it.
- [49:34]
C
Okay.
- [49:36]
B
Anyway, it's kind of fun. All right. Where am I going? Sorry, I'm like, on Russell Tangentville. I'm having a great time. Hopefully you guys are as well. Are we still doing good? Okay. All right. Where did I leave off on. The guide gave us a map. All right. Okay. Oh, yeah, I forgot this part. Okay. Now we go on this journey, we get the map. I skipped one step, so I'm going to step back. Hopefully this is okay. There's true driving forces that will dictate so many things in your life. We talked about a little bit. There's faith and there's fear.
- [50:08]
C
Okay.
- [50:09]
B
What's interesting is that most of us, by default, pick faith or fear. That's our default reaction to things. Something happens and, like, are we someone who follows in faith or fear? Okay, if you've read Napoleon Hill, which I hope my people at this point, as much as I've been preaching from the book of Napoleon Hill for you guys, you have been. But in Outwitting the Devil, he calls people who follow fear where fear's their default. He calls them drifters. Okay, that says drifters. Anyway. He calls them drifters. People are drifting, right? And he said that in the book. He says 97% of the world are drifters. They're just drifting. They're not doing anything. They choose fear. Fear shuts them down. And so every time something great comes from them, right? They get the idea like, oh, that's great. Best for somebody else. I'm the third of them. Hopefully someone will step up and fix that problem. I hope somebody, like, will take this on, because that sounds really scared. They default to fear, and they just drift. And they drift and they drift. Drifting, Very circular, right? Versus the other one is just faith.
- [51:03]
C
Okay?
- [51:04]
B
The second one is faith. A couple years ago from Live, I titled this. I said that we had the drifters and the people who move forward in faith. I call them the driven.
- [51:12]
C
Okay?
- [51:13]
B
These are two. Two identities are very different. People who are drifters, people who are driven. The driven are the ones who move forward in faith. I don't see. I see the result again, the smoke. I'm stepping the smoke with faith. I'm just going. I'm figuring out along the way. I'm trying to figure things out. Like, I don't have the answer. That's okay. I got a map, I got a guide. I'm just keep going through this and kind of figure things out as you do that, keep doing that over and over again. That's where the blessings show. That's where people start showing up. Right? So learning how to become driven or you're moving forward in faith even though you don't know all the answers, it's not the key to know all the answers. The key is to know the direction, to trust the guide, and then to go, okay, that actually brings me to my next step. I believe in here. The next thing I was to talk about as I was thinking about this and thinking about faith. There's three types of faith you have to have to be successful. And faith is always a weird thing for me. I hear about faith at church a lot of times, but then other spots I don't hear about it much. And I was like, is faith always religious thing? Is it not? I don't know how it all works. And as I'm walking through this mapping, I realized that there's three places I need to apply faith for this to actually work. The first thing I have to do that's if I have faith in the purpose.
- [52:21]
C
Okay?
- [52:22]
B
Because if you don't believe there's a reason why you have this put into your heart. It's really easy just to back out. Does that make sense? You have to have faith in that. So for me, that's why it serves me so much to believe that these callings are coming from God. These things put in my heart because I believe. I don't know where this idea came from, but I believe it came from God. Therefore I'm going to do it because I have faith that, that he or whatever sees something I don't see and is telling me to do something. So I'm just gonna go, right? So number one, he's got faith, not purpose. Okay? And some of you guys are like, I don't believe in God. I don't believe. That's fine. I don't really care. The reality though is if you don't believe that this came from something outside of yourself, it's so easy to back out when it gets hard. It's like, well, that was a dumb. My day, anyway, I'm out versus like, wow, this is really hard, but I feel called to do that. Doesn't make any sense to me. But I have faith in the calling. Therefore I will pursue it even when it makes no sense, even when it's hard, even when it's like, frustrating.
- [53:09]
C
Okay.
- [53:10]
B
That's why I say, like, even if it's not true, it does not serve me to not believe that. To believe that it gives me so much power, so much strength.
- [53:16]
C
Okay?
- [53:16]
B
So number one is believing that the purpose comes from something outside of yourself. Number two, you have to believe the guide. When you pick a guide, you have to believe that guide. One of my most frustrating conversations with coaching students who come into our world and they will come in their show up to voice and we'll be having a conversation. And then I paying me insane amounts of money to tell them to do something. I'm like, you should do this. And they're like, yeah, but I was listening to a podcast with so and so. And they told me that blah, blah, blah, blah, blah, whatever, insert thing. I was like, do you know how much money you paid me? I'm sure that person's great too. And this is the reality. There are multiple paths to have success.
- [53:52]
C
Okay?
- [53:53]
B
But if you take two maps and you're trying to get success, you're not gonna have it. You gotta pick one map. Perfect. Put on blinders and focus on just the one thing. Two maps does not help you get to the finish line. I promise you. There can be like all sorts of weird spots. Okay? I remember I was. This is probably a year ago, I was at the airport. And this weird phenomenon has happened since Clickfunnels where I used to go to the airport and it was just like, cool. And I go to the airport or to the gas station almost anywhere. I almost always get spotted by somebody. And the kids are always like, oh, dad got spotted again. Where it's like, Russell, it's always the weirdest thing. So it's weird now. Cause I have to go to the gas station. It's like, I gotta like put on a shirt and like my hair. It's. Cause you never know. So anyway, I'm at this airport and I see this guy running at me from across the thing. I was like, oh, no. Okay. Introverted, awkward. Russell's just like, this is gonna be one of those things he runs over. He's a young kid, so excited. He's like, russell, I follow you online. Da, da, da. And we start talking and he's like, what advice would you have for like a. I think it was 20, 21 year old kid who's out there trying to be successful. I was like, what do you want to do? He's like, oh, I'm studying all your stuff. I love it. I also love real estate. I'm studying other real estate stuff. I was like, okay, here's the number one piece of advice I can give to you. Pick one mentor, not two. He's like, but I love your stuff. I'm like, then pick mine. And he's like, but I love real estate. I'm like, what do you like better? He's like, I really love real estate. I was like, cool. This is what you need to do. Unsubscribe from all my lists and just focus on that one map. Blinders. Just do that. Okay, I'm sure, like, I can help him. He can. Like, but just focus on one. That's the key. And so I don't care who you pick. If it's not me, it doesn't matter. Just pick a guide and then focus on the guide. Don't tell. Can you imagine if Luke Skywalker is with Yoda and they're training to become a Jedi Knight? And Skywalker's like, yeah, like Yoda, that's cool, the levitation. But like, I saw this thing on YouTube. I want to try it real quick. And he's like, dude, I'm Yoda. I invented this whole thing. Like, let me teach this. Like, that's what it feels like sometimes. Okay, so pick one mentor, put on blinders, just focus. And by the way, for your students, you teach them the exact same thing. Help them focus on just you or someone else. If it's not you, if it's not you, it's totally cool. I don't really care. I want to help people get to their finish line. If it's not with me, find somebody, put on blinders and go. Okay, but don't try to take two maps. It does not work. Number one, faith in the purpose. Number two, faith in the guys. Number three, and this is going to be the hardest for a lot of you guys is faith in you. How many of you struggle with that? If we're honest, struggle with their own faith? Like, can I actually do this? Okay, now this is good news. For a long time, I thought that you had to have faith in yourself. And then there's this lady who wrote a book. I think her and Napoleon Hill are probably my two favorite authors. Her name's Elsie Lincoln Benedict. Anyone here heard of Elsie Lincoln Benedict? The fact you guys know her is the coolest Thing in the world. She's amazing. She wrote a book called how to Get Anything youg Want in Life. And in the book, she talks about faith a little bit. And she said the coolest thing about faith, faith in yourself, is you can get started without faith in yourself. Right? Eileen told me this. Eileen's, like, pointed this out to me in the book, and she says all you have to do is go apply what the map is. And when it starts having success, you're like, wow, this actually is working. And then you can earn, like, you start gaining faith in yourself as you start doing it. So if you're not, like, in the spot now, like, I don't have faith in myself. I don't know if I can do this. That's okay.
- [56:56]
C
Okay.
- [56:57]
B
But you're gonna start earning that faith by going and doing it, following the process and doing something like, wow. Actually worked. Potato gun. Somebody bought a potato gun. Dvd. Zip Brander. Whoa. After two or three times, all of a sudden you're like, wow, I can actually do this.
- [57:09]
C
Okay.
- [57:11]
B
I don't talk about this a lot, but when I was growing up in school, I thought I was really dumb. In fact, it was an identity. I am dumb. I'm a dumb wrestler. I struggled in school, Graduated high school with a 2.3 cumulative GPA. Let's go. I don't. I was always dumb. I just assumed I was dumb. And it wasn't until I launched my business, I started having some success, started making some money. And we're going to an event like this. About 500 people in the room, and there are two or three people like, Russell, I saw your stuff online. It's awesome. I'm like, you saw my stuff? I was like, huh? And then next time, went to event, somebody else showed me something, and eventually I was like, oh, my gosh. They like my ideas. This is insane. Like, I could actually do this.
- [57:47]
C
Okay.
- [57:48]
B
I remember having this, like, aha. It's like, I'm not actually dumb. I thought I was dumb this whole, whole time. It turns out I'm not. It was the coolest thing in the world when I found that out. And now I actually think I'm smart. But it took me a little while to get to that. But before that, I was like, okay, I'm not done. I'm dumb. I'm not dumb. I'm actually smart.
- [58:03]
C
Okay.
- [58:03]
B
So if you don't trust yourself yet or you're nervous, that's okay. The key is, if you have faith in the purpose, you have faith in the guide, you Picked. Then just start going on the path. And by doing that, you'll start getting faith in yourself.
- [58:15]
C
Okay?
- [58:15]
B
You can move without the faith in yourself. And you'll get that along the journey.
- [58:19]
C
Okay.
- [58:20]
B
The journey of transformation. Okay, what was the book we're gonna be republishing here? If you're Secrets of Success members in there, Elsie Lincoln Benedict. How to get anything you want. How to get anything you want in life. It is insane. There's a whole story behind that. But I want to go on a tangent so badly to tell you, but it has nothing to do with what we're talking about, so I probably shouldn't. Okay, I'm gonna tell you now. We have to. Okay, so I have the worst add. Okay. It's like a squirrel running. I'm just like, okay. So when we started buying, I started buying the old books. We'll talk more about this, actually on Saturday. There's a story I'm gonna tell you guys on Saturday about all the old books. But I've been collecting all the old books. You know, if you guys follow some of my side stories. And as I was going through, I was buying Napoleon Hill. And Napoleon Hill actually talks about this woman. He's like, there's this lady, she's doing these seminars. She's getting, like, 30, 40,000 people in stadiums, and she's selling them out. He never says her name. But think about this. This is 1910, 19, 19, 1920. This lady's filling up these stadiums so much to the point that I was writing in this book. Like, this is insane. If you think about back then, there weren't a lot of, like, women authors, women speakers. It wasn't, like, a thing yet. It was during the women's suffrage movement and stuff. So she would go to these events, and they fill up these stadiums, and she would come and she'd speak for the suffrage movement. And then she transitioned to personal development and just blow all their minds. And they started doing these seminars. And so she would do these little private seminars. Her company's called the School of Opportunity. And she'd make these little booklets, and they're little blue and red booklets, and there's like. I think there's 12 or 16 little booklets in this thing, right? And so I'm hearing stories about her, and eventually I find a set of books and I buy them. They're almost impossible to find. I get them, and there's six of these little books, and they're the coolest thing in the world. And I was, like, reading, like, These are amazing. And then she had another book set called Brainology. So I bought that, and it shows up, and it's twice as many books. And I was like, these little books. I'm like, this is weird. Does she have half as many? Anyway, so I was trying to figure out, am I missing some books? So I started going out there, and eventually I found that there were more books. And I found, like, three or four of the books, but I was missing. I think I was missing three or four books. I could not find the last three or four books. And I went. And I'm kind of crazy with stuff. I was like, every book collector, every. Like, we're calling everybody. We're trying to figure things out. We are scouring ebay, we're scouring every site. We're calling companies in the uk Anywhere we can find it. My parents have the book. We can't find it all. And then we launched Secret Success. And I tell people the story. Like, we have a whole set of them. Three books. Nobody can find them. And then what's crazy is inside the community. I told Justin Benton, there. Justin, are you in the room? Probably. Wow. Justin gets a shout out. He's on the hallway network. That's Justin. I understand if I tell Justin, Justin has our community. And then Olga, who's in here, probably somewhere. Where's Olga at? Yeah. So then Olga, like, does this. Like, I don't know what she did, but all of a sudden, like, 15 minutes later, she's like, found them. I'm like, what? She's like, yeah, I found a person as a person. And like. And then I'm like, how much you want for these books? I'm really like, I'm literally on. Like, I will spend $100,000 for these three books. Like, that's how important they were. Like, this missing piece that we've been searching for. And they're like, how about $100 per book or something? I was like, yes, please. Anyway, so we got them all, and now we're republishing as actual. But it is. Anyway, it's an insane book. So there's the rabbit, the story. All right, where are we at right now? What are we talking about? Okay. All right. So this is the doodle I want to share with you guys, because this is the journey that I see, okay? To go through it again. The first step we have to figure out is what is our purpose, right? Like, what are you guys here for? What are you trying to become? Like, what are you trying to do? Figure out your purpose. And we inside, that's okay. What is it I want? How am I going to get that? But then why do I want that? What's the actual why? What's the reason? It's going to pull you from the why. We gotta figure out who are the two. Who's. Who do you actually want to become, right? And who's the person you've been called to serve. We figure out that that's giving us the why. It's going to take us on this journey, help us to move forward consistently from there. We're in the ordinary world. We hear the call to adventure. We start going on the journey of achievement. As we go on this journey of achievement, we have the refusal to call, the refusal to call hits. We got to pick between fear and faith. Fear and faith. We're going to be a drifter, we're going to be driven. We're going back and forth between these two different things, trying to figure out what it is. Right? Those of us who move forward in faith, we will move forward after that. We step into the darkness, we step into the fog, into the smoke, and all of a sudden, boom, the guide will appear. The guide will have a map for us. We have this map knowing, here's the steps we got to do to succeed on our journey of achievement. The guide will disappear, we'll have the map, will start walking. And boom, we hit in the face. And boom, we hit in the face over and over and over again. We kept stepping up and keeping stepping up. The reason why is because, number one, we have faith in the purpose that we have. We have faith. There's a reason why we have this place in our heart. There's a reason why we're achieving this. So we keep moving forward, despite the pain, despite the setbacks, the frustration. Besides things, we keep moving forward. And also because we have faith that God knows the path that we're going, that we're going to get us there. And number three is we're going to get faith in ourselves. And as we go on this journey towards achievement, we're going to work our best to try to achieve. The reality is the only thing that actually matters is who we become along the way. As we become somebody different along the way. And we change ourselves, we change our lives, we change our families. That's the key. And after you do that, you get more and more belief in yourself and what you are doing. Then it gives you the ability to start actually contributing, right? Shifting back to the people you've been called to serve, changing their lives with the trials, the problems, the ups, the downs, everything you went through so you can change their life again. The person you've been called to serve is you five years ago. And they are waiting for you to step into that calling. You've been given gifts, you've been given talents, you've been given obstacles, trials, all the things so you can help somebody else to get out of the pain that you once were in. And if you're willing to step in that calling, cool things can happen. Number one, you're making some money. You're like, oh, that was really cool. But number two, you have a chance to feel what it feels like when you change somebody's life. When you have a chance to watch your son who had not won a match but get his hand raised, and you feel that inside, you'll get addicted to it. You get addicted to serving and the sharing. You want to do it over and over and over again. You guys will keep showing up. You keep doing this. You realize this is not just a business you are creating. This is a lifestyle. We are changing people's lives. And when you see the effect that you're like, the ripple effect that you'll create in their life, it'll change everything for you one day. This is, man. Probably four or five years ago, Dave Woodward, my best friend and partner, we were sitting down talking about this stuff, and we talked about the ripple effect. What is like, the actual ripple effect of clickfunnels? What does that look like? And we're trying to figure out. And we're. Okay, let's just say. Let's say we just look at, like, us, right? Like, just clickfunnels. There's us. I think in time, we had like 300 employees. Like, there's us and 300 employees that we changed all their life. They all have jobs. They're doing this cool thing. But then it's like, but all those 300 employees, they all have families, they have spouse, they have kids. So let's say we times that by three. So now we're like 900 people, right? That's just our own internal, like, who we like as a company did. But like, okay, but then think about this. How many customers do we have? We're doing the math. Like, at the time, we had, like, I don't know, 70,000 customers. We have 70,000 customers using our platform. So we've. We've changed 70,000. Like, that's the next level, the ripple effect. 70,000 people. But then we're like, wait, but all those 70,000 people, each of Them have. Have like, spouses and kids and stuff. Like, it's changing their lives. And we start thinking about their employees. Like, they used to have employees. I think the average clickfunnels person is like three, three half employees or something like that. So, like, if you take that 70,000 times three, three and a half, four, like, now we're like 100, whatever, 120,000. And they're like, then each of those entrepreneurs are. Are all serving someone. We started looking at different people. We looked at Caitlin Poland, right? Like, she's one of those entrepreneurs, and she had like 1.4 million women on her email list, like, over 100,000 customers. I mean, that one person helped a million people, and we have 70,000 of those. And like, we start looking at and all of a. Like, it got to the point where, like, this is insane. This is literally hundreds of millions of people are being affected by what we're doing. Okay. I had a meeting yesterday or two days ago with my team before we got started this whole thing. I said, look, people are coming in from all around the world, and there are people coming who are scared, who are nervous, and this is the beginning of the ripple effect for them. They're going to come and they're going to leave empowered with ideas, information, everything. They're going to go back and they're going to start changing the world. I'm like, the ripple effect of what's going to happen over these next four days, if we execute correctly, will literally change the world. Like, that's insane, isn't it?
- [65:55]
C
Okay.
- [65:56]
B
And I want you guys thinking that way because this will change everything. So you just stop focusing on how to make money, how to make money shift to that. Like, what's the ripple effect that my movement is going to have? That's when this gets exciting. When you launch your company again, it starts with you, your team and their families, and then your customers and their customers. Customers. And it keeps going and keeps going, keeps going. It becomes insane what you're able to do. And someday when this whole thing is done, we have a chance to all hang out. Maybe we're dead, maybe we're wherever. I don't know what it's going to look like. But if we're all hanging out someday, think about all the people come up to you. Like, man, you changed my life. Maybe not directly, maybe it was indirectly to somebody else. Somebody else. Like, how cool is that going to be? How cool for union that be someday? Thank you. Thank you. Just think about that. That's what I want to fuel you guys on this journey, because if you have that, it makes this whole game so much fun. I'm grateful for all you guys for allowing me to be here and be able to serve you guys in this capacity. It's the greatest gift I've ever had my entire life. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use Click Funnels. ClickFunnels is the number one funnel builder in the world, helping more first time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14 day trial by going to clickfunnels.com podcast right now. That's clickfunnels.com podcast click funnels because you're one funnel away from changing the world.