← The Russell Brunson Show
The Russell Brunson Show
Building a Brand Bigger Than Yourself: Bridget James Ling on Movement Marketing | #Marketing - Ep. 65
00:34:34
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- [00:01]
A
This episode is brought to you by Progressive Insurance. Fiscally responsible financial geniuses, monetary magicians. These are things people say about drivers who switch their car insurance to progressive and save hundreds. Visit progressive.com to see if you could save Progressive Casualty Insurance Company and affiliates. Potential savings will vary. Not available in all states or situations. Now obviously if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer and you can get a free 14 day trial by going to clickfunnels.com podcast right now. That's clickfunnels.com podcast. Click funnels because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up everyone? Welcome back to the show today. I'm excited to have somebody who I've gotten to know over the last couple years. I think the first time I actually became really aware of you is when you were inner circle and I met you really quickly and I started following you and again, I don't know if this is true or not 100% of your personality, but you reminded me more of me. Like you were more quiet and calm and reserved and I started watching you online and you were like this person who's like entertaining and doing events and running things. I was like, I get that a lot of people, like, they go to church and they're like, Russell, you're so quiet and reserved and then I see you online, I'm like, who is this person? So that was kind of my first and then my second impression of you. And I've been fun watching your journey along the way. Those who don't know where you are, her name is Bridget James Ling. She's doing a lot of really, really cool things and excited to have you on the show today. So first off, how are you feeling today? And I'm excited to have you on the show.
- [01:48]
B
I am so excited to be here, Russell. Like, this is a dream come true. Thank you for having me. I'm ready to provide some value for women who want to scale their coaching businesses.
- [01:59]
A
It's so cool. I'm excited to start because the ending of this is like you're about to do another huge event. Last year you did an event thank you. Said 500 women came to it this year, probably closer to 700. And so that's like the end goal, which I think everyone in our world who's a coach is looking like, how do I build the following and the event and all this stuff? But I want to reverse engineer the beginning of it because that is where a lot of my listeners are at right now, where they have a vision, have an idea, but they don't know the steps to get there. So where did this whole journey start for you? And how long ago was that?
- [02:29]
B
I mean, it was really 2020. I've always been an entrepreneur my whole life. I went to school part time and then also studied how to build brick and mortar dance studios, like highly competitive dance businesses. And when I moved to New York City, I was working for a dance company there, but ultimately realized that I could work for myself. And I started was my freedom journey. And I started trying network marketing, teaching fitness online. Like I was just trying about just about everything. And in 2020, when Covid hit, I felt like it was my time to go. I was already planning to quit my job. And so I booked a one way ticket to Costa Rica. I started my online business. At the time I was just helping women manifest freedom in their life, whatever that meant for them, like to get a pay increase or to be more confident in themselves. And as my business really took off, I started signing on more clients and built this company called Freedom Queen. And around when I was in Costa Rica, I met my now fiance who introduced me to you. And he was like, do you know what a funnel is? Like, you really need a funnel. I was like, okay. Like I literally legitimately, I know you get this a lot. Probably like thought it was like the thing in the kitchen. And I was what I was really, yes, I was moved by your funnels, but what I was really moved by the movement piece. And I clung on to that. I went to my first funnel hacking live. I had no money, I barely could afford the ticket there. I walked in and had a panic attack. So didn't feel qualified to be in the room. Literally a panic attack in the bathroom. But when I stood saw you stand on stage and talk about a movement, I was like, this is my guy. Because I understand funnels and that's important. But the ability to move people. And I felt in that room this like tap on my shoulder from God saying, one day you're gonna host conferences like this for women. Cause at the time funnel hacking live was mostly men and then so on and so on how many, how many.
- [04:23]
A
Years ago was the first FHL you came to?
- [04:25]
B
2021.
- [04:26]
A
Okay, so it was not that long ago. This is a compressed timeline for you. That's crazy. So you felt that tap, you felt that impression, and then what was the next steps for you?
- [04:36]
B
Well, at that time, I was really building a coaching business, so I was selling my time for money. I was just a regular online coach, like life coach, some business coach. I was a mixture of that. And when you talked from stage about building a movement and I saw what you did with the funnel hacker identity, this is when Freedom Queen was born. I realized I need to create an identity for my people and bring them to a shared vision. And so after that event, I remember going live in front of my community and saying, we are Freedom Queens. And I remember signing off of my email saying, I am a Freedom Queen. Hashtag, say it with me. I am a Freedom Queen. And you were teaching me how to put together a manifesto. And then that just started compounding. So I positioned myself now as a movement leader instead of a coach. And now Freedom Queen Live is an entire conference on how to scale a movement instead of a coaching business.
- [05:29]
A
Yeah, it's so cool. I'm curious, like, when you first put that out there, like, how long did for people to adopt? It was something quick or just something you had to keep consistently talking about before people kind of bought into the identity.
- [05:43]
B
It took a minute mostly because at first I tried to force it. So the original name of the company was like move and Manifest like some old llc. And at your event I thought I needed an identity. So I tried to say like Move in manifestors. And that wasn't sticky. Like, who would want to call themselves that? Which is like, never try and force a brand identity on your clients. Then I started saying, Freedom Queen. I am a Freedom Queen. And that's what I was teaching people to do, how to manifest freedom. And it took a while. Like, this is what I teach at Freedom Queen Live. The power of one. I built a multimillion dollar company off of the power of changing one woman's life, bringing them into this identity of Freedom Queen. And then it compounds. But it definitely took time. But that's something that I love about movements, is that they do compound. Like, I'm in year five of my business. We're doing better than any year, any year in the last five years. And it's because of what you teach with movements. Compound. If I was still a regular coach, my business wouldn't be where it is today.
- [06:44]
A
Yeah, I think it's interesting. I see a lot of people who've tried to take that concept. We talk about building identity and they'll try for a little bit and then they just kind of walk away from it. They forget about it. And so I think it's interesting that for you is like a consistent thing as well. And then like over the time, the consistency of it is when people start like adopting it and it becomes a bigger thing and a bigger thing. And then like you said, now it's really cool watching because your events tied to that, to that. Like all the pieces are tied back to that, that concept and it gives everyone like the, the collective, like, like that thing that draws a community together is like they're all one person. We're funnel hackers. We're, you know, whatever the, whatever the thing is. So I think that's, that's cool. So you built the identity and then from there, like, when did you, like, what was the next thing? Like, were you doing events right away or were you doing more group coaching or courses or what was the next.
- [07:33]
B
Piece in the puzzle for you after funnel hacking Live? The first one I said, so that was like September, I was like, I'm going to host a retreat. So I came back to Costa Rica where I was living at the time, and I had like two months to sell off this retreat and I just went ham, like nonstop showing up, doing lives. I was doing your perfect webinar, pitching the retreat and this 5K three month program live, like all the time, nonstop implementing everything from fhl. And I sold out that first retreat. Now I had just seen you do a pitch at your event and so I was like, well, I'm going to do a pitch at my event. So at my, I'm literally just like, what is Russell doing? I'm going to implement this. So at my first retreat, Costa rica, I have eight women in front of me. Out of the eight, like 50% of them had already purchased a program. So there's like four qualified people in this room to take the Ascension offer. And so the night before, I'm working on my slide deck because that's what Russell does. So I was like, I'm going to do that. And so I'm working on my slide deck and I go to pitch the offer and I'm in the bathroom before doing the Tony Robbins breath, like, and I have a 12k offer that I'm selling for six months and I'm so nervous to sell this and my now fiance before I go out because, like, what you did was like you had a setter and you got everyone to raise your hands. And so Robbie's out in front of the eight people, like, raise your hand of your freedom queen and raising their hands. It's so amazing. And I go out there and I make the pitch and three people bought the 12K offer. And that was life changing for me. 36K in that moment. And I was like, hey, I can do this. Like, that was one of the first times where I really realized that I can bring people into the movement and that retreat. Everyone stood around me in a circle and said, I'm a freedom Queen. And then I made that offer and I was like, okay, I really understand the power of this. And many of those clients that bought that are still working with me to this day.
- [09:37]
A
That's so cool. What was the price then to come to the first Costa Rica event?
- [09:42]
B
I was super. Oh my gosh. It was like 1500, I think for the weekend. Or you could get it included in the 5K package when you paid in full.
- [09:53]
A
Yeah. So cool, man. That's such a cool thing. I'm curious for you. One of my friends, she kind of followed a similar path when she launched her first thing she sold afterwards. It was great. But then the thing that she created ended up she had like, you come to my house three times during gear you get. And so she had like each individual, like, she ended up closing like really good numbers. But the fulfillment came so overwhelming that she like went through depression and ended up shutting it down. Because, like, how was the fulfillment side after you'd done that? Because I think a lot of people get scared. Like, if I used to sell a $12,000 thing, like, how do I do that in a way that's not going to break me? I'm curious how you structured that and if you had any issues with that or if it was pretty, pretty simple afterwards.
- [10:32]
B
Well, that is, you know, I had just started really building a movement. This wasn't really like the forward or front facing of my marketing. This was just an idea that I was implementing. I wasn't yet teaching people how to build movements. And so at that time, it was still really access to me that I was selling, selling my coaching time. I was still doing a lot of done for you work. Like with some of my clients, I would do sales calls with them. Like, it was a lot of me. And it was around my second year in business. Actually, after the second fhl, when I committed, I'm going to walk that stage next year, I realized that I Needed to lead with movements in a bigger way because I started to see my income grow. Because I stopped saying this is really important if you want to scale with not your time or not you as the asset, but the movement being the asset. I stopped saying hire Bridget, work with me. And I started saying, become a Freedom Queen. Join the Freedom Queen movement. It was like the big domino. Once I knocked that down, the brand identity and the pathway to transformation with the shared vision I'm taking them to. Once I knocked that down, it became so much easier because then I started launching like a six month long masterminds, year long masterminds for way higher price point. And I noticed that when people came into the coaching program, they had a different driver. They weren't just coming in because I want Bridget's one to one time. They wanted to be a part of Freedom Queen. So then it wasn't like I wasn't capped. Like I could have a hundred people on a zoom call and each of them weren't interested in asking me a question. They were there to listen and mastermind and be a part of the movement that I was creating. So I, I like that big domino is what actually made everything scalable for me to this day.
- [12:20]
A
That's such a cool thing. It's so interesting because I, I see that even myself, like I struggle with that. Like I remember when I first started launching my inner circle, it was like Russell Brunson's inner circle and people would come for me. But then what was crazy is over time is like people didn't stay for me, they stayed for everybody else in the thing. And I was like, oh, this isn't me. Like maybe initially like you and your personalities, I think it brings somebody in. But yeah, they stay for that community, for the connection, for the movement that's, that's being built, that they're bought into and that they, they buy into. That's such a, such a cool thing.
- [12:48]
B
I remember that being an inner circle. I, I don't even think I came onto any of the calls. I would just go to the events and tell people I'm in inner circle. That's why I wanted to be there.
- [12:59]
A
Yeah. So cool. Okay. So that, that was the next, next piece of it. So you're doing the movement stuff. Case. Walk us, walk us from that to like now the, the next, the next event in the, in the queue.
- [13:12]
B
That's when things started changing. When I started saying to people, coaching businesses are where your soul goes to die. Movements are where you're reborn. It took over the Marketplace. Like, it went like hotcakes. Women started coming up to me and being like, what's a movement? And I have this big background in dance. Like, I have this. I love God, like, I love movement. I love, like modeling Jesus and what he created. It's insane. So I really started bringing movement forward in the female coaching market. And no one at the time was doing this. And so I would get on lives and I would say, I build movements. And people would look at me like, turn their head and go, what's a movement? And they kind of looked at me like I was like, crazy. But I started to pioneer this. Like, I don't. I never wanted to be just a coach. Like, I love that. I think women are really good at influencing people and leading people and feeling people. And I know a lot of women start coaching businesses that don't actually want to just coach. They want to lead. They want to be famous. Not famous in like a Hollywood way, but in like a legendary way where you're changing so many people's lives. And so I kind of came out with this like cutting edge philosophy or way of thinking. And my income started doubling. And then every year I feel like I've just doubled, deepened the quality and the intention of what it really means to build a movement. But as soon as I came out with movements like it, that's when it really started taking over the Internet and people started saying, who's this freedom queen person? What is she doing over here? Because it was something new in the marketplace that nobody else was teaching.
- [14:50]
A
Yeah. So cool. When you started coming out and doing that, did you get haters or people? Like, I'm curious on that side. A lot of people I know fear that or they've experienced it at some point. Did you get any blowback like that?
- [15:02]
B
I started getting hate specifically on TikTok. And I can. I've. I've been like, something about me is. I'll just. I don't know that what I'm saying is polarizing or that would like, hate people. People wouldn't like it on the Internet. And so I'm like, oh, you need to build a movement. They're like, you're a cult leader. I'm like, no, no. I remember actually one time it was Christmas time. It was around 2022 when I first started bringing this forward. I started doing months and that was like transformational. I jumped from 30k to 100k months pretty quickly and I started getting hate. Remember one Christmas, I'm with my family and I go to the bathroom And I open up my phone and I just start seeing mass hate comments and I cry in the bathroom stall. And I remember feeling this feeling of my family. Like the people that I love most who know me in my heart are at this dinner table and they're waiting for me to come back. And I just remember thinking in that moment, I'm never going to let someone on the Internet who doesn't know me dictate how I feel. And that my family, my relationship to God is so much more important. And something shifted after that. After that, like I became stronger. I didn't have thicker skin. I actually found I got softer and more empathetic. And then that next year was my first million dollar year. And I think a piece of that was because I was able to just like know who my anti vehicle was. Know my enemy was that I'm not here to serve. I'm here to serve this one woman and I'm just gonna focus on her and not worry about this. These haters. I definitely cried in a bathroom stall.
- [16:36]
A
Yeah. If you've been following me for any amount of time, you know I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's Indeed is all you need. Indeed gives you the ability to stop struggling to get your job post seen on other sites. Because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is is going to see the exact ad for your business as soon as they open up. Indeed. And that makes a huge difference. In fact, according to Indeed data, Sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you're getting applications. Who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire now with Indeed sponsored jobs, there's no monthly subscriptions, there's no long term contracts. You only pay for results. They may be wondering how fast is Indeed. Well, in the minute I've been talking to you. So far, 23 hires were made on Indeed across the Indeed network. So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed and listeners of the Show Get a $75 sponsored job credit to get your job more visible by going to indeed.com clicks. Just go to indeed.com C L I C K-S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com clicks, terms and conditions apply. Are you hiring Indeed is all you need that. I had a flashback when you said that when I started my journey. I remember my wife and I just got married. We don't have any kids yet. So this is way back at the very beginning and we were at her house for Thanksgiving dinner with her parents and stuff. We're around Thanksgiving table and my mother in law was like, hey Russell, I googled your name and somebody said that you're scamming people. Is that true? At Thanksgiving dinner. And I was like what? And I remember I was like, you know, trying to like deflect and then like five minutes I'm like, I go to the bathroom, went to the bathroom grab, you know, trying like. And this is before cell phones and stuff. I'm sneaking back, trying to get online to see and like I seen some guy made a video, like a hate video. It showed up number one on YouTube if you typed in Russell Brunson and it was some guy who was not a customer. Anyway, long story short, I tried to get him to pull it down. He refused to because he's like no. He's like, I'm getting so many leads off of your name, it's the greatest thing in the world. I was like, you're lying. He's like, it doesn't matter. This is the best lead gen I've ever had. And I was just like. And it took him like five or six years before he finally took it down. And one day I saw him another an event and he was like, he's like, oh yeah, sorry about that. I was young and naive Back then, and I was like, dude, you. You broke me in front of my in laws. Like, I had explained to them that I'm not scamming people, but it's hard that first time. Right? We're just like, I feel like what I'm doing is good. I'm trying to do my best. I'm helping people. And it's such a thing that makes a lot of people temporarily or a lot of people just completely shut down forever. And so it's cool that you were able to stop that early because a lot of people, that's the death blow for them.
- [19:51]
B
Yeah. I can say now I feel very blessed. Over the last year, I've done a lot of work and just learning from people like yourself and prayer that it doesn't affect me anymore. Like, I recently found a video somebody and I who didn't like me. And I watched it. I'm like, I like this chick. Like, she's. I'm like, I like her. Like, I can, you know, like, it's just, it doesn't. It rolls off your shoulder and I. And back then I thought, would have thought that it would always affect me. And now to this day, it's like, okay, this is a sign. Like, I think of different biblical stories of David and Goliath. It's like, this is the sign that I'm moving in the right direction. So now anytime I get hate or anytime I start seeing an uptick online criticism, I tell my team, I tell myself, like, this is a sign that we're moving in the right direction. Let's keep going with this.
- [20:38]
A
Yeah, I. I always think back to, like, the thought about Christ and look at like, what he had to go through. And one of his, you know, in scripture says that Christ said, like, my sheep will hear my voice and they will become one fold, one shepherd. Right. I think about that for anybody putting a message out, like, your sheep, your people will hear your voice and they will become part of your again, your movement, your tribe, your and the other people won't. And it's okay. And that's what's hard at first. Like, I want everyone to like me. That's like what we always want. But it's like, no, it's okay. And for you to actually build the movement, there has to be the division or else it's just a neutral thing that never grows and never, never builds. Yeah. So it's kind of interesting. I'm curious now, with your students, you've been teaching movements and stuff. Do you have examples of people who have Who've gone through your process and like, like who are the movements you. You've helped develop that you're the most proud of, that you like to share?
- [21:30]
B
Yeah. There's this one woman named Shayna. She founded a methodology called Body Talk. And when I first met her in 2022, she was making like $700 a month and she wasn't able to articulate her methodology, which is a big piece of what I teach. Like, we need to know your pathway to transformation. Your vehicle needs to be different than what other people are doing. She was still positioning herself as a regular coach. Like a lot of one to one time and a lot of things. A lot of the problems that people have when they're going from coach to movement leader is that they're trying to position for everyone, like you just said, but they also have the same vehicle as everyone. So she was kind of just like an embodiment mentor, somatic mentor for women. And when she would articulate it online, it was really vague. Like I was like, sheena, this doesn't make sense. Like, you sound like everyone else. We need to make you different. And so she started her own methodology called Body Talk. And people started really getting into that and she started doubling down on the specific methodology, which is essentially in your body, increasing your capacity to hold more without talking, just using your physical body language and movement. And once we got that down, the specific name of her movement, Body Talk, plus the methodology and who she's targeting, she specifically targets women who are more spiritual, more somatic, more EI type of work. It started taking off and last year she just had 100k week. She launched her Body Talk book and became a best selling author with the book. And then I had the honor. She hosted her first event in Mexico this year in January. She had a hundred people sign up. She did a live pitch from stage that I coached her on and I got to speak at her event and set her up for her offer. And so now she's working on an app. Like, it's just, it's incredible to see her grow like that.
- [23:31]
A
I'm curious for you. I know when we succeed and we win, it's always fun. But like seeing our people succeed is, it's just different is better. I'm curious, like for you, what was that like, seeing her on stage? Like you're, you're helping support her. You're at her event. Like, what did that feel like, knowing that you were the, you know, help plant that seed and grow it to what it became, what it's going to become.
- [23:51]
B
I mean, it was the best thing ever. Like, I was there with her in her hotel room. We're like working on the pitch. Her team is at the back closing. I'm like telling my team, I'm like, get in the back and help her close more. I'm just like, just, let's do this. You know, it feels like when you, when you're there with your people, it feels like you're on a mission. Like you're on the best team ever, the winning team. And you want to do everything to help your team win and make it be this glowing success. And so, I mean, it was just amazing to be there with her. It makes you want to be a part of it and help her win in a much bigger way.
- [24:26]
A
Yeah. So fun. That's my favorite. My favorite part of this whole game is, like, when you start seeing them win, it's just like, oh, this is. This is so much cooler than I ever thought. Okay, so for you, obviously, if your big event coming up, but I want to go back to like last year's event and this one as a also. But, like, what did you do to fill up your event to get 500 people in the room? Like, I know what goes into filling up a room. And most people, I've seen a lot of people over the years try. And some people get 30 people in room and 50 and which is great, but like getting past like 100 people in the room, like again, 500 this year, pushing towards 700. Like, what are the things you are doing to fill up a room to get people to actually come to a live event today?
- [25:03]
B
Okay, affiliates, affiliates are a big piece of selling out Freedom Queen Live. And with affiliates, biggest mistake people make is they think just, oh, you can get a commission for selling my event. People don't care about commission. What I've noticed and learned, my number one core desire of affiliates is status importance, VIP recognition. And so, yeah, we give an awesome commission for ticket sales, but they're more interested and we do things like sell a certain amount, you get to go shopping at Dior because it's very on brand. Sell a certain amount, you get to speak on the main stage. Sell a certain amount, you get to be on the podcast. Like, my people really care about that. And some people say that, you know, they don't have business type of clients, that their people don't care about that, but that's not true. It applies in every niche because at the end of the day, what people really care about is feeling important. Like they're valued on this world. And so for affiliates, the number one incentive to get them to sell tickets is status, but also the shared mission. So before I launched the affiliate program, I knew that me just getting on the live and saying you're going to get these incentives like speaking on stage if you sell a certain amount of tickets or when the podcast interview that they needed to be bought in on a, an emotional level. And so I paint the vision of like, this is what it's like to be a Freedom Queen. This is what it's like to be at Freedom Queen Live. This is what it's like to be a pioneer of this movement. Come shoulder to shoulder with me. We're going to build something incredible for other women that want to be financially free and be the queen of their life. And that moves tickets a thousand times better than like giving. Even if you gave people 100% commission, that's not what moves people. What moves them is the soul and the, the heart of being part of the movement. So affiliates is the biggest thing for me for these events.
- [26:57]
A
So cool. Are you also doing paid ads and stuff like that or is just 100% affiliate in your own, your own social and things like that?
- [27:04]
B
So like I haven't started running any paid ads for Freedom Queen Live this year. We probably won't until October. So about two months prior to the event. It's all organic traffic right now. No sales team, we're not calling anyone to close tickets. We're not even doing SMS follow up. It's all just through social media and the power of women and people.
- [27:25]
A
The power of, the power of movement. You are practicing what you preach, which is what makes it, makes it so cool. So last year's event, obviously you and I had a chance to vox back and forth leading up to it, but walk us through that because you did the event, you made an offer, all kind of stuff. I want to talk, I'd love to hear your story about that part of the, part of the journey.
- [27:45]
B
Well, the first event was rescheduled so I worked so hard to put on this event. I'm there at the, at the hotel. The hurricane hasn't hit in a hundred years, Russell, and it hits that weekend.
- [27:59]
A
I remember I forgot about that.
- [28:00]
B
That's crazy event by two months. And I'm like, Jesus, take the wheel. Like I am just like, you know, but, but in that moment I knew when I had to send out the email that it was canceled, postponed. I knew that God had a much bigger plan for my life. And truly I Don't think that I would have had a million dollar weekend if I did that first event in September. I don't. The success I have full chills the success of that event in November. It wouldn't have been like that in September had this not have happened. And it taught me a lot. And I went through a lot of problems and challenges and hate and it made me stronger and it actually built a stronger movement because my people rallied with me. Like I would get emotional. I've never seen women rally like this for a leader and a group of people while there was like mass hate and evacuations happening. And all these women are coming together like, no, we can do this. We're going to make the event so much better. And so by the time I got to the event in November, I had felt like I just walked through it. I walked through the biggest storm of my life in business at that time. Massive online hate. Huge. You know, canceling an event is like there's big costs going out. And what felt like the bottom was actually the top in so many ways. And so then when I stood on that stage at Freedom Queen Live and sold the offer, I had no fear because it was like I had just walked through some of the craziest things in my life. That standing on stage and making an offer is the easiest thing that I could do to sell to them. And what's so cool is we had so many people join the offer and now they're going to walk the stage this year, speak on stage and share their massive wins. But that was nuts.
- [29:38]
A
I completely forgot about that. Did you get a lot of blowbacks people when you had a shit? Because I'm imagining people had flights, hotels and all that kind of stuff and probably some non refundable like how, how did that part of it all work out?
- [29:50]
B
So it was a pretty much 50, 50. And this is where I say God had a much bigger plan for my life. What that ended up doing was wiping a lot of people that were coming to the event for the wrong reason. They weren't actually bought into Freedom Queen. They weren't a part of the movement. I had also sold tickets. I learned a lot. I sold tickets at too low of a price point for that first event and I had handheld too many people because I was really bootstrapping all of it by myself last year. Now I have this amazing team. It's so much easier. But I knew every single person coming to that event I felt had a touch point to me. And so I could feel the weight of anger when people's emails were coming in, actually, my whole team got wiped out during the situation. So it's like me in the storm, alone with God, like answering emails and so, yeah, wiped out a lot of people, but it was a huge blessing and it made me a lot stronger in the storm. My. My dream team, like, I'm sure you've experienced that you go through something really hard. The people that aren't really committed to you fall to the wayside. And then I watched. I mean, I get chills again. These women come to my support. One woman who's now my amazing executive assistant, she runs Team Freedom Queen. She's like, I'm stepping up. What do you need? I'm in this with you. People that I didn't ask to help me during the situation that weren't paid. Now they're paid. But. So, yeah, it was a lot of. It was really, really hard. But it has made this year's event a thousand times easier to sell tickets and also know who I'm for and who I'm not for.
- [31:26]
A
Yeah, interesting way to like. I think sometimes I put out content with the same purpose, like me trying to get rid of people that I'm not going to like, you know, I mean, and so I've done it strategically over the years, but I've never thought about an event like that shifting that you see the people that are usually they're going to be the complainers, the upset people long term, like, not dream clients. Whereas the dream clients come through and then. And then it becomes twice as good. Such a. Such a cool story. Um, man. Well, it's been fun, like just watching your journey over the last. I can't believe it's only been, you know, four or five years. You've kind of gone through this journey. But I'm hoping people listening, it gives them some comfort. We have a lot of people who are coaches who are trying to figure out the next phase, the next step and understanding that it's like, it's. It's a progressive thing. Sometimes they'll see a funnel hacking live. They'll see your big event like that seems like such a big thing. I could never do that. But it's like you said, the pieces you did, like, okay, what's my movement actually going to be? How are we going to craft that? And then from there we invite the first group. And your first event didn't have 5,000 people or 500 or. You had. You said eight, right? Eight people came the first event and then you made an offer there and Then the next one grows a little bit more and it's like that compounding of just doing it. And four or five years later, now again, you've got an amazing event happening soon. So any of the. Because I'm assuming I'm not allowed to go to your event. So do you have men that show up to your guys event or is it all just women?
- [32:48]
B
So we are, we do have some men come. Yeah. And on this, this weekend we're doing a men's day because my fiance, he's a successful entrepreneur and so we're gonna actually do a men's day. So some women are bringing their husbands. It is mostly women, but if you want to bring your man, bring your man to the event.
- [33:04]
A
Okay, so for the women who listen or any man. Yeah, tell me a little more like when events happen, that kind of stuff because I love to have people build movements with you.
- [33:13]
B
It's, it's in November, November 20th to the 23rd. It's four day event and it is for women who are building personal brands online. It is for coaches. You sell a service and ultimately you want to build a movement. You're not just a coach, you're a movement leader. You're, you know that God put a calling on your life and that you are someone who is naturally influential. You know that you're here to do something really big. And I would say you call yourself a radical woman. Like you have a little bit of edge about you. You don't play it safe and you want to build a massive, massive multimillion dollar company. And so at Freedom Clean Live, over the course of those four days, we have some amazing speakers coming to teach you about charisma and your energy and your energetics. I know you know one of those amazing speakers that will be there, we'll be teaching you high ticket sales because that's something that I'm really good at. No sales team, no long conversations in the dm. Just using social media to primarily sell your high ticket. And then this year I'm also going to be teaching on affiliates. So how to, because women are so good at this. How to use your audience to increase your visibility, your reach, your leads and also your sales for whether it's an event, a book launch or just selling out your year long coaching program.
- [34:26]
A
Yeah. So cool. Where do they go to sign up? What's the link? Freedomqueenlive.com Freedom Queen Live FQL did your people call FQL?
- [34:35]
B
Oh yes.
- [34:36]
A
That's awesome. Well Bridget, thanks so much for hanging out and sharing your story and this. Thanks for being someone who takes the ideas and actually runs with them and builds it and then adds your own layer and your own things on top of it. It's just inspiring to watch and see. And you know, I'm assuming that next three or four years you're going to go from 700 to 1500 to 5000 to filling up stadiums and it'll be fun to watch. So thanks for being here. Thanks for all you do.
- [34:58]
B
Thank you so much for having me. Russell yeah.