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Good morning, everybody. This is Russell Brunson. I got a rushed but very important Marketing Secrets podcast. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey, everyone. I'm running a little behind today, but I wanted to share something in my three minute drive to the office because I thought it was very, very important. Recently I read a book by my friend Ben Hardy called Willpower Doesn't Work. And it was a fascinating book and you should all read it. In fact, you should stop everything right now and go read it. But anyway, one of the core things was like, no matter how much willpower you try to have, it doesn't actually affect the end result. He was talking about how he went into his master's degree originally to ret. To learn and study willpower. And he realized after studying it like that willpower doesn't actually cause the change we want. And he said, the only thing that actually causes the change we want is changing our environment. That was kind of there. I summed up the book for you. There's other amazing stuff in this. You should go back and read it anyway. But that was kind of. It is that you've got to change your environment. And so I've been thinking about that a lot as we were in Kenya and flying home in the last couple days, getting prepped for this week, and I thought, you know what, there's some major things I want to do in my life, therefore I must radically shift my environment. So last night, let me tell you what I did. Number one, one of the things I've been trying to do is read scriptures with my kids every day. And it's really, really hard. So my wife and I went out, we bought seven brand new Book of Mormons. We got labels with the kids name on each and every one of them. And around our big table in the middle of our front room, we put them out there along with our reading charts. And now it's like right front and center. So now it's like as soon as you get done eating, first thing you see is all of those and we're gonna go directly there and read changed our environment. Number two, I wanna read my own scriptures better. So I noticed like why do I not read them very well? It's like why I don't have a spot to read until like I like having like 10 books laid out and cross refere highlighting and all sorts of stuff. I didn't have a place to do that. So I changed my environment, my office, I reshifted the whole setup. I cleared off a desk, I made the desk my dedicated study spot. I got all the books out that I wanted to be able to study as I'm reading through the book Mormon and had them all out there, had my highlighters, my pencils, my things, underlined everything in one spot. And this morning I Woke up at 5am and I actually studied and it was insanely cool and I loved it. It was awesome. Then you may notice that I struggle with my weight from time to time. I go up, I go down, I go up, I go down. I'm usually on 10 to 15 pound fluctuation week by week. So you never know which rustle you're gonna get. Every Facebook Live is different and I was like I need to control this, I need to change my environment. So I went through my house and threw out all the good stuff that I like to eat. That's not good for me. I then hired a trainer and he was at my house this morning at 6am Actually was there at 5am working out Dave because Dave's doing the same process. And 6am I was there working out with him and it was amazing. And so at the office today, I'm going, I'm shifting my environment around. I'm gonna be raising my standing desk so it's always standing. I'm gonna be bringing in my treadmill desk. Like I'm sh. Shifting my environment everywhere to try to get the thing that I actually want in life. Not the thing, the things. So for you, what I recommend doing is number one, go read Ben's book. Number two, start. Start looking. Because willpower is not going to get you there. As we now know, it's the environment. Start looking around yourself in the environment that you're in and see if it's conducive to give you the goal that you actually want. If it's not, then shift your environment radically. That's what I'm doing right now. It's a ton of fun and I'm gonna keep doing that for the next week or so until everything is flawless. It never gets flawless, but that's kind of the goal and the game plan. So. Alright, There you go. 3 minutes and 17 seconds. I am now late for meetings. I gotta bounce. Appreciate you guys all. Change your environment, change your life, and I'll talk to you soon. Bye, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.