B (2:47)

So who's your perfect listener? Our perfect listener would be a business owner or an entrepreneur or a real estate investor. So that's really vague. Like, perfect listener should just be that, that one individual that, like, you would see as like the perfect ideal client. Because once you've kind of made that, that step and that decision as a podcast host, everything changes. So, like, for me, when I was trying to figure out, like, what I wanted Entrepreneur on Fire to be, I was overwhelmed because it was really hard for me to kind of find what that path that I wanted to take my listeners on. And when I really sat down and said, okay, my listener is, or my avatar is Jimmy. He's 37 years old. He has a wife and two kids, ages 3 to 5. He drives by himself to work every single day. It's a 25 minute commute to work. He gets to a cubicle at a job he hates for nine hours. You know, gets done with his job, drives home. It's a 35 minute commute home because he gets stuck in a little bit of traffic, gets home, he hangs out with his kids, has dinner with his family, puts his kids to bed, hangs out with his wife. And then he has a little Jimmy pity party at the end of every single night because he's sitting on the couch saying, why do I spend 90% of my waking hours doing things I don't enjoy doing? Commuting to a job. I don't like being at a job, I don't like commuting home. And only 10% of my waking hours doing things that I love, like spending time with my kids and my family. And Jimmy is my avatar. Like, he's the person that, as he's driving to work, should be listening to Entrepreneur on Fire so that when my guest is sharing their worst entrepreneurial moments, he can understand that it's okay to fail. And, like, that you can learn lessons from failure. And that when he's driving home and my guest talks about their aha moment, he can talk about how you take an aha moment and turn it into success. And then instead of having that pity party at night, you know, by himself on a couch, he can listen to the lightning round, where my guests are sharing their best advice they've ever had, their favorite book, their favorite resource, and so he can start to put together the pieces of the puzzle. And so for me now, whenever I come up to any question I have about the direction of my podcast, I go to my avatar and I say, wwjd. Like, what would Jimmy do? And, like, I know from that one answer that that's the way that I gotta go. So if you sit down and you really say, hey, this is the one perfect listener of my podcast, then you're gonna know that person inside. Now you're gonna know where that person hangs out, what Facebook groups they're in, what LinkedIn groups they're in, like, how to advertise to them. Like, what lead magnet is gonna be appealing to them on Facebook that's gonna get them to download it and then be able to. To be promoted to your show. And again, this is your ideal, perfect client. Like, you can probably picture right now this person that whenever he sits down in front of you, you're just like, dude, you're like my favorite client. And he's like, I know I'm your favorite client, and that's the person that you want to be drawing in. So if you sit down and really just figure out who your perfect, one ideal listener is, everything changes from that point forward, and all the decisions you make are based off of that. And so every piece of content you make for your podcast is speaking to that avatar, that one person. Every call to action you give and every intro and every call to action and every outro is for a specific purpose. So, for instance, in my podcast, Entrepreneur on Fire, you'll hear me. I have seven rotating calls to action on my intros and outros. One's going to say, hey, this is Johnny Dumas of Entrepreneur on Fire, where I interview the world's most successful entrepreneur seven days a week. By the way, if you're struggling with a goal right now, you should check out the Freedom Journal, because I teach you how to accomplish your number one goal in 100 days. So visit the freedomjournal.com. and that will be one call to action that will bring people down one specific funnel that will result in them purchasing my journal, the freedom Journal, for $39. And then I have the call to action in my outro that says, hey, guys, hope you enjoyed the chat with Russell today. He rocked the mic as always. Oh, by the way, if you're thinking about creating your own course, your own podcast, I have a free course called Free Podcast Course that will teach you how to create, grow, and monetize your own podcast in 15 days. And so then they'll go to that URL, they'll sign up for the free podcasting course, which will lead them to my free masterclass, which I do every single every two weeks, which is live. And then that masterclass will lead to me pitching them podcasters paradise, which is what we have for our premium podcasting community. So every single call to action I have is for Jimmy to take them into one of my seven or eight functioning funnels that I have to result in some kind of revenue being generated at the end. So I think that the steps you can and should take is really nail your avatar, understand who that person is as an individual, and then start creating 1, 2, 3 calls to action that you're using in your intros, in your outros that are getting them into the beginning part of a funnel that's going to result in your ideal action, which might be a phone call, which might be investing their first dollar with your company, whatever that result is, but that's the funnel you're taking them in. Does that make sense?

A (7:29)

I hope you guys love that. It was like, as he was talking, I was like, trying to take notes. I'm like, ah, good, we got a video. So it's pretty powerful. And I want to make sure you guys all know your customer avatar that clear as well. If not, it's time to do your homework, stop the podcast and go think through that, because as soon as it becomes that tangible where you know who they are, everything else becomes easier. So that said, thanks you guys so much for listening and we're. We'll see you on next week's episode of the Marketing Secrets podcast. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.