Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)

Summary

Marketing Secrets with Russell Brunson Episode Summary: Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2) Release Date: December 30, 2024

---

I. Introduction to the Episode

Russell Brunson welcomes listeners to the "Marketing Secrets" podcast, setting the stage for an insightful conversation with Dan Kennedy. The episode focuses on strategies for entrepreneurs and business owners to effectively market their products and services while maintaining profitability.

---

II. Discussion with Dan Kennedy

A. Countdown to Funnel Hacking Live

Dan Kennedy kicks off the conversation by highlighting the excitement surrounding the upcoming Funnel Hacking Live event:

Dan Kennedy [00:56]: "Welcome to the end of the year to a whole bunch of crazy things. As a time I'm recording, this is like 40 days to Funnel Hacking Live, which is insane."

He emphasizes the significance of this event, noting that it's a pivotal moment for attendees to engage deeply with marketing strategies.

B. Exclusive VIP Day with Dan Kennedy

Dan introduces an exclusive opportunity for attendees— a VIP day with himself:

Dan Kennedy [00:56]: "The day before Funnel Hacking Live, we're doing a special VIP day with Dan Kennedy Day, which is going to be insane. The only way to get to it is to upgrade your ticket."

Russell adds to the excitement by revealing that the VIP day is the first upsell for the event:

Russell Brunson [01:31]: "Guess what the first upsell is the VIP day with Dan Kennedy."

Dan discusses the value proposition of this VIP experience, mentioning the current pricing and the imminent price increase due to high demand:

Dan Kennedy [01:34]: "Right now at the time I'm recording this, it's like $497. So an extra $500 bucks to hang out with Dan Kennedy for a day, which is insane... We're going to be increasing the price there really soon because the conversion rates on it are really, really high."

C. The Theme: Waiting for the Radical to Arrive

Delving deeper, Dan shares a pivotal concept that has shaped the theme of this year's Funnel Hacking Live:

Dan Kennedy [01:34]: "My very first interview with him, he brought up this topic, which it ended up becoming kind of the theme of this year's Funnel Hacking Live... waiting for the Radical to arrive."

Russell elaborates on this idea, encouraging listeners to embody the role of the "Radical" in their respective audiences:

Russell Brunson [02:35]: "In any audience that there's people waiting for the Radical to arrive. And you guys are the Radical and you need to step up into that calling, get people to come to you."

Dan reinforces the urgency and importance of adopting this mindset:

Dan Kennedy [02:36]: "This is part one... It will probably be the last time that we do a day with Dan as well. So it's just one of those things you don't want to miss out on it. It's going to be insane."

D. Encouraging Action

Both speakers emphasize the limited availability and the transformative potential of attending the VIP day:

Dan Kennedy [02:36]: "I recommend as soon as you listen to this or maybe pause right now, go get started because you know it's going to happen."

Russell Brunson [03:07]: "In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online. This show is going to show you how to start, grow and scale a business online."

---

III. Taylor Wells' Revolving Pricing Method Promotion

Later in the episode, Russell introduces a sponsored segment featuring Taylor Wells, who presents the "Revolving Pricing Method." This strategy is designed to help businesses achieve financial stability by transforming each client interaction into a long-term revenue stream.

A. The Problem: Financial Instability in Small Businesses

Russell cites a JPMorgan Chase study to highlight the precarious financial state of many small businesses:

Russell Brunson [19:20]: "A few years ago, JPMorgan Chase did a study and guess what they found? They found the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands."

B. Introducing the Revolving Pricing Method

Taylor Wells' "Revolving Pricing Method" is presented as a solution to this widespread issue:

Russell Brunson [19:20]: "Taylor put together this book called the revolving pricing method. And it's awesome. It helps you turn every client you close into a long term profit machine. We're not talking about one time paydays. We're talking about creating sustainable and real predictable income for the long haul."

C. Exclusive Offer for Listeners

Russell details an exclusive offer for podcast listeners, providing significant discounts and bonuses:

Russell Brunson [19:20]: "Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com/salessecret, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off."

He emphasizes the practicality and necessity of adopting this model for business growth:

Russell Brunson [19:20]: "If you're serious about growing your business with real stability, this is the model you need to add into your funnels."

---

IV. Additional Content and Closing Remarks

The remainder of the episode includes various advertisements and brief interjections, which do not pertain to the core content of the discussion. These segments are intended to promote sponsors and collaborators, and as per the summary guidelines, have been omitted from this overview to maintain focus on the valuable insights shared by Russell Brunson and Dan Kennedy.

---

Notable Quotes

• Dan Kennedy [00:56]: "This is like 40 days to Funnel Hacking Live, which is insane."

• Russell Brunson [01:31]: "Guess what the first upsell is the VIP day with Dan Kennedy."

• Dan Kennedy [01:34]: "Right now at the time I'm recording this, it's like $497... We're going to be increasing the price there really soon because the conversion rates on it are really, really high."

• Russell Brunson [02:35]: "In any audience that there's people waiting for the Radical to arrive. And you guys are the Radical and you need to step up into that calling, get people to come to you."

• Dan Kennedy [02:36]: "This is part one... It will probably be the last time that we do a day with Dan as well. So it's just one of those things you don't want to miss out on it. It's going to be insane."

• Russell Brunson [19:20]: "A few years ago, JPMorgan Chase did a study and guess what they found? They found the average small business only has about 28 days of operating expenses in reserve."

• Russell Brunson [19:20]: "Taylor put together this book called the revolving pricing method... creating sustainable and real predictable income for the long haul."

• Russell Brunson [19:20]: "If you're serious about growing your business with real stability, this is the model you need to add into your funnels."

---

Conclusion

In this episode of "Marketing Secrets with Russell Brunson," listeners gain valuable insights into maximizing their participation in Funnel Hacking Live and leveraging exclusive opportunities like the VIP day with Dan Kennedy. Additionally, the promotion of Taylor Wells' Revolving Pricing Method offers entrepreneurs a strategic approach to achieving long-term financial stability. By embodying the role of the "Radical" and implementing sustainable business models, entrepreneurs are empowered to elevate their marketing efforts and drive substantial growth.

Transcript

[Gemini]

This episode is brought to you by Google Gemini. With the Gemini app, you can talk live and have a real time conversation with an AI assistant. It's great for all kinds of things like if you want to practice for an upcoming interview, ask for advice on things to do in a new city, or brainstorm creative ideas. And by the way, this script was actually read by Gemini. Download the Gemini app for iOS and Android today. Must be 18 to use Gemini Live.

[Dutch Bros]

This episode is brought to you by Dutch Bros. Big smiles, rocking tunes and epic drinks. Dutch Bros is all about you choose from a variety of customizable handcrafted beverages like our Rebel energy drinks, coffees, teas and more. Download the Dutch Bros app for a free medium drink. Plus find your nearest shop, order ahead and start earning rewards offer valid for new app users only. Free medium drink Reward upon registration, 14 day expiration terms apply.

[Russell Brunson]

See Dutchbros.com what's up everybody? This is Russell Brunson.

[Dan Kennedy]

Welcome to the end of the year to a whole bunch of crazy things. As a time I'm recording, this is like 40 days to funnel Hacking Live, which is insane. And I know that so many of you guys are coming to hang out with us. This is going to be. It's the Last 1, number 10, the last big show. And some of you may or may not know though, is the day before Funnel Hacking Live, we're doing a special VIP day with Dan Kennedy Day, which is going to be insane. The only way to get to it is to upgrade your ticket. So if you already have a ticket, if you log into, if you go to funnelhackinglive.com and log in, there should be an upgrade button there. We can upgrade to vip, but do not miss it. If you haven't bought a ticket yet, go get your ticket functionlive.com and then.

[Russell Brunson]

Guess what the first upsell is the VIP day with Dan Kennedy.

[Dan Kennedy]

Right now at the time I'm recording this, it's like 497. So an extra 500 bucks to hang out with Dan Kennedy for a day, which is insane. But we're gonna be raising that price here really soon because the conversion rates on it are really, really high. Most people who are coming to Fun Live are coming to Dandy. So supply and demand, you know how it all works. We're going to be increasing the price there really soon. But I thought the next two episodes of the podcast to give you guys a taste of last time we did date with Dan, it was two years ago. Two or three years ago. Funnel Hacking Live, we Did a special day with Dan and I interviewed about a bunch of different things. But what's cool is that my very first interview with him, he brought up this topic, which it ended up becoming kind of the theme of this year's Funnel Hacking Live. If you go to funnelhackinglive.com and read the sales letter, I talk about how in any audience that there's people waiting for the Radical to arrive. And you guys are the Radical and you need to step up into that calling, get people to come to you. And so I talk about that. But what's crazy is that this, that idea, that concept came from this interview with Dan Kennedy on stage the last time we did a day with Dan. So anyway, I'm going to have you.

[Russell Brunson]

Guys listen to this is part one.

[Dan Kennedy]

Of waiting for the Radical to arrive from the last VIP day with Dan Kennedy. And again, I recommend as soon as you listen to this or maybe pause right now, go get started because you know it's going to happen. But go to funnelhackinglive.com get your ticket and then upgrade to the VIP so you can come to the special day with Dan Kennedy. Again, this is the last Funnel Hacking Live. This will probably be the last time that we do a day with Dan as well. So it's just one of those things you don't want to miss out on it. It's going to be insane. And yeah, with that said, I appreciate you all and I hope you enjoy part one of waiting for the Radical to arrive.

[Russell Brunson]

In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast. It.

[Taylor Wells]

It it it it it it it it it it it it's it it it it it it it it it it it it it it it it it it it it it it it it.

[Russell Brunson]

What's up everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high end coaching program as well. And it is amazing, but to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study and guess what they found? They found the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called the revolving pricing method. And it's awesome. It helps you turn every client you close into a long term profit machine. We're not talking about one time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com sales secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com secrets, grab your 70% off deal, and let's start turning your clients into long term revenue again. That's wealthyconsultant.com secrets. Do not miss out.

[Gemini]

Okay, I have to tell you, I was just looking on ebay where I go for all kinds of things I love. And there it was.

[Russell Brunson]

That hologram trading card. One of the rarest. The last one I needed for my set.

[Taylor Wells]

Shiny like the designer handbag of my dreams. One of a kind. Ebay had it. And now everyone's asking, ooh, where'd you get your windshield wipers? Ebay has all the parts that fit my car. No more annoying, just beautiful.

[Gemini]

Whatever you love, find it on eBay. EBay things people love.

[Taylor Wells]

It it it it it it it it it it it it it it it it it it it it's it it it it it it it it it it it it it it it it it it it's it it it it it it it it it.

[Allstate]

This episode is brought to you by Allstate. Some people just know they could save hundreds on car insurance by checking Allstate first. Like, you know, to check the date of the big game first before you accidentally buy tickets on your 20th wedding anniversary and have to spend the next 20 years of your marriage making up for it. Yeah, checking first is smart. So check Allstate first for a quote that could save you hundreds. You're in good hands with Allstate Savings. Vary terms apply. Allstate Fire and Casualty Insurance Company and Affiliates, Northbrook, Illinois.

[Russell Brunson]

Discover Myself Le Parfum by YSL Beauty. The new sensual and warm intensity enhanced.

[Taylor Wells]

By spicy vanilla bourbon.

[Russell Brunson]

A fragrance for a man born unapologetically.

[Taylor Wells]

Himself, myself, Yves Saint Laurent. It, it, it, it, it, it, it, it, it, it, it, it, it, it's it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it, it.

[Dan Kennedy]

It.