Russell Brunson (10:37)
So obviously that was awesome. Obviously, all of us have a lot of identities, right? Like you said, I'm a wrestler, I'm a world class rusher, I'm a husband, I'm a father. All those identities are great and they're useful in certain situations, but all those identities, you have the ability, ability to destroy you at the same time, right? If my identity is I'm a father or I am a husband and then we get divorced, what happens if my identity is I'm a wrestler and then my career ends my identity and I rip both biceps, like what happens? Like everything falls apart really quick, right? You said the powerful thing about being coachable or being the learner is antifragile. You cannot break that. Someone comes to you and tells you you're dumb, it doesn't matter because you're a learner, you start a business that fails, it doesn't matter because you're a learner. Like, it fixes you, it saves you, it gives you the ability to move forward. I believe it is the ideal, it is the perfect, the most important identity for those who are driven. So it is the learner, okay? The learner has faith in progress, effort and adaptability. There's belief in growth through effort, belief in feedback over failure, belief in resilience over perfectionism, okay? And it's empowering strategies that pursues growth relentless by embarking discomfort, curiosity and feedback. So what I want you guys to do right now, now that we know that you have your default drifter version identity, now, I want you guys to create and write down the opposite side, which is your driven identity. So everyone grab your pad of paper right here, we're gonna write down that you are the learner. I want this to become your guys new identity. Now this obviously has to be your own choice. If you don't want it to be, you don't have to. Okay? But here at Tom Talk days, it wasn't just like, I'm the learner, he like made it emotional, made it real. Okay? Repetition, authority, energy, over and over and over until he built like you saw him in the mirror. He's telling me about this thing. He's like, I got chills. I'm freaking out. Cause I'm the lear. Like, that's the kind of thing that has to be driven over and over and over again, okay? That's what we talked about before. Like, the way you create any kind of hypnotic rhythm is through authority, repetition, and emotion. So I am here as your authority figure right now. If he doesn't work for me, find someone else you trust and have them tell you that you have the ability to be the learner, okay? Anything you guys want to learn to understand, you can do it. Especially in today's world, all of you are smart enough, all you guys are good enough, okay? You can learn anything. If you want to learn to make a million dollars, you can do. You want to learn to make a hundred million, you can do. You want to learn. Make a billion, you can do it. You want to learn how to lose weight, you can do it. You want to like, whatever it is you want to figure out how to do, you can do it. If you will just set that goal, you have the path and you have the ability. Okay? So I've given you the authority. You've heard it from me directly to you each individually. Number two now is the repetition. You got to believe that and say it over and over. Every time this fear identity happens, the trigger happens, and it's going to happen, right? What happens? The pattern hits, and then phase number two, you identify a pattern. You stop and there's a space, and in that space where you jump in, no, no, no, no. I'm not going to be broken by this. I'm not going to be hurt by this because I'm a learner. It's okay. You have that space, right? And now it builds a new pattern, and this starts becoming a new pattern. Now, first it'll be painful because you're used to going from here over and over and over again. But as you get better at stopping and in that space, say, nope, I'm okay, because I'm a learner. And you keep doing that. Eventually this will become the new pathway. This will become the new hypnotic rhythm. You'll move forward in faith as opposed to fear when every time the trigger hits. Okay? All right. So how many guys feel good about your new driven identity as the learner? Yeah, okay. Like I said, being like, being coachable, being a learner, like, for me, that literally transformed my entire life when I was given that one gift. And hopefully as we'll take that and turn it into your own identity, because if you can, it will free you. Okay, so we talked about body, we talked about ego. Obviously the body sides and then the ego sides. Not enough trying to remember where we brought this. Slide back. All right, so there's fear, instinctive mind. So that's what I want to go deep on, on the fear side. Now we're transition over here to the faith side. Okay? This is your conscious mind. And again, in my analogy of the conscious mind, you've got two monkeys. You got emotional monkey, and you got logical monkey. Okay, so now where we go and start diving into faith. Okay, so with faith, the very first key we talked about is figuring out our identity, okay? The identity, faith, the identity of the driven, which is the learner. Okay, number two we're talking about now, I want to go into values, okay? Before we set the goal, before we figure out definite approach, before we do all these things, next thing I want to figure out is, what do we actually value? And this is something. I did this exercise two or three years ago here at Mastermind Paradise. Some of you guys may have done this with me before. I've done it a couple times with my kids as well. But this is one that's really valuable. First off, it's valuable for you to start understanding what does your subconscious mind actually desire? What do you actually look forward to? What are the things that you value the most? Prior to me doing this exercise, I never thought about it. I never thought about. I knew I value certain things, but I never really knew what those things were. And this is exercise. One of my friends, his name's Tal Tusmany, he's the head of the Ayn Rand foundation, and he wrote a whole book about being happy. And the whole core thing that he talked about initially is like, you have to realize and understand what you value, figure out what you actually value. Then you can start pursuing those values. And true happiness comes from the pursuit of your values. And so what we're going to do right now is we're going to do another exercise. You guys all have your little sticky notes in front of you. Okay? Sticky note exercise. Will someone throw me a pack of sticky notes? I don't have one. Boom. Got it. Thank you. Look at that. Catch my gimpy arms. Like, come on now, give me a round of applause. Just kidding. Okay, so what we're doing the sticky notes. You're going to have these, and I would take your piece of paper and Flip it over to another piece of paper, whatever. I don't really care. But what we're going to do is we're going to take three minutes, and in the three minutes, I want you guys to write down what are all the things that make you really, really, really, really happy? Okay? And the more you can write down, the better. So if you're happy, old books makes you happy, and that's me. I make old books. Make me happy. My wife Colette, makes me happy. My kids make me happy. I've got. I like superhero moves. Make me happy. Like, everything you can think of that makes you happy. I love going to church. I love reading about Napoleon Hill. I love. Again, as many as you can do as fast as you can in three minutes. Each one a new thing that you love, that brings you happiness and joy, that fires you up, that you could just do that, you'd be pumped. The more you can get done, the better. Hopefully get these 20, 30, 40 done in the next three minutes. Ready, set, and go. Okay, way to wrap this up. So this is what we call your value galaxy. These are all the things that you value. Okay. But obviously for a lot of you guys, some of you guys more than others, there's a whole bunch of stuff, right? So next phase in this, now you have all the values written down. The next phase is to go and create what we call value themes. And what you're looking for is you're looking for five or six, because what's going to happen is like, okay, all these ones right here, let's say a bunch of these are about my family. So you're going to draw a circle on your team. And all your family ones, you put there inside the family one. These ones are about health. And then put all your health ones, and then these are about my work or my mission, the things that I'm doing. And these are about old books or faith or whatever. And so go and create five or six value themes and then take the sticky notes that fit in those themes together and kind of plug them in. So all your theme or all your value, the things that make you happy should fit somewhere inside of a value theme. Okay. This is going to help us to shine a light on the things that your subconscious machine inside of your head loves and craves. Yeah. Let's give you a minute to make your value themes. The first time, this exercise was really fun for me because I was, like, having so much fun thinking about all the things that made me so happy. And then I started moving them in. I started Seeing these patterns, right? Like, oh, my gosh. For me, it was like my family was a huge value that I had, right? Like, half my things were all tied to my family. And then my mission, what I'm doing, my work was like a big part of it. Like, old books was part of it. My religion, my faith was part of it. My friends, like. And so I started, like, becoming these. These different themes, right? I remember the very first time I did this, I took my kids, we were on a spring break, and we did the very first time and how our kids do this. And it was crazy because, like, I've known my kids ever since they were born, their whole lives. And as they did this and they started doing it, it was weird. It was fascinating seeing, like, what things, they actually were really important. I had no idea. I was like. I didn't even realize that that was that important. Like, you get, like one of our sons, he was doing these weird things. I'm like, these are like, he's so. I don't understand him. And then when we did this exercise, it was like, oh, because he values, like, his individuality, he wanted to be dressed different and do things different. I was like, oh, that made. I never saw that before until we saw it here inside of his galaxies. It was really cool to be sorry. Inside of his themes. And so it's a really cool exercise for you to figure out really quickly where you, your family, coworkers, like, the things that people value the most, right? What you value the most. Now, Ayn Rand, who wrote Alice, shrugged. She said that value is that which one acts to gain or to keep. Okay, so this is my family. It's like, I'm either trying to gain a family or I'm trying to keep my family. I value it that much. I'm either trying to get it. Cause I value it, or I'm trying to keep it. Okay. And she also said that happiness is the state of consciousness which proceeds from the achievement of one's values. Right? Going after your values, like the pursuit of these is the thing that actually makes true happiness throughout your life. So pursuing the things you value most, if you know, these are the things that make me the happiest. When you think about it, the pursuit of those is what makes you the happiest, right? And so many people are not pursuing their values or they're against their values. They're doing things. And we're going to talk when we get to the 16 needs. In a while, you'll find that there are things you are doing that you will give up your values for different needs. And it's really fascinating how quickly people will return away from the values. The values are things that bring the most happiness. And so it's important to have this as a guy. You have. This is what I'm shooting towards. Okay. And we start setting goals. There's different levels of goal setting, right? For me, the very first, like, if, again, I'm not a football player, but if you're a football player, right, and you get together, the very first thing you, like the first goal you were setting is you were trying to figure out, what is the hall of Fame? What is the thing, like, I want to be known for someday, right? What is my legacy? What's it going to look like? That's the biggest tier. And I think about the hall of Fame, like, this is like the, like, if you were to achieve your values, if you were to pursue and be able to keep the values, when you're all said and done, like, when you die, that is the hall of Fame goal, right? This is your legacy. It's the thing that you actually would die at the end of the day. Now, we're not going to do this exercise right now, but I think three years ago in Mexico, the first time I talked about this, we did this exercise and we shared, like, the hall of Fame is the pursuit in us getting all of the things that we value the most. We did a really cool exercise where we had everybody sit down, actually write out their eulogy. If you had just died and you wanted to have somebody at your funeral read your eulogy, what would that look like? Okay. And we had, again, it was like a two hour long process. So we're not going to do it tonight because it's already 10:30 tonight. But it was really powerful. And if you want to, we could even send you guys recordings of that session after, if you guys would want to do this on your own. But it was cool because in the eulogy, the way we structured the eulogy was like looking through, like, when I die someday, I want my eulogy to say, like, he was somebody who loved his family, who took care of his family. He's somebody who stuck, and he was true to his faith until the end. He's somebody who cared about his mission and like, the things we want somebody to say someday, like our hall of Fame at our funeral is the pursuit of our values. That's like the thing that actually matters. A lot of people are going to say, hey, Russell made a million dollars. But they might say, man, Russell changed A lot of people's lives. Because that is my core value, right? Is changing people's lives. And inside that, yeah, you're making money, things like that. But the core value, like the value theme, is that my mission? I'm trying to change entrepreneurs and change the world. Right? Those are things you want to heard at eulogy. So what we did is we went through values, we took a eulogy, and that became the hall of fame goal. Like, this is what I want someday, when I pass, this is what people say about me, right? That is the legacy I want to leave. So that's where we start. Okay, so first we talked about identity here. The first thing, right, with our. With our T bar list. The second thing I wanted to go through then is values. Okay, now we know the values right here, right? These are the things that you are. Do you want the drifting? Right. So my question for you just to think through really quickly is, what does it look like to drift in your values versus what does it look like when you're driven towards your values? Okay. Because ideally before, like, oh, yeah, I'm always pursuing these, but is that the reality? How many days of life are you not actually pursuing those? So I want you to think really quick. This is not less. This is less of, like, an actual identity. But I want you just to write maybe a sentence or two of, like, what does it look like in your life when you know you have these values and you're not moving towards them, you're drifting away from, for whatever reason? Okay, what does that feel like? What does that actually look like for you? Instead of trying to. A sense could be like, hey, when I'm drifting away from my values, it's painful because I know that I should be doing these things, or I don't like it, because whatever that looks like for you, the drifter version, I want you to kind of explain it so you've got that there to be able to see the contrast of. When I'm driven, I'm moving towards these values to pursue them constantly. When I'm not, what does that actually feel like? So let's do 60 seconds. Just write a sentence or a paragraph or whatever you have about what does it look like when you drift in this value versus what it looks like when you're driven towards this value? Okay, 60 seconds. Ready, set, go. All right, here's another example. What's the drifter? The drifter version of me not pursuing my family? So for me, it's like, I say something like, when I'm drifting, I'm not making time for my family. I'm staying late at work. I'm not focusing on them. I'm not showing their games. I'm not parenting the night. This is the default I'm shifting to as a drifter when I'm not pursuing my values. Now, we've identified the values, the things that will literally bring us the most happiness as we pursue them, as we gain them and we protect them and we keep them. We're looking kind of the opposite side of, like, man, like, what's the drifter version of that? Right? Again, I want you guys to be able to see and become aware of, like, this is where I'm drifting and I'm not pursuing my values. This is where I am pursuing my values, right? It comes back the same thing when a trigger happens, when, like, I don't want to go home at night because of whatever, I'm going to neglect my family or I'm going to not go and work towards my mission. Whatever the version of that is for you, right? When that pattern hits, we recognize the pattern and there's a space. And in that space, there's time for us to say, no, I'm going to pursue the value. No, I'm going to go focus on my family. No, I'm going to focus on things. And that gives us the ability to change, okay? So as we keep going through these on the face side, we got identities we cover. We got values now inside of our values. Next up, I want to talk about, and this is what Napoleon Hill talked about all the time. The number one law of success he talked about over and over and over again is having a definite purpose. Now, typically in the past, I would talk about definite purpose first, right? But the reality is that the very first time I remember doing this value exercise, I realized that when I started figuring these things out, like, my definite purpose was usually tied to one of these, and sometimes it was different times. Like when my wife and I got married, right? My definite purpose was to figure out how to get her to fall in love with me so we could get married and have five beautiful kids, right? And that became my definite purpose, right? When I was in wrestling and I wanted to become a state champ, I had a definite purpose, right? And it was one of my values that I focused on and became the thing that I was pursuing. So typically, for any of you guys, if you are setting a big goal, my guess is the goal you are setting is going to be tied to one of your core values. And maybe it ties into one or two because Sometimes, you know, like, for me, if. Like, sometimes this is the core one, but this one is also very involved. Like, if I was like, wrestling and health, they tie together, right? Like, if I'm not also focusing on the pursuit of my health, then wrestling struggles, right? And so sometimes there's crossover, but typically there's. In a season of your life, there's one value that you are setting a goal for a definite purpose and you are running towards. And so I wanted to lead with the values first. So let me say, okay, here's the values I have now inside of that. What is the definite purpose? What is the goal? What is the thing that you are going to be focusing on that we're going to talk about? Okay? So definite purpose I want to go into. So the question next is, what is your definite purpose? If I come back to the goal strategy, right? Number one, we talked about the hall of Fame goal. This is the pursuit of the values. This is your legacy. Okay? Now, football team, they have the hall of Fame. Each player's got a Hall of Fame goal they want, but then they come back like, okay, the goal for this year is we want to win the Super Bowl. Okay? So the definite purpose is, what is your super bowl goal? What is the thing you're trying to achieve? Like, in the next eight months, 12, wherever that is, like, the next thing, right? It could be to win a two comic book award. It could be to lose £20. It could be like, what is your Super Bowl? What is your definite purpose? Okay, Napoleon Hill talks about this so much. In fact, if you listen to, again, Outweighing the Devil at the very beginning of the book, first thing he says is that the difference between a drifter and driven is that a drifter never has a definite purpose. They're just going out there doing stuff. Whereas driven people always have a purpose. That was his definite purpose they're focusing on. Okay? This is Napoleon's quote. There's one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants and a burning desire to go and possess it. Okay? So this is the very first step for us to go and pursue and get our goals is to know exactly what it is. Okay? Most people I meet, even, like, inside of our community, I'm like, what's your purpose? Like, oh, I'm trying to start a business. Like, that's a purpose, not a definite purpose. Right? A definite purpose is deeper than that. Like, it's the exact thing that you want. I remember, for me, the very first Time, I think in my life, I had definite purpose. I'm sure a lot of you have heard this story before, but in wrestling, I remember going to the state tournament my ninth grade year. I saw a guy named Matt woods who was on my team. He was a two time state champ. I watched him win his third state title. As soon as I saw that, I was like, that is the thing I want, okay? That was the definite purpose. It was the thing that shifted me from being just a drifter who showed up every day at wrestling practice. I was doing the motions. I was there with the team, hanging out, right? I was in hypnotic rhythm as a drifter until I figured out, no, I want that, right? It was a definite purpose. I want to become a state champ. I want to do within the next 12 months. Since I had a definite purpose, everything shifted, right? The world aligned for me because I was going after something. Same thing true in business, okay? When I got into business, I was trying to make money. I had a purpose was make money, right? But I was in hypnotic rhythm. I was listening to podcasts, I was showing up on the teleseminars. I was doing the things. But it wasn't until I saw John Reese make a million dollars in a day. And for me, I was like that, that's the thing I want. I want to make a million dollars in 12 months. Like, that was the goal. I said I had a definite purpose. When I did that, when I made a definite purpose, it got me out of drifting into a driven thing. And I was able to go and achieve that very short period of time, right? So we have to have a definite purpose. Earl Nightingale, if you guys know Earl Nightingale, I had a chance. My wife and I had a chance like two weeks ago to actually go to Earl Nightingale's widow's home. We had a chance to sit there. We got to see the actual gold records. Some of you guys have heard the story, but Earl Nightingale wrote a record back in the day called the Strangest Secret. And this strangest, this record he wrote, he put it out there with no marketing, no nothing. It became, it was the first record, first spoken word record ever to go platinum. It went gold and went platinum, selling millions of copies with no advertising. He went from writing this record to being, you know, a guy who's kind of normal, to becoming a millionaire within, like three months from writing this record. There's a whole story. I won't go into it tonight, but anyway, it's called the Strangest Secret and there's two clips I'm gonna Show you guys from the Strangest Secret. The first one is about picking a definite person, having a direction. We're gonna go. So this is a couple minute clip right now from Earl Nightingale from the Strangest Secret, talking about her definite purpose.
