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And now a message from McAfee. Your package couldn't be delivered. You owe thousands in unpaid tolls. You won a free gift. If texts like these sound familiar, McAfee can help. McAfee automatically identifies text and email scams as well as AI generated audio to help you stay safe. If they're faking it, they're not making it past us. Get award winning scam detection today. Mcafee.com keepitreal do you have a funnel? But it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast. This is the Russell Brunson show. Hey, this is Russell. Welcome back to the show. I, I hope you guys enjoyed the last episode. You had a chance to listen in to my very first presentation of the OfferLab Live event. Going deep into the history of how this game is played. You know, I talked about how if you want to be successful in the future, you have to understand the past, right? And hopefully it's got a lot of value from that one and you listen to it. If not, go back and listen to it. It's really cool. Today's presentation is a little bit different. This one. After we launched OfferLab and showed everyone this opportunity, one of the big things, a lot of people were like, there's so many ways to make money on the platform. I don't understand what to do or what to do next. And initially we shared like 17 different ways to make money on the platform. I think some people got overwhelmed. And so I did a special session where I said, look, there's basically four core ways to make money on the OfferLab platform. And I walk through each one kind of step by step and walk through exactly how to do it, how it works. And by the time it was done, people are like, oh, I get it. This is why this is so important. This is why you care so much. This is why you keep talking about it and making it such a big deal. And so I wanna share this episode with you guys as well. You guys can go through the four core ways to make money on the OfferLab platform. Whether you're an affiliate, if you've got an offer, if you're someone who does nothing and you're trying to figure out how to, you know, how to hustle, maybe you have both you're both an affiliate and an offer creat. Or maybe you want to learn how to be a broker. I'm going to walk through all the different ways and I think it's going to open your mind to the opportunity that you can have by jumping all into OfferLab. The coolest thing about OfferLab too is you probably know this point is it's free, so there's no reason to not do it. Just go to offerlab.com, get your free account. And while you're doing that, listen to the rest of this episode. We'll find out four different ways to make money on the platform. What's up, everybody? Great to be here again. Excited to be hanging out with everybody. How are you guys all feeling? I'm not going to lie, I'm feeling really good right now. Two days ago I was really tired. Yesterday I was kind of getting back and now today I'm ready to rock and roll. Yesterday was special. I hope all you guys enjoyed the event. Yesterday there were so many amazing speakers, so many just aha's and takeaways and just different ways to look at the world and understanding business and marketing today. And it was really special. I hope you guys all took advantage of it and participated full out. Again, you had a chance to hear from speakers that normally would cost thousands of dollars to hear these guys speak, and you had a chance to hear them for free for being part of this launch event. So hope you enjoy it. And today is going to be just as insane, if not more. I know the speaker and it's amazing. And so I cannot wait to share all these amazing people with you guys today. But before we do, I want to spend a few minutes hanging out because you get thousands of people on a live stream like, come on, I want to talk to you all. So I asked if I could jump in and talk first. Hopefully you guys are okay with that for two different reasons. One, I want to share something really cool I think will be useful for you guys. But number two is last night we were going through all the chats and all everything and there was a whole bunch of questions everyone's asking. And so I was like, how can I answer all these questions really, really quickly? So my team put together a list of the ones that were asked the most often. And so my assumption, if 10, 20 people are asking the same question over and over again, it's probably two or three thousand people have the same question. So I was gonna go through some of those really quick. If you guys are cool with that and kinda go through some of these questions and answers. And that way for all you guys who are still a little confused about OfferLab, about the certification upgrade, stuff like that, and kind of get rid of that, and then you can just focus on learning for the next eight hours today. Is that cool if I do that? Wave your hands if you're cool with that. All right. Sick. That'll be fun. So first thing I do before I go through the questions, I wanted to kind of re step back because again, every time you launch new platforms, kinda like when I launched clickfunnels, the very we launched this brand new platform into the world and they can do a billion different things and I'm showing it to people and they're like, there's so many things that it can do. I don't know what to do. It kind of reminds me of you guys. Any Seinfeld fans in the room? Do you remember when Jerry gives his dad a little pocket calculator and his dad figures out that you can figure out the tip? He's like, oh, my tip calculator. He's like, dad. It does other things. That's what I felt with clickfunnels. People are like, oh, I can use it to generate leads. I'm like, it does other things. You can sell anything. Like, oh, I tell people you can do book funnel. Oh, clickfunnels. You can build book funnels. It does book funnels. But you can do webinar funnels. Oh, you can do webinars. And it took me like a decade to convince people all the ways you can make money inside of click funnels. So this is kind of similar. Even two days ago, I shared 17 different ways to make money on OfferLab. But there's more. There's a lot of different ways. And so I think for a lot of you guys, you're like, I'm excited. Russell's excited. Everyone here is excited. I'm not really sure exactly how I'm gonna make money with this. How many of you guys are kind of feeling a little bit like that? You're feeling the energy, but you're just a little bit like, okay, so I wanted to step back first. I'm going to break it down because you wash away all this stuff. There's basically four core ways to make money inside of offer lapse. I'm going to walk through those really quickly because if you understand that, then inside of that, there's a million different ways and strategies to do it. But there's four core ways that I see and as you're listening to the speakers today, you'll notice people are talking about everything like, oh, that's number one. Oh, that's number three. That's how. And you kind of see where these things would fit for you specifically. So I'm going to go through those really quick. So four, four ways. Alright, so way number one. Way number one is the most simple, this is the most easy. A lot of the questions you guys have is like, how long is this gonna take, how much time did I put into this, blah, blah, blah, all that kind of stuff. The first way is the easiest way. If you saw me do the demo, it literally takes less than a minute to do. How many guys want to do this in less than a minute? All right, this is the easiest one. So this is just basically affiliate marketing. Okay. I can type or write Affiliate marketing. I have the worst handwriting. Okay, so affiliate marketing, that's the first one. If anyone comes in late and they're like, what did Russell write here? It says affiliate marketing. So that's the very first one. Now, what's cool about OfferLab versus traditional affiliate marketing? Traditional affiliate marketing. I go find some of the product I like. I sign up for an affiliate link, I get the link, I promote it, someone goes to their funnel, buys stuff and doesn't buy stuff, and then I get paid commission. So that's traditional affiliate marketing, which is great. There's always gonna be a place for that. OfferLab is different because as an affiliate, it puts the control back into your hand. You get to figure out what is it you want to sell and how do you want to sell, what's your upsell down sell flow, what's it going to be? So what it does is with the affiliate marketing, basically you log into the OfferLab marketplace and you see all the offers that are there. And today there's a lot of offers, tomorrow there'll be more offers, the next day there'll be more offers. In a month from now, it'll be even more in six months from now. So this marketplace is expanding and it's growing every single day. Big part of this launch event is to get more people with offers on here. But as an affiliate, you get to go and basically shop around for offers. You go to the OfferLab, you log in, there's tons of different offers and you're like, what should I sell? And you can log in there, you can see what's even available to sell. For example, right now I don't have it on yet, but, well, I do have. All my books are on there. So if you're like, I want to sell.com secrets, you can go, I want to sell.com secrets. And you go, submit. And then you can sell my.com secrets. If you want to sell other products. We're adding think and grow rich there to students. In the very future, Think and grow rich will be in there. Plus, people have courses. People have membership sites. There's all sorts of stuff. I'm adding our school groups into there. So if you wanted to promote our school group, all sorts of products are in there. And it's gonna keep growing and evolving, right? And then you, as an affiliate, you log in and say, okay, I want to build a funnel. You're like, for my funnel, I want the first product. I'm gonna sell Russells.com secrets DCS. And then I'm gonna upsell Eileen's speaker course because someone wants funnels gonna learn how to speak. So I'm gonna upsell Eileen's speaker course, right? Make sure she's got a speaker course for $300. And then after that, I'm like, I'm gonna do Christine's funny ads course because Christine's got it funny. You guys will meet these guys tomorrow. Today or tomorrow. Tomorrow they're speaking, but you'll. Anyway, so then Christine's got a cool funny ads course. We got funny ads course. And so I put that thing together and then I go on social media like, hey, everyone, there's this really cool book called dotcom secrets. You haven't read it? It's amazing. Click here to get a copy of dotcom secrets. They click on it, and then they go to your offerlab affiliate link. Boom. They buy.com secrets and then they upsell Eileen's speaker trade, and then they upsell Christine's thing. And you're going to pay commission on every single one of those. And then in real time, what happens is after the sale comes in, the money gets split. So that's one of my dot com secrets. I get paid half the money or whatever percentage I put, and then I ship the book out and you get the other half. And then Eileen's course, depending what percentage she splits on it, you get half the money. She gets half the money. Next person gets it, it splits half money, half the money. And so you can create whatever you want. It's the coolest thing in the world. You just figure out, what do I want to sell? And literally, you can do this every single day. Every day. You can walk into an offer. I'll look around. What is it? And you're like, oh, here's some cool supplements. I like, oh, here's this cool book, here's this cool thing. And you can just go create a funnel in 30 seconds and just go post on social media, go post it on Facebook. I saw people doing this yesterday. They literally were going on and just like creating a funnel offering, like, hey guys, go get this free book offer. Hey, there's a really cool $27 eBook. And people are just putting offers out there. And so it gives you the ability, like you can launch a new offer every day. It's really fun, it's really easy. Now what I recommend doing, the affiliates are the most successful. Usually they buy the products first. So what I would do if this was me, I would set up a funnel. I'd buy the front end. That way when the box shows up, let's say you buy Dotcom Secrets, right? The box shows up. I would make a video of me unboxing. Like, hey guys, I just got this book in the mail. I'm gonna read it, I'm gonna unbox it. You unbox it, you pull the book out and you show them like, this is amazing. Do you guys want a copy? Click link down below, right? And then when someone goes, they buy the whole thing. Same thing with supplements. I was telling you guys two days ago about Kenzyme, which is the supplement I take that gets rid of microplastics in your body. It's the greatest supplement in the world. I have my before test, my after test of actually using that supplement showing my blood levels of plastic before and after. So I'm gonna be making a video in the very near future of me showing like, here's my plastics before and after. And here's the supplement I take click down below. And all I is I take them to literally the offerlab funnel that I'm building for Kenzyme, which takes me less than a minute to build. So that's the first way to make money. Just traditional affiliate marketing with a spin where you can go and figure out exactly what you want the funnel to be. And again, you can build infinity funnels in here everyday login. Like what do I want for upfront and what I want for an upsell. You can pick things and just very simple. So that's way number one. You guys all got way number one. If you got way number one in the comments, say right way number one. Some people, McCall is so good at giving good call outs. What to say in the comments. I'm always like, comment something cool. All right. Way number one. Let's go. Okay. All right. Okay, you guys ready for way number two? All right. Way number two. This one is really cool. This one is for somebody who owns an offer offer. Offer owner. This is someone who has an offer. How many guys are an offer owner? You have a product that you sell on the Internet somewhere. Okay? A lot of offer owners, okay? Now, as an offer owner, the way you can make money is you take your offer and then you can sell your offer anywhere. It doesn't matter if you sell it on Shopify, Click Funnels, Patreon G. It doesn't matter where you sell it at. You can still sell it over there, but you can take that offer and then you plug it into OfferLab. Okay? So it's just in the marketplace and so you put your offer into OfferLab and it's there. And then guess what? Affiliates can find it and they can be like, oh, I just saw so and so's offer. That'd be a great upsell for me. That would be a great order form bump. Well, that'd be a great front end. And then people will literally just take your offer and promote it. Okay, so if you have an offer and you don't put it on OfferLab, the only logical reason I can think of. Yeah, there's only one. The only logical reason that you wouldn't put your offer on Offer Lab is you literally hate money. That's it. There's no other logic. People are like, well, what's the downside? I'm like, it's free to put on, and then people sell it and you make money. But I don't know, what do you hate? There's money. You just. You put it there and then it's really. It's that easy. You don't do anything. You just put it there, Then people sell it and you get money. Like, Internet marketing used to be hard. We had to do stuff. We had to drive. You just put it there and then these guys take it and they sell it and you make money. I tried for three months to get every person I know on the planet to put their offer in OfferLab, and they all fought me. Except for, like, I think we had 600 people got their offers live before we were live two days ago. I'm like, you guys, not only do you get money, you also get the lead. Someone buys your product, it gets fulfilled wherever you sell. So you sell on Click Funnels or ghl. Wherever you sell at, someone buys an offer up, it gets fulfilled inside your product, inside wherever you sell. Typically. So all you know is that an order comes in, money shows up, and then your product gets shipped out. They get added to your cra. So it's just free lead gen, free money, free everything. So that's number two. So if you're an offer owner, all you do is you take your product and you put it on OfferLab. That's it. Very simple. Now, this takes a little bit longer, but not much. This takes less than a minute to build out a funnel. This takes probably 15 minutes to get set up for those who have an offer. I'll explain how it works. Really simple. It's so easy. I'm not gonna demo it cause I didn't create a demo video, but I'll explain it. So for example, I took every one of my sales pages, like Dotcom Secrets, Expert Secrets, Traffic Secrets, 30days.com, every sales letter inside clickfunnels, and I just cloned the homepage and I changed the title of the homepage to OfferLab. So if someone goes to expertsecrets.com, you see the sales page. But if you go to expertsecrets.com offerlab, there's a clone of the page. It's just a clone, straight clone. Then I tell OfferLab, I'm like, here's where the clone page is. And OfferLab's like, put this code and just paste it onto that page. So you copy and paste it. Takes control C, control V. So three seconds, maybe you paste it on the page and offerlab pings. It's like found the page. And then offerlab pops up your sales page in offerlab and all you do is you go to every single order button and you click on it and you say, switch from my normal order button to an offerab order button. Takes you 30 seconds and then it's done. And then that page is live inside. Click is live inside OfferLab and it's done. That's it. And then you get free money and free leads just for putting it in the marketplace so we can all sell it for you. That's it. Okay, does that make sense? It's almost too simple. Okay, so number one way to make money is being affiliate marketer. Number two way is put your offers on there and have other people sell them. Okay, how many of you guys understand way too? If you do type in way two right now. What's up? Way two? Type in the comments. All right, way two. Okay, you guys getting this? I told you this is really simple. I think we're all over complicating this this is like my gift of simplicity to the world. Now that you're all getting, okay, way number three, and this is by far the best way, just so you're all fully, fully aware, way number three is a combo of these. The best affiliates I know have their own offers. The best offer owners are also affiliates. This room, everyone who came out here as speakers, for the most part, they all have offers and they're all affiliates. They're doing both to really, really, really, really win at this game. The key is to do both of them. Have your own offers on the platform, being affiliate, doing collabs, doing joint vent. This is where people will make the crazy kind of money. The money that we're all hoping for, the 2 comma club amount of money, right, is when you're doing both of them. So how does that work? What happens is in this, we start doing partnerships together. Let me think of an example. Robert Kiyosaki wrote Rich dad, Poor dad, right? Really good book. He also has a game called Cash Flow Quadrant, and I'm getting him right now to put that on the platform. For me, it's like I promote my stuff every single day. I have an event called Selling Online. So Selling Online is an offer that I have in OfferLab. I pay 100% commission. It's a $100 offer. I pay 100% commission. It's in there already, right? But Robert Kiyosaki is putting Rich Dad, Poor dad on there and the game over here. So for me, it's like I can keep promoting my own offer, which is great. But eventually my audience gets tired of hearing me talk about myself every single day. So I was like, wait, Rich Dad, Poor dad was the book that changed my life. I read it when I was in college, changed its trajectory. Rich dad, Poor dad very soon is on OfferLab. So I go, hey, I'm gonna do both of these things, right? So I'm doing is. I'm say, okay, I'm an affiliate marketer. So I'm going to go and I'm going to create a funnel in 30 seconds where number one is, I'm going to put Rich Dad, Poor dad as the book. Then he's got the Rich Dad, Poor dad board game. I'm going to make that the order form bump, okay? So I'm going to drive traffic. I'm an affiliate. So there's the book, there's the order form bump. Then after that, then upsell number one for one click. Upsell. Guess what I'm going to put in there? My offer. I'M going to put selling online. Now. My audience has heard me talk about selling online every single month for 12 months in a row. How many of you guys are like, if you send me another email about selling online, Russell, I'm gonna strangle you. Right? We've had, I think 50,000 of you guys who've gone through that event. We've promoted it pretty aggressively. We spent over a million dollars a month on ads over and over and over and again. So for me, I'm always like, what's a new way to introduce this to my audience? So instead I'm like, boom. Now I have this funnel where I'm still in rich dad pod. I can go buy ads through it. I can go live on Facebook. I can go live on Instagram. Hey, guys, this is the book changed my life. It's called rich dad, poor dad. If you haven't yet read it yet, click down below to get it. They go, they click over here. Boom. They buy rich dad, poor dad. They buy the order form bump of the game. Then upselling one selling online. And they're like, oh, now they're a different state. Like, okay, I'll try Russell. Selling online event 1. Click upsell. Boom. Okay, now what's happened? I made money as an affiliate and I sold my own product. I did both. That's the big secret. That's it. You understand? Like, this combination is how you start winning this game. Okay. And then I can go back to rich dad port. I'm like, hey, man, I sold 5,000 copies of your book. He's like, you did? I'm like, yeah, we should be friends. He's like, we should be friends. You sold 5,000 copies in the book. I'm like, I have an idea. What if you took the dotcom secrets book, right? And I build you a funnel in five seconds.com secrets book here, upsell my trilogy set. And then over here, you can sell your real estate cash flow coaching program, whatever. He's like, sick. Then he promotes it because we're in a partnership. I sold a bunch of books for him. He sells 5,000 copies of my book. He sells his coach on the back. We both win. Guess how much money I gave Mark Zuckerberg at that transaction. Zero. Guess how much I got from Robert Kiyosaki. A lot more than zero. That's the game plan. Does that make sense? That's this collaboration. When you play both sides of this game, when you're an offer owner and you're an affiliate, you start going in these networks, in the network and you start getting to know people inside there. It's like there's so many collaboration deals. We got some speakers today. I got some glimpses of what they're gonna be talking about, where they're gonna show you guys how to do this. How do you create really good front ends and put them in here with AI? How do you get things working real fast? How do you create front end offers and back end offers? Some of you guys are maybe new to this game. I don't know how to create offers very quickly. Inside the certification, we're gonna teach you and train you on how to build offers. Because the more offers you have on the platform, first off, more opportunities you have to make money. But number two, it's like more collaborations, ideas, and ways you can move things around. And so there's a million different ways, but that's way number three is the combo. This is the way that you'll make the most amount of money if you do this. Now, if you're just beginning, you should start here. Then you should learn how to get offers. Then you should have evolved to this where it's like, hey, the combination of me mixing and matching offers and audiences and people is how we win this game the best. Okay. All right, that's way number three. How many guys like way number three? Type in way number three in the comments. I'm actually curious now. Okay. One, two, and three. Which one are you most excited about? You most excited about way number one. Way number two. Way number three. Which way are you most excited by? 3, 3, 3. 3. 1. 1. 3, 3, 3, 3, 3. 1, 1, 1, 1. No one wants two. Come on, guys. All right, you got some twos in there. Threes are technically twos too. All right. Okay. All right, so there you go. Way number one. Way number two. Way number three. Oh, wait. Russell said that there are four ways, but wait, there's more. All right, how many guys want the last way? Okay. The last way. This is my sneak attack. Okay. So I'm going to be completely. I'll show you everything. I am fully, fully, fully aware that OfferLab platform only works if you all adopt it. That's the reality. People ask me, how's launch going? I'm like. I'm like, this is not like a typical product launch where it's like, we made X of a billion dollars. Right? This is not that kind of product launch. I'm making $0. We literally paying out 100% commission. So I don't make money on this product launch. I make money in the Long term, if we all adopt the platform, we start using it, right? So traditionally, what would happen is I'd be out there trying to get all the affiliates on and trying to get all the offer owners. And I am. My team is. Now, we've been doing that. That's my number one role right now, is getting everybody on the platform. So that's the heavy lifting I'm doing. But as we're putting this together, what if we did something kind of crazy? And this is not something we're doing for forever, by the way. This is like, right now, I need your help. Therefore, I will reward you handsomely for helping me. But in who knows, three months from now, six months from now, when adoptions happen, I won't need the help anymore, and this part will disappear. Everyone who has it will be locked in. But long term, over the decades, I won't need this. When we hit critical mass, it'll just grow. But during the short term, there's this little window where I need you guys help. So to do that, I'm going to reward you handsomely. So way number four, it's what we call a broker. Okay. So this is what a broker is. A broker is you find somebody who has an offer and you get them to put on OfferLab, or you find someone who's an affiliate and you get them to come onto OfferLab. So you just are the one shaking the hands and connecting me and them. That's it. You don't have to sell anything. You don't have to do anything. You just connect them. Okay. And by bringing them on the platform, you can get a broker fee. Okay, I talked about this two days ago. I did the big longer presentation. I talked a little about this. There's basically, there's three tiers here where this works. When someone first comes in, you don't get any broker fees at first because it's just. Yeah, it's just we don't know if you're good or bad or if you're spam or scam. We have no idea. Right? So as soon as you sold your first thousand dollars on the platform, what we do is we give you 0.5% of any of the transactions that happen from people you bring on the platform. So. So let's say, for example, if you met Robert Kiyosaki and you brought him onto the platform and he put his offers on OfferLab. So I recommend you guys learning how to use this so you can help these people. Because if they get their offer on OfferLab and people start selling It. It's just free money for them and then also for you, because if you get them on the platform, you get 0.5% of every single transaction. So that person sells a million dollars a year of their products and services. You get 0.5% of all that. If you bring in three people, five people, 10 people, 20 people, like that adds up really, really quickly. Also, if that person happens to do both of these and they promote something as an affiliate, you also get 0.5% of anything that they sell as an affiliate. So imagine you bring one person in, and that person sells a million dollars a year of their own product and a million dollars a year as an affiliate, you're getting 0.5% on both sides of the equation. Now, I have no idea what the math is on that, but it seems awesome. And that's if you just get one person. Imagine if you get 2 or 3 or 10 or 12, right? Or 100 or 1,000. It's insane. So this is the first tier. Now, after you've processed over $100,000 on our platform, then we bump you up to 1.5% referral fees. And so that's what I want to get you guys to, is we want to train you guys to become really, really good at this game, get you good at being an affiliate, get you good at creating offers, getting good at doing these combos and being brokers and stuff like that. Because when you get to here, they get 1.5%. So that means you bring Robert Kiyosaki in or whoever, they put the offer on the platform. Anything that is ever sold from that account in the Future, you get 1.5% royalty on it. Isn't that crazy? Or if that person's affiliate and they promote something, you get 1.5% of everything they ever sell in the future, forever. You guys getting this? You guys getting this? Making sense. This is my bribe that you guys help me to build this community. And again, this is not something that's here forever. It's here today. It might be here for three months, might be here for six months. I'm not sure exactly. People are like, when are you shutting it down? I'm like, when we hit critical mass right now. Anytime you launch a new company, it's like putting something into orbit. And the platform is big like that. We're putting this thing into orbit. And so I'm going crazy. We're spending my time, energy, money, resources, staff, everything to do this. And this is how we're recruiting you guys to do as well. Because if you help, it's going to be very, very profitable in the long term for you guys. Imagine you bring in a dozen affiliates and dozen product owners. Your royalty checks over time, in a year from now, five years from ten years from now. It can be really cool. So that is the third way to make money. Now, there's one other cool thing that I'll share really quickly, and I'm going to go through. My team tells me a lot of people are asking, I saw this on the side. You guys talked about this, but is there any way I have some people who want to bring in some heavy hitters. How can I get to this right now? I want that today. I don't want to wait and then get a little bit in here. I want to have you guys just a shortcut and just jump to the top and get the highest commission possible so that every person you bring in. Yeah, okay. So the way we do that is we didn't want to just make it like everybody has it out of the gate because again, we want to make sure people are qualified, they understand what they're doing. Sometimes if you give somebody with no knowledge or education, they go out and they do crazy stuff. And it makes. Makes the effort on our team side infinity times heavier and harder. And so we decided if we shift this a little bit, if we can train people and certify them on how to do all these things, they can get really, really good at it. Then we're willing to shortcut this. Instead of waiting until you get to $100,000 in sales, we'll just gift you that, we'll bump you up that level, that commission level, because you've been trained and you're certified that way. It's taking the heavy strain off of me and my team's side. So that's kind of what it is. That's why we created the certification offer. I'll walk through exactly what it is here in a second. That's the $497 offer a lot of you guys saw that we talked about two days ago. It's $497. You get certification, which gives you a whole bunch of training on how to do all these pieces in depth. And it gives you training how to be a broker and how to do all these kind of things. So it walks through all that stuff. And that's really the key of the certification program. Actually. I'll show that really quick and I'll do the questions. These are the pieces of the certification program. Are my slides up there? You go, so the basic things is, first off is we walk you through eight different affiliate playbooks, like how to do affiliate marketing on the platform. These are really cool. I've been building these. The live training for all these start next week. Where's the training? I'm like, when you log in there, there's a calendar. It shows you exactly what's happening. These are happening live. I train better live than I do when I'm prerecorded. And so I thought it'd be more fun after this launch, the event's done is to do these live with you. Okay, so there's eight different workbooks we go through, teaching eight different ways to make money as an affiliate marketer. Number two, there's six different playbooks on how to be an offer creator, how to create the offer, how to put things together, stuff like that. Number three, then, is three different ways to be an offer broker. We're going to walk through exactly what those three ways are, how they work, teach you guys how to do it, how to get people on platform, how to onboard them. We're creating some really cool tools where you could literally go to a Shopify store. You click a button, it'll pre build their page in OfferLab and you can show them like, hey, I just built this for you. Do you want it in OfferLab? I'm like, yeah. And then you get them in OfferAb and then, boom, you've locked them in. It's really cool. Some cool things are coming with that. So those are the broker playbooks. For those of you guys who have a new offer or you want to have an offer, we're going to be teaching you guys how to take that offer and launch it. I think that one's live next Wednesday, I believe. So we'll launch the offer with you, show you how to get your offers on the platform, how to launch and how to do it correctly so that people actually buy your stuff. I've already noticed people posting stuff in the marketplace and they're doing it wrong. They're trying to speak to the person who's going to buy the product versus, like the marketplace, you're going to be speaking to the affiliate. So we're going to teach you guys all the nuances on how to actually launch your offer correctly on the platform. Make sure it's going to work. We built that entire white label webinar for you where when your offer's on the platform, you can do this webinar to your audience to get people to buy the product, to promote the Product, a bunch of stuff like that, which is really cool. Then for those of you who don't have an offer yet, I'm giving you access to my Core Secrets product. We sell this product for $500. By itself, you get Core Secrets. It's the best product I have to teach you is how to actually create an offer you can sell. So Core Secrets is coming with it. And then for those who are like, I don't want to get traffic, we're giving you our affiliate funnel traffic challenge, which is a 30 day challenge. It'll walk you everything you need to get traffic. And then the super affiliate shortcut is it'll bypass you from down here all the way up to 1.5% and it'll lock you in that way. So again, when we shut off this super affiliate thing in three months from now, whenever it is in the future, nobody will get any of this, but you will be locked in. So anybody you bring in moving forward, you always have that. People are like, when's the software available? When does this shut down? I don't know exactly when it's going to shut down, but that's going to disappear. This is one of those things. I need your help. Therefore, I'm giving you guys something insane. And I want to make sure you understand that and you don't miss out. Because then that bonus is literally priceless. No platform's ever done that. I've never seen a platform that shared their fees with their audience. We're the first. I'm sure someone will knock me off. As of right now, we're the only ones. That's really, really cool. Total value of $20,000. And again, you get it all for just one payment of $497 today. And the next week we'll jump on and start going through all the playbooks, building them out, showing you guys how to do it, executing. You get better and better and better. They should feel more confident, more certainty. It'll be more fun. And you'll start playing this OfferLab game. It'll be really, really cool. So if you haven't got it yet, go to offerlablaunch.com go. I know a lot of you guys already signed up, so congratulations. We start the live training next week. We've already bumped your commissions up for everyone else. Make sure you get that. We'll show the slide and kind of reference it throughout the day a couple times. Make sure you don't miss it, but just want to make sure you guys all have that. Okay? With that said, I'm Way over time. I'll do two minutes, my team tells me real quick, and then we'll jump out. So just because I think some of these are really important, first question is, what's the difference between OfferLab and Click Funnels? Great question. So Click Funnels is my baby. I love it. ClickFunnels is a platform. And on ClickFunnels is where you put your offer, your sales page, your funnel, your merch, all that kind of stuff. Right. OfferLab is here. And OfferLab is an affiliate platform. So I still sell all my products on ClickFunnels. I just take it and I say I'm gonna list it over here on the platform and then somebody can come and they can buy it from OfferLab. And when they buy it, what happens is then it goes and unlocks it inside of ClickFunnels. And then when they get to the thank you page, it gives them access to whatever they bought inside clickfunnels on thank you page. Okay. And so they still work hand in hand. But that's kind of the difference. That leads me to the next question. I don't use clickfunnels. Cause I still put my offer in offerlabs. And this is the coolest thing. We created this. It doesn't matter what platform you use. Even like my mortal enemies, if you use them, you can still use our platform. It's great. Okay, so sometimes I go too far and I'm just like. As it's coming out of my mouth, I'm like, stop, Russell, no. So if you use anybody else and you put your product in their platform, guess what? You can still list it in OfferLab. When someone buys it, unlocks it inside of that platform. If you want to use Shopify, Shopify, you can put products here, someone buys here, it still ships it from Shopify. It's just listed here in the marketplace. If you want to use Patreon or if you want to use school or if you want to use whatever platform, it doesn't matter. We either directly integrate or there's workarounds you do with Zapier and stuff. And we'll train you on how to do all those things during the offer launch playbook next week. It doesn't matter what platform you can connect in it. And so what happens is the affiliates come in, they sell through offerlabs, but then the fulfillment happens on whatever platform you're on. And we are platform agnostic. It doesn't matter which platform you use. We'll just fulfill over there. And so that's what's really cool about this. It's just something that any platform you're on, it can be good. Now, this is the big secret for those of you guys who want to become brokers, imagine this. If you're a broker, all you do is you go to Shopify and find every single Shopify store and you contact them one at a time, like, hey, you've got 30 products. Can I put them on OfferLab for you? It's just free money. They're like, sure. And then you do it. And now you get 1.5% of everything that that sells to that channel. And then you go to the next one. Next one. In fact, there's a site called builtwith.com. you guys seen builtwith.com here's the big secret. You're going to go deeper on the broker stuff. But builtwith.com, you go in there and you're like, show me every single site that was built in clickfunnels and it'll show you every single site. Show me every single site that was built in Shopify. Every single site. Show me every single site that was built with and it shows you every single one. All of them. So if you want to just be rich doing nothing but brokering, just go to builtwith.com and shopify and then get every Shopify site and go one at a time and start contacting, get them on OfferLab and you get 1.5% of all these products. Millions of reichi. Some of you guys are going to become bajillionaires. Since that's not a real number, that's not an income claim. Right. Bajillion's not a real word. I probably should still say you're not going to become a bajillionaire because anyway. But you guys understand this is the magic. Or if you can go to ghl, you can go built with a ghl. You type in ghl, here's every site built in ghl. Sweet. There's every single person that you can go plug into the offer. Like, hey, go to clickbank. Both clickbank. Every single person has listed a product in clickbank. There's hundreds of thousands of successful offers in clickbank. They can still sell them on clickbank. The offer owner is just posting them here and then they get free money and they get the leads. It's insane. So, okay, hope that helps. That's what ClickFunnels is versus OfferLab can use other platforms. Yes. What's the coverage certification program? I went through that. Hopefully you guys understand that now. Oh, if somebody puts, okay, this is great. If somebody puts my offer, okay, so this person asking is an offer owner. Somebody put their offer inside of a funnel. The question is, do I still get the lead? The answer is yes. So as long as you set up correctly, which again we'll teach you guys in the offer launch playbook training to make sure you don't mess it up. When somebody buys this thing, wherever they buy it, again, they buy on click funnels, it'll trigger the same automations as if they bought on click funnels. So it sends them, it adds them to my list. It sends a fulfillment thing to send the product out. It adds them to my CRM. It does all the pieces you need. Okay, so even though they buy on offerlab, it still triggers everything for you. Which means for a lot of you guys, if you have front end products, you're paying Zuckerberg 100% or 200% commission. You can just put them on here, offer affiliates 100% commission. If they sell it, they get 100% commission. So they're pumped about it. And number two, you then get the lead and then you can sell them into your coaching program, whatever on the back end. Okay, so yes, you can do that. Da da da da. Do I have to add other people's offers to my offer for this work? No, you can be an offer owner and just go create your whole thing and just. Yeah, you can literally do that. In fact, it's really fun because for me, I'm putting every one of my offers, all my upsells, my entire product catalog is being put in there. My stuff, all Dan Kennedy's stuff, all my sneakers, everything I have is in there because I want to be able to create offers on the fly. I want to be able to say, hey now I want to do think and grow rich book with selling online upsell. I want to be able to do this. And instead of me rebuilding a whole new funnel, I can build it in 30 seconds like click funnel. So I recommend getting all your offers in there because give you the ability to test different variations of yours very, very quickly without having to go and rebuild the whole funnel. You just go and click couple buttons and it's live. Is there a payment plan for certification? We don't have a payment plan. It's $487. If you're not able for that, you can put it on a credit card. I think the minimum monthly fee on a $500 credit card payment is like 12 bucks or something. 13 bucks. That would be the payment plan. Put on Visa and have Visa finance it for you. We try to make it really inexpensive. Again, this money goes. Whoever brought you to this event, all the money goes to them. We're paying 100% commission on this. The only reason I'm doing this, because I want to make sure you are trained so we can get you to the spot where you're able to lock this in. So we just needed to make it high enough to get you guys to put some skin in the game because those who pay attention that we can show up, go through the training, unlock higher commissions. And so that's kind of why we did that. But there's an A payment plan. Okay. I think that's it. Okay. All right. Thank you, guys. Let me share some stuff, you guys. All even more poked out offerlove now that you understand all this stuff. Okay, awesome. Well, with that said, I'm so excited for today, you guys. There are so many insanely cool people coming and teaching and training. As you are listening to them and you're sitting here thinking, should I do this? Should I not do it again? The link's right there. Offerlablaunch.com Go. Go get certified. Go get signed up and just learn today. Have some fun today. Just try to, like, get the AHA's. Don't stress about it because next week is when we jump in the training. Get next week we're going to do OfferLab launch PlayBook, and we're spending a lot of time getting you guys the offers. Then we'll go into the affiliate playbooks and the broker playbooks and it'll just be line upon line, piece by piece, step by step, we'll give you guys everything you need to be successful on the platform. Right now, the only commitment is the only decision is like, do I think this could be my future? If so, go get signed up, go to offerlablaunch.com go, come play with us. And then for the next two days, just relax, hang out, learn from the greatest marketing minds here in the office next couple of days, and that's kind of it. So thank you guys so much. I appreciate it. I'm going to pass it back to Chris Cameron. Thanks, everybody. All right, I hope you enjoyed that session and you got a lot of value from it. Hopefully you're starting to learn more and more about how you can use OfferLab to grow your business, to make more money, to have more fun, have more collaborations. I will see you guys on the next episode. We'll go Even deeper into OfferLab and how you can use it for your business.
Episode Date: September 17, 2025
Host: Russell Brunson
Producer: YAP Media
In this action-packed episode, Russell Brunson breaks down the four core ways to make money with OfferLab, sharing his vision for building a collaborative marketplace beyond traditional marketing models. Recognizing the overwhelm some felt with the initial 17 strategies, Russell distills the approach into four accessible paths, highlighting how both newcomers and experienced marketers can capitalize on OfferLab’s ecosystem—with no reliance on paid ads.
Russell’s tone is energetic, direct, and occasionally playful, as he draws on real-life examples, audience participation, and notable references (like Seinfeld and Robert Kiyosaki) to anchor his strategies. The episode dives into actionable steps, lucrative opportunities, and the importance of community for OfferLab’s long-term success.
[11:45–19:30]
[19:45–23:00]
[23:01–29:10]
[29:15–38:30]
On Overwhelm:
“This is like my gift of simplicity to the world. Now that you’re all getting it…” – Russell Brunson (22:20)
On Affiliate Funnel Creation:
“Build a funnel in 30 seconds and just go post on social, go post on Facebook. I saw people doing this yesterday…” (16:50)
On Being an Offer Owner:
“It’s just free lead gen, free money, free everything.” (22:00)
On Strategic Partnerships:
“The key is to do both of them. Have your own offers on the platform, be an affiliate, do collabs, do joint ventures. This is where people will make the crazy kind of money, the Two Comma Club amount of money, right?” (24:32)
On the Broker Opportunity:
“This is my bribe that you guys help me to build this community… Imagine you bring in a dozen affiliates and dozen product owners. Your royalty checks over time, in a year from now, five years from ten years from now… It can be really cool.” (34:15)
On Platform Agnosticism:
“We are platform-agnostic. It doesn’t matter which platform you use. We’ll just fulfill over there. And so what happens is, the affiliates come in, they sell through OfferLab, but the fulfillment happens on whatever platform you’re on.” (44:30)
[39:45–51:00]
[38:35–43:47]
Russell closes with encouragement to “just learn and have fun,” emphasizing the collaborative and exploding potential of OfferLab. He previews further deep dives into making the most of the platform in upcoming episodes.
Call to Action:
“Do I think this could be my future? If so, go get signed up, go to offerlablaunch.com, come play with us.” (51:15)
| Way | Who's it for? | What you do | Unique Value | |--------------|-------------------------------|------------------------------------|------------------------------------------------| | Affiliate | Anyone | Promote others’ offers, earn cut | Fast, easy, creative funnel building | | Offer Owner | Product creators | List your products for affiliates | Get free leads and extra revenue | | Combo (Both) | Affiliates/Owners/Collaborators| Collab, cross-promote, multi-offer | Maximum leverage, network effects, big money | | Broker | Networkers, connectors | Recruit affiliates, offer owners | Lifetime royalties, low effort, time-limited |
Russell’s ethos: Community, collaboration, opportunity for all—whether you’re starting or scaling. OfferLab’s marketplace unlocks new paths to income beyond the whims of ad platforms.
Listen to the next episode for deeper OfferLab insights and actionable playbooks!