From Wall Street to Wealth Creation: The Inspiring Journey of the Wealth Twins

Summary

Podcast Summary: Marketing Secrets with Russell Brunson
Episode: From Wall Street to Wealth Creation: The Inspiring Journey of the Wealth Twins
Release Date: December 4, 2024

Russell Brunson, renowned internet marketer and co-founder of ClickFunnels, hosts an enlightening episode of "Marketing Secrets" featuring Nadia and her twin, collectively known as the Wealth Twins. This episode delves deep into their inspiring transition from Wall Street professionals to successful wealth creation coaches, highlighting their challenges, strategies, and the pivotal moments that shaped their journey.

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1. Introduction and Background

Russell Brunson opens the episode by introducing the Wealth Twins, who recently won the inaugural Prime Mover Award—a recognition bestowed upon participants in the Prime Mover Coaching program once they earn their first $10,000 through a one-to-many presentation. With over 700 applicants, the twins stood out as the first recipients, marking a significant milestone in their entrepreneurial endeavors.

2. The Wealth Twins' Journey

Leaving Wall Street for Financial Education

The Wealth Twins, both with backgrounds in Wall Street and consulting, decided to pivot towards financial education to address the lack of financial literacy among the general public. Their mission: to teach people how to manage and invest money for financial independence, aiming to prevent financial strain within families.

Nadia's Twin (03:21): "We wanted to teach people how to manage and invest their money for financial independence because it's something beneficial and within our expertise."

Upgrading Their Careers

Russell emphasizes their decision to "upgrade" from traditional business roles to creating a more impactful venture.

Russell (04:00): "We upgraded and realized how much of an impact learning how to manage our money and investing really had on us."

3. Challenges in Building Wealth

Hurdles for Entrepreneurs

A significant discussion revolves around the common pitfalls entrepreneurs face, particularly the struggle to keep money once it's made. The Wealth Twins highlight that while many entrepreneurs excel at generating revenue, they often neglect profitability and long-term financial planning.

Russell (05:58): "Entrepreneurs focus a lot on Revenue and not on profit. You can always make money, but you have to be able to make a profitable business."

Making vs. Keeping Money

The conversation underscores the importance of budgeting and managing existing funds before venturing into investments. Without a solid financial foundation, continuous investment becomes challenging.

Nadia's Twin (05:34): "It's not sexy, but it is the foundation of building wealth."

4. Transition to Online Coaching

Launching the YouTube Channel

In 2019, the Wealth Twins began their online presence by launching a YouTube channel focused on financial topics. Initially, their content ranged from finance to parenting and food, but feedback indicated a stronger demand for money-related content.

Russell (07:22): "We started looking online, and I was like, oh, this is something totally new. I didn't even know this existed."

Early Struggles and Iterations

Their first attempts at monetizing through courses and webinars were met with challenges, including low engagement and technical issues. Despite these setbacks, the twins remained committed to refining their approach.

Nadia (07:27): "We had no idea what we were doing. There was no focus."

5. Prime Mover Coaching Program

Winning the First Award

The introduction of the Prime Mover Coaching program provided structure and support, enabling the Wealth Twins to iterate their offerings. Their first webinar experienced technical difficulties, but they persevered, leading to eventual sales and significant growth.

Nadia's Twin (10:46): "I think it started working for us when we said we need to be consistent and we need to follow the process and follow it through."

Iteration and Improvement

Through continuous feedback and adjustments, including refining their offers and presentation styles, the twins achieved greater success. They emphasized the importance of not giving up after initial failures and using each experience as a learning opportunity.

Russell (23:03): "We're changing people's lives. Stop fighting. I love to watch the behind the scenes of you guys as you're part of the show."

6. Importance of Persistence and Iteration

Persistence is a recurring theme, with both Russell and the Wealth Twins highlighting that initial failures are stepping stones to success. They stress the necessity of iterating on feedback and maintaining consistency to achieve long-term goals.

Russell (39:39): "If you do this for a year, you're going to make a million dollars and you can keep making it. I'm going to do that trade."

7. Building the Offer and Presentation

Creating Compelling Offers

The twins transitioned from offering basic courses to more comprehensive packages that included live coaching, community support, and practical tools. This holistic approach ensured that customers felt supported throughout their financial journey.

Nadia's Twin (17:54): "We have our investing course, tools, a four-week Q&A, and a community to support our members."

Structuring Effective Webinars

They discussed the evolution of their webinar presentations, emphasizing the "hook, story, offer" framework. By integrating personal stories and interactive elements, they enhanced engagement and clarity, leading to increased conversions.

Russell (19:41): "Once you start thinking in that terms, it makes it easier to complete the deck."

8. Future Plans and Advice for Entrepreneurs

Looking ahead, the Wealth Twins aim to expand their reach through collaborations with large YouTube channels and joint ventures. They advocate for leveraging existing networks and continuously testing new strategies to maintain growth momentum.

Nadia's Twin (37:54): "We're lining them up for me to do once a week on someone else's channel, pushing things back to our channel."

Advice for Success

Their key advice revolves around betting on oneself, embracing challenges, and continually refining strategies based on feedback. They encourage entrepreneurs to view setbacks as opportunities to improve and to remain resilient in the face of obstacles.

Nadia's Twin (39:52): "Don't wish it was easier. Wish you were better."

9. Conclusion and Encouragement

Russell wraps up the episode by commending the Wealth Twins for their dedication and adaptive strategies. He emphasizes the transformative impact of their work, both for their customers and themselves, and encourages listeners to persist in their entrepreneurial journeys.

Russell (45:28): "If you get this done and you push through, you're going to thank yourself for it."

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Notable Quotes:

• Nadia (05:24): "Entrepreneurs want to make money, but they are really good at making money, really bad at keeping money."
• Russell (11:36): "If we can do it together, even better."
• Nadia's Twin (17:54): "We have a course, Q&A sessions, and a community because we notice people need that extra push."
• Russell (27:12): "Change the offer. Listen to your customers."

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This episode serves as a beacon for aspiring entrepreneurs, showcasing the importance of resilience, continuous learning, and customer-centric strategies. The Wealth Twins' journey from Wall Street to wealth creation underscores that with the right mindset and persistent effort, transformative success is attainable.

Transcript

[Russell Brunson]

Welcome to Nada Yada Island. We're back on the Narayatta Island Confessions Show. Benny is about to tell us how he found two loves. Go ahead.

[Nadia]

Yeah.

[Russell Brunson]

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[Nadia]

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[Russell Brunson]

This episode is brought to you by Atlassian. Atlassian makes the team collaboration software that powers enterprise businesses around the world, including over 80% of the Fortune 500. With Atlassian's AI powered software like Jira, Confluence and Loom, you'll have more time to do the work that matters. In fact, Atlassian customers experience a 25% reduction in project duration per year. Unleash the potential of your [e-mail] Atlassian.

[Nadia]

What'S up everybody? This is Russell. Welcome back to the Selling Online Marketing Secrets podcast. We're still rebrand. Either way, you're gonna learn how to sell online and market more stuff while you're here. Today's episode, I'm really excited. We just got done recording it and it was an awesome conversation with two of my friends who are here in Boise, Idaho today and they are the recipients of our first ever Prime Mover award. So we launched the Prime Mover Coaching program. We Basically it's a $10,000 coaching program and we send an award for as soon as you make your first $10,000 back from doing a one to many presentation, you get an award. And right now we've got like seven or 800 people all competing and they were the winners this time. And so I thought I'd bring them up and ask them some questions what they did and how they did it. And I love this interview because they show like it wasn't like we created a webinar and it crushed the very first time. Like the very first time it didn't work and then they had to tweak it and change it and tweak it and change it and all the things they did to be able to have something that's now very successful. They won the first award. So proud of them and excited for you guys to hear this interview with the Wealth Twins. In the last decade, I went from Being a startup entrepreneur to selling over a billion dollars in my own products and services. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets podcast. All right here today with the Wealth Twins. Someone who I recently got a chance to kind of watch, kind of see what you guys are doing. It's been a lot of fun. They're out here in Boise, Idaho today because we are doing a Prime Mover, the very first ever Prime Mover mastermind. And as people were flying to Boise, I was like, I want to find a couple people who are coming. I want to interview for the podcast. And you guys were on the list. And I was like, I've been watching your journey. In fact, I think, you know, Chris Cameron gave me a testimony with me as we put in the sales video. So I've watched like 10 times live as I'm watching through. I was like, I want to hang out, get to know you better. But also the most exciting thing I think for me at least, and maybe for you guys is we launched the Prime Mover Award, the very first one and you guys were the very first ones ever to win it. So congratulations. The first winners, so proud of you guys for doing it. Is basically the way the award works is you have to create a one to many presentation and then deliver that. And as soon as you make your first $10,000, then, then you win the award. And so you guys, it's kind of a race amongst like, I don't know, 7, 800 people. And you guys were the first in and you'll always be known as award number 001, which is awesome. So I love, just to begin with, if you guys kind of tell, tell us your story, how did you tell us about the business and like how you guys got to today?

[Nadia's Twin]

Good. Well, well, we're the wealth twins, obviously we're identical twins and we wanted to do a business together. So we said, you know what, what is the biggest impact that we can do and what we can do together? And our thing was how about teaching people how to manage and invest their money for financial independence? Because in at the same time increased financial literacy among everyone in the general public. So we're like, you know what? This is something that we can do that can benefit others. Plus it's something in our expertise. So that was the reason why we came up with Wealth Twins.

[Russell Brunson]

So just to give you a little background on us, Nadia and I both worked on Wall Street. We both, I was saying I won't say quit Wall street, but we left the world of business.

[Nadia]

You upgraded.

[Russell Brunson]

Yeah, we upgraded and we realized how much of an impact learning how to manage our money and investing really had on us. And we said, you know what? This is something that's not taught in schools. This is something where we had a unique experience where we actually grew up poor. And then through, like, education and meeting different people, we were able to see another side of things. So he said, there's got to be more people like us like that. And he said, they don't have someone who can, you know, maybe break things down in a way that's more accessible to them. And we know that a lot of families are broken up because of finances. A lot of children, you know, are feeling disappointed because of finances. A lot of families are in a situation because of finances. And we always had this feeling that we needed to be some type of advocate in some way. Because I know when we were in school, I was thinking about going to the UN and becoming an ambassador, but ended up going to Wall street because, you know, we needed.

[Nadia's Twin]

We needed.

[Russell Brunson]

We needed a job.

[Nadia]

That's how you make the money, right?

[Russell Brunson]

Exactly. But it was always in my, you know, one day we're going to come back and do something, and we were able to do that. And I said, look, if we can do it together, even better. So, yeah, that's why we started the Wealth Twins.

[Nadia]

So cool. I'm curious, like, as you work with entrepreneurs and stuff, you know, it's funny because entrepreneurs want to make money, but usually I found entrepreneurs, me included, are really good at making money, really bad at keeping money, and, like, understanding wealth. Like, what are the biggest, like, hurdles and stuff. You see most people in this community who are struggling with.

[Nadia's Twin]

With actual wealth, I think going against instant gratification, you know, like, you don't want to preach budgeting to people because they don't want to hear that.

[Nadia]

It's not sexy, but it is the.

[Nadia's Twin]

Foundation of building wealth. You know, like, you can invest in a bunch of things, but if you don't know how to manage the money you currently have, how can you continuously invest? Because you're always going to pull your money out the market. So we try to give people, here are the principles, and then you can go work it. But, like, you have to start from somewhere managing your money and then start investing. Keep that safe, and then you can go to the riskier things. That's what we try to teach people.

[Russell Brunson]

I think when it comes to entrepreneurs specifically, they focus a lot on Revenue and not on profit. And I try to. The ones I know are entrepreneurs, I try to get them to understand you.

[Nadia's Twin]

Have to be profitable.

[Russell Brunson]

Yeah, you can always make money, but you have to be able to make a profitable business. An extension of who you are as a person kind of extends to who you are as a business. So I think that's the biggest thing we noticed with entrepreneurs. They're like, I can always make money, but are you profitable? Are you really making money?

[Nadia's Twin]

And how long can you run that business? Like a lot of them don't have retirement plans. Like, you're so busy focused on the day to day, you're not looking long term. And we get people to stop think about long term, not just the present. And you'll be better off.

[Nadia]

Yeah, I've seen a lot of people in my world in the last 20 years who a lot of them are these great big speakers and they speak on stage and they make a lot of money. And then a year or two later, something, there's a hiccup in the economy or their business or something and then they lose it all and they can't recover because they were never putting away money for the future. It had no plans other than just like, what can I make right now? And then what can I buy with the thing I just made right now? And it's a horrible cycle that they get into. And so yeah, I think there's both sides. If someone doesn't have money and try to figure out. But then also it's like, you do make money. It's like understanding that side of it, which is a little bit. Anyway, it's interesting because it's money. So in your head it's like, oh, it's just I know how to make money. It's like, yeah, but there's a difference between making money and like investing and turning things. Yeah. Okay, so from Wall street, how long ago was that the guys were doing that that you kind of transitioned to this whole coaching business?

[Russell Brunson]

I think we really. Well, we started and we thought we were being serious. Probably like 20, 19.

[Nadia]

Okay.

[Nadia's Twin]

We thought we were no. 1.

[Russell Brunson]

We had no idea what we were doing.

[Nadia]

What did you try first? I'm curious what got you, like, I'm going to try to do this thing. Like what jumped into the market.

[Russell Brunson]

Okay. So no, what it was is that I have my. I was thinking about having my third child and I was like, I never thought I would be like staying at home with my kids. But I said, well, before I go back to work, let me see if there's something. Allow me flexibility and stuff like that. And then I started looking online, and I started seeing what online people were doing. And I was like, oh, this is something totally new. I didn't even know this existed. And then I said, nadia, did you see this online thing? And then we started doing. I said, okay, I'm gonna be a blogger. And we were blogging about finance, children, I don't know, food. And then someone said, will you stop? No one wants to talk to you about that. They want to talk to you about money. So it's like, okay, I guess we're going to do money now. And then Nadia said, we should get on YouTube. We were thinking about podcasting, right? But then we sound very similar. We sound too much.

[Nadia]

Oh, you're in conversation with yourself.

[Russell Brunson]

So it's like, oh, podcasting might not work. So then we said, okay, if we're twins, we should use videos so people know that we're really twins. So that's how we end up on YouTube.

[Nadia]

Interesting. And so when the YouTube channel launch, 2019, okay, and then were you making money that time or had you started making money? Were you selling courses yet or you're just publishing it just to kind of get your voice out there?

[Nadia's Twin]

No money. 2019. But soon we started selling a course and we taught it live to try to just get it out there. Because we're like, well, why put together something if we don't know if anybody's going to buy it? So, like, hey, we have this for a very low cost. Can we teach it to you? And we had a good, like, feedback from it, and then we automated that. And then we just started trying to push that and learning the social media business, learning how to market out there and get our voice out there.

[Russell Brunson]

We were trying all the things you hear, okay, you need an email newsletter. You need this. And we were like, we touched upon. But we didn't know really what we.

[Nadia's Twin]

Were doing, what we were doing. There's no focus.

[Russell Brunson]

We're fumbling our way through this. So we just kept, okay, we're just going to keep doing YouTube. YouTube, YouTube. And then Nadia said, no, you know what? Maybe we should, like, focus and make this a business.

[Nadia's Twin]

Like, remember that guy Russell?

[Russell Brunson]

We had that book.

[Nadia's Twin]

We didn't know anything.

[Nadia]

I was like, which book was it? Which one?.com secrets.

[Russell Brunson]

We had dotcom secrets.

[Nadia's Twin]

And I think I bought all of them. I bought all of them. And we're like, we opened up, like, oh, too much work.

[Russell Brunson]

I don't even understand half the work.

[Nadia's Twin]

I don't even know what he's talking about.

[Russell Brunson]

And then it was like, recently I had found Expert Secrets, and I opened it up and I was like, oh, my gosh, I understand what he's saying now. This is amazing. Nadia, you should read that book again.

[Nadia's Twin]

It's like, teacher appears when the student's ready.

[Russell Brunson]

Yeah, okay.

[Nadia's Twin]

And you came out with Prime Mover. I'm like, that's exactly what we were looking for.

[Nadia]

That's cool. So when did you reread Extra Secrets? Is that just really recently?

[Russell Brunson]

Was it two years ago? And then we went to Funnel Hackers? Yeah, last year.

[Nadia's Twin]

And then we were reading, like, I got the other copy because I had the soft copy first and now I got the hard copy. I was like, okay, it's been updated. Okay, let's see what I added some.

[Nadia]

New stuff in there. Try to make it easier. Exactly. That's awesome. Okay, so then you got into the coaching program Prime Movers, and I love hear your journey because again, this one I think, I'm sure. Same theme, 2019. Like, we launched a YouTube channel. We're going to be rich. And it's like, okay, it's not working. Then you're trying. It's like, we're always trying these different things. I'm just curious for you guys when. When things started kind of tying together. Right? Okay, Now I know the strategy, and I know kind of exactly what we're trying to accomplish, we're trying to do.

[Nadia's Twin]

I think it started working for us when we said we need to be consistent and we need to follow the process and follow it through, because that was one of our problems. Like, we never continuously did something like, if you hit a brick wall, like, and you get your feelings hurt, we're like, no. And I'm like, you know what? Promise ourselves. Let's push it for a year. And this. We're on this journey now. Like, I don't care what we're doing. Fail faster or see what's working. Keep pushing.

[Russell Brunson]

You know, I think it really came to us when a week before Funnel Hackers, we were at a finance conference, and one of the guys there said, you know what your problem is? You're in your own way. Yep. And we're like, okay, let's step out of our own way then. And we said, okay. You were saying, I have a process. Follow it. I'm like, okay, if someone said, we're in our own way, and this guy says, we have a process, then we're the only variable. I'm the logical person. Nadia is the Emotional one. It's like, I'm ready. Let's go.

[Nadia's Twin]

And I'm like, hold on. So whatever he's selling, we're buying.

[Russell Brunson]

I'm like, hold on. And I was like. And then we met with Chris and stuff, and I was like, okay, I think we can do this. I was like, if anything, if it fails, it's going to be on us. And then we also had to say, it's bigger than us. Like wealth twins. We said, it's not just who we are. Because I feel we can't quit now, you know, because we get the emails, we get the comments on YouTube that people really are appreciating what we do. So I said, if it's bigger than us, then we have to make more of an impact. And I said, okay.

[Nadia's Twin]

And we have our kids at home, too. Our kids are looking at us doing this like it's hard, but we'll work through the hard. And if you. You come with an idea and you can make money, often an idea, and help people at the same time, I don't think anything's better than that. Like, why not?

[Nadia]

So cool to have your kids watch you and see you actually succeed. And it gives them belief.

[Nadia's Twin]

You should hear them. They know the lingo and everything.

[Nadia]

I think it's like Ed Mylett's is something. He's like. He's like, the greatest form of child abuse is to not live your dreams for your kids or something. Right. Where it's like so many people are, like, telling their kids, like, oh, you can live your dreams. Anything was possible. And then they won't actually go after and do it themselves. And it's like, we've got to be the ones out there doing it. And then that gives them permission as well.

[Russell Brunson]

So I have a. I have a. He just turned six. And I said, between the age of five and six, my son has learned to ride a bike, read, and also tie his shoes. And none of them were fun. He was complaining the whole time. And I said, listen, you're not going to stop. It's a life skill. You got to do hard things, and once you unlock it, you unlock a superpower. And then I'm looking at myself like, well, how can I say that to him if I know there's a life skill I can learn right now that when I do it unlocks a superpower, and I shouldn't stop just because it's hard?

[Nadia's Twin]

Yep.

[Russell Brunson]

So I said, okay.

[Nadia's Twin]

And we have very direct kids. Like, they will call you out, like, okay, exactly.

[Russell Brunson]

What are you doing?

[Nadia's Twin]

Okay.

[Nadia]

That's awesome. What's up everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Welch. Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high end coaching program as well. And it is amazing. But to kind of give you some context about this offer he's making for you guys. As you may or may not know, a few years ago, JP Morgan Chase did a study and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately, it's not the time to be gambling with your finances. So Taylor put together this book called the Revolving Pricing Method. And it's awesome. It helps you turn every client you close into a long term profit machine. We're not talking about one time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com secrets, you can grab the revolving price method book and over $150 worth of bonuses. And get this all, it's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com secrets, grab your 70% off deal, and let's start turning your clients into long term revenue again. That's wealthyconsultant.com secrets. Do not miss out. Hey, this is Russell Brunson and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments. But this one is different because not only does it help you to understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so we can get more stuff done. I just had a chance to interview Patrick Lencioni, talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment and it only took me like 10 minutes or less to get it done. Yet even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And that's what this assessment will teach you how to do. Now normally this assessment you can go to workinggenius.com and there's two GS in the middle workinggenius.com but I got you a 20% discount on the assessment which is only $25. So don't stress, it's not an expensive test at all. But you get 20% discount off when you put in the keyword secrets at checkout. So go to working genius.com again, two GS working genius to GS in the middle workinggenius.com and then use promo code secrets secrecy at checkout. Get 25% off but then go take the test again. It takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it [e-mail] and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team and I promise you will change the working dynamics amongst everybody and help your company to grow. Okay, so in the coaching program, as you guys know, obviously the very first thing focus on is like creating, creating offers. So for you guys, we got in there, did you already have an offer and then if so or like how did it change? How did it more like, what does the offer look like today that you guys are actually selling?

[Russell Brunson]

We had a product, we didn't have an Offer?

[Nadia's Twin]

Yeah.

[Nadia]

What was the product? Was it a course or.

[Russell Brunson]

It was a course.

[Nadia]

Okay.

[Nadia's Twin]

It was our first course that we were talking about.

[Nadia]

Mm. So I know the difference. I'm curious what other people don't know. How did you transition from a course into an actual offer?

[Russell Brunson]

You know, you have a video where you talk about, you know, the greatest showman. And the way you were explaining it, I was like, oh, I finally get it, okay. Like, if I want someone to be truly successful, a course is not going to be just what they need. They need all these things so that in the end they feel like there's no way I can fail. And I was like, okay, we have a course, but we don't have an offer. So we had to sit back and say, what is it that we need? And, you know, what problem are we solving? And when we solve that problem, what opens up? What's the new problem that opens up? And we said, okay, let's keep playing around. And that offer has evolved at least four times. Four times, you know, and it's still probably going to involve, you know, but now we understand, like, the product versus an offer.

[Nadia]

So what does the offer look like now? What are the components you guys offer?

[Nadia's Twin]

We have our investing course. We have some tools that people can use to help them push forward. We have a four week Q& A. We have community. Because we notice, like, even if you give someone a course, they're not going to do it right. So they need that extra push. And we're like, look, we're in your corner. We're live. We're here every week for the next four weeks. Join us. And then people are like, okay, they're actually real people. They want to see me succeed. Then we have a community. We're in a community. People are writing and they're cheering each other on.

[Russell Brunson]

And what we have some more financial literacy, some tutorials where, you know, if I tell you, okay, you gotta do your asset allocation, you know, diversification. They're like, okay, I know those words. Thanks a lot. So we have to go in and say, this is what you're gonna do, and this is how you find it on a brokerage platform. So those things help people out so they feel like, okay, not only do I know what they're saying, I can actually do it with them at the same time.

[Nadia's Twin]

Yeah, it's a combination of do it yourself and do it with them. So that's working right now.

[Nadia]

Very cool. So that's the offer. You create the offer. Next steps. Then you had to create a Presentation. Walk me through what you said to go through for that because I know that's the hardest part.

[Nadia's Twin]

Presentation is hard, but we have consulting backgrounds also. So when we left Wall street, we also went into consulting. So we can make a debt quick. But YouTube also helped us because when I think about the presentation, I think about B roll. Like, I have to give someone an idea of what I'm trying to convey to them and keep them entertained at the same time. So these are the different pictures, this is the slides and moving through the story and that's been helpful. But the deck is a beast. I've never made decks in 170 slides. I'm like, okay, but what makes it easier is the hook story offer. And once you start understanding that, it's like, it's throughout this whole thing. It's throughout every secret, it's throughout the offer, it's throughout the whole thing. And it makes it easier to complete the deck once you start thinking in that terms.

[Russell Brunson]

Now, I think also the framework you give, right. You said, okay, you're going to have the offer. Then you need your three secrets and then you need the stack and close. And you're like, okay, what do I need to do? Okay, I gotta do this, do this, do this. Then you're like, okay, I have a framework. All I have to do is follow.

[Nadia's Twin]

The framework and put the pieces.

[Russell Brunson]

Yeah. And then it's a new language as well. Like you don't know, someone tells you hook story off or what does that mean? But then once you do with the coaching, you get understanding. You watch the videos and then the fact that you're able to watch the videos anytime you want and you realize if you mess up this week, you can try again next week, you know, so that helped.

[Nadia's Twin]

Also the resources that you have in there too. I don't think people understand how valuable the resources are in there. It was like, we use them.

[Russell Brunson]

I have realized what you, Russell, you have to read you or watch you more than once.

[Nadia's Twin]

Yes.

[Russell Brunson]

You drop a lot of gems.

[Nadia's Twin]

I miss that.

[Russell Brunson]

Every time I reread or rewatch, I learn something new. That's a tip for anybody.

[Nadia]

Watch it more than once.

[Russell Brunson]

I watch it more than once.

[Nadia's Twin]

Three times. At least.

[Nadia]

So for you guys to create the very first presentation, to sell the offer, how long did the very first one take to put all the pieces together?

[Nadia's Twin]

Three to four weeks.

[Nadia]

Yeah, three to four weeks. And then.

[Nadia's Twin]

And it was done two hours before we did the first presentation.

[Nadia]

That's how normally it is, Right. It's like, this is My deadline. That's how I am. I have one happening in a week from two. So a week or two weeks from tomorrow. So I'm the same way. It's like, I'll be getting done, like, probably like 15 minutes before I'm adding stuff, like, ah, then going live. Cause it's like you always tweak stuff, and so you'd always tweak until, like, I'm out of time.

[Nadia's Twin]

Just get it out there. We'll just make it happen.

[Russell Brunson]

I feel I have enough gray hair. But one thing that helped us, we did it as we were doing the implementation calls, you know, so you do the implementation calls, you get those 10 minutes and you're like, okay, let's try to do it. And then it's like, okay, we can change some pictures and stuff like that. But actually forcing ourselves to do that, that also helped.

[Nadia]

That's cool. Okay, so the very first one you did, so you're working all the way up to the. To the. To when it was going to happen. How did you. How did you get the first people to be on that very first webinar that you did?

[Nadia's Twin]

Well, Nicole watched something with Richmond.

[Russell Brunson]

Yeah.

[Nadia's Twin]

No, but we decided we have our email list and we wanted to, like, throw it to them first, but we didn't want to put it to our whole list. So Richmond Ding had something called the Tiny Challenges. And we're like, well, what about a tiny webinar launch? Like, we are still testing it out, so let's do it to small groups. And that's how we started reiterating.

[Russell Brunson]

So we had a list about 4,000 people and said, well, if we do it to 200 people every week, that's at least, you know, 20 weeks. Am I doing that right? Yeah, 20 weeks of, like, we can. We have a lot of time to figure this webinar out, you know, and we knew we didn't want to go to ads anytime soon. And we said, okay, can we learn this with our email list and then do JVs and then do ads.

[Nadia's Twin]

Yeah.

[Russell Brunson]

And with the whole thing in mind of being profitable. So our first group of people were on our list. So we just try to pick the first one was random. And then we said, okay, let's structure a little more. But it was all throughout.

[Nadia's Twin]

Yeah, it went to 250, then 300, to 500, then 1,000. So we keep increasing it as we get more comfortable with what we're so first.

[Nadia]

First. When you promote 250 people, how many people registered and showed up for the.

[Russell Brunson]

Very first One that I want to say 60 people registered, maybe 20 people. 15 people showed up.

[Nadia]

Yeah, okay.

[Russell Brunson]

No, no, it was 300, then one, then 50 and then 25.

[Nadia]

So 25 are on there. You did the first presentation. I'm curious. First off, how did it feel? And then how did it actually go the very first time?

[Nadia's Twin]

Scared to death.

[Russell Brunson]

I was like, oh, my gosh. Oh, you know what happened the very first presentation? Oh, yeah, Zoom cut out in the middle of it.

[Nadia's Twin]

It was a storm in my area and it was like. I was like. And she's like, I don't know what's happening with Nadia.

[Nadia]

So were you like, tag teaming back and forth? I don't know.

[Nadia's Twin]

Her presentation dropped me off and I had to log back in.

[Nadia]

We're skipping secret number two because she's gone.

[Nadia's Twin]

But people stayed on through it. And we're like, well, obviously the story's not bad because they stayed on. It was an extra, like 15 minutes.

[Russell Brunson]

We were happy. There wasn't a big list either. Like, yeah, whatever happened, that could happen happened.

[Nadia]

So happened. Did you make any sales on the first one?

[Nadia's Twin]

We did not.

[Nadia]

And how did you feel afterwards?

[Russell Brunson]

Well, I wanted to eat the ice cream and not coconut shrimp.

[Nadia]

You heard my story. I know that feeling. It's horrible.

[Nadia's Twin]

I was like, oh, my feelings are so hurt.

[Russell Brunson]

We worked pretty hard in the presentation. Then it was something out of our control and stuff. And it was like, all right, let's get back on.

[Nadia's Twin]

Forget about how you feel. Get back on it and do it next week. You're like, are we really going to do this next week?

[Russell Brunson]

Like, yes, we are.

[Nadia's Twin]

Yes, we are.

[Nadia]

When I first launched Inner Circle, I remember we started making everybody. They first came in, like, that was the goal. Create a webinar as fast as possible and then test it. And so everyone, like, I'd probably get this mess, like a voxer message like two or three times a month or something like, hey, my webinar's tomorrow. We got 250 people register. I'm so excited. And I was always like, I didn't want to burst their bubble, but I always wanted ahead of time to like, like, warn them so they don't come. Because the first time. So the very first person I ever taught a webinar to is Liz Benny. And so she did the webinar. She was so excited she did it and it bombed. And then that night, she calls me and she's got mascara coming. Her face, she's so upset. And there's just. I was like, as a coach, I'm like, oh no, I failed. Like, I did it wrong. Like, what? You know, and, and I learned that though it's like, okay, the first one's, as you guys know, it's always the worst technical issue. Like so many things. Right. And the offer is going to be confusing or talk too fast. It's not, you know. And so I started warning people. They had messaged me, like, tomorrow's the webinar. I said, okay, I'm so excited for you, but what's probably going to happen is it's probably going to bomb tomorrow. And I don't. I'm telling you that not because I want to talk down, but I want you to be prepared for it and not freak out because this is how it always works. First one always bombs, and that's okay. Like, the job is to go out there, test it, and then we come back. And now we can iterate, we can change and we can tweak. But if you're putting like your whole, like everything on this has to convert because that's what people do is they do the first webinar, like, okay, I made, if it does Well, I made $10,000 this week. Therefore I'm gonna make X amount over the year. And if I make zero, then it's like, oh no, it's all over. And so I tried to warn people and then afterwards, it always happened, messaged me afterwards. I did it and like, technical difficulties. We had one sale, we had no sales or whatever. I was like, cool, that's actually amazing. Now we got data and like now, now we can start looking at stuff but like not stressing out. And I remember actually because Chris messaged me after your guys first one. He's like, they're the first one. He didn't go that well. And I was like, tell them to like just stick through it. You're going to make it. Like, it's, it's. That's the process. Like so many times and even for me, so many times, like I'll do an offer and the first time it doesn't work and most people can just walk away from it. I'm like, no. Like, it's just like we did all the work. It's like 99% there. It's like these little tweaks and then it starts working. Okay, so that was first week. We know what happened to week number two.

[Nadia's Twin]

We sold. We had three cells. Yeah.

[Nadia]

Did you make any differences to the presentation between one and two or just. No, just the whole thing. Okay.

[Russell Brunson]

We were more. We actually the only Difference we said was, you know what? It can't be worse than last week. And we said, let's relax. We didn't have to, like, try to say, let's just be ourselves and see what happens. And I don't know what happened, but.

[Nadia's Twin]

People were very into it on the chat. We were like, doing all the, like, trial closes, and they were doing their emojis like, okay, this is. And it pumps you up as you're.

[Nadia]

Yeah, they're responding. This is like, yes.

[Russell Brunson]

I'm like, that works.

[Nadia's Twin]

Okay, let's do it.

[Nadia]

Okay, that was second week. How many people you promoted to? How many people were on that second one?

[Russell Brunson]

That was 250.

[Nadia's Twin]

Yeah.

[Russell Brunson]

Okay, 30 people registered. Another maybe 15 or so showed up and actually stayed on.

[Nadia]

And from the 15, you got three. That's amazing.

[Nadia's Twin]

I was like, those are good percentages.

[Nadia]

Yeah. You don't think that. Okay, so that was week number two. How many weeks have we have?

[Russell Brunson]

Are you into now for eight weeks now?

[Nadia's Twin]

Eight weeks. So we just finished up number eight.

[Russell Brunson]

Yeah.

[Nadia]

That's crazy. How many of you sold so far? Can I ask?

[Russell Brunson]

Well, no. So we changed the offer and everything like that. Okay, so we have about things. We're close to 20,000 sold now.

[Nadia]

Okay, yeah, very cool.

[Russell Brunson]

Change the offer.

[Nadia]

But cool. Well, I'm curious because I want people to understand the iteration process. So why did you change the offer? What did you notice? What were you feeling?

[Nadia's Twin]

Because when we had our first students come in, we asked them, hey, what did you think? And we asked people who didn't buy what? Why didn't you buy what? And they're like, you know what? I felt this. I felt that we're like, maybe the dream we're selling them is too big and we're trying to get them from not doing anything. Like, the first one is how to leave your corporate job by replacing your own income. Right? And that might be too big of a dream for people to. Like, how can we piecemeal that down and make it more manageable? And we can produce something that can give someone great benefits, too. So we're like, okay, let's work it from here. So we have emails that we get from people, and they tell us what their problems are. Like, well, we have an ideal customer, but our customers are telling us what they actually want. So why are they not listening to this? Change the offer. So that's what we're doing.

[Nadia]

So with the offer, did you have to change, like, what the course was, or you just added something or took something away or how did the tweak you had to make?

[Nadia's Twin]

We added stuff that were addressing some of the problems they were telling us in the emails that we weren't addressing in the original offer. Right.

[Russell Brunson]

And then we made the dream smaller, too.

[Nadia's Twin]

We made the dream smaller, more like accessible, I guess.

[Russell Brunson]

So we said, instead of financial independence, how about just learning how to invest? And we said, what kind of offer can we make around a beginning investor who's feeling scared and they don't want to be risky, and they just want to maybe, you know, get in this to help increase their nest egg? So that's when we. We said, okay, let's see what we can do. We also had the subscription model at the beginning, and I think because we're in the money space, it's a little hard for people to, like, trust us at the beginning with that. Some people did, but they're like, well, if I do 12 months, what happens after that? You know? So we said, okay, you know what? Let's focus on just learning how to sell. Right. And then let's layer on the subscription model later. Yep. So that's what we did.

[Nadia's Twin]

And it's amazing. Like, the people who bought from us, they've been following us for, like, two years. And it's like, okay. But then you have people like, oh, I thought you were AI. Like, if I was AI, I would be a much better editor. It's really two of us.

[Russell Brunson]

And I think also we tweak the bonus. So before, we were just offering, like, a free gift, like, you'll get, like, some gifts from us books. And then we said, you know what? Let's turn the bonus into four weeks of coaching with us. And they said, you have to get it tonight. And that I also think helped, too. So just keep playing around. And we're still playing around.

[Nadia's Twin]

And another thing. I've been telling people this today. Brush your teeth before you do your webinar. You will not eat your feelings afterwards because you're like, I will find another way to release this. I'll take a walk. But it's just my little thing. Because your feelings might get hurt.

[Nadia]

That's going to be a T shirt. That's going to be a T shirt. In the future, brush your teeth before the webinar. Oh, I love it. Hey, it's Russell Brunson. And if you're anything like me, you understand that in business, time isn't just money, it's everything. When you're trying to build your dream team, the last thing you want to do is waste time sorting through A mountain of resumes. But what if I told you there's a smarter way? Instead of searching for candidates you can match with them instantly? Thanks to Indeed. Indeed is the hiring platform you absolutely need in your corner. We're Talking about over 350 million visits each month from all around the world. That's a huge pool of potential talent. And here's the best part. Their matching engine connects you with the right candidate in no time. Imagine skipping the busy work and going straight to the people who fit your job description. Like a glove. Sounds like a dream, right? And it's not just about saving time. It's about getting results that matter. In fact, 93% of employees say Indeed delivers the highest quality matches compared to other job sites. And that's pretty incredible. And I want to tell you, I've been through the hiring process myself. There were times it was slow and frustrating, and I wish I'd known about Indeed back then. It would have made everything so much easier. But here's where it gets even better. Indeed is constantly learning and improving. With over 140 million qualifications and preferences feeding their matching engine every day. The more you use it, the better it gets. It's like having a personal hiring assistant who's always on top of things, making sure you get the best of the best. So don't wait around. Join the 3.5 million businesses worldwide. They're already using Indeed to find top talent fast. And here's something special just for the listeners of the Marketing Secret show. You can get a $75 sponsored job credit to boost your job's visibility at Indeed.com clicks. Just head over to Indeed.com clicks right now and let them know you heard about it on this podcast. Trust me, you're not going to regret it. Terms and conditions may apply. Need to hire. Then you need Indeed. Okay, I have to tell you, I was just looking on ebay, where I go for all kinds of things I love. And there it was. That hologram trading card. One of the rarest. The last one I needed for my set. Shiny like the designer handbag of my dreams.

[Nadia's Twin]

One of a kind.

[Nadia]

Ebay had it.

[Nadia's Twin]

And now everyone's asking, ooh, where'd you.

[Russell Brunson]

Get your windshield wipers?

[Nadia's Twin]

Ebay has all the parts that fit my car. No more annoying, just beautiful.

[Nadia]

Whatever you love, find it on eBay. EBay. Things people love. It's so cool. So I'm curious, like, the feedback you have from customers. Did you actually call them? Did you email them, ask them, or just kind of saw what was coming back?

[Nadia's Twin]

Emailed them. And we looked at the questions that we were getting in the chat, and we're like, something's getting lost here. And they want to do it, but they're hesitant, and maybe they don't even want to ask a question. So some people would send us questions afterwards, but then some people were getting confused, and the question, like, why are they asking that? Okay, let's go back through and see where it's breaking down in the presentation and see what we can add that will make it increase the clarity of the offers.

[Russell Brunson]

Not just that we actually changed the presentation. We did a whole new webinar because we realized, like, we had some question. Like, that's pretty easy, right? And then people were like, we know.

[Nadia's Twin]

That did not sound easy.

[Nadia]

That sounds really hard.

[Russell Brunson]

I'm like, oh, man.

[Nadia]

The trial close failed.

[Nadia's Twin]

Yeah.

[Nadia]

Nobody rolls their head.

[Nadia's Twin]

You get that, right?

[Russell Brunson]

Like, oh, no, not really. So we said, let's look at the secrets and see what we think is easy might not be easy for someone. So we said, we got to take some of this out and really get, like, if we saw no one was participating in that section, that gave us a hint where we could do it. We're confusing people right there.

[Nadia]

So cool.

[Nadia's Twin]

And we made it more personal. Like, I included my friend in the presentation. Like, here's a story about my friend and how I helped him. And we just made it like, this is really us working with you.

[Nadia]

Yeah. So cool. It's interesting because, like, the trial closes and filling out the audience, like, when you're on stage, you can feel it, like, in real time, you know? Because at least for. I don't know, you know, you see people saying they'll be like, you guys getting this? And, like, everyone's staring. You're like, oh, no. But you can. You can, like, kind of navigate it when you're in an audience, but when you're on a webinar, it's hard because, like, you can't see them. You see some comments, but you don't know until afterwards. And you start looking. You're like, oh, no. No one understands what I'm talking about here. Yeah. This does not seem.

[Russell Brunson]

Because we do. We download the chat messages. You say, do that. Like, okay.

[Nadia's Twin]

And we would look at the recordings of every one that we do.

[Nadia]

All right, so that's the biggest mistake most people make is they go and they. They decided to do this. They record one presentation, and they said, evergreen. And they step back, and they never.

[Nadia's Twin]

Look at you do that.

[Nadia]

Oh, yeah.

[Nadia's Twin]

It's like, it changes it depending on how many people are in the call, the energy is different. And you don't know what you said here versus what worked here. It's like, no, I want to. I'm going to do it. Like, what?

[Russell Brunson]

Every day for every week for a year now?

[Nadia]

Have you just sent to your own existing list so far that have you gone through all 4,000 or you.

[Russell Brunson]

Now, the funny thing is that a lot of people see the emails or they might not see the email. So if they didn't register, we just hit them again with a different.

[Nadia's Twin]

It's a different hook.

[Nadia]

Oh yeah, you missed it last week. This looks way better.

[Russell Brunson]

This list is gonna last forever.

[Nadia]

Well, it's interesting too, because, like, how people just respond to different things, you know, like everyone's in an area in their life and different time in their life. I had a friend, he's in the dating market. He's crazy. But he sends nine emails a day to his list. And he's like, he's like. Because he's like, most of the time, the guys, he's in the how to pick up girl, how to pick up girls market. And he's like, most time, they're like, they're on my list. I got a girlfriend, they're happy. He's like, they're just here for entertainment. He's like, the second she breaks his heart or they break up or something, I gotta be the first email in their inbox. And so he's just like, it's just calling like nine emails a day. It's crazy. But he does really well with his business. But that's kind of things like you never know what hook, where they're at, like what's happening in their life, what the angle's gonna be. So it's like you're putting things out there and someone might see a message one week and they don't care. But then that week they lost their job and also now they need it or something else happened in their life. I always thought about this. For me, I used to be about 25 pounds heavier. And I always would struggle with my weight. And most of it didn't matter. Cause I wear baggy T shirts and jeans. I was like, I'm happy. But then once a week on Sunday, I go to church and I put a necktie on and it was like the tie and I'm like at the button, the top button. And I was in so much pain during church. It's Sunday and I get home from church and literally every Sunday night I would be buying weight Loss programs and diet things every week. And then by the time it showed up in the mail, I was wearing baggy clothes again. I forgot. I'm like, oh, why would I need this stuff? I'm totally fine. I'm out of pain. But when I was in pain, that moment, I was buying everything. So it's like we got to be consistent for our audience because we have no idea when they're going to be in pain. And also when they're in pain, it's like, okay, now I need the message. Now I'm ready for the thing. Did you build your email list all off the YouTube channel? Is that where it all came from?

[Nadia's Twin]

We haven't run ads for it yet.

[Russell Brunson]

No, we got a. We did ads up into. We tried to get a thousand people on our list with ads, but that was it then. That was back in 2020. 2020. But ever since then, as I was like, I gotta learn how to run ads. That's a whole nother thing. It's not working. Well, just go on YouTube and say join our email list or we gave a little lead magnet. So I would say probably 90% of the list is organic.

[Nadia]

Very cool. And you guys still publishing on YouTube pretty consistently?

[Nadia's Twin]

Yeah, weekly. We try to do it every week. We probably.

[Russell Brunson]

We missed last week, but yeah, but.

[Nadia's Twin]

It'S easier because now people are starting to see who's who. They're like, oh, Nadia put the music to that video.

[Nadia]

I can tell the different personality types.

[Russell Brunson]

They're like, Nicole would never say that.

[Nadia's Twin]

Really?

[Nadia]

That's cool. Have you. Have you in a YouTube video actually promoted the webinar yet or is it just emails?

[Nadia's Twin]

Not yet. That's a plan to do that.

[Russell Brunson]

Nadia has no problem doing that. And I'm like, hold on, let's wait already.

[Nadia]

Of so cool. One things we're working on right now pretty aggressively is going out to people that have big YouTube channels and. And like doing. Having me be on interview with them. But specifically to promote that our challenge, whatever, and paying them. So it's like a pay to play type thing and we're paying like a cpm. So it's like some of these guys, like they can guarantee we'll get 500,000 views. I'm like 500,000 views on a video me talking. And they know it's a. They know where the person's okay with us pitching. So we're prepaying so they know we're pitching the whole YouTube videos going towards that. So that's kind of the next phase that we're doing right now. We're lining them up right now for me to do, like, once a week on someone else's channel, pushing things back to our channel, but also just to the things. I think that could probably be another good one for you guys in the future, too.

[Russell Brunson]

I would love to do right now. We're like. It seems like, because we're posting on YouTube and we try to really be our own selves now. And they have higher. Well, bigger channels. Bigger channels are coming to us saying, hey, we want you on our show. And so it's all happening organically. But I think the thing we're going to do right after this is going to be like JVs trying to, like, actively go after people. But I would like to see the cpm, like, cost per million model.

[Nadia]

You can also go back and say, yes, I'll be on your. On your YouTube channel if you'll email for my next webinar or, you know, there's so many ways you can leverage that, because if they're coming to you, it's like they want you. So how can I leverage that and you can.

[Russell Brunson]

I didn't think of it. It's levels to this. I know.

[Nadia]

Yeah. It's so much fun, man. So proud of you guys. It's so fun watching the. I said most. Most people, they. They hit a roadblock and they stop. And I guess you. You said you had before with the books and stuff, but, like, when you get past them, you're like, I'm gonna succeed no matter what. I'm gonna push through a block and keep you doing. Like, that's the. Like that's the entrepreneur game. And the fact that you've done. You say eight. Eight versions of the webinar now with retweets every single time. Like most people never Are never willing to. It doesn't make sense to me. Cause I'm like. And you guys are seeing now, like, when you master the presentation and the offer and it's correct. Like, it may take you three or four months, maybe a year. Let's say it's a year to figure that out. But the effort you put in for that year, if you put that same effort in, it's like a job where you're getting paid, let's say even a great job, $250,000 a year. You know what? You'll. The compounding of this over time. Yeah. Will dwarf it. So it's like, man, why wouldn't you put the time and the energy into it? You know?

[Russell Brunson]

And that's the way I see. I'm like, if someone said, if you do this for a year, you're going to make a million dollars and you can keep making it. I'm like, yes, I'm going to do that. I'm going to do that trade. And just. We just got to. You got to bet on yourself.

[Nadia's Twin]

Like Myron says, all work works. I'm like, well, if it didn't, we didn't sell this time. But it's still working us. We could put it together faster. And we listen to Jim Rohn a lot, and it's like, don't wish it was easier. Wish you were better. I'm like, we got to get better.

[Russell Brunson]

We take little tidbits from a lot of people. I think you have a guy, his name was Anthony, I want to say. And what he said was, you can either have results or excuses, but you can't have both.

[Nadia]

And I'm like, but my excuse is so good.

[Nadia's Twin]

It's their fault.

[Russell Brunson]

It's their fault.

[Nadia]

You guys can blame each other.

[Nadia's Twin]

The Internet went out. Zoom's fault.

[Nadia]

So cool. All right, so for the next. So you eight in, what's the plan moving forward? I want to hear kind of every week.

[Russell Brunson]

Every week, like, we're going for that two CCX, you know, we get 100 days. Yeah, we're going to try keep going. If not, you know, that's the goal. We're going to see how far we can get. You know, we want to. We want to continue on this journey. And like I said, make this a life skill because that's. It becomes a superpower.

[Nadia's Twin]

We know the process works. So it's like, we just have to work the process. I have no problem doing it. If you told me this is the result you're going for, I have no excuse. I have to go for it.

[Nadia]

How's it been? The people that have bought your stuff down, you have a chance to serve them. That's always my most fun part for me. But, like, for you, as the people that are buying, you're helping, like, what's that been like for you?

[Russell Brunson]

She wants to go to dinner with everybody.

[Nadia]

Go to my house.

[Nadia's Twin]

No, they're great. Like, they're people that we like, and they want our help. And, like, we're learning from them, too. Like, oh, hey. And I'm doing the process with them because we did it so long ago. I'm like, look, I'm going through it too. I can't tell you something that I'm not willing to do so they understand. They're like, okay, and then the questions that they come up with are like, that's a good idea. Like, oh, you know, I'll be willing to do this if you guys put that together. Like, you're giving us ideas for the next step.

[Russell Brunson]

It's also it. We're seeing the changes. They're becoming more vulnerable. You know, at first I'm like, I just want to learn how to vest because of this. And then you start peeling back the layers, and they really start telling you why they're doing it. And you're like, okay, I gotta make sure that you get this, you know, and it's not a lot of the people we teach your moms, and we want them to be able to teach their children because, like I said, we know the impact it can have. So it's not just the investing is just a part of it, but it's a bigger picture of how it's going to change their lives. And it helps us say, you know, we got to do better as well.

[Nadia's Twin]

Yeah.

[Nadia]

So cool.

[Russell Brunson]

And stops us from fighting a lot. Keep going.

[Nadia's Twin]

Stop fighting. We're about to have this call.

[Nadia]

We're changing people's lives. No more fighting. Stop it. I love to watch the behind the scenes of you guys as you're part of the show. That's awesome. Yeah, I think for me, the. The most fascinating thing, like, I think a lot of us, like, we get in initially because I want to make some money, but then, like, really quickly realize the money, like, is shallow. You don't feel there's. You don't feel anything cool about it. But then when you see, like, the people who come in and then you see them, I don't know, for me, like, first time I see someone get the aha moment, their eyes are like. They understand it. Like, I'm like, that feels so much better than, like, when I had the aha. Like, it's so such a, you know, such an addicting thing where you're just like, I don't want to stop this. I got to keep doing this forever. So, yeah, I can't wait to see what you guys have, you know, hundred thousands customers who are coming through, and you guys see how many lives you change from it. It's awesome. So, okay, my last question for you guys then. For anybody who's listening to this, obviously, we have an event once a month we do called Selling Online. At the end of Selling Online, we make an invitation people to join the Pride Mover coaching program. You guys have been inside of it now for how many. How long you been Inside of it now.

[Russell Brunson]

Since maybe August.

[Nadia's Twin]

Yeah, August, September.

[Nadia]

So what's that? We're like how many months? I don't even know. Four or five months. Three or four months. If someone who's thinking about that, what would you tell someone who's on the edge like, ah, this is crazy. I don't know if I should do that.

[Nadia's Twin]

I think you can't afford to not do this. Like, if you really want to speed up your time and you really want to like learn how to do it right and have a process that's like pretty easy to follow and you have the coaching, I think, and I'm not trying to sell this. Russell, he can sell it. But don't waste your time with other programs. This is what you should really be in. Because I wish we would have had this like three years ago to cut so much more time off of what we were doing.

[Russell Brunson]

I mean, just the fact, the coaching plus the program. So when it comes to like the courses, the videos that you can watch over and just the stuff that you don't see, but there's so many hidden things that you gotta go and find it. Oh my gosh, this is, this is fantastic. This is fantastic. And then the coaching, all the coaches are really caring about how you succeed. And I mean, it's from what you get versus what you pay. Again, it's a no brainer. It really is.

[Nadia's Twin]

And it's a lonely place to do it by yourself. But if you have other people who are going through it, like our husbands don't know anything, what we're doing. What are you guys doing?

[Russell Brunson]

Why do I have to take the kids again?

[Nadia's Twin]

Why do we have to get out the house? Like, no, you gotta get out. But if you're going through this and other people know what you're doing, you don't feel so lonely anymore. Like, she was the only one I could talk to about it now. It was like, oh, other people are going through the same thing.

[Russell Brunson]

If you get this done and you push through, you're going to thank yourself for it.

[Nadia]

Yeah, it's been fun. Just in the last, I think it was like 45 days ago that we announced the award. If you make $10,000 in, in one on one one of many sales, you get an award, right? And it's like we've got a dozen people have already applied for it and like they're coming and it's just, it's fun now because now it's like everyone's in the middle of it. So it's like, oh my Webinar tank. Oh, my. Did awesome. I did. You know, and everyone's helping and critiquing, and it's just, you know, and then it's fun for me because Chris, who runs, you know, that side of the program, he's messaging me all the time. Like, when you guys get your first sale, he messaged me. I'm like, yeah, like, I'm freaking out. He's freaking. The whole team's all excited for you guys, so it's really fun watching. So, anyway, I appreciate you guys jumping in and doing it and not stopping and iterating and tweaking, and I think you're such a great example for everyone else who are trying to help them understand. You guys can change the world if you're just willing to come out there and just follow the process and just do it. Take the thing you already have inside you that you're great at, and then we just give you the process to get your message out to more people.

[Nadia's Twin]

I just want to thank you for putting a program like this together. I think you. You have so much knowledge, but to put it down to the level where you can pick it up and do this and make $10,000 that quickly, I don't think you understand how much of a change that does for people. So thank you for that.

[Russell Brunson]

Yes.

[Nadia]

That's awesome. Thanks, guys. If you want to follow you and they want to see your webinar where they go to jump in.

[Russell Brunson]

Webinar. Okay, that would be.

[Nadia]

I'm your first JV partner.

[Russell Brunson]

Well, you go to wellpack the wealth twins.com backslash. How to invest.

[Nadia's Twin]

Yep.

[Russell Brunson]

And if you want to follow us on YouTube, it's @wealth twins on YouTube.

[Nadia]

Very cool. Well, glad to have you guys here. Glad to have your Boise, and I hope you enjoy the rest of the event while you're here. Thanks, guys, for being here. And with that said, go check out their stuff, you guys. And, yeah, you're awesome. Thank you.

[Nadia's Twin]

Thank you for having us.