← The Russell Brunson Show
The Russell Brunson Show
Fulfillment and Achievement: A Deep Dive of "Atlas Shrugged" with Josh Forti (3 of 5)
00:43:04
Loading summary
Transcript148 lines
- [00:01]
A
This episode is brought to you by US Cellular. Don't sacrifice a great experience for a great deal. Now with US Cellular Prepaid, you'll get a new Samsung Galaxy A15.5G free without the hidden fees you get with other prepaid providers. So you can use U.S. cellular's nationwide 5G coverage without sacrificing anything. Terms apply. Visit us cellular.com for details.
- [00:23]
B
Want to shop Walmart? Black Friday deals first. Walmart plus members get early access to our hottest deals. Join now and get 50% off a one year ann. Shop Black Friday deals first with Walmart plus see terms@walmartplus.com what's up everybody? This is Russell. Welcome back to the Marketing Secrets podcast. We are coming back right now with part three of our Atlas Shrug series. Again, this is from interview with me and Josh 40 back in 2020 after the very first time I read Atlas Shrugged. This was a fascinating, like five or six hour long interview. Hopefully had a chance to listen to hour number one, which we posted two weeks ago, and then hour number two last week. And now we are on hour number three this week. Hope you guys are enjoying this interview and it's getting you guys excited about all the things related to you as a prime mover, as a, as a producer, and someone who's trying to change the world. So with that said, I'm gonna jump into part three of the episode on Atlas Shrugged. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is gonna show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets po.
- [01:31]
A
Okay, I want to circle back to one quick thing and then we can move on. So the question I was trying to ask was like when you were like, hey, there's the technician or there's the plumber, there's this or there's that, or then there's the person that comes in and makes it rain, right? Like there's only a few people in an organization like make it rain, right? Like you in Clickfunnels, you make it rain like you're the one that like brings it in. And I'm sure there's other people, like, to a certain extent, like, you are that person and there's probably what, you probably have what, 100, 200 people on support team that don't actually make the company any money, but they do play a critical role in the sense of like the company couldn't function without them, right? And so like, to those people there, how does somebody who. Like two part question one, can you live your best life in a position like that? Like, can you be most alive and fulfilled and, like, live a great life doing something average like that? And number two, like, does that person need to go learn how to make it rain? Like, does everybody need to be an entrepreneur? Does everybody need to be like, you are so fascinating. You got this whole community of funnel hackers. And like, we're gonna go out and change the world. And like, we don't get. We think differently. We do it differently with all this stuff. Like, does. Would it be good if the whole world thought that way? Or, like, do we need people that don't think that way?
- [02:39]
B
There's a time in life where I thought everyone should think that way. I don't think so now. I think some people, like, I have family members who love what they do, and they're obsessed with the art. Like, the art is what they do. Like, some people like, some, like, I've had good masseuses and bad masses. Some masseuses. Like, that is their art. You can tell, you're like, oh my gosh. Like, they're the best at their craft. And I think that's okay. I think if it brings fulfillment, that's more important. But if people aren't fulfilled, that's the second question is like, well, if you're not fulfilled, then why. And I think one of the most powerful things Myron golden taught us funnel hacking live. And he taught it to comical a couple of times. He has been called the four levels of value. And it's so fascinating because such a good. Yeah, it's so good. The first level of value for those who haven't heard this before is. And it talks about. And I'm going to not do it justice. Like, Myron's the man. The greatest speakers of all time.
- [03:26]
A
Go YouTube. I actually know is on YouTube.
- [03:28]
B
It's on my. Anyway. Yes, but so bottom level is, is people work with their hands, right? And this is the hardest work. Like someone building, building. The person's like actually building the building or typing. You're doing support or like whatever the thing is, like, they're working with their hands. Like, that's the lowest level value, right? Like, the most you make when you're. When you work your hands is maybe 50, 60, $70,000. You're like. But you're tapped out. You can't get higher than that. Now, excuse me. If that's your calling and you're good at. You love it. Like go all in, like become the best in the world, that thing. And that's totally cool, but you're not. But like you cap out on salary, you can't make more money at a certain point. Cause that's the value of that tier value. The next tier value. Then if you move up, one tier is management, right? Someone who can manage all of the workers, right? And there's people who like one of the big mistakes we made inside clickfunnels. We took the people inside of our team who are the best workers and we upgraded them into management and they were horrible managers. Amazing workers. Moving the management on management. They weren't managers like this different mindset. And so it's like they can go learn that, but that's not where they were. That's not where they were gifted, right? And a lot of times it was irreparable. We couldn't move them back down because in their mind, like, oh, I'm a manager now. It's like, no, I think, you know, one of the things we learned is like someone can work that be a worker and make more money than the manager, right? Because just because sometimes their skill set, like programmers and developers, like getting an amazing programmer to code something is a lot of times worth more than the manager who's managing that person. But in most businesses, most organizations, managers next year, right? Because you make more money as a manager because you're managing a lot of, excuse me, a lot of workers as opposed to one. Then you got the next tier value and it's like the communicators, right? People learn how to talk and to sell. Like that's the next thing. You make more selling than you managing. And you typically make more managing than you actually doing the thing. And not everyone's going to be great salespeople. I think it's a teachable skill. I think you may have seen my early videos. Like anyone thinks this is a gift that I was born with. It is not. It is something that's been developed.
- [05:13]
A
Guys, you should go look at Russell's old videos. They are so amazing.
- [05:16]
B
They are the worst ever. Yeah, when I was your age, I was. I would not have been able to do this. Like, it's, it's crazy. And so that tier is the communicators and the top tier are the visionaries. Like imagining. Like you're using your brain to make money. So you're using your brain, your mouth, your management skills or your hands. Like those are the four tiers of value. And so I think wherever you fit in, there it's like, that's cool. Like, we need people all the tiers. But like, I did podcast about the day. I'm like, if you're going to be whatever you're going to be at, like, don't just be a person doing it. Become the best of the world. Like, we were in Oaks Book of Tony's event and we're in a hotel and it was kind of weird because there's a spa. So I'll excited to get massages. But it's also Covid right now. So like masseuse is a mask on. They have plastic gloves. It's like, it was weird. I got my very first massage. We sent they. They paid for some massage. My two massages. I was like, it'll be fun. First massage was so bad. I was like, I never want to get massage again ever. Like, it was just. It was so bad. And I'm sitting there on the table. It was only an hour long massage. By time. It was like, I want to get out here. Like, this is just weird and horrible. I did not enjoy it. And I'm a massage person.
- [06:14]
A
Yeah, I love massages. Yeah.
- [06:15]
B
And I was like, the point. Like, I'd never want to massage again. But they'd already booked us for the next day for the second one and I was annoyed. I went to the second one and same thing. She's got plastic gloves on that we have to do in the mask. And it's kind of like, I don't want to be here. And then she puts your hands on me. And it's just like it was art. Like it was different. And I was like, both of them are doing the same job, right? But somebody's like, I want to be the best in the world versus like, I'm just doing the thing. You see that in every, every area of life. You look at the chiropractors. There's chiropractors that are good and there's ones that are great doctors. Like dentists, business. Like, I'm more of like wherever you're at. Like, they don't just be mediocre. Like, become the best in the world there. That's more important to me than, you know, if you're gonna be a plumber, be the plumber who you walk in. Like, we've had our house. So many plumbers come in. We had some to come and they fix the leak and then something else breaks and they go. And other guys come in and they check everything, making sure it's perfect. It's like, I would rather like I want that person with the artist. Want the person, like, this is their art, not just, like, best job I could find. Like, yeah, anyway.
- [07:10]
A
All right, so now I'm about to ask you a question, and I understand this is totally, like, just like, your opinion on it. There's, you know, nothing, but maybe, maybe you have something to base it on. So, like, the person that is at those lower levels of value, right, the average worker that's out there, that's doing their thing, especially in today's super soft victim mentality, America, that wants to vote for free stuff makes me so mad. Anyway, so, like, the average person, like, that's out there looks up at people that make a lot of money. And like, kind of the general consensus, I think, or the way that America slash the world is going is like, rich people are bad, right? Like. Like, you're so greedy, man. Like, you got all this money and like, you're not giving any to me. And, like, you get to go sit in your massive house and your cars and you can do whatever you want. And so, like, even if they are doing what they are called to do, they'll look up to a millionaire or a billionaire, like someone that has all this stuff, and they'll look at it as bad. Like, that shouldn't happen. How do you create a society? And this is why I know this big picture type stuff. How do you create a society that allows people to be okay with being the best version of themselves, where they're at, without looking at you and being like, you're bad? You know what I mean?
- [08:24]
B
Yeah. Well, it's not gonna happen in our lifetime. It's not gonna happen my belief, till Christ comes again. And we, when he does, it'll be a perfect, you know, things will be great. But until then, it's not gonna happen. Because humans are humans, right?
- [08:36]
A
You mean, you mean Donald Trump's not gonna just fix everything?
- [08:38]
B
Oh, if he does, that'd be amazing. I'm not holding my breath. But I would say more so just for anyone who feels that way, like, I would look at that more. And I did a podcast about this. Like, if you're not someone who celebrates other people's successes, everybody, I don't care if you hate the person, if you're a big fan or you're not a big fan, like, if you don't celebrate their success, then you are going to struggle to ever be successful because you're gonna be so scared of other people not sobering your success. Like, I remember, I'm not. I am not a huge GaryVee fan. You know this? Yeah. For reasons I'll talk about in my next book. But so when I.
- [09:15]
A
When I tweet this out on Twitter, Gary, when you're following me, shout out. But by the way, the Patriots won the super bowl, and the jets. Just throw that out there. All right, continue. I just guaranteed you never.
- [09:23]
B
Come on. I do like Gary. I just. We had edit with thing, but whatever. He doesn't remember it, I'm sure. But anyway, he got the shoe deal with whatever.
- [09:34]
A
Yeah, yeah, Adidas.
- [09:35]
B
And he's gonna market. And, like, for a half a second, I was like, ah, that sucks. And then I was like, he freaking. He's in our industry. And he got a shoe deal. And I ran to my computer. The case was, I bought the shoes. I got them. And I was like. I did a podcast, like, celebrating the fact that someone in our community got a shoe deal and all these things, and a bunch of people that I know, like, I felt like you're not a big Gary fan. I'm like, I'm not. But, like, that's a huge success. Like, we should celebrate success. Because if you don't, then what's going to automatically happen in your head? If you're not celebrating people's successes, you have the subconscious fear that someone's not going to yours, and so you're going to. You're going to stifle yourself from being successful. So I try. When anybody around me is having success, whether I like them or I don't like them, like, I always am, like, oh, my gosh, I'm going to try to celebrate it. And then by doing that, like, it changes your brain to the spot where you're okay having success because you're assuming everyone's going to celebrate, like, you, and they're not going to. But it. I don't know. It's different. Subconsciously, you are not celebrating other people's successes. It'll stifle you from ever having your own. And so I think that's a big part of it. Like, if that's where you're at right now, like, it's something you got to change. And we start making that little shift and start celebrating people's successes above you. It. It's freeing. It's amazing, because then it's all sudden you're, like, unlocking yourself. Like, I can succeed because they did, and people are gonna celebrate me. And, like, it just. It shifts those, like, psychological things that you do, and it changed everything. It's weird.
- [10:55]
A
Do you think you're not political. Like, hardly at all. Like, do you even pay attention?
- [11:02]
B
No, no, not too much.
- [11:04]
A
Like, I was like.
- [11:05]
B
I was like, hey. So those who read the book, Hank Reardon, he, like. And this is part of his demise, is he never. He doesn't pay any attention to at all, anything. So as I read the book, I'm like, hank Green doesn't pay attention. I don't pay attention. Like, Like. And real quick, we do shout out these shirts again. Yes. By the way, how many guys what would like, one of these shirts?
- [11:21]
A
Oh, let's make them come up for this first, guys. How many you want to share? Yes or no comment? Yes or no? Down below.
- [11:26]
B
So this is the rear and steel one. And this is the who is John Gault one.
- [11:30]
A
Pretty dope. I'm not going to lie, though. Like, that one's pretty dope. But this one wins for one reason.
- [11:35]
B
Like, the quote is cool. We could put that quote on this one, too and make it silver. Okay, this is my selfish pitch.
- [11:41]
A
Okay.
- [11:42]
B
Yeah.
- [11:42]
A
Can Russell. Hey, guys, do a pitch real quick?
- [11:44]
B
You can't sell something.
- [11:45]
A
Can he sell something to you? Keep in mind, I make no money off this. I don't even know what he's doing.
- [11:51]
B
No. We have a little fun site we created just because they'd be fun, called t shirtsnackdown.com where we have two shirts and then people vote with their walls which shirt they want better. So if you guys want these shirts, you can actually buy whichever one is your favorite or both you like them both. You gotta go to t shirtsmackdown.com and they're up there right now. And guess who's the models on T shirt Smackdown, I assume, Are we the models? There you go. Teachers smackdown.com. yeah, you can get one or two.
- [12:14]
A
Oh, my gosh, look at that.
- [12:15]
B
Your team.
- [12:16]
A
Your team's amazing, dude. They put it together like that fast. Okay, let's geek out on the book here for a second. The audible door, the password that was audible when I read that, I was like, yes. That's like a brilliant mind at work, right? It's like, you have to. And the part that I thought was interesting was it wasn't just the words he's like. And it's programmed to where it will not open unless, like, the person that is saying it, like, is actually, like, saying it with conviction or, like, something to that effect. Like, they actually have to, like, mean it.
- [12:46]
B
Yeah, right?
- [12:47]
A
You can't just be like, okay, cool, I'm in. Like, now you guys want to read the book? So Bad.
- [12:51]
B
Yeah. You want?
- [12:52]
A
Okay. All right, let's. We'll come back to the T shirt smackdown. Comment down below. Let us know. And let us know, guys. Let us know down in the comments. And if you're listening on audio, you can like go leave a rating and review and like leave us in the comments. But like if you're listening YouTube, Facebook, whatever, like comment down below where the best part or your favorite part of the conversation was so far. I think that'd be super cool.
- [13:08]
B
What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high end coaching program as well. And it is amazing. But to kind of give you some context about this offer he's making for you guys. As you may or may not know, a few years ago, JPMorgan Chase did a study and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called the Revolving Pricing Method. And it's awesome. It helps you turn every client you close into a long term profit machine. We're not talking about one time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all, it's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com secrets, grab your 70% off deal, and let's start turning your clients into long term revenue. Again, that's wealthyconsultant.com secrets. Do not miss out. Hey, it's Russell Brunson. And if you're anything like me, you understand that in business, time isn't just money. It's everything. When you're trying to build your dream team, the last thing you want to do is waste time sorting through a mountain of resumes. But what if I told you there's a smarter way instead of searching for candidates you can match with them instantly? Thanks to Indeed. Indeed is the hiring platform you absolutely need in your corner. We're Talking about over 350 million visits each month from all around the world. That's a huge pool of potential talent. And here's the best part. Their matching engine connects you with the right candidate in no time. Imagine skipping the busy work and going straight to the people who fit your job description like a glove. Sounds like a dream, right? And it's not just about saving time. It's about getting the results that matter. In fact, 93% of employees say Indeed delivers the highest quality matches compared to other job sites. And that's pretty incredible. And I want to tell you, I've been through the hiring process myself. There were times it was slow and frustrating, and I wish I'd known about Indeed back then. It would have made everything so much easier. But here's where it gets even better. Indeed is constantly learning and improving. With over 140 million qualifications and preferences feeding their matching engine every day. The more you use it, the better it gets. It's like having a personal hiring assistant who's always on top of things, making sure you get the best of the best. So don't wait around. Join the 3.5 million businesses worldwide. They're already using Indeed to find top talent fast. And here's something special just for the listeners of the Marketing Secret show. You can get a $75 sponsored job credit to boost your job's visibility at Indeed.com clicks. Just head over to Indeed.com clicks right now and let them know you heard about it on this podcast. Trust me, you're not going to regret it. Terms and conditions may apply. Need to hire? Then you need Indeed.
- [16:13]
A
Okay, let's get out of the book for a second here. I actually have a lot of questions about the book, but I want to know, like, what was, like, your favorite scene?
- [16:18]
B
Oh, so many good scenes. My favorite scene in the book. So it's kind of like the crescendo of the whole book. The whole book asking, who's John Gaul? Who's John Gall.
- [16:26]
A
Okay, hold on. Sorry. David. Dave is sitting here in the background. Have you read the book, Dave? Okay, so I'm just making sure. Making sure that you, like, you're not just sitting over here. Like, I was freaking out.
- [16:34]
B
Dave's like, I have to read it too. I was like, I need to talk to somebody. Dave, go read this. I'll see you in six months. Okay. Favorite book. So the whole book's leading to who's on? Gaul. Who's John Gault? We kind of introduced him a little bit when Dagny meets him. And then she leaves and goes back to the real world. And all of a sudden there's this part where the looters and the government are trying to, like, do this broadcast. And all of a sudden the broadcast is interrupted and they're trying to figure out how to fix it. But all the people who would fix it have been taken. Like, they're like.
- [16:59]
A
Because all the great minds of society are gone.
- [17:02]
B
They're gone. And all of a sudden, like, over the loudspeaker comes John Galt and he starts the speech. And the speech, I think, is 80 pages in the book.
- [17:08]
A
So it's like.
- [17:09]
B
It's four hours. Like four hours on the audiobook. Four hours. This is why you don't watch the movie, by the way, because it's less than 30 seconds in the movie.
- [17:16]
A
Like, how do you take out four hours? Like, it's such a good.
- [17:20]
B
Anyway, he gets on his microphone broadcasting the entire world. Nobody can cut him off. And he gives a speech about big.
- [17:26]
A
Everything, the whole building.
- [17:28]
B
I'm just like, freaking. The setup was so crazy. Also. It happens. I was like. And anyway, that was my.
- [17:34]
A
And he ends with this.
- [17:35]
B
Yeah. And he goes.
- [17:36]
A
And I'll say it like one last time. I pledged my life and my love of it that I will never live for the sake of another man, nor ask another man to live for mine.
- [17:44]
B
Anyway, that was my favorite part.
- [17:45]
A
The 80 page, 4 hour long version of it. Okay.
- [17:48]
B
Oh, yeah. So good.
- [17:49]
A
Okay. I like that. My favorite part of the book. I read this. I was like. So I like. I like, play my life and like, act like I'm in a movie, right? Sometimes I'm like, do this. So do you remember at the wedding.
- [18:00]
B
Oh, Francisco speech, dude. Oh, yes.
- [18:02]
A
Okay. That might have been better. That is the best I get done with that chapter. And I'm like, I promised Leah I would be done after this chapter. And, like, it ends. And I'm like.
- [18:17]
B
Yeah, I do think so. The John gal had a better and then like, like I didn't know it was coming. Like there's wedding everything and then all of a sudden starts happening. I was like out of freaking nowhere. Yeah. So Francone just Francisco, he gives a speech that was like, yeah, I wasn't expecting it. So I think it was last build up. But it was amazing. Yeah. The John Gal buildup was like, this is like I was waiting that movie. So I was like, amazing. Then it's like, come on. Like, come on. Anyway, yeah, those are the two best parts.
- [18:45]
A
Yeah.
- [18:45]
B
Yeah.
- [18:46]
A
At that wedding, like I'm reading this and I'm like, that was when, like it was like that, that moment. I was like, okay, she. She finally like made it all like. And that was relatively early on in the book. I was like, oh, if the book follows anything like this, this is going to be such a good book. Right? Because like he gets done with that and like you're just, it's like something you'd want to like, watch out in real life. And you're like, somebody thought this up and I wrote down. You're just like, yeah, so good. Yeah. Yeah. That was so good. That was, that was hands down the fair.
- [19:14]
B
Read the book again. I Wish it wasn't 1200 pages because like I want to go back, experience it, but it's so big.
- [19:18]
A
Okay. Have you read the Cliff Notes version of the book?
- [19:21]
B
No.
- [19:21]
A
Okay, so. Yeah, so there is, there's, I think there's the Cliff Notes, like the one that you buy. I think it's like a four hour audiobook. I haven't listened to that one. But if you just like cliffnotes.com like read the book, you can basically, you can basically get a summary of the whole book in like 30 to 45 minutes. I read it.
- [19:36]
B
It's still worth reading though, you guys.
- [19:37]
A
Oh, 100%. 100% worth it. But. And actually that's the reason I bring it up because like, I know it's 1200 pages, but like you don't like, if you just read the Cliff and you're like, oh, okay, like cool storyline. Like, you miss the effect like the of it all.
- [19:52]
B
One of the things that I thought was fascinating this is because like I'm working on my next book, which is like, it's not a how to book. So I'm learning how to write differently. So I've been want to tell us all about it. I'm really proud, I'm excited for it. But one thing was interesting. Like if you look at how Ayn Rand did the dialogue in the book, she did all the dialogue where one person speaking. So it's fascinating every time you notice that. Like when. When her partner was in the cafeteria with some guy we didn't know, you only hear his words. You never hear the other side.
- [20:19]
A
Oh, that's so true.
- [20:20]
B
Most of her dialogues was just you heard the one person talking and you could get the gist of the conversation by reading one side. They'd never had the other side. And I'd never seen someone write that way before. And there's a lot of cool things like that where just like people and like, again, I've written three books now, but like I wrote books with Google Docs with editors and people. Like, imagine writing a book in the 50s with a typewriter. I think how much pre forethought has to go to something like this? Yeah, that's wild. It is insane to think that. Yeah. So like, I have so much respect for people who wrote then and especially I'm trying to learn how to write as a story as opposed to how to. And it's like the art of it is just. It's fascinating. And anyway, as a book it's just like, it's worth reading just to see how she wrote it. It's fascinating as well.
- [20:58]
A
What was your biggest. Actually, I want to go down that rabbit hole a little bit further. So like, writing and is your new. Like, is your next book fiction or not?
- [21:08]
B
No, it's just the next book is. I bought bootstrap.com next books bootstrap and it's the Clickfunnel story. But it's not like the how to. It's telling the story as the story, which is gonna be cool.
- [21:18]
A
It's gonna be so good.
- [21:19]
B
First thing we're doing is all the core people have been part of the click funnel story, are flying them out and interviewing them for. I've been mapping out the entire timeline of events as close I can remember and interview my all the pieces from their point of view. Trying to get that from like 50 different people and then take all that stuff, sync the timelines up and write the book as a story anyway. So it's a different writing stuff never done before that.
- [21:40]
A
That's interesting because.
- [21:42]
B
Oh yeah, Dave wants to tell you the cool part. So I'm also like been re geeking out on like here with A Thousand Faces and Heroes, Two Journeys and like all that stuff. I want to make sure. Well, someday I want to try to sell to Hollywood or something. So who knows? I don't have the end of the story. Yet, but, like. But so.
- [21:55]
A
Which is, by the way, super fascinating because, like, the concept of, like, going for a target and then, like, going towards it, like you don't know the end. And now you're just like, so cool.
- [22:05]
B
It was cool, but I was like.
- [22:05]
A
Russell, so much fun to watch.
- [22:07]
B
So, like, I'm writing, so I've been. I've been geeking out on the heroes journey. So I'm like, I'm trying to sync the timeline of the clickfunnel startup story to the timeline of the Hero Thousand faces, like, to all the core. The core things to see if I can get it to fit inside that framework, which I think we'll be able to do that way. Yeah, it's going to be amazing. And then what I'm trying to do in my new office is I'm going to build the room where it's like a timeline. So the entire room wraps in a huge, like, like, chalkboard with, like, a timeline that goes around, has, like, the dates and here's dirty stuff. Right. And then, like, you know. You know, like writing in each core thing on the. On the wall. And then, you know, like they do in the spy movies, where you have, like, the string that goes. You have the pieces of paper.
- [22:49]
A
Yeah.
- [22:50]
B
Like, as I'm writing the book on, I have the whole thing timeline in the square room. And so you see it all. And they can see all the pieces, how they all fit together. And then that'll. When the book's done in that room, that'll be the wallpaper on the room.
- [23:00]
A
Oh, my gosh. Okay. All right, so here's how.
- [23:03]
B
Here's a.
- [23:03]
A
Here's a great idea. So you, like, you do that up until, like, a certain point, like, this is modern day. And then there's like an end of the wall. And then like, from that point to there, that's when you're writing. When you get to the end of the wall, you have to sell everything and go into hiding and become John Goal. Like, that book's done.
- [23:17]
B
I mean, there we go.
- [23:19]
A
That's fascinating.
- [23:20]
B
So when I get to write a story, that's way different. It's not like all my other books are how to books. So it's like they're written differently. And so it's just been fun.
- [23:28]
A
Which, by the way, is why I was like. When I, like, first got into entrepreneurship, I was like, I don't know why anybody would write a book that's not like that. Like, I'm like, what? Why would anybody write a book like this? This is so lame. And now I'm like, reading it. I'm like, oh, my gosh, this is so cool.
- [23:41]
B
Yeah, I have a ton of respect. Like, the books I'm reading now, like, I just Fish Shoe Dog, which is like the story. Oh, I think American Kingpin, which is like the story of the Silk Road in the Dark Web. My favorite stories I've ever read twice already. And the writer is probably the best writers I've ever. I gave. I read it. I was so depressed. I was like, I'll never write as good as him. I tried to hire him to write my book for me and he's too busy. I will give you a blank check. Just write this book. You're so much better than I could ever dream of. So I had to go learn how to do it.
- [24:08]
A
What was your most, like, what was the most fascinating thing about Atlas Drugged to you? Like, of any, like, the way it was written or the concepts or the characters? Like, any. What was the overall, like, the most fascinating part for you?
- [24:20]
B
Man? Character development is so cool, I think. I think the cool thing for me was, like, each. And I. I love see some diagrams, I don't know it. By each of the characters. Each played like they were a character, but they played a role that is like this magnified society as like a group almost, right?
- [24:45]
A
Like, yeah.
- [24:46]
B
And Dagny and then like James Taggart, Taggart's wife.
- [24:51]
A
Yeah.
- [24:51]
B
Like, all the people, they were like, they were humans, but they were personification of like, a segment of society, which is really cool. So it's like seeing that we're just like, you're getting this, like, this micro versions macro problem. That was cool because, like, I never again, I don't study politics. I don't. I'm not deep into it, so I don't know all these things. And like, you hear this character, you hear the story and I'll see you like, oh, my gosh. That represents this group of people that I. And so for me, it was cool because I was able to understand things a different level. And I. I'm not the best this, but I always try to, like, put myself in other people's shoes. I try to understand, like. Like, that's why I'm not super political because it gets so divisive and I'm like, I see good on both sides. Like, I understand. Like, I can love people on both sides of it. I think it was so cool for me because I was able to, like, you see the pros and the cons of each thing. Right. You See the positive negatives of each belief pattern. Like, as much as I related to him, it's like, there's the good and evil, right, Daggy, there's good. And like all of them have that. So, like, it was just cool because it gave me this perspective, I didn't know of so many different segments of society. It made this really cool tapestry and picture for me.
- [25:52]
A
Huh. All right, so now the polar opposite. Like, what do you think the book lacked in or like, didn't communicate well or like left out?
- [26:03]
B
I think something to talk about today. Like, I do feel like most of the producers in the book, they didn't have the other side of it, Right. Like, the social stuff is important. Like helping other people is important. And I get why she didn't. Like I said the Phil Donahue interview, she's like, people should be social. They shouldn't do with the gun. But she never showed that. She didn't show Hank Reardon going and like, oh, this is a cause I care about. Like, let me go and at all.
- [26:29]
A
You know, in any part.
- [26:30]
B
And I think that stuff's important. Like, that's why we talk about the political on the left side. Like, like they're, what they're trying to do is good. It's right. Like it's, it's from God. Like, it's so good things. Right. But there's like, but there's ways that people twist and all sorts of stuff like that. And I, I wish they would show more of that because I felt like the characters were one sided where it's just like, you know, it's like the people, the looters or the people that are producers. And I feel like there's more blend. I think for all of us, we have blends of those things.
- [26:54]
A
Yeah.
- [26:54]
B
And they did a good job of dissecting Super. Yeah. You know, I think we all have all those things. Like, I want to give, I want to serve, I want to do things, but I also want to produce. I want to do both those things. Right? How do, like, what's the world look like where we do both of those things? And I don't know how to, you know, in my, in my little universe, I've created for myself, my family. Like, I'm trying to, I'm trying to produce. Then we've got o. We've got these things. Like, I'm trying to contribute and try to do my version. What I think right is right. Right. Like all we can do is like, what we think is right in our own little world. That we create. And so this is my world I've created. I'm trying my best to do it. And, and I wish that they would showed some outside because I think, I think that that was the part. I feel that the characters were missing just that part of it. Hey, this is Russell Brunson and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lancioni, talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment and it only took me like 10 minutes or less to get it done. Yet even though it takes only 10 minutes, you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this what this assessment will teach you how to do. Now normally this assessment you can go to workinggenius.com and there's two GS in the middle workinggenius.com but I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you get 20% discount off when you put in the keyword secrets at checkout. So go to working genius.com again, two GS working genius. Two GS in the middle. Working genius.com and then use promo code secrets secrecy at checkout. Get 25% off, but then go take the test again. It takes you 10 minutes. But even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out@workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team and I promise you will change the working dynamics amongst everybody and help your company to grow. What's up, everyone? This is Russell. And fall is officially in the air, which means crisp mornings, pumpkin flavored everything. And my favorite part is switching out those shorts and T shirts for these cooler weather essentials. Right now, I'm all about finding the perfect cozy cashmere sweater and a sharp leather jacket. And for that, I've got one word for you. Quince. Quince offers affordable, high quality essentials that belong in every wardrobe, whether you're upgrading for the season or just adding some timeless staples. Think luxurious Mongolian cashmere sweaters starting at just $60. Yes, you heard me right. I know that because I literally just bought two. And pants that are so comfortable you'll want to wear them everywhere. What I love most about quints is how they cut out the middleman. They work directly with responsible factories using premium materials, which means you get incredible pieces for 50 to 80% less than other luxury brands. And let me tell you, now that I'm officially wearing some of their gear, it feels every bit as high end as the designer stuff, but at a fraction of the price. In fact, that sweater I told you about earlier that I snagged, it's super soft. It fits perfectly. It looks like I paid hundreds of dollars, but nope, it was just 60 bucks. If you're ready to upgrade your fall wardrobe without breaking the bank, head on over to Quince.com clicks for free shipping and 365 day return policy. That's Q U I N C E.com clicks seriously, free shipping and a whole year to return. You've got nothing to lose and a whole bunch of really cool cashmere to gain. So go treat yourself to some wardrobe upgrades today@quince.com clicks so what's interesting in price? Like charity, love stuff.
- [30:44]
A
Okay, well, and I'm so glad you brought this up. What I think is interesting is my takeaway from or like the thing that I felt like the book was lacking the most is nobody had kids.
- [30:55]
B
I didn't think about that.
- [30:56]
A
Like, think about this. Like, none of them. Like, because one of my questions you was gonna be like, how has. How is having kids? And I kind of asked earlier, like, kind of changed the perspective, but I'm like, interesting. Nobody had kids. So like. And I don't have kids. I'm not married. I Don't have kids. I'm getting. I'm getting married.
- [31:14]
B
Yeah.
- [31:15]
A
By the way, shout out to my beautiful fiance. All right? But, like, for me, like, I'm so focused right now. So. I grew up in a big family, right? Eight kids. I'm the oldest living. I had one older brother who passed away, but, like, six. Younger sibling. And so, like, for me, I'm like, man, like, my whole. My whole life changes once there's kids in it. And, like, I know that even though I haven't experienced it, because I've seen it, right? And so for me. And, like, Leah and I have talked about this, it's like, the 20s are for us, the 30s are for kids, right? Like, and so I'm like, I gotta make as much money as I possibly can before then, because. Ah. And I even told Colette this. I said if there's. If there was one thing that I would sacrifice my career for in order to be able to do, it'd be, like, to homeschool my kids. Like, I can't fathom sending my kids to public school, right? That's just me, because I grew up homeschooled or whatnot. But, like, as I was going through the book, I'm like, I can relate to all these people, but, like, they're leaving out, like, this key component. Like, imagine being Hank Reardon and, like, living like he did with. With your five kids. Or if I. Yeah, I was gonna say four, I was like, oh, my gosh. So, like, think about that, you know, anything. And so I feel like one of the. Because there's a lot of people I know that have read Atlas Drug. They're like, heck, yeah, man. Like, ever, like, for profit, blah, blah, blah. And I'm like, yeah, but, like, imagine living your life that way with a family. Yeah, like, imagine living your life like that, like, with the kids and responsibilities, like people that you actually like, love. How.
- [32:31]
B
Think about this. Because I think our timeline, and it comes back, we talk about. With greed and contributions, you know, or growth and contribution, right? Most of us, we get born. All of us, we get born right. Only way to get here. We all get. We all born, right? And from, like, when you're born till you're whatever. For me, I got married at 20. I was 22, right? And so it's like the first 21 years, it's all about you, right? Like, it's selfish, it's growth. It's like, whatever. It's you, you, you, right? And everyone's very inward focused. And then all of a Sudden you meet this beautiful person and you fall in love. You're like, this is amazing. And also what happens is it shifts from you, you to, like, us. And, like, you're giving, taking, giving. And it's cool because, like, also all your focus is on you. It's on somebody else.
- [33:12]
A
And.
- [33:12]
B
But they're focused on you, too. And it's like this. This amazing thing where, like, I'm giving, but I'm also getting. It's like this amazing thing, right? It's like this transition that's easing you into kids, because then kids come out and it flips. Now where it's like the opposite, where you're just serving 100%. Especially the very beginning with the kids. There's nothing. I was joking with my kids about this one night when they're like, why are you guys so mean? I'm like, do you realize, like, we get no value from this? We don't get paid a penny from this. Like, there's nothing in parenting. Like, we kill ourselves. We serve, we don't sleep, we work, we pay. Money, we get. And that's not true. There's value in it.
- [33:44]
A
But I was like, I just sitting there, imagine Russell telling us kids, we get no value. You do not pay us.
- [33:50]
B
You know, Mike, I'm like, I'm killing myself.
- [33:53]
A
You do get a tax break.
- [33:53]
B
Yeah, yeah. But it's just funny because I'm like, I like, you know, and so. But especially the first board, like, they're cute and you get less, but they're in the selfish space now where you're giving 100% and they're not giving back other than, like, they giggle and cute.
- [34:04]
A
So cute.
- [34:05]
B
But for the most part, it's like you have this, like, training this time where you're selfish. And it's like, oh, I'm. I'm serving someone else, but they're serving me. Amazing now since, like, hundred percent service there. And I think that that's a good point. Like, hey, career had only done this thing, and then, you know, he never had a chance to, like, hundred percent serve somebody else and see what that's like. Because the value you get as a parent is, is when you serve 100% the kids and you see, like, who they become and, you know. Yeah. And that's the value. But it doesn't come from, like, from, like, the quick pro quo that you normally get with, like, I'm gonna buy this thing or pay for this thing, whatever, right? It's like, I'm serving serve and serve it. And eventually, hopefully, Somebody's learning to be cool because I.
- [34:40]
A
And that's a super interesting point. And maybe that's. Maybe that's why she left the part out of it, because she was like, none of these people would ever have kids.
- [34:48]
B
That's a big, you know, she's never seen that. At least now that I'm where I'm.
- [34:53]
A
Pretty sure that's crazy because what, like, I was, you know, going through it, I'm like, this book, I think would mean so much different or like. So, like, when I first read it, like I said whenever I first learned about this back in high school, right? Like, I read it, I was like, I hated reading. I publicly declared. And this is actually funny, like, when I graduated high school, I bought myself a pickup truck. I stood on top of the pickup truck, and I publicly declared to the world that I would never read another book ever again in life. I hated reading, right? And so it's funny because Now I'm reading 1200 page books and I've read every one of those books back there. Like, it didn't really take on the same effect as like now, like, being an entrepreneur, like, being someone that, like, at one point I had five employees. I'm like 26 years old, you know, and so like now I'm reading and I'm like, yeah, yeah, yeah. But if I read it with kids, I feel like that would even like, give me, like a completely different perspective on, like, it. How has. How has having kids changed your. Cause you're an entrepreneur, like, basically from one, right? Like, you never really had a job, right?
- [35:54]
B
I've served tables and I never had a job for more than three months. So.
- [35:58]
A
Okay, so, yeah, so you're. You're a failure in the normal society, right? You can't hold a job. You're, you know, yeah, you get fired forever. But, like, how has changed or how's having kids and like, having to balance? Because, man, like, dude, you're running a Clickfunnel is a billion dollar company, right? We're allowed to say that. Like, that's the thing, right? Like, roughly, like, I'm not off on that. All right?
- [36:18]
B
The value is basically what you'll pay for.
- [36:20]
A
So hopefully we're gonna say a billion dollar company. So, like, you're running this billion dollar company. You've made hundreds of millions of dollars. You've been paid a million dollars an hour from stage before. What. By the way, big props. Congratulations. Like, how has balancing work now with that, like, with the kids, like, growing up, I feel like now they're at because you're older is what, 2. Old? 14. Almost 15. Right. So, like, how has that changed the way that you view your work? Like, do you struggle with that? Like, the balance?
- [36:48]
B
Yeah. Especially now with, like, Covid stuff happening. Kids being homeschooled. Right now, it's like, four is easier separate. They're going to school. I'm going here. Separation is easy. Now it's harder because, like, they're still home. And it's like, oh, should I be there? Like, you know, it's. It's definitely. It's definitely tough, man. It's. It's interesting. I assume entrepreneur friends. I always tease them because it's like, who don't have any kids, and. And they're doing amazing things. I'm like, yeah, but, like, I'm doing this stuff, and I got five kids and a beautiful wife, and I got callings in my church and, like, so many things. I think it's.
- [37:17]
A
It's just.
- [37:18]
B
I think I hired a trainer. Dave knows the safe trainer. Remember when he started working this. He said, the biggest thing you notice when you start working with me is that you'll be shocked what your body could actually endure. I think that most people don't understand what they could actually do. Like, how do you run a company this big and have a family and have a successful marriage and have these. Like, you can do it. Like, most people don't because they sedate. And, like, I don't watch four hours of football at night because I have all these other things. Right. Like, I don't know. It's just, like, if you take away the excuse of sedation, like, you can produce so much more than I think people are able to understand. I don't know. So it's interesting. And then, um, it's been. It's been such a weird thing, too, with kids, because I think when you first start having kids, you assume they're all gonna be like you. Right? Like, oh, they're all gonna be entrepreneurs. So much fun. And then, you know, I had twins. It was crazy. And twins. Our first two became our twins. Now they're, you know, 14, almost 15. It's crazy because I assume, like, they'd all be the same as me or the same together, and they are so polar opposites. Right.
- [38:11]
A
Like, yeah, I didn't even know. I just found out today that they were twins.
- [38:14]
B
Yeah.
- [38:14]
A
Like, I had no clue. Collette's like, yeah, they're both turning 15. I'm like, wait, what?
- [38:18]
B
Yeah, look at each other. Act each other. And, like, one's more entrepreneurial, one's more like you look at like disc profile. We have a DI with sc like oh my God. Introvert, extrovert. Like all the things are different. And I always thought, you know, like my kids can be entrepreneurs like me and now it's like no, I don't think they have to be. This kind of goes back to talking about earlier like you know, with my kids making now, like what do you want to do? And you know, I think one of my things, some of my kids are very entrepreneurial. A lot of them aren't. I think some of my kids are super smart, hard workers. We're going to be amazing at the roles they play in something. They're going to be a huge part of changing somebody's world that's not going to be the front person of it. Right. And so it's been interesting watching that and fulfilling and hard and all the things wrapped into one. I don't know, it's an interesting experience. You're going to love it. You start having kids right away.
- [39:06]
A
Yeah, that's not going to happen.
- [39:07]
B
Okay, but why, you know, you should take some time.
- [39:09]
A
Okay, but how long did you go?
- [39:11]
B
How long did you wait to see? See we had our 18 year anniversary. This kids turned 15 so almost three years. Yeah, three years before we tried earlier but we could, we had fertility drugs, stuff like that and everything. Yeah, so about two, five, two years when we started training.
- [39:27]
A
Yeah, I can't. Kids scare me, dude, man, I'll tell you. But so like it's interesting because like I grew up with six younger siblings so like I was definitely old enough to remember like the whole diaper phase and like, you know, obviously I wasn't the parent with it but like. And the church that I went to like the 8 was like average to small amount of kids. Like a lot of them were like 13 kids, 12 kids, 14 kids, whatever. Like I think the smallest in our whole church was four. Like and they were the weird ones. Right?
- [39:58]
B
You only had four kids.
- [39:59]
A
And so it's like everywhere we went that's just like what it was. And so for me like I had that rebellion phase, if you will, which I don't know call it rebellion phase but like where I was like I don't want any of this. Like why would you. Like they're expensive and, and they like suck all the time and I, I can't go do this. I'm like, I want to be so filthy rich before I go like having kids and so, and I like taught Sunday School and, like, was very involved in, like, the church growing up and things like that. And so for me, it was like, I want to go build my business. Like, building off, like, doing that is, like, more fun. The interesting thing about kids. And I told my parents this. I don't remember what it was, but, like, my parents are not, like. My parents aren't, like, super, like, wealthy or, like, successful when it comes to business or anything like that. But, like, I look at my parents as, like, some of the most successful people that I've ever met in my life, because my mom's favorite. But there's, like, little things that my mom tells me over and over and over again. And she's like, one of her favorite lines is, the only thing I need to know in life is, like, I just need to know that my children walk in truth, right? And I'm like, my mom particularly, and my dad, too. Like, both of them. But, like, I relate it with my mom because she keeps saying it is, like, my mom's definition of success and, like, achievement was, do my children walk in truth? Do my children? Like, that is what was success to her. And, like, she's like, you can take. You know, yeah, money would have been great. Like, all these different things. But, like, that was, like, kind of this pinnacle of success for her. Like, do my kids, like, walk in truth? And so as I have gone through my own journey of faith, which has been. I mean, it has been rough at times, right? Like, I've watched her, like, struggle with it and, like, freak out because she's like, I just want. I'm like. But it's not. Like, that's not her journey to bear, but, like, it is, like, at the same time. And so it's always been interesting. Like, kids are like this thing where I feel like once I have them, obviously I'm there for the rest of my life. But, like, I feel like there's this distress or, like, this new. There's this new piece of my life that's unlocked that, like, I've never explored before. I don't know anything about it, right? And I'm like, afraid isn't the right word, but I'm, like, pushing that off. That is, as long as I possibly can. Because once that's open, then I never get to close it again. And, like, that mystery is. It's almost, like, fun to, like, look forward to, but at the same time, be like, I get to focus over here.
- [42:02]
B
I mean, essentially, I remember thinking about a lot, especially first few years, I was like, this is so much harder than I thought it was going to be. Like, flat out I was like, I, I thought it was going to be, you know, whatever, way harder. But I also remember feeling and saying out loud, like, this is so much cooler than I ever dreamt was. So it was like this double edged sword. I was like, man, I didn't realize how tired and like worn out and all these things. But then like, so much better than I thought. And it's funny because I know a lot of friends. Like, well, when I make money off kids, I don't think, I don't know, it's different. Like I would just have kids. Like, you can do both. It's not, it's not impossible. Especially when the first born, they sit there and they're like, you know, and I would throw. I spend a year too, and just not right, right, right. But like, I wouldn't wait till like, oh, I need a million bucks in the bank. I get people all the time. Like I have, I know people who are broke. They have eight kids. Like, just, they're not that expensive, right? Like Cheerios are not that expensive. Like if you need to, you know, like, it's just being willing to be there and be loving and being present for as much as you can. Another thing, it's been interesting, especially now that our kids are into teenagers. It's like so much harder. That's even harder.
- [43:09]
A
Just like really, that's harder than when they're young?
- [43:11]
B
Oh, for sure. Yeah.
- [43:13]
A
Dave's over here, just laughing. Oh gosh, what am I in for, Dave? Oh no.
- [43:19]
B
Yeah, the young heart is like, I am tired. Like, that's the hard part. When you're young. When they're older, it's just like if I mess these kids up, like I just want them to be successful. Like that's the bigger fear. And it was interesting. I remember thing that gave me some grace, like Tom Bilyeu. I heard this Instagram post he had of him talking about how being a parent and it was so funny because he's like, who here is scared that you were going to F up your kids? That was how he would have said it, right?
- [43:47]
A
Yeah.
- [43:48]
B
I say mess up. Who's going to mess up your kids? And everyone's hands. Like, yeah, I'm scared. He's like, guess what? Yeah, make sure I get this right. He's like, my parents messed me up. Your parents. Like, you're gonna mess your kids up. But guess what? We turned out okay in the end. Like, just be okay. The fact that you're gonna mess your kids up, because you are. And I remember I was like, okay, like, everyone messed up their kids. Like, that's part of it. Like, that's part of the whole journey. And that's the journey, you know, that's like, that's part of it. And I think it gave me some grace of just like, look, I'm gonna do my best. I'm probably gonna mess them up. But at the same time, you have to have faith. They're going to do their thing and they're going to hopefully make good decisions. And if not, that's why we have God. That's why we repent so all these things and kind of leave it to him and do your best.