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The Russell Brunson Show
Funnel Hacking Live Recap - Day 2 of 4
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Day 2 at Funnel Hacking Live focused on how you’re just one funnel away…
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What's up, everybody? This is Russell Brunson. Welcome to Marketing Secrets podcast. Today I'm covering day number two of the Funnel Hacking Live event. So the big question is, how are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Kidding Secrets. Hey, everyone. So first off, I totally failed you all. I was planning on recording all these while I was at Disney with my kids and my family, while I was still top of mind. The problem was that Disney with my kids, my family, was insane. So we did Disney Day one, we went to Magic Kingdom, and then day two, we did Animal Kingdom, which was both awesome. We. We also paid for one of those guides that like, go and butt you in the front of every line, which is really, really nice. Not gonna lie. Then we took a day off, but that day was, like, super even more hard. We had sick kids and we had sun and fever and I got sunburned. It was awesome. Then the next two days, we went to the Harry Potter land and did that, and it was amazing. And then next day we flew out, and then now we're here. So a little behind, but I still wanna go through the last three days of Fun Hacking Live because it was such an amazing experience. So last episode, I talked about day number one, which was we kick off from lacking live. I talked about going from 0 to million million to 10, 10 to 100. Kailyn talked about building your culture. Natalie talked about vulnerability. And then I did my conversation nomination presentation, which was showing you how to get your dream clients addictively binge watching you on every platform that you live on. And warning, this aggressive approach is only for those who truly believe in their message. So that's kind of fun. 1. And then we did the Operation Underground Railroad where we raised over a million dol. I told you guys that last episode, if not spoiler alert, we raised over a million dollars for Operation Underground Railroad. We showed the documentary and it was amazing. So that was day number one. I remember going to bed that night at about midnight, and I was just like. I'd been crying all night. It was so emotional and intense and amazing. I was like, how are we supposed to make it go on for day number two? But the show must go on. So day number Two started. Devon did what he always does and brings the energy into the room, which was awesome. And then we started with actually World Teacher Aid and usually World Teacher, we do a big fundraiser for them. But unfortunately we weren't able to this year because we were doing the project with Operation Underground Railroad. But inside clickfunnels, a lot of people know this, but every time you have a funnel that goes live, which means it gets at least 100 visitors, we donate a dollar towards real tea trade and we save that up for the entire year. And we don't tell Stu and Amy, we keep it top secret. And then at Funnel Hack and I, we give them a big check for that. And so this year's check was like 133,000. Is that the right number? Yeah, over $133,000. So they came on stage, talked about World Teach Day. They showed us a really cool video about it and they gave them this huge check, which was really, really cool. And it was fun as Stu then took the check. He had to fly home that night. So through the airports, through baggage claim, and videoed him taking the check home, which was really, really funny. So it was a big old huge check. So that was amazing. And then after that, then I did a presentation called Funnel Audibles. I think of all my presentations at this event, that was the one that people, I think resonated the most. I was really proud of it. It took us, took about six of us three and a half, four days to like gather all the data to be able to show that and then create the presentation and everything. And I think people hope they're like, oh my gosh, this is not that hard. Like I could actually do this. And so I'm sure someday I'll make a front end product or a video or a book or, I don't know, something, because I think it was that powerful and that important. But it was really cool. I saw people, like take notes like crazy, taking pictures of the thing, like gasping and like, it was. It was really cool. I was proud of it. So the title was Funnel Audibles. How to nail it so you can scale it. So I basically talked about how, like most of my funnels, when we first launch them, don't have success. Like, they kind of flop. And I showed a bunch, like, this is the numbers. And most people, like, they create the first funnel and they launch it and doesn't make money. And they're like, oh, this funnel thing's a scam. Russell's a scam. And the reality is it's like, no, it's all legit. You just have to understand. You have to make audibles. And what was cool is that my dad was actually in the room. First funnel I like, in life, he came to. So I actually had him come up on stage. And I shared a story about when I started wrestling my. I was wrestling my junior year. My plan was win the state championship. My very first match. I wrestled this year named Nick Fresquez, and he had taken second place the year before, and he beat me pretty good. And I remember I was devastated. I wanted to pout. I wanted to tell people that wrestling was a scam and that the whole thing was. You know what I mean? But my dad filmed the match, and my dad was smart enough that night. He watched the match over and over and over again. The next morning, I woke up, and he's like, okay, here's what we got to do. And I was like, no, dad, I'm sad. I'm depressed. I don't want to. He's like, no, we have to learn how to beat him. And so we started practicing, and we started practicing the moves and how to counter the moves he did against me, all sorts of stuff. And we did that every single day for four months until the state tournament. And in the state tournament, I actually ended up wrestling Nick Fresquez in the finals. What's crazy is I actually ended up beating him with the same move he beat me with. And it was kind of crazy. Cool. So I told that story with my dad, which was really cool. Then he sat back down, and then I talked about funnels the same way. Most of our funnels don't work. Amazing. The very first time out the gate. So you put them out the gate, and then it's like you drive some traffic to it, you see where all the numbers lie, and then you make the audibles, the tweaks, and the changes. And I walk through what we did and why we did, the psychology of what we're looking for in each page, and it was really cool. And I showed the difference between, like, tripwire funnels versus webinar funnels versus high ticket funnels. Like, the tweaks and changes we have based on those, which was really cool. And then I actually had James P. Frill come on stage. He was talking. He had a funnel called Rose Club for Men that he launched and completely bought. It was, like, negative in the hole. And then he messaged me, and I told him, make a couple tweaks. He made the tweaks, and then it blew up. And then he kind of showed the stats, the numbers, and it was really cool to see how it was like these little tiny tweaks and changes. So that was my favorite presentations. I really enjoyed that one. It was awesome. Then after that, I had a time to take a break, which is nice. I sat in the back green room, and I had a chance to watch a whole bunch of our inner circle members share their types of funnels. So first is Dean hall, and he talked about the ultimate funnel, which are his free plus shipping funnels. And Dean and I have had a fun thing. He's been in my inner circle now for a couple years. And it's funny. Cause, like, I'll do something and he'll be like, he'll box me. He's like, russell, wait. I just saw a thing you did. I'm like, yeah. He's like, oh, that's awesome. So then he'll do it. And he tries to one up me. He's like, well, I'm trying this. And he does something else and I'll see it. And I'm like, dude, Dean, you did that. He's like, I know. We go back and forth. They keep one upping each other. And so his business, his model is really simple. He's that free plus shipping upsells. And then thank you, page webinar. And that's kind of similar what we're doing nowadays. And it's just really cool going back and forth. It's so simple. It's so easy. And so he showed his ultimate funnel, and it was awesome. So the way he does his free plus shipping funnels are amazing. Next was Nick Daugherty. I always say his name wrong. Nick Daugherty. Did I say it right? Nick Daugherty. Yeah. Daughtery Daughtry. Boom. I got it. Anyway, maybe not. Sorry, Nick. I apologize. The GH silent. Anyway. It's confusing. So anyway, he used to work for a company called Truth About Cancer, and they've done a whole bunch of huge documentary funnels. They did a $20 million one on truth about Cancer. They did the truth about vaccines. They've done truth about pet cancer or pet vaccines and a bunch of other ones. And so he came up and talked about documentary funnels, which was really, really cool, especially since I'm building a documentary funnel right now for Operation Underground Railroad. So it's cool to see that. In fact, if you guys are Funnel University members, I recently funnel hacked the Truth about Cancer funnels. It's one of the newsletters in there. So you can go and see Kind of behind the scenes. But he talked about the strategy and how they did it and the psychology and how it worked and why it worked. And it was really cool to see behind the scenes that Nick did an amazing job there. After that, Jason Flatham got up and talked about three different webinar funnels that he uses. Evergreen ones, NDA ones, live ones. It was really cool to kind of hear different ways to do webinars that he's done, which brought to my attention. He talked about he does an NDA webinar where you have to sign an NDA to even get on the webinar. And it's a big deal, and it causes this intrigue. And it reminded me back in the day with Ripplin, we did this really cool thing where, yeah, it was really cool in rippln. To join rippln, you had to sign an NDA to be able to get in. And it was this big NDA thing, which was really, really cool. And so we got one and a half million members to join RIPPLN through this NDA process and kind of re sparked my mind about that. So it got me excited. In fact, you may be seeing a secret NDA thing coming out in the near future, maybe. So that's exciting. Let's see. So that was Jason. So we had lunch. After lunch, then Rachel Peterson came on stage. And Rachel's amazing. She's like nine months pregnant. She was. It's funny. Like, I asked her to speak, and then the next inner circle meeting, I saw her and now she's pregnant. I'm like, oh, this is exciting. And then I was like, wait a minute, what day? Like, when's your due date? She's like, I'm speaking on your stage. I'm not gonna tell you my due date. So I didn't know when it was. I just knew it was close. And so she was up there on stage and she killed it. She. I think she had doctors and stuff. She brought in the audience just in case she had a baby while she was on stage. Right. For. I met her right before she went on stage. I gave her a hug, and she's like, I hope my water breaks on stage. That is the coolest thing ever. So Rachel got on stage and talked about the hidden funnel, the relationship funnel, how you build these relationships with your audience. Her story is amazing. Like, she. Two or three years ago, she wrote a blog post about her tiny wedding ring. And it was about how she was making money now. And a bunch of people asked her, like, when she gonna upgrade her ring. And she's like, I'm not like this. This symbolizes my love, my husband and my family, and all this stuff. And it went crazy viral. Had like, I don't know, 70 million reads before she got picked up by Today show and all these other things, and it was just crazy. And then her whole thing, she had this huge flood of insane traffic, and it was like, what do you do with all this? And it's like, if you transition to, like, a relationship funnel, like bringing them into this relationship with you, that's the magic. That's the power. Her presentation was awesome. After that, my man who I was the most nervous about speaking hacking live is Dave Lindenbaum. Dave's amazing. He had this intro rap that he spent, like two or three months writing that intro. Him getting on stage, he came out and his energy is so high. And so he did an amazing job talking about redemption funnels. So what's a redemption funnel? I don't want to spoil the. The surprise, but the concept behind it's brilliant. First time I heard him talk about this, I was like, dude, your brain thinks in a way that's different from anyone else ever met. So the redemption funnel was basically using sites like Groupon, and there's a lot of other ones. But Groupon's a good example, right? Where you sell something on Groupon or you find other people are selling things on Groupon, and then you give them your product as a bonus. So he sells kombucha kits. Kombucha kits. I never say it right. Kombucha, Kombucha, Kombucha kits. So, like, he'll go, and either he'll sell kombucha kits through Groupon, or he'll find other people selling similar things and he'll give them on their thank you page after they buy the Groupon offer. Like, hey, get a free kombucha kit, which is basically a free plus shipping offer. And so people who already bought something on Groupon then come to redeem their free offer, which is a free plus shipping funnel and brings people in the funnel. And it's insane because it's basically getting the top buyers to come and redeem your free plus shipping. But they're coming because that's what they bought. The free plus shipping is how they're redeeming it. Anyway, it was brilliant and insanely good. And Dave is a genius, but he makes me nervous with a microphone in his hand. But he did. Did he stick to his time? Dave, He. I think he was. He was a little over but he did good. We were very nervous about him sticking to his time, but he did awesome after that. Then Alison Prince got on stage. Alison didn't know what clickfunnels or funnel hacking was. A year ago she came all in and she made the Tacoma Club before we we got there. And she did it by building out an amazing case study first. And she did an amazing job telling her story. She is insanely cool. And she's in the process now of selling off all her e commerce businesses because she's having so much fun teaching people how to do the e commerce stuff. She's got, I think three or four multi million dollar e commerce businesses anyway, but she's enjoying this part of the process even more, which I tell people all the time. E commerce is awesome, but the info side is so much more rewarding, I think. So she's doing a lot more coaching now, which is cool. And she's killing it. She had a gold hit 2 comma club before she got on stage. And somehow magically she did it. She crushed it. So Alison was amazing that Myron golden got on stage. And if you haven't heard Myron speak, you should just go search him on YouTube and listen to his Facebook. It's like I could listen to Myron speak for days and never get tired of him. It was amazing. So he got up and talked about four levels of value, which were so cool. I'm so grateful he shared that. Then after Myron got off stage, then James Barber, who is the Phantom of the Opera on Broadway, came and sang, which was cool. And. But not only did he sing, which was amazing, during his singing, we had a couple who actually came up on stage and James actually got brought the. I'm gonna say wife. It's not wife. Brought the girl up, sat her on stage and like sang to her. What's that? Soon to be fiance. Soon to be fiance. That's what I say. Yeah, soon to be fiance. She came on stage and had him close. He had her like, close your eyes, I'm sing to you. I want you to imagine this whole thing. So she had her eyes closed and while we were doing that, then her boyfriend came up on stage behind him. And then when he got done, he turned around and her boyfriend was there and he dropped to her knee and proposed, which was so cool. And she said yes. Luckily for all of us, because we were a little nervous, but she said yes, which was so cool. And that was awesome. So then after that, then Todd and Ryan and me got on stage and we did Our multi dimensional marketing presentation, which was all the new Action xmd, which stands for actionetics Multi Dimensional. The new features in Actionetics, we showed it all. People went crazy and it was really, really cool. So we show that often. You guys will hear more about that here soon. I'm not going to go deep into that because I don't want to ruin surprise for those when you find out about it here in the future. But for everyone at the event, they got unlocked a whole bunch of cool features and things they're all playing with right now. Then after that we had round tables. So we had. How many round tables do we have? 48. 48, 48. 2 comma Club members are sitting at a table each day, had their own table and you can come ask me any questions you want. And I had people tell me that they would have paid $10,000 alone just for the roundtable sessions because they're like, okay, I talked to this guy and this guy and it was cool because the coaches that were doing it were like, well, I'm really good at this, but if you need traffic, you should talk to this guy. And they'd run that round table and like, hey, that was good, but you should talk to this guy for this part. And they were running around and everyone got a ton of value. So that was awesome. And that was day number two. Is that crazy? Like we're two days in. I was just like, we've done more in two days than most events do in like the entire event. And it was amazing. So that's kind of what day number two was. So day number one, the theme was impact and income. Day number two, the theme was one funnel away. So I talked about the funnel audibles. We had people share a whole bunch of different types of funnels from free plus shipping funnels, documentary funnels, webinar funnels, relationship funnels, redemption funnels, what to do before the funnel begins, Four levels of value, like the multidimensional follow up funnels. So it was all about like funnel strategy was all day number two. And it was amazing. So next podcast I'll talk about day number three, which was called the 2 comma club. How to get into the 2 comma club. How to go from zero to million dollars before this time next year. So I'll talk about that during tomorrow's podcast. Thank you guys for listening. Appreciate you all and we'll talk to you guys soon. Bye. Want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called expert secrets and you can get a free copy@expertsecrets.com and book number two is called Dotcom Secrets and you can get your free copy@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.