The Russell Brunson Show
Episode: Funnel Hacking Live Recap - Day 3 of 4
Host: Russell Brunson
Date: April 6, 2018
Episode Overview
In this episode, Russell Brunson recaps Day 3 of the Funnel Hacking Live event—an intense, inspiring experience designed to reward entrepreneurial achievements and share actionable insights for building and scaling successful businesses. Centered around the "Two Comma Club," the day highlights award recognitions, transformative talks from leading entrepreneurs and marketers, and the unveiling of high-impact coaching programs and frameworks. Russell guides listeners through a storyline intended not just to educate, but to motivate them to reach their next business breakthrough.
Key Discussion Points and Insights
1. The Two Comma Club Celebration
- Theme of the Day: The day revolved around the "Two Comma Club"—celebrating entrepreneurs who built funnels earning at least $1 million, and the elite "Two Comma Club X" for $10M+.
- Ceremony: 91 people received Two Comma Club awards, and 15 accepted the new Two Comma Club X award (over $10M in a single funnel).
- Industry Shift: Funnel Hacking Live is likened to the "Emmys or Grammys for entrepreneurship".
"Funnel Hacking Live has become like the Emmys or the Grammys of entrepreneurship. ...that's what this has become." (02:14)
2. Key Presentations & Lessons
Anthony DiClementi: Biohacking for Entrepreneurs
- Segment: Biohacking to boost energy, morning breathing exercises, and physical optimization for entrepreneurs.
- "He was in a full suit with bare feet, which is totally such a biohack." (04:32)
- Notable: Only non-marketing speaker, unique addition to the lineup.
- Resource: Anthony’s biohacking book was recommended.
Alex Charfen: The Billionaire Code
- Focus: The multiple business phases on the path to billion-dollar status, and mindset shifts required at each stage.
- "He goes phase by phase by phase... It was really cool for you to get like a really good map..." (05:59)
- Connection: Complements Russell’s opening keynote addressing entrepreneur mindset.
Dana Derricks: Dream 100
- Core Idea: The Dream 100 as a foundational approach to traffic, partnerships, and audience development.
- "Dream 100 is everything for us." (09:05)
- Book Mention: Dana's 'Dream 100' with a forward by Russell.
- Engagement: Entertaining presentation illustrated by goat videos.
Peng Joon: Content Repurposing System
- Strategy: Film 100 videos in 3 days quarterly, then repurpose for every relevant social channel.
- "He taught this process... People were like jaw dropping. Holy cow. Like, that's the process." (11:41)
- Key Moment: Peng Joon’s vulnerable public speaking evolution video showed anyone can master the skills through persistence.
- "He gave everybody hope of, like, wow, no matter where I'm at, like, I can become what I want to be." (15:02)
Alex & Layla Hormozi: High Ticket Sales Mastery
- Story: Built a $10M+ company in under a year focusing entirely on high-ticket sales ("two rungs on the ladder").
- Lesson: Sell the outcome ("vacation") not the process ("packing, airport, stress").
"You don’t sell, like, the work – you sell the vacation." (18:15)
- Breakthrough: Showed how to achieve massive results without traditional value ladders.
3. Awards and Recognition Segment
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Dream Car Winners: 50-60 awarded for Clickfunnels affiliate success.
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Inner Circle Member of the Year: Awarded to Dana Derricks.
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Two Comma Club & X Awards: 91 two comma club winners (some earning multiple awards), 15 two comma club X rings (platinum, diamond-encrusted “Super Bowl” rings).
"We're making this thing the Emmys and the Oscars and the Grammys of our industry. Each of those rings cost us like 10 grand." (22:20)
4. The '12 Month Millionaire' Blueprint & Justice League Panel
Russell’s transition talk post-awards:
- Core Question: If you had to generate $1M in a funnel in 12 months, what would you do?
- Interactive Solution: Five experts walk step-by-step through the process:
- Steven Larsen: Creating irresistible offers (27:12)
- Julie Stoian: Building the right funnel—presentation vs. unboxing funnel (28:11)
- John Parson: Testing and optimizing ads fast, inspired by the Harmon Brothers (30:10)
- James P. Friel: Systematizing processes to avoid entrepreneurial overwhelm (32:06)
- Alex Charfen: Building an "All-Star Team" to drive growth (33:00)
- Memorable Moment: Animated “Justice League” video debuted, positioning these coaches as Russell’s go-to team.
5. Launch of 2 Comma Club X Coaching Program
- Offer: New annual coaching program announced, combining all "Justice League" faculty.
- "It was probably the best offer I made in the history of my life. ... we had over 650 people sign up." (36:29)
- Perks: Access to all five coaches, exclusive events, systems resources, and an upcoming party cruise.
6. Hot Seat Coaching & Real-Time Implementation
- Format: Post-dinner, attendees received individual help from coaches via hot seat format, extending late into the night.
- "...did coaching one on one ...and they were up super late doing that. And they all hung out helping, coaching and serving people all night long..." (41:40)
7. Russell's Approach to Speaker & Event Curation
- Storyline Focused: Handpicks speakers to fit a structured narrative, not just for their expertise.
- "Every one of these speakers was handcrafted to tell part of the story. And they all line up in a very systematic order." (44:38)
- Energy & Transformation: Primary considerations are impact, energy, and progression for attendees.
Notable Quotes & Memorable Moments
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On Celebrating Entrepreneurs:
"There's never like a time to reward entrepreneurs like there are for actors or athletes... Funnel Hacking Live has become that. It's become the Emmys and the Grammys and it's been really, really cool." (02:10)
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On the Power of Storyline in Events:
"Funnel Hacking Live is really a storyline. Like, it's like there's a story I want to take people through and it's a journey." (44:38)
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On Possibility and Transformation:
"I honestly believe anybody who's sitting in the audience could be on this stage in 12 months from now and winning a 2 comma club award. I've seen it happen so many times. I don't think it's impossible. In fact, I think it's probable if people follow a process." (25:44)
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On Speaker Selection:
"It's the storyline for the audience and the attendees is the most important part." (45:58)
Timestamps for Important Segments
- 00:00-02:30 – Introduction, recap of previous days, set-up for Two Comma Club theme
- 03:00-05:00 – The significance of awards and entrepreneur recognition
- 05:36-06:41 – Anthony DiClementi: Biohacking
- 07:06-09:24 – Alex Charfen: The Billionaire Code
- 09:40-11:19 – Dana Derricks: Dream 100, traffic and partnerships
- 11:41-15:12 – Peng Joon: Content production and story of growth
- 16:06-18:53 – Alex & Layla Hormozi: High-ticket offers and sales strategy
- 21:45-24:13 – Awards segment: Dream Car, Inner Circle, Two Comma Club, Two Comma Club X
- 25:15-32:08 – '12 Month Millionaire' framework with Justice League expert panel
- 36:29-39:48 – Launch and details of 2 Comma Club X coaching program
- 41:40-43:46 – Hot seat coaching and peer mentorship late into the night
- 44:38-46:52 – Russell’s process for event curation via storyline
Episode Tone
Russell is energetic, motivational, and direct, frequently blending excitement with genuine belief in attendee potential. The episode is celebratory, educational, and designed to banish limiting beliefs while offering step-by-step direction.
Final Thoughts
Day 3 of Funnel Hacking Live was a showcase of possibility—demonstrating that with the right mindset, a proven process, and a community of support, tremendous business growth is within reach. Russell emphasizes the value of being present, engaging with the journey, and embracing the story that each event—and each entrepreneur—has to tell.
"I would sell my house if that's what it took to be there. ...Because the ability to network with people and to go through this system, this process." (46:00)
Next episode preview: Tony Robbins, an extraordinary day, and more on changing the world.