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The Russell Brunson Show
Funnel Hacking Live Recap - Day 3 of 4
00:16:09
Today we laid out the path and the process to become a member of the two comma club.
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What's up, everybody? This is Russell Brunson. Welcome to the Marketing Secrets podcast. Today I'm going to be covering what happened on day number three of the Funnel Hacking Lab event. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody, welcome back. I hope that you're enjoying this recap. And for those of you guys who are at Funnel Hacking Live, you're like, oh, yeah, I remember that. And those who aren't, you're having massive FOMO fear of missing out. And you make sure you're coming next week in fact, or next next year. So if you guys knew what we were planning for next year, I have a couple tricks up my sleeve. I don't know if it's going to happen or not. If it does though, it'll be insane. So do not miss it. Anyway, alright, so Funnel Hacking Live, day number three. So day number one again for the recap, we talked about impact and income. Day number two theme was one Funnel away. Day number three now was the two comma club. Now, to kind of set this off, we had 91 people this day came on stage getting two comma club awards, but we also had 15 people who got the dotcom secrets. I keep saying Docom Secrets X, the two common Club X award, which means you made over eight figures or $10 million in funnel, which was really cool. And the coolest thing about this is that I saw tons of people posting on Instagram that like Instagram, Facebook, everywhere, like Funnel Hacking Live has become like the Emmys or the Grammys of entrepreneurship. And it's so cool that that's what this has become. Like entrepreneurs, there's not much stuff. Like you start a business, you make money, you buy a nice car, you buy a nice house, you serve a lot of people, you raise money for charities. But there's never like a time to like reward entrepreneurs like there are for actors and athletes and everything else. And so Funnel Hacking Live has become that. It's become the Emmys and the Grammys and it's been really, really cool. So this day was fun because we had a chance to highlight so many amazing entrepreneurs, bring them on stage, give them cool stuff. So that was awesome. But I'm gonna start the day. So the beginning of the day, I wanted this one because I knew this is gonna be a fun day. So I wanted to start with Anthony DiClementi. So Anthony came and taught everyone how to biohack, how entrepreneurs can biohack for more energy. So he came on stage and it was so fun seeing him on stage. He was in a full suit with bare feet, which is totally such a biohack. So he came in and taught people breathing exercises, other ways to get energy, and it was really, really fun. So it was our only non like, Internet marketing type speaker. And I think it was a huge, really cool addition. If you guys haven't read Anthony's book on biohacking, you should get it. There may or may not be a new book coming out in the near future. Maybe not near future, but in the future he's working on now, which is also gonna be amazing. So that was awesome. After Anthony got off stage, then Alex Charfen came on and talked about the billionaire code. And what's fun is like my opening presentation of Funnel hacking live is how to go from 0 million million to 1010 to 100. And mine was like, more like your role as the entrepreneur, like, where do you need to be focusing your creativity at? Alex came back and went through the billionaire code, which is like all the phases as he sees them, that business has transformed through. I think he has had nine or 10 different phases. And it was really cool because it shows you, like, each phase. Like, here's what's happening, here's what you know, here's why businesses, here's how many businesses in the world are actually at this level and here's the opportunities and the weaknesses and all that kind of stuff. And it goes phase by phase by phase. It was really cool for you to get like a really good map of like, oh, here' the direction I'm going, here's what's happening, and things like that. So Alex's was awesome after that. Then Dana Derricks, our resident goat farmer, came on stage and talked about the Dream 100, which is really cool. You know, it's funny, I've been Talking about Dream 100 now for like eight years, ever since I read about it in Chad Holmes book. And I've been telling people to do it and I've been doing it. A few other people have done it, but very few people do yet. It's the foundation for everything. In fact, I don't know if I have Dana's book here, but he ended up writing a book called Dream 100. And he's like, hey, can you write the forward for it? And I was like, yeah, I might be able to find it here right when I need it. But the four of the book was basically, I told him. I was like, you know, Dream 100 is everything for us. It's how we decided what we were going to create, what products we were going to serve the audience with, how we're going to get traffic, how we were going to, like, differentiate. Everything in our business is based off the Dream 100. Yet for some reason, people don't do it. So I didn't come and talk about that. And it was awesome. So Dream 100 was really big, and he had some amazing images and videos of goats knocking over little kids and things like that. So anyway, Dream 100 was a big thing, and this is where we start kind of diving more into traffic. So Dana talked about Dream 100, how to use it for traffic, how to leverage partnerships, joint venture relationships, things like that. After that, then Peng Joon came on stage. And Peng Joon is actually the number one affiliate for the Expert Secrets book. But a lot of people here don't know him. He's awesome. And he joined me in a circle a while ago and had a chance to meet him and get to know him. And he's just an awesome dude. So he got up and taught this process that he does. He basically spends three days, once a quarter, and he films like 100 videos and then he's done. Then from there, he's got a team that breaks up and like, they turn it into Instagram posts and Instagram videos and YouTube and Facebook and like, and show this whole process of how everything works. And it was. It was amazing. People were like, jaw dropping. Holy cow. Like, that's the process. It was cool because Conversation domination, which I taught about the first day, was all about like, here's how many dominate each channel, have, like a specific type show for each channel. And his was like, how to create content and push it across all these channels you've been building, building up to build reciprocity, build following. And the blend of those two concepts is really, really cool. In fact, for those who joined the two common Club X coaching program, we're gonna be giving you our systems that kind of blend both those two worlds together. So that's for another day. But the coolest thing about Peng Joon's presentation, outside of him blowing everybody's mind, was the end of it. He showed a video clip of him trying to learn Public speaking. And he was on stage and he was so bad and nervous and awkward, and it's like this coach critiquing him back and forth. And he showed kind of where he came from and how bad of a speaker he was and how nervous, how introverted and all these things. And how from that, how he's become this huge person now with 3 or 4 million followers on Facebook, makes tens of millions of dollars a year. And his whole thing and this transformation he went through and how he had to learn it and earn it and become it. And that was, I think, one of the coolest things you see this person who would have evolved himself through hard work. And I think he gave everybody hope of, like, wow, no matter where I'm at, like, I can become what I want to be. I look at Peng Joon and look who he's become. And I can do that if he can do that, which is really, really cool. Then after that, then Alex and Layla Hormozi came on the stage. What's cool about them is that since I've known Alex, he's launched and blown up three or four businesses and always kind of walks away from him. And in April this year, he launched a new company. And from April till now, he barely crossed the finish line. But it was less than a year the new company launched. Not only did they hit 2 comma club, they hit 2 comma club. They made over $10 million in a funnel in less than a year, which is cool. And they did all through high ticket sales. In fact, I was showing his value ladders. Like, they don't even have a full value ladder. They basically have two rungs and they just sell really expensive stuff. And so they came up and showed their. How they do their sales and their pitch. And one of the big things they talk about, which was so cool, was like, when you're doing high ticket sales or any kind of sales, like you're selling the vacation, right? Like, I'm selling. Like when you're like, you don't sell, like, okay, you're on vacation, you got to pack your bags, you get your kids in order to get your. Your family packing. You got to find a ride to the airport. Then you get the airport, you got to go through luggage. And like, you don't. You don't sell this horrible, like, experience. You sell a vacation. Like, who here wants to go to Hawaii? And we're gonna be at the beach. You're gonna see, like, the waterfalls crashing on your back and massages every night. Like, that's what you sell as a vacation, obviously they got to get to the vacation stuff that happens. And it's kind of same thing them. Like, look, you have to understand if you're selling high ticket things, like you don't sell, like the work you sell the vacation, like what's the vacation you're gonna go on? And then we reverse engineer that to get somebody to actually buy what it is you're selling. And it was, man, it was really, really cool. So their presentation was amazing as well. Then after that, we had a lunch break. We came back from lunch. Then we did the awards. So we had a bunch of awards we gave out. We gave our dream car winners. I think we're up to like 50 or 60 people that won a car through the Clickfunnels affiliate program. So we gave away those awards. Then we had inner circle member of the year. So all the inner circle members who had won member of the month came up. And then we awarded the member of the year and Dana Derrick's won that, which was cool. And then we did all two comma club awards. We had over 258 people at the event, but 91 of them were there. So we gave away 91 awards. Some people had two and one person had seven, seven two comic club awards, which is awesome. And then we did the eight figure award, which is the new award this year. And we had 15 people, I think 17 that qualified, but 15 that were there that received their award. It's a big huge plaque, twice as big as the two comic level one. Plus they get a ring that's like 2 carats of gold and 4 carats of diamond or 2 ounces of gold, 4 carats of diamond and like a super bowl ring. And it was really, really cool. I said, we're making this thing the Emmys and the Oscars and the Grammys of our industry. Each of those rings cost us like 10 grand. So we give away a lot of hardware. Dave was like carrying out his luggage the whole trip and like hoping he didn't get mugged and get robbed because it was like 100 grand in rings at least. But that's what we do for our people. So keep on selling and you'll keep on getting rewarded by us after that. Then Sunny D came out and did the Sunny D ClickFunnels wrap, which is awesome. And then after that and this I want to talk about for a little bit because this is where I wanted to take a group of people through a process. We just gave everyone awards and I was like, I Honestly believe anybody who's sitting in the audience could be on this stage in 12 months from now and winning a 2 comma club award. I've seen it happen so many times. I don't think it's impossible. In fact, I think it's probable if people follow a process. And so I was like, well, what's that process look like? If I set a goal between now and next year, I had to make a million dollars a funnel and my life depended on it. What would I do? So I kind of talked about that during my presentation. It's called the 12 Month Millionaire. How to become a millionaire in the next 12 months. You can get two common club award. And I didn't just talk about myself. I had five people come up and talk about it. So I had Steven Larsen, like, hey, if you had to create an offer that was so irresistible people had to buy it, what would it look like? So he did. Supposed to be 10 minutes. He went for 17, but whatever. 17 minute presentation. Here's how I create the irresistible offer. Then after I had Julie Storian come up, say, Julie, okay, now if you had this offer that you just created with Steven, now you had to figure out how to get this thing created, the right funnel to do it. What would you do? And she walked it through this really cool process of like there's two types of funnels. There's a presentation funnel or an unboxing funnel, depending what the offer was. Either we would sell it through a presentation, like a video sales letter or webinar, or we do an unboxing funnel where we unbox the offer and put it in a strategic line of sequence, which is like your front end, your upsell, your down sell. And so she walked through that, which was so insanely cool. That was number two, then number three. Then John Parson said, hey, you've got this funnel now you got to make money. How are you going to do it fast? He went through this testing process. We learned from the Harmon brothers how to test a whole bunch of ads, creative videos in a very short finite period of time for like under a hundred bucks. So he walked through that whole process, which was cool. Now it's like, now we know exactly what ads going to be the best. And then we had James P. Frill get up and talk about, okay, now you got this offer, this traffic, things like that. How do you now like systemize this so you're not going to drown like most entrepreneurs do? So he walked through his trouble process, which was super cool, and the bat meetings and how we do our Bat Signal meetings here in the office. And then when he got done, then Alex Charfen got up and he talked about how he'd actually build the All Star team that could actually do this and facilitate and run the whole thing. And it was really cool. So they all shared their stuff. And then afterwards everyone gave him a huge round of applause. We showed an animated video we made called the Justice League. And basically showing these guys are my Justice League. We brought them together to help my company. And then I had these guys go off stage and I said, okay, now how many of you guys want this Justice League to help you do it? And we made an offer for our new coaching program called 2 comma Club X. And my goal coming in this was like to try to get 250ish people to sign up and to get over a thousand within the next year. So that's kind of what we structured it as. I made the offer, which was probably the best offer I made in the history of my life. And when the dust cleared, we had over 650 people sign up for the 2 comma Club X program at $18,000 a year or $1,800 a month. So you can do the math on that. But it was, it was insane. And now I'm home in the office. We're scrambling this whole week, getting everything prepared, put together. In fact, today I'm actually giving out the membership, site access everybody to get started. But the program is amazing to get at work with all five of those coaches, depending where they are in their business, like through a timeline, they move through that. We're doing a systems event where we give people all the trello systems we have. They're doing another event they don't even know about, that they'll find out about the members there, which is super cool. And then, and then there's a big cruise. We're doing a big party cruise at the beginning of next year before funnel hacking live to everyone come on and like celebrate and network and go on vacation together for a week and a bunch of other cool things. So it's really insane offer that did 2, 4, 6, 3 times more than I thought it was going to. So it was awesome. And then we broke to dinner, got everybody signed up, and then came back from dinner. I had to go work on the our funnel because I hadn't finished it yet. And I was obviously running an event. It was almost done, my team was building, but I had some things I wanted to add to it. So I actually went to my Room. Before I did, I introduced the five coaches again and Brant Koh Peters and they did hot seat coaching. So a bunch of people filled in forms, asking questions and they actually next like two or three hours, did coaching one on one with people, which was super, super cool. And they were up super late doing that. And they all hung out helping, coaching and serving people all night long, which was awesome. So that was day number two, the two comma club. And we showed people the path, the process, and then a bunch of them we took outside the event. Now take them and hold their hand and walk them through becoming a 2 comma club member in the next 12 months. Because my goal for all of those people and you is have you on stage next year getting your two comma club awards. So that was day number three of the event. I know, can it get even better? That was three days. I made one more full day coming and the last day was called Change the world. How to now, like change the world. So I'm going to talk about that in tomorrow's podcast, but that is the next step. So I hope you guys enjoyed that. For those who are fun, Hacking Live, hope that gives you a quick reminder of all the amazingness you experienced and those who weren't there. Hopefully it gives you some ideas, some tips along the way. But hopefully, most importantly, it helps you understand why it's so important to be there. I would sell my house if that's what it took to be there. Because the ability to network with people and to go through this system, this process. People always ask me, how do I pick my speakers for Funlacking Live? And honestly, the biggest thing is, unlike most events, look at most marketing events or probably any event, I don't know, they come in and it's like a million breakout rooms and they try to teach everything. You have to pick which track you want, stuff like that. And for me, like funnel Hacking Live is really a storyline. Like, it's like there's a story I want to take people through and it's a journey. And that's why we don't publish schedules ahead of time. Some people are like, I'm coming this one, but not this one. It's like, no, you don't understand. Like, every one of these speakers was handcrafted to tell part of the story. And they all line up in a very systematic order. If you miss one of them, you miss a piece that builds upon the next piece, the next piece. And so I pick my speakers on number one. Having high energy. I want to keep the energy level high. But number two, it's like they fit in the storyline of what I'm trying to tell at the event. And so I feel bad. I've had friends who are like, why don't you let me speak? Why couldn't I speak this year? Whatever. It's like your message didn't fit the storyline and that's the most important thing. It's not any of, not me or you or anybody as a speaker. It's the storyline for the audience and the attendees is the most important part. And so that's how I pick my speakers, is the story. I need everybody to have to break false beliefs so they can actually achieve what they need in their life. And so it's fun. Alright, that said, I'm going to bounce and tomorrow I will tell you guys the last day where we had a bunch of amazing things. Tony Robbins came on stage, we did something that made an extra $3 million in coaching sales. In 30 minutes I'll talk about that and a bunch of other things. So make sure you don't miss tomorrow's podcast. Thanks, everybody. We'll talk to you soon. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.