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Hey. Hey, everybody. This is Russell. Welcome to the Marketing Secrets podcast. Tonight I have a really special episode I want to share with you guys. I actually was just in my backyard about to turn off the lights and decided to do a Facebook Live and it turned out really cool. And I want to share with you guys, in the podcast or in the Facebook Live, we talked about a bunch of really cool things. We talked about the transition from, like, trying to make money to having an impact and changing people's lives over to actually building a legacy and then how you can literally build legacy to live beyond you, beyond your life here on this earth, even through funnels. And I kind of show example of the our funnel and the goals and the mission behind that. I shared a bunch of other really cool things that I think you like as well. So without any further ado, we're queue up the intro music. When we come back, we're going to be in my backyard and we're going to hang out during this Facebook Live. Talk to you guys here in a second. So the big question is, how are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Suitcase. Hey. Hey, what's up, everybody? It's late night. I'm gonna wait for a few minutes to get some people to jump on here and hang out with me. I'm excited. It's a beautiful night. I'm kind of getting eaten by mosquitoes. I'm not gonna lie. Hopefully I survive it, but had a really cool week this week. I think a lot of you guys saw parts of of the coolness and I want to share. Probably my biggest lesson, I think is applicable to all of you guys out there. And I want to share it as like a friend or a brother or as someone who is similar to you. How do I say this correctly? Not someone who's further down the path. Maybe in some things, but not everything. I know that I struggle and there's a lot of things. People are way ahead of me, but I flake in this whole business and selling thing. I'm a ways down the road from some people. And so I'm looking back and there's something cool I want to share with you guys. You guys cool with that? First, I want to make sure you can all hear me. I'm talking through my headphones, which sometimes works, sometimes don't. These can hear me. Give me some hearts or some taps or say hi or something like that. All right, looks like you guys can hear me. Sweet. Okay, well, I'm going to share a message with you guys. So it's interesting. So I've been doing this entrepreneur game now for like 15 plus plus years. And it's interesting. Like, and all you guys are different phases, right? So, like, I remember the different phases. Like, I remember my motivations. I remember things like that. I remember, you know, when I first. My initial motivation was like, I gotta make money. Like, I'm. I'm in so much trouble. I need to make money, right? How many guys has that been? Your motivation is your motivation. If it is, give me some hearts and some taps and some smiley faces, right? So that was my first motivation. So I started learning the stuff and started becoming obsessed and learning the game and how you create offers and how you sell stuff and how you create things to sell and like all these fun things. So that was kind of the first thing. And then eventually I started working. Then I started, you know, then I shifted from that to like, okay, I'm selling stuff. Like, now I want to. Now I want significance. I think it happens to a lot of people. Like, we want significance. Like, look how great I am. And so I became Russell, who wanted to be on stage, which Russell is really annoying. Some of you guys may remember him. I don't like him very much, but that was like, my driving force was like, I want to be on stage and have people see who I was and hear how, you know. And that was a season of my life. And eventually realized that that's kind of dumb and lame and you kind of get over that really quick. And there was a point where I was like, I want to. Like, I got lonely, to be honest. I'm like, I want to. I want to create jobs and be around people and, like, have this connection with a whole bunch of people, right? So I was the next. The next phase. And so it's like hiring people and building a team and, like, building connection. All of a sudden, all these people around me were like, cared about the thing that I cared about. It was really, really fun there. And that those who have built a team, there's ups and downs. I went from 100 employees down to like 10 employees. And anyway, that's a story for another night. Not tonight. But that was the thing for a while. And then later it was like it really started shifting for me to the art of this whole game. I spent probably five or six years where I was obsessed with the art. Those who remember me during that point, we were creating funnels. We were creating NeuroCell, our neuropathy supplement. We were creating businesses in the fitness and weight loss and couponing and cold sores, pornography addiction, and just a whole bunch of different businesses. It was like the creative part that was what drove me was the creation of it, which still drives me today. I still love that part. I'm getting eaten by mosquitoes. Someone's noticing that. And so that was the next phase for me that I was kind of going through. And then after that, then about that time is when we started, we developed clickfunnels. We launched that. At first it was like, I want to make money. That was like this thing, right? And kind of like went back through all these different phases again, like money and then prestige and all these things. And it's funny. And then clickfunnels grew, and it grew bigger and it grew, and it just, you know, it's grown to a point that's beyond what I ever dreamt it would be. And I still so crazy. I still feel like we're just getting started, which is exciting. But what's interesting about man, probably a little over a year ago, I had this realization. This, I want to share with you yesterday, because this is really the key. So I had this realization that because we launched a product or something and ClickFunnels got a point where back then, it was making, I don't know, 100, $150,000 a day. It was kind of our consistent thing. So every morning I get a stripe. I get a message from Stripe, where it's like, bling, bling, how much money you make. It's like, as, you know, over the years, as that number gets bigger and bigger, it's so exciting. I think it was the point where we had made, like, it was like, about $150,000 a day. It's probably like a year, year and a half ago. And we put this huge campaign and created this product and all these things, and we launched it, and it was like, the next day, there was like a big ping. And then it went back to, like, ping, ping, the same thing. I was like, dang, we did all that work, and it was just like, bloop. Like a little blip in the income thing. And so what's interesting is, like, at least for me, like, as my income grew to the point where it's just, you know, like the revenues were so high inside. Clickfunnels. It's like I would create these things and put them out there and the income impact was so small that didn't even matter. It's like we do big launches, like, oh, it spikes up for one day and it's back down to like normal. And all of a sudden like I lost the joy of that. I was like, dang, it's not even fun to create and sell something because you don't get like the rewards. Not that exciting. I was like, ah, what is it? And about that time, this is funny, is when the expert secrets book launched, which is a little over a year ago now, which is crazy. I can't believe it was a year ago. And what's interesting is when that book launched. And I remember because the Dotcom series book launched like two years prior to that. When the book launched again, the sales ding was like ding. A little ding of sales. But what was interesting, it was different from the book is like there was this impact that lasted. Like the Dotcom secrets book. Still to this day we sell tons every single day. Like there's this impact with like, I don't know, the creation of a book. For me, I'm not selling you guys on books or anything. That's not my purpose of this message. Well, maybe it is. I think everybody should be writing a book. I think you become more interesting as a human being when you're like, hey, I'm writing a book about blah. Even if it's, excuse me, gonna take you 30 years to write, I don't care. But just knowing like you're moving towards something and as you're learning stuff, you're, you're creating something you can give to somebody after you pass on, that's a really powerful legacy building thing. So I love books, but that's again a story for another day. But what I realized is like the book so in the book, like a little thing in sales and it was like, oh, the money part didn't matter. But then like the legacy of it was huge. Like so many people read the Dotcom Secrets book and had this thing that the impact was amazing. Then the X ray seekers book come and like the impact from that lasted so much longer and that was like the next phase. And I'm actually starting, I'm starting book number three next Thursday. Anyway, that's what I'm talking about either, but I'm so excited. So book number three, if you guys are excited about book number three, give me some hearts. And anyway, let me know. Okay. But this is what I want to talk about. So a lot of you guys watched over the last week what we launched, right? We launched Operation Underground Railroad, or Underground Railroad, and then Operation Toussaint, the online dvd. Right? So you guys know the backstory we showed at Fun Hiking Live. It did over a million dollars in sales. Not sales, but donations. So we raised million dollars for Operation Underground Railroad, which is enough to save 400 children from sex slavery, which was just an amazing thing. Somebody saw the videos. I was bawling my eyes out, which was awesome. So that went out there and then it was. It was off. We had a little spike. Spike. We changed the world. And it kind of. It kind of stopped right afterwards. And I had this pull of like, you need to get out there. You need to get out there. I'm like, I don't know how to get out there. So I'm praying and trying to figure out, like, how do you get out there? How do you make this thing? Like, how do we spent the time, the energy, all the money on this asset, this thing that raised a million dollars, save 400 kids. But how do we create something that's going to last beyond me, beyond the event, right? A million dollars is awesome, but that money goes away. And then it's like, what? And so this week we spent a ton of time, we created this funnel. And the funnel, hopefully you guys haven't gone through. If not, go to our film.org we're still testing a bunch of stuff on it, but it's really cool. And so you go there and there's a 48 hour ticket for you to watch the Operation Toussaint DVD. So you go in there, you got 48 hours to watch it. And when that expires, then there's five other DVDs in the series, which I hope you guys watch those. Some of those are better than even the original one. Anyway, they're amazing. You'll cry. You'll see Tim Ballard actually and his wife fly to Haiti, pick up their children, which is cool because she'd never actually been to Haiti, never actually physically touched them. And you see them get picked up, you see them at the airport coming home, you see them being introduced to the kids. Like, you will bawl your eyes out. It's worth watching. But we did that, right? And if you look at it, I don't have the stats on top of my head, but in the last, it's been, I think, two and a half maybe. Maybe we're on day three, maybe Two and a half, three days since that went live, right? If you look at that, a couple cool things. So what happened is we built this funnel, right? There's traffic going into it, but it's also like a viral loop, so people are sharing it. So it keeps growing, keeps growing. I'm saying right now where I'm putting $10,000 a month into ads just to drive into the funnel. I got a bunch of other people that are co oping with me. So if you want to be part of that, we're all just putting in X amount of dollars a month into an advertising fund and we're just putting money out there to drive traffic into the funnel because it's gonna keep the message out there, right? My goal is to shine like these kind of lights, right? When these lights are off, the cockroaches can run around. But we shine a light like this on them, they gotta hide. And that's what I'm doing is we're making as much noise as humanly possible to try to fix this problem the best we can. And so what's cool about it is the three days in, right? I think so far I don't have the exact stats, but over $60,000 in have been raised cash in hand, but I think 350ish around there. People have signed up for monthly recurring donations to Ourur. Now what's crazy is 40% of all of their missions right now are funded by people who are paying 10, 20, $30 a month. And so 300 people, it's like the equivalent of the recurring donation. People stay out for a year. It's like half a million dollars in cash and we're three days in. Most people have only seen maybe one or two of the documentaries. They haven't seen their five. And there's a whole campaign behind it. And my goal is from now for the next 12 months from the documentary launching is to raise $10 million for OER, which would save 4,000 children from sex slavery. Which is exciting, right? The best thing is this funnel is done. I don't have to do anything else for you to tell people about and share it and inspire people. And like I'm going to drive traffic, I'm going to spend my money, I'm going to put it in the back of all my funnels and hopefully get all of you guys coming to put it in the back of all your funnels. And I want all of you guys to make this part of your mission. All we do is we just share it. There's nothing complicated or tricky. We just share it and we share it. And what's amazing is in a year from now, hopefully we'll have $10 million, you know, five years from now, 20, 30, 40 million. Ten years from now, 30 years from now, when I'm dead, this funnel will continue to produce money to save children from this horrible thing. And when I die, it's going to keep running. And then when my kids die, they'll keep running. And this asset, this tool, this thing we created, will love on forever, beyond me, beyond my time here on this planet. And that's what's amazing. That's the legacy that you guys are able to create with funnels. And so I know that everyone's different spots. Some of you guys are spot where I was at the beginning. We were like, I just got to make money, Russell, someday I'm in on the legacy thing right now. I just got to make some money. I totally get it. Don't stress out. You got to get yourself out of financial stress before you're able to go and help other people. I totally understand that. In fact, I believe one of my biggest missions on this earth is to help entrepreneurs to take that pressure and that stress off of their backs. Because when an entrepreneur has the stress and pressure taken off their back and they can actually go out there and create and give and serve, they do, which is why you guys are such amazing human beings. And so my goal is to take that pressure off, give you the tools, the training, the systems, the motivation, the inspiration, whatever I got to give you so you can take pressure off of your back so you can go out there and you can actually do what you do and serve in the way you do, you will. And that's what's amazing. So if you're in that spot where you're like, I got to get the pressure off, that's cool. Do that first. I understand nothing wrong with that. But know that your goal isn't just to make money. You will find out so quickly that money does not bring happiness. It's cool. You can buy cool stuff, right? But it's hollow, if that makes sense. And when you get that space, that's hollow. A lot of people, they go into depression. I have friends who are suicidal. There's a lot of things that happen there. And it's like, when you get the money, you find out that doesn't bring you happiness. It's like, what's the next step? Well, the next step is you've got to shift the focus to external. Like, how do we serve other People, and that's what's going to light you guys up. I promise you. You'll see it, you'll feel it, you'll experience it, and you'll be like, man, this is so much better than, like, raising $60,000 in the last two days for our raising a million dollars. The event. Like, some of you guys heard the stories we did over a month before the event, we had $3 million of Grant Cardone's event. At our event, we did $12 million in sales for our coaching program. So those like, yeah, that's awesome. We celebrated. And then we get to work to serve these audiences, right? We. But the million dollars for where you are way more meaningful, way more fulfilling, way, way more exciting. And so this funnel we've created now is a legacy thing. And I want you guys thinking about that, like, what's the legacy you can create? You're not just creating funnels to make money. That's the first step, but then it's longer term. It's like, how do you get the impact? That's where you start creating stuff that actually will serve people and change their lives. So you go from money to impact to legacy, and legacy, that's the last step in this thing. I can't wait for you guys to see the funnel hacking live sales video when it comes out. I got the first draft, and it's insane. But what's cool is at the very end of the sales video, Dan Usher, who's one of our video guys, he was behind scenes. I was talking to Tony Robinson. He captured this moment. It's like, I don't know, five, ten seconds long, where Tony Robbins said, I'll say it wrong. You guys will see when you see the video. But he basically said the most. He's like, it's really cool, Russ, what you're doing. And he. Tony's a big. I think he's the biggest donor of our. He said, what you're doing now is so powerful because you're giving, which is teaching your entire audience to give. And he's like, that's why this is so exciting and it's cool. And so for you guys, that's my motivation. That's exciting, is that we're going to create this funnel and we're going to change a lot of children's lives. And I'm hoping that you guys see that either you push people to our funnel, you do your own funnel, but just know these skills that you're creating, right? First it's going to make you money, then it's Going to help you build legacy, make an impact, and then the longest term is a legacy. So think about it. How do I create a funnel that, when I'm dead, will continue to change this world? That's amazing. It's an amazing thought to think through. So for me, The OU R1 is the first one and there will be more. I'm trying to pick the battles, the things that I want to have a huge disruptive impact on. It's funny, for the Mormons who are out there, there's a quote by Joseph Smith. Joseph Smith was our first prophet. And he said this one time, he said that Satan considered him a disturber and an annoyer. And it's kind of fun. Like, I look at myself with the ou r thing. I'm trying to become a disturber and an annoyer of evil things on this planet. And so our is the first thing where it's like, how do we shine a light on this? Become a disturber and an annoyer of the adversary of these evil people that are trying to do this to children? And that's my thing. I want to be a disturber and annoyer of bad things so we can save these amazing people. Right? So, like, that for me is like that. That phrase becoming a disturber and an annoyer is like, oh, it gets me pumped up. And I hope that you guys think about that as well. Like, how can you become a disturbed and annoy? Pick the cherries, pick the things, pick wherever you want to have impact. If it's, oh, you are awesome. If it's something else, that's awesome. Pick. Pick something, though, where you can do so much good, you can become a disturber and annoyer of the evil things, the bad things, and gets me excited. So, anyway, I just want to share it because I'm walking in here, I'm turning the lights off, about to go to bed, and just reflecting as I'm walking here on the week and the? Oor film. And like, this thing that's going to just continue to generate money. I messaged Tim Ballard tonight and I said, hey. I kind of told him basic stats, 60,000. We got 350 people that are on recurring right now. And so my goal is just to keep putting fuel into this thing and it's going to continue to fund your missions for the rest of your life and beyond. And it can do that. And that's what's so exciting. So there you go, you guys. There's a legacy for myself. And so for you guys, I Want you to think about that for yourself again. First it's like getting yourself to a spot where you can serve. Then it's figuring out how you have the biggest impact. And then it's like, how do you create your legacy? That's where I'm focusing on it right now. And it's so much fun. And I want to pull you guys all up there. I want to get you guys to that point. Just know that that's the seasons. That's what you're going to be going through in this thing. And the faster you can get to that, the better. So, anyway, I appreciate you all. Thanks for listening. Crazy. We got 100 people out here at this time of night jumping on to listen to me talk. It still blows my mind that this technology, these kind of things exist. It's amazing. So I appreciate all of you guys. If you haven't watched the documentary, go to our film dot org. If you have any social media presence, which I know you do because you're sitting on here right now on Facebook, just go. Our film.org, grab that link and go post on your Facebook profile or social media Instagram. Just share it. Doesn't take anything. It doesn't cost anything, but you can have an impact. It's funny. This is a side story. It's gonna have a really cool point, though. There's a company I was part of a few years back, some of you guys may remember. It's called rippln. And it was this network marketing thing we were trying to build. And we launched this thing, and it's crazy. Got 1.5 million people to sign up and say six weeks. Like we did the marketing side, right? Problem is, the product never came about. And it wasted six months of my life. And I made zero. Actually, not zero. I made negative. Lots of dollars. But I learned something cool. So the whole concept, rippling is like, what's your ripple effect look like? Right? Like you drop a stone in a pond and there's this ripple effect. It's like, what does our ripple effect look like? So we wanted to be able to track that. So that's what rippling was. You signed up and then you shared it, and you'll see, okay, I share it with 10 people. And they share it with 10. They share it with 10. And you saw this, this ripple effect. What was fascinating is that some of the people that had the biggest ripple effect, they did not have a big social media profile or presence or anything, but they shared it, like four or five people. And then one of Their four or five people shared it with somebody who was an influencer and that person got 300,000 people to join that person's ripple. And it always blew my mind that people had the biggest ripples, were never the people had the biggest audience. It was always these people who just shared it with five or six people. They were considering consistently sharing it. And when they did that, there was somebody that they got to, it was two or three ripples deep that hit and it blew up. And so for some of you guys like Russell, I don't have a following. I can't share this. I don't know anybody. Like you understand, like in your ripple effect, like the people you're able to touch, like, it is not far. Like if you share with five people or 10 people or 20 people and you get them to watch a documentary, I promise those people have an impact. And they're going to go and they're going to share and they'll show it to five, ten, fifteen, hundred people and it'll go like that. And there's going to be someone you hit inside of your network, someone you don't even know. You don't even know they exist. But it's your brother's cousin who's going to come watch it. And all of a sudden, boom, it's going to explode. And when you look back at that trail and obviously we're not going to be able to see that. We're not tracking that kind of ripple effect. But God will know and you'll know that, like, man, because you share it with 10 people or 20 people or 30 people. There were 20, 30, 50, 100 kids saved. I don't know about you, but I believe in heaven. I believe someday I'm going to be with my heavenly father. I believe that there's going to be. We're going to be there together. And I believe that there's going to be kids up there who said, hey, you don't know the impact you had on my life because of this thing you did. I was able to be rescued, to be able to be saved, to be able to actually live a great life while I was there on earth. And I don't care what your beliefs are, but that's mine. And I know that, man, I want to be up there in heaven with those little kids celebrating. And I'm going to be so grateful and so thankful for them. And I'm sure they'll be thankful for me as well. And same thing for you. And so just realize that that's the impact that's kind of, that's the legacy that's possible because of what we're doing here, you guys. And funnels, like you can create a funnel, you put it out there and if you execute correctly it can just, it can feel something forever and it's, it's exciting. So anyway, I hope that helps. I hope it gets you guys excited and gives you kind of a path to look forward to. But just know that you guys can do this now. You can share, you can start jumping on some of this legacy stuff, stuff today and it'll be cool. So I'm getting literally eaten alive. I think I probably got 40 mosquito bites. But that was a sacrifice I made for you guys because I love you because you're hanging out with me this time of night. So anyway, that's it you guys, I appreciate you all again our film.org go watch it, share it, have a party at your house, invite people over back. Hey you guys, you got to watch this video and bring them over to your house. Biggest thing is like bring your house, make them go opt into the funnel. That way they'll get all the emails and the sequences will help them to help spread it as well. But just get them in there and it'll be awesome. So alright guys, appreciate you all. If you jumped on and missed the beginning, there is some context. Sometimes you join my Facebook lives, you catch the last like two minutes, you're like what in the world are they talking about? So I'm gonna end, feel free to go back to my page, start at the very beginning. Watch it. There was a point and I think it was awesome. So alright, appreciate you all. Thanks so much for hanging out tonight. Have a great job and great time and I will see you guys soon. Bye. Everybody want more marketing secrets? If so then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertssecrets.com and book number two is called Dotcom Secrets and you can get your free copy@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.