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The Russell Brunson Show
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
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Angel Reese
Huddle up. It's me, Angel Reese. You can't beat the postgame burger and fries, right? Know what else you can't beat? The Angel Reese special. Let's break it down. My favorite barbecue sauce, American cheese, crispy bacon, pickles, onions and a sesame seed bun, of course. And don't forget the fries and the drink. It's gonna be a high C for me. Sound good? All you have to do to get it is beat me in a one on one. I'm just playing get the Angel Reef Special at McDonald's now. Ba da ba ba ba. I participate in restaurants for a limited time. In the mood for something crunchy, saucy and boneless. Try Jack's new crispy boneless wings from Jack in the Box. Get them with honey garlic sriracha or smokeshow smoky barbecue sauce. Enjoy so much more. Now, obviously if you want to sell stuff online, you're gonna need a good funnel. But if you want a great funnel, then you're gonna need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world. Helping more first time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer. And you can get a free 14 day trial by going to clickfunnels.com podcast right now. That's clickfunnels.com podcast. Click funnels because you're one funnel away from changing the world. This is the Russell Brunson show. What's up everybody? This is Russell. Welcome back to the show. I'm excited to be hanging out with you guys today. And right now I am in the middle, middle of one of the heaviest seasons of our entire year. Here we have Funnel Hacking Live happening in less than a week. Right Now I've got 10 presentations I'm personally working on. It's late at night. Right now I'm recording a podcast for you. And on top of that, at Funnel Hacking Live, we're launching two new companies. We are doing a thousand other things. We just finished our selling online event literally today and a whole bunch of other stuff. And the number one question I get from so many people is, Russell, how do you get so much stuff done? Sometimes they replace stuff with other words, crap or other things like that. But I'm gonna say stuff for the podcast and for the YouTube channel, but how do you get so much stuff done? And that's what I'm talking about because I feel like so many people are trying to do things. And their wheels are always spinning. They're never quite getting things finished yet. For me and for our company, we get a lot of things done. You probably notice how many offers and funnels we put out there, how much content, like how much stuff we're able to do with a very small team. And the question people ask all the time is how do you do it? So I'm going to show you guys behind the scenes a little bit of that today and hopefully give you some ideas and motivation and some. Just some frameworks to help you to get more things done and actually get things to the finish line, right? Because how many guys have half built bridges, right? You've got this project over here in this project at four or five projects that are halfway done, but they're not finished yet, right? How do we actually close those things? How do we get them done? And that's what I'm going to show you guys today. And I think this will be very helpful for most of you, especially entrepreneurs like me and like you, who have probably some sort of entrepreneurial add that keeps us from like focusing. Like, how do you focus enough to. To finish so many things, right? Because when all said and done, you're not gonna remember in your business for the things you're creating. You'll be remembered for the things you actually create, the things that are published, the things that get out there into the world. And so that's what I'll talk about. It's one of the jokes we have internally. I can't remember. This is, man, probably five, six, eight years ago, I don't know, we started talking about this. We talked about this joke of just like what we get done in our company every single day is what normal companies get done in a year. So we always call them funnel years. So we're like, oh, in three funnel years from now, blah, blah, blah, whatever, the thing's gonna be done, right? Because what we get done in a day, most people, most companies, most businesses get done in a year. So how do you do that? How do you compress time? How do you get that much stuff done? And that's what I want to share with you guys. So that's kind of the concept. So I've got five or six points that are very, very important to understand. They help you to get these things done, right? And so before I go too deep into the actual principles, I want to share with you one of the stories, it was just one of the insights when I first got into this business was really powerful for me. Okay, again, you have to remember, like, when I came into this world, I was a wr. You can tell from the cauliflower ear, right? I'm a wrestler. I had a C in my marketing class. I didn't have a degree in business. Like, I wasn't. I barely graduated high school, barely graduated college. Like, not the top of my class. I was the bottom of my class. I was a great wrestler. And that's what kept me going through college and stuff because I wanted to compete, but I wasn't great at those things. When I started getting into business, it was weird because I started noticing a lot of the same frustrations I'd have in school, right? I'd be sitting there listening. I couldn't get things done. I was just, I was frustrated and I didn't know what to do. And I remember I was at this one event, I used to go to a lot of events back then, so I was trying to figure this out. I tried to be in proximity with people who are having success because proximity is power. And so that was kind of the thoughts. And I remember at one of these events, this guy spoke and his name's Alex Van Doge. And some of you guys may know Alex. Just one of my early mentors, really smart guy. And he said something that was so powerful. He said, russell, you have to understand there's two types of people in this world. There's people who are great starters and. And there's people who are great finishers. Okay, there's starters and there's finishers. He said, you have to figure out which one you are and then surround yourself with the others. I remember thinking about that and the time I had a whole bunch of half built bridges, I had a whole bunch of projects that were halfway done and I was like, I'm really good at starting things. I love starting things. I get so much energy and excitement and like passion from the starting of a thing. How many of you guys are the same as that? How many guys are like the starters in your business? Right? It's so much fun to have the idea and to brainstorm to figure it out and get the logo design by the domain, start talking about things. But as you get further and further, at least for me, as I get further and further along the path, the less fun it gets, the less fun it gets. And then for me, as soon as the project's done, before I ever launch, when the funnels, the product's been done, the graphic design's done, the funnel's finished, soon as that's done, for me, personally, that's where I get bored. I'm like, okay, I'm done. I want to go create another funnel. I literally, as soon as, like. And it's funny because for me, my business, the only way my business actually makes money is everything happens after that point, right? Do we actually sell? Do we continue to sell? Do we grow? Do we scale? Like, those are the things where you actually make money. But for me, I'm a great starter. And I started realizing when I heard Alex say that, like, I'm a really good starter, but I'm not a great finisher. And he said. He said, figure out which one you are, then surround yourself with the others. And so for me, I started hiring people. I started hiring people based on that. I wasn't hiring other starters. I didn't need another starter. I was starting more stuff than anybody ever should, right? But I need finishers. One of the times I started realizing this is when I again, I first got in this game and I started going to seminars and I was speaking these seminars. And back then I wasn't as smart. You know, I figured out a couple things along the way. But every time I go to seminar, I sit in the back, I'd be making my slides while I'm looking at other speakers and figuring out what I was going to sell. And I created a new offer literally every single time I would present. So I get on stage and I would teach something and I would sell something, and I would just be making it by, okay, first you're going to get this, and I'll give you this. And how many of us want this? I'll throw in this. And so I started, like, making all these different promises, right? Because promises to get people to buy stuff. But then I didn't know how to fulfill those promises. And half time I forgot about them until, like, you know, a month later, two months later, someone who bought for me, like, what about the whatever thing you promised? What about this? I'm like, oh, I forgot about that. I forgot about. And like, I was just so, like, I would drop so many different balls, right? And so when I started hiring people, one of the people I remember I first hired is Brent Co Peters. And Brent's still with me. But Brent used to come to these seminars with me, and literally I would have him sit in the back. I'm like, listen really carefully what I say, and every time I promise something, write it down so we can make sure I don't, like, I don't forget to fulfill on the promises we're Making right, just a basic thing. It wasn't out of, like, I was trying to be a bad person. I just, I get so excited in the moment and then I would forget because again, I'm a good starter. Oh, it'll be fun. I'll do this, I'll do this, I'll do this. But I forget what I promised sometimes and I didn't finish. And so Brett would sit there and he would just capture it, like, pay attention to all the stuff. And he'd be like, no, no, no, don't say that, please, whatever you do. But it gave me the chance to have somebody who started, like, have all the lists, let me go back and we could finish them together and get those things right. I started hiring more employees and more teammates over time. And the reality, if you look at, like our business right now, there's probably one or two starters. I would say Todd's a starter, I'm a starter. There's a handful of them. But the other, you know, 3, 400 plus employees in the click funnels, Russell universe, they're all amazing finishers. Like, that's. I have to surround myself because I'm such a good starter. I've started so many things. In fact, it's interesting if I look at me as a coach, the reason why I love my inner circle. I love my Atlas group and things like that. Like, I love starting things. And so when people come to me, I can see in a heartbeat, oh, I would do this. And I know exactly how to start, how to launch it and get things out of the way. But most people don't come to me because, like, Russell, how do you scale a business? How do you long term build and operating, you know, the people? Like, that's not my skill set. Now, I'm good at. I'm good at starting business and launching, getting messages and noises out into the marketplace. Right? And so anyway, so that's the first thing I'll say for you guys is first looking internally and like, are you a starter? Are you a finisher? Okay. If you want to get more stuff done. Okay. If you are a great finisher, you need to find a starter to, like, start these projects so you can finish them. If you are a starter, you got to find some finishers to help you finish. Because it gets harder and harder for us the closer we get to the finish line to actually finish. If we're not finishers, if we're starters. Because the first thing you do, as soon as you feel the pain of getting towards that, your brain's Gonna be like, I want to make something new. Like, give me something new. This is. I don't want to do this. I want to do something fun and exciting. And you want to, like, start a new thing to get out of pain because we get so much pleasure and happiness from the creation. Okay? So there's this kind of one caveat, one pre warning for you guys as you're trying to figure out how to get more stuff done, okay? So that's number one. Number two, after you figure that out, okay? And if you are, especially if you are the starter, the next thing is you have to have a vision, right? There's gonna be a vision for the thing you're creating. Why are you doing this? Like, what does that. What does that look like? What's this vision? For me, every time I start a new project, one of the very first things I do, because for me, I get this idea and it sits in my head and I think everyone's got probably a different order, different process. But for me, the way it works is it gets in my head and it's just like. It's kind of this, like, fuzzy idea. Like, have an idea, like, ooh, we could sell something, you know, whatever. Like, I've kind of an idea of something that we could create, right? And for me, it's usually like, I got to figure out a domain. I got to buy a domain name tied to it, and I got to design a logo. Those are my next two steps. For me, before. Before it can become real, it's got to be tangible. And for me to make it tangible, I gotta have a domain name and a logo. Okay? I have literally, I would say, conservatively, probably 3 to 4,000 domains I bought in the past, all of them tied to a great idea. So it's like an idea. I go buy a domain instantly. Something secrets like, you know, or something hacker or something. Something, you know, it's all some version that for me. So that first thing I do for me is I'm buying a domain as quick as I can, right? Number two, I'm getting someone to design a logo. Because then it's like, okay, now I've got something tangible. Now I have something I can cast a vision around, right? So when I bring my team together, here's the vision. I show them the design, I talk about the name, and then it's easier for me to like to share my vision. So that's just me personally. You may be different, but for me, those are the things I need to be able to share the vision and Then whenever I create a new project, the first thing I'm doing after I get the domain and I get the logo is I sit down and I literally sketch out. The way I do it for my team, because we're mostly remote now, is I have a remarkable. This is it right here. And I just go open and I can screencast it to my computer screen right here. And then I open UP Camtasia or Screenflow or eCamm Live or Loom or whatever you record something with. And record myself doodling out. Okay, here's the first thing and the second. And I cast the vision so that everybody can see it. And for me, I like casting a vision in a way that's recorded for a couple reasons. Number one, used to drive me crazy. When I have a meeting, I bring everyone in and I cast the vision. Everyone gets excited and they go back. And then like a week later, they come back and now, Russell, how does this work? Explain that again. And it drives me crazy. I hate re explaining my vision. I don't know if you guys, if you visionaries are similar, but I hate re explaining my vision because I gave you my vision, I shouldn't have to re explain the thing to you, right? And for me, like, it sucks energy. I have to re explain something. Like, I'm like, well, you're not paying attention. Can you not see what I see? You know, and it's hard because for people who are non visionaries, it's hard for them to see what you see. Right? And it's frustrating or sorry for a visionary, it's hard because most people around you are probably non visionaries. So it's frustrating for you. And at least for me, it's frustrating when they have re asking. So I'm like, you don't understand. You're seeing the vision. And so it's nice to record it. A couple things. Number one, everybody hears the same message. Instead of me casting the vision in five different places, five different people, I'm telling it differently every single time. I've recorded it once, and they have it that way when they have questions, they can go back to the vision video back. Well, what was the vision on this again? Oh, yeah, they can watch it, right? Well, if we bring somebody new in the project, I don't have to, like, catch them up to speed. I'm like, hey, go watch the vision video. So you see the vision, what we're creating, and then we can. We can plug them in very, very quickly. Okay. So I always capture a vision of every project. We're going to do ahead of time in video format that then I can send out to the team. Okay. So then it goes out to the team. And then for me, I've got somebody who's a great project manager. Now, it depends on which, you know, which department or area the business is in. Most, like the playground I play in are offers and funnels. Right. That's my favorite. So the person on my team is my project manager. She's amazing. Her name is Morag. And Morag, what she does, she takes the vision video and she goes and watches it and she's like, okay, everyone's going to watch this video. But based on this, it's like, okay, so and so's got these five. These five tasks from Russell. So and so's got these five. And so and so's got these five. And so she's taking that and she's breaking down all the different pieces right here. What are all the pieces that have to go into into this vision? Okay. And what's nice about that is then everyone on my team, they can go watch the whole vision video. But, you know, minute one and then minute 14 and minute 26, I talked to Jake, who's your own design. Then minute three and 17 and four, I talk to Nick, who's doing the funnel. And like, you know, stuff like that. So they're able to see the whole vision. But then they get from more. I go, here's all the individual tasks that are for every single person that makes sense. Okay, So I cast the vision. Okay, great starter. And then finishers go and take that and say, okay, what are all the pieces? Break them down. So a project manager breaks down the pieces and then gives them to all the individual people then to go and actually work on their pieces. And the project manager is in charge of then taking those pieces, plugging them together and putting all those pieces together. Okay, so again, number one is figuring out your starter finisher and surrounding yourself with the other one. Number two is casting the vision. Number three is having your team kind of break out the pieces. And some of these are all kind of tied together. Because my next point I had on there is after you figure out what are all the pieces involved to get this thing done next is like, who are all of the who's you need? Okay. And so for me right now, my team, obviously, I've got a whole bunch of really great who's. And I say the word who. Some of you guys have heard me talk about this. This is a Dan Sullivan concept that he kind of Invented. Then he worked with Dr. Ben Hardy to actually write a book called who, not the How. And the concept behind this, that the reason why most people don't get things done is because they want to learn how to do it. All right? We're doers. We know how to figure things out, right? I'm guessing that if you're here, you're probably one of those people. You just get stuff done, right? And so what happens is we start working on a project also, we hit something we don't know how to do. And then we do is we go try to figure out, okay, how do I do that? Right? How do I do it? So then you go down this learning loop. Let me learn how to do that. I'm going to learn how to do this, this, this. You start learning how to do the thing. And then typically, that how takes in this procrastination loop, that maybe it delays you by a week or, you know, a day, a week, a month, a year, five years, whatever that thing is, right? Till you learn it. And then you come back, you're okay, Now I have the skillset. Now I know how to do this. So you start going on the path again, you're going forward, you're going forward, and you get stuck again. You're like, oh, I don't know how to do that. So you stop, you go figure out how to do that. Then you go, you start learning. You go down this other learning loop. And the problem we have as doers is we start going, every single time we get stuck, we figure out how to do that, how to do that, how to do that. But every time we got to figure out the how, it takes us down this loop where just it takes us forever to get things done, right? And so what Dan Sullivan's argument is, instead of saying, how do I do this? Every time you hit a roadblock, you stop. And you never say how. Instead, you say, who. Who is the person that you know or you can find who already knows how to do that, who can do it for you? Okay? It's replacing the who, not the how or the yeah, it's replacing the how with the who. So again, the book's titled who, not How. That's kind of concept. So the question I have for you is, like, after you cast the vision, you've broken down the pieces. Who are all the who's you need? Okay? And some of you guys are like, well, I don't have any who's, Russell. I can't hire people. And believe me, I understand that. Like, When I got started, guess how many who's I had? None. It was just me, right? But I didn't have all the skill sets. I was not a designer. I was not a programmer, I was not a copywriter. I was not. I wasn't all these things, right? And so I had to figure out who the who's are going to be able to do all these different pieces, okay? And so for me, I started meeting different people. And sometimes again, at first, I couldn't afford anyone because I was a college kid, newlywed. My wife's making $9.50 an hour. I was making $0 an hour. I'm trying to build a business, right? So I had no money. I understand it, okay? So instead I had to use my resourcefulness. I had to find someone who's a great designer, say, hey, this is what I'm creating. You know, I can't pay you, but if you help me launch it, I'll give you X percentage of anything we sell from this product, right? And I sold people on why they should partner with me, right? I sold designers, I sold programmers. I sold people into these projects, okay? When I would make money in one project, I'd reinvest into another one, right? Like, I literally, when I was trying to hire some programmers back in the day to create one of my very first products ever, I found how much it was going to cost. I didn't have that much money. And so I remember I went and my buddy and I, we went and we bought tarps and rakes and we walked around the neighborhood raking leaves for people. Rake leaves? Drove in the back of a truck, throw them in the dump, got paid to rake the leaves. And I took that money I used to rake leaves. I sent it to Romania for my buddy, Doral. Doral. I pay him and he would program things for me, right? And then that was the process, right? So I'm hustling to figure out how to get money to be able to pay the who's, right? It doesn't mean I have to, like, my business has got to make X amount so I can hire a who. It's like, no, like, figure out other ways to get money, right? Like, how can you get money? For me, it was raking lease. You might be borrowing money. Might be, like, there could be a lot of ways, but figuring out how to get the money. So I got the money to pay for the who's. Or again, I partner with the who's, I offer them equity, I offer them profit share, rev share, things like that. Right. But for me to figure out how to do all the pieces, it's gonna take forever. Okay? So instead I gotta figure out who are the who's who already know how to do this. But then I can figure out how do I get them on board to be part of this project. Okay, One of the keys is I cast the vision. Here's the vision. I show them the video. This is the vision I'm trying to create. It's gonna be amazing. I got no money right now, but after we launch this, I'll give you 10% or I'll give you, you know, I'll pay you $2,000 for a logo after it launches, if it's successful. Like, you know, I'm hoping it will be, but I don't know for sure. And you're finding people I can negotiate with like that. Okay, so I get all the who's. And then the last piece I had here before I walk into some. The next portion of these is really understand, like, why are you doing this? And this kind of comes back to the vision. Like, you're casting the vision. Figure out the pieces, who are the who's? But the big thing, when you start getting the right who's on board, they want the vision of what they're creating, but they also want to know why they're doing it. Right? What is the why? And you hear this talk, you know, hear like Simon Sinek. And people talk about like, what's the. What's your why? What's the reason behind your actually, you're actually doing this. And it seems cheesy, I think, but the reality is it's so important, it's so true. Like, when you understand the why and you cast a vision, people will follow you. They'll follow you to the ends of the earth. Funnel hackers. 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You've built a successful funnel, your business is scaling, and now you're wearing all of the hats. Does this sound familiar? This is the path that most entrepreneurs go on. So at some point, you need a team to help you keep growing. But finding the right person can be very overwhelming. It can be a huge pain. And for me, it's. It's not something I love to do. That is, until we found Indeed. And here's why I love it. When it comes to hiring, Indeed is literally all that you need. Their sponsored job feature is a total game changer. It pushes your job listing right to the top of your ideal candidates page. It's literally like having a billboard right in front of the dream person that you are trying to hire. Indeed not only works, it's also fast and it's flexible. There's no monthly subscriptions, no long term contracts. You only pay for results. In fact, to show you how fast this is, since we started talking a few seconds ago, 23 people have already been hired on Indeed. That's the kind of efficiency every entrepreneur dreams of. So don't wait and build a team that will take your business to the next level. Go to indeed.com clicks right now and get a $75 sponsored job credit to boost your job's visibility. That's indeed.com clicks. Start hiring faster and smarter when it comes to hiring. Indeed. It's all you need. Some of you guys know, over the last two and a half, three years now, I don't even have long to spend, but I've been collecting old books, right? And for a long time, people thought I was crazy because Rye Russell spending literally millions and millions of dollars to collect old books from people who have, you know, are no longer on the planet. And nobody could understand. And I was trying to explain it. Nobody understood. And so I remember we were about to go to this mass to Mastermind in Paradise down in Mexico with all my inner circle 2ccx members, things like that. And so we're about to go down to Mexico, and I had an idea, like, what if I pitched everybody at the Mastermind to be part of this project? They could put money into it. They could be part of this amazing thing. And I was like, I had this idea. I'm like, what if we sold, you know, we offer people, they could buy in at a million dollars or $100,000. We had just. Anyway, one of those things is like, this is an idea that doesn't make any sense. And probably everyone's gonna say, no, but we should try it. And so before we went to Mexico, it's like two days before into Mexico, some of my team, you know, I was talking to some of my team, and they're like, well, we should cap. Like, let's capture you explain why you want. Like, why are you trying to build this? Because it still makes sense to none of us, right? And so my team came and we went to the Napoleon Hill room, which is. I've got a backdrop on my Napoleon Hill books and things like that, set the cameras. And I remember Dan was there. He's like, so do you have a sales script? Do you have something? I'm like, no, but I'm just gonna tell people why. I'm gonna tell them why I'm building this. Like, why am I like, is Russell crazy? Maybe, but this is why I'm doing this. This is why I'm literally investing tens, at this point, tens of millions of dollars from my own pocket into this vision, right? And so I made this video and I just explained the why behind it. And at the end, I said, you know, basically, it's a million dollars. This is what it looks like. And I kind of explained the why. And I did that. And when I Got done recording the video. It was one take, no editing, just one take all the way through. And the three or four guys in the room were just kind of staring at me. I was like, was it okay? And one of them was like, oh my gosh, like if I had a million dollars, I would give it to you right now. And then someone else was like, I finally understand, like your vision, like why you've been buying all these books. Like, I finally see what you see. I explained the why and then I go down to Mexico and I show that video. It's a 10, 15 minute video explaining the why behind what I'm doing. Making them a million dollar offer. And then I came on stage afterwards and I explained it. And from that little presentation initially, we got commitments for $17 million donated towards this cause. Is that crazy? All those didn't stick over long term and stuff like that. We kept a lot of. A couple of them fell through and things like that. But still insane, right? That I was able to raise $17 million on a 15 minute video explaining my why. That was it, right? And then making a really good offer. So for you, it's like when you're casting this vision, like, why are you doing this? Why should they care? Why would they want to be part of it? And this comes down to again, if you're trying to figure out who are these, who's you're going to be able to help with it, right? Like if you're trying to recruit a who to be part of your project, if you can't explain the why behind it, like, why would they come? Like, so you want me to work for free so you can make something and sell it, make money, right? Who's gonna be excited about that? Nobody. But if you got a reason why you're doing this, like, what is that? Like, why are you so passionate about it? Why are you putting in your own time and money and effort and everything you've got into this business or this project, this idea, like, explain that and then people will line up to work with you, right? We explained clickfunnels and put it out there and people saw it like it's crazy. People started coming from everywhere around the world to come work with us to work for us to like be part of the movement. Because we explained the why and so figuring out your why. Okay, so I'm kind of. Not that I'm all over the place, but I'm going through my bullet points. I'm skipping around a little bit just because I want to make sure I'm covering them all in my logical sequencing of events, which is different than my bulleted outline that I wrote before this. But first thing again is figuring out, are you a starter or you finisher? And surrounding yourself with the other type of person. Number two is casting the vision. What is the vision of what it is you want to create, right? And I do it through videos on my remarkable. Okay, number three would be explaining in that vision your why. Like, why are you actually doing this? Why should they care about it? Right after the why, then it's going and taking your vision and breaking down here, all the pieces that are involved to be able to make this vision become a reality. One of my favorite quotes, I can't remember where I heard this from, but I'm sure you guys know what it is. This is a famous thing, but they say, what's the best way to eat an elephant? When you look at this vision, like, whoa, that's huge vision. That looks awesome, bro. So how are we going to do that? What's the best way to eat an elephant? One bite at a time, right? That's what the pieces are. You're breaking down these pieces into all the different. Like, here's the different bites you got to take to be able to actually eat this elephant, right? So here's all the different pieces. So for me, it's Morag taking my vision and project managing. Here's all different pieces for our team to do. And then if you don't have a team yet, there's figuring out who are all the who's you need to actually get those pieces done so you can get them done in the next three months versus the next year, five years or ten years, right? At One Funnel Hacking Lab. I remember the first time I ever explained this who, not the how principle. And I was showing people this vision from like getting started to winning a 2 comma club award, right? And there's this big, huge gap between those two things, right? I said, now to go from a beginner to winning two comma club award, the first thing you have to do is you have to go and you have to figure out how to create a product, right? It's like, show the timeline. And then you're going, and all of a sudden you get spot where like, oh, how do you create a product? Well, I don't really know. And then it's like, from here you got to go and you have to go study how to create a product, how to do product research, how to record a video, how to edit a video, how to like, and all the stuff, right? It's like on average, doesn't take you three or four months to master all that and create the content, right? So now you're on this path from startup to two comical winner, right? You on this path, boom. To create a product, you figure out and you get stuck with the, with the how. It takes three or four months and you get back on the path. I'm keep going. Now it's like now I got the path there and I got to figure out how to set up a website, how to build a funnel, how to write copy. And it's like every single step and we show this thing and like when I took all these little pieces that I take three months to learn that, six months to learn that, you know, a year to learn that, and we pieced them all together, just all the, just all the skill sets you need to win a 2 comma club award, right? To be able to create an offer and launch into the world, right? Copyright, driving traffic. Like all different pieces, we put them together. It's like 7.49 years. If I remember. It was like how long the timeline was. If you want to go do this on your own, right? So that's the problem is we have this vision. It's like, hey, for me to get this all done by myself takes 7.49 years. If I actually like line it back to back, right? If I'm actually strategic and I show how it actually what it's going to look like. That's why most people get stuff done, okay? So instead we have to break that down. And again it's coming back to the who's, not the how. Okay, here's the five pieces. I can get so and so. Here, so and so. Here, so and so here, so and so here they can all be working simultaneously. So they all come together at once. And also now it takes it from 7.49 years. I can compress that down to three weeks. Okay? See how that works? Because I'm not trying to learn how to do all the things. I'm finding who's who already know how to do the thing. They can all be working simultaneously because it's not me just doing all the pieces. The next piece, the next piece, they don't have to learn it because they don't know how to do it. It's just I got to cast the vision, right? Explain the why, figure out the pieces and then gather the who's. If I can do those pieces, I can compress time dramatically. It's the reason why we can launch companies and businesses and funnels so quickly just because I've got the who's in place, who can do things very, very quickly. Okay? But it took me years to get that. When I first started launching business, I had one designer I loved. I had one, you know, I had to write the copy because I could never afford copyright. I had to learn copywriting. I had one programmer, so I had these five or six people. So every time I had a project, I knew. And I knew, okay, this person charges me 300 bucks for logo. This person charges me X. And I knew what those things were. So whenever I had ideas, like, hey, it's going to cost me $1,500 to get all the pieces done, or whatever it was going to be, right? But I knew that. So I go make the money, come back, okay, guys, here's the vision. Here's everyone's payment for the thing. Let's go build this thing. Right? That's what I would do. Okay, so those are some of the first set of components I want to talk about. There's two big things, and these are the pieces I think drive, the reason why I get so much stuff done. And these are the pieces that are missing for most people when they're trying to figure this out. Okay? And I was lucky. When I went to my man, the second seminar I ever spoke at was a Carl Galetti event in Las Vegas. Went down there to this event, and again, I went and I presented, I pitched. I think I sold six people a thousand bucks a piece for my offer. So I was, like, pretty excited. And then I remember watching other speakers, and one of the speakers was John Carlton. He's one of the greatest copywriters of all time. And John's other speaking about copywriting, I was like, I knew that copy was the thing that I was struggling with the most. I needed to learn because it was too expensive to hire copywriters at the time. Didn't have AI, didn't have funnel scripts. They didn't have any of these things. Like. And I was like, of all the pieces, I can hire a designer for a couple hundred bucks. I can hire people here. But, like, the copy was, like, most expensive. In fact, I remember trying to hire Michael Fort, and he quoted eight grand. I was like, eight grand? Like, for some words on a page, it made no sense to me, right? So I'm like, I have to learn this. So Carlton was selling the course. It was $2,000. I remember buying the course, getting home. I started going through all the materials and Learning and everything. And in that course, there's a little tiny tape. On the tape, it was Gary Halbert and Michael Fortin talking about copywriting. And so I'm listening on my cassette player. I have my headphones in. I'm listening to these guys talk about copy. And I still remember Halbert was talking, and if you guys don't know how his nickname was the Prince of Print. He was like, one of the greatest of all times. He passed away a couple years ago. I had a chance to interview him once about a year before he passed away, which was, for me, like insane. On. I was a college kid. I'm interviewing the Prince of Print. It was crazy. Anyway, I'm listening to this podcast or this tape between these guys, and Halbert shares the story. And I'm gonna share this story with you. I want to caveat it with. I've shared the story at some of my bigger events, and one time I had three or four people who got very offended by it. So you may get offended by this. If you get offended by it, I think you're dumb, because this makes no sense. Why this to be offensive? This is a story that illustrates the point, and it's not. I don't even know if it's true or not true. It doesn't even matter if it's true. It could be a parable, for crying out loud. So if you're going to get offended, I apologize in advance, but that's kind of on you. Either way, I'm going to tell a story because it illustrates something and it changed my life when I heard it. So this is what Halbert said in this. I think it was called the Scuttlebutt Tapes was the name of the tapes, if I could try to find them on ebay. But I'm listening to this tape and Halbert talks about how we get so much stuff done. And he said, you have to learn how to trick your mind into believing that if you're not successful, you're going to die, okay? And then he goes on, he says, if you look at how the Mexican Mafia, how they get things done, right? They go to the government, they're like, hey, we need you to change the laws. Because if you do change laws, we're going to make way more money, right? So the Mafia goes to the government. The government's like, you know, whoever. The head of the government's like, no. Like, why would we do that? That's the dumbest thing ever. And so what happens is the next night, the mob, the Mafia, or The mobster, whoever, will go break into the house of the politician. They'll sneak into the room and they'll wake up at night and they'll show them two options. Okay? One option is lead a bullet. Boom. Okay? The other is gold, okay? Plato or plomo. The letter, the gold, okay? Those are two options. And they come back to the politician, like, we need you to change the law. And if you. And you've got two options, but one, if you do, boom, you get a bag of gold or silver, right? There's the bribe, or if you don't, there's the bullet, okay? Letter gold, bribe or the bullet. Plato or plomo. Like, there's a couple different versions of it, right? And he says, when you're kept. When you're. Someone comes up to you. And those are two options. Either you're going to get a bunch of money or you're going to die. You figure out how to change the law, right? When those are your only two choices. He said the reason why most people aren't successful is because they're weak on their own mind. They set a deadline like, oh, I can change. Oh, it's not a hard deadline. No one's, like, holding me accountable. And they keep moving and they keep moving, letting this deadline shift and move and move. And Halbert said, the reason why I'm so successful is because in my head, I set a letter gold deadline. Either I'm going to have this thing done by this date, and if I do, I get a bag of gold. If I don't, I'm going to die. Let her gold. Like, that was the mindset he had to have. He said when I shifted my mindset to be the letter gold on every single thing, Plot, tour, plumo, every single time, I figured out a way to get it done in time. So after hearing that, I was in college at the time, remember hearing that, I was like, okay, that's how you have success. You've got to set these deadlines. Letter gold. And so for me, I started thinking, like, I started putting these projects together, okay? And this is the idea. Here's the vision. Here's the four or five people I'm going to hire. And then I would tell them before we got anything done, I would set a launch date. I'm like, this is the day we're launching. And at first, people thought that was a movable date. They did not know what my mindset was. It was letter gold. These dates do not change. Okay? So we set a date. December 13th or January, whatever it was. We set a date. This is the day we're launching. And I said, everyone go. And so, so and so is designing. So and so's doing the webpage. So and so's programming. I'm writing copy. And we're all busting out, getting our pieces put together. And we get closer and closer to that deadline, right? Getting closer and closer. And people are like, is this actually launching Thursday? I'm like, yeah, like, it's Wednesday morning. I'm like, I know we have to get this done. Like, just so you know, like, we're not going to bed till this is done. And then we pull all nighters, like, two nights in a row. Get it all done in time, Just in time for next day, we launch it, and we launch it, put out in the world. And guess what happened? Boom. We didn't die. We got a bag of gold, right? So next project, I set these letter gold deadlines. And so we started sending these letter gold deadlines every single time plot to our plumo, the bribe or the bullet, like, every single time. And my team started knowing, like, when Russell sets a deadline, like, that's the deadline. Nothing's changing. We will hit that no matter what. Okay? And if it means one night, we're not sleeping all night, then we're not sleeping all night, right? Means two or three nights, like, whatever that is. But that deadline does not move. And that's how we started getting stuff done. That became the big secret. And I started tricking my mind where literally I was like, we have to get these things done. And so what happened? As soon as I cast the vision and Denver told me how long they thought things were gonna take, then I would set the deadline. And then for me, I didn't want to make these deadlines soft because then, you know, human beings, like, we're wusses. We're like, oh, we're going to change things and move things around. No, if I set the deadline, I got to set this. So I would set the deadline, and then I would set up a JV page. I email all my affiliates and partners, like, this is launching on June 13th at 6pm Da da da da. It's like, everyone knew, I'm gonna get on your calendars. So everyone who's gonna promote this thing they had on the calendars, which means it had to be done or else I was gonna lose tons of money, right? And then I would tell my team that we'd reverse engineer, and then, boom, we'd all go to work and we hit every single one of our Letter gold deadlines, okay? And this is the reason why a lot of people don't get stuff done, okay? They have this philosophy. One of my mentors, Matt Fury, used to always say this. He called it the manana principle. We get something, oh, I'll do mana. Oh, I'll do manana. Oh, mana, right? So as soon as manana tomorrow comes, guess what? Then you're like, oh, I'll do mana. Because, like, manana always gets pushed out to the next tomorrow, the next tomorrow, the next tomorrow, right? And that's what most people do. And they just keep a punting the ball down the field, down the field, down the field, not actually getting the thing done. And that's the problem, okay? The reason I get stuff done is because I have a lead or gold deadline. I can look at my calendar right now. You guys can't see it from where you are right now, but I have a calendar. And on my calendar has every in. It's a big, huge wall calendar, right? So you see January, February, March. It's got all the dates, and I have big, in marker, all my letter goal deadlines, right? I can see them right here. Like, funnel hacking live. Letter, gold deadline. I can see product launch there, product launch there, new offer launching there. Like, they are hard coded in marker on my wall, okay? And that marker is. Well, it's not. It's magic marker, but it's letter gold. Like, it is stuck on there. And we will hit that. And I'm going to hit it. My team's going to. We all know it's going to happen. We do not miss our deadlines, okay? You got to stop letting yourself off the hook. Just stop looking for tomorrow. Tomorrow, tomorrow, right? Like, you set a date, and then you do not deviate from that date. If you deviate from that date, okay, boom, you die. You have to trick your mind. Like, I literally trick my mind. Like my wife would have. Sometimes it'd be like, you know, 6am I hadn't slept in three days. And she's like, you need to come to bed. I'm like, I can't. I can't. She's like, why? I'm like. And consciously, obviously, I know. Like, well, I could come to bed. We could move things. But. Yeah, you know, but in my mind, I'm like, I will die. Like, we set this goal. Like, I have to hit this. And I got so good at tricking my mind that, like, everything bended to my will because of that. Does that make sense? Whereas most of us are letting ourselves off the hook all the time on our deadlines and keeps getting pushed down and pushed down and pushed down. I have people all the time in my inner circle. They come to this thing we call decade and day where they come out here, we sit down, and I have a chance to spend time with every single person in your circle. I asked them what we're working on, we set a plan, and then the last thing you can ask them like, so when's this launching? And they're like, what? I'm like, when's it launching? And they're like, like, you want me? I'm like, yeah, accountability. You got to pick a date right now. Okay, in two weeks. Now. Okay, done. Like in two weeks, I make my assistant follow up. Like, they got to make sure they do it right. I quit letting yourself off the hook. Like, pick a deadline, pick a date. Do not let it bypass. That's how you win. Okay, let her go. So that's the next phase letter, gold deadline. Hey, funnel hackers. I want to talk about building your business. You've got the idea, the passion, the drive. But here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest Registered Agent. They're like the dream team for business formation. With just 10 clicks in 10 minutes, you can build your entire business identity. I'm talking about formation paperwork, a real business address, premium mail forwarding, and even a local phone number so you can keep your home address private and stay safe. And it doesn't stop there. Northwest is your one stop shop for business owners. They've been doing this for nearly 30 years and they've got the expertise to back it up. From trademark registration to custom domains, Northwest does it all. And they do it right. You get more. When you start your business with Northwest Registered Agent, don't wait. Protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Head to Northwest Registered Agent today and start building something amazing. Hey, it's Russell Brunson and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once. Every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are. And that is LinkedIn. LinkedIn ads let you target who you want. CEOs, C suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business with LinkedIn's advanced targeting you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning into a steady stream of qualified leads, all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this. Start converting your B2B audience into high quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to LinkedIn.com clicks to claim your credit. That's LinkedIn.com clicks. Terms and conditions apply. LinkedIn, the place to be. To be. Okay, now this is what's gonna happen. This is the last step here in my little process, my framework for you guys. Today you set the letter goal deadline. You start working towards that, right? And you're working towards, you're working towards it. Now it doesn't matter if I give myself two weeks or two months or two years, okay? When I get to the deadline, all the work will compress and compress and compress. And usually I'm always gonna pull an all nighter the night before, okay? It doesn't matter how far out I plan. So I might as well do it two weeks from now instead of two months from now. Because either way I'm going to be up till midnight or two or three in the morning the night before. Because that's just how things work, right? We have all these tasks that seem easier as we get closer and closer and closer to this letter goal deadline. As we get closer to that, like, it's like, I can't get those things done. I can't get these things done. Then your brain is going to want to go push the deadline. That's your brain being weak. You do not allow your brain to push the deadline. It's not how it works. Instead, what you do, you start looking at all the different tasks. Remember when we set the vision, we broke down, here's all the tasks we gotta get done. When you do that, there's always two types of tasks. There's tasks that have to get that they have to be done for the project to go live, okay? I call these straight line tasks. These are the things. These have to happen or else the thing's gonna fall apart, right? But then all these other tasks are nice to have. Like oh, it'd make it look awesome if we did this and we could do this and we could do this and we could do this, right? So at the beginning of the project, we know here's all the straight lines. These are things that have to happen for this. If any one of these six things don't happen, the thing falls apart, right? If I don't have a product going to fall apart, if I don't funnel, it's going to fall apart. If I have a payment processing going to fall apart. If I don't have traffic, it's going to fall apart. Like whatever. Those five or six core things are the straight line, those are the ones you have to have for the project to happen. Those you cannot deviate from. You have to put more emphasis and more priority on those. And then you have all the nice to haves. And this is what happens for me. I get closer and closer and closer and closer to the deadline. As I get closer, I'm like, holy crap, we're not going to make it. Okay. This is where people try to push the deadline. No, no, don't let her gold. Not gonna happen. You do not push the deadline. Instead you start looking at all the tasks and say, okay, alright, well, I wish I had a chance to write all the pre email sequence. I don't. So that's gonna, that's nice to have. I'm not. That does not have to happen. I don't have to have that to launch. Okay? And then like, oh man, I wish we had more designs and stuff like that, but you know, we don't have that to launch. I wish we had this. I wish we had this. And so I start cutting out all the nice to haves as I get closer and closer and closer. Okay? But I stick to the straight line. The things that I have to have, I do not deviate from those. I do not push the deadline. But I get rid of all nice halves. Because as we get closer and closer and closer, things just kind of fall where you can't get everything done ever. I've never had a chance where we got everything done just in time for launch. Not once in two and a half decades of playing this game. Okay? It's not going to happen. Okay? Think about it. In sports, I'm the same way in sports. Like I've been training and practicing, training and practicing. I'm getting closer and closer to the match. Okay? Nice thing about sports is like when they set the schedule for the year, those are lettered gold deadlines. That match is happening. I'm competing against this school, this team, this whatever. On those days, no matter what, the tournament's not moving for me if I'm not ready, right? And so in my mind I'm like, all these things I got to do to get perfect for the tournament. As I get closer and closer, like I'm not going to make it. What are things I have to do to compete, okay? As a combat athlete, what do I have to do? I have to make weight, okay? So I have to weigh. I have to lose, you know, 20 pounds to be on the scale by Thursday at whatever weigh ins are where I do not get to compete. So that's a non negotiable, okay? That has to happen. And honestly for, you know, I have to win my wrestle off at my team, okay? Those two, if I don't do those two things, I do not get a wrestle. So those are the straight lines I have to have. Everything else is nice to haves, right? Like getting in better shape, getting your cardio, getting your muscles, like doing the drilling. Those things are all great, but they're nice to haves, okay? Not the have to haves, okay? If I do not make weight on the date, I do not get a wrestle, okay? So those are the straight lines for me. If I'm launching a project on next Thursday, what are the things that have to have happen for people to actually buy, okay? And so those are the things I'm thinking through, like what's the straight line? And as you get closer and closer and closer, all the nice to haves are going to fall apart. Fall apart, fall apart. You hit the deadline, you launch it, and after it launches, then you come back say, okay, what are all the nice to haves? We didn't finish and now we start weaving those and we start backfilling those after the project goes live, okay? And that's how we play the game. That's why I get so much stuff done from the outside. I don't know what it looks like to you guys, but internally it is a mess every single time. Everyone's going crazy, deadline's happening, we're all cranking, everyone's working on things last minute. We're like, we can't get that done, that done. This doesn't happen. None of the social posts are done. None of this is done. None of that doesn't matter. We're launching the webinar. Boom. Webinar launches. We make a bunch of sales. Sales are coming in. It's like sweet, we made sales. Okay, we got 30 seconds to breathe. Now it's backfilled. Go get the social campaigns figure out. Go get this. Go get this, Go get this. We start plugging it in, plugging it in, plugging it in. And now we get those things done. In the future, we do not move from our letter gold deadline. That is the key. That's what most people are struggling on, is they keep letting this thing move and move and move and move. Okay? So when you ask me, Russell, how do you get so much stuff done? Those are the things, okay? I know I'm a starter, so I surround myself with tons of finishers. Number two, I cast a vision that everyone on my team can see. They can report back to, they can seek, they can. You know, they get stuck in the process. They forget. They can go back and they can watch the video, understand the vision of what we were creating. They understand the why we're doing behind it so they can get bought into the why so they can be motivated as well. Okay, number three, we've broken down from the vision. Okay? Again, all starters were great at the vision. Okay? We find a finisher. Now take that vision and say, okay, here's all the pieces that you need to get in place to be able to actually get this thing done. And if you can't afford a finisher yet, then you're gonna have to be both. And it's gonna be painful, but you gotta do it anyway. For the first decade of my business, it was me. And so for the first decade, I had to be the finisher. I had to go take the big project and break it down. I was not good at it, okay? But I didn't have any money, so I couldn't hire somebody else to do it, right? So it was me figuring all those things out. Okay? And so you figure out what are all the different pieces after that, the goal is to figure out who are all the who's who can help you with this. Okay? Again, if you've got to go and try to relearn all the or learn all the different pieces to make this successful, you're probably not going to be successful. So figuring out who are the people, I got to start gathering my adventures team. I need the Hulk. I need Iron Man. I need, you know, Dr. Strange, here's my people I need. And then figuring out how to either pay those people or partner with them or give them equity, whatever it takes to get those people on your team. After you've got them all figured out, and you find out from everyone how long it's going to take, okay? You set a letter goal deadline, you get everyone's buy in on this and then you do not deviate. It does not move. Then as you start marching towards that letter, gold deadline, right? You're focusing on the straight line. Things that have to happen for you to be able to actually launch. Okay? As you get closer and closer and closer, all nice to have. As you start falling off, falling off, falling off, falling off, falling off. But you stick to the straight line until you get done, you launch it, and after it's out in the world, then you come back and start weaving in all nice tabs, weaving in all nice to have. And that's how you play the game. Okay, Now I want to tell you guys a real quick story to kind of wrap this up, to show you the results of this, okay? Because a lot of times we think the launch, putting the project out there, then it's done. So it's like, you know, and it's not. It's like that's the beginning of the game. Okay? So, man, six months ago I had a vision for a project and it was an event called Selling online. You guys probably heard of it. If you haven't, go register for it. We do it once a month. It's amazing. So selling a wide event cast the vision for my team. Everyone got excited. We saw the whole vision in two weeks, okay? We put together the whole thing. So what do we have to do in two weeks? So there's a lot of stuff, right? But number one, we got people to actually show up. So step one, create the funnel, the funnel page, the upsell sequence members area. And we promoted it. So we promote to the list before I even created one presentation. Now this is a three day event where I'm doing basically every single presentation, okay? So we launched it. People are registering, they're signing up and it's like cool. People registering. Step one is done. I don't know what to talk about. Okay, well, all right, that's step number two, right? So I'm going back and like, so now I'm going back and I'm killing myself getting all the, like, I know that like for me to be successful, like we do the entire event, but there is an offer in the event, right? So I know that all the pieces, like there's a lot of nice to have, all the presentations be nice to have. But the one that has to happen for us to actually make money is the selling presentation. So my next piece, like straight line webinar registration page, right? Drive traffic. Straight line number one, reg page Two registration page, straight line number three. I have to have a webinar that's gonna sell. So I focus all my effort for a week on creating the one presentation that's going to convert people and get them to buy create that presentation. Right? Now I've got the pieces. Worst case scenario, people registered, went through the funnel, they go through a three day event. I got the one presentation where I sell and then we got the offer and the members are in the back end, right? So those are the pieces that had to have happened for the event to work. So we have those pieces done, then it's like, I still have another week. Cool. My letter goal deadline's a week away before the event actually starts. Now I can go try to see if I can get all the other presentations done. So I'm doing presentation number one. Number two. Number three, I'm trying to all the other presentations done, right? I got closer and closer. So the event goes live. Guess what? It's a three day event. I had everything done for day number one. Everything, everything done for day number two. And I had nothing done for day number three. Okay. I ran out of time, but the event went live. So we launched the event. I do day number one, do day number two. We make the offer, people go by. Day number three comes out and had an outline for I wanted to create, but I didn't have any slides done, had nothing else. So I got on stage and I was out of time, but they were there, right? So I go through and I do the entire day number three just from an outline. Okay. And luckily day number three crushed as well, right? And so that was the first event. Okay, now what's happened? All of the biggest, the biggest, the straight line, the biggest blocks all got done, right? And they were all working. Now it's like, what did we not get? So our team afterwards has us like we're all like, oh, we did it. I can't believe that. Right? Okay, like what did we forget? It's like, oh, we forgot the email sequence. We forgot this, we forgot this. We ran out of time for this. All the nice to haves, right? So it's okay. Let's do this event again in a month. Let's go back through. And now we have the hard work's done, right? The four or five big rockets. Like we have registration page, we got a funnel, we have the offer, we have membership site. All things are done. So now we're doing this round number two, set a letter, goal, deadlines happening, 30 days, events going to happen again. Boom, we come back. This time around, what do we do? We go back through. And I have some time to plan day number three, right? We go back live again. I do day number one again. And this time I was like, day number one was good, but I missed a couple pieces. I decided McCall Jones come in and teach one or two sessions. And we moved some things around, right? Did the second time around. And the second time around, we started thinking like, hey, how do we, how do we get more people to show up to the webinar? How do we get more things? So all the nice to haves now, we had time for those. We launched the next version event. It did. Awesome. Okay. Then we come back 30 days later. Let's do this event again. The nice thing is that all the major things are done. Most of the nice things, nice to have done things are done. But there's a lot of other pieces we're still missing. So let's come back now. I'll come back and add some more of the nice to have things, right? And we keep doing this month after month after month. So check this out. Now I'm just looking at my stats right here, so you can. I'm not going to show them to you right now, but I'll tell you what they are. So I've done this event now. 1, 2, 3, 4, 5, 6. Six times. This month was the seventh time we've run this event. Okay, seventh time we run this event. Each time making little tweaks, making changes, tweaks and changes based on the tweaks and changes we made from this last set of the event. Right? Because event was all perfect. Now we're just tweaking. So I literally tweaked 10 minutes of the event from that 10 minute tweak. The nice to have thing that we finally figured out how to do. We 3X'd our sales, 3X'd ourselves. Did you hear me say that? 3X a lot of times. I'm happy with a 20% conversion, 30% increase in conversion. We 3X'd ourselves on the 1, 2, 3, 4, 5, 6, 7th version of this event. Okay? And that's the secret, you guys. Also, how do you get some more stuff done? We get it done and then we iterate. And we iterate. And we iterate and we iterate. Okay? This event we've now mastered, right? We're gonna do it again next month. And I got all the things in place. It's gonna be easier for me to do. Cause I know what the presentations are. I know what they like, all the nice to haves, all the have to haves are done. We'll just keep tweaking and changing. We'll do this again next month. And like, I don't know, who knows what the numbers will end up being, But I would say conservatively, this event will be a 30, 40 million dollars a year business. Just the, just the event just by itself, right? But it comes from this process. And so that's how we get stuff done. Now, for me, we're doing this on multiple projects at a time, multiple businesses at a time. You shouldn't do that. You should focus on one. But I want to show, like, that's the process, how we do these things, right. I think a lot of times the reason why we move our letter gold deadlines, because we think we got one shot. Like, we got one shot. It's going to work or it's not going to work, right? We start thinking that way, it goes out there, and then, yes, you got one shot. But the reality is in this game, in this business, we're playing entrepreneurship like you don't have one shot. You got a shot, and you got to get the shot next month and the next month and the next month, right? We launched the Click Funnels. We launched Click Funnels a decade ago, right? I did a webinar. I told you, I've told you guys this story multiple times, but I did that live webinar live between 70 and 80 times over and over and over and over and over and over and over again until it was perfect. Right now I could have waited to do that webinar. I could have waited till it was perfect. Could have waited till I had a course. Could have waited till I had this. Could have waited, could have waited, could have waited. I could have kept moving that line, kept moving that line. I probably would have moved from another six months, eight months, a year more, right? But what did I do? I set a letter goal deadline. And for me, it was my friend saying, can you speak an event this weekend? I'm like, okay. He's like, you need to sell a thousand dollar thing. I'm like, I don't have a thousand dollar things. Like, well, make a thousand dollar version of Click Funnels and write a presentation. Okay, what do I need? Like, what are the. Like, there's the letter gold I'm selling on Saturday. It's Wednesday. Like, what's the letter gold? I had to have a presentation and an offer and an order form, okay? Got the order forms printed, create a presentation, made an offer Letter gold, deadline, got there, launched it, did pretty good, okay? Then came back, iterated next week, did it as a webinar. Webinar, and improved upon it, improved upon it, improved upon it, until it was amazing, okay? And so that's how we do it. Now, the other reason why I do this way is because sometimes you'll go through a process, you hit the letter gold, you launch it, and then it fails or doesn't do well, right? What's nice is that I only wasted two weeks or three weeks or a month on a project versus six months or a year for all you guys to keep punting the deadline. Keep punting it and punting it and punting it. You waste six months, eight months, a year, two years, three years trying and waiting and trying to get something perfectly launch it. And guess what? It's not perfect. Anyway. That's the problem. And then at that time, you run out of time. You run out of money. You're stressed out of your mind because you never got the thing done. That's the reason why. Because you get punting it down the line. Instead. You got to stop, right? Set a letter, goal, deadline, get it out there, the best iteration, launch it out to the world, cut it all nice to haves. And then version two, now you can start adding in some nice to haves. Version three, add in even more nice to haves to. Eventually, version 4, 5, 6 becomes flawless, right? For me, version 7. Version 7 is event 3X. The money from the last version just by tweaking 10 minutes worth of stuff. Okay? You guys getting this? Okay? Click funnels. 10 million or, sorry, $100 million. Your company off me doing one webinar 70 times in a row, every time. Iterating, iterating, iterating, iterating until it was flawless. I didn't wait. That's the key, right? I get a lot of stuff done, so I figure out which things are worth pursuing, which things are worth iterating, which things are worth becoming. Amazing. Like, it's crazy. We're looking at the click funnels journey. The last decade of this business. The majority of our volume and money came off of three funnels. How many funnels have launched in the last decade? It's definitely over a hundred, maybe over two, right? Russ, why'd you launch 200 different funnels? Because looking for the three, right? If I was waiting for six months for the one, I would never have found the three, right? I got to go through a lot of iterations till I find the winners, right? If my letter gold Deadline is so far away and he's moving. I'm never gonna get forced to figure out the things, right? That's what most people are missing. Okay? I launched 100 funnels to find the three that are gonna do the volume. If I'm launching one a year, I'm not gonna make it, okay. Unless you get lucky. And some people do get lucky, but it's rare. It's on the backside of volume. Putting a lot of stuff out there, okay? A lot of content, a lot of videos, a lot of funnels, a lot of offers. And when you do that, that's how you make your. You give yourself a shot to win. And so understanding how we get stuff done, in fact, it brings me back to, like, the very. The premise of clickfunnels initially, right, Is the fact that prior to clickfunnels, on our best, it took us three months on average to build and launch one funnel, one offer. Right? When clickfunnels came out, we could do it in an hour. You know, if I was going fast, if you're going, you know, normal speed, two or three days, you can launch a really good funnel, really good offer, and get it out there to the world. And I remember one of my favorite stories. Trey Llewellyn came to Click Funnels and he joined my inner circle. And I remember him telling me, he's like, I'm gonna launch a funnel. Like, click Funnels so easy. I'm gonna launch a funnel every single week until it works. I'm like, yeah, dude, go for it. And I watched him, week one, launch a funnel. Week two, new funnel, week three, week four, right? Each week set a letter goal deadline, right? Pick new product, new offer, launch that boom, boom, boom. I think it was like. Like number 11, I think, was the funnel. If I remember right, funnel number 11 he launched was his flat flashlight funnel, which came the fastest grossing funnel of all time. No one's beat it yet. Decade later, I think it was like 20 or 30 million dollars in six weeks, right? It's ridiculous. Like, I don't want to share that number because it's like, could that happen to me? No, it's not going to happen to any of you guys. That's a freak thing that actually happened to that dude. But it was crazy to watch it, right? But it came from consistency putting him out there. He had launched 11 funnels before he found the one that was the one that's going to blow up for him. ClickFunnels. We launched 100 funnels to find the three that built a Company has done over a billion dollars in sales now. Right? So that's my methodology. That's how it works. That's how I get so much stuff done. I hope that helps you guys get them going through them fast. Number one, figure out are you a starter or you're a finisher? Figure that out and surround yourself with the other type. Number two, what is the vision? Cast the vision so everyone sees it. Number three, what is the why behind your vision? Make sure that people understand your why so they can get bought in. Number four, what are all the pieces? Project management. All the pieces that make the vision possible. Number what number are 5? Who are all the who's you need to be able to help execute on that and figure out how to recruit those people and to get your vendors teams together. After that, pick in the letter gold date and do not deviate from that date at all. And then as you get closer and closer and closer, you pick the straight line. All things you have to do to actually get launched and live. And then from there you iterate over and over and over and over again. And you keep doing that until it stops working. Okay, again. Event number seven, I've got event number eight happen this month. I'm going to make a couple more tweaks. If I can get a 3x sales again, 3x conversion from 10 minutes a week. If I do that same thing again next month. Or maybe I only get a 50% but if I do that this month, 50% next month, that's 100% in the last two months. It is insane, right? The amount of volume anyway, it gets crazy really fast. Okay. But that's how we get stuff done. Hope that helps you guys. Appreciate you all. Thanks for listening. The podcast. If you enjoy this one share somebody if you watch it on YouTube, let me know in the comments down below and appreciate you all. And I hope you guys are enjoying the Russell Brunson show. Do you have a funnel? But it's not converting. The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline. Com podcast. That's sellingonline. Com Podcast.