← The Russell Brunson Show
The Russell Brunson Show
If I Was Running For President (Or Any Political Office)...
00:10:15
The marketing strategy I would use if I was going to try to literally take over the world… or my city.
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What's up, everybody? My name is Russell Brunson. Welcome to the Marketing Secrets podcast. Today we're going to be talking about political marketing, what's driving me crazy, and what I would do if I was running for president or Congress or whatever it is. So the big question is, how are entrepreneurs like us, who didn't cheat and take on venture capital, were spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question in this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Hey, everyone. I hope you guys are doing awesome. I hope you enjoyed the last few podcasts. I think the last one people have been going nuts for, we got tons of downloads from it, which has been really, really fun. Talking about how we basically did $3 million, 90 minutes, and I walked you guys through the whole process. So I hope you guys enjoyed that. And it's been a couple of days since I've done a podcast because I'm kind of recovering and recouping from the craziness that had ensued last week. And today I was driving in the office and it's political season here in Idaho. It probably is everywhere. I'm not a big politic guy. I don't really care about voting too much. And anyway, I'll leave that, you know, I just don't care. I care more about entrepreneurship and stuff like that. But I know there's a big political thing. I keep seeing all these signs. And I met one of the dudes who's running for. I don't even know what it's Congress, Senate, something here in Idaho. And then I drove by, I saw a sign, this big old sign. It's got his name on it, really, really big. And then like the logo of the party. And I saw another guy, he's got his name really, really big and the logo of the party. And it drives me nuts. I just cringe when I know how much money is being wasted. And they keep asking me to donate to so and so's campaign and this and that. And I'm just like, how politicians are the worst marketers in the history of all time. So outside of a few people, I'm sure a lot of you watched the last elections and the person who won was actually a great marketer. Notice I'm sure he had his name really big all over the sign, but was better, was he had a benefit. What Is the benefit for our people. So instead of saying Russell Brunson on a big sign on the side of the road, I'd be like, what do people here actually care about? I had something like, hey, do you want to make Idaho great again? Or hey, do you want to pay less tax? There's some benefit to the actual human being, not just my name. Nobody cares about my name. So all you politicians have a big old sign with your name on it and a logo. You are literally just flushing money down the toilet. Sure. There's like the hyperactives who know who you are, who every time they see your sign are like, yay, they were going to vote for you anyway. All the rest of us, people like me, who don't care about politics, who aren't going out to vote, we look at that, we see a name, and we just keep driving. There's zero for memory. I don't know what the benefits are to me. I don't know why I vote for you or over everyone else. Like, it does nothing whatsoever, yet we keep doing it. I don't know how much money sign companies make for this. It's ridiculous. And then I got invited today to like a get together party thing at somebody's house where they were doing. I don't know if it's a fundraiser or. Anyway, a big get together. Everyone's going to someone's house and I don't even know if the politician's going to be there, but there's a big party. They're going to talk about it and like, and share it. And they invited me to it. I just kind of smiled. I'm like, first off, why am I going to this thing? Is the person gonna be the. No one told me what's the benefit. My thoughts are people are gonna go once again to something like this. Are people who are predisposed to vote for that person anyway and they get together and be all excited about that person and it's gonna be awesome. Right? But it doesn't get a single extra vote created. So if I was running for politics, people have asked me, I did a rant on this about a month ago about if I was ever running for politics. First off, I will never run. Mark my word. Second off, someday though, I do want to be a puppet master for some politicians. So if and when I ever end this part of my career, I totally gonna find a politician and just be a puppet master just in the marketing just to prove that this stuff works. So if I was a politician, first off, my big old sign on the side of the road would have the benefit for the person. Huge, huge headline. And then my name would be underneath it in much smaller font. But the benefit of why they would want to vote for me, be number one. Number two, I wouldn't be trying to throw rallies for people who are already gonna vote for me. Do you wanna know why? It doesn't create new votes. So I would be, instead I'd be going to my local area, my geographic area that can vote for me. I'd be going to Facebook. I'd be doing Facebook lives every single day for the entire like year and a half leading up to my campaign. What would I talk about on those things? I don't know. I'd find out what people actually care about. Not people necessarily that already are voting for me, but I'd be finding topics and I would do one Facebook Live per day, per topic. And I would target my local. I would want so every single person who could possibly vote for me when they open up Facebook or Instagram, all they see every single day is my face talking about the new topic. Okay, I haven't seen a single Facebook live from a single politician ever, which blows my mind. Guess how we're all making all this money online, guys? Facebook lives. I haven't seen a single swipe up ad for any of my politicians. Guess who are making money online, guys Swipe up ads like why in the world aren't these people using the things they're doing? All these old school methods. They're doing horrible branding, horrible messaging. They're not doing any kind of future based cause. They're doing rallies to get their existing warm audience excited about them. Although it creates no new votes. I'd be folks like how do I create new votes? What's my future based cause? What's all this all the crap we talked about? Extra secrets. I'm going to read, I'm going to get a new cover for this and call it political secrets. And then we'll just wrap it and then we'll sell it to the politicians, teach them how to actually sell themselves and market. I would totally be doing a perfect webinar. I would literally do all these Facebook lives pushing people to hey, I'm going to be doing this. I wouldn't call it a webinar though. I'd call this something a town hall meeting where I'm going to reveal to you the three biggest things we are going to do to destroy, not destroy, to fix our economy locally and to blah, blah, whatever it is. And I would like figure out their false beliefs of my core audience. I would do a perfect webinar and I would try to. At the end of the perfect webinar, I would totally sell them something, some kind of packet. Because as soon as someone's paid with their wallet now they're emotionally invested. They're more likely to spend time with you and give you more money and vote for you and tell other people to vote for you because they've given you money and wouldn't go ask people for campaign donations like, hey, can you donate to so and so's campaign? Because this is the platform he's on. Because nobody cares about the platform that they're on. What do people want? They want something. They want an roi. They want to get something in return. So I would figure out cool stuff like what I make. I'd make like a box of stuff like this and I'd put cool things in there that people would actually want locally. I'd have like coupons from the local area where they support me as a cause. And like you get like $5,000 in coupons if you donate 50 bucks or something. Or I'd find, I don't know, I would just do good marketing. We just need to get one politician to understand good doctor direct response marketing and we could change the world. James, you in on that? I'll be the politician if you be my. Oh my gosh. You guys are here. Right here. Marketing secrets. Okay. The puppet master. The puppet master and the puppet. And the pup. Ah, the politician. The politician. Yeah. AKA the politician case. You're doing it. Can you, can you do it here in Idaho or do you have to be like an Idaho citizen? I think I'm pretty sure I'm close to being an American citizen. I'm an American citizen. Let's just do it. Even though I'm wearing my Italian shirt. Yeah. Should we do it for anyway, we're gonna do it and document it. That would be amazing. That actually really cool. Alright, so there you go, you guys. If you're running for political office, take the extra secrets book, rip the COVID off, handwrite in Political Secrets or Politician Secrets or something and then win your campaign. Anyway, I hope this helps because I don't care if you're selling politics, if you're selling books, if you're selling courses, you're selling software, you're selling ebooks, you're selling food at the grocery store. All these principles are the same. If I hear one more person like, oh, expert secrets, well, that doesn't work for my business. Or oh, I'm not selling information products. This has nothing to do with selling information products. If you think that that's what it means. It means you missed the entire point. Read the book again. Has to do with selling everything and anything. It's human emotion psychology. I would have called this book like Russell's copywriting secrets book, but that would have been boring and nobody had bought it. Okay, this is teaching you as the presenter, as the attractive character in your audience. Whatever business you are selling, I promise you 10x your sales as soon as you attach character to it. What is the guidebook for how that attractive character communicates with your audience, with you, with other people? This book is the book. So there's this pitch for my book. If I probably already bought it and you probably read it. And if you haven't, so if you have read it, go read it again. If you haven't read it, now is the time. It's gonna help you sell whatever it is you're selling way more efficiently and way better. It is the key. So once again, if you're selling politics or anything else, that's the process and the path. Alright, so here first. What are you gonna run for, man? Let's take it as high as we could go. Can we go for president? Yeah, why not? Are you putting like what, what party are you for? I wonder what you actually stand for before I like put you in there. Because we've got if I'm. What on my side of the aisle are you on? We've got a conservative and a liberal both in this office. James, where do you fall in the middle? Uh oh, okay. Well Melanie, you're running the campaign here. You gotta. Anyway, I'm ending the podcast now. You guys look, look for, look for James coming soon to a ballot near you. Vote for him. Mr. James P. Frill and Associates will be running and the puppet master will be doing the marketing behind the scenes. It'll be a lot of fun. Anyway, appreciate you guys. Thanks so much for everything and we'll talk to you guys soon. Bye. Want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertsecrets.com and book number two is called Dotcom Secrets and you can get your free copy@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.