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The Russell Brunson Show
Jim Kwik on Rewiring Your Brain for Focus, Speed, and Success | #Success - Ep. 45
00:43:47
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- [00:02]
Russell Brunson
This episode is brought to you by Amazon Business. How can you free up your team from time consuming office tasks? Amazon Business empowers leaders to not only streamline purchasing, but better support their teams so they can focus on strategy and growth. Free up your teams and focus on your future. Learn more about the technology insights and.
- [00:21]
Jim Kwik
Support available at amazonbusiness.com@gmc Ignorance is the.
- [00:28]
Russell Brunson
Furthest thing from bliss. Bliss is research, testing, testing the testing.
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Jim Kwik
Until it results in not just one.
- [00:37]
Russell Brunson
Truck but a whole lineup. The 2025 GMC Sierra lineup featuring the.
- [00:43]
Jim Kwik
Sierra 1500, Heavy Duty and EV.
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Russell Brunson
Because true bliss is removing every shadow from every doubt. We are professional grade.
- [00:52]
Jim Kwik
Visit gmc.com to learn more.
- [00:55]
Russell Brunson
Do you have a funnel? But it's not converting. The problem 99.9% of the time is that your funnel is good but but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast this is the Russell Brunson Show. What's up everybody? Welcome back to the show. Today I'm here with my friend and someone who I look up to as a mentor, someone I've been watching for a long time. We've had a couple chances to hang out in person, but someone I really look up to his work when he does. And his name is Jim Quick and excited to be going deep with you. How are you feeling today, Jim?
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Jim Kwik
I'm doing outstanding, Russell. Thanks everyone who's joining us for this brainy conversation?
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Russell Brunson
Yeah, we're gonna geek out on our brains and how they work and a whole bunch of other real fun stuff. But I love to start because I know with most people like in our world who are successful at something, usually it's because there's something else happened in their life that made them go deep and become the best in the world at the thing that they're doing right? Like our mess becomes our message. And for you, I love for those who in my world who don't know you or know your backstory yet, right now you are like the learning expert, the brain expert. All these different things that you do with brains and mindset, but your beginning of your life was the opposite, right? Where you didn't have that. And I love that you tell your origin story so people understand this isn't something you just made up. But you had to work through this at such a deep level, which is why you've mastered it, which is why you are who you are today. So I'd love for you to kind of tell that story, if you're okay with that.
- [02:21]
Jim Kwik
Yeah, I appreciate that. Sometimes when people see me on stages, I'll do this, if there's time, a demonstration where we'll pass around a microphone, the audience, maybe 50, 60, 70, 100 people introduce themselves and I'll memorize all their names. Very useful skill in business, certainly. Or they'll give me 100 numbers or words and I'll memorize them forwards and backwards. But I always tell people, I don't do this to impress you. I really do this to express to you what's possible. Because the truth is, every single one of your listeners, they could do that and a lot more. And some people might have a limiting belief. Right. And part of me is calling my work is calling people on their bs, their belief systems. But it's just we weren't taught. And the reason why I know it's possible is I grew up with some very severe learning challenges. When I was five years old, I had a traumatic brain injury. I had a very bad fall in kindergarten class. My head hit a windowsill, ricocheted into a radiator. I was rushed to the emergency room. Like as a five year old, I would have these like migraines every single day. And I just thought it was normal. Poor focus, I had poor memory, I had slow processing, which is really weird in school because my last name really is Quick. I didn't change it to do what I do. So, you know, kids could be harsh. You know, my nickname was Slow back then. I had the slow brain. It took me three years. Russell, I know you're a fellow avid reader and so I guess, like, I don't get jealous about a lot of posts on social media, but when you share some of the books you've acquired, I do, I have to admit. But it took me three and a half years to learn how to read compared to the other kids. I remember when I was nine years old, I was being teased pretty harshly in class because the teacher would have to repeat herself over and over again just in front of the class, just to me, because she knew I didn't understand it. And I would get teased. And I remember one day a teacher came to my defense and said in front of the whole class, pointed to me, said, leave that kid alone. That's the boy with the broken brain. And you could say that label became my limit. You know, I didn't know I was broken. It was like it was Like a kind of, a kind of awakening for me. But every single time, you know, adults have to be very careful of their external words because they often become a child's internal words. Right. So every single time I did badly in sports, which was all the time or wasn't picked for sports, I would say, oh, because I have the broken brain. Every time I did badly on a test or a quiz, I would say, oh, because I have the broken brain. And so my superpower growing up because I didn't know the answers was really being invisible. Like even talking about it, I get a little bit flustered. I remember my shoulders were always kind of. I didn't want to take up a lot of space. Right. Because I didn't want to be bullied. I didn't want to be called on. I never knew the answers. Yeah, it was not fun. So you can imagine the effect it has on a young child's self esteem, their self worth, their self confidence. Which is really ironic because my two biggest challenges growing up were learning and public speaking. And life has a sense of humor.
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Russell Brunson
Teaching, learning. And you're public speaking everywhere.
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Jim Kwik
Yeah, all I do is public speak on this thing called learning. But I think if there's one skill to master in the 21st century, it's your ability to learn rapidly, your ability to learn, to unlearn, to be able to relearn. And I believe the faster you learn, the faster you earn. Knowledge today is not only power, it's profit. You know, there's this. Most people recognize there's a gap between those who have and those who have not. But there's also a gap between those who know things and those who don't know. Because those who know can make better decisions. And there's a quote, I wrote a book called Limitless. There's a quote that says, life is the letter C between B and D. Life is the letter C between the letters B and D. Where B stands for birth and D stands for death. Life, C. Choice. Right. And our lives are the sum total of all the choices we've made up to this point. And I truly believe that these difficult times, they could diminish you. These difficult times, they could distract you. Or these difficult times, they could develop you. You know, we decide. And so I really think your ability to learn rapidly, your ability to focus, concentrate, absorb, read, you know, retain, put it into play, it just, it's like a modern day superpower. But there's no class in school called learning, right? There's. They teach you what to learn. Math, history, science, Spanish. But there's zero classes on how to learn. There's no class called focus or concentration or flow or, you know, smart reading, memory. I always thought it should have been the fourth R. In school, they teach you reading, writing, arithmetic. But what about retention? What about recall? Socrates said learning is remembering. But when somebody could sit down and someone like yourself has decades of experience and you put into a book, somebody can sit down and read that book in a few days and they could download decades into days. What if people could read Expert Secrets and.com Secrets and Traffic secrets? What advantage is that for an entrepreneur or any individual? And so, yeah, I dedicated my life. I learned some skills, got a mentor when I was 18 years old, turned me on to this, and just light switch flipped on and I started doing much better. And I'm here with you to answer your question, because when I learned these skills, I couldn't help but help other people, right? Because I felt a moral obligation to do so. So shame on me if someone's suffering the way I did and I didn't. And I knew something that could help them, right? And one of my first students, she was a college freshman. I swear, Russell, she read 30 books in 30 days. And not skimmer scan, but really read them. And I wanted to find out not how. I taught her how to read faster. I want to know why, like what her purpose, her motivation was. And I find out her mother was dying of terminal cancer, was only given two, two months, like almost 60 days to live. And the book she was reading were books that save her mom's life. You know, I wished her luck, prayers. Six months later, I had a call from this young lady, and she's crying, crying profusely. And when she stops, I real are tears of joy that her mother not only survived, but is really getting better. Doctors don't know how or why the doctors were calling it a miracle, but her mother attributed 100% to the great advice she got from her daughter, who learned it from all these books. And in that moment, I realized those two things, that if knowledge is power, then learning is our superpower. And I've dedicated my life for that. The other thing I realized was my mission in life. You know, having the broken brain and being a slow learner. I want people to have better, brighter brains. You know, I want them to learn faster and really tap into more of their genius. So I'm in my 50s. I've spent, you know, over, over. Over 30 years studying the potential and the power of the human mind, how to optimize Your brain health, which is your number one wealth building asset that you have is your brain. How to be mentally fit, how to learn faster, achieve more. Really my obsession, my research is around, around genius. And that, that's what I, that's my, that's my, that's how I turn my mess and turn to my message, as you said.
- [09:17]
Russell Brunson
So cool. How did, like, I'm curious because I'm sure with you, you know, the boy with the broken brain, like the identity you had wrapped around that for so long, like how do, how were you able to break that into. Into not have the belief that you couldn't, you know, I mean, because that's the hardest thing I think is initially just like the belief you could, like how. What was it that overcame that for you? Like, oh my gosh, I could actually do this to figure it out for yourself. You know what I mean?
- [09:40]
Jim Kwik
Yeah. You know, I've always had the discipline to work hard and be stubborn about it. Right. Even, even in the face of adversity. It's my parents, they immigrated to the U.S. my dad was 13, he lost both of his parents. We live in the back of the laundromat that my mom worked at. So I'm very blessed in terms of. I feel like I won the lottery when it comes to my parents. They had many jobs growing up to support us. I'm the youngest of, sorry, I'm the oldest of three kids. But I wanted to be a good role model for my siblings because they had so many jobs. My grandmother took care of us and it was tough though. When I was going through my brain challenges. At five, she started showing early signs of dementia. She would call me by my father's name. She would repeat something she just said 30 seconds ago. And it's very confusing for anybody, much less a 5, 6, 7 year old just watching that. But it's interesting how like I'm very passionate about this because, you know, she passed of Alzheimer's and I'm, you know, we, we dedicated all the books to limitless, the proceeds to charity. We've sold a couple million copies the past, since it came out a few years ago. And it's just to build schools. You know, we built schools in Ghana, Guatemala, Kenya, healthcare for the families, clean water that keeps them from going to school. And also Alzheimer's research for women. Women are twice as likely to experience Alzheimer's than men. Twice. Most of the research is done on men and so in memory of my grandmother. But I feel like that what got me through was the encouragement from My parents. And so I got very fortunate and blessed that way. We didn't have the money, the connections, the education, or you mean whatever, you name it. But they're just really good people and then they work really hard and, you know, and they, they, they taught us to believe in ourselves. So that's really cool.
- [11:43]
Russell Brunson
All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years, and you start thinking, that person's wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business, are hanging out. And their targeting options are unreal. You can target by job title, industry, company size, role skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign. So you can try it yourself. Just go to LinkedIn.com clicks. That's LinkedIn.com clicks. Terms and conditions apply only on LinkedIn ads. If you've been following me for any amount of time, you know, I always talk about. As you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic. Who is the person that could be your CEO. Who is the person that can build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is indeed. When it comes to hiring, the right who's indeed is all you need. Indeed gives you the ability to stop struggling to get your job post seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic your funnels is going to see. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up. Indeed. And that makes a huge difference. In fact, according to Indeed data, Sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now with Indeed sponsored jobs, there's no monthly subscriptions, there's no long term contracts. You only pay for results. They may be wondering how fast is Indeed. Well, in the minute I've been talking to you. So far, 23 hires were made on Indeed across the Indeed network. So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed and listeners of the Show Get a $75 sponsored job credit to get your job more visible by going to indeed.com clicks just go to indeed.com C L I C K S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com clicks, terms and conditions apply. Are you hiring Indeed is all you need? Well, there's a million different ways we could go with this interview. So many things I want to ask you and go deep into, but one thing you brought before you started recording I think be a fun place to kind of start with and then maybe we'll kind of see where it goes from there. But you talked about some of the new stuff you're studying and talking about, which are the different, different brain types. And I'm fascinating. I want to find out these arcs. I want to find out what my brain type is and then based on that, what does that mean for me? What's different for everybody based on what their brain type is? Did you want to dive into a little bit of that?
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Jim Kwik
Yeah, I mean just like there's and I love this conversation. I don't usually talk about this, but we recently updated the book and I showed some of my research and findings there. But you know, over the past few decades I give people tips or trainings, right? How to read faster, remember names, client information, product information, make videos without teleprompters, sales pitches without a script. Just be able to from memory if you will. But I realized that everybody's, their brains are a little bit different. And not everything works for everybody as well. Just like there's personalized medicine based on an assessment. There are DNA tests for example, or personalized nutrition based on a microbiome test. We created a four minute assessment to see your dominant brain type. And I think genius, part of genius, the definition is like pattern recognition, right? You're an extremely good with pattern recognition, right. And it's one of those things where there are patterns to the market, there's patterns to, you know, influence persuasion to health and there's patterns to learning. Right. And you know, much like Tony talks about genius, you know, success leaves clues. I think genius leaves clues also that there's, when someone does something magical, there's a method behind that magic. But part of it is leaning into your brain type, you know, and I consolidated and integrated a lot of different left brain, right brain dominance, learning styles, introvert, extrovert personality types into this assessment. So to codify it, I made it really simple. I just chose four animals and you could use the acronym code co, D E. And I could go through them really quick. You could take the assessment@mybrainanimal.com and mybrainanimal.com multiple choice. And then I gift you learning strategies based on your dominant brain type. But I'll go through some, some of them now. So the C in code are your cheetahs and cheetahs, fastest animal on land. And their dominant trait is action, right? They're fast, they're instinctual, they're action oriented, they're quick thinkers. They prefer to move swiftly from one task to another. They thrive in fast paced environments, right. You know, thrive on speed, on energy, on efficiency. The O are your owls and their dominant trait is logic. You know, they love, they, they're analytical, they're detail oriented, they, they love data, facts, figures, you know, formulas. And that's the kind of their, their go to if, if you will. The D are your dolphins. And your dolphins, their dominant trait is creativity. They have an incredible imagination. They're great natural problem solvers. They have a vision for their business or their brand or their lives that maybe other people can't see, and they're very passionate about it. And finally, the Ian code are your elephants. And your elephants, their dominant trait is empathy. So they have high eq, if you will. They want people to feel seen, they want people to feel heard. They're very community focused. Like, for example, we had our team take this assessment and 100% of our customer experience, customer service team were our elephants and we didn't even hire for them. But it happens to be like people are going to go into their element, right? Whatever they're strong in, they're going to gravitate towards roles and responsibilities that they're good at and they're passionate about. Our cfo, you can imagine, is an owl. He needs to see the stats, the dashboard every single day. The KPI's business partner, who, you know, our CEO Alexis, she, she is a dolphin. I mean, she has a vision for, you know, 1 billion brains, no brain left behind, you know, and what it takes to be able to get there. And so it's interesting, once you know how your brain works, you could, you could work your brain better. You see this also in, I don't know, like, take any famous television, like friends, right? Ross would be your owl, you know, a professor, a scientist, you know, Phoebe would be the creative dolphin, you know, with, with her music and her art. Joey, it would be a cheetah. Doesn't think, just. Just acts right intuitively. And so. And Monica would be your elephant, meaning that she wanted to host everything. She's the community, you know, when everyone, you know, kind of centers around. And so you'll see this in every Star Trek and Harry Potter. We could just go on and on. But the point of bringing this up is once you understand your brain type, then you could see how well you could learn, how you could perform, how you can manage time, how you could like even selling, right. You would sell to an owl differently than you would sell to a dolphin. Right? An owl looks for evidence. They're looking for the social proof as an example. They would look for the numbers, make a logical decision where a, you know, if you're selling to a dolphin, so, you know, you can see how your product or service fits into their vision that they're passionate about. Right? If you're selling to an elephant, yes, the evidence and the, and the research and the vision is all good. But what's more important is the relationship itself. You know, the know, like and trust and the depth of that. So you could apply that towards parenting, towards learning, towards hiring, you know, certainly towards managing. And I just Feel like again, our brains are this incredible wealth building asset that we have, but it doesn't come with an owner's manual and it's not always user friendly. So my passion is really showing people how to know their brain, love their brain and to be able to use their brain. Because I believe there's genius in all of us. But it's not how smart you are or how smart your kids are, it's how are they smart. So it's not how smart you are, it's more how are you smart. And I feel like genius expresses itself in lots of different ways, you know, and sometimes in traditional education it's not as reinforced where like you take the SATs and it's like what are they reinforcing verbal and mathematical. Right. But there's Howard Gardner, you know, this has multi defined multiple intelligences, you know, at a Harvard University. Musical intelligence, interpersonal intelligence, intrapersonal, intelligent, visual, spatial intelligence and so on. So this is more of a holistic, you know, whole, whole self approach toward, towards learning and performance.
- [21:37]
Russell Brunson
So interesting.
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Jim Kwik
Yeah, I find it fascinating. People want to improve their self esteem, they could just kind of study their, their own brain.
- [21:44]
Russell Brunson
And also you realize you're not broken, you're like, you're just different. But these are my superpowers based on.
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Jim Kwik
On that very, very, very, very much so. So it's, it's, it's, it's amazing because again like our brains, like every, every animal or creature on the planet has their superpower, right? Some could breathe underwater, some could go super fast, some could climb, some can fly. You know, human beings, you know, we can't do any of that stuff naturally, but because of the power, our superpower is power of mine. We can fly, right? We can go underwater, we can go super fast, right? We could do all these different things, you know, and I really believe that they're, you know, our ability to solve problems, our ability to think, you know, it's our greatest. Because nobody listening to this right now. It's not like it was thousands of years ago where you're compensated for your brute strength. Today it's your brain strength, right? It's not your, no longer your muscle power, today it's your mind power. And so learning how to learn, if you can learn how to learn and focus and concentrate and read three times faster, understand what you're reading, apply it, you can apply it towards marketing, management, martial arts, music, money, Mandarin, everything gets so much easier. So it's kind of like the lead domino that just makes everything else easier and possible.
- [22:53]
Russell Brunson
Yeah, well, I've got the quiz open here again. What's the link again for everyone so they can go take it.
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Jim Kwik
Mybrainanimal.com I bring home.
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Russell Brunson
Okay, I'm going to take it after we get off and I'll let you know. I, I think I'm a cheetah, but I also have a blend. I think I'm a cheetah with some dolphin friends on the side, but I'm not positive. So I'm curious if I. Is it like, is there a percentage scale or.
- [23:13]
Jim Kwik
There's a primary and you know, and a secondary. And again we're, we're not any. Just, just one. Right. There's a blend of it, you know, and, and it potentially could change, you know, during the age or stage of life and your life conditions. Something could happen that would make you prioritize certain things, you know, over others. Kind of like the, the evolution or the spiral dynamics of it. We all have levels of development. But when you think about it, your owls would be your Einsteins, your Marie Curie's, your Isaac Newtons, your Warren Buffetts. You would have. Your dolphins would be more the Leonardo da Vinci's, it would be The Pablo Picasso, J.K. rawlings, Walt Disney would be those visionaries. So you could kind of get an idea of who falls into, into what, into what category and then also what roles and responsibilities, you know, would fall underneath. The data analyst would be an owl. An engineer would likely be an owl. Accountant would more likely be an owl. So the different professions you could kind of map over to. But it's, you know, it's kind of like again just to enable. I think everyone in every organization should take it because it also shows you how you communicate, you know, with these. And it takes a judgment out of your coaching or your sales, right. Because you there people are operating, you know, what is most dominant in terms of how they're set up.
- [24:35]
Russell Brunson
Really cool. And I'm assuming based on that you figure that out. And then the way you would teach speed reading or learning or memory is different based on which of the animals they are, I assume.
- [24:46]
Jim Kwik
Right. I mean there's certain universals just like there are certain exercises. But certain, like physical exercises would work, you know, better for certain body types. Right. Every. I think most people would know ex. You know, general exercise is really great, you know, but everyone, even with their diet is a little bio individual, right. They take a microbiome test because not everybody could digest kale or some people might be allergic to chicken or what have you. So to the point, you know, nowadays, you know, with, with AI, with all kinds of assessments, you know, medical and otherwise, you can really kind of pinpoint, you know, I think one of the most two parts of really succeeding today is having the curiosity to know yourself, right? That's why we take assessments or we go to therapy. Some people do plant medicine, whatever it is, to get to know yourself. And then, and by the way, like one of my favorite movies is like the Matrix, right? Like a lot of people. And there's a point where Neo goes to see the all knowing oracle in the kitchen and she's baking cookies. Most people don't see this, but above the door was a phrase when he, when he walks in and says it says, know thyself. So having this curiosity to know yourself is half the battle. But then I think the second half is having the courage to be yourself. A lot of people do the inner work and they get to know their values, their, their beliefs, you know, their, their mission, whatever happens to be their for identity. But living that person is a different game. Also having the courage to be that person. So it's those, you know, two sides of the same coin.
- [26:19]
Russell Brunson
So cool, so interesting. What's up, everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey, it is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap, is what this new podcast season is all about. It's called this is Small Business. And lately I've been hooked. Seriously. The host, Andrea Marquez takes you behind the scenes with real founders. People who don't just dip their toe in the water. They cannonball into the unknown and figured it out midair. And yeah, sometimes they crash, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar coated startup stories. These are moments of panic and pivot and hustle and breakthrough. And every single episode is loaded with lessons that you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow this is small business. On Apple podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.
- [27:49]
Jim Kwik
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- [28:18]
Russell Brunson
Okay, I want to ask you a question because I'm working on a book right now, and I bought the domain subconscious.com and we have a lot of stuff we're working on over there. And so what I'm fascinated right now is like, is like the conscious and the subconscious and how they work together and like just the. Anyway, so that's like, I've been geeking out on, and I'm curious for you as someone who's doing these things with learning and stuff, like, where. Where's the work you're doing? Is it. Is it conscious, subconscious? It both is like, I'm just curious, like, your thoughts, like, how that weaves into the work that you do.
- [28:47]
Jim Kwik
So I. I do believe. I mean, there's this kind of, this metaphor where if you put your foot, you know, if your foot's right now, it's on the floor, you know, that that footprint, if you will, is kind of your. Your conscious. Where your conscious awareness is your conscious potential. If you look at the kind of the. The landscape or the real estate around it, you know, in the whole room or in the whole office or wherever people are listening to this, like, that's more your. Your subconscious power. You know, most of what we learn certainly is non conscious. Like, we didn't actually, I don't know, just. I mean, think about how many lyrics to songs, you know, hundreds, if not thousands. Right? But how many did you actually sit down and consciously study with flashcards or outlines or notes or whatever, Right? So most of the learning, you know, is. Is absorbed Nonconsciously, you know, I, I will say it's very important. It affects everything, right? Your, your, your subconscious, some people, there's subtle difference maybe between subconscious and non conscious or unconscious, but it affects the three areas that I talk about. So I believe there's a limitless model. There are three levers we could pull to be more limitless and limitless. I called my book Limitless not because it's not about being perfect, it's about advancing or progressing beyond what you currently are demonstrating or what you believe is possible. But there are three levers. And I'll answer your question because I feel like like all our books and everything, our educational empowering has to address these three things to, to, for people to. Because when I was, we we have a same publisher. I was, when I, before I sent the manuscript to Reed and the team, I was like, well 100 of the people who read this book at the results they're hoping for. And obviously it was no. And, and my dominant question is, well, how do I make it better? And because it was all methodology, you know, how, how to do these things, how to read faster, how to focus, how to be more productive, you know, how do you remember everything? But I realized there are two other things that need to be addressed. And this is where the unconscious kind of is, is the underlying for all of this. If you imagine, if, if Limitless is about progressing, feel like, where are you stuck? Like everyone, listen, let's make this progress practical to everybody and personal to everybody. Think about an area of your life where you feel stuck, where you're not progressing. Is it your impact? Is your income, is it your creativity, your innovation, your reading speed, your happiness, your health, whatever. If you think about a box that you're stuck in, the box is three dimensional, right? This by nature. So the three forces that contain the box, and these are the same three forces that will expand the box, right? Will liberate you out of that box. So the three forces are, what I call the limitless model is a Venn diagram with three M's. So if you imagine Mickey Mouse, two ears and a face, the face would be the methodology. And here's the thing, Russell, and you know, there's so many people out there that are listening that have forgotten more about digital marketing, management, sales, health, whatever than most of their friends will ever learn, right? So common sense is not common practice. So what's, what's the limitation? Is the first two, the first M is your mindset. You know, Henry Ford, believe me, you can believe, you can either way you write, but your brain is this incredible supercomputer and your self talk, which is often unconscious, is the program it will run. So if you tell yourself I'm not good at remembering people's names, you, you will not remember the name of the next person you meet because you program your supercomputer not to. If people truly understood how powerful their mind is, they, they probably wouldn't say or think something they didn't want to be true. That's not to say you have a negative thought and ruins your life any more than eating one donut will ruin your life. But if people ate that donut 20 times a day, every single day, there will, I think everyone would agree there'd be a consequence. Right? And so I feel like your unconscious or subconscious plays a part in terms of your mindset. And for me, three things to think of your mindset. For me I define as your set of assumptions or attitudes you have about something. So if somebody has assumptions about money, or an attitude about money is the root of all evil, you have to hurt people to make money, whatever, right? Then it doesn't matter if they have the great methods to do that, they're still gonna be contained in that, stuck in that three dimensional box, right? Because their mindset is holding them back. So even if you find yourself saying unconsciously, you know, I don't have a great memory, being self aware I think is the first step to making any kind of transformation and catch yourself. I don't have a great memory and just add a little word like yet at the end, you know, it just lands different. I don't have a great memory yet. And you know, there are a lot of powers, power in that words. But the other thing is once, once you have the mindset and you have the methodology, the second M that's there that needs to be addressed is your motivation. And some people, they self sabotage, right? They take one step forward and one step and it could be out. They could be totally unaware and unconscious why they do that. And so usually self sabotage usually is a mindset issue. If people procrastinate, then it's a motivation issue. And I just love to offer this to the listener. Motivation for me is something that's very real. There's a three step formula for limitless motivation. And it's the letter P times e times s3, letter p times e times s3. So everybody think about an area of your life where you're not motivated, you know, you should do this thing, but you're not doing it right Consistently, because the evidence that you're motivated is action, consistent action. So let's say it's reading, right? You. You read to succeed. Right? Leaders are readers that people have seen photos of me with Oprah or Elon or whoever. Like, we just. People always want to know how you bonded. We monitor her books or the love of reading. Right. Which is why I'm so connected to, like, you, you know, and because you practice what you post, you know, and it's just I feel like I've never met anybody who's not continuously learning, and I think reading is the best way to get there. Plus, reading is to your mind, what exercises your body. It's just the best mental exercise. So. But you can't get yourself to read P times e times s3. P is purpose. So. And we. We know this, right? I mean, we talk about it in our, In. In our podcasts and programs without a reason, you won't get the result. Things have to go from your head to your heart to your hands. Right? You could set KPIs and vision board everything in your head, but if you're not acting consistently with your hands, check them with the second H, which is your heart. Right. The symbol of emotions. Because we're not logical. I mean, we all know that people don't. Biologically, they buy emotionally, just biologically. But we're not logical. We're biological, though. You think about dopamine, oxytocin, serotonin endorsement, endorphins, we're this neurochemical soup. But if we don't feel it, we won't do it consistently. So what is the purpose? So it can't be cognitive. Everyone could talk about the reasons they should be exercising or, you know, reading books or whatever, but if they don't feel it, like, for example, in my neighborhood, I saw somebody recently, and I didn't recognize them. And, you know, when you see someone you kind of recognize, but you don't know who it is, and that's really bad for me. You know, as a memory coach, I remember everybody. Yeah. When he opened his mouth and said hello by his voice, I knew exactly who he was. But he looked completely. I haven't seen him for a few years. He looked completely different. You know, he looked fit. He looked. He had this glow. He looked younger. Like, the backstory is this person, like the most unhealthy person that I knew. And I was just like, you know, I need to know, what are you doing? He tells me all the things he's doing, and I'm like, you Know, me and our friends, mutual friends, been telling you to do that for years. And you took pride in being unhealthy and smoking and, you know, there was this identity. And I was like, yeah. He's like, yeah. But I. I was on a business trip. I came home and my. My daughter was crying hysterically, and she had this nightmare that I died. And, you know, this whole thing, right? And he found purpose and he changed his life, you know, in that moment. So I just want to remind people, even remembering names, a lot of people don't remember names, which I think is the number one business ET kid networking skill there is, right? All the cliches. People don't care how much you know until they know how much you care. A name is the sweetest sound a person's ears. But most people, they don't. They're not connected to the reason. They know intellectually they should remember names. But are they feeling it? Like, even asking yourself, why do I want to remember this person's name? Show the person some respect to make a deal, get a referral, to practice. These things I learned on Russell's podcast, you know, whatever reasons reap results, right? So you always. You start with that. Why? So the P is purpose. Feeling it now, I realized that just purpose won't get you consistently motivated all the time. You need the E P times E times S3, which is energy, because an exhausted person is not motivated, right? If you're depleted, if you. We have a newborn, haven't been sleeping very well, exhausted, not as motivated to do the things I need to do for work and to work out and so on, right? So. And, you know, so. So that's why a big part of our work is brain optimization. What are the best brain foods? How do you optimize your sleep? How do you manage, you know, chronic stress that could shrink your brain and steal your mental vitality. What are the best supplements? Nootropics that have been proven, human studies to boost focus, memory, mental energy, right? And then finally, you could have limitless purpose and limitless energy and still not go follow through to be motivated, because you need S3, which, you know, like everyone calls it something different, small, simple steps, right? Because a lot of times, so people are not motivated for one of three reasons. They don't have purpose, right? So they're not going to do it. They don't have the energy to follow through, so not going to do it. Or that thing is too big or it's too intimidating, or it's too abstract, or it's too Confusing. And we know a confused person doesn't do anything, right? So how you find your. So instead of reading a book, like 10 pages a day for someone who doesn't do it, maybe it's too big of a jump. Opening up the book is a small, simple step. Reading one line, you know, I had on our podcast one of the world's top biological dentists. We're talking about oral hygiene and brain health, and we're talking about things beyond brushing, like oil pulling and tongue scraping and flossing. And, you know, I was talking about kids and like, getting your kids to floss. Maybe it's too big of a jump in a habit. Flossing one tooth, right? Because no one's going to stop at one tooth or you want them to clean their room. Small, simple stuff. Put one sock in the hamper. But this also applies to sales, right? A lot of times, you know, people, I don't have the purpose to buy your product or invest in your company or whatever. They don't have the energy, right, or the resources, the capital or whatever. And maybe you're making it too complex and you need to break it down, you know, into smaller commitments and how you find your small, simple step. I ask this question every single day whenever I get stuck or stalled. What is the tiniest action I could take right now that'll give me progress towards this goal where I can't fail? What's the tiniest action I could take now? Operator? Now that will give me progress towards this goal where I just can't fail, you know, and so I think those are the three keys for limitless motivation. And going back to your original question, the unconscious affects everything, right? Affects your mindset, affects your inherent motivation, like in. And it also affects the third M, which is your methods, how you're getting there. Because are we constantly upgrading those? Because a lot of our methods, I mean, Duke University said 40% of our daily behaviors is habitual and unconscious. So there's an unconscious component, surely, for how. How we think, how we feel and what we're doing. And even when I'm on stage or I'm coaching somebody, I'm reverse engineering, say, what do I want them to think, what do I want them to feel, and how do I want them to behave, what I want them to do, you know, and I design accordingly. And so I would say the unconscious is everywhere. And out of fear, though, people, most people in my estimation, are shrinking their dreams and their goals to meet the current situation. And maybe we shouldn't be shrinking and downgrading our goals and dreams to meet the current situation. Maybe we should think about upgrading our mindset, our motivation, and the methods we're using. Because maybe people are using old methods for marketing or old methods for sales or all methods for losing weight or all methods of reading. Right. And so, yeah, so many people, I think, shrink what's possible to fit their minds, you know, when they could be expanding their minds to fit, fit all that's really possible.
- [41:24]
Russell Brunson
Yeah. Oh, Jim, this is such good stuff, man. It makes me want to go back and reread Limitless. So I'm going to go make commitment. I'm doing 75 harder now, so I got 10 pages a night and I just finished a book. So I'm going to go jab back into yours and reread it. It's been a bit since I read it, so I'm excited to get me remotivated to jump back in.
- [41:41]
Jim Kwik
So thank you. Yeah. Our team, we've been using click funnels and everything from very early on. So our team, our marketing team, I know they've read expert and dot com and traffic secrets. So thank you for amazing work, buddy.
- [41:56]
Russell Brunson
That's too cool. Well, unfortunately, I got to jump my next call. It starts in a couple minutes. My next interview. But this was amazing, dude. I appreciate good to spend a little more time with you and to hang out and for my audience to be introduced to you as well. Again, as you guys know, some of you guys are into business and marketing, but it's like these are the things that actually are bigger levers to pull than like learning the next marketing hack. It's like learning how to learn how to function with your brain, how to like lean into your superpowers, the things that make that make people the most successful.
- [42:22]
Jim Kwik
So I appreciate your work. Can I challenge someone, everyone, to do one thing? You know, I think you learn something best when you teach it right. They call it the explanation effect. And one of the best things people can do is share it. So if I could challenge everyone, wherever you're consuming this right now, take a screenshot take and when you post it, tag Russell, tag myself so we get to see it. I'll repost a few randomly and we'll gift out a few signed copies of Limitless, just randomly as a thank you for having me on the show. But I would love for people to share this in there one thing that they're going to do based on this conversation and I feel like when you share that with your fans, your followers, your family, your friends, we get to learn it, we get to learn it even better. So I want to thank you so much. And just remember that there's a version of yourself, you know, and your brain and your business, your brand that's patiently waiting. And we just, the goal is we show up every single day until, until we're introduced. So thank you so much for having me, buddy.
- [43:20]
Russell Brunson
Thank you, Jim. Appreciate you, man. And everyone, go take the animal quiz. What's the link again?
- [43:25]
Jim Kwik
MyBrainAnimal.com and that's where you get all the strategies for remembering names, reading faster, how to focus at will based on your brain type.
- [43:34]
Russell Brunson
Awesome. And then if you haven't read his book yet, it's really good. So anyway, thank you, man. I appreciate you and everyone. We'll see you guys on the next episode. Thanks, everybody. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use Click Funnels. ClickFunnels is the number one funnel builder in the world, helping more first time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer. And you can get a free 14 day trial by going to clickfunnels.com podcast right now. That's clickfunnels.com podcast click funnels because you're one funnel away from changing the world.