← The Russell Brunson Show
The Russell Brunson Show
Leveling Up and Leaving the Old Version of Yourself Behind | #Success - Ep. 100
00:34:58
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- [00:01]
A
You're about to make a trade, which you do you listen to. Is it get optioning those options or let's do a little research. Learn more@finra.org TradeSmart do you have a funnel?
- [00:16]
B
But it's not converting. The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast. What's up, everybody?
- [00:36]
C
This is Russell.
- [00:36]
B
Welcome back to the show. All right, I want to share with you guys something really cool. As you know, we're getting closer and closer to the rebrand of my podcast.
- [00:42]
C
Bootstrap Secrets is coming soon to a funnel near you. It's going to be awesome. But in the interim, I'm giving you some presentations that you probably have never heard before, haven't seen before. And so this next one's actually, we do a mastermind about once a quarter out here for our two comma Club X and our Prime Mover members. And it's really powerful. It's a small group of hundreds of entrepreneurs. They come and hang out. And at the last one.
- [01:07]
B
I wasn't there for the whole event, but they.
- [01:08]
C
Wanted me to come in the very beginning and talk to everyone, just figure out how to get everyone to level up and have more success despite their failures. And things are holding them back. Anyway, it was interesting.
- [01:19]
B
I remember that morning I was driving.
- [01:20]
C
Downtown Boise, getting prepped, trying to think, what's the best thing I can give everybody?
- [01:25]
B
And I had a pad of paper next to me.
- [01:26]
C
I see I was sketching out a couple ideas and some doodles and, you know, doing Russell stuff. And I got there, and again, it.
- [01:31]
B
Was probably one of the presentations I.
- [01:32]
C
Felt the least prepared for, which a lot of times is where the magic comes. I had a lot of ideas but didn't know exactly how to land it until they called my name and I came on stage and I started going. And after it was done, I got texts from a bunch of people in the group just thanking me for that, saying that was the thing they needed. That shifted everything for them. So this is what I hope you can listen to. Hopefully you can listen to it often. I would bookmark it. I don't know if you can bookmark things in podcasts, but listen to it once a week. Listen to it when you're struggling, Listen.
- [01:58]
B
To it when you're Trying to figure.
- [01:59]
C
Out how to get out of a, you know, how to get to the next version of you and who you want to become and things like that. And so anyway, I hope you enjoy this one. This is one that, yeah, I think is really powerful and really important and something that's probably going to change your life. So hope you enjoy this episode. From my friend, Mr. Russell Brunson.
- [02:16]
B
This is the Russell Brunson Show. Yeah, Brent said. Super excited to be here. I was not supposed to be here because my daughter is going to college. Breaking my heart, leaving me. And we're supposed to leave today, but then it got bumped and we're leaving tomorrow. So I. Is that me or is that like an airplane flying into our building? It's an airplane. Okay, everyone, duck and cover if you hear it again. Anyway, yeah, so tomorrow we're driving her up and dropping her off, which is like heartbreaking and exciting for her. But because of that, I got to hang out with you guys today, which is so fun. So thank you for letting me come and spend a little time with you guys. I'm excited. They put together a really, really co event for you guys over the next two days. All about taking what you guys are learning, having success with it, and how do we grow it, how do we scale it, how do we kind of take it to the next level. So I was thinking about that over the last couple days. What can I share that's different? We have amazing trainers talking about a lot of things from copywriting to traffic, to split testing, to value ladders, like all these other pieces you guys go deep on. I was like, what can I bring different or unique today? Just to kind of kick off the event and kind of start everything. And so I just got back two days ago from an Alaskan cruise. It was my parents 50th anniversary and they took us, all their kids and their spouses up to this Alaskan cruise. So I've been up there for the last five days or seven days and just thinking about, what can I share? What can I share? And so I have an idea. I haven't prepared this or practiced this, so I have no idea. It could go off the rails. But I was thinking about like, as you're scaling, there's two different things. There's the technical part of like, how do you scale? But then there's also like the psychological things that you have to go through as an entrepreneur as you are scaling because it shifts and is different along the way. And so that's what I wanna talk about. A little bit today. Cause hopefully it'll help you on that side of it as you're learning the actual techniques and tactics on how to actually scale. How do we fix ourselves so that we can physically do it. And I started thinking about this in my life, different times where I've tried to go to different levels, right? And the first time that I can recognize this was in my wrestling career. So in high school I was a wrestler. And I remember when I first got into wrestling, I was like this. I always joke, before I started wrestling, all I would do, I would go to school every day and I would come home and then I'd sit down and I would eat Cheerios and watch cartoons after school until dinner time. Then I would eat dinner and then I'd do homework and go to bed. And that was my life forever. That was like the ordinary world that I lived in every single day. And then my dad, who was a wrestler, found out one of our neighbors was wrestling. He's like, russell, I'm taking you to wrestling practice. It's like, why? That sounds horrible. He's like, no, you're wrestling. Like, I wrestled. I'm like. I was like, I don't want to. But he kind of did the whole thing and pulled me along and I went to wrestling and I started doing it. And the first year, like I just showed up and kind of did the things. 8th grade year, and I wasn't great, but I had some matches and kind of had some fun with it. I was like, okay, this isn't that bad. And then my ninth grade year is when I started getting more serious into it. And a whole bunch of things happened along the journey. Like, I remember I came into the wrestling room with all the high school kids and they were all big and scary and I was like this huge intimidating thing, like, how am I supposed to compete with these guys? And I remember during the first round of wrestle offs, I was wrestling a kid who had been JV like the year before. I think he was a junior or senior. And like, I was so scared. And I beat him in the wrestle off. I mean, I gotta be jv. So I remember going home like, dad, I beat the guy. I gotta be JV wrestler. And so the next duel meet, I was gonna be like wrestling on the mats, like when everyone could actually watch you. And some of you guys may have heard me tell this story before, but I remember I got out there and we had weigh ins ahead of time. Anyone here wrestlers in the room, by the way? Okay, so a couple of you Guys have cut weight before, so. First time I ever cut weight, I'm ninth grade. I didn't know how to cut weight. I'm just trying my best, you know? And then I get to the thing, and there's this. Everyone's lines up in the locker room, and they've got a scale out there. And then they have you all stripped down to your tighty whities and get on the scale. And I'm just like, ninth grade kid. Never been stripped my tighty whities ever. I scared to death. I'm like, ugh. You know? But everyone's doing it. I was like, oh. So stripped out of tight whities. I get there, I get on the scale, and luckily I make weight, and then I get off. And the next guy gets up in his tighty whities, and it's this dude with a mustache, and he's just, like, staring at me. I'm like, what? And you have to understand, to this day, I still cannot grow a mustache, Right? Like, this is. I have not hit that part of puberty yet. And I'm watching this kid with a mustache, and I get off the scale, get my clothes back on. I'm like, I'm dead. This guy's got a mustache. This is gonna, like. He's gonna destroy me. And then I remember calling my dad. I'm like, dad, I'm so scared. And so JV wrestled before the varsity, so I remember getting there, and we're warming up, and you look in the stands. There's, like, four parents in the stands, and nobody else shows up for the JV matches. So I see my mom and my dad, and it's my turn to go out there. I shake the mustache, the guy's hand, and we start wrestling. And I don't know what I'm doing. And we're wrestling, we're scrambling. The match ends. I don't know what happens. We shake hands, and the ref raises my hand. And I was like. I look over and I see the mustache guy, like, his head down. I was like, I beat the guy, freak out. Look at my dad. My dad's jumping up and down. And I was like. And, like, that day is like when I became a wrestler. I was like, this is the best feeling I've ever felt in my entire life. I want this experience over and over and over again. I became obsessed with it, right? And I went on this journey. And so from 9th grade, 10th grade, 11th grade, I won a state title. My senior year, I took second place in the country. And I got the skill sets right? And then any journey you go on, life is all about skill acquisition. What are the skills I have to learn? And you go through this journey and you start learning skill sets. And so I get done with high school. I go to my senior year, I go to the high school nationals, I go to this tournament where basically you have to be a state champion to go to this tournament. So every state champion from around the country is there. In my weight class there was like 60 something state champions and huge bracket. And I'm on one side, everyone else on the side, and we go through the thing and we're all sitting down and I end up taking second place in the nation. And so in my mind I'm like, I am one of the greatest wrestlers who's ever lived. This is amazing. Like I'm thinking I'm good, right? I get a college scholarship and so I show up to byu. As I get my scholarship, I show up to BYU very first day and in my head I'm like, I took second place in the nation. All these chumps are going to lose to me. It's going to be really easy. And I go out there the very first day and I start wrestling with the third and fourth string guys. And I got beat so bad, so consistently, day after day after day. And it was humiliating. I was just like, so how many guys ever have experienced being re humbled in your life when you started a new journey, Right? Yeah, that's exactly what it was. I went through this process and I was just getting killed every single day after day after day. And I was like, I thought I was good at wrestling, like this guy's fourth string and he just tech followed me in the first period like every single day, day after. It was just like humiliating. And it was weird because like I'd gotten to a certain level and as I was going to the next level, I realized that none of the things that I learned were working here. It's funny, I had some really good coaches come back like, hey, you're out of position, like you're standing too tall, your elbows are out. I was like, what are you talking about? They never affected me when I was in high school. It didn't bother me. I was able to beat most of the people at that level. It didn't bother me. But they said, no, you're out of position. So I had to learn how to do different stance, I learned how to have my elbows different. I had to learn how to shoot. Everything that I thought I knew was wrong. And I had to go relearn everything and relearn all the skill sets to get into college. And so I spent that first three or four months from school, starting until Christmas break, like, relearning how to wrestle. And it was humiliating. It was hard. It was painful. And I remember going home for Christmas break, and I went back and my high school had a practice. I went to go wrestle with all my old buddies who were still competing, and I was just, like, broken. I'm like, I suck at wrestling. Like, I'm the worst ever. And I remember going to high school, and I started wrestling all my buddies, and they seemed so easy. It was like playing with babies. I was like, this is so in. My coach, who would always beat me up, he's like, I want to wrestle you. So we started wrestling. The first time ever I'd ever, like, scored on my coach. I was like, oh, my gosh, I got better. I had no idea, right? And all of a sudden, I went through that. And then the next four or five years of my college, I was at a different tier, right? I got better and better over time. But it was interesting. I went from one tier to the next. I had to almost forget everything I'd learned and rebuild to be able to do the next tier and the next level. It was so fascinating. And then I got into business, and it was very similar. When I got into business, I had no skill sets at all. So I'm like, I'm learning a skill set. So I went and I learned a skill set, learning how sell stuff online. And I started having some success. And it was like, this became the new plateau. This became my new ordinary world is having some success. And then I remember seeing John Reese, who made a million dollars in a day. I was like, that's the journey. I want to figure out how to do that. Like, what skills do I have to learn to be able to make a million dollars in a year, right? And what's interesting is, like, all the things I was doing to make some money was different than what I had to do to get to a million dollars a year. It was a different skillset. So all this stuff I thought I understood, I had, like, I had to flush it away. I had to get rid of it for me to go and learn how to actually build a company that can make a million dollars a year. It took me, I think, two and a half years before I was able to make a million dollars in a calendar year. When I did that, I was like, I'm the greatest man. I'm a genius. I'm so smart. I figured out how to make a million dollars, right? I was so excited. And I was like, next thing, I'm going to figure out how to make to $10 million. And I tried and I tried, and when I realized after three or four or five years of failing to get $10 million, I was like, the skillset that got me to a million dollars is not the skill set that gets me to 10. It's completely different. It was like going from high school wrestling to college wrestling. It was a completely different thing. Different game, different everything, right? And so I started figuring out, like, how do I go to 10 million? I started studying different things and learning different things. I realized for me to get 10 million, like, everything I learned to get to a million was not going to work. To get me to 10 million, I had to learn different skill sets, different things, different. Everything had to be different. And it took me years to understand that. When I did that, I understood. Then it's like I learned the new skill sets, and then getting to 10 million was really easy. And I was like, oh, my gosh, this is amazing. Now how do I get from 10 to 100? And guess what? Same level up. Everything that I used to get to $10 million did not work. When I was trying to get to 100 million, it was like I had to go relearn this whole process. And so I was thinking about that in context for all of you guys here, but just like for all of us, any area of our life, right? You think about this. We all come in and we get good at something, right? This becomes who we are. And then we get called on this adventure to do something bigger. And by just the nature of you're getting called to do something bigger, none of us are qualified to do the next thing we think we are. Like, oh, I can do that. It'll be easy. But then you go on the journey, you find out really quickly you're not actually qualified to do the thing. And if you were qualified to do the thing, then what's the point of even doing it? Like, you could just. It's like me right now going back and winning high school state title. Like, yeah, I could do it. It'd be really easy. But, like, what's the point of. That's not a good goal, right? The goal is, like, the next thing, and by default of you picking a good goal and it's something that's going to stretch you. You're not qualified. You don't have the skill sets. In fact, Most of the times, the skill sets you have at this other level will actually hold you back from getting to the next level. Okay. And so as you guys are trying to talk about, like, how do we grow and how do we scale? Like, what's that journey look like? A lot of it's gonna be you. Understanding what got you to where you are today is probably holding you back, and it's gonna get you to the next level. And that's what we gotta start thinking about as you're going through this, like, skill acquisition. Like, what are the new skillsets I have to learn and master to get to the next tier and the next level? Okay. I, as you know, am a geek with the Hero's Journey. How many guys love learning about Hero's Journey or talking about it or something? All right, I got a half a clap there. Thank you, guys. It's funny. Cause I never heard about it. And I bumped into it right before we started writing Expert Secrets, and I freaked out and I talked about it. And then after I started hearing everybody talk about it, I was like, was I just never aware of it prior or did people not talk about it? I don't know. But for me, I love it and I love it. So many areas of life. And I was thinking about that specifically for this topic today. So if you think about the Hero's Journey, right? Here's the hero's journey, right? And all the heroes, you guys know, they start in an ordinary world. Ow. This is the ordinary world. And the ordinary world is basically, it's your current skill set, your current level of, like, what you're good at doing, right? If you think about, like, how all skills are about training your subconscious mind, like, it is your subconscious floor. This is who you are, who you've become in your life up to this point, right? So before I started wrestling, everything I learned up to my life got me to this. And this was like, this was my base, like, my subconscious. That was the floor. That's, like, the ordinary world I lived in, right? And then I got called in this event, like, I want to become a wrestler. I want to do something different. And I decided to go on this really cool journey. I leave that ordinary world, and I have to go learn a new skill set, right? And you learn a new skill set. You go through the process, you get better and better and better. And what happens over time is you figure out, like, this was your. How do I illustrate this? You have, like, this subconscious floor of what your current skill set gives you, right? And you have this Goal. And this is your subconscious ceiling. Like, this is what I'm trying to get. I'm trying to get this new ceiling, right? This new level. So you go through the skill sets, you're learning, you're practicing, and eventually you get there where no longer is your skill sets down here, your skill sets here. And this becomes like your new subconscious thing, right? If you study the hero's journey, what's fascinating at the end of the hero's journey, what the hero does is he returns back to the ordinary world with. With the elixir, with the thing, right? He returns back and brings back to the ordinary world the thing he discovered. That's what happens every hero's journey. And the same thing happens for us. When I was a wrestler, I left on this. I had this ordinary world, I left on this journey, and eventually I became at this level. And then what's interesting, if you look at this, this now becomes your subconscious floor. What was your ceiling now becomes your floor. And all of a sudden you get called on this next thing you want to do. I want to go from a million to 10 or from 10 to 100. I want to do whatever the next thing is, right? And all of a sudden, this now, which was your subconscious thing that you were hoping to someday be able to achieve, this now becomes your subconscious floor. This is your new ordinary world, right? And now you gotta leave on a new adventure. And this is why most people don't go from level one to level two, okay? Cause they go off to this. Like, I've already figured out. I already did the thing. I became a state champ. I became second place Nation. I already figured this stuff out. Like, I'm good enough. I should be able to do it. And because of the past few things, they're not willing to burn down the skill sets. They learn to get the new skill sets to get them to the next level, okay? Because they're so obsessed with the ego and the tying to the thing that they accomplished in the past. And that's the hardest thing. I was looking at my own personal life as I was reflecting this last week on. I'm like, the reason why I've been struggling in a lot of areas is because for me to get to my next level, I have to stop doing and change and burn down a lot of the stuff that got me to where I am today. I was like, why is this so hard for me? I was like, oh, my gosh, it's my ego. Our egos are so obsessed with the thing. This is the thing we Dreamt about that we wanted for so long, if I could just become a state champ, if I could just make a million dollars, if I could just. That became the thing. And then you got it. You're so proud. The ego's there. It's like, I figured this out. I'm a genius. I'm the smartest man alive, right? And all of a sudden, it's like, you gotta go on this new thing. It's the equivalent of walking for me, walking into practice at byu, my very first day, and these guys aren't that good. Just destroy me and the ego gets destroyed. It's so much easier just to live in the glory days, right? And come back like, oh, that sucked. I'm go back here, I'm going to hang out. I'm going to hang out back here in the ordinary world where I feel comfortable, right? But that's the problem with growth. Like, if you stay in your ordinary world forever, you never get to the next level. And so the thing that you thought was this amazing thing, you've accomplished it, that now has become your ordinary world. And now it's time to leave again and go on your next journey and your next adventure, okay? It means you have to give up your ego. You have to, like, be willing to. To change things, willing to understand. Like, the skill sets that got me here are probably not skill sets that are gonna take me to the next level. Okay? And so what's cool about this room, by the way, is there's people here at different levels. Okay? Some of you guys are at the beginning of this whole thing. Like, you just learned about this. You're excited, you're figuring things out. You know, the first inside of, like, clickfunnels we've traded. We try to give people, like, these milestones for you to work towards, Right? Like, the first milestone here is like, create a webinar and get it to make $10,000. And that seems. When you hear it the first time, it seems really, really small. But that's honestly what I think is the hardest step in the hero's journey. Over and over and over again. Because the very first time, you have to figure out so many things like, how do I create an offer that people actually want and how do I make the product and then from there, how do I write copy and how do I get people to register and then how do I actually perform the webinar and how do I tweak it and how do I. And how do I drive traffic? There's so many things for the very first One, it's the hardest of all. You go through the whole process. You make your first $10,000. You gone through that, and then you're going to get an award. You guys have seen the award. I think we got, I think eight or 10 people in the room who've qualified since last meeting. We're going to get pictures here in a minute. With this award, you got the very first thing right, and it's like, you got that. You figure out the first skill set, and that's the hardest one. And then it's, okay, what's the next here? What's the next level? Next level. Now we're going to go a little deeper. How do we get to the million dollars? Right? Different skill set. It all builds upon the last skill set. Everything I did to get a webinar to make you guys $10,000 is great, but now it's like, now how do we get you to a million dollars? Okay, we have to learn different things. We have to learn, because what happens, what you'll notice is a lot of people, the very first time they do a webinar, they make the first 10, 15, $20,000. It's like they're doing it to an audience that's warm, right? People who know them, they like them, they trust them. It's a little easier. And then when you start driving traffic, people start showing up who don't know who you are. Guess what? It's a little bit different. You gotta be a little bit better. You have to learn how to communicate differently. You have to learn how to get somebody who doesn't know who you are, who doesn't understand the value you bring, who has no relationship with you. How do I convince that person that I can change their life? You have to have a different skill set, right? You have to get better at it. How do I get people to actually show up? Different skill set. How do I buy cold ads, cold traffic? How am I consistent? And so there's different skill sets now to get you to the million. And then when you get to the million, then the next conversation. And that's what's fun. When people get to the million dollars, that's when we bite them in inner circle. And inner circle is similar to, this room's a little bit bigger than this, not much. And those conversations are less about, like, what's the offer? How do we sell stuff? And those conversations are like, all right, if we're going to scale from million to ten, what does that look like? It's like, oh, at this point, I need Teams. I need structure, I need operations. Like those are the conversations we have in those rooms. Because it's a little bit different, right? Most of you guys at this point probably aren't at the spot where you're trying to figure out, I got to have 10 people to build this. I'm like juggling a million things, I'm drowning. You're going to get to there. And that's when the next phase is like, okay, cool. You master the skill set to make a million bucks. Next skill set we gotta master, you guys, is operations and structure and how do you make sure the business is gonna run and how do you start scaling and growing? And that gets you usually from a million to 10 million and 10 million. That's when people join the Atlas group and it's a whole new conversation. In Atlas, in Atlas conversation, everyone's like, man, I'm doing all this stuff. I'm stressed out. My warm audience isn't buying anymore. It's like, how do we scale? How do we grow even bigger? How do we function with the dysfunction of entrepreneurs where we are trying to change the world and change all these people's lives and our own lives are falling apart and it's like it shifts again and it's just crazy what happen every single step and every single tier. What I wanted to lead with today is just talking about that is just thinking about where you guys are in this and all of you guys here at different tiers and different levels. But as you're thinking about this, just realizing that you're in an ordinary world and it could be the very first some of you guys. But maybe it's here, maybe it's the third, whatever it is. And the thing that's going to keep you from getting to where you want to go is probably the ego about the thing you already accomplished before you got here. Okay. And I'm saying this to you, but I'm saying it to me. This was my big epiphany this week where I'm sitting in Alaska cruise with my wife and I don't have the ability to work or to type or to do any of this. Sitting there with my brain, I was just like, oh my gosh, my own ego is keeping me from the next adventure, the next thing I'm supposed to accomplish. I was like, I bet that's what a lot of other people are struggling with. I forget about that sometimes. I've been on a 10 year journey from my last hero's journey, right? It's been insane and fun and hectic. And crazy and all sorts of stuff, right? But now I'm like sitting in the spot for the last two or three years where I'm like, I'm not growing the way I want to. And I'm like feeling that I'm just like, God, I wanna contribute more, I wanna create more. I want something and I can't figure that out. And I was like, oh my gosh, it's. Cause my ego's obsessed with what I accomplished in the past. And it's great. And we should be happy. Like, you should be so grateful for the things, the things that used to be your dreams, but eventually understand that becomes your new ordinary world, right? If you want the next tier, next level, it's like, okay, this is. My subconscious is now like, I can do this in my sleep now. Perfect. If I want to get to the next level now, I gotta be willing to say, I accomplished it in the past. I'm gonna put it behind me. And now I gotta figure out the new skillsets. What are the people doing that this thing, what things do I have to believe or understand or do to be able to be successful like those people? And so while you're in this room, again, you're gonna have people speaking with you. But also a lot of times in these rooms, networking, getting to know people. I recommend finding someone who's like one tier below you and share with you the things that you're doing that got you to this level. There's so much value in that. And then the other way is also find people who are tier or 2 above you and start networking them and finding out from them. And as you start doing that, this is how this group grows. This is how you guys start having more success, because you're understanding those pieces. When I first got into this business, it was after John Reece did the Million Dollar Day. And everyone in our industry was just freaking out. We all wanted to do it. I started going to events and what's cool is in these events because all of us had seen it, all these guys kept talking about it. And all of us were trying to figure out, how did John do that? How do we reverse engineer that? And so we were all networking and talking and we met in rooms like this and then went back home. And back then we all got on AOL messenger, which was pre Skype, and then eventually all migrated over to Skype. And Skype, you see Skype shut down last month. I was just like, I still have like 10 people I literally talked to every day on Skype from way back in like when I first started this whole business. And like, they're just gone. I don't even have to contact them anymore. Like, Skype just disappeared. I'm like, how do I anyway. But understand, part of this room is in here, but a lot of it's finding a couple people that you connect with afterwards who are all striving towards the same goals. Because you're gonna learn different pieces in different spots and different places. All you guys have different skill sets. And the networking part of it is the key. What happens after we leave this room? Our job is to give you guys ideas, stimulate thoughts and conversations. And your job is take that in the network. Network inside the group. When you go back home, then start implementing those things and start plugging them in. And that's how you start growing to the next level. And everyone starts growing together. The first time I really saw this inside of our community is when we first launched the Inner Circle. Man. Wait, it was. The Inner Circle launched about the same time Clickfunnels launched. It was a decade ago. And back then it was the only coaching program. Well, that's not true. We had two. One called Ignite, that was $10,000, and one called Inner Circle was 25,000. Those are the two programs initially, right? And we started growing the first group. The only qualification to get Inner Circle back then was if you could spend $25,000, you were in. Congratulations. If you couldn't, then you were in Ignite. You only spend 10. Like nowadays you have to have done at least a million dollars to be in the Inner Circle Back then. It wasn't that way. It was just whoever was able to pay came in. And it was really interesting watching that group. I know Stacy and Paul were in that group. You guys came in probably a year or two into 2017, they came in. And it was interesting. Cause when that group started, everyone came in and everyone's at different levels. And clickfunnels have been running for three or four years. So my business was the biggest. And it's always a hard thing about that. Cause at first I'm trying to share all these different things, but a lot of times people look at me and like, oh, well, you got clickfunnels. Cause it's easy. Mine's different. And so it was weird at first. The first year or so, it was kinda harder. Cause I'm trying to coach everyone and everyone's at different levels and they're kind of struggling. And it wasn't until I started seeing a couple of our people have a lot of Success. The very first group, the first people that started having really good success in our group was Brandon and Kalen, Poland. And they launched a company called Tool Time Trainer. Do you guys remember Tool Time Trainer? None of you guys do? And then one of our inner circle meetings, just like this, I was talking about building a culture that you could grow people around. And Caitlin was like, in the plane, flying home, she's like, I can't build a cult around Tool Time Trainer. Because her maiden name was Tool T U E L L E. She's like, I got to change everything. She's like, I'm going to build a. If I'm going to build a movement, I'm going to call it Ladyboss Weight Loss. And they bought ladyboss.com and they launched this whole thing, right? And they started growing. And I remember they were the very first people in our group to do a million dollar month. I remember they did a million dollar a month. And then they posted in the Facebook group, they were on a cruise ship and they're like, we just passed a million dollars. Everyone in the circle's freaking out. But what's cool is that everyone in the group is like, one of our peers is a million dollars. This is insane. As soon as they saw that they did it, then everyone's like, I think I could actually do it. And then they all started competing with each other and started networking, talking, hanging out. Dave Lindenbaum, a lot of you guys know Dave. Dave, when he was in our circle back in the day. How many of you guys have done a call with Dave? Any of you guys been around him? Okay, some of you guys. Is he here? Oh, I was like, is Dave here? He's a little crazy if you haven't met him. But he literally, when he joined, he's like, I'm gonna call every single person in your circle and just get everything from them. So he literally called all hundred people and just did that and took everybody's superpowers and kept adding to his business and it blew up, right? But what's cool is the next minute he came back, and all of a sudden we had four or five different businesses who all done over 100 grand that month. And I was like, oh, my gosh. Right? And then the next month, the four or five businesses did a hundred grand. When we came back for the next meeting, everyone was like, everyone saw that 100 grand was like, that was like the new standard everyone had. And so then everyone started doing it. And by. Within. Within two or three meetings, everyone was doing at least 100 grand a month. And there are people now doing half a million dollars a month, right? And then Brad and Kaelin got there, started growing, and they kept doing that. And it started leapfrogging. And I watched as, like all of the people in the room, like, it was like, what's the quote? Like, rising tide raises all ships. Like, everyone started growing together. And it was the coolest dynamic. And we ran that for four or five years. And then I took a break for a couple years before we brought it back. But that was the first time I ever saw that dynamic. Okay? And so my goal, I think all of our goals in this room, for you guys to feel that same kind of thing, spend time networking, getting to know each other. Because if you start doing that, everybody will start growing together. If you leverage this network for that. If you don't, you can come hang out, have some fun, see some people. But the magic is what happens when you leave this event afterwards. One of my things, my dad used to always. In fact, I remember the first time he told me this my junior year in high school, won the state title. And then at the end of the season, they do like a banquet for all the wrestling team and they give awards out. So my dad gave my award. And I remember he said something that still stuck to, like, stuck to me. This little, this little five minute presentation he gave. And he said something, he said, if you look at, like a champion, he's like, if you look at in the wrestling room, for example, he's like, everyone comes in, we're in the restroom, the same hours every single day, same coaching staff, same moves, same everything. He's like, so why is it some people, like, become champions, some people don't? Everything's the same. He said the difference, he's like, the people who become champions are those who are willing to put in the extra 20% that nobody else is. They're the ones who stay after practice late, the ones that come in early. Those are the ones who at nighttime aren't doing their homework. Instead, they're focusing on the moves, right? I struggled in school, but I got the moves down and I thought about that. And then when I got into business, I remember that life lesson I learned from my dad was the same thing I was, okay, everyone now is trying to learn business. We're all, like, studying stuff together. I'm like, I gotta do what nobody else is willing to do. And me, very introverted Russell, who hates talking to people face to face. And my biggest fear on this planet is phone calls. Like, there's nothing scarier to me than like when the phone rings, I'm like, oh my gosh. So I don't answer the phone unless it's my wife. That's it. Because everybody else, if they're calling me, I'm just like, I don't know what I'm walking into. This could be a trap. They're gonna try to sell me something. I don't know how to say no on the phone. And so I just avoid. I hate phone calls, right? And I was like, if I'm gonna be successful, I have to do what other people aren't willing to do. And so that's when I was like, I'd go to these events and I remember I was like. The first group of events I went to were like, Armin Morin, he had this big seminar. I'd go to these events and it was so intimidating and scary. All these business people in suit and ties and they're all like, professional. I'm this little dorky kid walking around, my shit buzzed, my head shaved, my glasses on. I'm just like this awkward kid. And everyone's going to the bar and drinking. I've never been to a bar before. I'm scared to death. I walk in a bar, I'm going to get drunk somehow. Like, I don't know what's going to. I'm so scared of everything. Like, this is 21 year old Russell scared to death of everything, right? And I was like, okay, I got to get out of my comfort zone. Like, I have to be willing to do uncomfortable things if I'm going to get to the level that I want to do. And so I remember the very first day I went down to the bar and I was like, so scared because I was like, I don't want people to see me in the bar. People are going to think I'm drinking. And again, I've never drunk. I've never drink in my entire life. And I didn't want. I was very scared of that. So I went to the. I went in there and the bartender or whatever came up to me like, you want a drink? I was like, do you guys serve milk? And he's like, what? I'm like, do you have milk? He's like, yeah. I'm like, can you give me a milk? He's like, you seriously want a milk? I was like, yeah, because like, if you give me a Sprite, people are gonna think it's, I don't know, vodka or something. I don't know. I don't think so. They gave me milk. So I literally was, like, holding a milk as I'm, like, networking with these people. And everyone's like, are you drinking a milk? I'm like, yeah, I'm a Mormon. I don't drink. And they're like, huh? And everyone started getting known as the kid that would walk around drinking the milk at these bars. And I got to know all these different people, right? And then they'd get more and more drunk, and the more drunk they got, the more they started sharing. And I'm like, they're telling me everything. I'm the only sober person in the room. Like, I'm getting so much value out of this situation, right? And I got to know their names and phone numbers, and then I would add them to Yahoo. Messenger, eventually Skype, and start talking to them. And introverted Russell could, like, chat with them through Skype. It wasn't awkward for me, right? But that's how I started doing these things, right? And then, like, everyone else would again. I just became obsessed with this. I'm like, if I'm gonna be successful, I gotta do 20% that the 20% of the champions do that nobody else is willing to. I gotta do that every day in the business. And so. And same time I was going to college, I was doing other stuff, but it was like, that obsession is what helped me figure out and be successful. And so those are some of the things I want you guys thinking through as you're looking through here, because we'll give you all the tactics and techniques to go from there to here, the different levels that you want to get here inside your business. But I think a big part of it is understanding that, like, the. The bottleneck in your growth is not gonna be the tactics or the skill sets. It's gonna be in your brain. It's gonna be your ability to let go of the past, let go of the glory days, let go of the successes you had in the past, humble yourself and be like, okay, for me to get next level, I have to relearn this stuff. I gotta figure this out. I gotta learn how to do it differently. And it's tough. Cause I think about, like, in high school, I took second place in the nation. Like, I was really, really good. There's one guy that beat me in the nation. Everyone else I beat, right? And I'm going in there and I'm going to college. And the coach is like, you're standing too tall. I'm like, what are you talking about? I've been doing this for the last five years, I beat everybody in the country this way. He's like, you're standing too tall. Your elbows are out. Like, all these different things. And it was so frustrating because I'm like, fine. I'm like, no, you don't understand. I'm a really, really, really good wrestler. It's like, yeah, but you're losing to every leg. If you want to become great, you have to give up all the crap you're doing right now and relearn the sport. I had to humble myself, and it was hard. Okay? Right now, again, in my business, like, I'm coming back to that humbling ground. Like, how do I get to the next level? Okay? And there's a lot of different humbling. Sometimes it's humbling yourself. Just in a community like this, it's humbling to your spouse, to your kids. Other times, sometimes it's humbling yourself to God. For me, I had a really profound experience, man. Two months ago, three months ago, after a really stressful day, where, at the end of it, I just felt hopeless. I'm like, I don't know how to. Like, what do I do? How many of you have ever felt that experience before? And I was just like, I don't. I'm out of ideas. Like, I've tried everything. Like, I've got a. I've got a basket of tricks that I use. I've tried every single one of them 100 times. Nothing's working anymore. I don't know how to, like, throw my hands up. And it was a Wednesday night. I remember because my wife. That night, I got home, and normally I sit there and I talk to my wife, whatever. She was going to this church activity, so she left. I was by myself, and what did.
- [31:58]
C
I want to do?
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B
I wanted to numb myself. I wanted to turn on YouTube and watch stupid videos to numb my brain out. That's like my default. I wanted to go, and I was about to do that, and I was like, if I numb myself out right now, I'm never gonna solve this problem. And so I turned my phone off, I put it away. I sat on the couch. I said a prayer. I was like, I'm gonna sit here until I figure out the next step. And I sat there. I was like, I'm just gonna sit here for four days. I'm gonna sit here for a month. Whatever it takes, I'm gonna sit here till I figure it out. I sat there, and within 15 minutes, literally, like, for me, revelation from God comes in ideas. And it was just like, there's an idea. I was like, oh, my gosh. Me doing what I know how to do over and over and over and over again was not the answer. Me getting to my next level was me humbling myself, sitting down and waiting for an answer. And the answer was not something I would come off. It's not like, oh, here's like, this is the Russell playbook we're going to do, blah. It's something completely different. I sat there, I was like, oh, my gosh, that's it. That's the next step. And I started running. That's the key. When you get the insight, you get the idea, you get the thing planted. Next step is you gotta run with it. God gives a lot of people ideas, and he looks for who's gonna be the ones who take those ideas and actually do something with them. And those who do something with them. It gives you more. It gives you more. And so for me, that's what it took, was me actually humbling myself to get the next idea. Now, I don't know. This could be a wild goose chase I'm going on. It could be something that crashed and burned, I don't know. But you're all going to see it on a grand scale when I launch it here in a couple months. But it's fun and it's exciting and it's just like, it's me relearning this stuff and re understanding. And me understanding what got me here is not going to probably be the thing that gets me to the next level. I got to come back and humble myself and learn from people again and study and go to seminars and go as an attendee, go listen, go pay attention, go network with other people. And so for me, that's what I'm personally doing to try to be able to get to my next level. And so I wanted to impart that to you guys because that's what I'm sure a lot of you guys may be stuck on inside of your journey. So was that helpful for anybody somewhere inside of here? Yeah. Cool. Cool. I'm grateful you guys are here. I love this stuff. My life has changed in rooms just like this around people just like you guys. Entrepreneurs who are trying to figure things out and trying to change their world and change the world, the people they've been called to serve. And just grateful you guys are willing to come make this trip out to Boise. I know it's in the middle of nowhere. It's hard to get here. It's the only place on the planet you can't get a direct flight to. I know, but grateful you guys coming here.