Little Marketing Tweaks and Shifts That Could Unlock Big Wins | #Marketing - Ep. 63

Summary

The Russell Brunson Show – Episode 63 Summary Little Marketing Tweaks and Shifts That Could Unlock Big Wins
Release Date: August 20, 2025

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Episode Overview

In this lively Q&A episode, Russell Brunson connects with members of the Funnel Hacker community to dive deep into practical marketing tweaks, offer strategy insights, and timeless business lessons. The episode is a rapid-fire mix of actionable advice for entrepreneurs, coaches, and content creators looking to optimize launches, structure irresistible offers, and break into new markets. Russell’s signature coaching style blends vulnerable personal stories with frameworks for thinking differently about both business and life.

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Key Topics & Insights

1. Pricing Strategies & The “Price Marinade” Concept

[02:06 – 08:47]

• Nancy asks about selling a higher-priced ($400-500) course to crafters during her 3-day bootcamp and when (and how) to introduce the pitch.
• Russell’s Guidance:
  • Introduce “price marinade”—drop an even higher ticket offer early (even if only as a hypothetical) so your actual offer feels affordable by comparison.
    • Example: “Myron [Golden] charges $250K for masterminds and drops that on day 1; his $1,000 offer later feels tiny.” (Russell, [04:20])
  • “Tony Robbins does this all the time… His time is worth a million dollars—so selling you mastery for less seems cheap.” (Russell, [05:35])
  • If you don’t have a high-ticket product, make up a version: “You could say, ‘I’m working on a thing where people pay $5,000 to come to my house… This is a mini version for you.’” (Russell, [07:20])
  • Memorable Russellism:

    “There’s no advantage to being the second lowest price leader.”
    (Russell, [03:39])

  • Don’t be afraid to float high prices early—it frames the coming offer, even if it’s aspirational.

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2. Structuring a 3-Day Bootcamp or Challenge Offer

[08:49 – 12:51]

• Bootcamp Event Structure:
  • Day 1: All content, then re-pitch VIP upgrade (with replays/Q&A as bonuses).
  • Day 2: Main sales pitch—“do the full Perfect Webinar stack,” emotional close.
  • Day 3: “Re-pitch” focused on logic (“here’s why the price is justified”) plus a heart-centered close; address hesitations and logical buyers directly.
  • Extend closing (“cart close”) for 48 hours after event ends to capture logical and fear-based buyers. (Russell, [26:46])
  • Use multiple urgency emails on the last day:

    “Frank Kern does nine emails the last day... the more [reminders], the merrier.”
    (Russell, [27:39])

• VIP Upsell Tip:
  • Re-offer VIP at the end of Day 1 for replay/bonus access—get a late surge of upgrades.

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3. Offer Positioning and Case Study Development—for New Niches

[15:18 – 26:20]

• Kimberly is launching Kundalini yoga programs for fertility and wants to carve a niche.
• Russell’s Framework:
  • Map the “ecosystem” of the market—find all players, angles, and voices.
  • What are competitors offering? What unique bridge do you bring?
  • Build credibility through case studies; start with your story, then help 5-6 people and document results.
  • For early traction, offer beta or free coaching to earn success stories.
  • Quote:

    “Businesses are based off success stories… Go and earn that. That’s the most important thing you could do.”
    (Russell, [23:20])

  • Consider one-on-one “tiny challenge” coaching as groundwork before building a group offer; see Richmond Din’s “Tiny Challenge” model ([25:33]).
• Innovation Tip:
  • Partner with podcasters and influencers in adjacent spaces to share your process and attract your tribe.

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4. Affiliate Promos & Boosting Launches as a “One-to-Many” Seller

[28:48 – 33:24]

• John asks, how to structure training when selling others’ offers.
• Russell’s Playbook:
  • If the main seller is strong, act as hype-person: run watch parties, create excitement, and boost anticipation.
  • If the seller isn’t a strong closer, run your own mini-event using trusted frameworks (like the Perfect Webinar).
  • Stack irresistible bonuses—your offer should always be “best in the launch.”
  • “The best affiliates just add energy… and give people a reason to buy from you specifically.” (Russell, [32:21])
  • Real affiliate war stories: Sometimes a standout bonus can get you unexpected shout-outs from the primary offer owner (and all the commissions).

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5. Funnel Hacking & Russell’s Product Creation “Behind the Scenes”

[36:10 – 40:40]

• Taylor asks: “What happens before you whiteboard a funnel?.”
• Russell’s Process:
  • Obsessive research: study every existing offer, competitor, and historical parallel first.
  • “Funnel hack first” is a company core value—never reinvent the wheel without seeing what’s already working.
  • Example: 30days.com was inspired by a forgotten offer from college (“I’m just a really good rememberer!”).
  • Borrow offers from history and repackage with your unique angle.
  • Quote:

    “Most of the things we put out are successful because it’s not a guess anymore.”
    (Russell, [36:50])

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6. The Power of Presence & Time Management

[41:00 – 46:09]

• Daily routine matters less than being present (“the only thing I can affect is this moment”; advice from Sean Whalen).
• Russell likes big dedicated time blocks—no “switch tasking.”

  “I’m here for this call, and as soon as it’s done, I’m 100% writing a best man speech.”
  (Russell, [41:02])

• Suggests a weekly “time audit” (log every 5 minutes)—most people are only working a couple of productive hours a day.
• Quote:

  “Being present in the thing you’re doing—that’s more important than what supplements you take or what time you wake up!”
  (Russell, [41:10])

• Productivity and fulfillment both go up as you improve the “muscle” of presence.

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Notable Quotes & Memorable Moments

• On Offer Framing:

  “There’s no advantage to being the second lowest price leader.”
  (Russell, [03:39])

• On Price Marinade:

  “If you’ve never offered something that’s $10,000, just say, ‘This is the mini version I’m making for you!’”
  (Russell, [07:18])

• On Presence:

  “The only thing that actually matters is what happens right here, right now. This is the only moment I can affect.”
  (Sean Whalen, via Russell, [44:45])

• On Product Research:

  “Funnel hack first. Who’s already done some version of this? Don’t start at zero.”
  (Russell, [36:18])

• On Earning Success Stories:

  “Businesses are based off success stories… Go and earn that.”
  (Russell, [23:20])

• On Affiliate Marketing:

  “The job of a really good affiliate is just adding energy to the thing.”
  (Russell, [32:21])

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Timestamps for Important Segments

• [02:06] — Price Marinade & Framing Offers
• [08:49] — Structuring 3-Day Bootcamps (Pitching, VIP, Re-pitching)
• [15:18] — Breaking Into New Niches with Case Studies
• [23:20] — Building Credibility & Early Success Stories
• [28:48] — Affiliate Launch Strategy (Bonuses, Watch Parties)
• [36:10] — “Behind the scenes” of Funnel Creation
• [41:00] — The Importance of Presence in Productivity
• [44:45] — Time Audits & Productivity Muscles

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Bonus: Russell’s Wedding Speech Plan (Humor)

• At the end, Russell reveals he’ll use the Perfect Webinar formula for a best man speech—3 secrets and a stack… at a funnel-hacker wedding!

  “I’m gonna do a stack and a close… and pitch the honeymoon for $5,000 to everyone in the room!”
  (Russell, [48:28])

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Takeaways for Listeners

• Don’t be afraid to ‘marinate’ your audience on higher ticket prices, even if you’re only selling a lower ticket item.
• Always study and funnel-hack your target market and competitors before launching your own thing.
• Early case studies are gold—build credibility before mass scaling.
• Great bonuses and energy win affiliate marketing wars.
• Time management magic happens through presence, not just productivity hacks.
• The same frameworks work for sales pitches, teaching, or even best man speeches—practice makes perfect!

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A rich, high-energy episode packed with actionable strategies and mindset shifts for creative marketers and entrepreneurs at every level.

Transcript

[A]

What's up, everybody? This is Russell. Welcome back to the podcast. Today we're going to jump in and do another Q and A show. I know you guys enjoy these a lot and so you have a chance listening behind the scenes as a whole bunch of funnel hackers ask me their questions. That said, I hope you guys enjoy this episode. This is the Russell Brunson show.

[B]

Bingo. And here we go. I see him right there. Now I'm juiced up. Russell's here. Good morning, Russell.

[A]

What's up, man? How you doing?

[B]

I'm living the dream. How are you?

[A]

That was fun watching you, like build funnels, like by saying where to click and like, that was. I was so excited. Anyway, that was fun.

[B]

It's easy to get fired up when we change the world every day.

[A]

It's so awesome.

[B]

Cool, man. So we have kids starting school this week. Do you guys have that in Boise?

[A]

Not this week, but we're close. Actually a week from Monday, I'm driving my firstborn daughter to college, so I'm emotionally struggling with that. I'm going from having five kids at home to after next Monday, we'll have three kids at home or, sorry, two kids at home. So our whole life's being rocked. Like, everything's shifting. So you guys think I got a lot done prior. Now I have no kids at home. Imagine we'll get done every day. Just kidding. Yeah, we have another. Another week or so. You guys are starting though this, this week though, huh?

[B]

Yeah, this, we started on Friday, August 1st. But yeah, it's just crazy getting everybody watching.

[A]

Right.

[B]

To do that whole thing. But man, it's good to have you here. Let's change some experts lives and we're going to get started right into it. Nancy is first. Hey, Nancy.

[C]

Hi.

[A]

Hey, Nancy. How's it going?

[D]

Hey.

[A]

Good.

[C]

How are you doing?

[A]

So good.

[C]

Well, congratulations on your daughter. I'm sure that's really emotional.

[A]

It's like the saddest thing that's happening. But it's also like so fun to see her do the next thing. So it's like, you know.

[C]

Anyway, my oldest is 17, so I'm not quite there yet.

[A]

Oh, you're close though. Dang.

[C]

Yeah, we're getting close. I have a question. I'm do. I'm running a three day boot camp. It's a free boot camp and with a paid upgrade for $49.

[A]

Yeah.

[C]

And I'm pitching my course which is probably going to be around 4 or $500, which I know that's like really low ticket in the marketing world. But it's, it's like one of the highest priced things in my niche, which is crafting. And so I know that the price tag is going to be a bit of a shock. So I'm, I'm trying to figure out when because it's like a webinar over the course of three days kind of. But I'm also teaching them some skills that are going to hopefully break down the barriers of the fear of being able to learn the software that I'm teaching them, which is Inkscape. So to, to make my question concise, I'm trying to figure out when in the three days do I start the pitch and when do I close cart.

[A]

Cool. And then are you teaching the craft? Like as a business there's craft to be crafters or what's the end result that they're.

[C]

Most of them are just crafters. Some of them might be interested in business but most of them just want, they just want to learn for their own hobby.

[A]

They want to do it. Gotcha. Have you ever sold anything for $500 for these guys yet?

[C]

I sold my course for the first time in February and it was a little bit lower. I think it was like it was 397 or 297, I can't remember. And I had like 27 students and most of them were like, oh this is too expensive. And there are other courses that are comparable that are dirt cheap and so like 197. And so I know you say there's no advantage to being the, what is.

[A]

It the second lowest price leader?

[C]

Yes.

[A]

Very cool. Okay, great question. So a couple, a couple thoughts for you. So the first one is like so we do a lot of three day events. Fact are selling online events a three day event. Is yours a challenge, like short form or is it long form or how long each day you spending with.

[C]

With it's probably like two hours. Like one or two hours which is kind of long for.

[A]

Yeah, no, it's great for these hobbyists. So one thing that we do because like a lot of times, especially when you're introducing a newer price point to a market that they. There's like the sticker shot. The first thing I would look at is like how can you do. I learned from Iron Golden. He calls it a price marinade where you like, you drop a price as a big sticker shock early with like and then it marinates over time. And then eventually when you do sell something they're like, oh, that's not a big deal. So for Example, when you see Myron doing his, like, if you look at history events, the very first day, he'll talk about, oh, my Mastermind, I charged $250,000. And he'll write it on the board, like $250,000. And everyone's like, oh, sticker shock. They're like, wow, I wish I could afford that. But then they can't. But then over the next, like couple hours and the next day or so, they're like trying to figure out, like, how could, like, what would it look like? You know, they're trying to rationalize it. And then you come back with a thousand dollar offer or $500 offer. Then it's like, oh, that seems really inexpensive. If you look at my selling online event day number one, I pitch a million dollar offer. Day number two, I talk about $100,000 offer. And then when I actually sell them, I only selling a 10,000 offer. So 10,000 seems less expensive because, because they've been hearing about these other things, you know, I mean, so I would look at like, how do you introduce a price marinate early where it's like, hey, you got, you know, it could be as simple as, like, you know, excited to be working the next three days. Like, typically, you know, I do have an offer where people actually come out to my house and we do this together and it's a $10,000 weekend. And it's really, really, you know, something like that where it's like, it frames the value of it and it's a price. Mary. Tony Robbins, by the way, does. If you go to UPW, Tony Robbins will, will drop this probably 50 times before he sells. Something about. I've got a private client, his name is Paul Tudor Jones. He pays me a million dollars a year for coaching. I do want to call with him every single month. Like, you hear them say that all that's, that's Tony's price marinade, that his time is worth a million dollars an hour or whatever, right? Because he just, he's price marinating that. And then he sells mastery for whatever. It seems really inexpensive. So that'd be the first thing I'd be trying to do is like, is introducing a higher ticket price, even if you're never going to sell it or whatever, just so that there's the contrast between that and then like the value you're actually selling. Does that make sense? So that's the first thing I don't have.

[C]

I don't have anything that I offer that's that much. So do I create something real Quick.

[A]

Or like, yeah, have them come to your house. This is.

[B]

Can I give an example, Russell?

[A]

Yeah, for sure.

[B]

I did this back in the day. I was teaching people how to fish and become competitive fishermen and have. Have actual success in the game. So I made a high ticket offer that ended up. People ended up wanting to do, which was really scary. But anyway, what I did was I said, hey, if you pay me $10,000, I will fly out to your. To your house for a weekend. I'll set up all the electronics on your boat. I will make you a custom setup with all the rods, rears, line, and tackle that you need for the lakes that you are going to target and compete against your people on. I will look at the maps and all the topographical maps, lake. And I will find all the best spots for you at all the different types of seasons of the year. I will be your guy for $10,000. Something very similar to that.

[A]

Wire Dante some money and take that deal quick.

[B]

Yeah, I just do what Russell says.

[A]

And to. To like, add to that too. Like, I remember when I first got started in this game, one of my very first mentors, a guy named Matt Fury, and I joined his. His. I think it was $10,000 mastermind. I was freaked out, and I did. It was all through teleseminars. I remember jumping on the first coaching call, and. And he was. And the first guy got up there and explained his business. And the guy was like a weightlifting guy. He had books and he had a course and stuff like that. And Matt, I remember, told him, he's like, you know what you should do? You should charge people $5,000. And they come to your house, like, work out in your gym with you. And the guy's like, okay, I'll try it. And then he hung up. And then the next person got on. That person was like an artist, and they're asking how to grow the business. And Matt's like, you know what you should do? You just charge people, like, $5,000. They come to your house and you paint with them. And the person's like, okay, I'll try that. And the third person came on, and I can't remember the thing, but what market? It was the exact same thing. You should charge a $5,000 thing. People come to your house and do the thing with you. And then. And so I remember. Got that. So that night, I literally emailed my list. I'm like, hey, you know, I got it. I'm like, I'm gonna do a thing at my house for $5,000, you could come and I'm gonna show you how to like set up your whatever. And I got two people that bought from it, you know, and so it can be as simple as that. Of just like, hey, I'm working on a thing right now where people pay $5,000 to come to my house. We craft together for weekend. It's really cool. And this is like a mini version. So I wanted to say. You're not even saying you've sold in the past. This is the thing that you're doing. You're working on this. The price looks like. But this is gonna be mini version for you guys. So you can get, you know, you can get started on the path. And any of you guys who may be interested, let us know at the end. You can come. But for all you guys, this is a free thing. It's gonna be awesome. And that could be the simplicity of the, of the price marinade. So that's the first thing. Second question is like, you talked, you asked me like, it was the structure, like, where do you pitch and how is that? Was that the second part?

[C]

Like, when do I. Yeah, when do I pitch and when do I close?

[A]

Basically, yeah. So traditional. And did you say it's free and you have a VIP?

[C]

Yeah.

[A]

So what's the price of the VIP?

[C]

49.

[A]

Okay, cool. So the way we do it then. So obviously some registers, VIP 49 bucks. And then. Yes. And the event happens. So day number one, we typically do. Day number one is like, is mostly content based. Right. And then the end of day number one, we re pitch vip. Usually about a third of our vipers come at the end of day one when we're re pitching them back into whatever. If you have. I don't know if your VIP is like a secondary call or something afterwards, but typically that's what we do.

[C]

I'm thinking about doing that.

[A]

Yeah, that's what we do ours. Like, we'll do like the 90 minutes is the free thing. And then I'm like, all right, for VIPs, we're getting started in 10 minutes. This is we're gonna do now, VIPs, if you're not a VIP yet, go sign up right now. You got 10 minutes. And we get a huge flow of people to come in from the live thing. Right. So that's the first part. A lot of times the VIP at that point, I'll bike. And you also get the replays. Cause then like they're halfway through day one, they're like, I. I wish I had the replays. And a lot of times they become VIP just to get the replays.

[C]

Yeah, that's the main, that's the main offering is the replays. But I'm considering adding like a Q.

[A]

And A. Yeah, that cool. That's what we usually do. So, okay, then day number two, then is all about positioning to then do the sales. Day number two, the sale happens and you push. And then day number three, you do a RE pitch. So are you familiar with what a RE pitch is?

[C]

I'm assuming pitching again?

[A]

Yes, but it's a different type of pitch. So typically on day number two is where is more. So like the perfect webinar. Day number two, I'm doing like more of a full blown perfect webinar. I'm going through all the things. There's a stack, there's a close. It's like that, right? The repitch is less like restacking all the stuff, right? Like the people that buy from like, oh, here's all the cool stuff. The emotional buyers, like, they buy right. Then the next day is like where you're going for your logical buyers. And so usually then it's less of like me trying to stack value and emotionally get something more. It's like a logical argument I'm having. So it's like, hey, you guys know, you can do this on your own, but logically if you, you know. And so it's like more of a logical close or like for me, I'm trying to justify the price. Like some of you guys last night messages, they want to give it 500. Seems like a lot of money. So let me explain to you guys the alternatives, right? Like the alters alternatives are you try different pass and how it ends up being. Being more than 500. You know what I, you know, I mean, like you're trying to logically justify it. And then typically also in a repitch, there's like a heart close where it's just like this is why I created. And this is. We're trying to connect with somebody as well there. And so, and so it's not going back to the stack and the close. It's just like speaking to logic. Heart closed and pushing it back to the order form. And that's kind of the extent of it. And so that's kind of how we. That's kind of how we structure the three days.

[C]

Yeah, yeah. I have like a story in mind where I want to tell them how I've like started learning guitar like a hundred times. And every single time that I have to start, I have to like relearn the same stuff over and over again. So just kind of trying to encourage them on momentum.

[A]

Yeah, I love that. That'd be really cool. For the, for the logical. Are you playing guitar now? You don't.

[C]

From a point of shame.

[A]

Okay, imagine. Oh, imagine this. Like, like the emails to get people on day number three. It's like, hey, I'm going to be performing a private concert for you guys. Make sure you show up on time and then come out with your guitar and talk about and then start playing and just be horrible. And you guys, you guys, I can't play guitar. Let me tell you why. And then like, wouldn't that be such a cool thing that hooked to get somebody on, like, she's doing a private concert for us. And then you have that story that kind of raps in would be, oh.

[C]

My gosh, my sad, sappy story. It'll be like, I love it.

[A]

That'd be so fun.

[C]

That would make a great ad, actually. You might see for sure on my.

[D]

Facebook ads, I have to just say that's marketing gold. You just got. That is gold.

[C]

That's awesome.

[A]

Yes. I love it.

[C]

Okay, I'm gonna let somebody else ask a question. Thank you so much, Russell. I really appreciate it.

[A]

No worry. Good luck, Nancy.

[C]

Thank you.

[B]

That was. That was so cool. I loved that.

[A]

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[B]

Hey, let's hop over to Kimberly. How can we help? Kimberly?

[E]

Hey there. Good morning. It's nice to meet you. Russell.

[A]

YouTube.

[E]

So I, I'm, I'm new to this whole thing and I'm an expert in Kundalini yoga. My, my niche is working with perimenopause or menopausal women as well as women who, who have challenges with fertility. And you know, I did the stats on it and it's like 1.1 billion women with those perimenopausal menopausal symptoms that are now just kind of coming to light, which I kind of love Instagram for because no one really ever that stuff. And then I do the fertility challenge because I had my own challenges with that and I think that that's a really Challenging time for a couple's life. And Kundalini yoga has been scientifically proven to help reduce anxiety and reduce, you know, the internal systems that take place during these, these kind of tumultuous times in someone's life. Right. So I, you know, for, for fertility, the record is 6.1 million people, but I personally think there's like a whole bunch of people that are undocumented. Right. Because a lot of people have a lot of feelings around that. So I think there's more out there that could be helped with it. And what I'm. What I just did, and I launched with Dante, who's amazing, is I just started with a 20 minute, like, intro class to say, hey, this is scientifically proven. This 20 minute a day will help reset your. And then I have these workshops that are seven class modules that kind of go through the seven layers of the bodies. Because there's lots of books that are written that like, the body will keep score. Right. So even if you overcome a challenge in your mind, your body may still be holding on to something which may be preventing you from feeling better or having that baby or whatever it is that you're trying to do. And I guess my, my question is, while I'm literally just launching and I just attach clarity, like yesterday, you know, speaking, speaking to this community and, and trying to grow the community and, and just trying to raise awareness to help all of the people that are going through all of this, I'm trying to get. I have my 100 like you, like you talked about, but I'm just trying to figure out how to get carved into that niche, so to speak. So that's why I wanted to speak with you this morning.

[A]

Gotcha. Are there other people in that, in the fertility market that. People doing like your niche, Is that a known thing or is it like a new thing? I've never heard of it, so I'm curious.

[E]

Oh, okay. Well, you know, I work with, I work with doctors for an ivf, and so I'm literally just going to doctors because there's, that's like the women that I don't think are really documented. So I've just kind of started communicating with them because that's like a whole, like a whole on earth like, place. Right. So that's, that's where I started. Okay.

[A]

But in the, in the, in the known market of people trying to deal with fertility issues, is anybody else talking about this concept?

[E]

You know, I don't, I don't think it's talked about enough, to be honest. There's a lot of, you know, there's a lot of hidden shame for women about having that struggle to get pregnant. Right. And then you have, you know, a husband who's trying to be really supportive, and you both kind of, you know, just struggling with it. So I don't think it's talked about enough now.

[A]

Okay.

[E]

But I researched that.

[A]

Yeah. So what I usually do when I go into a market, like, the first thing I'm looking for is, like, I want to understand the ecosystem, right? So, like, if I was going to be a real estate guru, I would go in there and I would fare. Who are all the other real estate gurus who are currently in this market? Right? Who are they? What are they doing? And then what's everyone's different angle? Like, okay, this person's teaching flipping. This person's teaching short sells this person. And like, I figure out the whole ecosystem of what are all the things, all the different ways that people in this ecosystem are trying to solve the problem of teaching someone to flip real estate. So if you have been the same thing, like, it's like in the marketplace of fertility. And again, my wife and I went through this 20 years ago. Our twins are 20 now. So I. There was a time where we were into this and we were studying and we were reading things, and we were in the groups and we were trying to do stuff, you know, and so I would be looking at that, like, who. Like, who are the voices right now in that market? Because I'm sure there's people that are just very much like. Again, like, I have a friend who's an acupuncturist. Like, she teaches and she does acupuncture for fertility. There's other people that do, you know, traditional medicine. There's people that, you know, there's. There's. It's like, I would. I want to get to know that market really, really well and then be like, hey, inside that market, is there anyone that's like, that's you. Because are there other people teaching this concept or doing this? And are they. Are they doing podcasts? Like, what's. What's it. What's the landscape look like? Right? Because you start looking at that, you realize that, you know, there's the. There's this population of people again, the known population of this ecosystem. But like you said, there's a huge halo effect where, you know, all the other people that struggle, that aren't talking about, aren't showing up on reports and stuff. But. But it's like, where. Where are they getting Their information, where are they plugging into? And then your. Your role is to come in, like, what's my unique thing? And again, I think what you do is unique. I've never heard of that before. There's maybe other people doing it, but that'd be my first thing I'd be doing for my market research is really understanding that. Right. Because then if you know that now it's like, okay, these are all the players in this market. They're all trying to help things. And now it's like, it can become really easy if there are podcasts or YouTube channels or Instagram channels, like, for you to come in and be like, I have a really unique, different way that this works. Let me talk to your audience. Let me share this thing. Let me, you know, let's get your people on my webinar. We can try something. You know, like, it's. That's. I mean, that's basically how it works. I see the people that have the most success in any business are the ones who go into whatever the ecosystem is and figure out their unique angle and then partner with all the other people in that ecosystem to bring their unique flavor to this, to this conversation. You know what I mean?

[E]

Yeah. Like, I'm thinking as you're saying that, and you know, the health and wellness events, the now in the. In the hospital communities that are popped up kind of everywhere, that might be a good place to start, as well as the podcasts and the YouTube. I have a YouTube channel, but to, like, talk about it with on other people's YouTube channels. Okay.

[A]

And the next question is, like, have you. Have you had a chance to work with someone yet and who was having struggles with fertility and actually have babies afterwards going through the process with you?

[E]

I mean, I did it myself. Like, I did it myself, and I work with. I worked with someone who helped me in the process, but have I worked with someone yet? No, not yet.

[A]

Okay, well, cool. You got the personal case study, which is step one. So next thing I would do is I would go put it out there. Like, go find five or six people and take them through your process. And, like, just see, because, like, this is something that as soon as you get, you know, you have your own success story. As soon as you start getting other people's, that's when this will go from, like, this to, like, start taking off. Because then you start sharing. Like, all right, some people thought I was crazy, but I worked with these. You know, that was so. And so let me show you the process, what happened and, like, oh, here's the baby. You know, like, those kind of things will help just dramatically amplify everything you're trying to do. And so I'd be looking immediately, like, how do I start building some case studies? Let me go find some people in this community. Like, let's put some messages out there. Just like, you know, I mean, I was thinking like my wife and I, if we would have saw someone who posted, like, hey, you know, if you've tried this, this and this and you're still struggling, there's this new thing that I've been, that worked for me and I'm working with a group of people to like, help them. Like, if you're interested, you know, come apply to be part of this thing. And you could, you know, I mean, you could get some people really easily and then, and then take them through that process.

[E]

I think that's such a personal thing. You know, it might just be a personal one on one class that I would offer then for, you know, like 10 series, sell a 10 series pack, basically, because it's a personal. I feel like it should be offered one on one to begin with. And then you can open it up or, or, you know, film it or video it and then sell that. But I'm not sure.

[B]

Russell, why, why did, why did you, why did you immediately say group coaching? I'm sure there was a reason for that.

[A]

I didn't. So I didn't necessarily say group coach. I said find five or six success stories. Like, go and find those people and. Okay, okay, same thing. Like when I, before I started coaching, if you read.com Secrets, I found a bunch of people like Drew Canole and I went to Neil Strauss and Tony Robbins and Dave Ashbury. Like, we built funnels for them. And with them, it wasn't a group coaching program. It was me, me proving that the things that I do actually work. And so. And then that gives you the street cred that you can, then you can leverage. So, yeah, I think it is 100% one on one. I think it's. You find you can find people in your community who work really close. But like, go and like earn the success story. Like businesses are based off success stories, right? And getting people results. It's like, go and earn that. That's like the most important thing you could do because then you've got the credibility that'll make everything else become a lot easier. And obviously, you know the process. You can teach it now, but when you can teach it and you've got absolute certainty, like, you know, I helped five women and two of them got pregnant. Like, that's a, you know, three got. Whatever that is. Like it's going to increase your confidence as well and then. Which helps in the ads, in the funnels, in the selling, like everything else along the way, you know.

[E]

Okay, when you do that in the beginning, should I offer that just as a, you know, let me work with you because I'm starting this case study. So it's like for free or would you charge them?

[A]

You can do both. I work. I did mine for free. That's why I did mine. But either way, you know, it just kind of depends on your comfort level, if they're willing to pay. The biggest thing is just like whatever it takes for you to get those is like, that's going to be the most valuable thing in the world for you.

[E]

Okay.

[B]

Russell, would you say that kind of comes down to the quality of the people that you're working for? Like for instance, working for a Tony Robbins means you're going to get in front of a huge crowd of people more than happy to do that for free. That's a great investment. Does that kind of dictate for you?

[A]

Yeah, for sure. Yeah. I definitely was going out looking for case studies of people I could that, you know, but same time, it's like, I mean, you can even go back to someone say, you know, in the future this is going to be a $10,000 coaching program. I work one on one with somebody, but, you know, I'm trying some case studies. So it's going to be two grand or a thousand or five, you know, whatever. Whatever makes sense. I don't know the numbers are. But something. But again, if it was me, I'd be less stressed about making money today and more like how do I get success and results for these people? Because that's gonna make you a lot more money, you know, over. Over time.

[E]

Okay, all right, great. Thank you.

[A]

Yeah, no worries. In fact, one idea that might. So I'm gonna take putting down a rabbit hole. If you go to YouTube channel and look for an interview I did with Richmond Din on tiny challenges, I feel like the tiny challenge model would be really effective for what you're trying to do. It's a one on one challenge with one person and it's. Anyway, he talks about whole thing. He spoke at FHL 9point or FHL International about it, but YouTube video goes over it for free and it kind of walks you through it. In fact, I think, hold on, I might sell a book for Richmond. I think it's tinychallenge.com I was on Amazon. So tiny challenge Richmond in on Amazon. If you read that book, it'll walk you through it. But it's basically doing a big challenge, but it's just one person and so it's like a really good way to start and start harnessing these cases and stuff like that. It's pretty cool. It's a really cool process.

[E]

Thank you.

[A]

All right, I have something I can't tell you publicly, but I have something cool about tiny challenges that's gonna freak you out here in a minute. Anyway, so there's me teasing.

[B]

Box me. I'm ready. Hey, before we move on, Nancy had a really good follow up question. I'd love to hear she said. So sorry, forgot to ask. When should I close the cart? After the challenge three day Challenge day three is a re pitch. What do we do?

[A]

Cool. So typically for me I like doing like I love selling on Thursdays. I don't know if it's just superstition but in my head I feel like Thursdays is my favorite day to sell. So what I usually if I'm doing three day, I'm doing Wednesday, Thursday, Friday and then I'll let it run through the weekend and I usually close like Sunday midnight. So I'd run for another 48 hours or so after the challenge. That way people can well go watch the replay. They can. You know you can have some urgency and scarcity but gives them a little time to for the logical buyers. Sometimes logical buyers need more time in their head to justify it. And and then you also have the buyers who only buy based on fear which is urgency and scarcity creates fear which is like you know, we're pulling this away. It disappears at midnight Sunday you gotta buy and like ah, they freak out and then they buy as well. So yeah, I'm usually probably if my day, three's Friday, I got Saturday Sunday. So two more days. So about 48 hours after my last event is when I close down.

[C]

Okay, awesome. Thank you so much.

[B]

And would you hit three emails on.

[A]

Sunday at least you want to over annoy those people. Frank Kern does like nine emails the last day of his but yeah, you, you the more the merrier. So like for us we do a minimum of three so it's like one in the morning, like hey, last day watch replay. And then after that it's like you know, hey, eight hours left, here's the link and it's like you got an hour left. Go now. Hurry, hurry. And what's crazy is like, it's. So this happens in launch, like your first third of your sales come like immediately next third sales come over like that five days, grind slowly, and then last third sales come in like last hour. It's like the most annoying thing. You're like, do you guys just buy up front? So we have to do all these like, marketing things, but, you know, they work, so we just keep doing them.

[B]

Right. Because if we didn't do those marketing things, they wouldn't buy.

[A]

Yeah.

[B]

Amazing. Okay. I love my job, man. Let's keep it going. John, you're next.

[A]

John and I got matching T shirts on today. What's up?

[B]

Offer Lab is doing a huge launch. I believe it's the 3rd of September. Is that right, Russell?

[A]

Yeah, 3rd of September. We're doing a big rollout.

[B]

So very excited for that.

[A]

It's really cool.

[F]

All right, so. Hey, guys, I'm excited to be back.

[A]

On the call with you guys.

[F]

So my question is a one to many sales question. So with one to many. And when it comes to like, affiliate marketing, if I was going to, you know, promote an event or promote something, like offer labs and do training events, things like that, would you be following the perfect webinar during those training, training events to, to sell or whatever offers you're promoting? And then like, how would that, how would that look as far as like, running through, like the one thing and the three secrets and overcoming like, some of the, the false beliefs and the, the breaking those patterns when you're promoting somebody else's product?

[A]

Yeah, great question. So part of it depends on, like, the person I'm promoting, if they're really, really good at doing that. A lot of times my, my job as an affiliate is to, like, is to create excitement and buzz to get them to go watch that presentation. Right. Like, if I know the person I'm promoting is really good at it, you may know the person doing this is kind of good at that. So you wouldn't have to necessarily replicate it and do it if you're selling something with a person. You know, a lot of times I promote something and the person's not good at selling. So I will have my own separate little mini event where I'm doing the whole thing and I'm selling. So both those work what I prefer doing. I love it when the person's actually doing selling and say, what I'm doing is supporting. And so if that's the case, I try to figure out some kind of dramatic demonstration to get people into some extra or, you know, some kind of Thing where I can have time with them separately and I can talk about it. And then for me, it's less of, like, going through the whole process and more, like, getting people excited. And then how do I increase the value? What can I create to make this more irresistible? So, like, when I was a hardcore affiliate, 90% of my time was just creating really cool offers for the people who bought from me. That's why I won. Every affiliate launch for, like, a decade was just like, you know, and I look at the best affiliates now. Like, so what I would do is I would. I would figure out what's my own. What's my version of this hook and angle. I'd bring them over, and then I'd be like, with them watching the thing, like, here's the thing. Go watch video 1. Go watch video 2. Okay, webinars come and all get together, right? And then in the process, I'm like, okay, when you guys buy this, like, yes, they're going to get his thing, which is amazing. But when you buy through my link, we're also gonna get this. I'm gonna give you this. We're create that. And, like, that becomes more of, like, how I would do it as an affiliate. Just being, like, with them in the crowd, watching this thing, getting them hyped up, getting fired up, and then giving them a reason to buy from you specifically. In fact, I wonder if I'm still live. When Dean and Tony did their launches, I had a whole page I did because I can't remember the domain name. Dang it. Anyway, when they did their big launch for Mastermind, I was like, how to make this separate? So I went and I found a polio stuff about a mastermind, and then I did a video about that, and I pushed people to my thing. They registered. And then we built our own little mastermind, and we, you know, we talked about. And then I was like, in the course, I was like, sharing stuff I learned from the course. I was sharing my ideas. And then when we got to launch day, I was. I was part of the launch. I was, you know, I'm like, I'm gonna be here, guys. Come watch it. And when you buy from me, I'm gonna give you this, this, and all these other bonuses. And yeah, I was their top affiliate. Like three or four. Your top three affiliates. Three or four years in a row, just doing that. You know, I found one hook of the thing, which for me was masterminds. And then I went deep on that, nerded out on it, and then gave.

[F]

Bonuses so look, it's almost like just like build up some anticipation for the big event, create some noise, and then just participate and create a group and do it with them. Like on a live zoom or something like that. When we're actually watching the event. Something like that.

[A]

Yeah.

[F]

Like a watch party or something.

[A]

Yeah. Watch party. Watch party. Yeah. Okay, cool. Because the job of a really good affiliate is just adding energy to the thing, right? Like, they're already excited, but it's getting more excited. And then it's like they already want to buy the thing, but then they really want to buy the thing. Cause there's the next tier. You know what I mean? Cool. So thank you. Appreciate it.

[B]

And as you probably know too, John, when new things hit the marketplace, you see all the Facebook comments. Everybody says, who's got the best bonuses? Who's got the best? So make amazing bonuses. It's awesome.

[A]

I had one time, we're probably not gonna do this, but I had a friend who made. His list was small, but he made a really, really good bonus. And then the offer creator emailed the entire launch list. Like, check out so and so's offer. Look how good it is. And then he became the number one affiliate. Like, anyway, it was really bad. Cause he stole commissions from other people. Cause everyone's like, canceling and rebuying. Cause they wanted his thing. But he had to become one affiliate in this launch. And he's like, I don't even know what happened, but the guy promoted my offer to the entire launch list. So you never know what's going to happen. Awesome.

[B]

Thanks for the question, John. That was fantastic. Let's roll over to Taylor. Hey, Taylor.

[D]

Hey. So it's going to.

[C]

My.

[D]

My question is in here. But first off, I have to just say, Russell, you are incredibly great at creating raving fans. I use you and your business as an example for my clients. So my background, I've been a director and producer for TV ads. And back in 2014, the Harmon brothers. It's like, put you on my radar. And I was looking at your stuff and I was like, yeah, yeah, yeah, okay. But I was helping a client, and it never. You never entered my orbit. Right. But you were there and it wasn't. And you'd come up on my social media ads, you would come up and I'd be like, who's this guy? Who's this guy? And the minute you started talking about God and Napoleon Hill, like, I could hear my brain screech and hit the brakes in front of Loeb. Smack. And I Was like, okay, now I want to know who this guy is because he's talking about God, high priority in my life. He's talking about Napoleon Hill, which. Love the man. I think it's a mandatory read for everybody. And I came into your orbit, right, But I was still on that outer circle. Like, not all the way in yet. I'm not all the way in yet. And then I started seeing the people you were surrounding yourself with, and Eileen Wilder, like, grabbed my heart and swose it. So. And now I see the second layer of people that you keep close to that like Chris and Chris and Jordan and Dante here. Like being in the prime movers and being in that circle and seeing who's in your orbit and how willing they are to teach and rise us all up. I know without a doubt you are going to change more lives and create more millionaires than anyone ever. And I do hope the day that you. You get to cross over to the other side, Napoleon's heels right there to shake your hand and say thank you for taking what was present on my heart to help and take it to the masses. Because that's what you've done. And I'm so grateful that you, you got in my orbit. You've changed my life. I entered prime movers with one offer, and I think I'm up to six and haven't launched any of them yet. But it's constantly evolving and moving, and I just have to thank you for, for everything you've done. And my, My question is, because I'm so curious, when you look at something and you can figure out the funnel, what are the steps that are going on behind the scenes? Like behind the whiteboard, before you ever get to the whiteboard? What are those steps that you're. You're going from A to Z or do you just go from A to Z and then fill in the blanks in the middle? And then my second question is, I want to. Your daily routine is I want to know how your day starts and how it ends.

[A]

All right, well, first off, thank you for. I got chills. And yeah, so that was. I. Thank you. That made my day. So, okay, so what does that. What do I. What do I go through? So it's interesting question because I don't know how conscious it is or not conscious, but I'm very much. I practice what I preach. You know, the concept of funnel hacking that I always talk about. I don't know if people think it's like just a catchy term or something or whatever, but like, that's what I mean. That's what I do sometimes. It's very subconscious now because I've looked at so many funnels and so many ideas and so many offers, you know, but even with that, like, before we create anything, like it's. I spend a lot more time doing research than most people ever put into the product as a whole, right? Not by research, I mean, like, I'm trying to figure out, like, who has sold something like this in the past. What did it look like, how did it work? How did they structure, what did it, like, who's in this market? Like, what are they actually selling? Like, what are the, you know, what are the things that, that this market are excited by? Were they frustrated? Where's the pain points? You know, I spent a lot of time doing that because I hate, in fact, in our, the prime mover business, which is like our, the info side of our business, you know, like in our values, like one of our core values is funnel hack first. It's not like, okay, let's go figure out how to do this, like the first. It's like I always tell people, Mike, before you go and try to do anything, like funnel hack first, like, like, who's already done some versions in the past, let's go find that. Let's look at what's already been created. So I think I'm so obsessed with like the old books and the old things. I mean, there's people that thought about this stuff before. Let's go find these smart people and see what they figured out and we'll start from there versus us, starting from ground zero again and working through, you know, so someone comes to me like, we're selling a green drink or we're selling a dog training program. We're selling a. Whatever. I'm just like, okay, what do I, like, what are the things I've seen in the past? Or if not like, how do I go find those things? And it gives me a really good foundation and to build off of. And so I think before, in my, before I was doing that, I had a lot of like, ups and downs that weren't successful. And then after I really started getting good at that and focusing on that, then, then most of the things we put out nowadays are successful because it's not just a guess anymore. It's like, I'm going to go figure this out, right? That's why I think earlier, I think I can't remember if it was Nancy or Kimberly who we're talking to, but I was like, the ecosystem, right? The Ecosystems. I play. I am very hyper aware. I remember I had some guy came to me and he was like this big real estate guru. He said, and he was asking me for coaching. I was like, oh. And I started naming off. I'm like, oh, did you see how Pace did this now? How Joe McCall did this, how so and so did this? And like, and I knew every single person in this space. And he's like, I don't. He's like, what's the guy's name again? And all this stuff. I'm like, you don't know any of the other people in your market. Like, how are you to have success? Like, I know what everyone. And not even my own market, but I'm, I'm so into every, like so many different markets because I'm coaching a lot of people. Like, like, I know the, the ecosystem in each of these markets. I know what people are saying. I know what the pain points are. I know what the price points are. I know, like, and so because of that, like, if I'm building something from coaching somebody, if I, if I know, it's like there's all this pre data I have. And so now I'm not just guessing now it's like, cool. All right, so and so did this. This is how it worked. This is how they did here. This person did this. Let's make a version that we're going to take these three things and add this in and tweak this. And then now we got a structure and then we can run really fast. So that's kind of what goes on behind my head is just looking backwards to see what things have worked prior. I don't think I'm very creative as much as I am just a really good remember. It's funny, like, a couple years ago we launched 30days.com, which was a book about if you lost everything and you were starter from scratch and all you had left was a ClickFunnels account in 30 days, what would you do? Like, that's literally an offer that I saw in 2021 when I was in college. This guy named Joe Kumar launched and then it disappeared and he disappeared and no one remembered for 18 years. I was just like, we need a new offer. I'm like, oh, remember that one? Let's just do that offer. Like, just make our version of it. And everyone's like, you're such a genius, so creative. Like, no, someone did 18 years ago. But I've been looking back in history a lot longer than any of you guys have because I'm just looking at, like, what historically worked in the past that I can replicate and we can model and we can do again today. OfferLab, for example, this company we're about to launch, everyone's like, you're so smart. How'd you think about that? I'm like, oh, my friend tried to launch this 16 years ago and he failed because the technology couldn't do it. So we just took that idea and built it. I guess that's. You know what I mean? And so for me, it's just. It's. I focus on the history of this game. I understand the markets that we're playing in, and then from there, I'm just figuring out what's my version, how to make my thing unique, what's something no one's doing anymore they used to do. That was working. Working. Right. And that's kind of. Yeah.

[D]

That's insightful to hear that.

[A]

Yes. So that's the answer to question two or one. Wait. Yeah, Question two. What's my routine, man? Okay. I should just someday do a whole video going deep into it.

[B]

But I would love that, Russell. I would love that. I'd watch ten times a day.

[D]

I'm with you, Dante.

[A]

That would not fit in my routine because you were tied up. So I say I could give you the block by block and I'll talk about it a little bit. But I think the more important part is understanding presence in the moment. That's where most people make the mistake. Right? Like, I see people who are at the office, but they're still at home, or they're at home, but they're still at the office. I see people who are on a call like this, but they're also over here and, like, their brains in different places. And so for me, it's like, what? Like, I have so many things I'm doing. So when I'm doing something, I try to be very, very present. It's the reason why I'm not good at. I have some friends who are good at switch tasking. We're like, they're this, like, 20 different things. Like, I don't do well with that. Like, I like having, like, my assistant, Taylee knows, like, my. Like, I want a lot of time to focus on a thing so I can get the thing done. Because I want to be very, very present. I want to, like, spend an hour and then shift over here and then shift over here. Like, that's very difficult for me. It's like, I want dedicated time and I can go deep on something and focus on it. But I want to be very, very present, right? Like, this call. Today's a crazy day, and I canceled all the other meetings except for this one. Cause I want to be here for this call. Like, I love this. And then, like, I have, like, four things. Like, I'm the best man at Steve Larsen's wedding tonight. I have to write his best man speech. And I probably should be doing that instead of here, but I decided to be here. So, like, I'm present here, but the second this is done, Like, I see the tab on my computer right here. Like, as soon as it's over, it's done. And now I'm here and nothing else matters for me. Getting the speech written for tonight, right? Like, and so, like, I'm very much, like, present in the thing that I'm doing. Because if we're. If I'm done this, I'm also trying to type this. I'm not going to be able to be present and stock it. Like, none of the work will be as good. So, like, that's the most important thing is understanding that. And then in that. Now it's like, okay, based on that, like, what are the. Like, where are the segments? My time, like, so in the morning, when I wake up, it's like, that's my time where it's like, if I'm going to exercise, I'm going to read. Like, it has to happen before everyone else. Like, those times, like, they're blocked out. And then when I'm reading, like, that's what I'm doing. I'm working out. So I'm very present in that, right? And then the next window is like, my wife and my kids are waking up, and they're like, I am, dad. I'm helping lunch. As I'm driving to school, I'm like. Like, I'm just very present there. And then when I go to the office, like. Like, I am very present here. I'm doing the things, you know, when I get home again, this is like my metaphor. Like, I drive in the garage, and I. And I walk through the garage before I walk into the house and my door, like, I stopped for a second. It's like, okay, it's been a heckful, hectic, crazy day. And I'm like. But, like, as I'm walking through the door, like, that all stays on this side of the door, and I'm coming this side the door, right? And I'm not perfect at this, but I try to, like, not be on my phone all night. I try not to, you know, like, I Try to like, separate. And so, like, when I'm back home, I'm like, I'm dad again. And then my kids go to bed. Now I'm husband. Like, I just try to be very present in the things. And so that'd be the. I mean, those things I think are more important than like, what are the supplements you take, what time you wake up. We can go into that kind of stuff. But more so it's just understanding that. And I don't know if any of you guys have ever done a time test before. I remember Alex Sharp from back in the day used to be one of our two comma club coaches. And he made everybody do that. And so it was really annoying. But basically you have this timesheet every five minutes you have to write down what you're doing. And what's crazy is almost everyone in the coaching program and most of our employees, when they did it, their big aha was like, wow, this is crazy. I'm only actually working like two hours a day during an eight hour day, right? Because of all the other. The conversations, the this and the this. And for me, it was different. Like, I realized that I work eight hours and eight hours a day. Like, I. When I'm here, I'm doing the thing, I'm not doing other stuff that people waste their time on. So I don't know. Those are some of the. Some of the things. I hope that helps a little bit.

[D]

No, very helpful, thank you. Because I think we struggle with being presence. You know, we're all over the place. And hearing you say that, you know, gives me a little motivation to do the same. So thank you.

[A]

It's hard at first because your brain's like, da, da, da. And just like nothing else matters. Like in this moment. In fact, I remember this was the coolest thing. Sean Whalen. I don't know if you guys know Sean. He is the Lion's not sheep business and brand. He spoke at one of our events and he said something. I'm going to mess it up. It was so profound. One of the people, one of the people in my inner circle asked him the question. They said. They said, what's your purpose? Like, why? Like, what's your purpose in life? Whatever. And he's like, my purpose is this moment right here. He's the only one I got. He's like, there's yesterday, there's tomorrow. But he's like, but he's like, the only thing that actually matters is what happens right here, right now. Because this only I can affect is what's right now? And I was just like, at first. At first I was like. I was like, no, like, you're. You're building this whole company like this. That's your. That's the most important thing. It's like, no, this moment right here is the most important thing. And he said that. It was, like, so powerful to me because it's true. Like, most important thing I could be doing right now is this, right? Because I'm here. Like, there's nothing. Like, I'm not with my kids. And it sucks because I'm here, but I'm here, right? And next week, I'm driving my daughter to college. The most important thing is sitting in the car and just like, like, you know, being with her and then, you know, like. Like whatever you're at, like, that's the most important thing. So, like, focusing on that because it doesn't serve you. It doesn't serve any of you guys or me if I'm thinking about the next thing or whatever. Right? And so it's. It's a. Hard muscles kind of start flexing, but when you get better and better at that, that's when your productivity, how much stuff you can get done just dramatically increases.

[C]

Thank you.

[D]

Love being in your orbit. Thank you so much.

[A]

Well, glad we got you in the orbit eventually.

[D]

Yes, you did. I'm so grateful to be here.

[A]

Very cool.

[B]

That was awesome. Anybody else going to do a time audit next week?

[A]

It's a painful thing when you first do it and you start realizing, like, wow, what have I done my whole life? There's so many things.

[B]

Yeah, I'm definitely doing it, like, because I'm super blessed. I get more responsibilities and click funnels every day, and I'm blessed for that. But then it starts to pile up, right? And then. And then you wonder, am I maximizing my time? Like, I took eight hours to not do the things I. Other things, family, whatever. I'm doing it. Am I doing the best I can that I haven't heard about that in a while? I'm definitely doing it. If anybody else is doing it next week, let me know in the chat.

[A]

Cool.

[B]

And do we have any final questions, gang? We do have a couple minutes. Russell does have to write a best man speech. So, hey, maybe we give him 10 minutes back and he can do that. But he. He's not here because he wants to be. He has to be. He's here because he wants to be. So if you have a final question, please feel free, let us know.

[C]

I actually just asked chat GPT what Based on what it knows about me, like, what's my biggest weakness? And it kind of, and it kind of said something about like how I spend my time and how I'm like, I'm way too into the like small details and stuff like that. So if anybody wants to try that, it, it's actually, it's a little scary. But like, it's a very good thing to ask.

[A]

Chad DPD It's a good judge of character. Tells you everything about yourself. That's awesome.

[B]

I think, I think we're rocking today, Russell.

[A]

Okay, well, thanks you guys for hanging out. I appreciate it. I'm gonna go. It's funny because so I'm Mormon in the Mormon world. Like, we do weddings way different. So like I've never been a best man. I never, I haven't been to many like traditional weddings. Like last night we had a rehearsal dinner. They told me the day before, like, you come to rehearsal dinner. I'm like, what's that? Like, so we rehearse like us getting married. I'm like, oh, I didn't know that was a thing. So we did that. And then. Yeah. And then they're like, so you have a speech tomorrow? I'm like, what? Like, how did like, so this is like, I feel like a brand new beginners like last time googling how to give a best man and watching best man speeches. Like, yeah. So I'm learning a lot. This is different than I'm used to, but it's good to be good thing.

[C]

You're not new to giving speeches.

[A]

So this is Kate. If you guys don't tell anybody, it's at the wedding. Can you guys keep a secret? So if you know like Stephen Marley, they sold tickets to the wedding. So they have that. And then they had upsell. They did a relationship day yesterday. They have a biohacking day tomorrow. So the upsells, upgrades and all the extra money they make above and beyond their cost, they're donating to charity. But because it's like most of the people in the room are like, are like funnel hackers. Like, it's like a funnel mini funnel hacking live reunion. And so my best man speech is going to be a perfect webinar. So I got an origin story. I got three secrets and I'm going to do it again. Y' all swear? Put your hands up. You're going to keep this a secret till after tonight. Nobody says that. Okay, I'm going to do a stack in the clothes I'm going to pitch where they can Everyone there can go, can go on the honeymoon with Steven and Marley for $5,000 if they run to the back of the room. So, so there's Russell's version of best man speech. And then, yeah, we'll see what happens. So wish me luck.

[B]

Oh my gosh, I love that. I got to get a recording. That's going to be gold.

[A]

Please have the three secrets. That's what I'm working on. So anyway, so that is awesome. Thanks, everybody. Appreciate you all and keep writing your presentations. One thing, three secrets. Stacking the clothes I'm doing tonight live at a wedding. You guys do it tonight on your Facebook lives or your zooms, wherever you're doing them at too, because the process works. Anyway, thanks, Dante, Matt, I appreciate it.

[B]

Amazing. Thank you, Russell. Appreciate you so much.

[C]

Thank you. Thank you so much.

[A]

Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sewingonline.com podcast.

[D]

You say you'll never join the Navy, that living on a submarine would be too hard. You'd never power a whole ship with nuclear energy, never bring a patient back.

[C]

To life.

[D]

Or play the national anthem.

[A]

For a sold out crowd.

[C]

Joining the Navy sounds crazy.

[D]

Saying never actually is. Start your [e-mail] America's Navy forged by the sea.

[A]

You say you'll never join the Navy, never climb Mount Fuji on a port visit or break the sound barrier. Joining the Navy sounds crazy. Saying never actually is. Learn [e-mail] America's Navy forged by the sea.