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Josh Forte
What's up everyone?
Russell Brunson
This is Russell Brunson.
Josh Forte
Welcome back to the Marketing Secrets podcast.
Russell Brunson
This is the fifth and exciting concluding episode of the interview with me and Josh Forte.
Josh Forte
Going into the book Atlas Shrugged. I hope you've enjoyed the last couple episodes.
Russell Brunson
If you missed any of them, make sure you jump back in time because if you're just listening to episode number five, you missed everything leading up to this.
Josh Forte
So make sure you go back each week.
Russell Brunson
Over the last four weeks we've been releasing a different episode, so make sure.
Josh Forte
You go watch all those. This is part of a five hour long interview that me and Josh, 40.
Russell Brunson
Did during 2020 after I first read Atlas Shrugged.
Josh Forte
I recently just finished the book again.
Russell Brunson
And wanted to go deep dive back.
Josh Forte
Into it and it's been a lot of fun.
Russell Brunson
So I hope you guys enjoyed this episode. This is the exciting conclusion of our Atlas Shrug series. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets podcast.
Tony Robbins
So one of the things you talk about in, well, actually expert secrets, but I think it, I mention it, she kind of mentions it in this book too is like creating belief by like looking up to somebody and like, if you can't see it, if, like nobody else has done it, it's hard for you people to kind of like imagine and ingrain it. So like, who do like for me, I look up at, I'm like, who.
Josh Forte
Do I want to be?
Tony Robbins
Like, who? What business do I want? I'm like, okay, cool. Like you and your books. Like, I want to be like that type of bit here. And then like for Katie Richards is another one. I'm like being a powerful person just in general, like, okay, like these are like the people that I like look up to and I'm like, okay, like, that's what I'm Going towards. So I'm like, for you, who are those people, like, in your life that you, like, look up to? And you're like, okay, like, that's. That's because I feel like the higher you get and, I mean, you're not all the way up the ladder.
Josh Forte
Right.
Tony Robbins
Like, there's still plenty more, but, like, you're way above where the average person is going to get to. The average person has a lot of people they could look up to like you. There's a lot less options. I feel like, like, who are those people that, like, you look up to and go, okay, like, that's what I'm trying to be more like. Or that's where I learned my lessons from.
Josh Forte
Yeah. There's different parts of my life for different people, too.
Tony Robbins
Yeah.
Josh Forte
Like, I look at the business side, I think the companies I aspire to be, like Salesforce, Shopify, HubSpot, like, those companies are just like the next tier, but from where we are, that they've crossed the chasm where we're still trying to figure out how to that next year. Right.
Tony Robbins
Yeah.
Josh Forte
I think watching them has been. That's what we said. We go to Dream Dreamforce two years in a row. Just because I wanted to. I talked about, actually, my podcast.
Tony Robbins
Yeah.
Josh Forte
When I was out there, like, I needed to see it to, like, understand it. Because, like, I remember when I was wrestling my dad my freshman year took us to the rest. Just started wrestling, took us to state tournament. I saw this guy on my team win state and I was like, that's what I want. That's exactly what it was.
Tony Robbins
Yeah. Yeah.
Josh Forte
That became my goal. And I was like, yeah, you have to see it to do it. So I think for me, like, those are kind of the business. I look up to people. I mean, Tony from, like an influence, like, people speaking. Tony still to me is like, who's bigger than him?
Tony Robbins
Right, right, right.
Josh Forte
Or better. And, like, the fact I've had a chance to build a friendship with him is really cool because I. It's been interesting to see him not on stage. You know, I mean, like, everyone has a chance to see him on stage, and he's the best in the world there. But then you see him off stage and see, like, who he really is, and it's just cool to see that. I don't know someone who's been doing this for that long, consistently, who still cares, who's still doing this. He doesn't need money, but he still is doing events almost every day of the year because he likes you. Know he wants that. So I think, I think he can stop. Yeah. And I get like, I have so much respect for that saying. That's, That's a big thing. Yeah. Just different areas, life, there's different people. But what's it like trying harder and harder to get closer and closer to him? Because I like seeing. I like understanding them not just from like the, you know, the outside, but understand from inside because just it's a different perspective you don't get. Typically, you know. I mean.
Tony Robbins
Yeah. What is it like? Like, what is Tony like?
Josh Forte
Honestly, he's like a little kid. We went to his house and I can't talk with details. We had a slide in his house. He went down the slide with us and it was really cool. And like, we had a chance to go with him and did a meditation thing and like, the way he served us when we were with him at his house, you can tell it's how he wishes he could serve everybody.
Tony Robbins
You.
Josh Forte
Know, and there's his heart. Like, you saw, like, he's in this room serving us and like he's crying and you see this emotion. You're like, oh, my gosh. Like, he would do this for everyone if he could, but he can't. So that's why he's doing these big scale things. But it's the best way he can do that. But I think if he, if he could, he would do that for every single human that he could. Like, it's just, it's really. I don't know, it's. It's, it's cool. There's been a lot of situations I've been around him where he could have not. He could have easily, like, turned it off, like in a. You know, but it, it's sincere. Like, it's like you don't turn it off. You know what I mean? And I tried. I. I try to be that way as much as I can. And hopefully you've seen that my kids.
Tony Robbins
Yeah, yeah, for sure.
Josh Forte
I try to. And obviously, like, there's. Russell's more introverted, more reserved than Russell's gonna be, like, but it's still like the same. Hopefully. Like, I, you know, I want to be congruent like that. Like, I'd respect him because he's. He's in every situation I've seen him. He's always been congruent.
Tony Robbins
Yeah.
Josh Forte
Which is not. I can't say about most people in our, in our industry.
Tony Robbins
Yeah, for sure.
Josh Forte
Which is unfortunate because it's just like you were. I remember one time I was in an event. And I heard speak is awesome. And like, he breaks down crying in the middle of his vent. In the middle of the speech, I was like, this guy's great. And he got off stage and he looks at me. He's like, what do you say something like, I pulled out the fake tears again. I was like, what? I remember just feeling like, oh, I just felt so sick. I would have someone do that and not. He was all proud of it. Like, I got him with my. With my thing. And like, I just remember feeling so. Just dirty and like, I didn't like that. I don't want to be that way. I want to be. I don't want people saying, like, oh, like, yeah, Russell's different in, you know, here than here. Like, I don't want people saying that.
Tony Robbins
Yeah. Like, one consistent person. Like, the same person on and off stage.
Josh Forte
Yeah.
Tony Robbins
Like, there's certain people that, like, you just know. Like, you meet them and they're just. They're genuine all the way through. Right. I try to think like, Katherine Jones, right. For example, like, she's awesome. Right. We had dinner. I had dinner with her and well, God, I had dinner with her and some friends allowed to say, yeah, her and some friends when I was in. In. In Utah last. And like, Like, I've had her as a client. I've watched her on speaker stage of Funnel Hacking Live. I've, like, had dinner with her and it's like, it is the same person. Right.
Josh Forte
So cool.
Tony Robbins
And like, when you. And there are people like that and they're rare that. I really do think that's what people.
Josh Forte
Say is, like, you never want to meet your mentors because they're going to disappoint you.
Tony Robbins
Yeah.
Josh Forte
Because of that. Because it's like, oh, you put on this pedestal and you see them in real life. Huh. Well, that's disappointing then that Gates, all the stuff that's my biggest things. I don't want somebody who, like, I gave them something, like, to help them, and then they see me realize, like, oh, and it Gates.
Tony Robbins
Yeah.
Josh Forte
You just gave them. Which it does, right?
Tony Robbins
It really does. Because it takes away the trust factor.
Josh Forte
Yeah. And so it's just like. I don't know. I think I was nervous meeting Tony the first time. So, like, what if.
Tony Robbins
Yeah, no kidding.
Josh Forte
And see him multiple times over and over and over. You're just like, cool. Like, it's just neat to see that.
Tony Robbins
So what's interesting is one of my biggest reservations about Tony before, like, you Funnel Hack Alive was actually the thing that, like, Warmed me up to Tony because I didn't really know a whole lot. Like I never experienced Tony. Like I have like a funnel hacking live or like anything like that. Like it's so crazy. Like you walk into the room when he's talking and it's like you feel the energy.
Josh Forte
Nobody on earth has presence like that.
Tony Robbins
It is insane. Saint, like everyone like tells you about it, but like you don't really believe it until you experience it. And I remember actually it was in Orlando the first time, like when he was down there or whatever. And I remember he came like he was in the. Like I was in the room when he entered and like energy, obviously just like when anybody walks on stage was like, you know, prepped up, but then like he just went into his normal talking. And I remember leaving the room and like most people, like you walk in and you feel it and I remember like opening that door and like shutting it. And like the whole like my whole body like shifted out of this high energy state into this low energy state. I felt like if I was just in that room, I could literally go forever, right? Like it was just this non stop source of energy. But what's interesting about Tony is like Tony doesn't really talk about God, which is super interesting. Like, I don't know what faith Tony is. And maybe, maybe he's talked about it in like, you know, something about that. And so for me, like one of the biggest struggles that I had because growing up and when I first left the house, when I first got into entrepreneurship, I really wrestled with God. Especially going through the death of my brother was actually ironically the thing that brought me back to God. But I really, really wrestled with that. And so for Tony it was like he's got all this energy, he's connecting this higher source and he's talking about all these things. But he never ties it to anything. He never gives credit to. Well, this is the story I'm telling myself at the time. He's never given credit to this higher thing. Like, where does that all come from? And then like the more I got to know Tony, not personally, but like through his work and like they're watching his videos and like seeing my friend heck live, I'm like, I don't know what it is that he believes. I've never sat down and if I ever get to interview him, I'm absolutely asking him that question. But like, whatever that is, I don't think it's possible to be incongruent because it's like it's. I don't know, it's. It's not of Earth almost. It's like, it's. You're tapping into something that isn't. Like, in order to operate at that level, you can't be selfish. Like, you know what I mean? Do you sense that with him at all?
Josh Forte
Like, yeah. And it's, you know, I think. And I'm sure you've seen it before, like, you talk political and like your audience gets cut in half, right?
Tony Robbins
Yeah.
Josh Forte
I think for him, he's. He's traveling such a world, global thing. I mean, Tony is Christian, but it's tough because he's like half the world he speaks to are not Christians.
Tony Robbins
Right.
Josh Forte
So he's. He draws that line because he's one alienate people. He's like, I'm here to serve God. Serve a certain group is to serve everybody. I think that that's my guess is why he doesn't anchor that in as a hard thing because his audience is so massive. But he definitely, if you ask him, like, he definitely knows where it's coming from. You know, I mean, he's, he's. Wherever he talks about it, he's, you know, first time he told me, he's like, it's funny because I'd experienced this myself and didn't had words to put to be like, I come on stage, I have a plan, everything's there. I start talking and awesome. Like something comes through me and he's like. And he's like, it never comes out the way that I plan, but it always comes out perfect. He's like, as long as I follow that, he's like, it always just works out perfect. And I think so many times I, you know, like, again, I start talking about something. I don't know where I'm going, like, why am I talking about this? And then all of a sudden it's like, oh, wow. And there's somebody like, that was the thing that connected form. You know what I mean? I think the more that you tap into that, the more again, it comes back to talk about before. Like, the more you do that, the, you know, God's giving you this, like this, this thing. And if you have stewardship over it and you use it, he'll give it to you more and more. And you, Tony, now who's been doing it for 40 years, like, it's actually interesting.
Tony Robbins
Super interesting. You say that so literally. So every Tuesday, I meet with Katie, right? We have our one on one call and we talk for an hour. And one of the topics of conversation was, I Was like, katie, we were actually talking about, like, getting ready for this interview. I was like, I don't feel nervous at all, right? And I'm like. And I'm getting so many texts and DMs, whatever. Like, oh, my gosh, are you nervous? Like, what do you mess up? And, like. Like, so, like, so many different things, right? And I'm like, I don't feel any of that, right? Like, I feel like this is just like, all right, cool. I'm fine. After us, we're gonna hang out. It's gonna be great. We're gonna come. And I'm like, so why, like, why is everybody else telling me I should be nervous, Right? Like, why, like, why is that a thing? Right? One of the things that she said was, like. And being who you are and, like, you know, being your person, knowing yourself and, like, doing this. But one of the things that we talked about was, like, some of the things that you have to accept by faith. And I was really wrestling with this idea of, like, am I supposed to be prepared? Like, am I? Like, Russell voxed me and was like, this is the first interview he's ever prepared for. I'm like, I just read the book. I don't have any notes prepared for. I was gonna show up and talk, right? Like, that's what I do. And she's like, but that's your superpower. Like that. And sometimes you have to just have faith. And she's like, you prepare 80% of the way and, like, leave the 20% up to God. And she's like. And most people are not gonna understand that. And for a lot of people, that's gonna freak it out. But she's like, how many times have you prepared something? 100%. You knew every word you're going to say. And I'm like, very little. She's like, well, think back to one of the times you did. Like, okay. She's like, how'd it go? It's like, well, terrible. It was like, some of my worst person. The most prepared. I come the biggest. It'll flop, right? And she's like, and the least you prepare, sometimes you just confidently do your best. Turns out amazing. Like, yeah, just because that's what Tony's talking about. Like, it just comes over you. It's like, if you have faith that when you show up and become like, you are the best version of yourself, you show up the most prepared you can be, and you just fully embrace that and have faith for the rest, like God, the universe, whatever you want to call, I Feel like works the rest of it out.
Josh Forte
Yeah.
Tony Robbins
You know what I mean?
Josh Forte
Yeah. That's why before I do anything, I pray before I pray for this call or call before this interview, before I step on stage every single time. Because a big part of it's like, you know, without, without that, like what good your words. You know what I mean? If you're, if you're doing it with, with the spirit, with God, we recall, you know, for me, it's the spirit of the spirit, then it'll touch people in a way that you can't spy your words alone. And so I always ask that and I look for help. And I remember, I think Stephen Larson, the first time he was working for me, we did our first event in the room over here. And I remember before I would do the events myself and he started working for me and I was in the back here and I was saying a prayer and he walked in, he's like, oh, sorry. He's like, whoa, that's cool. Like what? He's like, you pray before you go out there. I was like, oh yeah. Like, I'm not going out there by myself. Like, you know, I, I'm not that good. So I need help. And shows up when you prepare.
Russell Brunson
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Josh Forte
As you may or may not know.
Russell Brunson
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Josh Forte
Am I right?
Russell Brunson
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Tony Robbins
I have two questions that I want to ask you before we get, like, kind of go to Rap Fire and kind of, kind of bring this to a close. I don't know, we could probably go all night, but you just want to.
Josh Forte
Keep it all night. You want us to go to bed?
Tony Robbins
How much longer do we go for you guys? Are you guys liking this comment down below? Let us know. Give us some feedback. Do you like it? Do you not like it? What are your thoughts? We've been going for about three hours. Yeah, I figured at least it's going to go at least this long.
Josh Forte
I guarantee there's going to be some of you guys who are like, I agree with everything. I agree with half. And somebody like, I don't understand what they're saying. I agree with nothing. That's okay.
Russell Brunson
There's nothing. Like, again, our goal is not to.
Josh Forte
Motivate, was not to try to convince.
Russell Brunson
You guys of anything.
Josh Forte
That's not my goal. Our goal is to, like, flush out these ideas and hopefully you guys come on the journey and get some cool ideas from it and see how we perceive life. You know, I think what's fascinating is everybody. Everybody has such a different perspective on life. And so many times we hear someone else perspective, we get offended. It's like, what if you didn't get offended and just listen to their perspective and maybe you don't listen to everything, but you're like, oh, I'm going to take that and that. Those are two things that were really cool for me. Just like, just don't pay attention to the rest of it. Right. Because I'm sure if you pay attention to everything that we both said, you probably got offended at least 12 times. But if you're like, I'm just gonna.
Russell Brunson
Take the gold, that's good for me.
Josh Forte
And then leave everything else on the side. Like, you got a dozen amazing things that you can. You can use. Hopefully. So.
Tony Robbins
All right, so my next question is, who are you voting for?
Russell Brunson
Actually, last year, I don't know, four years ago.
Josh Forte
So I'm a big Jack Bauer fan and I bought Jack Bauer for President shirts. And I. That whole day I was like, Instagram and Facebook and I'm writing in Jack Bauer. I'm writing in Jack Bauer. And I would have if he was real human. But anyway, that's funny.
Tony Robbins
Who just. Oh, Leah. I was talking on the way we were driving the airport, we're talking about Joe Rogan and. Because Joe Rogan is. It's so funny because people like, like Trump retweeted one of his tweets, like, Joe Rogan's a big liberal, right? Like, even said he's going to vote for Bernie before, you know, Biden became the nominee, right? And so, like, I feel like a lot of Trump supporters, like, yeah, Joe Rogan's like a Trump family. Joe is not a Trump fan, right? Like, that's not at all. It is. And so we're like, who do you think he's going to vote for? I was like, if I was like a betting man, I would bet that he voted. He votes for Kanye, that he wrote him. Because he does this three hour interview and like, Kanye answers. If you watch the interview. I mean, I know it's three hours of your time, you'll probably never get to it, but, like, it is a fascinating interview. And like, yes, because he keeps trying to bring Kanye back to, like, like, if you were president, like, what would you do? Because Kanye is like, I'm going to be president. It's not a matter of if, it's a matter of just, like, when, right? Like, if I don't win this year, I'm going to for sure win in 2024. Like, Kanye, I love your confidence. Anyway, like, so, like, Kanye answers these questions, like, completely differently. And so anyway, I don't know where I was going with that. But my real question for you, so you can go long on these. We can go rapid fire questions on them either way. At least shrugged, got the world on his shoulders. You feel that? How do you deal with that responsibility? Like, because I'm sure there's been times, I know in my own life with my three to five little people that I'm managing some contractors, I'm like, oh, my gosh, if I have to take one more thing, I'm just going to explode, right? Like, we don't. So, like, how do you. How do you deal with that pressure? And not, like, one of the things that I've had to learn how to do is I don't know if anger is the right word, but, like, deal with my not. Not taking out my frustration on somebody else, right? Like, God bless Leah, right? Like, she knows me super, super well. And, like, she knows the moods where it's like, don't ask him a question, like, avoid it and like, let him cool off. Because if, like, you say the wrong thing right now, I'm just going to in inadvertently take it out on her, right? And I, like, I've had to, like, learn how to, like, balance that and, like, communicate that. How do you deal with all that pressure and still, you got 400 people looking up to you. And I don't talk to them every day, but, like, that's a lot.
Josh Forte
Yeah, that's its employees, and you have the community and.
Tony Robbins
Right.
Josh Forte
Yeah, it gets heavy a lot. And I think it's funny because as you read the book, you know, Alice rugged and walked away from the thing.
Tony Robbins
Right.
Josh Forte
And I think for me, like, I don't. I don't want to walk away. You know what I mean? I don't think that's the big thing. And, like, I think the first part is that I always think about it like that, because I'm a big believer that this, for me, is a calling. It's a mantle. This is what I've been called to do at this time of my life. And so it's like, as heavy as it gets. It's like, man, think about other people throughout time who had to carry a burden they didn't want to lift. There's tons of them. So I think about that a lot. I reach out to other people who are producers, who I know I have heavy stuff. You can ask Garrett White. Every time I make stressing out the max, I text Garrett. I'm like, hey, man, life's heavy just thinking about you. And he always sends back something about, like, dude, you realize how you've changed my. Like, just things like that that just. It's just like, okay, it's worth it. Like, thank you. And then in Boxer, whenever someone boxes me something that's like. Like this success story, like, dude, just, you know, blah, blah, unboxing, you can start things. So I have a whole starred menu of all the people that, like, have told me how. How the fact that I'm carrying this has changed their life. So I'll listen to those and listen four or five or six of them, and eventually when I hear those things, it gets lighter. And so that's a big thing for me is just that Dave, one of my. I'm not sure if Dave's still here or not, but Dave's one of my best friends. No, Dave. One of my favorite humans. Yeah. Now he's. Anyway, you know, he's carrying a lot of pressure now, too.
Tony Robbins
Dave.
Josh Forte
I don't know if you knew this. Dave's like the CEO now. Click phones. He's taking over a huge part of my responsibility. And he's carrying.
Tony Robbins
Oh, he's moving to CEO role.
Josh Forte
Is he? Or is moving into it is officially now. Yeah. Internally. And he's.
Tony Robbins
Congratulations, Dave, man.
Josh Forte
Looking back now, something I should done five years ago. He's so much better than me at it than I am. But, like, I see him, I see Todd. I see, like, people on team who are carrying weight. And, like, having other people, other people you're doing this with besides yourself, helps a lot. So I think that's a big part, too, is just like, I don't know if it was just me like that. Eventually I shrug and walk away, but I know that there's a dozen other people all holding that up as well. And, like, that helps a lot as well because, you know, you got it alone. You know, like, I always tell Dave, I'm like, man, if I was going to war, like, I. I would bring you, like, just because, like, I want you in the trenches with me. I mean, and, like, knowing that not alone helps a lot. So I think a lot of times it's those things when you're doing it by yourself. Like, that's. That's when it gets hard. I try to not. And I think our default human thing is, like, isolate and, like, take the pressure and pain. It's like. And just for me, as an introvert, like, I'd rather isolate, but I try specifically when it gets heavy, it's like, okay, I can't isolate or I'm going to just get rushed, and I reach out, and that helps me a lot to be able to sustain stuff.
Tony Robbins
Next rapid fire question, if you will. What? Success takes sacrifice. So, like, in managing clickfunnels, obviously, like, you love it, but, like, what things are you not able to do? Or do you wish you were able to do more of that you are not able to because of the role that you play in click?
Josh Forte
Yeah, stuff like this. You know, Like, I feel bad. There's so many people ask for podcast interviews and things like that. Like, people I love to do with. It's just like, there's not a time I think I miss when we were first growing clickfunnels and started stuff, I remember coming in in the mornings and be like, what should we do today? And, like, thinking about and brainstorming. Like, I missed that part. Like, now you come in, it's like, all right, there's 8,000 things you got to do. It's like, okay, you know, I miss those parts of it. I miss just, like. I don't know. I miss not being able to turn it off, but I think. I don't know, it would be nice. This Alex Sharpen thing about, like, we don't want to turn off. I don't know. Why would. There's. There's times where. And this is dorky. This is like the cheesiest thing I remember watching the last end game. Vengeance endgame.
Tony Robbins
Oh, yeah.
Josh Forte
In the end when Iron man dies and. And what's the name? Pepper Potts, Right?
Tony Robbins
Yeah.
Josh Forte
But she's like, when she's like, you can, you can rest now. I remember hearing that. I was just like, I started crying. I was just like, I. I feel like I want to rest sometimes. I don't know how or when or like, like I. I desire that. Like, I don't know how because it's like there's so much stuff and so many things and, And I think I. I don't know, I long for that moment where it's just like whatever, whatever the. Again, the end of the bootstrap book. I don't know where.
Tony Robbins
When it happens.
Josh Forte
But yeah, I'm excited for a time where it's just like, oh, we did it. Like, it's weird because in wrestling there was a thing where you get your hand raised and yeah, like the rest in business, I haven't found that. Like, it's just this constant thing where you have victories and stuff, but you never, you know, again. Wrestling is like, you cut weight all week, you train, you practice, and you go out there head to head, you wrestle, you get hand raised, you go out to eat and you relax, you sleep that weekend, the Monday you get back to work. Like, I don't think in business there's ever been that.
Tony Robbins
Like, do you think it exists?
Josh Forte
I don't know. I think, I assume when people sell a business or some of that, but most people don't sold a business. It's harder because it's like someone else is taking your thing that looks like your identity is tied to it. So that scares me too. And so I don't know. And that's why I know it's like, is it when I die that I'm like, oh, you know, like Iron Man, I don't know. But like, I don't know someday. Like, I desire that. I don't know how to get it. But that's something I'm looking at. Like, how do you, how do you get that. How do you get that release again where you're just like, I did a good job. You know, I think funnel hacking live is probably the closest to that.
Tony Robbins
Yeah.
Josh Forte
Where after ends. But then also sometimes like two years ago, it ended semi controversial and I got blown up for like three or four days. And I remember, just like, I remember I was like, this sucks. Like, I just killed Myself. And now I've been like defending myself for three days because of some other speaker who said something that I wish they wouldn't have, but they did. And, you know, and yeah, some of the things like that are hard, but.
Tony Robbins
Huh. Anyway, are we having fun live this year or next year version of it?
Josh Forte
Yeah, we're. We're. We're in a contract battle with. With Nashville, where we've done the last two years. We're supposed to go there again this year. It typically takes us nine months to feel funlocking live.
Tony Robbins
Yeah.
Josh Forte
Obviously, because of everything we haven't. You were like three months out from when it was supposed to be. And there's no way I can fill it in time. Plus, I don't think we're going to come to there. And so we're trying to like, push that contract for another year and then doing a hybrid, something in between. So far we haven't got a contract, which is. Anyway, so something will happen. And I'm dying to not announce yet because I don't have finality yet, but some. Some version.
Tony Robbins
You mean you can't break something right here, 1:00 in the morning, Eastern time.
Josh Forte
We'd love to do some kind of hybrid, something essentially, because we spoke. I spoke at Tony's thing where he had the big internship.
Tony Robbins
Yeah. How was that?
Josh Forte
It was really cool and hard because at first you come out and you're like in this room and there's faces everywhere. Like, oh, that's amazing. But you're speaking an event. You shift like you're looking different people, which is fun here. If you look at people, it looks like you're looking. Talking like this. So you have to look at the camera. So you have a million faces everywhere and you have to look right.
Tony Robbins
Oh, my God.
Josh Forte
And everyone's doing weird things and like.
Russell Brunson
So it's kind of hard because you're like, I have to look here.
Josh Forte
Else it looks like I'm not connected to you. But like, there's so much happening that I want to.
Tony Robbins
Like, that's crazy.
Russell Brunson
It was almost not.
Josh Forte
I don't know if dizzy's the right word, but something that we're just like. Anyway, that was. It was kind of. It was different. It was hard to get used to. Yeah. But anyway, he's building a new place that's three times as big where he's gonna have a hybrid. But it's like half is, half is. That half's a stadium.
Russell Brunson
He says something interesting.
Josh Forte
He's like. He's like, this year's Your virtual next year's the year of hybrid, so I'm trying to figure out our version of that, and I don't know what that is yet.
Tony Robbins
Hybrid being part live, part.
Josh Forte
Yeah, yeah. Because I never wanted to make fun of live virtual ever. Because, like, you know, it's a thing, but I also want to make it. Yeah. Anyway, so I'm hoping. I hope in the next. Next couple weeks, have some finality on that contract so we can start the next. Whatever the process looks like. So there'll be some version of 2021, for sure.
Tony Robbins
Cool.
Josh Forte
Where people who want to travel will be able to travel.
Tony Robbins
All right.
Russell Brunson
Hey, it's Russell Brunson. And if you're anything like me, you understand that in business, time isn't just money, it's everything. When you're trying to build your dream team, the last thing you want to do is waste time sorting through a mountain of resumes. But what if I told you there's a smarter way? Instead of searching for candidates, you can match with them instantly? Thanks to Indeed. Indeed is the hiring platform you absolutely need in your corner. We're Talking about over 350 million visits each month from all around the world. That's a huge pool of potential talent. And here's the best part. Their matching engine connects you with the right candidate in no time. Imagine skipping the busy work and going straight to the people who fit your job description.
Josh Forte
Like a glove.
Russell Brunson
Sounds like a dream, right? And it's not just about saving time. It's about getting results that matter. In fact, 93% of employees say Indeed delivers the highest quality matches compared to other job sites. And that's pretty incredible. And I want to tell you, I've been through the hiring process myself. There were times it was slow and frustrating, and I wish I'd known about Indeed back then. It would have made everything so much easier. But here's where it gets even better. Indeed is constantly learning and improving, with over 140 million qualifications and preferences feeding their matching engine every day. The more you use it, the better it gets. It's like having a personal hiring assistant who's always on top of things, making sure you get the best of the best. So don't wait around. Join the 3.5 million businesses worldwide. They're already using Indeed to find top talent fast. And here's something special just for the listeners of the Marketing Secret show. You can get a $75 sponsored job credit to boost your job's visibility at indeed.com clicks, just head over to indeed.com clicks right now and let them know you heard about it on this podcast. Trust me, you're not going to regret it. Terms and conditions may apply. Need to hire then you need indeed. Hey, this is Russell Brunson and I.
Josh Forte
Want to jump in really quick to.
Russell Brunson
Share with you a new assessment I.
Josh Forte
Found out that is insanely cool.
Russell Brunson
You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus. So get more stuff done. I just had a chance to interview Patrick Leni, talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome.
Josh Forte
Like this test, I had actually blocked.
Russell Brunson
Out an hour to take it because I was so excited for the for.
Josh Forte
The new assessment and it only took me like 10 minutes or less to get it done. Yet even though it takes only 10 minutes, like you can actually apply this immediately.
Russell Brunson
I took it for myself.
Josh Forte
I had my team take it. And what's cool about it is from.
Russell Brunson
There we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out make sure that you.
Josh Forte
Have first off the right people, but.
Russell Brunson
Make sure the right people are sitting in the right seats on the bus. And this is what this assessment will.
Josh Forte
Teach you how to do. Now, normally this assessment you can go.
Russell Brunson
To workinggenius.com and there's two GS in the middle workinggenius.com but I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you get 20% discount off when.
Josh Forte
You put in the keyword secrets at checkout.
Russell Brunson
So go to working genius.com again, 2G's working genius, 2G's in the middle. Workinggenius.com and then use promo code secrets.
Josh Forte
Secrecy at checkout, get 25% off, but then go take the test again.
Russell Brunson
It takes you 10 minutes, but even in a 10 minute session, you will.
Josh Forte
Get something that is so insanely valuable.
Russell Brunson
To help you understand yourself, to make.
Josh Forte
Sure you're working in a spot that's.
Russell Brunson
Going to be the most joy, number one.
Josh Forte
But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well.
Russell Brunson
So anyway, I love this assessment. Go check it out@workinggenius.com and enter the promo code SECRETS for 20% discount.
Josh Forte
Take this test for yourself and for.
Russell Brunson
Your team, and I promise you will.
Josh Forte
Change the working dynamics amongst everybody and help your company to grow.
Tony Robbins
Awesome. Two more questions. 1. What is one thing that people don't know about you? Like, what's a. What's a Russell Brunson thing that, like, is a pretty, like, part of who you are? Like, the people don't know.
Josh Forte
Huh. Public about everything.
Tony Robbins
Are you.
Josh Forte
I don't know. It's a good question. Have you learned anything about me since you've been here in our.
Tony Robbins
Yeah.
Josh Forte
Really?
Tony Robbins
Yeah. Yeah. More from your wife, though. Yeah.
Josh Forte
She's telling all the good stuff.
Tony Robbins
Also, your kids are fascinating.
Josh Forte
Yeah.
Tony Robbins
Yeah. I talked to them for probably 10, 15 minutes.
Josh Forte
My kids are the coolest. I think my biggest fear in life is that I am not going to. I'm not gonna be the dad that they need, you know? I mean, like, I don't know. Keeps him at night, keeps me, like. Like, I don't know. Being. Being a parent's way harder than I thought it was gonna be. I thought I was gonna be amazing addict. I'm like, I can influence thousands of people at once, but, like, the person you care about and love the most. And same to my wife. Like, I think those are my biggest fears. Like, I don't want to mess up the family. And. And it's. It's. It's weird because it's like, again, I feel like all my superpowers are like my kryptonite in a family. You know what I mean?
Tony Robbins
Yeah.
Josh Forte
And so I think I struggle with that. A lot of times we're just like, man, I'm such a good communicator, I think.
Tony Robbins
Right.
Josh Forte
Communicating messages. And I struggle communicating with the people I love the most. So I think that's. That's the thing. I'm scared to death of cats and dogs. I will not touch them.
Tony Robbins
Really? Yeah.
Josh Forte
I won't touch any animal. They're disgusting to me, like, and I'm allergic to cats. But the way it came about is when I was in high school, the girl I was dating, she had a cat, and they went out of town. She's like, you can watch my cat. And I was like, okay. So I came in, the cat's, like, rubbing against me. So I was, like, petting it. Because I'm like, I've never had an animal before, right? I'm petting it, and my eyes swole shut for three days. Three days. There. Finally opened again, and the white part was all blood red. I have just animal since then. I, like, you can watch. Like, my in laws have cats. I walk out and I stand there. I won't sit on the couches because I'm like. Because I'll break out in allergies if, like, a dog runs up to me. Like, everyone, like, you'll see how it's got to turn my. Like, don't touch me. Like, anyway, I don't like animals unless you can eat them. So there's something people.
Tony Robbins
There you go. Who would have guessed? Who would have guessed? All right, last question. Final question. And I asked this to. I think. I think I've asked this G before, but now we're here, we're in person, and we're talking. I want you to fast forward to the end of your life when you are on your deathbed, and I want you to, like, all your money and success and fame and influence, like, it's all gone. But, like, you've influenced a lot of people and, like, you get to leave them with a final message that, like, kind of defines, like, not what you took away from life, but, like, the message that you feel like you should, like, put on to some, like, pass on to for generations to come. Like, what would you want to be defined by? Like, what would you want that message to be and for people to remember you by?
Josh Forte
That's cool. And I'm hoping, my biggest hope, I'm hoping that, like, when we die, we go to our maker. I'm hoping that we get a glimpse of, like, what our life actually did, you know, like the ripple effect. Like, you know, it's wonderful. Life.
Tony Robbins
Yeah.
Josh Forte
Sees what's life before and after. I'm hoping we, all of us get experience because you have no idea what you're actually doing with it. But, like, I'm sure what we're all doing is. Anyway, I'm praying that we get that moment because that would be. Anyway, I think my message is so cool. Yeah. Can you imagine that?
Tony Robbins
Like, that'd be wild.
Josh Forte
Yeah. We need to do.
Tony Robbins
We need a podcast just about, like, our faith. Yeah, that'd be cool. That'll be our next one.
Josh Forte
Yeah.
Tony Robbins
Next one we'll fly out here for and we'll just do just about God and faith. That'd be fun.
Josh Forte
I think for my message, like, I would leave out is I think that again, just tie back to what we talked about initially. You know, I think a lot of us start these businesses or start whatever we're trying to do, whatever we're called to do. It's like, we started initially out of greed, right? The natural man. Like, we have these desires that make us want to do stuff, right? And. And I think for me, when I first got started this business, I just thought it was make money and all these kind of things. And I saw, like, even though I started having impact, like, this is cool. This is cool. But it wasn't till I had a coach a few years ago. She's amazing. And I remember she asked me about, like, what I think God thinks about my business. I'm like, why would he care about this? Like, cares about my having. Living my life, keeping commandments and stuff. Why would he care about this? And she's like, don't you see it? I'm like, see what? She's like, you gotta see, like, what he's like, who you've become. Like, what, like, his hand in your life.
Tony Robbins
Yeah.
Josh Forte
And it. And it never crossed my mind. And like, she started, like, help me understand. Like. Like. Like this thing that you're doing, it's not just, like, to make money. This is a calling. This is like a literal. Like, you were called of God to do this thing. And the ripple effect and people's lives, you're changing. Even though you. You're like, you're helping people start businesses or build funnels, it seems. Seems like. Like, it doesn't matter, but it does because it frees people. Then they can change people's lives. And, like, the ripple effect is huge. And she helped me to understand that day in such a profound way that just, like, these things that we're doing, like, it's. It's. It's a literal calling from God. And I think if I was on my deathbed, I would. I would want people to know. Like, when you feel that. That tug or that nudge, that thing that starts you on this journey, that's not just like, oh, it'll be fun. I'll make some money, or whatever. It's like, it's literally God, like, giving you something. Like, this is your stewardship. Like, do something with it. Like, see what it is. I think if you realize that, like, since I've realized that, like, it's been. It's been different. Like, now that I know that, it's like, okay, I'm gonna run as hard as I can, because this is not just an idea I had. This is. This is a gift. And it's like these tests, like, what am I doing with this? And then when you. When you look at it from that lens, it's like, man, you can do and create you. You. You have more faith in yourself because it's not yourself, right? Like, I get scared every time I get on stage. I got nervous before this. Like, I get people. You're probably confident because you're on the stage for 35. I freak out in front of, like, 20 people. Like, I get so nervous, but I'm like, I know that I can do it because this is a calling that I was given, and he's not going to give me something I can't do. And so I think that if I could help people understand, I don't know what right way to articulate it, but I think if everyone understood that, like, how real that actually is, make you run harder, make you work harder and make you braver, make you have more courage, more. Like, all the things you need to get that message out because you were called. Like, it is a literal calling, and you're probably not worthy of it yet. Like, when you get it, you're not worthy. Like, they say he qualifies who he calls. Right. Like, you're not qualified right now, but the act of you moving forward is what qualifies you, right? What prepares you for the calling. And I think that if people understood that, man, people would focus so much less on themselves and on their situation. And just like, all right, here's the baton run, right? Yeah, start running. And he would do with perfect faith because, you know, it's from. From somebody beside yourself. And I. I think people understood that and believed it would be. It would change everything.
Tony Robbins
Russell, thank you so much, man. This is so much fun. I'm so glad we were able to make this happen.
Josh Forte
How long do we have to do, like, what. Where are we at?
Tony Robbins
We're at 3 hours and 18 minutes. Dang.
Josh Forte
Anyone's still here?
Tony Robbins
3 hours and 20 minutes. Yeah, we got. Yeah, quite a bit.
Josh Forte
Thanks for having me, man.
Russell Brunson
This was this.
Josh Forte
Thanks for coming all the way out here for this.
Tony Robbins
Yeah, of course. Yeah.
Josh Forte
I want to read all the comments now.
Tony Robbins
What do you guys think of the interview? Yes. Good. Bad. Thumbs up. Rate it on a scale from 1 to 10. On a scale from 1 to 10, give us. Give us a rating.
Josh Forte
I think Russell's cool, but now I think he's crazy.
Russell Brunson
Or I used to think Russell's crazy.
Josh Forte
Now I think he's cool. Like, I'm good with all those things. I'm just curious.
Tony Robbins
Russell, God bless you. God bless your wisdom and mission. Look at this. Thank you so much. This is amazing.
Josh Forte
Smileys are here.
Tony Robbins
What's up, smiley? Let's Go. What's up, James Smiley. Great stuff. Awesome. I love it. I love it. I could do a 1,000. We got a 1,000 out of 10.
Josh Forte
That's pretty darn good.
Tony Robbins
12 out of 10.
Josh Forte
Oh.
Tony Robbins
So, friend, what's up, man? All right. We're gonna have to do this again sometime. We can sit down and talk about God. That one. We're really gonna have to get prepped for. Oh, you know. Do you know Nick Robbins?
Josh Forte
Not top of my head.
Tony Robbins
All right. He's like, kind of in the clickfunnels world. Like, he ran an agency, sold it, but, like, still remained a partner, and then, like, got bored and then, like, came back into it. Anyway, so he and I had like a three, three and a half hour conversation about God. So, like, it's interesting because can I actually have a lot of similar beliefs, but he doesn't believe in God. Like, so he's like, yeah, I think there's something up there. And it's like something intelligent or whatever. And so, like, we had, like, he uses language and, like, I don't typically. So, like, we had all this big, long, huge debate. So it'd be fun to sit down.
Josh Forte
So I think one of the most fascinating conversations ever had was with Howard Berg, world's fastest reader.
Tony Robbins
Yeah, he came here, didn't he?
Josh Forte
Yeah, a couple times. We've hung out. He's read 30,000 books. I was like. I was like, I can ask this guy any question I want. And so I asked him, I was like, what's your opinion on God? And I remember he told me because, like, again, religion or usually causes fights because, like, I believe, you know, and it's so cool because he's like. He's like, well, most people read one book and then that they base their belief on God. On this one book. He's like, I've read. I can't remember. Was like 1200 books on God from every perspective. He's like, based on that. This is what I believe in. Just, like, so cool to see that. I think all of us instead of us just like, this is my way.
Russell Brunson
This is my way.
Josh Forte
It's like, let's just hear. Even if you completely. Like, I completely disagree with some people's opinion, but I still hear because again, like, what. Like, there's. Why do they believe that there's something. There's a reason why they believe that. Like, I want to understand that. And anyway, it's. It's just.
Tony Robbins
That's my big thing. But my big thing is like. And that's one of the hardest things for me is figuring out, like, my belief is always changing. That's part of the reason I started the podcast. I just wanted to, like, talk to people, right? I like, if I'm wrong, I'm so excited whenever someone comes and is like, you're wrong and here's why. And I'm like, oh, my gosh, thank you so much. I know what I want to do next. Yes. Right. But everybody else, like, I don't want to be wrong. I'm like, if somebody comes in, like, proves my idea wrong, like, my ideas are pretty thought through. I'm a really thought through person. Like, I know why I believe what I believe, not just what I believe, right? So someone can come along, like, challenge that. And that's like, one of the things that was so attractive to me about Leah is, like, Leah, like, Leah was smart. Like, she challenged, like, even beliefs that, like, I even agreed with. Like, she'd play the devil's advocate and, like, change it, like, challenge it. I'm like, that's what I like. I want to grow and expand like that. So, anyway, so. All right, Russell, thank you so much, man. Super, super. Appreciate it. Guys, as always, hustle, hustle. God bless. Don't be anything different. And who knows, you might just end up in a chair next to Russell Brunson. So it'd be awesome. Guys, as always, hustle, hustle. God bless. Don't be afraid to think different. Those of us that think different are going to change the world by using funnels and other stuff. I love you all and I will see you on next livestream episode. Take it easy, fam.
Josh Forte
Peace.
Taylor Welch
Whether you're looking for ways to make extra money in your spare time or build a side hustle to replace your income, the side Hustle show is helping thousands of listeners just like you reach their goals.
Josh Forte
Make about $1,000 a day. We have a net profit of 3 grand on average. Make 3 to $4,000 a month.
Tony Robbins
It was doubling my income from my 9 to 5 job, and I said, I gotta quit.
Taylor Welch
Since 2013, I've been studying the best legit side hustle ideas and learning what works and what doesn't from real side hustle entrepreneurs, not the high ticket gurus.
Tony Robbins
Success leaves clues.
Taylor Welch
At some point, they all made the decision to start something. Something that changed their lives for the better.
Russell Brunson
I was afraid to stay where I was.
Taylor Welch
Even if you have no one idea what side Hustle you should start, the side Hustle show shares tons of different options so you can find the ones that work for you. Here are three recommendations. A great episode to start with is number 603 that shares 17 side hustles. You can start even if you have no skills. Would an extra hundred dollars a day change your life? Check out the $100 a day challenge in episode 594. And if you can't be bothered with low paying Side Hustles, check out our our top 10 most profitable side hustles in episode 6 24. We've collected more than 1,200-5-star reviews and would love to earn one from you as well. So follow the Side Hustle show in your favorite podcast app today or get your own free personalized playlist at Hustle Show.
Podcast Summary: Marketing Secrets with Russell Brunson
Episode: Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Host/Guest: Russell Brunson, Josh Forte, Tony Robbins
Date: [Insert Episode Date]
In the fifth and concluding installment of the extensive interview series, Russell Brunson wraps up his in-depth discussion with Josh Forte and special guest Tony Robbins, centering around themes of mentorship, leadership, and insights drawn from Ayn Rand's seminal work, Atlas Shrugged. This episode delves deep into personal experiences, leadership philosophies, and the impact of influential mentors on professional and personal growth.
Josh Forte emphasizes the critical role mentors play in shaping one's career and mindset. Drawing inspiration from his interactions with Tony Robbins, Forte discusses how having someone to look up to can create a belief system that fuels entrepreneurial success.
"If you can't see it, if nobody else has done it, it's hard for people to imagine and ingrain it." ([01:25])
Forte shares his admiration for Tony Robbins and Katie Richards, highlighting how their consistent presence and genuine nature have profoundly influenced his approach to business and leadership.
"Tony is an influence, like people speaking. Tony still to me is like, who's bigger than him?" ([03:19])
A significant portion of the discussion revolves around the essence of authentic leadership. Both Forte and Robbins underscore the importance of being genuine, both on and off the stage, to build trust and inspire teams effectively.
Josh Forte shares a personal anecdote about witnessing Tony Robbins' vulnerability, reinforcing the idea that true leaders remain consistent and authentic in all settings.
"He's always been congruent. Which is not... most people in our industry." ([05:24])
This authenticity fosters a deeper connection with team members and audiences, setting a foundation for impactful leadership.
Managing immense responsibility is a recurring theme. Forte discusses the challenges of leading a large organization like ClickFunnels, where the weight of numerous employees and a vast community rests on his shoulders.
"How do you deal with that pressure and still, you've got 400 people looking up to you." ([19:59])
Strategies for handling this pressure include seeking support from trusted colleagues, maintaining open communication, and leveraging the strengths of team members to share the load. Forte highlights the importance of not isolating oneself and relying on a strong support network to sustain resilience.
Success often comes with significant sacrifices, a topic both Forte and Robbins explore candidly. Forte reflects on missing the nascent stages of ClickFunnels, yearning for the creativity and spontaneity of early entrepreneurial days.
"I miss just not being able to turn it off... like, all the things you got to do." ([23:50])
The conversation extends to balancing personal life with business commitments, where Forte admits the difficulty in maintaining equilibrium but underscores the necessity of continuous effort and dedication.
Forte and Robbins ponder the concept of legacy and the messages they wish to leave behind. This introspection ties back to Atlas Shrugged, where the protagonists grapple with their impact on the world.
Josh Forte shares a poignant reflection on his life's mission, inspired by his faith and the realization that his entrepreneurial endeavors are a form of stewardship.
"I think if everyone understood that... it would change everything." ([37:56])
This perspective shifts the focus from personal gain to creating a lasting, positive ripple effect through business and personal actions.
The episode delves into how personal beliefs and faith influence business decisions and leadership styles. Forte discusses how understanding his calling has redefined his approach to running ClickFunnels, moving beyond mere profit motives to a higher purpose.
"It's a calling. It's a mantle. This is what I've been called to do at this time of my life." ([20:12])
This alignment ensures that business operations resonate with personal values, fostering a more meaningful and impactful organizational culture.
As the episode draws to a close, Forte and Robbins offer encouragement to listeners to embrace diverse perspectives, seek continual growth, and remain steadfast in their personal and professional journeys. They advocate for authenticity, resilience, and the importance of mentorship in achieving sustainable success.
"Don't be afraid to think different. Those of us that think different are going to change the world by using funnels and other stuff." ([38:45])
The final moments of the podcast reinforce the core message: Leadership grounded in authenticity and supported by strong mentorship can drive both personal fulfillment and business excellence.
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Key Takeaways:
This episode serves as a profound exploration of leadership dynamics, the essence of mentorship, and the interplay between personal faith and professional endeavors, offering invaluable insights for entrepreneurs and business leaders aiming to cultivate authentic and impactful organizations.