Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story

Summary

Marketing Secrets with Russell Brunson

Episode: Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story
Release Date: December 11, 2024
Host: Russell Brunson | YAP Media

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Introduction

In this compelling episode of Marketing Secrets with Russell Brunson, host Russell Brunson interviews Aggie Lal, a dynamic entrepreneur and biohacking expert. Aggie shares her remarkable journey from a travel influencer to a successful business owner, overcoming significant health challenges, and authoring the book Biohacking Like a Woman. The conversation delves deep into her entrepreneurial strategies, personal growth, and her innovative approach to health and wellness.

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Aggie Lal’s Early Journey and Challenges

Aggie’s story begins with her significant life-changing decision to leave home at 18 to learn English in Australia—a move that set the foundation for her adventurous spirit and resilience.

• Surviving the Pacific Voyage:
  At 25, Aggie faced a quarter-life crisis and decided to sail across the Pacific Ocean—a journey that turned into a year-long struggle with near-death experiences daily.

  • “I had a near death experience every single day...” (07:15)

• Turning Point:
  After surviving the ordeal, Aggie realized that corporate life was not for her. This pivotal moment led her to pursue her passion for film and eventually, to share her transformative sailing experience through social media.

  • “I just want to have a series of life experiences and then see what hits me.” (08:00)

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Transition to Biohacking and Entrepreneurial Shift

Aggie’s extensive travel—averaging 300 days a year for six years—triggered significant health issues, propelling her into the world of biohacking.

• Health Struggles:
  Adopting a vegan diet and constant travel led to severe health problems, including low energy, acne, and hair loss.

  • “I was feeling really low, and I dove into biohacking to find a solution.” (14:25)

• Discovering Biohacking:
  Influenced by Dave Asprey and living near Bulletproof Cafe, Aggie explored various biohacking techniques, eventually developing her own approach tailored to women’s unique physiological needs.

  • “I noticed that I fast very differently depending on my cycle.” (22:00)

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Building a Business Without Paid Ads

One of the standout aspects of Aggie’s entrepreneurial journey is her ability to grow her business organically, without relying on paid advertisements.

• Organic Growth Strategies:
  Aggie emphasizes providing immense value through free content, fostering a deep connection with her audience by sharing personal stories and behind-the-scenes glimpses.

  • “Every time I show a vulnerable part of my life, my audience stays because they feel connected.” (48:30)

• Community Engagement:
  She involved her audience in business decisions, such as selecting ads for her Black Friday sale, which resulted in impressive returns.

  • “We had a 6.5 ROAS because it was literally for the people that were picking it.” (48:30)

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Writing Biohacking Like a Woman

Aggie shares her challenges in writing her book, highlighting the importance of authenticity and personal experience over outsourcing.

• Imposter Syndrome and Overcoming It:
  Initially doubting her expertise, Aggie overcame limiting beliefs by recognizing that true value comes from personal experience, similar to influencers like Dave Asprey.

  • “I realized, 'Oh, so this limiting belief is not valid.'” (21:58)

• Self-Written Journey:
  Due to a disappointing experience with a ghostwriter, Aggie took complete ownership of writing her book, which deepened her understanding and connection to her work.

  • “I wrote it myself, and it was the biggest blessing because only I could convey it the way I did.” (26:05)

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Running Effective Challenges

Aggie discusses her innovative approach to running challenges, which serve as both engagement tools and revenue streams.

• Structure of Challenges:
  Her challenges are concise, under five minutes a day, focusing on microhabits to prevent overwhelming participants.

  • “We keep it under five minutes because if I can’t watch, I can’t learn.” (35:11)

• Monetization and Future Plans:
  While currently running paid challenges, Aggie plans to transition to her app, Bestie, which will offer more integrated and personalized experiences.

  • “With the app, all these challenges will be available for free, but with personalized feedback.” (36:31)

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Balancing Business and Lifestyle

Managing a thriving business while traveling extensively requires strategic delegation and a highly efficient team.

• Efficient Team Management:
  Aggie relies on a small, highly effective team that can execute ideas quickly, allowing her to maintain her visionary role while running the business.

  • “We have three people who can execute quickly, so we stay competitive by being fast.” (31:57)

• Visionary vs. Grounded Roles:
  She differentiates between the inspiration and execution phases of her work, with her being more focused on ideation and her team handling implementation.

  • “I’m more of a visionary, and my team executes the ideas.” (31:57)

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Social Media Authenticity and Vulnerability

Aggie emphasizes the importance of authenticity on social media, shifting from a perfect persona to a relatable, genuine presence.

• Authentic Content Creation:
  Transitioning from overly polished posts to sharing real-life moments and vulnerabilities helped Aggie build deeper connections with her audience.

  • “I lost 100,000 followers because people saw me as fake, but now I show my messy side.” (49:06)

• Community and Connection:
  Her transparent approach, including sharing personal struggles and triumphs, fosters a loyal and engaged community.

  • “If I'm showing real moments, like fighting with my husband, it makes people feel connected and inspired.” (49:06)

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Lessons Learned and Future Directions

Throughout the episode, Aggie reflects on her experiences, offering valuable lessons for aspiring entrepreneurs and biohackers.

• Importance of Authenticity:
  Being genuine and transparent is crucial for building trust and a loyal following.

  • “Show the messy part because that’s what makes you relatable and inspires others.” (51:08)

• Adaptability and Innovation:
  Continuously evolving her business model, such as transitioning challenges to her app Bestie, demonstrates the necessity of adaptability in entrepreneurship.

  • “We’re evolving our challenges into an app to provide a more holistic wellness experience.” (38:00)

• Balancing Technology and Self-Healing:
  Aggie stresses finding a balance between utilizing biohacking technologies and allowing the body to self-recover through natural methods.

  • “I’m finding the balance between technology and mind over matter.” (16:24)

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Notable Quotes

• Russell Brunson on Writing Authentic Books:
  “I will refuse to read a book unless it was written by the actual human, not a ghostwriter, not AI.” (27:27)

• Aggie Lal on Overcoming Imposter Syndrome:
  “I realized, 'Oh, so this limiting belief is not valid.'” (21:58)

• Aggie Lal on Authentic Content:
  “If I'm showing real moments, like fighting with my husband, it makes people feel connected and inspired.” (49:06)

• Aggie Lal on Challenges:
  “Every day I get to have a streak and you continue with a streak and it's motivating for me.” (35:42)

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Conclusion

Aggie Lal’s story is a testament to resilience, authenticity, and innovative entrepreneurship. From surviving a treacherous Pacific voyage to building a multi-faceted business without paid ads, Aggie exemplifies how personal passion and genuine connection can drive success. Her insights into biohacking, content creation, and community engagement offer invaluable lessons for entrepreneurs aiming to balance health, hustle, and happiness.

Listeners are encouraged to follow Aggie on Instagram @Aggie and explore her book Biohacking Like a Woman available on biohackingbestie.com and Amazon.

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This summary captures the essence of Aggie Lal’s entrepreneurial journey and her insights shared during the podcast, providing a comprehensive overview for those who haven’t listened to the episode.

Transcript

[Russell Brunson]

Ryan Reynolds here for I guess my hundredth mint commercial. No, no, no, no, no, no, don't. No, no, no. I mean, honestly, when I started this, I thought I'd only have to do like four of these. I mean it's unlimited to Premium Wireless for $15 a month. How are there still people paying two or three times that much? I'm sorry, I shouldn't be victim blaming. Here, give it a [e-mail] save whenever you're ready.

[Aggie Lal]

$45 upfront payment equivalent to $15 per month. New customers on first 3 month plan only. Taxes and fees, extra speed slower above 40 gigabyte CD tails. This episode is brought to you by Atlassian. Atlassian makes the team collaboration software that powers enterprise businesses around the world, including over 80% of the Fortune 500. With Atlassian's AI powered software like Jira, Confluence and Loom, you'll have more time to do the work that matters. In fact, Atlassian customers experience a 25% reduction in project duration per year. Unleash the potential of your [e-mail] Atlassian.

[Russell Brunson]

What'S up everybody? Welcome back to the Marketing Secrets Selling online podcast. I'm not sure if we finished a rebrand yet as a time as I'm recording this, but excited to have you guys here and excited because I've got one of our funnel hackers who have on the line and this is someone who's built a business using clickfunnels but using different techniques the way she does. It's been different and it's been really fun watching her. She's somebody who was a travel influencer for the first decade of her life and you're gonna hear a story we just got off the podcast, a really fascinating story about her literally buying a sails boat or a sailing ship on ebay and then going for a year getting lost in the Pacific Ocean, almost dying almost every day. It's the most insane story ever, which you're gonna love. Then from that turned to a travel influencer during her time as a travel influencer, got some into health issues and eventually wrote a book showing how she overcame her health issues. Biohacking uses funnels to sell her book, uses funnels to sell her courses. And just a really fascinating story of someone who I've had a chance to watch over the last year or two and just really have a lot of respect for her and so excited to have her on. And with that said, we're going to jump over into the interview. We have a chance to learn from our biohacking best friend. Her book's called Biohacking Like a Woman, and it's from Aggie Lal. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets podcast. All right, everybody. I'm excited to be here today on this podcast interview with one of my friends and someone who I just recently got a copy of her book for my wife. I'm excited. Her name is Aggie Law and excited to have you. How are you doing today?

[Aggie Lal]

I'm doing great. How are you?

[Russell Brunson]

I'm doing so good. I'm excited because this conversation will be fun because I'm going to be asking questions on two sides of things. Obviously someone who on my side is very passionate about biohacking. I'm excited because this, your new book's Biohacking Like a Woman, which is awesome. But on the other side also, I'm very fascinated by your journey as an entrepreneur and a business owner and kind of the progression of your life. So I'm excited to kind of go into both topics and have some fun with it. And so, yeah, it's going to be a lot of fun. How long ago did this book come out officially, by the way?

[Aggie Lal]

It's going to be a year next month.

[Russell Brunson]

Dang, that's exciting.

[Aggie Lal]

So it's coming to. Yeah.

[Russell Brunson]

How is it? How's it been, like, getting. Because I know a lot of people, at least for me, it was like I spent a decade writing my first book and I was so scared to get out there. And then when I did and people started, like, having results from it was so fulfilling. I'm curious, like, what it's been like for you on the, like, after getting the book out there and sharing with people, like, what it's been like for you.

[Aggie Lal]

It's been really rewarding, I think, seeing it in another language. I just got a copy of. Of it in Portuguese for Brazil and, like, and German. And I'm like, wow. Like, this, this, like, makes you feel like, oh, wow, there's another country. And people, like, would tag you and I'm like, you know, it's your book, but you have no idea what it says. That's like, really, like, what is it like a pinch me moment that's in, in.

[Russell Brunson]

In Brazil is like biohacking a thing down there or is that something they're aware of? Or is this kind of new for them.

[Aggie Lal]

I'm not really sure. Yeah, so I would be very. I think I'm due for a trip to Brazil and just find out.

[Russell Brunson]

We should do a big event. Everyone in Brazil keeps wanting us to do a funnel hacking live down there. We should do a funnel hacking biohacking live down in Brazil and just like blow all their minds. It'll be amazing.

[Aggie Lal]

Yeah, your event was massive. The one that you posted on Stories. It was like incredible.

[Russell Brunson]

Oh yeah, it was so much fun. Well, very cool. Okay, so I'm gonna jump back because a lot of people in my audience probably don't know who you are yet, which is really fun because I think for the most part you spend more time talking about the health side of your journey and everything, but not so much the business side. But you've been an entrepreneur for a long time. In fact, prior to you doing this whole biohacking movement, you were doing social media differently. Right? And in fact, I was trying to do the research ahead of to make sure I have this right here. So you're. And maybe there's something prior to this, but this is the first thing I was kind of aware of was your. The travel in her shoes. Like that, that whole part of your. Your journey. Was that Instagram, was it podcasting? Like, walk me through that first, that part of the journey. I'm curious how you got started.

[Aggie Lal]

Yeah, so I started, like maybe even before social media. I left home when I was 18 years old. I didn't speak a word of English. I really wanted to learn and I thought it might be too late, you know, because you're 18. Like, well, everyone speaks English. It's probably too late for me to learn. But I decided to buy a one way ticket to Australia and learn. And it's funny because it's such a beautiful lesson. We often think, like, is it too late? Is it too late? Like, can you imagine if at 18, I was like, maybe I should just call it a day and like not bother learning English. Like, is that funny how we think it's. Things are too late Anyways, the 18 went to Australia, learned how to speak English. Then I finished my master's degree in business management. But it was about how to work for other people, you know, so how to be a business consultant to help companies, company scale. And I was like, this is the most unfulfilling study of my life. Like, I'm just learning how to support other people's dreams. I thought I was going into this thinking that I'm going to learn how to make money for myself and manage people and how to be a good leader and how to motivate people. None of this, this was just like economics and, you know, how to work for a corporation and, you know, retired. So it was like soul sucking. And so at 25, I had a quarter life crisis. And I was like, I'm just gonna go sail across the Pacific. Which I didn't realize it's one third of the planet. I never sailed before and my partner at the time never sailed either.

[Russell Brunson]

Like a sailboat? Like you guys got on sailboat?

[Aggie Lal]

Yeah. So we found one on eBay for $10,000. Like a 40 years old sailboat. And ignorance is a bliss because I didn't realize sailing would be that complicated, especially across the ocean. And I. To say that I was near, like I had a near death experience every single day would not be an exaggeration because neither of us ever sailed. The first leg of the trip was supposed to be 21 days. It took me 57. My mom reported me lost. They were genuinely thinking that I'm dead because, you know, did you imagine like this stuff? So we ran out of food. I was eating rice for the last four weeks, cooked in ocean water. And so it was like a true survival, like movie style. And so I got to the first island and I was like, I don't even know how to stop the boat because I've never sailed before. So it's sailing for dummies. And we just going through the book and it says like, okay, you need to drop an anchor and that would stop the boat. You know, put the sails down and drop about seven fathoms or like fourth fathoms for every. I'm like, what are fathoms? Like, there's no Google. Like you don't have any contact with the outside world. And it was such a humbling experience. And then continue going. It took about a year for me to sell across the whole Pacific. And that was stop.

[Russell Brunson]

After that first. After that first 50 days, you were like, I'm out. Let's fly home. You kept going.

[Aggie Lal]

No, because I was like, I don't want to quit it. Like that part of me that just feels like if I stop doing something, maybe it's not a very. That's like an unhealthy version of not quitting. I feel like there's a level where you have to quit. So I just didn't want to give up. And so we kept going. It took us a year. And you know, we. We also sailed in what we then found out was the cyclone season, which is like big storms, and it was really like, survival. I didn't even know I get a seasick because I've never been on a boat before. So I puked nonstop for four weeks. It was miserable. And so after I survived that experience, I was like, wow, there's no way I can go to a corporate job working for other people. Like, I just couldn't imagine. I was like, I'm almost dead. I died so many times. I need to do something profound with my life. And my partner at the time was like, no, I want to go to a corporate job and just like, check out. And so that's what made us split. I moved to la and I just, to be honest, just didn't even know what I wanted to do in life. I was very everyone in the meantime. So imagine being disconnected for a year and a half from society. So, like, I Instagram came out, everyone got an iPhone and I was like, well, no, this is so. This is so not what I want to do. Like, I want to be disconnected, I want to be independent. You know, I was very much like this. This group of people that feel like they want to live in the woods and never speak to humans again. But, like, over time, I got into the film industry and I was realizing that, like, if I want to make an impact, I should perhaps do something within this realm. Right. I had this limiting belief that if I want to do something profound and spiritual, it has to be saving orphans in Africa or nothing at all. It just felt like a little bit maybe similar to your story, that it has to be something super big and if I just do something that it's fun and brings me joy and makes me money, that wouldn't be elevating enough or like spiritual enough or not good enough. And so over time, I worked in the film business as a director assistant at Fox Studios just as a. As a side hustle, and decided to just share my story from, say from the sailing experience through my travels blog. And that kind of like got picked up. And that's how travel on her shoes started on Instagram.

[Russell Brunson]

How many years ago was that? That story?

[Aggie Lal]

12 years ago.

[Russell Brunson]

12 years ago.

[Aggie Lal]

It's been a while.

[Russell Brunson]

Had you documented the any of the year long on the Pacific Ocean or is this you picked up after that?

[Aggie Lal]

No, no, no. So I wasn't really posting on Instagram. I had all the photos I was posting on Facebook because there was no Instagram. Yeah, that was a while back. Yeah. And so that was like the beginning of like being able to Share like my love for the world. And my whole premise was like, wow, look how what it's like to be in someone else's shoes. Like isn't that beautiful when you actually put yourself in other people's shoes? That was the idea that when you travel, you don't travel to like be yourself, you travel to learn empathy. And then over time I travel and was away for 300 days a year for about six years and that led to incredible health issues and that then led to biohacking.

[Russell Brunson]

Oh cool. Before we get the biohacking thing, a lot of people in my world I don't think understand the influencer world as well. Right. Like can you explain to them how you're able to do that full time for 6 years? Like how do you get paid? How do you make money being sharing your travels? I don't think a lot of people in my world actually understand that.

[Aggie Lal]

Yeah. So I'm sure there are different business models for a lot of people back in the day. For me, I would get paid by either tourism boards, which are just like government organization for each country, like the government of Thailand or Qatar or Indonesia wants to promote their country and they pay someone to come and take photos and promote it. You get paid by hotels, you get paid by different brands that are travel related. And I made my first million selling presets. So these are like, I would have photos and would color them and then you could buy the priest like photo filters from these photos.

[Russell Brunson]

So cool. I was telling my daughter's super talented and it's funny, a couple years ago she got on TikTok and she blew up and then she got nervous and shut it all down. But she had like, I don't know, almost a hundred thousand followers and like really quick time and then she freaked out. But I keep telling her because she's like, she's a senior this year, she's going to college next year. And I'm like, I keep telling her you could literally like travel the world and get paid to do this. And she like doesn't quite understand her, like is afraid of her, doesn't understand it's real. I'm excited to actually to show her this. I think she understands. Like, I mean, what a cool experience for you, huh?

[Aggie Lal]

To her. Yeah, please connect me with her because I had a similar experience and I actually was just recording a video about that when I was seven years old. I loved like speaking, like public speaking. So I would learn books by heart and then I would go to these like competitions in Poland where you could just, like, recite different poems or books, but I would learn, like, pages and pages and pages. And I remember my grandpa took me a competition. It was such a dream come true. But I freaked out completely and I shut down. Like, I'll never want to do it again. It's too intimidating. I just, like, freaked out and, like, shut everything down and decide never to do it again. And in hindsight, it's okay that you freak out and, like, maybe just feel like this is too much, but. Because it felt really vulnerable. But, like, I wish someone be that person for me and be like, actually, like, but this is what you love, and that's why it feels so scary. So maybe you can connect me with her and I'll just speak to her because I. I know exactly that feeling where you just feel like, okay, I don't want do this. This is too much.

[Russell Brunson]

Yeah. Well, think about just such a cool experience. Some people, they live their life, maybe they travel once or twice in life. And you had a chance for six years to see the world and have someone else finance that and like you said, live in other people's shoes, which is such a cool. I can't imagine how many cool experiences and stories you have from that era, which is such a cool way to live life. I think so. I think especially young people living in.

[Aggie Lal]

A tribe with remote tribes in Africa. We went to this tribe in Brazil, deep in Amazon jungle, where you can only get by boat for, like, you know, for two days. So there's just incredible stories, just so humbling and so beautiful and so inspiring. I think it was. My average. Was to sleep in the same room, like, just in one place for just two days. So it was like a really big pace of traveling that. And that definitely burned me out. But I think there's a. There's a better way to travel that wouldn't be as burning out and as. As intense.

[Russell Brunson]

Yeah.

[Aggie Lal]

In hindsight.

[Russell Brunson]

So leading to that burnout then. So this is what you said after six years, started having health issues. Was it originally because. Because of the travel, because of, like, all that kind of stuff or what? We didn't cause the. The original. The original route. Like health issues you start struggling with.

[Aggie Lal]

Oh, I a. I was vegan. Right. So I thought it was like, you know, I was following the. The trend of, like, eating sweet breakfast and nibbling and that. I felt like if I eat a proper meal, that would just wouldn't be fe. I was just like, so, you know, like a girl in her 20s and she's, like, scared of Eating real food and eating mostly sugar. And so started feeling like low energy. Obviously constant travel, radiation exposure, you know, toxins and whatnot. Definitely doesn't help. And so I then moved to Santa Monica at the same time and was right next to Bulletproof Cafe. So we both have a similar experience. And I was like this crazy guy, Dave Asprey, like doing all of these crazy things. And obviously as a girl back in the day day, I had a fat phobia. So the fact that he would add butter to coffee, that to me sounded like suicide. But I was getting more and more sick and I had acne. I had. My hair was falling out in patches. I had bald patches that I kept trying to cover up, gain weight. And I was like, oh my God, like there's something I need to feel better. Like I was just really struggling and felt really low. And I dove into biohacking and then I continued to travel, but then it was this gap of like women was like, oh, what did you do to change? I'm like, oh, it's biohacking. And they're like, yeah, but there's only this guy that does it. Like, how do you do it? And that's how it started.

[Russell Brunson]

So cool. So again, as you know, I love biohacking. I'm obsessed with the world. We do all sorts of crazy stuff. Like right now I'm in the middle of a five day water fast. I'm doing peptides every day, all sorts. I love it, I geek out on it. But I'm curious for you, what were the. Just for people who don't know biohacking, what are some of the things that you do or you like to do that they kind of start helping transition your health? What are your favorite things?

[Aggie Lal]

Oh my God. I probably am not the best example. I'm a little bit like, I love self experimenting. I think that's the definition of biohacking. Self experimentation on a personal level, that's the official definition. And I get to the point where I'm like a little too far on the experimenting bit. That when I'm not feeling well and I went to a doctor, he's like, what do you do? And I'm like, one don't. I do like, honestly, I'm doing so many things. So yes, I love peptides. I love just like, oh, let's see what happens when I mix this and that. So just like super excited to just see how good you can feel in your body. I used to do way more. So I would have cold plunging and, and you know Pam mat and all of that. And I'm like slowly realizing that sometimes it's like what's here almost overrides a lot of these things, right? So it's like what I'm realizing that a lot of times you, when you feel like you have to do all of these things, then you do. But when you believe that your body is also capable of self recovery, when you just go outside, pray, meditate and just like reset your nervous system, maybe you don't have to have a 50k machine in your body, in your house. And that's just like I'm trying to find the balance between the two because I think technology is great, but I don't also want to disempower myself by thinking that I need to be doing all of these things through technology because I also believe that there's like mind over matter. And I think there's so much power that I have in my body and power every car free.

[Russell Brunson]

So I agree. I had a very similar experience where I had like, I had like a thousand different gadgets and my kids and I, we actually would do biohacking nights. We'd plug everyone up to these lasers and these shockers and these, you know, it was really fun. We had a good time with it. But then it's funny, like I kind of had a similar realization. Like the things that the biggest impact were like sleeping, sunlight, eating correctly, those things have such a huge, profound impact. And I wasn't doing those. It's like, what if I focus on the 99% first and then adding those other things later? But it's fascinating. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Welch. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. 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So for you, then you started doing biohacking, living this lifestyle. I'm curious, how long was it before you decided that, like, I'm gonna, you know, you started coaching and teaching and then actually writing a book? Like, what did that transition look like for you? Because a lot of people, they experience something and. But they never think, like, I could be the person helping other people with this. You know, like, what was it that caused you to be like? Like, I could. Like, I can serve. Like, I can. I can do this for other people.

[Aggie Lal]

Yeah. And I had a massive imposter syndrome. And I think actually being exposed to you helped a lot, but I was just sharing. You know, I never thought in my wildest dreams if you asked me three, four years ago if I would be doing what I'm doing, those like, there's no way I'm, you know, not a doctor. I don't have a PhD in medicine and whatnot. And then I realized I'm like, actually, Dave Asprey doesn't have either. So, you know, that I realized. I'm like, oh, so this limiting belief is also. So maybe not valid. And I love that you always say that you don't share things from a place of being an expert, but just from your own experience, and that makes you an expert. And I thought it was really profound, but didn't help because back in the day, I was like, there's no way I could, like, charge money to teach them biohacking. And I got approached by a personal trainer, and he's like, oh, I would love. What do you think if we can do a challenge for, like, a fitness challenge together and you can be sharing your personal story with biohacking, I'll be doing workouts. And I'm like, let's just do it. Like, let's just see how many people would sign up. It was like, I think $49. And we had 15,000 people sign up on the first day.

[Russell Brunson]

15,000, wow.

[Aggie Lal]

And I was like, wow, that's crazy. So all of a sudden it was just like this deep. That was really surprising for me. I'm like, wow, that would be great. But it was a really basic challenge where we would just send you an email every day explaining what to do. Hey, today. You know, like, just like a very basic email challenge. And so I was like, wow. And it was great. And I would like, work with this personal trainer. But he said, you know, but it doesn't really matter, men or women, we just have to push them to fast more and they will lose weight. I'm like. But I noticed that I fast very differently depending on my cycle. And because he was a male, he wasn't really like on the same page. And so I was like, you know what, I'm just going to like, learn what other people are saying. And back in the day, was it three, four years ago, like, not a lot of people talked about living according to your cycle. Right. That was like a very taboo thing. It was just more so you stick to just like, there's only one way of doing things. And so I dove deeper into that and decided to just try to do it on my own and just share it from a place of like, I'm not an expert, but this is what helps me live according to my cycle. And I brought experts on and that basically blew up and the rest is history. And then I underestimated how long it takes to write a book. I was like, well, I recorded this online course. I'll just write the book based on that course. So it's going to take me like a month or two because I've already been teaching this. And I was so wrong because it was another year of actually just condensing more knowledge into that.

[Russell Brunson]

Yeah, books are definitely a whole different beast, huh?

[Aggie Lal]

Yeah.

[Russell Brunson]

Did you write it yourself? Do you ever people helping you write or do you do all by yourself?

[Aggie Lal]

Well, so I wanted, I imagine I was like, I'm going to just work with someone and they like, we kind of like write it together. I'm like, too add to like sit down and write a book. And again, that's just not what's going to happen because I started working with a woman who just didn't do anything. And so it was that, I think my story that I'm noticing. I have a similar situation a lot of times in business when People take advantage of me. So I paid her upfront, and she kind of disappeared. And because I wanted to keep the deadline, I had to kind of, like, write it myself. And I'm realizing with business, like, there is adjusting the energetics of what you do, because I have this similar experience over and over again. And I think people can pick up on your softness or, like, whatever it is that you're trying to heal. Right. So when it happens once and then the seconds twice, and when my coach is like, is that the third person that's doing something similar, maybe you can be a little bit more, like, stricter with boundaries. And now I feel like I'm getting better, but it's still a lesson. But that because she didn't show up, I had to kind of, like, write it myself. And in a way, was the biggest blessing because I don't think anyone else would be able to help me write it the way I did.

[Russell Brunson]

I had similar things. I worked with ghostwriters, and then when I got drafts back, like, it ghosted you. Yeah. And so what I. I don't know if you had the same experience. For me, it was like. Like. It's funny because, like, the book work on now has so many people approach, like, we can write this for you. I can write it for you. Da, da. But I was like, for me, like, the book was, like, discovered in writing the book. Right. Like, by writing it, you have to look at things at such a different level than you do even a course. Right. And I don't know why it is, but you look at it so differently. And for me, it's like all these, like, these connections start appearing and things that I never saw before start showing up. And it's the process of writing the book that brings those things to me. Did you experience that as well?

[Aggie Lal]

100%. Now, I would never outsource it. I don't think I ever would. Because it's just like, I have grown so much as a person. I have learned so much about biohacking as well. Like, just on a different level because it's, I think, the. The psychology of how to convey the information. There's so many books out there that have never been, you know, they. They don't really have the. The exposure just because it's like, the information. It's never about the information. It's how to present that information. So it lands.

[Russell Brunson]

Yeah, Yeah, I agree. I think that we should make a rule for everybody, because that was getting worse with AI people writing books where it's like, I want to make it like, I will refuse to read a book unless it was written by the actual human, not a ghostwriter, not AI. I want to write, like, the authentic, directly from the brain of the human who's got the experiences. That's who I always want to personally learn from.

[Aggie Lal]

Yeah. And I think. I think in a way, you know, it was really helpful then having someone to, like, correct it, to make sure it sounds English, you know, and make sure that it works. But, like. But that's a. That's a diff. That's not a ghost writing. Right. That's like an editor or whatever. Yeah. So that's definitely helpful because it's definitely in the art to it. But I. I think, like, in hindsight, it's the person that you become and like, there's. Yes that it should be hard. It should take you forever. And I think we often think of books as like, oh, it's part of your image. Everyone should have a book that we kind of lost the. They've lost the importance of what it means for the author to be. You know, the journey of the author as you write the book.

[Russell Brunson]

For sure. I remember when I got started way back in the day, there's a guy who I looked up to. I was. And I remember he launched a book. I was so excited. I remember getting a book and reading it, and it was like, you could tell he just transcribed one of his talks and that was the book. I remember being so let down that I lost kind of respect that guy. And I was like, someday when someone reads my book, I want them to read it the same way. You know, with yours, like, you read it like, this is really, really good. You want to leave with that. Otherwise, again, in business, all about the first sale never matters. It's them continuing to buy from you. And I feel like if they get a good book and you get the good first experience, then that person sticks with you for generations, for years and years because of that first connection point. And I think the books are like, some people mess it up. So anyone listening who's thinking about writing a book, do it correctly. I promise you it's worth putting the effort as, you know.

[Aggie Lal]

I have a question for you. Do you sometimes read your books back and you feel like, this wasn't really. And this is so funny after we said that, you know, you should write your own book. But I read some of the stuff and I'm like, that isn't like, it's. It's a divine. Like, for me, I was like, how did I come up with this. Like, I'm like, it's not like I can't take credit for this book at the same time, even though I wrote every single word of it, because I'm like, oh, my God, how did I come up with all this? Like, I'm like, just. I was reading my book the other day actually, because I wanted to look something up and I was like, wow, like, how? Like, isn't that beautiful that when you actually connect, it's such a beautiful spiritual experience?

[Russell Brunson]

Yeah, I feel the exact same way. I. It's funny because I rewrote a Dot com Expert Secrets a couple years later, went back and I was reading. As I'm rewriting and editing, I'm like, where did I come up with, like, that's really good stuff. Like, anyway, same way. It's pretty interesting. Okay, so I have a lot of questions about your business, but before we get into those, this is actually part of the business, but obviously I follow you on Instagram and it's fun because you're live the craziest life. Like, it's one of those things. I'm like, man, I like, live vicariously through you because you're in Bali and then you're here and you're there and you live different places, but you're traveling and then. And you guys live the most exotic, insanely cool life. And so my first question is, like, how do you. How do you do that and run a business at the same time? Because I. I'm very much like, more, I'm a homebody, I have an office. I got people. Like, I. You know, when I travel, I'm not good at working on the road. Like, how do you. How do you manage that part of it? Because it's so fun to watch on the outside, you doing these things and then also running the business same time. I'm curious.

[Aggie Lal]

Great question. Every time I'm back in LA for a month, I was like, wow, running business from one place is so easy. I should, like, do it more often. I would be so much more successful because it is disrupting when you. When you're traveling and you're just on your phone. I think it's. Honestly, I don't know. I feel like I'm getting to a point that it would be so much easier to be in person. Just like the groundedness. And someone explained it to me once that, like, when you travel, you very much in the inspiration, energy and the big thinking, and when you down on the ground and you're like, rooted in your daily environment, you get More implementation. So I feel like, because I'm more of a visionary in the business, that allows me to kind of constantly come up with my ideas, and I'm lucky to have. I literally, my. My team is actually technically three people this entire time because it's just me, Charlotte, because my right hand, and they just so used to execute quickly. I was like, we can't. We can't compare ourselves with people, even with the supplements, right? We doing courses and supplements with the three of us, which is like, two businesses technically. And a lot of times we're like, we can't compete with the corporations that have 200 people but react fast. So if we have an idea and it comes to me in the morning, like, today I was like, let's do fitness. Like, we have 21 days exactly to Christmas. Can you do the backend real quick? And they're like, Give me 20 minutes. And we already have the backend. I can post it. So that's like, if you can't not beat the big guys with something, you can at least be fast.

[Russell Brunson]

So cool. So what's fitness now? This is a new. A new thing you're launching just today.

[Aggie Lal]

We're just basically like, are we gonna do, like, a be right before Christmas 21 days, you know, fitness challenge where we just share, you know, a new advice and get people to join our courses?

[Russell Brunson]

Okay, that's actually my next question. We're about challenges. So I was trying to write all the ones I've seen you do, and there's a lot of them. Right. So you have The Get Fit As F biohacking 21 day challenge, the hormone challenge, the Cortisol challenge, the bigger booty in 28 challenge, and now the Mismiss. How do challenges work inside your business model? What do they look like? And I know you run your challenges different than mine, so I love to know the whole strategy behind it, what they look like, if they're free, they're paid. Like, just the whole. Your whole challenge model will be fun to understand.

[Aggie Lal]

Oh. Oh, my God. I feel so intimidated. I realized that it's like back in the day, I would do courses, so that would be very much like module one, module two, et cetera. And I realized that when it comes to. To biohacking, of course, there's no way you. That you can completely transform your life and lose weight in 21 days. But if we design information and every day you learn something new, and it's a challenge that you. You feel like you have every day. Okay, today you're doing this one change and tomorrow this is the one change. So we reorganize all of our biohacking challenges into days and they're around the problems of fittest or is around how to introduction to biohacking and how to lose weight. Right. Because this, how to remove inflammation. Then we have the hormone challenge, how to live according to your cycle fertility challenge. And so we now bundle them up together because it's like a big umbrella of everything that you need. But to be honest, I don't even know if I'm doing the right thing. It's just something that has resonated with me that I like. Like this, you know, challenge where every day I get to have a streak and you continue with a streak and it's motivating for me versus downloading a course and going through it on your own.

[Russell Brunson]

Is it a, is it a paid challenge? Are they free challenges or do you do both?

[Aggie Lal]

They're paid challenges. Yeah.

[Russell Brunson]

Okay, how much? Like for this one year challenge right now, how much does the fitness one cost?

[Aggie Lal]

399.

[Russell Brunson]

303.

[Aggie Lal]

Wait, $399.

[Russell Brunson]

Okay, and so it's a 21 day challenge and then, then how much? Or like what, what does each day look like? Is it video, is it email? Like, what's this? How do you structure it so they.

[Aggie Lal]

Get, so they get a video. So there's one, one science video, one workout video, and they have like one challenge for the day. Whether it's like, okay, you're going to start your day with apple cider vinegar, right? Like, that's the one thing that you new habit that you build around that. And we stack this habit every single day. I don't know if you know the atomic habits, the book, but that's the idea that every day we add like, you know, compound the habit and restack the habits. But that still wasn't as. I feel like. We also have a call with me, but that's what led me to building my own app where we can have a slightly different approach to that and just kind of get point system for each video so we can reward people even for, you know, showing up.

[Russell Brunson]

That's cool. So for the next 21 days now. So you launched this morning, next 21 days, they're getting a video and a challenge. Is it how long? Like how long is each video each day? Are they shorter, are they longer?

[Aggie Lal]

Yeah, we keep it under five minutes because I realize if I can't, I watch. I've done so many courses at this point and I think that's the difference between like a high ticket customer and a low ticket customer. Because like, they are like how long are the videos and how many modules? Because they want the volume. And I think I'm busy. I don't have time to watch 40 minute videos every day. Like, if I can't translate knowledge to you and to five minutes, that would really matter. It's like high level notes, then that's kind of. I'm not doing my job. Right.

[Russell Brunson]

Yeah. Interesting. Okay, so they go through that for the next 21 days. Do you sell them anything during that challenge? Are you. Is it like you're using it to upsell anything or is it just kind of the challenge is the challenge that's kind of.

[Aggie Lal]

We're not very good at this. And I think if I like, I'm manifesting a really good person on the team who can help me like incorporate all of that because we have supplements. But when we look at the customers between supplements and courses, they're like two different, different customers. Which is really interesting because I imagine as the, you know, a funnel expert, you would be like, how are you not upselling your supplements to this? I know, I know. It just feels like too we were learning how to like, be able to incorporate and give people that whole experience.

[Russell Brunson]

Very cool. So all these challenges, do you run, do you run them once or do you run the same challenge over and over again? Or how do you structure that?

[Aggie Lal]

We update these, but that's the same challenge that we're running. And this is. By the way, I feel like this is probably like not the best timing for me to do that because as we're moving to the app, all of these challenges will be available for free for everyone who downloads the app. So we all of a sudden you'll have access to like 300 videos. But because we're going to have feedback based on your mood and your cycle will be able to dedicate the right video every single day and we'll be able to see how much you, how many videos you're watching and based on what. So I got it to a point in my life where I realized that, like, I love biohacking and I think it's a little bit like you. I have like these, like a split personality. I love biohacking, but I feel like we as women are limited to too much of our looks. And there's a part of me that feels like I don't want to just help people lose weight. I want them feel good in their body. But then what's next? Like, what are you going to do with that energy? And I was like, I want my mission to be someone much bigger than biohacking. And so my dream of the bestie app, because it's called bestie, and originally it was called biohacking bestie, and people like, oh, no, what's the biohacking? It's the scary word. So we like, we'll stick with the word bestie. And then I realized, okay, there's like four pillars of everything that you do in life. One is the working out. Right, so this is your six pack. Then it's how to cook. So we obviously have meal plans and we have nutritionists that help us, but there is the part of you that's recovery. How do you recover? How do you connect through meditation, prayer, spirituality, breath, work. Right? That's another pillar. And the final one is everything outside of you. Because for me, if you have a meal plan, a six plan, but you don't have a good family life, you don't have a career, you don't have a good relationship with money, then that's just not wellness for me. Wellness is this umbrella where you're basically crushing at everything. And when I think of you, you crushing in everything, whether it's biohacking in business and I want. And that was what was lacking in my challenges. So now what we're launching with the app is that, yes, you get points for working out, points for sticking to your meal plan, but then you need to, like, do something towards a business or community or volunteering or, you know, like, contribute something to the society that's beyond how you look and what you eat. Because I think that will override any diet you eat. You know, like, if you have a sense of purpose, if you have a community, if you're part of something greater than yourself, the cortisol is going to lower down, you know, and all of a sudden you will feel better. And that's the. I think you can relate, like, this endless amount of energy that comes from serving something bigger than you. And so I wanted to incorporate that. And that was what really was missing in those biohacking courses. And that's what we're hoping to, like, bring together.

[Russell Brunson]

That's really cool. I love that vision. That's cool. Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out that is is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you to understand yourself, but more Importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lancioni, talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the, for the new assessment assessment and it only took me like 10 minutes or less to get it done. Yet even though it takes only 10 minutes, like you can actually apply this immediately, I took it for myself. I had my team take it. And what's cool about it is from there we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you gotta figure out make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now normally this assessment you can go to workinggenius.com and there's two GS in the middle, workinggenius. But I got you a 20% discount on the assessment which is only $25. So don't stress, it's not an expensive test at all. But you get 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com again, 2G's working genius, 2G's in the middle, working genius.com and then use promo code secrets S E C R E T S at checkout. Get 25% off but then go take the test again. It takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's gonna be the most joy, number one. But then number two, it's gonna make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it [e-mail] and enter the promo code SECRETS for 20 discount. Take this test for yourself and for your team and I promise you it'll change the working dynamics amongst everybody and help your company to grow.

[Aggie Lal]

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[Russell Brunson]

Well, you inspired me. I was planning on doing a January kind of a challenge. Like more my traditional way. But your way is interesting. I may. I'm gonna, I'm literally gonna funnel hack you tonight. I'm gonna go through the process and kind of your most recent one and just check it out because I want to see how you fulfill, how you deliver. Because I'm really, I'm really fascinated to see the structure because I think I have an idea based on what you said that could work really good in one of our businesses that I wanted to do a January challenge for that anyway. And this might be a better way to do it because I get in the spot where I get excited. I'll do like an hour long call every day for 30 days and then people get overwhelmed and everything. I love the idea of, of like giving them a microhabit each day. Like teaching the principal and giving the habit and just like breaking it up over 30 days and probably be way more effective for people as well. So anyway, I'm pumped. I'm.

[Aggie Lal]

I think so. Because I think it's like, I think that's our problem. I think you we both similar in a way that we're like get so excited and we could talk about everything for hours and for a normal person you're like, like where do I start? And in my book, actually I thought about you when I was writing that. That and when an overwhelmed customer doesn't buy and sorry, a confused customer doesn't buy, an overwhelmed woman doesn't buy a hack. So I said that in a book because in a way it's true. Like when you think about I can be doing all of these things, what do I start with? I'm like just a shot of apple cider vinegar or just to change the timing of your meals. Like don't change everything because I think it's like too overwhelming. And then when you, I'm sure you know from like running ads when you have too many variables that you change, you don't know what worked, what didn't.

[Russell Brunson]

Right.

[Aggie Lal]

So just like micro changes and every day you like stack that habit. I think that would do really well for you. You.

[Russell Brunson]

Yeah, it, it sounds really fun actually because I get overwhelmed thinking the other way because I'm like that's 30 hours of stuff. I'm going to talk about for 30 hours versus, like, if I've got 10 minutes each day, that becomes really simple. So, okay, I'm going to funnel hack you and I will return your report back and show what I do.

[Aggie Lal]

And that's kind of going back to your podcast, right? When it was just like a four minute, right? Like the bite size. Because we're becoming so busy that at the same time I'm like, it's inspiring to listen to our podcast, but I'm like, I don't often have time and sometimes I just have 15 or 20 minutes and I want just like distilled, good, juicy stuff, you know, like, what do I actually need to know? So that's good. I'm definitely signing up.

[Russell Brunson]

So cool. All right, I got my first customer. Let's go. Okay. The next thing I want to ask you about is so for your business, because those who aren't obviously guys listening to my podcast, right before this, I was on your podcast. We talked about business a little bit, and you said that you're not running ads right now. So I'm curious, like, how have you gotten your traffic and you're following what's the process of that? Right. Obviously, my world, we push more people, go buy paid ads and start driving traffic. And you've done most of everything you've done without that. So I'm curious, like, what's your strategy for getting traffic and building your following all that kind of stuff?

[Aggie Lal]

My advice would be do paid advertising, because that's my advice. Please don't. It's just like, it's been really overwhelming to find the right person. I think maybe because you're at that level that it's hard for you to imagine what it's like for normal people like myself. But every person I speak to, they will audit your business and they would tell you, this is exactly what you need to do and this is everything you do and wrong. But when it comes to the implementing, they think that it's so easy, but it's not. And a lot of times people look at my following and they see, oh my gosh, she reaches 45 million people a month with her organic content. That's going to be so easy to run ads. And this is a completely different, you know, ball game. So I think my, I always, like, do a little bit mixed kind of inspired by what you shared, that, like, I try to do a little bit personal just so people can see that I'm just messy. And this is. I'm in the process. I don't know how to do this Entrepreneurship. I'm sure I'm not doing it the fastest, most efficient way by far. I just don't want to have outside investor. I want to have the freedom to serve my customers. Like, especially when it comes to supplements from a way of. Like, I want to be taking these formulas. Like, yes. Everyone's like, why it's costing you so much to make them. Like, I know, and for now, this is how I want to do them. But I want to be, like, genuinely proud of it, because the integrity is so important to me that if I had a bad formula, I wouldn't be able to, like, show up and tell people, like, you should put it in your. You know, in your body. So that that's. That's by far not the best way to do business. Like, if you look at that. But I. I think it feels good and it will fulfill me long term. But if you look at my numbers, I'm not someone that you should be like, oh, wow, she's, like, crushing because she's making. You know, she had the busiest Black Friday of all the supplement companies. Like, not really, you know, but I.

[Russell Brunson]

Think a lot of people.

[Aggie Lal]

But I'm here for, like, the longer game.

[Russell Brunson]

Yeah. I think a lot of people who listen to this, like, a lot of them are nervous about ads. And the fact you've done it without, it's really inspiring. Like, how did. I guess. Yeah, that's the question. Like, how did. How did you build up your following initially when you went from not having followers?

[Aggie Lal]

I think it's just, like, I spend a lot of time giving free value. Like, a lot. And so even when I do sell, which is, I'm sure, annoying for my audience, they stay because they see, like, okay, but she does give a lot of free value. Right? And there's, like, a good mix of, like, inspiring. So seeing my message journey to teaching bio hacking, to seeing my personal relationship with my husband, and just seeing, like, okay, cool. Like, she's. She's doing it and showing behind the scenes. I think behind the scenes is, like, the biggest trend of social media, and so people actually would be more invested in the journey. I literally asked my audience. I'm like, hey, I'm thinking of running ads for the first time for my Black Friday sale for my supplements. Can you help me pick the ads? And people sat with me and helped me pick the ads. Like, it's amazing. And then obviously we had, like, 6.5 ROAS, because it's like, literally was for the people that were picking it. Like, and I was like, wow, this feels like such an unfair advantage. I never done that before because I was like, oh, I feel shy or I'm not sure. And I think getting people through that journey is so powerful. So, like, even if you have audience and you just thinking of starting to run ads, getting through behind the scenes, I'm like, well, I don't. I want to still stay authentic. Can you help me figure out what would work for you? And I feel like that's such a good hack to see how you, you know, how ads are converting.

[Russell Brunson]

I think. I think watching you socially has been fun because you are so. You draw people into all parts of your life, right? Like, even with your husband. Like, watching the last couple of years, like, you guys had ups and then downs and then ups and then downs, and then you're. And then like, you took us on the journey as you guys got engaged, and then the journey as you're getting close to the wedding and then trying on the dress. Like, it's funny. Cause, like, this is the first time we've hung out in person, but I feel like I know you. Cause I've been watching that journey. And then in interweaved in there, you got the business stuff and then you have the pitches. But it's like, it feels so organic of, like, I feel like I'm part of this. I think I look at most people's social and they're very much like, you know, this is my business, or the opposite. And like, you've done such a good job of, like, weaving all these things together, like weaving a storyline together, that people feel part of it. And I think that's why they want to see you succeed and celebrate when you. When you have wins and you have new products and your new thing and, you know, all that stuff's really, really fascinating. Does it ever make you like. I guess. I mean, you've been doing this for so long. But is. But was it hard for you to share some of the, like, the, you know, the harder parts of life and be vulnerable and actually show.

[Aggie Lal]

Oh, 100%, yeah. And I think I went to. I was like the Mrs. Perfect on Instagram and posted the most beautifully edited photos and then just showing the highlight and then just got really sick. Had a course about how to grow your Instagram, and the course wasn't true. To my soul. That was one of the things that I did because people like, you should do it because, you know, you're growing so well, like, you should do a course. But I was just like, you know, tell people you just have to be yourself. And it was like, very cliche and wasn't very good. And that was like, people got really angry because they're like, this is a really product. And they had the right to like, it was really not the best course on the planet. Just put it that way. And that was like the beginning of an end where it's. I lost 100,000 followers because people like, she's fake. She's Mrs. Perfect. I can't relate to her. She's. And I was like, oh, my God, I hate that I created this Persona. But it was hard. Like back in the day, it was really hard to show the messy part because when it's messy, it's like you don't really think exactly of, like, show me yourself. Fighting with my husband. Yeah. And so then even every time now, since then, I try to ask myself, what would be. You see, I've post videos of myself where I'm don't look my best. You know, it's just like the before and after and it is quite vulnerable. But I'm trying to think, okay, if I was a woman just sitting with her two kids in the kitchen, screaming in the background and wanting to connect with me, like, would that what I'm posting would make her feel inspired and connected to me, or would she feel about herself? And a lot of times, like, if she felt, obviously no one's going to stay around. And I think I'm trying to show you that, like, I didn't get stuff perfect and I'm. I'm messy. Like, I'm telling you right now, like, I probably know the person to look up to when it comes to running a business, but I. You can still not be Russell Branson and still be very happy and have a beautiful life. Like, you don't have to be the best of the best and still enjoy the process and the journey. And I think that's what people see in my content.

[Russell Brunson]

Yeah, I think it's really cool. It's really fun to watch. Based on your content, I have a question about a recent wedding. You may have. May have had in Italy, and you had an insane fireworks show that was second to none. And I'm curious, can you tell us how much you had to spend on the fireworks for your guys for the wedding?

[Aggie Lal]

Guess. What's your guess?

[Russell Brunson]

So I am a big fireworks fan. I usually spend. I spend between five and ten grand each year for our fireworks show. And you trump mine, so I'm guessing, I don't know, 10,000 plus.

[Aggie Lal]

No, it was $3,000.

[Russell Brunson]

Really?

[Aggie Lal]

Because it was just one shot. So people think like, oh, my God, they spent all that money on the wedding. But it was actually just like. I think it was the combining the tree with. With everything around that. And I don't know if you saw the before and after, but 24 hours before the wedding, it was in Italy, and it was. I think it was 62 degrees. I was in two sweaters. It was raining, and I was like, I cannot believe I'm getting married in Italy tomorrow and it's freezing. So I was, like, freaking out. I was like, there's no way. Like, this is probably every bride's biggest nightmare. And the next day was, you know, beautiful, warm, 95 degrees. We built this tree that was basically like. We had our flower lady go and actually find a dead tree in the forest that she then emptied from the inside. I don't know how she did it. And then attached real, like, flowers. And that was expensive and no one noticed that. But the fireworks itself wasn't really that expensive.

[Russell Brunson]

Anyway. It looks beautiful. It was really, really cool.

[Aggie Lal]

Thank you.

[Russell Brunson]

I'm curious, so I'm gonna. I'll tell you a story first. I'm assuming no, but just in case. So there's a guy who was one of the very first Internet marketing, like, teachers ever. His name is Corey Rudol. He's who I learned from way back in. He passed away, like, man, 18, 19 years ago. But seven months before he passed away, he got married and he actually did two weddings. And the first one he sold tickets to to his audience to come to the wedding. And he made insane amounts of money letting people come to a fake wedding with him and his wife. And then they got married either before that or after that separately. But he used that as a big business tool, and I always respected him for that. But I'm curious, did you like, from your wedding, did you guys use that for anything related to business or promotion or anything like that? Or was that just more like this is our special day and it's separate?

[Aggie Lal]

So it's funny because we. Because we've shared everything about our life because both my husband and I are influencers. We. We didn't think that we would never post, but we wanted to pay for everything, so we didn't want to get anything for free. So traditionally in the influencer world, you would get stuff for free, even wedding for free. And a lot of these, you're an influencer. You get free stuff all the time. And we made it a point that we wanted to pay for our wedding and we didn't want to feel like a big collaboration. We wanted to pay for fireworks and everything. And so, so. And if I felt like I was super happy with a vendor, I will tag them because I want to help their business, because I can not, because I have to. So that was our rule as a, as a rule of thumb that we didn't want to like monetize our wedding. And so when it happened, and I'm sure you can relate that it's like, it's such a heart opening experience. We actually didn't post about the wedding for three weeks because I was just like, I'm not ready to share it with the world. I don't even know if I ever want to share it. It was like so magical and I feel so vulnerable to share it because it's intimate and personal. And then, you know, we got the first photo. So I was like, oh, you get so excited with the first photos. And, and just I. Part of me, I think it's like I express myself through writing and through videos. I started just playing around with videos and I was like, oh, maybe I can just share a story of, of me and my mom and like me and my bridesmaids. You know, one of them just, just recovered from cancer and we didn't even think she would ever make it to my wedding. So like, as part of the therapy, I was like, I'll just share this one video because I really enjoy like putting it together. And we didn't. The fireworks was like one of the last videos we posted because we just didn't feel like we had to post it. And obviously we thought maybe it will do well, but we didn't expect. I think we've, I think it reached between Instagram and TikTok to 180 million people. So that like, it's. Even with my following, I never thought that this is the kind of reach that we were going after. Like, it's not like you're like, oh, I'm trying to monetize my wedding. I don't think that was the case. So that was, that was definitely something that we didn't really expect.

[Russell Brunson]

Yeah.

[Aggie Lal]

Yeah.

[Russell Brunson]

So cool. I think everyone wanted to see, you know, see the end of that part of the journey, which is, which is really fun. So. Well, this has been fun. This is, like I said, it's been really cool watching you behind the scenes and watching your business and watching you socially and everything. For those in my audience who don't know you yet, like, where, where can they go to watch you and actually See. See you in action. From your social. From your content. You know, jumping into your challenges. Where should they go to watch?

[Aggie Lal]

I would love if you could visit me on Instagram. My account is just my first name, which is Aggie Ag I E. And then you can just see my journey behind my app, which is called Bestie, and my supplements, which are called Biohacking Best.

[Russell Brunson]

Very cool. And then everyone needs to go get a copy of your book. Where do they get Biohacking like a woman?

[Aggie Lal]

Also on my website and biohackingbestie.com or you can get on Amazon. We used to have a funnel for the book. But actually, a funny story. You know how I almost got out of business because of you Wrestle?

[Russell Brunson]

Oh, yeah. What I do.

[Aggie Lal]

Yeah, because we wanted to do like, the book funnel. So we basically get book plus shipping. But it was. We had a bit of a situation with our team when they miscalculated the shipping. And so in the first four days, we had 8,000 orders of the book, but the shipping was double the price. And some of it was international. So it cost me, like, there was a mistake, that little slight accounting mistake that cost me $200,000.

[Russell Brunson]

Oh, no. So, yeah, well, that's not good.

[Aggie Lal]

So be careful. Like, it's a great idea, but you just have to run your number because. And it just happened so fast, obviously, like, with my audience that I imagine maybe not everyone gets to 8,000 copies in the first couple of days. But yeah, by the time we realized the mistake was a little too late. So.

[Russell Brunson]

Can you share? Do you know how many copies you've sold the book so far in the last year?

[Aggie Lal]

I would have to look it up because it's like, it's not something that you like, I think at least over a hundred thousand, but I'm not really sure how many. I would have to look it up.

[Russell Brunson]

It's hard because you have like, at least probably similar to this. It's like, do you have the Amazon, then the Kindle, then the Audible, and then the ones on your funnel? Yeah, that's all. It's hard to.

[Aggie Lal]

Yeah. Like, when then you sell their rights for a different language. So they. They keep track of that as well. So you don't really know, like, how many unless you emailed your publisher or whatever. So. But anyways, Russell, you're. You're so good and I'm. I'm so glad that you found the time to speak to me. I feel super honored.

[Russell Brunson]

I really enjoy it and appreciate you and yeah, I love watching entrepreneurship and at all levels and what you're doing is so cool again, socially, it's amazing. Amazing. Watching the supplement company, the apps, the challenges. I'm going to go funnel hack your challenge right now as soon as we get done. But thanks for hanging out and being part of the ClickFunnels community. We really appreciate it. It's fun to know you.

[Aggie Lal]

Thank you so much.