← The Russell Brunson Show
The Russell Brunson Show
One Funnel Away Q&A - Real Questions, Real Funnels, Real Fixes | #Marketing - Ep. 44
01:10:47
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- [00:01]
Russell Brunson
Close your eyes. Exhale. Feel your body relax and let go of whatever you're carrying today.
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Dante
Well, I'm letting go of the worry.
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Russell Brunson
That I wouldn't get my new contacts in time for this class. I got them delivered free from 1-800-contacts. Oh my gosh, they're so fast.
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Dante
And breathe.
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Chris
Oh, sorry.
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Dante
I almost couldn't breathe when I saw.
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Chris
The discount they gave me on my first order.
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Russell Brunson
Oh, sorry. Namaste. Visit 1-800-contacts.com today to save on your first order.
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Sarah
1-800-Contacts.
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Russell Brunson
The Hoover Dam wasn't built in a.
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Dante
Day and the GMC Sierra lineup wasn't built overnight. Like every American achievement, building the Sierra 1500 heavy duty and EV was the result of dedication. A dedication to mastering the art of engineering.
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Russell Brunson
That's what this country has done for.
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Dante
250 years and what GMC has done.
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Russell Brunson
For over a hundred.
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Dante
We are professional grade.
- [00:55]
Russell Brunson
Visit gmc.com to learn more. Assembled in Flint, Hamtronic, Michigan and Fort Wayne, Indiana of US and globally sourced parts. What's up, everybody? This is Russell. Welcome back to the show. I just got done off of one of our live Q and A calls with one funnel away and we went a little deep this time. I had some fun, especially the last probably 30 or 40 minutes. We went really deep on some cool school concepts about how to get traffic, how to simplify your funnels and your messaging, how to like get from the beginning line to the finish line as quick as humanly possible. If you need to make money asap, how do you reverse engineer so you can get it done fast? And then like there was a theme throughout, just like me preaching and teaching and showing, like how to increase your volume of stuff you're putting out there and how to do it. And anyway, it was a really, really good one. I love it. I'm not giving you guys all the Q and A calls because you guys gotta go join onefunnelway.com and get on the calls live. But every time there's ones that just kind of pop, that are really fun, I want to bring them in here. So with that. So I'm going to queue up the one funnel away Q&A call from this week. I hope you get a ton of value from it. This is one you should listen to two or three times because there are so many types of different unique things that I think are going to help shortcut most of your success. If you listen, you actually apply it. So that's the game plan right now. Hope you enjoy this episode. If you do, you should be on these live community calls. It's insane. We get like a few dozen people to show up. So your chances of getting your questions answered, like almost 100 if you just show up. And all you gotta do is go to1funnelway.com and sign up for free. If you have a ClickFunnels account, you get it for free. If you don't, you go clickfunnels account and then you get it for free. And you could almost ask me any question. So, yeah, that or pay 50 grand to drum in your circle. Those are two ways to get to get me to answer your question. So anyway, just putting it out there because you'd be insane not to. So1funnelway.com Other than that, I hope you guys enjoyed the Q A session. Hope you get some ton of value from it. And I cannot wait to see you guys at the top. All right, we'll talk soon.
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Chris
This is the Russell Brunson show. All right, you guys know what time it is. Look at that. Here he is, two minutes early. The man we love, Mr. Russell Brunson. What's up, Russell?
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Russell Brunson
How you doing, man? Great to see you. Look at this. I'm walking while I talk. Yeah, Kill two birds, one stone. That's how we do it. Efficiency over here.
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Chris
That's net time, baby. Do you have the little walking treadmill down below you?
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Russell Brunson
Oh, yeah. Walking it up. So just. Yes. Any. Any a people. How many guys have some type of ADHD brain like me and most entrepreneurs? If so, one of the secrets is the more things you're stimulating your brain with, the easier it is to focus on one thing. So when I write my books, I actually write my books with headphones on, playing music while I'm walking on a treadmill desk and typing, because it keeps me focused versus if I'm by myself, like squirrel. Squirrel. Squirrel. Right. And so. But I had an old treadmill that was like, super big and clunky, and they have these new ones on Amazon for like 150 bucks. They're tiny. So, anyway, so now I'm walking on my new $150 treadmill. Getting it in.
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Chris
That is awesome. Well, I gotta know, since you brought up music, what do you like to listen to? Well, when you're. When you're writing books or trying to focus in. What's the jam?
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Russell Brunson
So this is kind of weird, but I'll tell you. So when I was in high school, I used to. When I was studying in high school and stuff, if I listen to music that, like, I knew the words to like, I'd get distracted. I'd be like singing and everything. And so there's a cd, it's. Do you remember Enigma?
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Chris
Yes.
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Russell Brunson
The Cross of Changes. That CD is what I listen to on repeat when I'm writing or doing stuff like that. So.
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Chris
Oh, that's awesome.
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Russell Brunson
Not that many words other than one song, but for most part, there's no words. And so just it's in the background and I can just. I can. I can zone in.
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Chris
So, man, as everybody goes to scramble and get that cd, I'm probably the.
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Russell Brunson
Only person that still listens to that from the 90s. It was amazing. But yeah, because that's what I studied in high school. So for me, like my brain syncs it to like, like deep work. That or there's also. There's an app called Brain FM that I use a lot of times too, where it put does like weird things on your. If you put the headphones on and it gets you like, I want to be in a float focus state or creative state or what it does the binaural beats to get your brain at different states. So Brain FM is the other one I use. So those are the two. The two core things for me.
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Chris
Yeah, Brain fm. I'm putting that in the chat for everybody right now.
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Russell Brunson
Gosh, Russell Brunson. Just kidding. I don't have an affiliate. I wish I did.
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Chris
No, it's okay. When they start giving away Lamborghinis, you'll do it. But right now, no way, Jose.
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Russell Brunson
No Lambo. They're not getting.
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Chris
Yeah, that's right. No Lambos. You're not getting Russell. Well, man, I'm excited to be here. I missed you like crazy this past week. We've had a lot of great stuff and I just. Lunch with Russell. My favorite day of the week.
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Russell Brunson
So let's get into it. Last week, last week we were in Salt Lake for the first Cliff Funnels Connect event. So I missed this.
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Chris
But now we're back and I heard that went amazing.
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Russell Brunson
Yeah, it was fun. I think we have a replay still up for next. If you go to I think clickfunnels connect.com you can see the replay of it, I believe. So we had some cool speakers come and hang out and it was really. It was really fun.
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Chris
Yeah, I heard great things from. I only talked to a couple of people that were there. They said it was really, really awesome. And speaking of, we have ClickFunnels Connect events coming up in the future if you guys want to host local events in your area for Funnel Hackers I believe it's clickfunnels.com connect where they can.
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Russell Brunson
Register if you'll clickfunnelsconnect.com that's right. Now we're about to launch. We have, we have like almost 100 people that have submitted to run their cities. So I think we're next week gonna roll out the front end where you can go and you can find one in your local area and you can go to one of the events which is really cool. So nice.
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Chris
I'm excited for that. I registered. Hopefully I get chosen. I want to do some events in the southeast here. Have a good time.
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Russell Brunson
So fun.
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Chris
Yes, sir. So, hey, let's have a great time today. Speaking of good times, if you guys have any questions for Russell, please do remember that this is the expert set. Yes, Sarah. This is the expert session specific to expert questions. So if you're on the e comm track, welcome. So glad to have you. Marketing is marketing. Business is business. Be a part of the right conversations. So a rising tide raises all ships. You'll still get massive value from being here and learning from Russell. But this next hour from 12 to 2 is going to be specific to expert questions on your one to many presentations. So if anybody has those questions, please do. Feel free to raise your hand and we can get right into them. Let's start out with Sarah. Hey, Sarah.
- [06:54]
Sarah
Hi, Russell. Hi, Dante. Yeah, I watched the clickfunnels connect. It was really great. Just loved it. And actually it answered one of my questions. Here. These are the notes I took. And actually here when Michael Jones, she talked about the missing point hook. This was so great, so good. And actually it really helped me to prepare how I can start my webinar. I did it last Wednesday and I was wondering about the Here, this is the system I use actually. And this is how I learn and how I teach. The problem I have and the problem my clients have when people tell us this is simple, you just have to do first you do this, then you do this, then you do this, we start to think like this and we say, okay, here. When you say that, I think about this and this and that. So what I wanted just to show you is when I use the one missing thing and the system has the three secrets. Actually, I've prepared this and I've tried but it was hard for me to choose between the whole system I used to teach or the thing I use here for just drawing. See the pedagogy, the learning system I use. I have three secrets here that I want to show Them. But I'm hesitating between the whole system in general when I teach, or just when we draw. Actually don't know if I'm very clear, actually.
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Russell Brunson
So what's the question? I don't think I understand the question.
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Sarah
Yeah. How to choose what I share in the perfect webinar. Because it's very hard for me to do simple stuff, as you see. And this is exactly what I give. I give a simplification of what I do. When we explain here, we have, we're supposed to do just one thing, then we think this way in the middle. And what I do is I give the simple stuff here with the drawings, of course, here, for example, the different parts. And then it's easier. People say, okay, I see what you mean now. Well, if. Obviously you probably don't see what I mean now because I'm just a bit confusing, but sorry. So this is the questions.
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Russell Brunson
Like, like, so basically you got a whole bunch of stuff you could teach, but you're not sure what to teach.
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Sarah
And yeah, the thing is, when I, when I teach the whole, when I teach, you know, the whole system, obviously it's too much.
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Russell Brunson
Yes, we teach now. That's what you're selling. So the problem a lot of people make is they start, they teach the. They teach the how. And your job is not to teach the how. Your job is to sell the how. So you're teaching the what. Okay, so here's what you do. So if you look at any of my presentations where I'm selling, I never go into the tactics, I never go into the how you do it. I show you what to do. Okay, so for example, my Funnel Hacks presentation, right? First step, you got to go funnel hack someone. So you're going to go, you're going to find their thing and you're going to, you're going to buy their product and then you're going to go and see what it is. Then second step is you're going to go to clickfunnels, you're going to build their funnel, and third step, you're going to launch and make a ton of money, right? So I show them what to do and they're like, oh, that's amazing. I see the vision of what I need to do, but I never told them how to do it. I was like, okay, step one, open up the ClickFunnels editor. Step number two, click on the Edit button. Step number three, I learned copywriting. Step number four, here's how to do it. You're like, that's what you're selling is the how. During your presentation, you're showing them the what. So I'm showing them the strategy. Because all you gotta do is get them to buy into the strategy. Like, oh, for the result I'm trying to get, that is the strategy. Like, I believe that her strategy is the one that's most likely to give me that result. And that's, that's all we need to get them to do, have that light bulb. Like, I think this is the correct strategy for me, right? Like, think about this. If I'm going to start a diet, first thing I'm going to do is I'm gonna look at a bunch of strategies out there. There's ketogenic, there's carnivore, there's Atkins, there's, I don't even know, like Weight Watchers, a million strategies. And I don't need to know the tactics of all of em. I see that, like, which of these strategies is most likely to get me the result I'm looking for. And that's the job of their presentation, is to, is to basically throw stones at all the other strategies and then show why your strategy is the best. If they agree it's the best, then they give you money and then you can take them back home and like, okay, let me walk you through everything. Here's step one, here's step two, here's step three. And then you take them through all the tactical stuff. But this is the biggest reason why people's webinars don't convert is because we are teachers and educators, we want to tell people exactly how to do it. And if you tell them how to do it, they're not going to give you money to show them how to do it. Because what you are always selling is the how. And you're during your presentation, you're showing them the what. Like, here's the strategy. And so that's the big differentiator. It's just. Is they going in more of a high level like that? Does that make sense?
- [11:58]
Sarah
Yeah, when I hear you, I understand, I'm trying to say the what only, but what is huge and why it didn't work. But actually I think when I hear you that I just have to give the surface of this and not to go so deep to say why it didn't work and even the surface of the what, because I just give the principle, but they can't do it without me. So I'm not giving everything. But I'm confusing for now because it's too much anyway, even if it's simplified. It took me sometimes 10 years or 20 years to make it simple and to build everything. But even if I say it quickly, it's too much, and it's really overloading, overwhelming.
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Russell Brunson
So for sure, if I let you guys decide in my head, you would all be overwhelmed and stressed out beyond belief, right? So I. It's. It's baby steps. It's milk before meat, right? The teachers in the Bible, Christ is like, hey, don't give them. Don't give them the meat before you get the milk. Otherwise they're not gonna understand the meat. They're gonna stress out, and they're right away, right? So it's like, it's baby steps. So you find your person where they're at, and then you're not showing them, here's the entire universe. Like, here's the next step. Here's the next step. Otherwise, I'd be on this call. I'm gonna be talking about deep analytics. We'd be talking about, uh, split testing. We'd be talking about. You're like, no, no, like, you guys need an offer first. Let's focus on that. And like, everything else. And then there's a million things, million frameworks we can do, teach, you know, like in my Atlas program, people pay, you know, 250 grand a year. Like, we're talking deep stuff that if I share in this call, everyone be like, I have no idea what you're talking about. What's the context? Right? And so your job is not to. On the webinar, teach them everything. It's like, what's the first step to get some. The first result. Focus on that. Get them that result, and that's what the value adds for now. They get the result. Like, this is amazing. All right, cool. We want more. Here's the next step. My value ladder. Here's the next step. You start moving them and sending them. If you're trying to give them everything you learned last 10 years in one course or one webinar, people are going to buy, they're going to be overwhelmed. They're not going to actually have success. And so what we do is we give milk before me. You give them a little more milk, and then they handle it. They can handle the next step. And you're taking somebody on a journey. Stacy Martino calls it the yellow brick road. I think hers is one of the best examples how she does her value ladder. But it's like, here's the yellow brick road. Here's the first steps. And then you get to the next Steps and you get to the next steps. And that's the key for success in anything, right? Line upon line, precept upon precept. That's how we, we help our clients grow. It's not by here's everything you're possibly gonna need and they get overwhelmed and drowning and then they run away. Right?
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Sarah
Okay, that's very, very.
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Russell Brunson
And it's tough because us as educators, we wanna give them everything. I remember when I first started doing events. So this is, man, 18 years ago, we had this little office at a little event spot and people would come for three days. I remember they paid five grand for this event and I was like, okay, they paid me five grand. Everything I've ever learned I must put into their brain because that' and I was like. So they would come and I would do these hardcore. I should go find the videos. These, these hardcore three day things where everything I'd learned I would just jam in their heads. And people leave at the end. They're like, that was amazing. And then nobody ever did anything. Like my success rate was zero. I was like, what is wrong? And so I got so frustrated, so frustrated. And then I remember one time we just tried an experiment. It was a three day advance. I was like, what if I just, I was like sick in my stomach. I'm like, these guys are gonna be mad, they're gonna be offended, they're gonna want refunds. I was like, what if instead of doing a three day event, I do a one day event but I do it three different times, three more ways. So I compressed my stuff down. I was like, okay guys, it's my first day was like teaching the strategy. Like, hey, first thing you need, you need a product and then you need to have turn into an offer and then you need a sales as I walk them through the basics of it, right? So it's the first day, slowly going through the basics, which would have been like my in the past would've been like presentation like first 30 minutes that would've kept going. But I just did that part for the entire day. Then the next day we came back and we broke everyone to breakout rooms. And they went and they met with my team that does the products. They met with my team, does the copy and they met with my team. They got to go talk to all the people that do it. And the third day we came back, I said, okay, now you guys have, we talked about it. Then you've talked to my people about it. Now we're going to come back. And third day you're going to, everyone's going to go on stage with a whiteboard and you're going to map out what you're doing. So they get on stage and they map out this is what my funnel is going to look like. And they left. And I remember at first I was like, I was like, we didn't teach them anything. I taught him like the most basic, simple. I was like as an educator I felt like I, I, I had under delivered. And then what happened was the next group, the group that went through that success rates through the roof, people doing stuff, launching stuff, creating stuff. I was like, I just keep overwhelming people because I want them to know everything I know. They don't even know everything I know. If you knew everything I knew, you know, you guys would be so stressed out. You just got to focus on the, the next piece. And so think about it with your audience. It's just like your job is not to give them 20 years of your information. Your job is to give them step number one and focus there. And if you do that, they'll have a result and they'll come back for the next and the next. That's how you build, you know, lifetime customers. Like I've had people that have been paying me 50 grand a year for 10 years. Right. Because, because you keep serving them where they're at and you take the next level. Next, next level. And that's really the, the game plan side of the business.
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Sarah
Yeah, actually I, I didn't think about that. But I'm going to just prepare it as if I was explaining to a five year old kid or my grandma and then I'm going to be okay to just simplify. It's going to be obvious but I, Yeah, okay, I'm going to do that. Got a very quick question. It's about, you know, when I think about the content I give, when there are cold prospects or warm prospects or in the middle, what's the difference between the message, what do you say? What do I send to who? What kind of messages do I send to.
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Russell Brunson
In the, in the presentation?
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Sarah
No, in general. You know, for the newsletter, the social medias and everything in my brain I have to know what's the difference between what I do. For example, if I have something happening inside of the membership, sometimes it's okay to send it inside of the newsletter or on the social media, but sometimes they are cold traffic and it's not what I need to hear. So I'm trying to send the right message to the right person at the right moment and in my brain, I.
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Russell Brunson
Think you're worrying about too much. Just throw out more messages. It's like shots and approach, right?
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Sarah
I thought the same everywhere.
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Russell Brunson
You're throwing everywhere. And like, different things are gonna hit with different people, right? Yeah. And so, yeah, I'm not like, I think. Think less about it and just go serve. Start doing. Start putting stuff out there. And the. The message will hit the right people. The right people will hear it, and they will come to you based on that message. And I don't know, like, if I was more strategic about it, I don't get everything done. I'm just like, I got my phone. I'm. And then whenever I got my phone, I'm like, I'm thinking about, like, a specific person. So I'm thinking about an avatar. Like, okay, this is. I'm talking to Dante right now. Is that I'm going to tell a story that Dante would think was awesome. I post it, right? And it was cool. It's like, Dante. People like Dante. You're going to like that. And I can next to think about something like my dad, who knows nothing. I do a video on that based on that. And then people. My dad would, you know. So I'm always thinking about one specific person when I click record or I write an email. And. And it's just like me, like, right now we have an email list of like 6 million people, and people like, I get all your emails. It's so overwhelming. I'm like on my stomach. I'm sending these out 6 million people. And I'm throwing out different hooks, different offers, because different people are going to respond, Right. Like, some people respond to the E. Comm offer. Some people respond to certification offers. Some people respond to, you know, so it's like, I'm putting all these hooks out there, and the right people will be like, oh, that's for me. They're gonna click and they're gonna go, um. And so that's kind of more. So is just. Is just throwing more stuff against the wall and seeing what sticks. Thinking less, doing more.
- [19:29]
Sarah
Okay, so a specific person, but not so specific. All right. Yeah, that's great.
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Russell Brunson
Because sometimes they'll flop. And that's okay.
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Sarah
Yeah. Because when I don't know who I'm talking about, sometimes I don't know what to say anymore. And yeah, so I can think to one of my clients or someone I know, but just throw anyway. Okay, great, great, Great answers.
- [19:51]
Russell Brunson
And then more volume. It comes down to just volume, volume, volume. Put more out there.
- [19:54]
Sarah
Yeah, yeah, that's what I'm trying to do now. Thank you so much. Very helping.
- [19:58]
Chris
Great stuff, Sarah. I'm gonna fanboy for just a quick moment. If you guys heard what Russell just said. I think of a dream avatar and and. And I just want to point out how Russell's books stand the test of time. I learned this from him 8 years ago in a book Russell rule. Especially in the time of AI where every day it seems like things are changing, frameworks are changing, strategies are needing to shift. Like, no, if you guys don't have the books, go to secretstrilogy.com it's the best money you will ever spend. It's the frameworks for everything. Your entire value ladder, every step within it. I have a little office that I can go get a little quiet time. I have seven pictures of some of you guys here that are in OFA.
- [20:38]
Russell Brunson
And I do the same.
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Chris
Same thing, literally. Oh, we're gonna go make this thing for this person. And you put yourself in that mindset. You speak to that specific person. That was cool. That was awesome. I loved hearing that. And then when we hear Russell say, it's all about volume, gang. Let's go shoot some volume. Let's go throw some stuff at the wall. That was great. Thank you for the question.
- [20:56]
Russell Brunson
I remember one time I was in Dan Kenny's Mastermind, and this is back when article marketing was the big thing. So imagine like nowadays it's reels, but back then, you know, 15 years ago, it was articles. I remember this guy was like talking about this article he posted and how many clicks and links he got. Emorett raised my hand. I said, well, how many articles a day are you submitting? And he stopped. He's like, I can tell by the way you asked the question, I'm doing it wrong. He's like, I did one this month. I was like, oh yeah, volume. How many per day are you doing? Like, pick it up, pick it up. Because like, we're in a world now where content's flying. So it used to be like I could only send one email and I had to. You know, people are overwhelmed, right? I can only do one post now. It's like TikTok, you can post 500 times a day. So, like, go practice. Like, it doesn't matter. Just keep practicing, practicing, practicing, practicing. Some are going to hit, some are not going to hit. But volume is how you learn the game, how you learn your voice. You find your voice. That's how people find you. So nowadays it's just like, just think less, do more and you'll start finding your winners as you're as you're consistent with it. Easy.
- [21:48]
Chris
That's the game. Man, I love Fridays.
- [21:50]
Russell Brunson
If you've been following me for any amount of time, you know I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who who is the person that could be your CEO? Who is the person that can build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring, the right who's Indeed is all you need. Indeed gives you the ability to stop struggling to get your job post seen on other sites. Because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it, and that means the person driving traffic your funnels is going to see. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up. Indeed. And that makes a huge difference. In fact, according to Indeed data, sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and and getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire now. With Indeed sponsored jobs, there's no monthly subscriptions, there's no long term contracts. You only pay for results. They may be wondering how fast is Indeed. Well, in the minute I've been talking to you. So far, 23 hires were made on Indeed across the Indeed network. So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed and listeners of the Show Get a $75 sponsored job credit to get your job more visible by going to indeed.com clicks just go to indeed.com clicks right now and support our show by saying you heard about Indeed on this podcast. Indeed.com clicks, terms and conditions apply. Are you hiring? Indeed is all you need. What's up, everybody? Russell Brunson here. And I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut screaming, go for it. And your brain is like, wait, are we really gonna do this? That tension between the bold vision and total fear, that exact leap, is what this new podcast season is all about. It's called this is Small Business. And lately, I've been hooked. Seriously. The host, Andrea Marquez takes you behind the scenes with real founders. People who don't just dip their toe in the water. They cannonball into the unknown and figured it out midair. And yeah, sometimes they crash, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar coated startup stories. These are moments of panic and pivot and hustle and breakthrough. And every single episode is loaded with lessons you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow this Is Small Business. On Apple podcasts, Spotify, or wherever you listen, this is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.
- [25:08]
Chris
Let's hop over to Chris. How we doing, Chris?
- [25:11]
Jason
Hey, doing good. Hey, it's nice to see a fellow Idahoan. I'm up in Coeur d' Alene.
- [25:17]
Russell Brunson
Oh, very cool.
- [25:18]
Jason
So what I wanted to ask, and this is where I'm at. I'm new to all this. Like, this is really fresh for me. I bought in, I got Barnum. I think I'm kind of getting on the shiny object trail because then I went to Last Secret, and then I started setting up an affiliate and E. Com store so I could get revenue coming in as I'm trying to plan my course for coaching and I'm all over the place. And so I kind of just need some advice of, like, what should I be focusing on the most at the moment? Because, like, I did the One funnel away, I bought the vip, but I haven't. It's like I said, I went to the last secret, so I kind of like fell off on the One funnel away. Just kind of everywhere. I bought all your books. I'm reading those.
- [26:03]
Russell Brunson
Nowhere. I understand. I know it's. It's one of the positive negatives of Kimber into our world is like, we create a lot of opportunities for people and it's like, which opportunity is the best? And so I really think about for me and you know, it's not just me. I'm sure your Facebook feed and news feed pops up with like 500 other opportunities or potential. And what's cool about this game is that most of the things actually work right, but we're doing two or three at a time. It didn't work. In fact, if you look at the very first module of ofa, Trey did it first. I kind of model. Like, he talks about the. The. The unfinished bridges, right? Where it's like you. You have a result you want. You start a bridge, you start going and you get halfway through and they're like, oh, there's the next one. You run back down, you start building next bridge, and you get halfway there and the next thing sounds exciting. And he's like, the reason why people aren't successful is not because the programs don't work because they got a ton of half, half built bridges. And so the reality is, like, all of them will work. You got to pick which one, like, fires you up the most. So for me, Ben Hardy wrote a book called becoming your future self. Now that had a big impact on me because I started thinking about that, like, who's my future self? Like, what is. Like, that's what I'm trying to do is trying to become the future self. There's a lot of versions that could get me there. Like, what does that look like? So for you, I would think about that, like, in five years from like, what is that? What are your future self? Is it you? Do you want to be a coach? Like, we are coaching and you got people, you know, you want to serve. Or is it like, I want to be an affiliate behind the scenes? Or is it. And I'd be thinking more through that, like, what's the. Like, what's the end thing that you're you. You want to be. And then based on that, there's a lot of options, Right. And it's picking one, then putting on blinders from. From all the other noise and distractions and then just focusing on that thing. So what would be your. Your thought right now? Thinking about, like, five years from now, if everything works in this business, like, what is it you would. You would like to be? What would that look like, do you think?
- [27:42]
Jason
Yeah, in five years, I want to be coaching people. That's my passion, is to help people, especially because my story, I've been through quite a bit of stuff in my life, and so I have a specific demographic I'm going after. So I wanted to do like, you know, group coaching, masterminds, stuff like that. My issue that I'm kind of. It's not really an issue. It's just, I guess on the aspect of bridge. I own a landscaping company, but it's not my passion. It's just I don't. I'm tired of owning a job. I like Myron Golden. I listen to Myron golden all the time, and he makes a lot of sense. Yeah. And so I want to step out of that. But in the meantime, it's like, what can I do in the short term to get me to that position where I can invest so much more time in the long term? If that makes sense.
- [28:29]
Russell Brunson
Yeah, for sure. The best way is like, obviously, having a straight path so that when you have time, like, you know, like, I can only do so many things. I got to do the right things as opposed to splitting across a lot of things, you know. But if the end. If the end goal is you want to be a coach to a very specific group of audience, then the path in our world is very clear. It's like OFA experts, step number one, to learn the core frameworks and understand those things. I think reading the. The books are good, like, while you're working, like having those. Because again, those teaching frameworks. But it's not, you know, but OFA is very much like step one step, they go into that. At the end of ofa, if you've done that, the next step would be going to selling alignment. It's going to help you, like, actually, you know, craft your presentation at a lot deeper level. Understanding that, like, that would be the. That would be kind of the path and all this I wouldn't focus on. Then I wouldn't focus on any affiliate stuff, things like that, because that's, that's the straight line. And the nice thing about coaching businesses you can, you can get it going pretty quick, right? It's like the couple skill sets, you gotta be able to learn how to create the product. You gotta be able to learn how to make a presentation, and then you gotta be learning how to get traffic to it. And those are the three kind of pieces of it, you know. And so OFA is nice because it goes through a high level. All three though. It takes you through like soup nuts, all three of them. And it gets your first thing kind of built out and structured. And then it's like, now I have this, I'm gonna go deeper. I mean, learn how to present better. Let me learn how to get traffic betterly. Like, but those are the, those are the, the elements, right? And like I said, like, you know, for, for most coaches, what tradition happens? People start with like mid ticket to high ticket, more expensive stuff. Like Eileen Wilder, where she came into our world. You know, her husband's driving Uber, she didn't have a business, and she's like, I'm gonna do this, I'm gonna start a high ticket. And so like a week later she starts selling high ticket. And then she was free, she could quit everything else because, you know, get two or three cells and she was like off the race. And then from there started building like mid tickets and low tickets and stuff like that, but started high tickets. So if, you know, like, hey, for me to be able to quit my job or walk away or sell it or whatever, I gotta make x. Like it's 10 grand a month or 20 grand a month, whatever that number is. If, you know, it's like, hey, just gotta reverse engineer. Okay, I need a $5,000 coaching program. I get four sales a month and I'm free. Cool, that's easy to reverse engineer. So now it's like, what, what does a $5,000 coaching program look like? Let's go design one. You know, and you can ask our community, like, look at, like we have a ten thousand dollar coaching program. You can look at how we structure it. Like, okay, that's how they structure theirs. Let me model, let me funnel hack that structure and I'm gonna build my version of it. Okay, okay, now we got that. Now how do I sell four people a month into that? It's like, okay, well I could sell through a webinar. I can sell through a book, a call. Like both those are great options, depending if you, if you're, if you're me, you're not gonna do book call. Cause I hate getting on the phone. That's my Number one fear in life is the phone. So I'm gonna do webinar because that makes me work out. If you like, I like phone calls. You can do that. So there's the mechanism to sell the coaching. And then so again, if I gotta sell four of these a month, how many leads do I need to get to sell the four a month? It's like, well, if I'm closing on the phone, one out of ten means I gotta get 40 leads a month to come in. And that'll or wait. Is that right? Yes, 40 times 4. Right. 160 leads a month. I don't know whatever the number is. Like, but you just reverse engineering the stuff and okay, now I know the model. I gotta create a $5,000 coaching program. I need a one to many webinar or a call, a phone, phone thing to sell it. Here's how many leads I need. Those are only the things you gotta worry about. And I was straight line, put on blinders like, okay, boom, I gotta create my $5,000 coaching program. Boom, got that done. Now I'm gonna create my one to many presentation or, or build out the sales team or me doing phone sales. Now I'm gonna start getting leads and it's just very, very straight line, right? And not worry about all the other the pieces right now. And after that working, then it's like, now you go back and you can tweak stuff and change stuff and add stuff and upsells down sells all this stuff. But the very straight line of success is just reverse engineering from the end result back back to what you actually need. You know, one of the problems I get a lot of times in our world to ask people like, I'm like, what's your, what's the number you need to be to feel like you're free. And they're always like a million dollars a year. I'm like, what? You don't need a million dollars a year. Like, like, like what's freedom for you? Like fighting for most people? Like 20 grand a month would give them freedom. Or maybe it's 30 grand, maybe it's 10 grand. Like whatever it is, like, like optimize towards that and then just reverse engineer Cool. 10 grand a month or you know, whatever. I need 20 grand, 25 grand a month. Just figuring out because if you're like, I need 25 grand a month and you're writing a book right now, it's like, it's hard to sell enough books to cover 25 grand a month, right? That's, that's the heck.
- [32:38]
Jason
I wrote a book and sold like five.
- [32:40]
Russell Brunson
Yeah. Like a book is hard. So it's like if you, if you know the numbers, like hey, let's do a high ticket thing, fat, it's gonna be faster to get there, you know, and, and OFA basically walks through that process. Right. It's, it's, it's designed more of to sell like a thousand dollar product with a webinar, stuff like that. But, but there's a thousand dollar product and a 5000 is not that much. Right. It's, it's positioning, it's usually some of the deliverables. But it's the same frameworks you're teaching. Right? I mean you think about like Expert Secrets is my frameworks for doing one to many presentations. And our $10,000 offer is US teaching how to do the, the frameworks from Expert Secrets. Like that's all it is. Just it's packaged a little bit differently. So the book you already wrote is probably all your frameworks are done. You probably have everything you need. It's just like how do we structure this now in a way where people are willing to pay five grand or ten grand, whatever that number needs to be to justify the cost and then that's where you start and then reverse engineer things from there.
- [33:27]
Jason
Okay, just one last question for Dante. So I noticed I've done the OFA before and then I saw that there's an OFA 25. Which one do you suggest I go through? Because they're kind of structured different.
- [33:38]
Chris
They are. That's a great question, Chris. I would recommend that you go through the 2025. That's Russell's most recent revision and basically we're just, in 2025, we're only teaching perfect webinar. We've also added a belief week and in week four, a fantastic traffic week. Please don't skip ahead if you guys already have an existing webinar. If you have an existing problem you're trying to solve, feel free to skip ahead to future trainings in ofa. Otherwise go through day by day, step by step. It's all in the right timing, can implement, get results and then hit the new hurdles.
- [34:13]
Jason
Perfect. Thank you.
- [34:14]
Russell Brunson
Absolutely. We, we structure the new one also to be able to. Because the problem is like we teach one thing in OFA and then someone comes selling online event. It's like similar but a little different. So we try to make it where it's all congruent from step one to step two to step three. So that way if you're you know, if you decide to send to the next level, next level, like, it all sinks together versus like, Ofa taught me to do a vsl, but over here you're teaching a webinar and like, I messed everything. Yeah. So the newest version I think is definitely the, the best. It's the way, I mean, it's literally the process we do every single time. So.
- [34:41]
Jason
Awesome. All right, well, look forward to seeing on the Comic Club award.
- [34:45]
Russell Brunson
Yes. Awesome.
- [34:47]
Chris
Yes, sir. All right, let's hop over to Jason. Hey, Jason.
- [34:53]
Dante
Can you hear me okay?
- [34:54]
Chris
Loud and clear.
- [34:55]
Russell Brunson
How's it going, man?
- [34:55]
Dante
Awesome.
- [34:56]
Alan
Doing well.
- [34:56]
Dante
How are you?
- [34:57]
Alan
Good.
- [34:57]
Russell Brunson
Great.
- [34:58]
Dante
So I've been in your universe for quite some time now. I started with Myron golden about a year ago at the, I think it was Funnel Funnel Mastery Live and read all your books. And I, I felt totally everyone was asking me, so what's your offer? What's your offer? And I was like, I don't know. I don't, I don't, I don't have one. And so, all right, time has, has passed since then and now I have a couple different offers and my problem now is offer paralysis and I don't know how to focus on what and go where. So I, I, I, the, the first part of my question is a focused problem. So I have, I, I have three things right now. One is I, I made an offer to help people with eczema. I wanted to focus on a problem that was, you know, real and a lot of people are in it. I was trying to approach it somewhat, you know, objectively, and I had personally gone through it where I was. My life had gotten really messed up through eczema, got to a really dark place and I was able to get out it through, you know, doing some, some stuff and, you know, I learned about a lot of stuff along the way. I made a course teaching people about it. It's not my like, passion or anything. Like, I never, like, you know, I didn't plan to do that. I'm a software engineer, has nothing to do with what I do. Like, it was more so like a necessity to, to keep living life and not, you know, crumble up and sure heal over. But I, I, I figured, okay, here's something that, you know, 30 million Americans experience and it's a growing problem and blah, blah, blah, I, I, I can, I, I can offer value to someone. I have friends, especially younger people who are dealing with it. It can be very like, psychologically it can mess them up and, and for some people, even leaves Them almost suicidal to be honest. And, and it's something that, okay, I can help people with that. So I built a course for that. I, I built like a, some, some lead magnets around that. And, but it's, but you know, despite having a large audience, it's, it's riddled with other problems. You know, it's kind of, it's, it's very adjacent to the medical industry which I don't really want to participate in. It's not my core experience or expertise. Then I have this other funnel, this other offer which is helping people build apps and software and entrepreneur type stuff. And that's more where my core skill set is. I was an ex Apple software engineer, worked in Silicon Valley, did a lot of geeky stuff with that and I, I currently, you know, worked at another tech company. But you know, it's like very niche. It's very like, I don't know how many people are, you know, kind of, you know, that's if that's like, if we're looking at things in terms of what's going to have the biggest audience. I'm not sure if that's really the biggest audience, but I feel like that's, if I had to offer like a higher ticket offer or something like that, that there's something there. Then I have this third thing which is completely random, which is I made a mobile game and it's a very nerdy text based history game and it actually makes me money to this day, every day passively. And I always treat it as a joke, like it's not a real thing. And it was making me like 1200 bucks a month, which isn't, you know, nothing to like, you know, quit your job over. I was neglecting it. It went down to like 500 bucks a month. And I never really thought of it as anything other than like a fun little hobby. But it's the thing that like has been consistently bringing me in money for years. And I'm like, oh well, sometimes I see advice that says take that thing that's like already working and focus on that and like build that up. But I'm like, you can't make funnels like games per se. Like it just, it doesn't really seem to fit into this whole thing. Like there's no high ticket really. It's a, it's a long process to kind of build it up. And so I'm at this point where I'm like, what do I do? Like should I focus on this large audience, you know, eczema problem thing? Which isn't really my passion, it's just a problem I stumbled into for my own necessity. Or should I focus on this like tech entrepreneur coaching thing, which is like, that's where all my like core expertise is. Or should I try to funnelize my mobile game which is like actually making money right now, just not a lot of it, but it's like, yeah, like I just don't know what to do here. I'm.
- [40:07]
Russell Brunson
I worries.
- [40:07]
Dante
I'm all over the place.
- [40:09]
Russell Brunson
Well, it's hard for me to like tell you here's exactly what you should do because obviously this is your stuff. But I always look at these like, if this was me, what would I do? So one of the things was interesting you talked about twice, both on the eczema and the software is the size of the audience, right? Eczema, the audience is huge. Software's not that big. And I think a lot of times we think that like we gotta have a billion people interested in a market to make money, but that's less. That's not necessarily true. In fact, usually the bigger markets are nice because there's a lot of people. But usually you can't go very deep. Deep. It's like the health, health fitness market, right? Like it's great. Like everyone in the world's trying to lose weight, right? But the problem is like it's hard to go deep. That's why those guys have so water volume and width this way. But they never get to go deep. And so like you can do it. It's just different business model, right? Where inside of the health and wellness and there's like the biohacking market which is much smaller and weird, but because it's a smaller, deeper market, people go deep. Like people are paid 100 grand for biohacking sessions. Like you go fly out and spend a weekend with, with, with a person who's going to help them to, you know, do help optimize their health and stuff. We don't. You can't get that in the masses, you know, So I wouldn't worry so much about the audience size as much as like, for me it's like what's the, like what's the spending ability of the market, right. And so I'm thinking a tech entrepreneur is like those people have a lot more money. So it's like there's a lot, you get some smaller market which makes it easier to target and to find those people. And then the width or the, not the width, the depth, it can be way more, right? Especially you could go And I don't know exactly your skill set, but you could probably plug in and get equity in businesses and you could do profit share. There' a lot of things you could do that could be very, very lucrative very, very quickly. You know what I mean? The app thing, I don't know. I've never had an app successful so, so I, I'm not even like, I don't even know. I'm useless in that, in that realm there's probably something. But I, that one's hard for me. So if it was me, I would take the eczema business, I would go list on Flippa or something and sell it to somebody who wants to run the eczema play. Like I pre built it all, but I'm not passionate about this. I would just sell, get some money from it. The app, I don't know, I'd make that your fun hobby on the side and just see what you can do to try to figure out ways to optimize. Cause it sounds like a fun problem to. But I don't know like I don't have a playbook of like here's the funnel that blows up apps because it's hard because usually they're so low ticket it's hard to like justify. Yeah, you know, somebody else. So it's like it doesn't fit in the playbook as well. Unless there's like a market that's, you know, if it's like I'm building an audience of blah blah, blah and they're going to want this app then it becomes easy. But you sell a bunch of other things. But something's a game app so it's not really a how to thing. So like I don't, I don't. My superpowers are useless for you in that one. But that middle one man, like, like there's, there's a lot of opportunity, there's volume, there's again the smaller markets are easier to target and to find those people usually less expensive versus like the big markets are more expensive because they're, they're so big you're blanketing, you know, so if it was me, that's probably the direction I would steer towards. And then like just go get one or two clients. You get one or two clients at 25 grand or 50 grand, you know, or whatever. I don't want to. Price point you're instructed at. It'd probably go back to the relisten we said, you know, we're talking with Chris like reverse engineer. You want, you get one or two cells of that. That level, like, that'll. That'll trump your app for, you know, the last two or three years all together in one cell. And then you're like, okay, now I want to do more of this. Now I'm excited, you know, so that'd be probably the direction if it was me, the way I would go. And that's kind of the reasoning behind it, you know?
- [43:21]
Dante
Thank you so much. It's great hearing someone else just kind of help me focus my. My chaos brain into a more sensible trajectory.
- [43:30]
Russell Brunson
No worries. I understand that with my chaos brain. I understand. I understand now this is happening in all of our brains.
- [43:35]
Dante
Exactly. Quick little side question for that. So there's the organic versus paid ads question for, like, getting traffic to it. And I've been plagued with this problem because on one hand, organic is great because it's like, even it takes longer but lasts longer, or it's more. You don't have to keep paying to make to get sales. But you're trying to become a TikTok star. YouTube, you know, like, I hate it. Like, it just takes way too long a dance on there, you know, I got a kid, another one on the way. I need to make some moves right now. So I'm wondering how. How viable is it to say, okay, I built these funnels, I built these offers. Can I just go a purely paid ads route at least to. To get things going? And yeah, do you have any, you know, some best practices there, or is there a section of the. The OFA stuff that. That. That digs into how to really, you know, systematize the approach to going at this with paid ads as the primary means of.
- [44:50]
Russell Brunson
So a couple of thoughts I would do is, like, for me, even before paid ads or free ads, I focus on is partnerships because you find. Yeah. So I think I'd be like, all right, how do I get on every podcaster in our market, I, like, get on their podcast, share your story that way. It's free. But they already have built an audience. You don't have to build an audience. Right. And so you're getting on other people's podcasts, getting on other people's things, getting other people to promote it. Like, that's always my. My number one. Like, we didn't buy a single ad in click funnels or do social media clickfunnels. First two years. First two years. Like, who already has my audience? Let me go find that person. Do a crowd, do a joint venture with them. They promote it. We split the money 50, 50, and that's we did the first two years of Click For. We've got over $10 million a year before we started. Like I'm buy some ads, then we bought. And I love ads. Like we spend, I mean almost $2 million a month right now on paid ads. Like I love paid ads, but then I'm also doing the social. And social is great, but it's like, it takes a long time and it's like if you want money fast, it's like find the people who already have your audience and figure out how to get into their audience. Like that's the, that's the fastest way. If you read, if you read Traffic Secrets book, that's what I, I harp on is like, it's find the dream 100, get in front of those people, get to their audiences. Doesn't cost you any money. You only pay, you only pay for the traffic after the sales been made. And like organic is great because it's free, but to be able to build the organic takes time. This is like you just plug right in. Someone has already built the organic. You're just plugging into their audience and then you rev share on whatever is made, eat what you kill, you know, so it's like, that's the man. I still to this day, that's what I do with all my businesses. Like before we buy any ads, before doing social, we're just going out there and finding partnerships. We're launching a company. Understand? Not me right now. And the attractive character, that company she's on, I think it's like we have her eight podcasts a week. I'm like, your job is just to make podcasts as possible and talk about software. Go. And she's just doing that. And they're like, are you gonna buy ads? No. You just do social media. No, just go get on every podcast, get every YouTube channel. Go. People have coaching programs, go serve, go do free training calls with them, like all that kind of stuff. Because that brings all the dream clients to us at no cost. And that's the best way to start for everybody, I think.
- [46:47]
Dante
So to summarize everything you've set up to now and what Chris was talking about as well, take the dream, reverse engineer it and reverse engineer that into an offer that you sell a couple of those a month and you're already good. Take that offer and then try to penetrate the dream 100 with partnership offers. We're like, essentially if I have like a, I'm just making this up now, a 3K or a 5K high ticket offer for something you know, let's say I'm using my entrepreneur tech stuff. Find the dream 100 that already has that audience and see if I can partner with them on that offer. Or would it. Yeah, okay. And. And then just kind of work it.
- [47:35]
Russell Brunson
From there and just say, hey, can I make, like, you guys figure out a good hook? Like, if you're on a podcast, like, podcasters are looking for hooks and stories they can tell, right? It's like, hey, I got a really cool story I can tell about. Blah, blah, blah, like, insert something cool. They're like, oh, that'd be cool. Having the podcast. Like, by the way, at the end of it, you push people to my webinar, Push people to my whatever. And, you know, it's a $5,000 offer, but we'll give you 20 or 25 of any sell comes through. Now it's like, they were gonna interview anyway. Now they're getting paid for it. Now they're more likely on the. On the podcast to be like, you guys gotta go buy this. This is amazing. Because they get paid when they do. And, yeah, it's the. It's the fastest. Easy, like, yeah, all right. That's the best way. It's almost too easy. Literally.
- [48:15]
Dante
I like it.
- [48:17]
Russell Brunson
Awesome.
- [48:18]
Chris
Thank you for the questions, Jason.
- [48:19]
Russell Brunson
Yeah, good luck with it, man. I'm excited to hear in the future how things work out for you. On it.
- [48:24]
Dante
Thank you. Thank you very much.
- [48:27]
Chris
So good.
- [48:27]
Russell Brunson
All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years. And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business, are hanging out. And their targeting options are unreal. You can target by job title, industry, company size, role skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious, about growing your business and you don't want to keep paying to show people ads who will never buy. Then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign so you can try it yourself. Just go to LinkedIn.com clicks that's LinkedIn.com clicks. Terms and conditions apply only on LinkedIn ads.
- [49:39]
Chris
As a contractor, I don't pay for materials I don't use. So why would I pay for stuff I don't need in my mobile plan? That's why the new biz plan from Verizon Business is so perfect. Now I can choose exactly what I want and I only pay for what.
- [49:51]
Russell Brunson
I need right now with my biz plan. Get our best price as low as 25 a line. Visit verizon.combusiness to get started today. New lines only. Price per month with five plus lines includes auto pay and pay for free billing and promotional discount, taxes, fees, economic adjustment charge applicable. Add ons prices and terms apply. Guarantee applies to base monthly rate and stated discounts only. Add on prices. Additional offers in June 30, 2025 hey.
- [50:09]
Chris
Let'S hop over to Allen. How we doing? Alan?
- [50:12]
Alan
Hey Kos. Good afternoon. How are you doing? Good morning. I have a couple of questions if you don't mind. So I'm getting close to launching and I just want to check my offer stack, just make sure that it stacks up, pardon the pun. Last week, Dante, you gave me some advice on Facebook ads around through your Dante AI tool. I just wouldn't mind just checking a few of the headlines, just make sure that they look okay as well.
- [50:35]
Chris
Are you cool with that, Russell?
- [50:36]
Russell Brunson
Yeah, that'd be great.
- [50:37]
Chris
Lovely. Let's do it.
- [50:38]
Sarah
Alan.
- [50:39]
Russell Brunson
Cool.
- [50:40]
Alan
Okay, so give you some context, I guess. I'm targeting ex athletes 35 + who put on weight, they did not exercise and their nutrition is pretty poor. My framework is called men framework. So it's mindset really going after their identity and aligning their identity with their goals. Exercise 15 minutes exercise, no equipment. I used to be a sports therapist and strength and condition coach. So a lot of prehab to kind of strengthen weak muscles, et cetera. And then the nutrition piece. So that's kind of context to the diagnostics. So the mindset piece is the identity. I have a website which I kind of like ladyboss where you kind of you download it to your phone so it acts like an app. So that's that piece there at the this the exercise piece that's the nutrition. Then we have kind of a. We'll use the community and do kind of check ins there, people have questions etc. And then there's a fast action action bonus. So kind of in terms of the offer set pricing, the total values there, the price I'm offering it for is 597. Does that look okay?
- [51:56]
Russell Brunson
I see with the, with the nutrition are you sending them, is this a course on nutrition or is that like you're sending them supplements? What does that look like?
- [52:03]
Alan
It's PDF with meal plan, shopping list recipes and I kind of broader kind of smaller bits like hydrogen Garcolle and can still lose weight supplements like advice and supplements. But it's all PDFs effort at this point.
- [52:18]
Russell Brunson
What's the, what's the price point you're gonna be selling this for?
- [52:21]
Alan
597.
- [52:22]
Russell Brunson
597. Yeah. Gotcha. Okay. The mindset system, Goal account precision, best action board. What is the elite accountability coaching? Is that group coaching or is it. How does that work?
- [52:35]
Alan
Yeah, that's the community. So access to the, the coach, myself and then just encourage kind of the community, get people to kind of engage with each other. Eventually start helping each other as well, answering each other questions, share wins, troubles, all that kind of stuff.
- [52:48]
Russell Brunson
Yeah, I think overall the structure looks great on obviously without seeing like you pitching the resurgence system for five or six lives and you pitching, you say you know that's, that's the more important part is the stories you're gonna tell about each of those things to increase the perceived value. But as a, as a structure it looks, it looks perfect.
- [53:08]
Chris
You know I'm curious Russell, would you end with the fast action bonus, the control kit or would you end it with the accountability coaching just for price points? Because you talk a lot about the brain really anchors and remembers the last thing that you tell it. So I see 999 and then 297. What's your thoughts on that?
- [53:28]
Russell Brunson
It's a good question. I mean the other thing for fast action bonus, the thing that I found that's been the best is somewhere during the pitch you introduced constraint. Right? So in ClickFunnels 1 we introduced like a constraint of like hey, when you get signed up you're gonna pro clickfunnels account which means you're gonna have be able to create up to 20 funnels. And you know it's like I introduced this cool thing but there's a constraint on it. And then during the, the fast action the best, the best thing to get Them to actually take speed is like the removal of that constraint. So another example, selling a line event we did this week, the whole time I'm talking about the product, which is a $10,000 a year coaching program. So I'm introducing a constraints $10,000 a year. And then when I do the fast action bones like, hey, those who get started now, it's not gonna be 10 grand a year with 10 grand lifetime. So I re, I remove the constraint and that's what gets people to go nuts to either run to the back of the room or to buy very, very quickly. And so like the price point's good, but you know, on like having the most expensive thing but if you can introduce constraints like, so what I might do is like having the elite accountability. Like you get three months of lead accountability, you could be in this group. It's going to be amazing. Da da da da. And the fast action bonus then is like, all right, who is get three months? How many guys like know you're going to love this community, your peers, your people? How many guys would like if I give you access to that for life or for the next year or for whatever the thing is like that's, that's the most powerful fast action bonuses because it, cause they, they're all like a little annoyed by the constraint. Like ah, three months, that's okay. And then it's also like that constraint's gone. They're like, oh. And that's what gets them to, to really, really move quickly. Right. If I want to get a table rush, the better constraint I introduce and release is what's going to get people to jump and to run to the back of the room. Um, yeah, so that'd be my kind of my suggestion on that one, by the way. They help everybody. I, I don't talk about the constraint thing very often, but it's, it's insanely powerful.
- [55:13]
Chris
I'm trying to bite my tongue right now. So you keep talking. That was awesome.
- [55:18]
Russell Brunson
Very cool.
- [55:20]
Alan
I had a constraint and I should put on the slide. It was the first 20 people who signed up would get this scraping control kit. Is that a strong enough constraint or would you make a stronger kind of in line with what you said?
- [55:33]
Russell Brunson
Um, no. Yeah, the constraint you got introduced earlier in the stack. So it's usually one of the things earlier that they really want. The, the 10 people is a type of constraint, but it's not type of constraint. I'm talking about talking about a constraint of limitations, what they're buying. Right. So the thing I'm Buying is awesome, but there's these constraints and then I release that. Now it's like oh, this is unlimited. Like clickfunnels. But again like when you buy now, Instead of getting 20 funnels, you get unlimited funnels in your account. Instead of 20 things you get unlimited. And like that's when people melt it down. They're like oh, I gotta go buy it now. I want the, I need the unlimited account. Like nobody needs unlimited funnels. But they all want unlimited funnels, right? Nobody needs to. You know, the reality is the coaching program, 10 grand, like you'll get it done in a year and make your money back, you know, but it's like I gotta pay ten grand a year or it's lifetime. Oh, I want the lifetime. Like that, that's the, that's the constraint that gets people to run.
- [56:23]
Alan
Yeah, yeah, okay. Yeah, perfect, perfect. It from the future early thesis, right. I need to get it out and see if the market like the price points and the offer, et cetera. But if it Sounds well, the 597, I'd love to be able to increase it. From your experience for this kind of offer, could that be increased to close to a thousand and if so it's the only way I can make these more expensive or does that just look like I'm trying to manipulate prices and people can look at and go that's way too expensive for what it is.
- [56:58]
Russell Brunson
Yeah, you could. I would worry less about that and more worry about like, like this is the tier in your value ladder. Like so for me it's like I could sell a lot of my stuff for way more expensive but I like have it lower because it gets more people in, more buyers in and they want to release the next thing. Like when you release your ten thousand dollar coaching program now you've got way more buyers here in this 500, 600 level to be able to ascend up to right. So I would, I would worry less about raising the price and more like let's see if we get a thousand people in here so then I can release the next tier, my coaching and, and just blow it up, right? Like I like to build up pressure in an offer. So if I, if I'm middle tier here, keep putting people in, try to get, how do we get a thousand buyers in there? Now you got pressure because they all bought this, they're loving it, they want more, but you don't have anything else. And there's all this like pressure like ah. Also you're like oh hey, I got a $10,000 thing and just like, oh yes, huge rush of people to move up. You'll make way more money from that than like incrementally increasing the price of this level which then gets less people into that. That pressure state. You know what I mean? And so that'd be for me, that's why clickfunnels with the offer was always at 997 for years. Even though the value was way more than that. Like it's insane. But it's because they brought people in that level, build up the pressure. And then I'm like, oh, two C6 coaching program, boom. $10 million a day. Right. Like everyone's sending up quickly. Cause it's like, ah, like I need more. This is the more for me, you know. And so that's, that's what I would look at more. So, so I, I wouldn't worry. I wouldn't stress value. And sometimes like having lower prices, like maybe selling this at 297 is going to be way better because you get more people in to be able to send to the next level. So anyway, just some thoughts.
- [58:26]
Dante
Great.
- [58:26]
Alan
Yeah, thank you.
- [58:27]
Russell Brunson
Number one is like just go sell a thousand before you, before you, before you worry about that.
- [58:32]
Alan
Yeah, yeah, yeah, it makes sense. Can I quickly the Facebook ads past you just to see if they. They.
- [58:39]
Russell Brunson
Yeah.
- [58:39]
Chris
Let's look at a headline or two.
- [58:40]
Alan
Allan, you see your word document?
- [58:43]
Russell Brunson
Is it.
- [58:45]
Dante
Yeah.
- [58:45]
Chris
Can you make it a little bigger for us? A little bigger. That's nice. How about you, Russell? Is that good?
- [58:49]
Russell Brunson
Yep. Still training like you're 25. Your body deserves better. No time for our gym sessions. Neither do we. Time s work. Yeah. These all great drivers lose weight. Okay. I, I don't see any. These all are great. Now the next step is finding out what the marketplace believes. Yeah. This is one of the things that a lot of times people want me to review and it's like I, you know, there's nothing like fundamentally wrong. These all are great hooks. Now it's like the marketplace is going to vote with their credit card if this is good or not. But yeah, these, I mean this look amazing. I love the angle. Fitness shouldn't mean missing your family, your family time. This speaks to like people my age. I think I'm your probably your. Your demographic. Former athletes over. Yeah, I'm definitely your, your, your target market. So this speaks to me.
- [59:40]
Alan
You forgot Dante last week as well. They use your AI tool to print. It's really good.
- [59:45]
Chris
Awesome. Glad to hear that. Just so you guys know Dante, I. Let me get the link, if you guys don't have it, Dante, I is not a custom GPT. I trained it only and specifically on the teachings and trainings of Russell Brunson. It has my voice, and that's it. Other than that, it's all the frameworks that Russell's been teaching for all the years. That's all that he makes decisions on for you guys. So I'm glad that worked out for you, Alan, and. And really quick, too. I just want to share something with you. I had a really cool funnel hacker in the office this week in Atlanta, and he's running up a new system. He's actually got a really cool booking system that he's. That he's getting leads for super cheap on. Anyway, he said to me, I haven't had enough time to test the ad sets yet. I haven't put enough test behind it. I haven't tested the marketplace enough. See the right positioning. Exactly what Russell just said. He'd run like 30 ads. He'd run like 30 ads, and he had some success. And he said he's definitely on the right track. But the amount of testing that he did, the amount of hooks that he throws out there, I just encourage you to do the same. Allen, don't be scared to throw those hooks out there. You have a bunch of ads. Let's launch all of them. You don't have to do them all in the same moment, but, man, come up with the creatives and launch those bad boys, the ones that please Russell.
- [61:00]
Russell Brunson
I say. I say even outside of ads, like, every one of these is the Facebook Live. Everyone is a. Is the Instagram Live. Everyone needs is a real like. And we're like, like, I grabbed your phone tonight and these top seven, like, hey, finish. Shouldn't mean you're missing family time. Hey, are your kids losing focus? Like, you got the scripts now? Boom. Take it. Post Instagram, post it, YouTube, post it, tick, tock. Then the next one, boom, boom, boom. Like, volume, volume, volume. And then take this through Chad, GBT or Dante. AI. I haven't used Dante yet, so I'm pumped to see it. But they, hey, write me 40 more just like this. The next. Then tomorrow, record 40 of them. And then the next. And like, volume, volume, volume, volume. Like, that's. That's how we win this game. So run his ads, Run his free traffic. Run it. Is just putting that message out there more and more and more time, because again, you just need one or two of these things to hit and it goes viral. And you're like, oh, Dang, I know that. Ad number six. You know, like, most of these things I post, I'm getting 300 views on, on Instagram. This one, I got 150,000. That's probably a good message. And then like, take that one and run as an ad, you know, I mean, for us, it's like, you look at our, our social strategy, we bust out tons of videos posting, posting, posting. The ones that go viral, the ones that hit, you know, you know, our normal ones can get 20 to 50,000 views, but the ones that get 500,000, our AD team grabs them, turns an ad and starts running. And we know what messages hit, right? So we're testing the market, testing, testing things out there and letting the market tell us what they want. And then. Yeah, so that is the game we're in, you guys. It used to be back in the day where we could post one thing a week and hope for the best, but now we're in a market where content's happening, things are moving, AI is generating like, like we got to be the ones out there putting out more messages, more hooks, more offers. That's how you, that's how you win in today's marketplace. And so it's going to be a good, a fun thing for you. Alan, you got so many great ones right now. Like, go bust those out this weekend and then get, get Dante to write. Dante AI to write you a whole handful of new ones and do it again, and do it again. Just keep it, keep them, keep them happening all over.
- [62:46]
Alan
Can I ask one more? Three second question or.
- [62:48]
Russell Brunson
Ease up. We got six more minutes. We got one more. So if we go really, really fast, I'll make sure we hit really fast.
- [62:52]
Chris
Because I want some time.
- [62:53]
Russell Brunson
Yep.
- [62:54]
Alan
Great. Okay.
- [62:55]
Russell Brunson
Partnerships.
- [62:56]
Alan
Who would you suggest for my, my niche? Is it, is it competitors? Would they tell me to go away or is it just somebody that's kind of a similar, a similar Titan product?
- [63:06]
Russell Brunson
So you're speaking to. So it's gonna be hard to get fitness people to promote your stuff because most of them are competing with you, right? So instead you're, you're talking about missing family time. So who are the people missing family time? Like, that could be entrepreneurs, it could be computer programmers. It could be. So imagine if it's computer programmers. Get on, get on some programming podcasts and it's like, hey, you know, the podcast host is like, hey, this is different than most times. But you guys are all home and you're missing family time because you're trying, you know, blah, blah, and like And. And I was just hitting targets that are. That are more like that. It's gonna be. It's gonna be easier for you to find, like, who. Who were the target markets and then finding those people versus, like, trying to get on other health podcasts. It's gonna be much, much more difficult because you're competing versus, like, there's nobody on the. How do you become a programmer?
- [63:50]
Dante
I don't know.
- [63:51]
Russell Brunson
That's a podcast. Podcast that is talking about health. If you can customize your story, you make that hook. Again, it's all about, like, you're pitching that hook to, like, a TV station or a PR or whatever. Like, you're pitching the podcast like, hey, I got a really cool story your people are all talking about. Da, da. I've got a message I can share about this. And it's like, oh, that'd be awesome for my audience. Then you can tweak it for.
- [64:08]
Alan
There's a different angle for them as well for your podcast. Yeah, yeah, look. Thank you very much.
- [64:13]
Russell Brunson
Yeah, thank you.
- [64:14]
Chris
Awesome. Great questions, Alan, Josh, you are going to round us out, sir. We only have a couple minutes, but let's do as much as we can.
- [64:21]
Josh
All right, cool. You guys hear me all right?
- [64:23]
Chris
Loud and clear.
- [64:24]
Russell Brunson
Yeah. Yeah.
- [64:25]
Josh
Well, thanks, Dante, for hosting this. And then, Russell, super honored to meet you. By zoom. I've been a big virtual handshake. I've been a big fan of yours for a while. I think I first introduced your material with the new Money Masters when Tony Robbins did that interview back in the day. And then I saw you speak at one of Garrett's events, one of the warrior events back in the day. And then I've done ofa. This is my seventh time doing it, and I'm finally getting to where I got declared. I'm actually going to be a ClickFunnels success story. May take 10 more years, but anyway, super awesome on this live call just for you to be present and available for people. So I guess, you know, we got a couple minutes. My background is I still work as a firefighter and a paramedic, and I got into the job over 20 years ago to kind of save lives and to help people. But I learned, like, in order to do that, well, I need to switch from being, like, the person doing the work to the person teaching and to empower others to save lives. So that's kind of where I'm going with. With the click funnels thing. And I want to, you know, educate people. I can make a bigger difference as opposed to just Being the person going out and doing, doing the work. So the, I guess just the question I have is with the perfect webinar slide deck that you gave 177 slides, I'm feeling like it's a bit overwhelming. I've never done a PowerPoint presentation with that many slides. So do you recommend doing all those slides in a 90 minute webinar or is that like first approach for that?
- [66:05]
Russell Brunson
Yeah, great question. So I'm very much. I. I'm a slide guy. So for me, because I don't have a script, I'm anything but I have slides to. So I know what story, which order, which sequence. So for me, the slides are more for me than them. It's like me to go through it. If you guys know McCall Jones, McCall's average PowerPoint slide that she sends for me when she's doing a pitch with us is like 600. But she has like one sentence on every slide. She's like, it's insane, right? So the slides are a guide to help make you. You fall. Mine are usually again 150 to 250, depending on what I'm pitching. But it is a lot of work to create those. So I got good news for you. This Tuesday, I'm doing a live event where I'm going to be showing. Were you at Funnel Hacking Live this year, by the way?
- [66:41]
Josh
No, I wasn't.
- [66:42]
Russell Brunson
Okay, you're lucky then. So this Tuesday, I'm doing a live event. I think it's like three hours. But at Funnel Hacking Live, I was teaching. We teach the webinars, right? And I was like, a lot of you guys roll along. I don't have time to do 150 slides or whatever. So I was like, I'm gonna show you how you can do this entire thing in an hour. And so I brought. So I had everyone filled out a form if they wanted me to pitch their product. And we picked one lady in a market that I hate. She's a dog trainer. I'm not an animal person. My kids want animals. I don't want animals. And so she came on stage. I interviewed her for 30 minutes, trying to get the details. I structured out the presentations. She sat down and two minute turnaround. I became her and I did a whole webinar pitch. And so what's cool is like Tuesday, we're replaying that live and I'm going to pause it as I was going like, hey, this is what I asked and why and where this is going and what I'm trying to do. Like I'm going to map out the whole thing so people can see it. Because you can do a perfect webinar without any slides. I've done that a lot. I've made millions of dollars with no slides as well. When you understand the core pieces and where they fit into the. Into the equation. Right. And so Tuesday we're doing that. I think we're. I think we're promoting it today or tomorrow. So if you're on the list, you'll see it. Yeah, I'm gonna be going live for, like, three hours, literally showing that presentation, walking through it. And we're calling it, like the Selling Online shortcut. Here's a shortcut to actually selling online so you don't have to do 150 slides if you don't want to. As long as you understand the structure and the. The beats and where you're going, you can do it with the whiteboard, you know, and so. Yes. So I think. Let me see. I'm gonna ask Morag real quick if there's a. I don't think they were working on the page last, actually. I know it's not today. I was reproving it. So look for message from. If you're on the Russell Brunson list, look for message. It'll be coming out probably today or tomorrow with a link there. It's gonna be called Selling Online shortcut. And I should probably buy that domain real quick, actually. Crap for you guys. Buy it. This is what happens when you guys come in black and they'll be like, russell, buy this domain I bought for you. It happens more often. You will ever believe. So crap. Where's my link to buy it anyway? But, yeah, that's where I look at it. Because, yeah, it's overwhelming to do that. I do recommend people figure out the process. Like our coaching program. We help people week by week to build it out because the structure helps. It's really good, but it doesn't have to be the first pass. A lot of times I want to test concepts and ideas and stories in a faster version. Right. And so I'll test that first, and then if it works, I'll go back and build out the whole slide deck and spend the effort and time there's so awesome.
- [69:03]
Josh
Yeah.
- [69:04]
Russell Brunson
Thank you. So.
- [69:04]
Josh
So that's selling the thing on Tuesday, and then you said the number of slides is just kind of a matter of preference. It doesn't have to be towards.
- [69:13]
Russell Brunson
It's more the structure. Here are the beats you have to hit to break false beliefs, to transition to sell. And so that's that's. That's more. Well, I'm buying the domain right now, so hopefully we'll have. Give me. Give me five seconds, y' all. Race me. Don't buy it from me yet. It's not cool.
- [69:30]
Chris
Yeah, don't buy it from us.
- [69:31]
Josh
I will not actually own that one.
- [69:33]
Russell Brunson
I'll sell it to you. You have no idea how often that happens to me. Every time I mention a phrase, somebody buys it and they try to sell it to me later, I'm like, dang it. All right, buying this. Hold on. Proceed to order summary. Okay, if this goes through, if this goes through in the next 15 seconds, then you'll know exactly where the URL is going to be for this thing. Five. Five for a year. 20 bucks. Continue. Why are there so many buttons to click? I have to agree to the terms of service. Submit order and. All right, selling onlineshortcut.com. that's where it'll be at as soon as it goes live. Probably tonight or tomorrow. So write that down. Selling online shortcut.com. and again, it's gonna be a fun three hour thing where you just kind of show that process because people are getting overwhelmed as we're teaching this stuff sometimes. Okay, here's a shortcut. Here's a fast way to do it. You'll see me do it with. With the product. I don't know a product I don't understand, but a person I just met five seconds earlier. And I'm able in 30 minutes to create the presentation and deliver it because I understand the structure and the framework and so you guys understand that you can do the same thing as well. So.
- [70:31]
Jason
Yeah.
- [70:31]
Josh
Thank you.
- [70:32]
Russell Brunson
It was fun. Doggy. You were there. Like, after I did that, it was crazy. Like, there's a standing ovation. Every stuff went crazy. I was like, oh, that was cool.
- [70:40]
Chris
It was actually really powerful. It was awesome.
- [70:44]
Russell Brunson
Cool.
- [70:45]
Chris
Russell, man, I know your schedule and I know what you have coming up in three minutes. So thank you so much for the hour and the extra time.
- [70:51]
Russell Brunson
Unbeliev. That was so much fun. I appreciate you guys. Thank you all.
- [70:55]
Chris
So good to see you. Have a great one, man.
- [70:56]
Russell Brunson
All right, we'll see you guys. Do you have a funnel? But it's not converting. The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast.