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The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
00:28:10
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- [00:01]
American Express
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- [00:31]
H&R Block User
Um, I think I just won my taxes. Yeah, I just switched to H and R block in about one minute. All I had to do was drag and drop last year's return into H and R block and bam. My information is automatically there so I don't have to go digging around for all my old papers to switch. Nope. Sounds like we just leveled up our tax game.
- [00:50]
Russell Brunson
Switching to H and R block is easy. Just drag and drop your last return. It's better with block.
- [00:57]
Indeed Representative
Do you have a funnel? But it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast.
- [01:16]
Russell Brunson
This is the Russell Brunson show. What's up everyone? This is Russell. Welcome back to the show. If you lost list of my last episode. I was driving to the doctors and now I'm driving home and I thought I would just hang out with you guys again. I got another 30 minute drive, so. Yeah, so good news, bad news. Got some X rays, bones are fine and I need to get MRI cause I think both my biceps are torn. So there's the update. It's gonna be awesome. You have a chance to see me in videos with my arms all surgeried up probably here in the next little bit. But for right now I'm still flying high and doing good and I just wanna talk about, I don't know, I'll talk about something I think is interesting. I did a, a presentation of this year's funnel hacking live called One Funnel to rule them all. Which basically the concept was in each business there's like one funnel. That is the key. It's the most important. It's the one that you are focusing on for conversions, for traffic, for all that kind of stuff. Right. I think a lot of people see my business and they see a lot of funnels and they, they mistakenly thinking like, oh, Russell's got 40 funnels. I need 40 funnels. Or, you know, Russell's focusing all these and like. And the reality is, how do I explain this? There's two parts of business, right? Um, Gore is actually, you know, the billion dollar brand, Gora Agora. They're probably the best at this. Like, you look at their business model, they have a front end funnel, right? And the front end funnel is all about customer acquisition. And it's usually a newsletter. We sign up for a newsletter for a year for like 97 bucks or it depends. Each, each department's got different pricing. And then the upsell is like, for 500 bucks, you get lifetime access to this newsletter and then some other upsells and stuff. But that's basically their, their front end funnel, right? It's the one funnel to rule them all. So what they do is that's the funnel they optimize, they tweak, they test, they're focusing on. And they're spending tons and tons of money, tens of millions of dollars getting people to buy that offer. Because it's the front end, that's, that's the customer acquisition funnel, right? It's the one funnel that rules them all. And then that's the front side of the business that's like the more complicated, the harder side of the business, right? It's very math driven. Like you gotta figure out the math and the creativity of how to get something to convert. But it's like the whole goal is just focusing on getting this thing where we can spend a thousand dollars a day, then 10,000 a day, then a hundred thousand dollars a day and beyond, right? So that's the harder part of the business. And that's the one that I think a lot of people don't spend time on. They do a funnel, they launch it and they move the next one, the next one, right? So in our businesses, like each business has one funnel. That's the focal point right now in Agora's business, you see, like, if you're on, if you're watching the advertising is all going, this one thing, you're like, that's gotta be their business model. But what happens? They acquire the customer, you know, probably the loss, maybe a break even to get the customer. Then there's a whole second department. And that the goal of that part of the business is then to monetize the lead. How do we turn, you know, how do we, how do we make as much money as possible off of this person? And so that's all the other funnels. So if you look at the click Funnels or the Russell businesses, right? There's different front end business. So in fact we'll talk about selling online. So selling online is for the, for the Russell coaching business, the prime mover business, selling online.com is the one funnel that rules them all, right? It's a hundred dollar three day event and we run that every single month. And we're driving a hundred thousand dollars a day in ads as we're trying to get to. You're getting closer and closer to that, but it's all about filling up that event, right? And then that's like the most important one. So we're testing, we're tweaking, I'm building different ads for doing different copy. We're always the sales page, always tweaking and changing and adjusting and changing and. But that's the, that's the focal point. That's the funnel we spend the most time on, right. That someone signs up for that they paid a hundred bucks, they go to the event, they either buy our back end coaching, they don't. Now we have this list, right? And so the rest of my business is like, how do we monetize this? Like, well, we have to have other offers, other things we create. And so we're creating different funnels. And so there's a whole separate team that every single week is emailing out different offers to this list, right? To monetize the list to make as much money as possible from them, right? Because for us right now, for us to get a hundred dollars, to get somebody to spend $100 to buy a ticket to selling a land event, it cost us closer to $300. I spent $300 to get a hundred dollars ticket, right? And then obviously upsells and downsells and stuff. And then there's a percentage that actually 5.5% of people who register for the debt and buy our $10,000 ticket then. And that's, that's that part of the business, right? Which means there's 95, 94.5% of the people who didn't buy it anything other than the ticket, right? And it cost me $300 and they paid me a hundred. So like I'm still $200 in the hole. So I was like, how do we make money? Like, well now we have this whole other arm of the business that's selling other things. And so we have different offers, we have different funnels, we're sending emails out every single week, different things. And it's just trying to figure out like what do they want to buy Maybe they want to buy the expert secrets book, maybe they want to buy software on the helps with copywriting. Maybe they want to buy. And so we're just sending different offers, different ideas, we're training, giving videos, building a relationship. We're always selling other things to try to, to try to get that money back, you know, that we spent to acquire that customer, then hopefully make a profit. And that's the business. So even though, you know, the Russell coaching business, there's you know, a dozen. Yeah, more than that probably, but you know, a couple dozen funnels. There's only one funnel that rules them all and that's the selling online. That's when we're spending all of our effort on split testing, testing, tweaking, all that kind of stuff happens there, right. And so that's that business. And the clickfunnels business is different, Right? For a long time, the one funnel to rule them all in the clickfunnels business was the webinar, right? It was the, the clickfunnels funnel hacks webinar for probably seven or eight years. That was the front end thing. When we launched the new clickfunnels, we had an event called Year First Funnel Challenge and that became the funnel that for over a year we ran. Almost two years we ran that funnel. And so every day we're spending as much money as possible, optimizing, tweaking, optimizing, tweaking, making that better and better and better. And that was the funnel that ruled the whole business. Right now in the clickfunnels world we have two or three funnels that we're testing and the jury's out on which one will be the best. But right now we have a lot of data and we're testing and I have three or four different front end offers and we're trying to figure out what's the one funnel that's going to rule them all. And so they figure that out, then we double down and now we can spend more money on ads and things like that. Right. And then all the other funnels we send to people in the follow up sequence, right. So it's just shifting the way you're thinking about this, right? In Dan Kennedy business, it's the Mifke funnel, right? No BS in the letter.com, that's, that's the front end and you know, and that's the one we spend all the money and the effort and the energy trying to get people to buy secrets to success. It's the secrets of success. Mifky. Right. Secrets of success.com, you go down to the, to the offer there and that's where we send, that's where we're driving traffic there. So, so that's kind of the, the concept now. So each business should have one funnel that rules them all, right? Like that's the, that's the thing you gotta be thinking about. Like what's the one funnel that can profitably or even at a loss acquire customers, that brings somebody in and then hopefully builds a relationship they want to send it ascend up the next thing like it does all the jobs it needs to do to then move somebody up to the next tier of the value ladder, right. And bring them in. But then after you have them in, you've already spent the money to acquire that customer. Now it's like, what are other things that they would want to buy that are similar to what they came in initially, right? Someone comes in for selling online event, they paid a hundred dollars for the ticket, they want to learn how to sell online. So they're probably gonna need a clickfunnels account. They're probably going to need other things we're selling. So like we're just making them offers and sharing different things with them. Now I try to do it in a way where I'm not just spamming every week, just selling something. Right? You've probably, I did a podcast episode a little while ago, kind of walking through these like free front end content funnels we're doing and you probably, if you're on any of my list, you're seeing them, you notice like every single week there's one for click funnels and there's every single week one for Prime Mover where it's like that whole week we're focusing and there's a whole bunch of really cool value packed content that we send people, you know, like three or four videos that all push to one offer, right. But it's very much like value driven up front and it pushes the offer. Right. And so for me it's like those are all the back end funnels, right? Again, you don't, they don't, those don't have to convert as high. We're not split, testing a million different variations and all sorts of stuff. It's like the person has a relationship with us. If we did the front end funnel, correct, the one funnel that rules them all, then they probably have a, you know, then, then they probably had a good relationship and now they know who we are. They know like, and trust me, it's been three days a Live event with me, you know, like there, there's, it already sent 90 minutes on a webinar, wherever it is. But now like there's this trust. So the other funnels, I don't have to try as hard to get people to buy, right? And I don't really care if you're buying the first funnel, the second, the third, like I'm just, I'm sending out different ideas and concepts to that audience that are related to the core thing that I sell. And then maybe they're going to buy one of these tangential offers if they didn't buy the main thing, right? So that's how I look at my business and how I'm structuring things. So I want to share it with you guys. That's like step number one, Deb. Step number two comes down to like, okay, how do I, how do I actually focus on the spot where I. This one funnel that rules them all. Where I can focus enough to get the spot where I can spend a thousand dollars a day in ads and then 10,000 and then a hundred thousand and beyond, right? Like that should be the focal point, should be the only thing that actually matters when I'm in a new business. Like the whole, the hard work is in like figuring out that first funnel, the one that can be profitable on paid ads. You're tweaking, you're testing, you're tweaking like doing all the work on. That's the hardest part, right? Because after you have that, now you got a customer generation machine that's just creating customers on demand for profitably or at a small loss, you know, a break even funnel. Now you can bring in, sell all these other things. So that becomes the focal point, right? And so then it's like, well, how do I consistently spend a hundred grand a day or a thousand dollars or whatever the number is for you, right? Everyone's at different levels figuring out that what that is, how do we get to the spot where we can spend that much consistently, right? And so you start looking at all your efforts. And so for me it's been fascinating. Cause it's like, like right now, this week there's a selling online event happening. We sold about 3,000 tickets and like 2,800 of those came from paid ads, mostly from Google or sorry, like the Google Property. So Google, YouTube and then Meta property. So Facebook and Instagram mostly came from that. Right. Um, and so we have a small team running that and it's obviously expensive to get those people, but we're doing a lot of other efforts too. Like, we're doing social media, we're doing emails, doing a bunch of stuff like that. It's fascinating. Like, I look at our social media, like, we have millions of followers, all sorts of stuff, but not many. I think only 18 people are 20s, something like that. People came from social media. So all of our social media efforts, which everyone spends so much time on, and we do too use time, energy, money to the social media thing. The amount of people that actually bought tickets from that were actually relatively small. Now, our other channels, email, and we don't promote email every single time, but we do notice is that email is a huge driver for us. So what's interesting is they look like paid ads are a big driver of tickets sold. Email's big driver, traffic sold. Social media is not, right? So I started looking at that differently. Okay, well, you know, right now, if I'm spending if every day, if every week I'm doing a YouTube video, right? Like, and the YouTube video is bringing me 18 customers, maybe, and the paid ads are bringing me 2,800, like, where should I be focusing my time on, like, what's more valuable making YouTube video that week? Or, like, creating an ad, right? So it's like, I should be creating at least a one for one comparison. If I do one YouTube video, I should be making at least one new ad to test, but it should be probably ten to one, right? Like, I should create ten new ads for every one YouTube video. Since I'm getting, you know, whatever the. The numbers is, I'm driving, so I don't have the numbers in front of me. But, you know, 18 versus 2,800, like, it's. It's a big difference, right? It's just spending that much more time on the ad side. One of our. One of my Atlas members, Bill Von Vmetti, spoke it. He spoke at FHL nine and a half, FHL International. He, you know, he's spending 150 grand a day right now on ads. And essentially he was like, why would you waste time on social media? It's like, it's a waste of time. He's like, the only thing I'm focusing now is more ad creative, more ads, more ads. That's all he's doing, right? He's not even optimizing his funnels. He's just focusing on ad creative, right? Cause the ad creative drops, the CPA gets more customers in. It's like that's what all his efforts at. So I start thinking, man, for all the effort I spend on this Free social. If I spend all the time on paid ads, how would it change things, right? And I start looking like the social. Like, if only 18 people are buying, like what's. What should be the focal point of social, right? In my mind, this focal point of social is not so much to we have to make more sales, right? The focal point of social is to get people from social to email because email does make sales, right? How do we move them off? So when you understand that, it's like, okay, maybe my social strategy is different. Like me pushing the funnel. One funnel them all is probably not going to be the thing socially. This may be not on Instagram or TikTok. I don't know, it may be different for you too. Again, this is just my experience. I want you thinking through this for yourself and for your own numbers, your own business, right? Like, what should be the focal point?
- [13:20]
Indeed Representative
Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy. And suddenly it hits you. You need to hire someone. Like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed Sponsored Jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job ad on a billboard for the exact person you need to hire. And it works. Sponsored jobs on indeed get 45% more application than non sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long term contracts. You only pay for results. And let me tell you how fast this platform is. Literally, in the time that we've been talking right now, 23 people have been hired on Indeed Worldwide. Imagine finding your dream hire while your competitors are still wading through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring Indeed it's all that you need. Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once. Every platform, every ad type.
- [14:51]
Russell Brunson
But guess what?
- [14:52]
Indeed Representative
That's not where the magic happens. The magic happens where the decision makers are. And that is LinkedIn. LinkedIn ads let you target who you want. CEOs, C suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business. With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning to a steady stream of qualified leads, all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this. Start converting your B2B audience into high quality leads today. And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to LinkedIn.com clicks to claim your credit. That's LinkedIn.com clicks. Terms and conditions apply. LinkedIn, the place to be, to be.
- [15:50]
Russell Brunson
So for me, if it's like every time I create something socially, like this podcast, for example, I'm recording 30 minute podcast. This is great, right? I need to spend 10 times that much now creating ads for the thing, right? And this podcast is me. Great. You know, you guys who are listening, it's going to build a relationship, it'll build value. Be more likely to look at my other stuff in the future. Hopefully from this, when you see an ad, you're more likely to click on it and buy. And Russell gives me all the good stuff. What's he going to teach during the selling online event? Right. You know, maybe I'll push you to an email list from here. Right? But like, but the reality, if you look at the actual numbers and come down to like, what's actually moving the needle, Right. For us, it's paid ads and email. Like, social's not driving the needle, right? And we have a huge social following. So like, how do we use social then to get people on an email list? Because since we know that once they're on email, now they end up buying, but they're not Buying from social, right. It shifts kind of your focus point of what you're trying to do and how you're trying to do it. Right. Like, how do we get people to move that way? So anyway, that's kind of what I think you guys thinking about is you're looking at these things, right? Number one is figuring out, like, what's the one funnel in your business? The one funnel that's going to rule them all, the one that you're going to focus on, they're going to do daily split tests. You'll be driving traffic, you're going to be testing, tweaking, testing, tweaking. That. Like that is like the choke point of your business. If it works, you're successful. If it doesn't work, you're not successful. Right. If one of my, like right now, if it's selling online events stopped working, that business would dry up very quickly. Right. I still have my email list, other things I could do it with, but, like, it would shrink things quickly. Right. In the clickfunnels business, if I don't have a funnel on the front end that's bringing people, getting people trials profitably, like, that business will shrivel up fast. Right. And so it's like the lifeblood of everything. Yeah. Most people aren't thinking about that or doing that. They're. I'm gonna do a book funnel, I'm gonna do webinar funnel. I'm gonna do this. Like, you see me launching a lot of funnels, you think that's the. The strategy, but it's not. What happened is you came. You already came into my world, right? You're on the list now. You're in the monetization funnels, which is like every week you're getting a new funnel and a new offer and new training and new ideas and just like trying to figure out other ways to help you and serve you and to monetize you. That's it. You know? And so you're seeing that piece of it, you're like, oh, this is Russell's business. That's what I should be doing. It's like, no, no, you're modeling the back end of the business. Like, the front end of the business is where you win or you lose. Right. Dan Kennedy 101. Whoever can spend the most money to acquire customer wins. Like, where does that game happen? Right. That game happens on the front end, on the conversion of the one funnel. That's going to rule them all for you. Right. That's how you get this thing profitable. And then the back End is how you monetize those people who came in. Right? Again, that helps add to it so you can spend more money to acquire a customer. But again, it's different, right? And so I want you thinking about that for your business. Like, what is the right funnel? And you probably notice for each of my businesses, the funnel's a little different. Like if you look at the linchpin, I don't know. I still am such a huge believer in linchpin. It's still the game plan we're executing. But where I taught it at Funnel Act Lab 9, that was the whole. The whole event was just linchpin. And I think a lot of people, it was overwhelming for them because they're like, oh, it's too many pieces. But the reality is still the truth. It's still the way. It's still what you should be focusing on. Because inside the linchpin, if you'll notice, if you understand the linchpin, if you don't, if you go to linchpin book.com, i think you can go get or just Google Russell Brunson linchpin book, you can go get a free plus shipping copy of it, explain the model and how it all works to you. But if you go over there and you actually get that, you look at it, you'll see like there's different funnels inside that process, right? There's like there's the MIFKE funnel. Then there are the dramatic demonstrations which are webinars and challenges, right? Then there's the dramatic demonstration number two, which are high ticket, like an event or a call center. Like inside that model, all the core funnels fit into it, right? But it doesn't always mean that the same funnel is the one to focus on, right? For the Dan Kennedy and the Secrets of Success business, both of those, the MIFKE funnel is the one funnel to rule them all, right? But in the click funnels business, it's not, okay, it was a webinar, it was a dramatic demonstration funnel that led to the MIFKE on Thank you page. But it was a dramatic demonstration funnel was the one that we could profitably, consistently drive traffic to. Okay, it's sell in or in the prime mover, my coaching business, the selling online funnel as dramatic demonstration number two, right? Selling high ticket. That is the one. That is the one funneled rule of all that's we're focusing on, right? And then we're backfilling all the other pieces of the linchpin through emails and everything else that happens afterwards. Does that make sense? I know we're geeking out at a deeper level, but hopefully you guys can hang with me here. If not, this is one of the things, like come back and relisten this episode in the future because as you get more advanced in this business, this will make more sense. These are some of the higher level conversations that I get to have at inner circle and with people behind closed doors. I don't necessarily get to speak to, to the masses as much, but I just wanted to geek out with you guys for a little bit. Hopefully you don't mind. Hopefully this is helpful for you. But those are the things to start thinking through inside of your business. Like where does it fit? How does it all work? Because when you start putting those pieces in and figuring out that first funnel, that's the key. Then after you have them now it's like, now we've acquired the customer, think about Agora, right? They acquired a customer on the front end funnel. They have a whole team. The whole job of the team is to monetize that people and what not all the divisions, but some of the divisions at Agora, they have, they literally each month they just plan one new webinar. It's like here we're making a new webinar. We sell a thousand dollar offer and we're going to promote it to, to our existing customers and new people are brought in and the goal is just monetization. How do we make as much money as possible off this list? Because we already paid for it, right? The most expensive part of the business.
- [21:08]
Indeed Representative
Is the first part.
- [21:09]
Russell Brunson
It's the money you give Zuckerberg to get the click to get someone to come to buy your first thing, right? That's the most expensive. And after you got them, now they're on your list. They're your customers. Now it's free. Like now if I do webinar, I sell a thousand dollar offer. If anybody buys it, guess what? I get to keep the thousand dollars. I didn't have to spend the $950 on Facebook ads to get this person to show up to the webinar, right? Like I already have that person. I push them back and that's where you start making the profit, right? And so it's an interesting game because you make the least amount of money on the front end, which is the hardest, most difficult, most, you know, labor intensive. You testing, tweaking, testing, tweaking, and the back end, usually it's less effort, less. But you know, you can be worse at your webinar pitch. You can do worse that your dramatic demonstrations the offer can be, can be worse. But because the people have a relationship with you at this point, everything else you're selling becomes easier. Does that make sense? So that's kind of the, that's the twist. That's the, that's the thing to start thinking through. So yeah. So if you're, if you're looking at your business like start thinking about these two things, the front end, you're focusing on the one funnel to rule them all for that business in the back end or the other funnels to monetize, the monetization funnel. So acquisition funnels versus monetization funnels. Essentially I did a training on this inner circle a couple years ago and it came back to jbram. J. Bram's got a really cool framework. He calls it there's only three ways to grow a company. He's like, and that's it. There's not, there's not four ways, not five ways, only three ways, right? And the first way is to get more customers, acquire more people, right? How do you get more people coming in? And that's this whole like front end acquisition where one funnel to rule them all concepts all about, right? How do I acquire more people? Okay. The second way is to get people to spend more money with you, right? Which is then this is like the upsell funnels. The upsells, the, the cross sells, the live event, like all the things we're doing now to get people to spend more money, right? So my again, the prime mover coaching business, someone comes in, they pay a hundred dollars for a ticket, right? How to how many? I'm going to acquire as many people as possible. It's one way to grow a business. Number two is not how to get people to spend more money. So we upsell them from the three day selling online event into our $10,000 coaching program, right? And then the other one's how to get them to buy more often so more customers get to spend more and then buy more often. So how does that work? That's the monetization funnels on the back end. Every week we're doing these little mini dramatic demonstration. Get a video content training which then leads to an offer, right? And that's this backend monetization. And so if you look at like that's the thing acquisition, you're getting more people coming in, getting to spend more money and then getting to buy more often. Only three ways to grow a business. And it's all about acquisition funnels and monetization. Funnels. Okay. So if you're the beginning, where do you focus, right? This is a good logical question. If you're the beginning, what you're focusing on is the acquisition funnel, right? That's the most important one. How am I going to acquire. I don't have customers yet. How do I acquire the customers consistently, right? And so it can be anything. Like any type of funnel works for this, right? In fact, if you, if you talk to Pedro Day, always make challenge funnels the best one for that, right? Cause that's how he does it for me. It's usually the webinar funnel or you know, a different one. Book funnels work for this, right? You do book funnel, like they all work differently. It's just figuring out like what's the one that you're going to focus on that's going to become the thing. And you may not know at first. So maybe at first it is tying one or two or three different funnels, right? I always tell people that, like going from 0 to million, million, 10, 10 to 100, like there's different things that you step, right? And going from zero to million, it's all about two things. It's figuring out like there's two pieces, actually three pieces. Three pieces. You have figured out. Number one is who is it you're serving? Okay. And then what is it they want now? What do you want to create? What do they want? What's the offer they actually want? And then how do you sell it? So what the who, what how? Right? Who's your dream customer? What do they want? How do you sell it? Okay, so the, the how is the funnel? Which one is it? Okay, and then this is a launch of business. I don't really know. So I'm gonna do a webinar funnel. I'm gonna do Mifke funnel. I'm gonna do a challenge. I'm gonna, I'm gonna try a couple things till one of them hits. It's like, ah, okay, I know now I know who I'm selling to, right? I know the offer, what I'm selling, and I know how to sell it. Like for me, the challenge funnel is the one for this business, right? Okay, now we know that. Let's focus on, let's double down on, let's triple down on that and make that becomes the focal point, right? Or it's like, hey, challenge funnel didn't work, but a webinar didn't work. Or hey, webinar didn't work, but we did a three day event. That one worked. You know, so say testing a couple things. You find one that's got the most likelihood of success. And then from there now it's like, okay, now this is my one funnel to rule them all. This is the focal point. Now I'm gonna start split testing. You know, every single day, you're coming in and you're testing, you're tweaking, you're testing, you're tweaking. U We used to have this mantra. I didn't bring it back to our company, but way back in the day, when it was like five of us working, we had this mantra which was like, how to give yourself a raise every single day, right? I thought about this. Like, in the real world, if you want to cure yourself a raise, what do people do, right? If you're in college, you go to college, and then you get a college degree and you get another degree, and then, you know, whatever, you go through this whole process to give yourself a raise, right? Whereas if you can do that, you know, how do you do it faster? So like, inside of an online business, if you're split testing headlines, right, you get a headline that's converting at 30% and you make some twists, tests, and tweaks and eventually get your headline converting higher. Now it's at 50%, right? You just gave yourself this huge increase in conversion, which is a raise. So when you start looking through lens every day, you come in, like, how do I give myself a raise today? Well, I can split test something. I should do that. Okay, that could give me a raise. I could figure out how to get more ads that'd give me a raise. I can go and get on someone else's podcast that would give me a raise today, every day. How do I get myself raised? States like, and you do that by again, the three things, like getting more customers in. So, like, what are the things I can be doing to get more traffic, right? And then how do I, how do I split test this so it increases conversion so more people will come in and then from there it's like, how do I get go buy more often? How to get people buy more? Like, what's my back end? Upsells and how to get by more often? What other things can I start offering these people after they come into my world, right? Like, that's, that's the things that I start thinking about. That's how you give yourself a raise every day. So Anyway, that was 23 minutes and we, we covered a lot. I hope you guys got. This is. This is one of those ones you should probably listen to four or five times. I gave like five sermons. Yeah. In a row. And I kind of went fast on it too. I could have done 3D event on all that stuff. But anyway, you guys are, you guys are intelligent. You're the podcast listeners, you love this kind of stuff. So I hope you got a lot of value from this one. If you did, please let me know. Take a screenshot on your phone, post it on social beg. Everyone go listen to Russell's podcast. He just dropped some gold on this episode. If you got no value, then go listen to it three or four times. And I think from there you'll be like, oh, I got it. I see what Russell's saying now. So anyway, that's it. I'm gonna end this episode. I appreciate you guys. Thanks for listening. Thank you for being a subscriber and I'll see you guys on the next episode of the Russell Morrison Show.
- [27:39]
Indeed Representative
Now, obviously, if you want to sell stuff online, you're gonna need a good funnel. But if you want a great funnel.
- [27:44]
Russell Brunson
Then you're gonna need to use ClickFunnels.
- [27:46]
Indeed Representative
ClickFunnels is the number one funnel builder in the world, helping more first time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer. And you can get a free 14 day trial by going to clickfunnels.com podcast. Right now, that's clickfunnels.com podcast. Click funnels because you're one funnel away from changing the world.