← The Russell Brunson Show
The Russell Brunson Show
Russell Answers 10 New Questions LIVE...
00:46:15
If you missed Russell’s LIVE Q&A from www.dropthemicshow.com, you can hear this weeks questions on this episode.
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Hey, everyone, this is Russell Brunson. I want to welcome back to Marketing Secrets. Now I got another special bonus interview. So far, I got some really good feedback from you guys on the Q and A show. So for the time being, I'm going to keep putting those in. If you decide you don't like them, let me know. But they've been really fun to do. If you want to ask questions, please come over Instagram and drop me a video. And I'll be answering those throughout the week. And we're just gonna kind of put those together here and let you guys listen in on the Q and A. So this is another Q and A show coming at you. I hope you enjoy it. And don't forget, when you're done, if you love this podcast half as much as I do, all you gotta do is go to itunes and please rate it and review it. We switched our feed from a couple years ago and I lost five or 600 reviews. So we're down to 250, 300 reviews, and I need you guys to come review. We're one of the top five podcasts in business right now, which is exciting, but of the top 10, we have the least reviews because I haven't asked you guys for reviews. So if you could take 30 seconds out of your busy day and go and give us a review, that'd be huge for me. I really appreciate it. Even if your review is like, man, Russell talks way too fast. It's totally cool. I don't even mind. Just let me know. I'll be reading those and looking at them and it'll be huge for me. So thank you. Take a few minutes today, review it, and if you do that, I'll keep making some cool stuff. Thanks everybody, and I hope you enjoy this Q and A show. My name is Russell Brunson, and I'm on a journey to help entrepreneurs get unstuck so that they can give back to changing the world. In the past 10 years, I've built a following of over a million entrepreneurs like you, sold hundreds of thousands of copies of my books, popularized the concept of sales funnels, and co founded a software company called Click Funnels that helps tens of thousands of entrepreneurs to quickly get their message out to the marketplace. If you've got questions, I've got answers. Here's how it works. Step number one, go to Instagram and create a video asking me your number one question. Step number two, tag me at usselbrunson so that I can see your question. Step number three, use askrussellanything so my team is notified. And then each week I'll pick the top 10 questions and answer them on Instagram live. After each question, I'll drop the mic. But for the best question each week, we'll ship you out your own drop mic. Now make sure you follow me on Instagram to see if I answer your questions live and your questions so that you can get unstuck and get back to changing the world. Yeah. Alright, so that's the drop the mic show. And thank you guys for your questions. This week we have some fun. So we got 10, by the way, she has no, we have. We're starting to wear all the same clothes. So if you notice, I've got the same shirt on as all these guys here, which is kind of creepy. But Fridays is our Confucius soft Fridays and Thursdays are our It's a cult Thursday way of life Thursday. So if you haven't seen this yet, those who are Fun Hiking Live got these shirts. If you weren't at Fun Hiking Live, you missed out. You're not all in. So it's a cult. No, wait, it's a way of life. All right. That guy over there did work. Yes. Culture Thursday. It's culture. All right. Okay, let's jump into this party. So. All right, who we got first? What's Linda's first? This is actually a cool question. Wait, wait, Linda's gonna tell us the question, right? Yes, let's watch it. All right, so here's Linda's question. This is Linda from Sydney, Australia. I'm a naturopath that specializes in constipation. So yes, I help to unlock the society and I do this through my constipation online program as well as my natural tea, which isn't a laxative, doesn't cause dependency and tastes amazing. And those people are getting great relief from it so far. So my question to is how do I make this more scalable online? You see, the problem with working with constipated folk is that they're often embarrassed and ashamed to talk about it. So to get people to share the love and to spread the news about what I do is not easy. So I would love your help because I would love to help so many more people. Banked up people, human pipes working better. So we'd love to hear your thoughts. Alright, so that's Linda, right? Okay, Linda. So first off, that's awesome. I love it and you may be surprised, but I actually have a lot of experience in this realm. One of our inner circle members is a Specialist in this. So that's kind of fun. And then I had a chance recently to work with the Harmon brothers who happened to do the poo pourrik ad and also the squatty potty ad. And they kind of the same thing. Like people don't like to talk about poop, right? So it's kind of a scary thing. And so if you notice, if you go to harmonbrothers.com first off, they're amazing. Watch all their videos, especially the one they're launching in like a month and a half from now, because it might be ours. But go and watch their stuff because for them to get people to share poop, it had to be like a funny, exciting, interesting thing, right? And sometimes we try to be too stuffy with our messages and because that's not shareable. Now we had those of you guys who were in the fill your funnel training, we had Adam Lyons out here. Who is he is. He does a lot of stuff actually. But what he was here for with us is he was basically teaching us how to make viral videos. And I kind of asked him a similar question. I'm like, my videos, people watch them, they weren't getting shared. I'm like, why not? He said, you have to think about the psychology of people that are sharing stuff, right? And for me it's, you know, my problem is similar to yours. A little different, but similar. Like the answer's the same for both mine and for yours. So with my. Someone watches your video, they don't want to share it because building a business is their thing and sharing it and their friends are gonna do it and it's not as cool to them. They want to do it, they want to keep that to themselves so they don't share it. Adam's in the pickup chicks market. He's the same thing. You have a video how to pick up chicks, people want to share that because then it's like, okay, I'm desperate. I gotta learn how to pick up chicks. So you have to look at it from different angle. And so what Adam did is he made a video that was really cool. It was a video. He has a. How old is his son? 3 years old. 4 years old. 3 year old son who went. And so he videotaped. He taught his son like three or four pickup lines and took him and had him go pick up three or four girls and videotape the whole thing and post it online. And it was like three year old pickup artist. And the video ended up getting like 20 million views on Facebook, hundreds of thousands in other places. And it grew because it was a different angle, because people want to share that. Right. So if I was making videos, and maybe I will be soon showing kids making funnels or puppy dogs, I don't know, something different. But it's something that's shareable, that doesn't take away from themselves that they share it. Right. If someone shares a funny, squatty, potty pooping commercial, like, and honestly, you need to have a budget and have a puppet and stuff like that, but something that people will share, it doesn't necessarily reflect on them. So something interesting, funny, exciting, that's shareable, that's what I'd be looking to try to create. So I don't know the answer to that, but that's what you gotta start thinking through. Exactly how would I do that? What would it be? You know, what's something that'd be interesting people to share? They're not necessarily saying, like, oh, I have this problem. You guys should also look into it too, because you're right, that's uncomfortable people to share. But if you can figure out a way to create videos and content that are interesting or intriguing that people want to share, and it's not so much telling on them that they're doing it right. So that's what you gotta start thinking through. So every business is gonna be different. Hopefully that works for yours. Is that good? Can I drop the microphone? All right, we're dropping the mic. We forgot our purple mattress today, so today's clickfunnels blankets. So there you go. All right, that's question number one. Question number two, who we got Next? Question number two. We got Jerem Atkinson. Hey, Russell. Jerem Atkinson here. Hey, I just want to thank you so much for all the awesome content that you put out there in social media and in clickfunnels. Thank you so much for all that you do. Quick question I had for you is, when you are doing a funnel hackathon, how do you get in state? How do you get in zone for that hackathon? Is it a nap beforehand so that you're ready to go for hours through the night? You know, caffeine? Like, what's your drink of choice? Like, what are all the things that you do to get in the zone and in state for a really successful hackathon? Thanks so much, Russell. And I hope you'll show my question. Thanks. All right, Jerem. Thank you, man. Okay, so his question was, how do you get into state to do hackathons? Hackathons typically are like, at least for us, it's like all night binges of building funnels, which is really fun. So how do you get in state? I did a podcast on this back when it was marketing your car. But if you're marketing secrets and they scroll back through and there's an episode called NZT Time. If you listen to that episode, it talks about this a little bit. But so nzt, if you guys have ever watched the movie Limitless, one of the best movies of all time. So first off, watch that. Then after that, then go watch the TV series. I don't think they only had one season and I think it got canceled. Is it on Netflix? The first season? Okay. The season Limitless, which is like my favorite show ever. And I personally want to fund it just to make season two because it was so good. But in the TV series, so they basically, there's a guy who gets nzt, he takes a pill, you become the smartest man on earth for like eight hours. And so what happens is like, the government had like, the government gave him how much NZT was allowed to have. So they needed his brain. They didn't want to become a junkie and like, destroy his life on it, right? So what happened is he would come in and he'd be like the dumbest guy in the world, and then they'd give him this pill. And for eight hours he was amazing. So, like, he had this NZT time where he was like, amazing. So he like waited, got everything ready and then took the pill. So he had all the time just prep for that, Right? So for me, it's kind of the same kind of thing for doing a hackathon or if I just need to get focused to get a project done or whatever it is, I think about NZT time. So I come in and I don't necessarily take a nap ahead of time, but I do know, like, I need to, like, physically change my state to be able to do that. So that might be music, right? So music changes state. So for me, my song is Seven nations army, and I crank it up. You can ask these guys, how often do we listen to that song here? So we crank up Seven nations army, which gets me in a state of blood pumping. Place will jump around like, whatever. We get excited. Stephen will scream at the top of his lungs, like, just like that. Which gets me excited. And then if you do, you know, I never drank caffeine until like two and a half years ago, and now I kind of like it. So, like, right now I'm drinking Rhino Rush. It's really good. I Like keto os, the caffeine kind, but something because, like, it gives you good physical response. I'm trying to, like, change my state so I can like, focus. Because if you just come in and you work and you do stuff, it's not the same. So I want to NZT time. So I'm trying to, like, focus. If you want to, it doesn't have to be caffeine. You could just drink water, you could drink Kool Aid or you could whatever it is for you, like, something just like, alter your state so you know you're in a different environment, right? Like, if you're always in the same environment, you get the same results. Like, there's reasons why, like, when I want to sell somebody something, I try to pull them to different environments. I take them to an event or I get them on a webinar or a phone call, or it's like we're shifting environments because, like, a state control, right? It's all about state control, how you control yourself. And so, like, for me, it's like, if I want to get in a zone right now, I got to pull 8, 10, 12, 24, 36, 48 hours without sleeping. I got to shift my state to be able to attack that and dominate it. And so that is kind of what we do. So did I miss anything? It's kind of it. It's exciting. So go back to marketingsecrets.com, subscribe on iTunes and scroll back to the episode, it's called NZT time. And listen to that one. And I kind of break through in a lot more detail exactly what I do and why I do it. And it's really fun. So there you go, you guys. There you go. Jerem, we're gonna drop the mic. Yeah. All right, question number three. Who we got? Marcos. All right, Marcos, you are up. What's up, Russell? I've seen your stompernete video. I've read your books, I have clickfunnels. So I wanted to ask, you know, because with all your success that you've had, what do you do for what do you do, mindset wise, to prepare yourself, condition yourself to have success. Just because, you know, recently I've been having a little difficulty getting clients from my digital agency to run, you know, like, ads for them, whatnot. And I wanted to ask, you know, just because you reach this high level of success, I would like to know what you do for me. Right now I'm using affirmations, incantations, a lot of Tony Robbins, a lot of Jim Rohn So I would love to know what it is that you do if you call me very much. Thank you very much. All right. Okay, Marco. So good question. So how. This is, like, personal development day today. All right. Oh, he's watching. Cool, man. Okay. So the question is, how do you get ourselves. How do we rephrase on there? Make sure I have it right. How do you get ourselves? How do you condition yourself to have a success mindset? How do you condition yourself and set the mindset? Cool. So, no, Tony Robbins is big at incantations. I've never even. He taught me that. I was like, okay. And I've never actually done that, at least not consistently. So for me, it's not so much that, you know, for me, you know, it's. I think the biggest thing for me is just, like, I believe so much in what I'm doing that, like, I just get so excited. Like, I wake up in the mornings, and first off, like, this guy voxes me every morning, and you want to hear what the voxer sounds like? Let's do it. Yeah, baby, it's Monday. Let's build some photos. How do you not get a state after that? So find a friend and tell them to message you every single day and scream at you and just be like, it's my. Like, it's Monday, baby. It's Tuesday. Because that, like, gets you excited. And then, like, for me, when I'm driving here, the office, like, I'm thinking, like, okay, like, thinking about the people that we're serving. And, like, for me, that's what fires me the most, is just, like, knowing what we're doing. Right? Like. And so for you to look at, like, you're doing Facebook ads for clients, and if you're not having success, my guess, I may be wrong because I've been through this depression, and maybe not even depression. You may not call it that, but I've been through the ups and downs of motivation. And for me, the times that my motivation was down, it was 100% tied to the fact that I wasn't in love with the clients I was serving. If you've read the Dot Com Secrets book intro, we talk about the secret formula, which is, like, chapter number one, right? I think maybe two. Hold on. The secret form. There it is. Secret number one on page 13. There we go. So the first thing I talk about is how, like, when, like, we built a company, 100 employees, and I woke up one day, and I was sitting in bed, laying there, and I was like, I hate this. I hate everything. About it. I wish that I had a boss so he could fire me for not showing up today, but I'm the boss. I had to go. Crap. And I was miserable because I picked the wrong client. And I was in this funk for, like, three or four years of, like, it was hard to wake up every single morning. And if you went to Funnel hiking live, you heard me talk about my failure stories like, we were on the brink of bankruptcy and all these things. I wanted to walk away, and I couldn't because of a lot of reasons that I couldn't. But it wasn't until we shifted who we were serving that things shifted for me. So my guess, if you're doing Facebook ads for clients, I bet you hate your clients. You're probably not willing to say that, but I bet you aren't. I bet you're not fired up by the fact, yes, I get to work with so and so today. And if you're not, like, what I would do is I would fire your clients. I'd be like, look, or maybe you can't fire them yet because they're feeding you. So I'd be like, okay, who is my dream client? Like, who would I be so fired up in the morning, know that I could serve that person, that you would just be like, you wake up, like, screaming, like, I gotta help that person today. And, like, we are literally changing the world. And when you shift it to that, at least for me, that when I wake up in the morning, like, I know that I get to serve entrepreneurs who are passionate, who are excited, who are trying to change the world. There's a reason why I wrote the book Expert Secrets. Like, why do you think I wrote this book? There's a lot of reasons, but one of them is because I know the people that read that book are people actually want to hang out with. They're people who are trying to change the world. Like, that's like the definition of that person. So I wrote a book to attract my dream clients in, because that's who I want to serve, right? Who I want to work with. So for you, it's like, if you're not happy with your clients, like, think what clients would you be happy with? And then create the bait or the landing page or the opt in or the content or whatever to go and grab those people and bring them to you. Because if you're excited about your clients, everything else will fall into place. And all the incantations, everything else like that are great. They don't stop doing those. But it's kind of like, when you have something that's pulling you, it's way easier than having something you're trying to push yourself, right? Because a lot of things you need to push yourself. But man, if you get something that gives you so much passion, excitement, it pulls you, then it's just like you're running. So that's what I'd say is my guess. And I don't know you yet personally, but change, change your dream client and it'll change everything else for you. So anyway, hope it helps, Dan. All right, that good? All right, we're dropping the mic. Woo. All right, who's up next? Joe. Oh, Joe's up. I love Joe. All right, Someone said they want the blanket. Someone wants the blanket. Hey, Joe Gilletti here. Here's my question for you. I run a real estate agency and have a bunch of clients and have the same problem happening again and again. Leads come in. People enter name, email, phone number and they don't respond or when the agent calls them, which probably isn't always the greatest job on their part. But when the agent calls them, you know, they get like, oh, I'm just kind of looking around like. Because they don't want to talk to a salesperson. Right. So do you have any ideas besides email and retargeting and stuff like that? We're already doing all the normal follow up stuff. Any ideas on how to like warm those leads up so they'll either answer the phone or have the conversation? Appreciate your help. Thanks. Hey, Rosalie. Okay, Joe, first off, you're awesome. Okay, great question. And I'm gonna totally steal this one from Alex Hermosi, who happens to be inner circle of the month this year once again. Or this month. He's amazing. So if you know Alex yet, you should, everyone should just. Even though he's teaching gyms how to launch, it's still worth like buying all stuff. So anyway, so what Alex does with the gym owners, and it's brilliant and like he's tested a bajillion things, but what was the best way for them? I mean, he literally comes into a gym in like a week and a half. We'll give them 300 customers like that. And he's done it over and he's 100% success rate. Done it like 40 times last three months. Like 100% success rate, no failing at all. And what's interesting, what he does, number one thing, is when the lead comes in, you have like this window and people think the window's like a day or like, you know, a few Hours. And it's not. The window's like, three to five minutes. And what he does, soon, the lead comes in the first thing. The second he get it, he makes a video on his cell phone. Like, hey, what's up, Julie? You just submitted. I just got your application for our weight loss challenge. I'm so excited to have you come in here. I'm at the gym. You're gonna love it. Anyway, I want to shoot a message real quick and say hi, and I'm gonna call you here in a little bit. Just really excited to talk to you. And then text the video off the phone to the person. Person then gets a personalized video text, and they're, like, freaked out. Like, I don't know what to do. No one's ever done this. I filled out this form, like, three minutes ago, and they texted me a video about how excited they are. And then when you call them, they're like, hey, yeah, so you're that dude that just video texted me. Like, imagine. Just imagine what that would do as a client. So. And he has all his gym owners. Every single one is just instantly. The second the app comes in, record a video, send it out as fast as you can. Personalize the video with their name. They're, you know, talking about them. The second thing is just like, when you get them on the phone. This is the problem with most salespeople, right? Same thing. Like, I talk about, like, if you walk into gnc, the first thing, they come up, hey, can I help you with anything? And you're like, duh. And it's awkward and weird, right? Most sales people do the same thing. You pick up the phone, the first thing is like, hey, so, you know, and then going into a sales pitch, it's like, it depends how much time, how many leads you have. But if it was me, if I just text them the video, then my next thing I do is I'd be jumping on Facebook or LinkedIn and looking really quick to figure out who they are. Then I call them up, be like, hey, really quick. I hope you got my video. Awesome. Kate, I don't want to take a ton of your time because I know you're busy, but I was actually. I just do some research for psychology. I saw on Facebook you got three kids, and two of them play soccer. I love soccer. Oh, this is so cool. And the person's like, oh, yeah, my kids do play soccer. That's kind of creepy. Or that's kind of cool. Whatever, right? But now it's like, you open the door and that's, like, cool. And I got your application, and just. And then now it's just sliding right in, right? Same if I walked into GNC the first time and the person was like, hey, Russell. Hey, that's a cool shirt you have on. Do you belong to a cult? I'm like, no, I own a cult. And he's like, what? That's awesome. And then be like, so as a cult leader, like, what kind of supplements would you like? And I'm like, oh, well, my favorite supplement is I'm looking for protein. Then, like, the conversation goes really, really easy. Because initially, we always have our dukes up, right? We knew it on these souls, right? We're blocking it. So we have to, like, penetrate through that as quick as humanly possible. And the fastest ways. A video text message, like, totally as a pattern interrupt. And number two is coming to the call armed with some information so that, like, you have something to talk about to break their pattern. Because nobody does that. Everyone goes the other way. So that's kind of it. Does that help? Amazing. All right, there you go. Here we go, Jim. Boom. And that one is dedicated to Alex because Alex Ramosi because he's the one with that strategy. I stole from him. Thank you, Alex. All right, who's up next? We got Matt's up next. All right, the Matt Crane. Hey, Russell, Matt Crane here. Got a question for you. But first, I love the experts. Everybody should have a copy. Go get it. Thank you. Sorry. Back to my question. What's the number one mistake that you and your team find with those using click funnels, and how can you help them from making that mistake ever again? Drop the mic. Awesome, man. I love it. All right, so I would say there's a lot of mistakes people make, and we're trying. We actually have a new funnel hacker cookbook coming out soon to funnel near you to help make this process even easier. But that's besides the point for today, and I feel like part of it's my fault. So when we first came out with click funnels, we talked about funnels. We built this book called Dotcom Secrets talking about funnels, and everyone got good at funnel structure, and everyone became funnel consultants, and they would structure funnels. Okay? Page one should be this, page two. And they structurally build the right funnel. Then they plug in the person's products and they launch it, and then it doesn't make any money. I had someone message me today, and they're like, hey, so if you just let me know, like, what products in China I need to buy I'll plug into funnel so I can make some money and I'll invest in your coaching. And I was like, oh, dear me. Okay. So the biggest problem people make is it's not the funnel. Like, the funnel is important, right? But that's like saying. That's like saying. I don't know what it's like saying. It's like saying you have a retail store and there's a bunch of really cool banners, strategically located, that get somebody come in, go to the product you want, and come to the front desk. That's cool. But there's not, like, there's not like, the message. Like, that's the key. Like, you have to understand the market. So, like, if you want to be successful in this business or any business, like, you have to do your homework. You have to understand really, really, really, really well who your customer is, what they want, what their desires are, what keeps them up at night, what are their fears. And then you have to understand how to communicate to those people. That's why I wrote book number two, which you just talked about expert secrets, because that's talking about, like, communication and presenting and things like that, and how to, like, structure your ideas in the right way and how to make an offer versus just selling a product and how to tell stories and all those kind of things I tell people all the time. Like.com Secrets is like the science of how to build a funnel. And then expert secrets is the art. A lot of people struggle in this business because they're either really good at science or they're really good at the art. Okay? And the reality is you have to have both. It's not just. If it's just science, then anybody could plug in any product, any funnel to make money. If it was just art, then anyone who's creative could make money. And there's the two pieces, the art and the science. And so I think the mistake people make is they're either really artsy or they're really scientific. And they do one or the other, and they fail because of that. It takes both. And so what I would say is if you're like a nerdy, like, science person, like, partner with somebody who's the expert, who can be like, who can do the art if you're really artsy, fartsy, find a funnel consultant to do the funnel part. And, like, it's understanding the art and the science that weave together is what makes this business work and what makes of fun funnels work and what makes products sell. And so that's like a left Brain. Right brain thing. So a lot of times it's hard to do both. Some people got it, but if you don't have it, just realize. Like, my right brain and my left brain. I had one of my first mentors, Alex Mendoza, and he told me, he said that in every business, there's two types of people. There's starters and there's finishers. You got to figure out who you are and find the other person. I would say the same thing is true with this. Like, you're either going to be really creative, you're going to be really analytical, and so surround yourself with the other ones. Okay, really good example of that. I'm a creative. I like creating stuff. And guess what stresses me out and scares me more than anything on planet Earth. This thing called Excel. I hate it super bad. I hate numbers and metrics. And see this guy here? His name's John. Sup, John? On a scale from 1 to 10, how much do you love Excel? It's like 11. I go to sleep with it at night. That was awkward. Really awkward. And you're live. So John loves Excel and numbers and metrics. So John, guess what he does for us. He runs all of our metrics and our numbers and like, ads and like, all that kind of stuff. Like, I can't do that. Like, I log into Facebook. People think like, Russell, you really good running Facebook ads. I'm like, do you honestly think I've ever logged into the ad platform? And the answer is yes. One time I clicked the button and it popped up and there are all these numbers. I was like, hold on. I closed it. And I'm grateful for John to do that for me because, like. Cause I'm like, the creative, not the numbers. And so figuring it out and understanding who you are and being okay with that and then don't go try to like, okay, I'm gonna learn Excel. Cause like, that doesn't work like this. Gary Vaynerchuk, right? Double down on your strengths. Triple down on your strengths and find people who compliment for the other pieces. And that is what I would say. Is that good? All right, we survived it. All right, what do we got next? Who's up next? Is that it? Okay, we've got social penguins. That's name. Social Smart penguin. Social Smart penguin. All right, I recognize this guy. Hey, Russell, just a quick question. I'm setting up an auto webinar for a client. Typically for the live webinar on the confirmation page, I have a call to action video that prompts them to go into a Free trial for a different product. Just wondering whether I keep that on the confirmation page or whether I stick with a video of they're not missing the webinar. It's the default clickfunnels webinar video. Or can I keep both videos or should I just have one call for action. Love your thoughts on it. Thanks. Alright, alright, Social Penguin. Thank you for the question and here is my answer. So we actually learned something interesting. So first off, I want to preface this because I don't want someone saying like Rosa said this and then you go and do that and you just mess up the the whole thing. So rule number one when you're doing webinars is you need to do the webinar live over and over and over and over again until you master your message. Okay, I did the funnel hacks webinar over 70 times live before we automated. Okay, so do it live over and over and over and over and over and over again after you have it live. And then you want to go automated. In fact, I tell all of our circle members, after you made a million dollars with it, then you have my permission to make it automated. So there you go. Now you're making automated. A couple cool things that we've learned in the last like two weeks, which are insane, which we'll be updating some clickfunnels based on it. So we used to top of the hour webinars, right? So it's like at the top of the hour, the auto webinar would start. Actually, excuse me, step back. We used to do like pick a date and time, like tomorrow, Wednesday or Thursday and they pick a time and whatever. So we did that first. And then we added in like, watch yesterday's replay now. And then we found like 60% of the sales scam people chose that option. So like, huh, all right, let's do something. Let's do something faster. So we did top of the hour webinar. So the top of the hour when it hit noon or one o', clock, whatever, then it would start. So what that meant is if someone registered in the first like 45 minutes, they had to wait 45 minutes for the webinar. And so because of that, we put a webinar, told people, go get a trial. But people came in like three minutes, three to five minutes before. Like it got them all confused because they're trying to get a trial and then the webinar starting. And then it's just like, it just messes up everything, right? So, but then we test something else. We're sitting at the top of the hour, we shift to the top of every 15 minutes. I don't have the numbers in front of me. Do you want to brag? It's even about ish. It's pretty amazing. It's when it gets top of the 15 minutes. Did great. And then we got even more ambitious and we made it top of every 10, 10 minutes. And pretty much from even just 15 minutes to 10 minutes it was like a 2x increase in just show up rate alone. Just showing up. And the sales in the back also going way up. And I think it's because most of the time when the webinars right, if you got like 25% of people actually show up after they register, you're just seriously decreasing that by saying like look, don't worry, it's starting just a few minutes. Yes, but huge. All right. So yeah. So registrations went up, show price showed up and everything. All ships rose with the tide. So what I would recommend is on an auto webinar is do every either 15 minutes, every 10 minutes, whatever that is. And the way we're doing ours now, in fact we are launching four of them today. We're in the process of getting one because I can't just do one, right. So four of our auto webinars we're updating getting launched like today. Basically it's every 10 minutes it starts and if they register then there's a video there that's like literally 10 minutes and then it's basically me pre frame next thing. Like this is going to be amazing. This is why it's going to be amazing. And this pre frame get them excited because if you read Cialdini's book recently called Pre Suasion, if you haven't read it, you should go read it because it's a really good book. It's about the pre frame, right? The frame they go through before they get there. So there's a video there. And the whole goal in that is they get them to register or get them, excuse me, they're already registered. Get them excited to get them show up and pre sell them to purchase thing on the next page. So that's kind of the winner, winner, chicken dinner. So live webinars still put a thank you page where someone can go get a trial or SLO or whatever you want to do. SLO stands for self liquidating offer. That way you can make up your ad cost. But if you're an auto webinar zone, you're trying to get them started, just go straight to Webinar, don't derail them. The way we have ours actually is our slo actually comes 40, 48, like 50 hours later. It's like a day and a half later where it's like, oh, by the way, you watched the webinar. Here's this really cool thing. So we delayed it there. That's how we done. So hope that helped. That good, you guys. All right, we'll drop the mic. Boom. Okay. All right. Up next. Oh, he's a familiar face. Okay, up next is Mark. What's up? Mark Russell. Mark Lumiere from the Inner Circle. Here's my question. I'm one of your hyper buyers. I'm probably in the top 10. I think I bought everything you've had. Thank you. And everything you recommended. I have Liskrow from Dillard and E5 camp from Todd Brown. And I just signed up for Software Secrets and doing the expert secrets master class. So my question is, when you are a hyper buyer and you buy everything like you've done in the past, how do you get focused enough to accomplish anything when you're trying to do multiple things at multiple times? I know I probably have to focus and do one thing, but you do many different things. So just would like you to try to answer that question and maybe that'll give you some guidance. Thanks. Alright, Mark, I think you know the answer to my question or to your question, but I'm gonna answer it anyway for everybody else. In fact, we had the board from last time, the seven, eight. Okay. All right. So first off, thank you Mark for being a hyper buyer. I appreciate that. But what's more important than being a hyper buyer is being a hyper implementer. So the reason why I'm able to do a lot of stuff is because I implement and launch before I move on to the next thing. So I implement faster than probably any human being on planet Earth. There's a couple people in Inner Circle that are pretty vocal too. That's the thing. So like buying everything and then learning everything doesn't do anything, right? So I'm gonna walk you through this is we talked about this in the last Inner Circle, which I don't think you were at. So this is good for everyone and for you especially. So basically you look at like, here's the progression of companies, right, from zero to a million million to 10, 10 to 100. Okay, so zero to a million. The first thing you're trying to figure out is this is the what and how, what are you selling and how are you selling it? Okay. And you know, you figured that out because as soon as you figure that out, going from zero to a million dollars is really, really simple. But prior to that, sometimes it takes people a month, six months, a year, five years, 10 years. Like there's a bunch of stuff. But since you figure out, like, what is it that I'm selling and what's the sales mechanism? So the what and how, what am I selling that people actually want? Not what I want to create and sell. Like what do people actually want, what's the what? And then how am I actually selling? What's the process, what's the funnel, what's the way the mechanism I'm gonna use to sell it? When you figure that out, as soon as you figure out exactly what people want and how they want to get it, then it blows up, right? You get to a million bucks fast. Red Expert secrets. That's what this is all about. During that, during phase number one, you're figuring out who you are as the leader, figuring out your cause. You're figuring out a new opportunity. You're creating your opportunity. Oh, these both say stack. Well, one should be switched, one should be stacked. Switching your stack. So this is Expert Seekers. Go back and read this book and it's helping you figure out the what and the how. Figure that out. Then it jumps over here and jumps over here, right? So the next phase, I'm not gonna go deep in this, but this phase we focus on acquisition, ascension, monetization, funnels. And then phase number three, talk about scaling traffic. Okay, alright. So for you, you gotta realize that where am I in this business right now? Like, do I? And so, okay, and this comes back to being a hyper buyer. Like, I sell a lot of stuff because I have people that are all different phases of this. Doesn't mean you should buy. Well, you should, but for most people you shouldn't. I'm just kidding. You don't have to buy everything. You just look like, where am I in my business? Some things Russell creates are for people here to get them to figure out what and the how and how to sell, right? So we have programs, products, books, things like that are all focused on this, okay? And so if that's the phase, you're in your business trying to figure out what and the how, like try and get something that makes it a million bucks quickly. Buy products and services that help facilitate that and then implement them like crazy. Don't start focusing on like these things and these things because you haven't figured that piece out first, right? And then, so for me like, when I make an investment decision, I'm looking at, okay, where am I in my business? Does this thing that's coming across my desk is this. Is this the next logical step for me to take? If it is, I jump in. If it's not, then I say, okay, this is not for me right now. Maybe in the future, this makes a lot of sense, but not today. Today, this is the phase that I'm in in my business. Okay? And so it's looking at things like that. And then again, a big piece of it is like understanding that and then becoming not a hyper buyer, but a hyper implementer. So you get the thing, just stop and then implement it and don't do anything else. Like, blinders on until that thing's implemented and launched. And it's launched. It's like, cool. So if you. Mark, what I would say based on all the stuff you just bought, the only thing I'd be doing if I was you is Expert Secrets Masterclass. Other thing I would do, I go back to a year and a half ago when you're in Boise and I did your webinar live. I would watch that, recording that video, and I would just copy that because I already gave you your webinar. I already did it for you, and it's all you need. Like, I would just do nothing except for that and just focus on that one thing and then launch the webinar, get it working. Then after that works, Then guess what? E5 is a great product. E5 fits in this phase of the thing right here. Software Secrets fits probably in this phase, maybe in this phase. Probably more so in this phase for what you're actually doing. And so look at those things and put them in chronological order, what makes sense. Don't try to, like, brain dump and learn everything, because then you just get a headache and you get overwhelmed, all that kind of stuff. Figure out where you are and is this thing going to help you get the next step in your journey? If it is, jump in. If not, blinders, put it away. Don't worry about it right now. So is that good? Yeah. All right, There you go. Mark, If I have to get you, I'm gonna kick you if you're doing two things when you show up. Next inner circle meeting, you're allowed to do one. And she'll be launching that webinar that I already did for you a month and a year and a half ago. So there you go. Love you, Mark. All right, dropping the mic. All right, all right. Up next, we've got who's this official? Trent Evans. Trenton Evans. Trenton. Yeah. All right, so we see what Trenton's got. Hey, Russell. Trent Evans here. My question is about running a mindbranding agency while giving back to nonprofits. I know you're very passionate, as am I, about my church and my relationship with the Lord, and I give back to causes associated with that. So my question is, how do you balance that in your own life and in your business? Being able to give back to those causes while at the same time being able to efficiently run your business? And in my situation, my practice, you know, what kind of pitfall would you recommend looking out for? Any suggestions on how to manage it best, that type of thing. Thanks. Cool. Awesome, Trenton. Awesome question. So a couple things, because you're right, a lot of people. A lot of times people get into business and they hear stories like the Tom Shoe dude who, like, gives a pair of shoes for everyone. They make and they fall. They're romantic about that, which is cool. But then on top of that, it's not just, like, the romance of how cool it is. They think, like, oh, I'm gonna do this thing. It's gonna be a marketing hook, and we're get people to buy and all that kind of stuff. And like, I don't know about you, but that just feels dirty to me. So, yeah, not saying Tom's, but a lot of people I do, they're like, hey, and by the way, I'm gonna give money to charity. That way it's gonna go viral. Like, ah, that's kind of dirty. So a couple things. First off, what I say is the most important way to serve through money, like, things like that is I believe in what we call tithe. Right? Tithe is 10th. 10%, right. So it's like 10% of anything that I make. Not, like, gross, because I don't even make 10% of the gross of the company, right? But, like, at the end, I take home money and then 10% and I tie that. And that's secret. Like, I don't share that. People know what I'm doing with it. It's given to things, and it's. I'm a big believer. Like, if you talk about, like, a cause that you're giving to, like, that's your reward, right? Like, I'm a big believer in that. So 10% of what I make disappears, and it goes to what I believe, and I never talk about that. It's just gone. And that's a big thing. Number two, I tell you about a tithe on your personal Time, I try to put in 10th of my time into personal projects, not so much money, but my time into things where I'm helping serve causes that I believe in. Because money is one thing, but time is different. So that's another thing. Number three, if you do decide you some part of your company. For example, we World Teacher Aid, right? At all the Fun Hacking Live events, we raise money for World Teacher Aid. I'm gonna be going to Kenya for my third time in October with I think 10 or 9 or 10 of our funnel hackers, which is really, really exciting. And so we figured out a way to tie that into the business where every time someone builds a funnel that goes live, we give a dollar to World Teacher Aid, and then our events raise money. So I think we've raised, I don't know, half a million dollars or so for real teacher. Build a bunch of schools. And I talk about that, but I also realized that, like, because I'm talking about it, that's my blessing. Like, I don't think the Lord's gonna give you any more blessings for that. Cause I'm talking about it. So I know that. So. And that's just kind of my personal beliefs on the topic. But I'm also not really like. And I'm not against using it from marketing angle, but it's also like, it's not like, I don't know, I don't feel comfortable or clean like using that as a marketing angle, but it's something we do and we talk about it because it's a cool thing. It inspires people and it gets other people to want to give and want to serve, and it's an inspiration thing. So I think a lot of times, like, that's why tying something into your business is good, because it helps your company, your culture, like, your people to go into something. But also don't do it at the risk of like, of hurting your business. I was listening. It was a Shark Tank episode, man, probably last year. I can't remember who it was, but someone came and they pitched this thing where it was like, again, a charity thing. And everyone's all excited. And I can't remember if it was Cuban. No, it was Lori Grenier. I think it was Lori. Anyway, I can't remember who it was. One of the sharks basically came back and said, look, in your business, you need to be as greedy as humanly possible so you can get all the money out, and then you can be as charitable as you want with the money you make. But, like, if you're Tying into the business. Like, businesses go under because they're taking money off the top to give the charities things like that. And like, business is business. Like, if the business isn't, if the owner's not paid, if the business doesn't work, the whole thing collapses. So you have to be greedy, selfish, capitalist in your business. But then when you get the money out, then you can be charitable on that side. And I kind of believe in that. So anyway, I hope that kind of helps. That's my beliefs, my thoughts and hope that kind of helps you out. That good. All right, let's drop the mic. Okay. Hope my phone battery doesn't die on this. All right, let's go into the next. What question number are we on? All right, question, question number nine coming from. Hey, Russell, Chris Green here got a question for you. When you're creating content, how do you decide when to create recorded content? And how do you decide when you want to use live content? Content like on Instagram, Facebook or YouTube. Let me know, man. Thanks, love. And clickfunnels. Alright, interesting question. So when do you do recorded content versus live content? And I don't know if I know the answer to that. The real reason is like, is more so not like, okay, this, like, my strategy. This is gonna be live. This is gonna be not live. My strategy is first off, like, I'm picking the channels I want to be in, right? Like, I want to be active in Instagram, which is why we're doing this show. This is our show to who serve people in Instagram. I have other ones in Facebook, other things. But a lot of it is like, completely honest. Here's okay, we're all completely honest here. It's kind of like taking a big load of crap and then you throw it against the wall and then you look at it and you see what sticks on the wall and what falls off. And some stuff sticks and sometimes it falls off and stuff that sticks, you grab more of that crap and you throw more of it on the wall. Right? Like that's kind of it. So we do all sorts of stuff. So we do Facebook lives, we do recorded videos, we do meme videos, we do this, we do that. And we're just throwing crap on the wall because I know what's going to work. I don't know what Zuckerberg's gonna reward me for on Facebook versus Larry and Sergey over on YouTube. I don't know what they're gonna reward. So we just throw a bunch of crap out there and you see what sticks, what works what gets traction? What does and what doesn't? What does you do more of that, what doesn't? We do less of that. And so that's kind of it. And sometimes a lot of things work. Sometimes nothing works. And you don't know. In fact, that's why I tell everybody in my inner circle and too comical coaching. Like, all of our stuff, right? Like expert secrets. Like, first thing you should do is doing a live Facebook Live every single day. And the reason why is because you don't know what's gonna stick. Okay? When Anthony Clemente biohacking Secrets launched, we used to do a Facebook Live every single day. And he did one day one and day two and day three and day four. And like, nobody cared. Nobody listened. But after, like, I think his 10th or 11th Facebook Live was the one that hit and got like 4 or 500,000 views, blew up his fan page and the next one bombed, bombed, bombed, bombed. Next one blew up and you don't know. And so it's just like throwing a bunch of crap against the wall and see what sticks instead of sticks. Do more of that. I wish there was more clean, pretty answer, but that's my answer. I hope that helps. All right, we got the mic. Okay. My battery's down 20%, so we're going to go. Last question. This dies. All right, question number 10 is Natasha. Natasha. Hi, Russell. My name is Natasha. And my question is how do I target people on social media and make a funnel so that people can buy products from my store? I sell things from home decorations to clothing items, and the difficulty comes in when purchasing through a funnel because I am using a white labeling service. What is the best way to go about doing this? Great. Give me the hard ones. Just kidding. Okay, so Natasha's question was she sells. She has a store selling a whole bunch of stuff, but she's doing it through white label service. So someone else drop shipping, I'm guessing, is kind of the answer. So what I'd say the biggest problem that kind of a business is like, your margins are small, right. Because you're dropshipping somebody else, which is okay. In fact, I talk about this with a lot of people. Like Flex watches, when we worked with them on the profit, we talked about this. We talked about it in other places. Like, a lot of times e commerce stores are awesome. But the problem with E commerce stores, it's hard to profitably drive traffic into them. Right. So I would do is I would look at, okay, what is something that I can get that like my dream client, the person that's going to buy all the rest of the stuff in my, in my E commerce store in the future. What's something I can create that would get them excited and get them to raise their hand? And I would create a separate funnel outside of this whole store. I would try to buy stuff from China or create info products or some kind of thing you can have. That's a front end funnel. I believe every E commerce store should have a front end funnel. In fact, Shopify, I'm not sure if yours is a Shopify store, but Shopify, actually an article on the site that says every single Shopify store should have front end funnel. So you have a front end funnel with the goal of the front end funnel is to be able to be profitable. Profitable through paid ads. So you create a front end funnel. And so for this, I don't know exactly, Yoga leggings. Maybe you find like a special kind of yoga leggings and you go buy them direct. So you have profit margin in there. You create a funnel that just has that, right? And then you go and you sell that and people buy that thing and then what happens is they buy, they purchase, they become a customer, they join your list. And now you can say, hey, thanks for buying our sweet yogurt leggings deal. By the way, this is part of our store. Click over here and then send them to the store. They can go shop around and find all the other stuff. Okay. It's just like if you look at the real world, put in quotation marks because the real world's becoming fake and the fake world's becoming real. But in the real world, you get a coupon in the mint in the newspaper that's like, hey, come to the grocery store. We got Fred Meyer here. What's the grocery store? Is that Fred Meyer? Whatever. And you're hot dogs. Two for the price of one. You're like, hot dogs. I want to cook hot dogs my kids tonight. So you go there because there's this front end funnel. It brings you in, you go in the store and you're like, where are the hot dogs? Where the hot dogs? And you run, you find the hot dogs and then you look around, you're like, oh, there's buns, there's ketchup, there's mustard, there's barbecue sauce, there's all this other stuff. And you walk around and you find other things and like you walk in the store trying to get two for one hot dogs and you leave spending hundreds of thousands of dollars. Well, that's a Real big party, maybe a thousand. It's gonna be a big party. That's how it works. And the same thing works in the real world. Like I'm on Facebook strolling around and I want to see a super good funnel offer, deal, whatever that is. They're gonna see, they're gonna buy that thing and now you've got them as a customer. Now you can introduce them to your actual store. But still, sending someone from an ad to a store, very few people made that profitable. So don't try build a front end funnel. Bring people in profitably and then send them to your store on the back end. That's what I recommend and I hope that helps. Is that good? All right, there we go. We dropped the mic. Okay, so of our 10 questions. So as you guys know, the way we play this game is at the end, whoever's got the best question, we ship them out a drop mic. So do you guys vote? Yeah. Alright, so we have a vote. Who's got the answer? Is everyone in agreement? The winner. This is Boom. Matt. Congratulations. So Matt just won a drop mic. Wait for Matt to get it. Does he DM me? Yep. I'm still learning DMs. There's another tab I found about recently where there's like thousand messages I've never even seen. So if the past winners DM me and I didn't get it, I'm gonna see if we can find that. So DM me man. And we will send you out your drop mic. Shoot me your address. We'll you send, send it out. I'm also lost in my voice. Also, if you enjoyed the show every Thursday, we're trying to do it the same time. Hopefully ish. That's the game plan. And then also if you want to see back episodes, go to dropthemicshow.com we have all the back archives there. We have. You can watch the entire episode or we have broken down question by question into individual videos. With the transcripts you can find the questions to other questions that people have been asking, which is kind of cool. In fact, here it is right here. I'm going to pause that real quick. And right here you can see, here's the different episodes in the past. If you click on like click on this right here, it's got the full episode right here. If you scroll down, these are all the questions that were asked. You can click on one of the questions and then there's the actual video response plus the transcript. You scroll down the whole transcript of it as well. So that way if you guys want to see if you have questions, maybe someone's already asked them. So go to dropthemicshow.com and you can hang out over there. That's where the party's happening and that's all I got you guys. So thanks so much for hanging out with us today. Appreciate you guys all thanks. Tell everyone about the show. Make sure you show up next week. If you have questions for me, go and submit them now so you don't forget and we'll go from there. Thanks everybody and we'll talk to you guys soon. Bye. Want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertsecrets.com and book number two is called Dotcom Secrets and you can get your free copy of@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.