Ryan Pineda Reveals The Secret Systems Behind His Multi-Business Empire | #Success - Ep. 43

Summary

Detailed Summary of "Ryan Pineda Reveals The Secret Systems Behind His Multi-Business Empire | #Success - Ep. 43"

Introduction and Background

In Episode 43 of The Russell Brunson Show, host Russell Brunson welcomes James Ryan Panetta, also known as Ryan Pineda, to discuss the intricate systems behind his flourishing multi-business empire. The episode delves deep into Ryan's entrepreneurial journey, exploring his transition from professional sports to real estate and internet marketing. Russell expresses his admiration for Ryan, noting their first connection at the 2018 Card OWNS event and Ryan's consistent growth since then.

Transition from Sports to Business

Ryan Pineda's path to entrepreneurship is rooted in his eight-year career as a professional baseball player. Transitioning from sports to business was not instantaneous but driven by necessity and resilience. Ryan shares, "In sports, every day you're competing, every day you don't feel great, but you got to still perform every day" (05:02), highlighting how the competitive spirit honed during his athletic career became a cornerstone of his business mindset.

Early Challenges in Education and Internet Marketing

Ryan's initial foray into internet marketing was met with significant challenges. Despite flipping houses and earning a million dollars annually, venturing into the education space was a new territory. He recounts, "I wrote a book and then I made a course, but I literally sold one course in the first year" (03:29). This early struggle underscored his lack of marketing expertise, prompting a pivotal shift in his approach.

Leveraging Social Media for Growth

The turning point in Ryan's entrepreneurial journey came with his strategic use of social media. Initially focused solely on house flipping content, Ryan broadened his scope to encompass entrepreneurship, faith, and personal development. He explains, "I started to broaden out into things that actually interest me more, so I attract a lot more people now" (20:43). This diversification not only prevented burnout but also laid the foundation for long-term content sustainability.

Business Model Evolution: From High-Ticket to Recurring Revenue

A significant portion of the conversation centers around the evolution of Ryan's business model. Moving from high-ticket coaching to a recurring revenue system transformed his financial stability and scalability. Ryan notes, "We transitioned from just pure high-ticket coaching to everything being monthly now, and that's grown and scaled far quicker than I thought" (29:15). This shift allowed for a more predictable income stream and enhanced customer lifetime value (LTV).

Content Strategy and Optimization

Ryan emphasizes the importance of intentional content creation over mere repurposing. Initially, he relied heavily on repurposing webinar clips for platforms like Instagram and TikTok. However, recognizing the limitations, he pivoted to creating platform-specific content that resonates organically. "I would get 10 times as many views if I just actually thought about it and created something intentional" (20:43) he states. This strategy significantly boosted his engagement and viewership.

Scaling the Coaching Business and Revenue Insights

Delving into the mechanics of scaling, Ryan reveals his weekly investment of approximately $60,000 in promoting a free 90-minute masterclass. This initiative yields a cost per lead of $18, with a 40% show rate and an 8% purchase rate. "With an $18 cost per lead and a 40% show rate, we're seeing an 8% purchase rate" (40:09). These metrics illustrate the effectiveness of his funnel in converting cold leads into committed clients.

Faith and Authenticity in Business

Ryan integrates his faith deeply into his business practices, believing in authenticity over appeasement. He asserts, "Being who I am means I will be flawed and controversial because not everyone will agree with everything I believe. And that's okay" (24:26). This unapologetic authenticity fosters a genuine connection with his audience, aligning his personal values with his business objectives.

Future Plans and Automation in Events

Looking ahead, Ryan discusses plans to automate and scale his event offerings without increasing personal involvement. By transitioning to weekly virtual workshops facilitated by his team, he aims to maintain consistency and scalability. "I'm just going to do maybe one day an hour each week to make an appearance at the stage. That will give credibility to everyone that's going to be speaking" (37:56). This approach ensures sustained engagement while optimizing his time and resources.

Final Insights and Closing Remarks

In the concluding segment, both Ryan and Russell reflect on the importance of persistence and strategic optimization in business growth. Ryan highlights the necessity of recurring revenue models in education: "In the education space, you have to have something that doesn't diminish in value. That's why recurring is essential" (46:07). Russell expresses his pride and excitement for Ryan's achievements, encouraging listeners to explore Ryan's offerings. The episode wraps up with mutual appreciation, underscoring the value of shared experiences and continuous learning in the entrepreneurial journey.

Notable Quotes with Timestamps

• Ryan Pineda on shifting from sports to business: "In sports, every day you're competing, every day you don't feel great, but you got to still perform every day" (05:02).

• Ryan on early marketing struggles: "I wrote a book and then I made a course, but I literally sold one course in the first year" (03:29).

• Ryan on intentional content creation: "I would get 10 times as many views if I just actually thought about it and created something intentional" (20:43).

• Ryan on recurring revenue: "We transitioned from just pure high-ticket coaching to everything being monthly now, and that's grown and scaled far quicker than I thought" (29:15).

• Ryan on integrating faith: "Being who I am means I will be flawed and controversial because not everyone will agree with everything I believe. And that's okay" (24:26).

• Ryan on future event automation: "I'm just going to do maybe one day an hour each week to make an appearance at the stage. That will give credibility to everyone that's going to be speaking" (37:56).

Conclusion

Episode 43 of The Russell Brunson Show offers an in-depth exploration of Ryan Pineda's multifaceted business strategies and personal philosophies. From overcoming early setbacks in internet marketing to mastering recurring revenue models, Ryan's journey exemplifies resilience and strategic adaptability. His integration of faith and authenticity into business practices provides a holistic approach to entrepreneurship, resonating with a broad audience. The episode serves as a valuable guide for entrepreneurs seeking to build sustainable and impactful business empires.

Transcript

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[Russell Brunson]

Now.

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[Russell Brunson]

From changing the world.

[James Ryan Panetta]

This is the Russell Brunson Show.

[Russell Brunson]

What's up everybody? Welcome back to the show. I'm pumped. Today I've got a guest who flew all the way from Las Vegas to here and he's leaving like an hour from now. So first off, grateful that he came all the way. Someone who first time I started seeing, I started seeing you popping up online everywhere and then we're at the event at the Muscles House.

[James Ryan Panetta]

Yeah, yeah.

[Russell Brunson]

And I saw you, I was like, oh, I know that guy. That's kind of first time we connected and someone who I've ever since then been watching everything you're doing. It's just fun watching you and watching your business and your growth and just really enjoy our conversations and pump that you're willing to come fly here. So James Ryan Panetta, he's got a really cool company, do a lot of cool things. But first off, thanks for flying out, man.

[James Ryan Panetta]

Yeah, no, I'm happy to be Here. It's funny, I was telling you, you know, my first exposure into the now, what I know is the Internet marketing world was through you at our Card OWNS event back in, like, 2018.

[ClickFunnels Speaker]

That was the one.

[Russell Brunson]

We set the record.

[James Ryan Panetta]

Yeah. I literally had no desire to ever get in the education space or anything. And then you made a compelling pitch, and I was like, I don't even know what I'm buying, but I'm gonna buy it. And, like, I read Expert Secrets and I was like, okay, this makes sense. And I think, like, the big thing for me at that point was, you know, I was. I was flipping houses, doing real estate, but I don't know, I just didn't want to be, like a guru. And then you kind of, like, made the argument of, like, oh, dude, like, by not sharing your knowledge, you're like, doing everyone a disservice. And it really made me look at it differently.

[Russell Brunson]

Yeah, interesting. So that was what your full time thing was just fixing, flipping that kind of stuff at the point?

[James Ryan Panetta]

Yep. Yeah.

[Russell Brunson]

And then that was the decision to. Because you do more than real estate stuff now. But was that the very first. What was the first product, I guess you created after that? Yeah.

[James Ryan Panetta]

You know, what's funny is up to that point, you know, I was already making a million bucks a year just flipping houses and stuff, so I didn't really care for, you know, the Internet world. But after that, I was like, all right, I'm gonna write a book. So I wrote a book. Then I was like, I'll make a course. So I made a course and I literally did not sell it or do anything. I didn't understand marketing, and so I just thought people would buy it.

[Russell Brunson]

Yeah. Why aren't they buying myself?

[James Ryan Panetta]

Yeah. Like, why do I not sell? So I literally didn't sell, like, any courses. I sold one the first year and I was like, man, this just sold one. Just one. Literally. I sold one digital course. And this was 2018, right after, you know, and I took action quick. I read the book. I'm like, okay. And I wrote my book within, like, two months.

[Russell Brunson]

Oh, wow.

[James Ryan Panetta]

And then I made the course based off the book. And, like, I was following all the steps, but I didn't follow the step about, like, actually marketing it and doing webinars. I didn't want to do any of it. I'm just like, people should buy it. It's so good. And then no one did.

[Russell Brunson]

So I just sell the one, though.

[James Ryan Panetta]

I just post on Instagram and someone bought it. Yeah. And that was it. And I didn't have a following at the time. So, you know, long story short, like, two years pass. I don't really do much in education, but I'm still just doing real estate. And then it wasn't until I got on social media organically that education really actually started to take off. And then I'm like, oh, okay, I understand. Like, I got a market. You got to get traffic. You got to have a landing page. Oh, I don't even have a vsl. I don't have any of this stuff. My offer sucks.

[Russell Brunson]

They start putting them all together.

[James Ryan Panetta]

Yeah. And I'm like, okay, I get how this works now.

[Russell Brunson]

Yeah. Now you're in the game.

[ClickFunnels Speaker]

Well, I want to step back before.

[Russell Brunson]

We get too deep into your business and try to understand it. But, like, I think one thing I connect with you also is just the fact that you were an athlete prior to this. Right. I think a lot of people come in this world and they're trying to figure it out. And I feel like the athletes who come into the business world have a. Have a unique advantage. And I'm curious to your thoughts, because you play baseball at a pretty high level, right?

[James Ryan Panetta]

Yep. Professionally, what do you look like?

[Russell Brunson]

Like, you taking the jump from. From athletics into business with were the big benefits or what were the things I think you got from sports that helps you be successful in. In the business world?

[James Ryan Panetta]

Yeah. I mean, I think you could agree with this. Like, in sports, every day you're competing, every day you don't feel great, but you got to still perform every day. You have to just deal with constant challenges and opponents. And what. And your opponent could be competition. It could be Facebook, it could be the algorithm. Like, it could be anything. Right. And. And for me, it's just like, I'm never going to complain about what's going on in the world. I'm never going to complain about cost per lead or any of the stuff that I see lots of people complaining about. It's like, guys, just deal with it and just keep moving forward. So I think it's just the mentality of, look, if we're going to play the game, like, let's just play the game. Let's not complain about it. Let's just keep pushing forward no matter how hard it is.

[Russell Brunson]

How many years you play baseball?

[James Ryan Panetta]

Well, I played my whole life, but I played professionally for eight years.

[Russell Brunson]

Okay, what was. Yeah, what was your, like, your highest high and your lowest low through baseball?

[James Ryan Panetta]

Well, the lowest low is easy. The lowest lows. The first time I got released you know, I was 23, almost turned 24 years old, and the Oakland A's released me. And they're like, hey, you know, you're not good enough.

[Russell Brunson]

And is it a phone call or letter? How do they.

[James Ryan Panetta]

No is in spring training. Sometimes it's those things. But this was in spring training. And, you know, they just call you in the office and they're like, hey, you know, we're going to go a different direction. It's kind of like getting fired, you know? And I mean, you just got to imagine when you're a young kid and you're always the best, and then, you know, you're 24 and your dream is just taken away, and it's like, now what? And so that was the first time in my life I had to contemplate, oh, wow, like, baseball might not be my future. And at that point, I didn't like real estate. I wasn't doing social media or any of this stuff. It was just all baseball.

[Russell Brunson]

So was that the end of the career?

[James Ryan Panetta]

Yeah, you know, I thought it was the end. I had played three years with Oakland, and then I ended up playing five more seasons in independent baseball with other teams and stuff. So. But. But during that time, during that five years, I kind of, like, was like, all right, this is not. This is for fun. Like, this is a long shot. If it works, it works, but I need to start prepping for what's next. And so that led me to real estate and everything else.

[Russell Brunson]

Did you have a teacher in real estate or just kind of figure out on your own?

[James Ryan Panetta]

You know, my mom was a realtor. She's been a realtor now for over 40 years. So in one sense, like, you know, she was there. Like, I saw it, but I was never interested in it. Like, I was just interested in baseball. You know, it's like, if your kids are super into wrestling, I don't know how much they're into digital marketing. Right. That's kind of how it was. So it wasn't ever on my radar. It's just. I knew she did it, but when I got into it, I mean, you got to also remember, like, I got in in 2010 originally, when it was the worst market ever. I mean, we had just had the crash. You know, the average home price in Las Vegas was like $100,000. So it's like, great time if you had money to invest, but if you're working off a commission, what's three percent of a hundred thousand? Three grand? And it was so hard to sell that house because no One had money. No one could get loans. Everyone had bad credit. And it made me really, like, not even, like, real estate, because it was so hard. And that was kind of like, now, in hindsight, thinking back, my first experience dealing with, like, maybe not, like, optimal conditions for an opportunity, you know, and then I kind of just didn't even want to do real estate after that. And I did. I left for a long time. I was a realtor. I left for a couple of years. Then I didn't get back into it till five years later flipping houses.

[Russell Brunson]

Okay, what got you back into at that point?

[James Ryan Panetta]

Desperation.

[Russell Brunson]

Like, I'm out of money.

[James Ryan Panetta]

Yeah. Like, once again, I just. I had played minor league baseball for five years, making 1200 bucks a month, and I was broke, and I didn't have money, and I just got married. And I'm like, how do I provide? How do we, you know, survive? And, you know, I think I was just praying one night, and God was like, literally, I'll never forget this. I just heard real estate, and I haven't ever heard God's audible voice or anything, like, really much ever since then. But, like, real estate just kept popping up, and I was like, huh, I hate real estate. Why would I do this? And then I saw this TV commercial about flipping houses for no money. And, you know, know, it's just like, scammy infomercial. But I just felt something like looking into it. So I looked into it and I'm like, oh, okay. There's like this wholesaling thing. There's this, you know, hard money thing. There's all these things, like, you can't actually flip if you don't have money. Like, I know I could hustle and get deals, but I don't have money. And so that kind of led me down the path.

[Russell Brunson]

So interesting hearing you twice now. Like. Like, I didn't want to be a coach, but I got into coaching. I didn't want to do real estate. Be got into real estate. Like, I think a lot of people come to my world because they do want to be a coach and that I try and figure out. They struggle. But for those who, like, like, I'm not passionate about this. Why should I be doing this? Like, how do you. Inside of an opportunity, like, both of these, how did you find enough passion to actually do it? Takes a lot of. Yeah, a lot of work. Right.

[James Ryan Panetta]

And you just brought up a good point that I've. I've told people before, too. Like, even what I do today, I don't really care about social media. Like, I really don't get all fired up to go film and do podcasts and like media, script a video. Okay. Like, it doesn't really fire me up. Like, I get fired up to go play golf, to do cool, fun stuff.

[Russell Brunson]

To do Flight A Boise.

[James Ryan Panetta]

Yes, I do. I'm fired up to do that. I love doing that. I enjoy ministry. Like, I enjoy those things. But most of the things I have to do on a daily basis, I don't necessarily enjoy. Now I also don't hate them. I'm just kind of like indifferent and I just happen to be good. So it's like, I don't believe this thing where you have to follow your passion. I believe that you do whatever you're naturally skilled at and then you use the results from that to fuel your passion. So because I have a business that can run itself, I can go golf and give and do the things I want to do. Because my real estate business has been very good for a long time. You know, it's, it's made me money and it's given me resources and things. So I more so like would encourage people who are trying to figure this out to think about the end result you look for and not so much worry about the vehicle of how it gets you there.

[Russell Brunson]

Yeah, I think it comes back to sports. You know, like, for me, like, I love competing. Like, I knew there's. For me, wrestling, there's a tournament, there's a match. I love that. But then everything leading up to that was like cutting weight, not eating or drinking so bad. You know, working out, lifting, running, waking up early, tired, sore. You know, it's like you go through all that pain for like this, this, you know, wrestling, it's a six minute match to get your hand raised. You know, I think a lot of people, when they get into entrepreneurship, it's tough for them because again, they're like, this isn't fun, this is hard. And they just stop if they keep. I was yelling, like, stop stopping. Like, just keep going. Like you can do the things that aren't necessarily the most fun. If you're like looking forward to the thing over there, right? Which is whatever they are passionate about.

[James Ryan Panetta]

Well, I was talking to you before too, like, about that webinar you did. That was like kind of your guys's first major breakthrough. You said you did it 80 times live. You evergreened it and all that. And I'm like, there ain't no way anyone could like doing 80 webinars. Even if you're the, the king of webinars like, that's gonna get so boring. The same presentation, minor tweaks, you know, this and that. But yet you did it 80 times. And I was, like, telling, you know, some buddies here, I was like, man, the thing I respect the most is people that have longevity, because longevity requires you to do the same things over and over again over and over again, and it's so boring. And we live in a world of shiny object syndrome, where everybody wants new and everybody wants to find the hack, and it's like, no, dude, the boring stuff is literally what builds greatness.

[Russell Brunson]

Yeah. A lot of it. Overtime, compounding. Keep putting it in. So, okay, let's transition back to the. To your coaching business, then. So you sold your first course.

[James Ryan Panetta]

Yeah, it was great.

[Russell Brunson]

At least you sold one. A lot of people, you know.

[James Ryan Panetta]

Yeah.

[Russell Brunson]

So at least you had, like, the proof of concept. Like, okay, someone paid for this, but you. Because you're right now. Do you guys run paid ads? You.

[James Ryan Panetta]

You do now?

[Russell Brunson]

Okay. Last time, you weren't quite there or doing much of that.

[James Ryan Panetta]

So, yeah, you know, so it's interesting, right? Like, I had really not much success in the education space my first couple of years. Then I start making YouTube videos, TikToks, everything during COVID and, you know, it goes from basically, like, zero to, we almost did a million bucks just organically, and I'm like, oh, this is cool. Like that. That's a lot of money. You know, it's like pure profit. Then the second year, we did three and a half mil, like, pure organically, and I'm like, wow, this is like, a really good business. You know, like, the profit margins are crazy. And then the third year, we did $10 million and very little paid ads. I mean, I. I don't even remember the numbers, but maybe a million dollars max. And, you know, so you can do the math. It was a lot of money. And, you know, from there, I just kind of realized, like, okay, like, you kind of stall out organically, even if you're super good. And so I finally started dabbling in paid ads, you know, that year. And now I'm, like, very heavy in paid ads, because I now see, like, we're in a different world today where it's interesting because, like, the way I always looked at it was all the paid ad guys, you know, they made such easy money eight years ago because nobody's doing it. Cost per leads are low. Like, it's crazy now, you know, your customer acquisition cost is so high. How do you, you know, become profitable and all these things? And Then organic is harder than ever because there's so much content out there. And so it's like, everything's harder. So, like, what do you do? And I just came to the conclusion that it was like, okay, I think the optimal thing going forward is that you're going to run paid ads to sell, and then your organic is going to basically nurture and convert. You know, it's like, all right, they're gonna get awareness of me with paid. They will even convert on paid to. But I don't even really want to pitch anymore in the organic. I want it to just be the proof. And all these people I'm attracting paid to, you know, come visit it and be like, okay, this guy's actually the real deal.

[Russell Brunson]

Yeah, interesting. That's very interesting.

[ClickFunnels Speaker]

All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention.

[Russell Brunson]

I'm sure you know what I mean?

[ClickFunnels Speaker]

Isn't it a pain when you see.

[Russell Brunson]

The weirdest ads showing up in your feed?

[ClickFunnels Speaker]

Ads for things you know you would never use in a million years, and you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing, those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business, are hanging out. And their targeting options are unreal. You can target by job title, industry, company size, role skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign. So you can try it yourself. Just go to LinkedIn.com clicks that's LinkedIn.com C L I C K-S terms and conditions apply only on LinkedIn ads.

[Russell Brunson]

If you've been following me for any.

[ClickFunnels Speaker]

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[Russell Brunson]

Are you hiring?

[ClickFunnels Speaker]

Indeed is all you need.

[Russell Brunson]

So all right. So with your social stuff I want to understand again, I'm getting, I think I feel like we're having more and more success with social, but we're still, I feel like beginners when all said and done, you know what I mean? And I'm just curious, like when you did start social, like, what, what did the strategy look like? What's it kind of become over the last, the last few years?

[James Ryan Panetta]

Yeah. So when I first started, I said, I want to be known for something. And so at that point, house flipping was like the main thing. And I said if I could just become the most known house flipper, you know, on tik tok and YouTube and these platforms, then my goal is good. And I felt like within a couple of years I had did that, you know, and, you know, sure. Could I have like really hammered it even more and tried to like, you know, plant a flag or whatever, for sure. But I also kind of got bored of it. And so it's like, dude, I can only talk about flipping a house so many times. So eventually I started to broad out into things that actually interest me more so, which was like all things of entrepreneurship, faith, you know, like anything and everything. And I went more broad and it's been great. You know, you attract a lot more people now. You may not monetize those people. Like I always tell people, like, organically, truly, if you really like wanted to optimize for money, you should stay in a niche and you should just hyper niche and every piece of content be about that thing. But at the same time, like, will you burn out talking about the same thing over and over again? And for me, I knew I would have, like, I want to build something that, you know, what, I can be on social media for the next 30 years. That's how I see it. So I'm looking at it like, what could I possibly do the next 30 years? And it's like, well, I'm going to have to talk about a lot more than just flipping a house. So, you know, that's kind of my mindset on social now. I would also say another belief I have is that longer content is always better. I think reels, tick tock, all that stuff is like how we would view an ad and then, you know, your YouTube video should be like a webinar and the longer the better. I mean, YouTube wants you to be on the platform. It's just do the math like YouTube promotes. Look at the biggest podcasts in the world. They're all two, three hours. Like they want you staying on for two to three hours. So I think, is that your strategy?

[Russell Brunson]

Are you doing shorts to push people? The longs? Are you doing just on platform or cross platform or how do you guys think about that?

[James Ryan Panetta]

Yeah, we used to do a lot of like shorts and clips on Instagram and everything. To try and push them to watch the long form YouTube videos. But you know, the algorithm's always changing. So I'm kind of even at a point now where I'm more so focused on just going to stop repurposing so much and start really making more intentional content organic or like on short form. So instead of them just pulling the clips from this. Right. Like it works. But I could get 10 times as many views if I just actually thought about something and said, okay, you know, here's the reel I'm going to make. You know, for instance, I talked about yesterday tariffs. You know, they just had the tariff deal. And it's like by just being intentional, that video gets 10 times as many views as something else. Because I'm just actually thinking about it. So I would say that I would more so instead of trying to push them to long form that way I would more so focus on just making great content for the platform and then expect that that platform is going to have its audience who likes that platform and they're going to organic. The algorithms are getting so good that they're going to post, they're going to recommend you to other people. So it's like you said, like we met and then, you know, you started just getting recommended my stuff and it's like that's how it's, it's just going to keep getting better. So I don't know that there needs to be as much cross promotion as before.

[Russell Brunson]

Yeah. I think we didn't really get too like you said the terraform. Right. Like you're, you're paying attention what's happening social or like, you know, people are talking about in the, in the market. Like I remember, I think it was October 6th after everything happened. Israel. God's like that kind of thing, right?

[James Ryan Panetta]

Yeah.

[Russell Brunson]

And like two days later, a day later, something you post this whole video. I was like, oh, it was a great video. But also it's like it was very much trying to explain.

[James Ryan Panetta]

Yeah, it's controversial.

[Russell Brunson]

Yeah, controversial. Trying to explain the, the.

[James Ryan Panetta]

Yeah.

[Russell Brunson]

How this has been happening for so long and why and everything like that. But are you looking for those things like just waiting for what's happening every single day or just waiting for the right opportunity where you've got something to comment on or how do you do that?

[James Ryan Panetta]

I should do that way more. And so that's actually like what I'm having the team focus on is like because I don't watch the news. So like I'm like, guys, subscribe.

[Russell Brunson]

Bring me good stuff.

[James Ryan Panetta]

Yeah, I'M like, subscribe to freaking Morning Brew and every news, pop culture, economics thing you can, and then let's, you know, come to me. I mean, look, it literally takes one minute for you to bring me a piece of news, react to it, and then you guys could go make the video in an hour, and, like, that could get hundreds of thousands of views. Why would we not do it? Versus, like, think about it from a time efficiency standpoint. They got to sit through this hour podcast anyway and look for a clip. Like, it's harder to find a clip on this podcast than it is to come up with a topic and then.

[Russell Brunson]

Make one at the end. Yeah.

[James Ryan Panetta]

And coming up with the topic will get way more views. So that's the. And it took me years to realize this because I've just been having them do this because it's easier for me. I'm like, dude, you know, just go find good clips.

[Russell Brunson]

I'm talking all day long.

[James Ryan Panetta]

Just grab some clips. And that worked for a period. But I think that as competition increases, as the quality of people's content increases, that's just not as effective.

[Russell Brunson]

Yeah. So how do you. Just. Going back to that clip specifically. But you weave your faith into a lot of what you're doing, which I do similar. Most times it's fine, but every once in a while, you hit on a chord that. That causes controversy. How do you navigate those waters?

[ClickFunnels Speaker]

Or do you.

[Russell Brunson]

Or what's your.

[James Ryan Panetta]

I just don't care.

[Russell Brunson]

Yeah.

[James Ryan Panetta]

You know, I think it goes back to the end result of what you're doing. So at the end of the day. Right. What is the end result I'm trying to achieve? And I think that there doesn't have to be, like, one main thing, but, like, I could tell you, okay, so my end result is, number one, I want to do this a really long time. And I want to do it in a way that's. Yeah, okay. I want to do this for a really long time. So how am I going to do this for a long time? Well, I'm going to do it by not being inauthentic. I'm going to do it by just being who I am. So that means that who I am is going to be flawed. It's going to be controversial because not everyone's going to agree with everything I see or I believe. And that's okay. So, okay, that's. Number one, I'm just going to be who I am. Number two. Okay, like, what are the next most important things to me? Well, you know. Yeah, I want to see My businesses grow and everything else. Like, that's definitely an element. So let's make sure we make enough content that would directly correlate to growing the brand and business and everything else. Three would be okay. Faith, you know, faith is such a huge part of my life. And in the end, when you really think about it, end result wise, what's the end result we're all going to have? We're all going to die. That's all of our end results. And so if you're not sure of what you believe when you die, to me that's like the most fatal mistake anyone can make. And yet we live. Most people live life not even thinking about it. They're like, oh well, you know, I'm so busy with this problem and that problem and this next big thing and that big thing. And nobody really contemplates like, what does the end truly look like? And if you don't have a good answer for it. Well, depending on what you believe, there are different consequences for that. Ignorance is not in any denomination or any religion like an acceptable answer. Yet so many people choose the idea of like, well, you know, I think if God's good, he'll figure it out. It's like, what religion is that? There's not any religion that says that. That's your religion of how you hope things go. So anyways, all those are important to me. So like I, I don't really care about what happens in between those if those are truly what I'm looking for.

[Russell Brunson]

Yeah. Do you, in your events and stuff, do you bring a lot of faith into those as well?

[James Ryan Panetta]

Yeah, yeah. So you know, at wealthcon, so I mean we have two different events. So we have a wealthy kingdom, which is our Christian nonprofit. So that's all just faith based. And so everybody, you know, those, most of those things are free. You know, we got Bible studies, we got all these things.

[Russell Brunson]

Is that a local thing or people fly in for that?

[James Ryan Panetta]

Well, we have Bible studies all across the world. So we have, last year we had over 3,000 meetings in people's offices, homes, all that stuff. So that's just everywhere. And then, you know, yeah, we have live events like people can fly in for. We have, you know, community just like, you know, all the normal things we do just in normal business. We do it on the non profit side. And then, you know, for the for profit stuff, we have wealthy investor for real estate. And yeah, I mean at that event too, we also always incorporate faith. And once again, I don't, I don't even advertise that as a faith event. It's just like, oh, snap, they're doing like a worship service right now. Like, what is going on? I'll be like, well, you know, this is important. So I'm not even gonna put in the schedule. Like, you can be offended or not, but I don't really care. It doesn't matter to me.

[Russell Brunson]

Yeah. I think it's interesting when people get offended by. Anyway, it's always. It's always fun for me because you get that. You know, we do our big events and there's always. Almost every presentation, there's like 98 people happy and 2% are offended no matter what the presentation is.

[James Ryan Panetta]

Yeah, yeah.

[Russell Brunson]

And so it's like, eventually it's like, well, someone's gonna be offended no matter what. So we should probably just do what we feel like we should be doing, you know?

[James Ryan Panetta]

Well, and what's crazy too, like, even at your events, like, okay. You know, like the number one offense that maybe people have advances was like selling. Right. And it's like your whole event is people who want to sell you to.

[Russell Brunson]

Learn how to sell. Therefore.

[James Ryan Panetta]

Yeah. Like, so that nobody should be offended at yours. But yet people are. Because you can't please everyone.

[Russell Brunson]

Yeah. Yeah. People are tough. You've changed how you do your events in the last. Since last time we hung out, didn't you? Because you guys were doing them quarterly every quarter.

[James Ryan Panetta]

Thousand plus.

[Russell Brunson]

What's the model? I'm curious, like, why you shifted away from that. What the new. Yeah. Cause you're putting a thousand people a quarter. I. I cuz are your office. I was like, that seems so stressful to do an event with a thousand people.

[James Ryan Panetta]

Yeah. Truthfully, I mean, talking to you. So at that point, we were doing it every quarter. We did that for years. And it wasn't a plan. It just like happened and we got used to it and so it just became a thing. And you know, I really sat down and thought about it. I'm like, yeah. I mean, these events really aren't even profitable. Like, they're more fulfillment than anything. They don't lose money, but they don't really, like, go light the world on fire. Definitely not a good use of like return on time.

[Russell Brunson]

And the amount of effort to fill in the van.

[James Ryan Panetta]

Yeah. Time, effort, everything. Like not a bad or not a good thing. But you know, on the flip side, how much brand value did it build? Like, it was a lot of work and very few have done that. And then like also too, it's like, we know how to throw really good events now because we just did them so frequent. That being said, I've actually learned a lot since you came to my office and we talked about these things. One of the things that I realized was, you know, I definitely wanted to start getting recurring revenue. And so we had talked about that and you know, we went from just pure high ticket coaching to like, everything's monthly now. And you know, that's grown and scaled like far quicker than I thought. And so I'm excited about that. And really the events are obviously a core part of that. It's interesting because we used to always just sell book a call, you know. You know, when you're, when you have organic, you can kind of get away with book a call because they're already prepped. But when you're trying to get cold audiences, it's like, man, I could never figure out why book a call didn't work. And then as I got older, I.

[Russell Brunson]

Would have watched 4, 14 hours of your videos first.

[James Ryan Panetta]

Yeah, I'm like, why can't, like, I don't get why they won't buy. Everyone else buys. And it's like, dude, they just heard about you like a minute ago, you know? And so I'm like, okay, this is why webinars and master classes and challenges. I, I understand there was a reason.

[Russell Brunson]

I was doing these long webinars every.

[James Ryan Panetta]

Day, literally to this point. I. But no, even when you were at my office last time, I never did them. I just never did them. It just, I'm like, why do I need a webinar? Freaking people. Book a call and buy. And now everything is webinar and three day event virtual. And so that's what we ended up doing. I started saying, you know what, let's do a monthly three day virtual workshop and see how that goes. And it crushed with like little effort. I'm like, okay. And then I had a conversation and you know, to do that too. I stopped doing the live events and I said, okay, I'm just going to do like one big live event a year because that's like industry standard. So like, no, nobody should be mad that we're going to move to that model, right? And so I start mastering these monthly ones. I start mastering webinars. And you know, like you, I probably did the same webinar, not 80 times, but 30 times. I'm like, okay, I can see now the tweaks and the presentation. Okay. And then I had this conversation with this company that was doing over 100 million a year and I actually had this conversation with a few people and they all said the same exact thing. You know, they started teaching me about CAC to LTV and payback periods and all these things. And they're like, man, you know, the key metric is obviously like, yeah, you know, cactl TV and you know, CAC is increasing, so can you increase your ltv, but how quickly can you get paid back? And I was like, yeah, I never really thought about that metric. And then I, I started to just think in hindsight of what I had been doing because, like, I'm used to a long payback period from being in real estate. So when I flip a house, I put up all this money and then in six months I get paid back and make profit. And so that was normal to me. And then when I was doing the 90 day events, it was like, oh yeah, you know, I put up all this money and on day 90 we make it back and you know, whatever profit. So then I got into the monthly virtual. I'm like, oh snap, we just made all our money back in 30 days plus, you know, all this recurring revenue. This is like a way better model. And he was like, yeah, so why are you doing it monthly? And I'm like, what do you mean? He's like, why not do it every day? And I was like, dude, I'm not doing a live event every day. Like, that's crazy. He's like, who says it has to be you? I was like, huh, I've never thought about that. He's like, ryan, you know how many webinars I do a day? My company, I go, how many? He goes, sixteen live webinars a day. I was like, you guys do 16 live webinars a day? How he goes, I have five people who's their only job is to be pitch men and do webinars. They do three a day each. I was like, oh my gosh, I've never even considered that. And he's like, imagine if you did it every day, right? You think your show rate would improve because it's coming up the next day. You think that your payback would get quicker because you're getting them right then and there. I'm like, that makes a lot of sense. So I just immediately said, well, let's just start doing these three day workshops every week. And so we did it. And I just started to see my payback happen weekly. And I was like, okay, I get how to scale now because now it's like I can just cycle the cash so much faster. And I'm now Getting all these cold people instead of them before becoming aware of me, and maybe they get my book and then like six months later, they become a customer. Now it's like you're forcing those seven to 10 hours that they need so fast. And it's been crazy.

[ClickFunnels Speaker]

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[Russell Brunson]

So the company you're talking about that does the 16 a day.

[James Ryan Panetta]

Yeah.

[Russell Brunson]

How many like are they small form webinars or like how many people are they getting? I'm just thinking about the leads. How many trips traffic you have to get to fill 16 webinars?

[James Ryan Panetta]

Oh, he's spending. I know he's spending about 2 million plus a month.

[Russell Brunson]

Okay.

[James Ryan Panetta]

Yeah.

[Russell Brunson]

Do you know what they're spending per registrant or per lead on those kind of things?

[James Ryan Panetta]

I know they do a lot of stocks and financial stuff. If I remember correctly, he was telling me they'll have anywhere from 100 to 200 people on.

[Russell Brunson]

Okay. Per thing. Wow, that's pretty cool. And then for years then. So you're doing a week, a weekly three day.

[James Ryan Panetta]

Yeah.

[Russell Brunson]

Is it Evergreen or is there somebody else actually facilitating it? How does that work?

[James Ryan Panetta]

Yeah, so that was the thing because when I would do it monthly, I would do, you know, all three. And I was like, well, dude, I'm not doing this every week by myself. So now I actually work the same amount of time, but it's every week. And so I spend about three hours a week doing that and then my team does the other nine hours.

[Russell Brunson]

Okay, so you're coming in actually, actually live teaching.

[James Ryan Panetta]

Yeah.

[Russell Brunson]

Which day of the week is your day that you're.

[James Ryan Panetta]

Wednesday to Friday every week.

[Russell Brunson]

Which days or do you have different days? You're doing like an hour here and there.

[James Ryan Panetta]

I just do the, the beginning every.

[Russell Brunson]

Okay.

[James Ryan Panetta]

Wednesday, Thursday, Friday, 9am to 10. I just do that.

[Russell Brunson]

So do you always have to be in town? What happen? How are you going to fill.

[James Ryan Panetta]

Well, I don't leave town pretty good. Like this is Boise right now. I know, but today's Tuesday.

[Russell Brunson]

That's why I'm back tonight. You got to you.

[James Ryan Panetta]

I got a webinar. No, but honestly, I don't even need to be there for it. I mean, truthfully, I do it right now because I think it's back to the principle of I want to do it so many times.

[Russell Brunson]

It's so good for them to connect with you. Like you go to Tony Robbins event, Tony's not there, you're going to be frustrated, you know, I mean, even if he's there for 15 minutes, like, okay, we got to see Tony. So.

[James Ryan Panetta]

Yeah. And I Think that that will be the future. I think the future will be eventually. I only need to do it maybe one day, you know, an hour each week just to make an appearance at the stage. Give credibility to, you know, everyone that's going to be speaking. Yeah. And interesting. I think that that's going to be the future. And you know, I was just thinking about it too, and I was like, all right. I mean, what I'm doing isn't like anything crazy or innovative. You know, it's like it's just a preview event with a three day workshop. Like it's been going on literally 40 years. So it works clearly. Like, I don't need to reinvent the wheel. I just think what's different is not necessarily. Yeah, the marketing is. I've. It's new to me. But what's different now too is the offer in that, you know, with most education. Right. I mean, it's, it's not recurring. It's usually cat, you know, you got to get a lot up front, whatever else. And you know, now we're like, no, you can pay a thousand bucks a month. No commitment, no contract. And people are like, what? And it's like, well, how do you make sure that you get people else? Because now we give them everything. So like the offer got so much better that it literally is the best. It's like we give them leads, we give them softwares, we give them coaching, we give them funding. And yeah, I mean, it's, it's starting to scale quick. I think we'll be, you know, within the next few months, over a million a month recurring.

[Russell Brunson]

That's. That's amazing.

[James Ryan Panetta]

Yeah.

[Russell Brunson]

Okay. I want to walk through the model more so I can make sure. I understand. I. I'm a funnel guy and this gets me excited. So is this a paid paid three day or a free three day paid paid. How much they pay in.

[James Ryan Panetta]

So there's an evergreen free masterclass that's 90 minutes, which is a webinar. Yep.

[Russell Brunson]

Is that where you drive mostly ads to use a free. Okay.

[James Ryan Panetta]

All the ads. Yep. So I mean as of this, I'll just tell you like real numbers as this currently stands as of today. And I want to raise it, but I spend about 60 grand a week promoting that free class. They buy a 47 to $250 ticket.

[Russell Brunson]

A real quick product. So the free class, how many would you register for that much? You know what you're paying?

[James Ryan Panetta]

Yeah, it's like on average, 18 per lead.

[Russell Brunson]

Okay.

[James Ryan Panetta]

Yep. So 18 bucks a lead, majority cold. You know, they all go. I think because it's evergreen. Our show rates maybe like 40. And by the way, it's funny that I know these numbers. I would have never known. I know.

[Russell Brunson]

I'm proud of you. This is really good.

[James Ryan Panetta]

Yeah, I would have never known these two years ago. But now I'm like, literally, you're in it a nerd. So it's like 40 show rate, 8% purchase rate.

[Russell Brunson]

The purchasing is a ticket for how much?

[James Ryan Panetta]

47 to 250.

[Russell Brunson]

Okay.

[James Ryan Panetta]

Depending on bumps and VIPs and. Yeah.

[Russell Brunson]

Okay. Do you actually on the webinar, you pitching just the 47? The funnel upsells them or options.

[James Ryan Panetta]

I give them VIP or GA and then they can do an order bump. That's it. There's no upsell after. The upsell after is just like show up because. Because it's happening so quick. It's only in a couple of days. So. Yeah. Then they come to the three day event and then. Yeah, on the three day event, there's two options. A thousand a month or 2500amonth.

[Russell Brunson]

Can they buy yearly or the only. Only recurring.

[James Ryan Panetta]

So it's interesting. I currently don't pitch a yearly, though people can buy it later. I do pitch a three month with a discount on the 2500. Because what I found was originally, yeah, I would do a yearly on like a thousand or a year or three month on the thousand. And like everyone opts for that. And I was like, well, I don't even want him in that. You know, I want them in this. So I only give the deals for the true core offer.

[Russell Brunson]

Yeah, that's really cool.

[James Ryan Panetta]

So you can't even buy a yearly of my like thousand. And I tell them that. I'm like, I don't even want you in this. This is only if like this is your budget. But the moment you get a deal, you need to jump up. It's literally called Rookie and All Stars.

[Russell Brunson]

So you stay a thousand dollar a month till you get something happen. Then you upgrade to the next one. That's really cool because you get more.

[James Ryan Panetta]

Leads, you'll get the mastermind, all that stuff.

[Russell Brunson]

Yeah, yeah. What's the difference in deliverable? The. The leads and the mastermind. Is it.

[James Ryan Panetta]

That's the core deliverable for the 2500? Well, both of them have leads, but you get more leads with the 2500 and then you get the mastermind and all that.

[Russell Brunson]

That's super cool. Yeah, dude. That gets me excited for you.

[James Ryan Panetta]

Yeah.

[Russell Brunson]

And then. Okay, so someone's watching the Evergreen. Let's say they come on the Evergreen on Thursday just hits the next. The next one of the next cycle is next cohort Wednesday to Friday.

[James Ryan Panetta]

Yeah.

[Russell Brunson]

She always tell them starting this Wednesday and then could be 10 day or whatever.

[James Ryan Panetta]

Well, the ads will just be for whatever the next Wednesday.

[Russell Brunson]

Yeah, yeah.

[James Ryan Panetta]

I mean it doesn't, the Evergreen doesn't say a date. It just when you click it, you can see the date happens to be Wednesday.

[Russell Brunson]

Yeah. Where can I go? Watch your funnel.

[James Ryan Panetta]

Where do I. I'll send you the link. I'll send you a link.

[Russell Brunson]

I'm in.

[ClickFunnels Speaker]

Everyone go check it out.

[Russell Brunson]

Go funnel hack.

[James Ryan Panetta]

Go hack it.

[Russell Brunson]

All your numbers get all messed up.

[James Ryan Panetta]

Because my people are like, yeah, actually, you know what? Don't check it out. You know, one thing I'm also thinking about too, I've been, you know, shout out to my friend Morrison. He's got a webinar fuel so we didn't do it on that. But I've been talking to him a lot about how to optimize it even further. And he's like, well, you know, you could send people to a challenge who don't buy a ticket. And I'm like, huh, man. Like, this is like so complex. So now we're going to like send them to an evergreen challenge if they don't buy a ticket. And then it's like. And then I started to think about, I'm like, well, what if literally the challenge was the exact same days as Wednesday, the Thursday and the team's just watching both, you know, simultaneously. So now you have an evergreen and now you have a paid.

[Russell Brunson]

And the challenge of push to the actual paid as well, just longer form version of it.

[James Ryan Panetta]

I think you just straight up pitch.

[Russell Brunson]

Yeah, yeah.

[James Ryan Panetta]

Like, yeah, I, I, I think the challenge is just going to pitch too.

[Russell Brunson]

That's really cool.

[James Ryan Panetta]

I haven't tried it yet, but I'm just like, why not just get to the sale?

[Russell Brunson]

Yeah, that's cool. Anthony's really good at tweet, tinkering, tinkering and like optimizing little things for. Anyway, he's, he's brilliant at that.

[James Ryan Panetta]

Yeah. He's the one who really got me to think about Evergreen and do the on demand type show rate because our show rate was like 30% before and he got it up to 40% by just some things he was helping me with.

[Russell Brunson]

Yeah, that's really cool. And then so that's happening. Those are rolling every single week. Adding people to your continuity and then you're back in event. Is it just sold to all those Buyers once a year. Is that kind of where.

[James Ryan Panetta]

Well, I mean, I'll, I'll get new buyers too, from it. I mean, honestly, too, my plan with that. I was thinking about this yesterday was, okay, you get a ticket to Wealthcon, which if anyone wants to go, it's October 31st to November 2nd real estate event. But why not just give them a free ticket to the virtual workshop now? You know, why do I have to wait four months to convert them? Why not just convert them now? There's a thing happening every week and then, you know, you go and get them on recurring and stuff way sooner. So now your ad spend on the event is way lower. Well, not lower, but just better roas. And then at that point too, at the event, you know, you can make the offer for annual and people have now like seen it's legit. And so I'm kind of looking at it that way too.

[Russell Brunson]

Yeah, dude, it's really cool. It makes me happy. I feel like from like last time I got to this time, dude, you got like a machine now that's just cranking. Like that's. Yeah, that's really exciting.

[James Ryan Panetta]

Like I said, I think it was like your linchpin idea. I was telling you this. I just never really thought about coaching as recurring and I don't think most people do. Most people are just high ticket, get.

[Russell Brunson]

All the money now.

[James Ryan Panetta]

Yeah, yeah. And I think to a degree, when it's education, you kind of have to, because once you learn something in the first however many months, it's like, all right, you know, it's just like diminishing value. And so the idea is like, okay, well how can you have something that doesn't diminish in value? Like, that's true. Recurring. That's why software works. It's like you have to have it.

[Russell Brunson]

Yeah.

[James Ryan Panetta]

So I thought about that from the real estate point of view and I'm like, what do they have to have? They're going to buy whether it's from me or anyone else. It's like they're going to buy leads. You have to have motivated seller leads. They're going to need softwares no matter what. They're going to need, you know, funding for their deals and if I make them more successful and we could fund all their deals and make a point on every deal. I mean, how does that increase the ltv? Like, so I'm just thinking about it now for my guests, less of a high ticket guru and more of like, okay, let's run this like a real business. That's Trying to build recurring revenue. Enterprise value, lifetime business like, or lifetime value. What would you do? And I just don't see many education guys doing that. And I think maybe. And you have been doing it and I don't know if it was like really part of the plan or it just kind of happened that way. But you know, clickfunnels was that it's like, I'm gonna teach you all this stuff. And guess what? I mean, you need this thing to run it. And nobody else really has done that. It's just like, yeah, I'm teach you all this stuff. And you know, after all this stuff is learned, you're kind of out for most people, unless you have a new thing you're going to teach them and a new thing.

[Russell Brunson]

Then you create a new thing every.

[James Ryan Panetta]

Yeah, yeah. And then I gotta. Oh, I got a new offer. Now I'm gonna teach you content. And now I got a new. That's what I used to do. Oh, now I'm gonna teach you this and now I'm gonna teach you that. And now I'm just like, you know what? How do I just make it so that you have to pay me? Because it's your business. Relies on it.

[Russell Brunson]

Yeah, it's really cool. Well, dude, I'm proud of you. I'm excited for you. I'm excited to go funnel hack and watch your whole thing.

[James Ryan Panetta]

Yeah, dude.

[Russell Brunson]

Which will be really, really fun. It's interesting, in our, in my Atlas group, the guy, we had a guy doing like $80 million a year off of a weekly challenge every week, just running, you know, weekly. We got ours now running once a month. And he's pressuring me, he's like, do you gotta move from monthly to weekly? That's the shift.

[James Ryan Panetta]

I'm like, maybe this is your song.

[Russell Brunson]

I know, maybe I got two people now hitting me up. I gotta.

[James Ryan Panetta]

I don't do 80 million a year. So I mean, but I could see how you get there doing it weekly. Yeah, like, because you don't have. I thought about this too. Like, you, you have a, A once a month, right? I mean, it's a lot of pressure to perform when you have once a month. So it's like, dude, we had a bad week last week. But it's like, well, next week we'll try again. Yeah, we got this week. So thankfully we didn't have all the budget on that one, you know, for sure thing. So I, I do see a lot of benefits with weekly and diversification.

[Russell Brunson]

Yeah, we had one webinar recently. We, we crushed like, how many people registered? And then we got on Zoom, and Zoom wouldn't work. Like, literally, the button disappeared. For me to. My screen share is like, it's gone. I'm like. I'm like, what's up? You know, Intro. What's up, everyone? I'm sharing my screen. Like, I'm like, it's gone. I'm like, did Zoom move their button? Like, everyone's like, no, my. The button for me to show my screen is gone.

[James Ryan Panetta]

Yeah. There's no green button demo.

[ClickFunnels Speaker]

Yeah.

[Russell Brunson]

So, like, I close zoom. I come back, no button. Close zoom. The button appears. Okay. I click play. Nothing happens.

[James Ryan Panetta]

Dang.

[Russell Brunson]

We had. I think it was 5,000 live on waiting for me, and it was a nightmare. We ended up figuring it out. 45 minutes. 45 minutes. And I think a lot of people sat and watched because they wanted to see the train wreck, so. Which was good because I saw a.

[ClickFunnels Speaker]

Chance to pitch him, but I was like.

[Russell Brunson]

I was like, if they all left, like, there's a lot riding on that moment, and, you know, a lot of it's all done. Yeah, you lost your. You lost your window. So. Yeah, it's another thing to look at. So. Yeah.

[James Ryan Panetta]

Well, I mean, you're the guy, but I would say weekly's. Weekly's good.

[Russell Brunson]

Yeah. Well, all right, back to the drawing board. I'm going to funnel gears first. Check it all out. If people didn't know yet, want to follow you, where's the best spot for them to plug in?

[James Ryan Panetta]

Yeah, just Ryan Pineda anywhere on social, YouTube, Instagram, wherever.

[Russell Brunson]

Yeah, watch his stuff. He's great. Yeah, I love watching. I'm not in the real estate space. You bring so many other valuable things to the table with faith, with mindset, with everything else. So, yeah, I think everyone love it. So thanks for flying the boys. Thanks for hanging out, man, and being on the show. It's awesome to hang out and see.

[James Ryan Panetta]

Yeah, I appreciate you having me on, man.

[Russell Brunson]

Yeah, definitely.

[ClickFunnels Speaker]

Do you have a funnel, but it's not converting. The problem 99.9% of the time is that your funnel is good, but you suck at selling.

[Russell Brunson]

If you want to learn how to.

[ClickFunnels Speaker]

Sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast.