Podcast Episode Summary

Podcast: The Russell Brunson Show
Episode: Secrets of Autosuggestion: Emile Coué’s Thoughts on Reprogramming Your Mind | #Success - Ep. 68
Host: Russell Brunson
Date: September 8, 2025

Main Theme & Purpose

This episode delves into the concept of autosuggestion as popularized by Emile Coué, one of the founding figures in modern personal development. Russell Brunson explores how our subconscious mind is shaped by thoughts, external suggestions, and most powerfully, by the deliberate practice of autosuggestion. He bridges Coué’s teachings with practical applications in personal development, marketing, persuasion, and selling, illustrating how these timeless principles are foundational for both self-growth and effective influence.

Key Discussion Points & Insights

1. Introduction to Emile Coué and Autosuggestion

• [01:30] Background on Emile Coué
  • Renowned early 20th-century personal development thinker; influences many, including Napoleon Hill.
  • Wrote “The Practice of Autosuggestion” and other hard-to-find books.
  • “Emile Coué was one of the first people to ever talk about this concept called autosuggestion, which is something that is very important to learn for your own personal development, but also as you are persuading and influencing other people…” (Russell Brunson, 02:16)

2. How the Mind is Programmed

• [03:15] Three Ways Our Subconscious is Influenced
  • Thoughts: Automatic, like heartbeat or breathing; often outside conscious control.
  • External Suggestions: Inputs we receive from parents, media, culture—gradually shape our beliefs.
    • Example: Stereotypes in movies (entrepreneurs always portrayed as villains).
  • Autosuggestion: The practice of intentionally choosing and repetitively telling yourself positive statements to reprogram the subconscious.
  • “You can actually choose what things you want to suggest upon your subconscious mind. And by repeating them over and over and over again, they will become the pattern.” (Russell, 06:12)

3. The Power of Deliberate Practice

• [07:05] Identifying and Replacing Limiting Beliefs
  • Step 1: Identify thoughts and external suggestions holding you back (about health, wealth, happiness).
  • Step 2: Deliberately replace them with empowering, chosen suggestions.
  • Modern parallels: Affirmations, Tony Robbins’ incantations.
  • “Nowadays, we may call it affirmations… but it’s different the way that he [Coué] taught it.” (Russell, 04:01)

4. The Core Coué Autosuggestion

• [09:20] Coué’s Famous Phrase:
  • “Day by day, in every way, I’m getting better and better.”
  • All patients were instructed to say this daily—phrasing matters so the subconscious doesn’t reject it.
  • “It’s important when you do your auto suggestions that you’re using phrases your subconscious mind is not gonna disagree with…” (Russell, 10:13)

5. Autosuggestion in Modern Success and Sales

• [12:10] Application in Marketing and Persuasion

  • Effective marketing relies on weaving positive, empowering suggestions into sales presentations.
  • Example: At Funnel Hacking Live, Russell uses suggestion to help logical buyers overcome hesitation (“…You’re going to toss and you’re going to turn. It’s going to be really, really difficult to sleep at night until you decide to make that decision that you want to move forward…” (Russell, 15:44))
  • Practical tip: Anticipate and consciously address the subconscious objections of your audience.

• [16:35] Role of Hypnotic Suggestions

  • Persuasion mirrors hypnosis: embed suggestions to encourage belief change and prompt action.
  • “If you notice and you start dissecting any of my sales presentations… trial close, trial close, and then weaving suggestion, suggestion, suggestion…” (Russell, 18:10)

6. Practical Takeaways & Resources

• [19:00] How Listeners Can Apply Autosuggestion
  • Recite “day by day, in every way, I’m getting better and better” daily (place it on your fridge or phone).
  • Free notes and Coué quote available via episode description.
  • Russell offers encouragement for those unsure what to say: “You’re one funnel away…”

Notable Quotes & Memorable Moments

• “You can actually choose what things you want to suggest upon your subconscious mind. And by repeating them over and over and over again, they will become the pattern.”
  (Russell Brunson, 06:12)

• “Day by day, in every way, I’m getting better and better.”
  (Emile Coué, as cited by Russell, 09:23)

• “It’s important when you do your auto suggestions that you’re using phrases your subconscious mind is not gonna disagree with, right? … Notice the phrasing – day by day, in every way, all different ways, I’m getting better and better...”
  (Russell, 10:18)

• “Everything we’re doing is still based on these same principles... If I want to persuade somebody to do something, what am I doing? I’m literally putting suggestions into their subconscious mind.”
  (Russell, 13:37)

• “If you notice and you start dissecting any of my sales presentations… trial close, trial close, and then weaving suggestion, suggestion, suggestion…”
  (Russell, 18:10)

• “Put it on your phone, say it over and over again… Day by day, in every way, I’m getting better and better.”
  (Russell, 19:18)

Timestamps for Important Segments

• [01:30] – Introduction to Emile Coué and the origins of autosuggestion
• [03:15] – How the mind is programmed (automatic thoughts, external suggestion, autosuggestion)
• [06:12] – The process and significance of choosing your own suggestions
• [09:23] – The core Coué autosuggestion phrase and its intended uses
• [12:10] – Connecting Coué’s methods to persuasion and marketing strategies
• [15:44] – Real-world sales example: using suggestion in a live event presentation
• [18:10] – The hypnotic, step-by-step structure of sales presentations
• [19:00] – Practical advice, resources, and encouragement for applying autosuggestion

Overall Tone & Language

Russell maintains an energetic, encouraging, and down-to-earth tone throughout, aiming to demystify historical ideas for today’s entrepreneurs. He interweaves actionable insights, relatable anecdotes, and a clear admiration for Coué’s foundational teachings. The episode is direct, conversational, and frequently offers affirmations designed both to motivate and to equip listeners with practical tools.

Conclusion

This episode acts as both a primer and a practical guide to understanding and leveraging autosuggestion—personally and professionally. By unpacking the origins of the method, its lasting psychological power, and its critical role in persuasion, Russell Brunson establishes a direct connection between historic self-improvement techniques and modern entrepreneurial success.

Listeners are challenged to become more conscious of the suggestions they receive—and give themselves—and are equipped with a timeless mantra to start reshaping their own subconscious programming today.