The Russell Brunson Show: Subconscious Resistance - Inside the Belief Coding Process with Jessica Cunningham

Episode: Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
Release Date: April 30, 2025
Host: Russell Brunson
Guest: Jessica Cunningham

Introduction

In this enlightening episode of The Russell Brunson Show, host Russell Brunson welcomes Jessica Cunningham, a pioneering expert in belief coding—a transformative process aimed at reprogramming subconscious beliefs to overcome personal and professional barriers. The conversation delves deep into Jessica’s personal journey, the mechanics of belief coding, and its profound impact on individuals seeking to achieve their goals.

Guest Background: Jessica Cunningham's Journey

Jessica Cunningham shares a compelling backstory that underpins her expertise in belief coding.

• Early Challenges: Jessica recounts her experience on the television show The Apprentice, where she faced immense pressure and unearthed traumatic childhood memories of abuse. This period of her life was marked by significant personal losses, including the suicide of her three girls' biological father and a miscarriage (03:00).

• Turning Point: These adversities propelled Jessica to delve into subconscious healing, leading to the development of belief coding. She emphasizes that her struggles were not just personal but shaped her mission to help others overcome similar challenges (04:05).

The Power of Belief Coding

Jessica introduces the concept of belief coding, a method designed to address and reprogram unconscious thoughts that hinder personal growth.

• Definition and Purpose: Belief coding involves identifying and transforming negative subconscious beliefs into positive ones, thereby aligning an individual’s unconscious mind with their conscious goals (06:12).

• Areas of Application: This technique is versatile, addressing various discomforts and goals such as anxiety, depression, physical pain, and even specific ambitions like achieving a significant financial milestone (07:06).

“Belief coding works with that big goal. It uncovers all the unconscious beliefs. You can reframe them from being negative to positive.”
— Jessica Cunningham [06:12]

The Belief Coding Process

Jessica details the step-by-step methodology of belief coding, ensuring a comprehensive understanding of how subconscious barriers are dismantled.

1. Identifying the Discomfort or Goal:

   • Clients present any form of discomfort (e.g., anxiety, back pain) or specific goals (e.g., making the first million pounds a month).
   • Example: Overcoming daily anxiety related to specific tasks like checking emails (07:14).

2. Human Compass and Muscle Testing:

   • Utilizes muscle testing to uncover deeply rooted memories or emotions connected to the discomfort.
   • This helps identify the exact experiences shaping the negative beliefs (07:14).

3. Reprogramming the Subconscious:

   • Reframes negative beliefs into positive ones by addressing unmet needs from past experiences.
   • Ensures that the subconscious is aligned with the client’s conscious objectives, removing internal resistance (07:14).

4. Alignment Method:

   • Clients write down their goals, the actions required to achieve them, and the benefits they expect.
   • They then explore the subconscious benefits of not pursuing these actions, uncovering hidden negative beliefs that need reprogramming (09:54).

“Each unconscious belief will go back to a past negative experience where they didn't have their needs met. You change the belief, or you essentially code in a new belief.”
— Jessica Cunningham [06:12]

Client Success Stories and Scientific Trials

Jessica shares remarkable success stories that underscore the efficacy of belief coding.

• Dementia Reversal: A client suffering from early-onset dementia showed complete recovery after just one session of belief coding, with results slated for publication in the British Medical Journal within months (05:12; 20:37).

• Fibromyalgia Recovery: In a study involving individuals with fibromyalgia, clients classified as clinically disabled regained their health status after eight sessions of belief coding, leading to the publication of the Amazon bestseller From Disabled to Enabled (21:16).

• Overcoming Chronic Pain: Jessica discusses how subconscious beliefs contribute to physical ailments like back pain and arthritis, which can be alleviated through targeted belief coding sessions (21:48).

“We had two people who had fibromyalgia clinically disabled. Within eight sessions, their bloods had changed, and they're no longer classed as clinically disabled.”
— Jessica Cunningham [21:16]

Practical Applications and Techniques

Jessica introduces practical techniques that listeners can apply to identify and reprogram their subconscious beliefs.

• Alignment Method: Encourages individuals to document their goals, necessary actions, and desired benefits. By examining the subconscious benefits of avoiding these actions, one can identify and alter negative beliefs (09:54).

• Visualization Exercise: A simple yet powerful technique where individuals imagine their goal and observe their emotional reactions. If the goal seems to move farther away, it's likely tinted with negative emotions like frustration or jealousy, indicating underlying subconscious resistance (17:20).

“If you can imagine from the day you're born, your subconscious learns to navigate the way of the world by feelings and emotions.”
— Jessica Cunningham 08:27

Business Transformation: From Personal Healing to Professional Success

The discussion transitions to how Jessica transformed belief coding from a personal healing practice into a thriving business.

• Inception of Belief Coding Business: After a year off work following a personal loss, Jessica integrated her understanding of subconscious growth with Russell’s marketing strategies. This fusion enhanced her coaching effectiveness, leading to the formal establishment of her belief coding programs (30:35).

• Programs Offered: Jessica offers various programs including self-facilitated sessions, one-on-one coaching, and group programs, allowing her to assist more individuals simultaneously (30:20).

“Belief coding is the thing that fixes everything because there's a solution with every problem that pops up.”
— Jessica Cunningham 30:05

Conclusion: Embracing Subconscious Transformation

As the episode wraps up, Jessica and Russell reflect on the profound impact of belief coding on both personal and professional realms. They emphasize the importance of addressing subconscious barriers to unlock true potential and achieve meaningful success.

• Final Thoughts: Jessica underscores that belief coding is not a one-time fix but a daily practice essential for sustained growth and transformation.

“If you're serious about B2B marketing and not just throwing spaghetti at the wall hoping it'll stick, then you've got to be on LinkedIn.”
— Jessica Cunningham [Not Direct Quote]

• Call to Action: Listeners are encouraged to explore Jessica’s master classes and follow her on Instagram for deeper insights into belief coding.

Key Takeaways

• Subconscious Influence: Our subconscious beliefs significantly influence our ability to achieve goals and maintain well-being. Identifying and reprogramming these beliefs is crucial for overcoming internal resistance.

• Belief Coding Efficacy: Proven to address a wide range of issues from mental health challenges to physical ailments, belief coding offers a holistic approach to personal transformation.

• Practical Techniques: Simple exercises like the alignment method and visualization can help individuals uncover and alter limiting subconscious beliefs.

• Business Integration: Personal healing practices, when integrated with strategic business frameworks, can lead to successful and impactful entrepreneurial ventures.

Notable Quotes

1. Jessica Cunningham on Reprogramming Beliefs:

   “Belief coding works with that big goal. It uncovers all the unconscious beliefs. You can reframe them from being negative to positive.”
   [06:12]

2. Jessica on Client Success:

   “We had two people who had fibromyalgia clinically disabled. Within eight sessions, their bloods had changed, and they're no longer classed as clinically disabled.”
   [21:16]

3. Jessica on the Power of Subconscious:

   “Belief coding is the thing that fixes everything because there's a solution with every problem that pops up.”
   [30:05]

4. Russell Brunson on Subconscious Beliefs in Success:

   “Most of them just need to fix their mindset. Like that's usually the bigger problem.”
   [33:25]

Resources and Further Information

• Jessica Cunningham’s Instagram: @Belief_coding
• Master Classes: Available through Jessica’s Instagram or her official website.
• Belief Coding Programs: Self-facilitated sessions, one-on-one coaching, and group programs.

This episode offers a profound exploration of how subconscious beliefs shape our lives and provides actionable strategies to transform these beliefs, enabling listeners to achieve unparalleled personal and professional success.