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What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are excited because I got something really fun to share with you guys today. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, so I just dropped my daughter off. Actually, I was gonna drop her off and then I got so excited, I sat there for last hour. So for her very first one on one soccer practice. And it's funny, like she's been playing soccer now for I think seven or eight seasons. She's getting really, really good. She's loving it. She's like all the things, right? And she's getting good with her team growing. And it's funny because, I don't know, it seems like some, maybe it's just me, but like sometimes we're really good at one part of, but then we forget about that in other parts, right? So like for me in business, obviously, like, I'm very coachable and I look for coaches and it's like, okay, I need a coach for this and a coach for this and a coach for this. And I try to get coaches for all different things. Every time I have a gap in what my skill set is, I hire a coach and the coach helps me to get through that thing and it's awesome. And then I solve the problem and then we keep on moving forward, right? And we had something similar. Like when I was wrestling, it was the same thing. My dad would always find coaches. Like first my dad, first I would go to practice, my coach would coach me, and I would got to a certain level. But then my dad's like, ah, you're not progressing fast enough. Let me get another coach. So my dad became the coach and he'd come back after practice and wrestles me more and I got even better and I started growing faster than everybody else around me. Then my dad starts seeking out other coaches and you find who are the high schools that their teams are winning. And I would drive me to those high schools, have those coaches coach me, and we find out who are the freestyle and the Greco clubs that the kids are winning. We drive and find those coaches and have them coach me. I got coaching from so many amazing coaches growing up to make me an amazing wrestler. And because I think of that lesson, I've done the same thing in business where I've been, you know, getting tons of coaches and I've kind of forgot about that for my kids. I failed. And so like I've had him in coaching, but like I'm watching every season they get better and they get better. And it wasn't until a couple weeks ago I was talking to one of my friends and he told me there's this local soccer coach who lives here. He's like one of the best players in the world. I guess he moved here from Brazil and he does one on ones with soccer players. And I was like, oh my gosh, I need, like, what was I thinking? Why haven't I done that yet? So called him up and hired him. And they had the very first one on one practice today. And I've watched for the last hour. I watched her doing all these drills and these amazing things and I'm like, oh my gosh, if I do this once a week or twice a week with her three times a week, she will get like in the next 12 months she will basically done like four or five soccer seasons. But even probably more than that because she's getting this personalized one on one attention with her skill sets and her drills and all these kind of things like that. It's like in a year she could grow. What takes most people four or five years to grow. I remember in wrestling I would look back and like, let's say my sophomore year I wrestled with these guys. And then, and then after the season ended, I would go, I would do freestyle, I would do Greco. So I'd get another like 80 matches during the season between freestyle and Greco. I'd go wrestle like eight different coaches. I'd go to the college level, wrestle with college kids and like all these things. I come back the next season and the same guys who were maybe as good as me, maybe a little worse, maybe a little better the year prior, I would come in and I would thrash them. They were like little babies. I was wrestling. They were so soft and tender and easy. I'm like, how in the world? What did you guys do this summer? They're like, nothing, Just waited till season started. I'm like, man, between this season and the next season, I got in probably four or five seasons worth of practice and matches and things like that. And so when we come back, it's like, I'm five years ahead of you now. And so I'M thinking about that with my daughter, and I'm watching her during the soccer practice. I'm like, I'm doing the same thing to my sons. They're really good wrestlers and they're learning and I'm coaching them and they're going to high school, but I just haven't been as consistent. It's hard to coach your own kids. And I was like, you know what? Screw it. I probably should have said in podcasts, that's the worst you'll hear from Russell. You know what? I'm just gonna do it right? And so I went, and during watching my daughter doing her soccer practice, one on ones, I messaged a guy who I know who's a really good wrestler here. His name's Levi Jones. He's actually a funnel hacker too, which is exciting. So he's one of our people, but he's got wrestling camps. He does, and he's got a training program, stuff like that. And I was like. So I messaged him like, levi, can I hire you to come like two or three times a week and just wrestle my kids and help them between now and for forever? Message me back five seconds later, done. Now we got him booked. He's coming to help my kids. And I'm like, oh, my gosh, why do we do this to ourselves? So many times we get stuck in a problem and it could be anything in life, could be your relationship, your marriage, your business, whatever. And we sit in this thing and like, oh, we're going to work on it. We're going to incrementally get better. You know, my wife and I, and she is the most amazing human on earth. You know, for 17 years of our marriage, we've been having a great marriage. And we're always trying to get better, but there's been hiccups and problems, and we just kind of like wait through, like, oh, maybe if we wait another week, it'll just get better. And that's been honestly a pattern for a long time. At least it was for the first probably seven years of our marriage. And then we had a chance to go to Tony Robbins event. And I think I talked about that. If you listen to the podcast episode a little while ago with my wife and that, like, gave us a new tool set and like, we increased as a couple. And like, so many amazing things happened from that. And we didn't do anything after that for, I don't even know, almost a decade, right? And it's just like in. It's been funny. So last week we went to Stacy and Paul Martino's relationship development event. And it's for marriages, but relationships and all your relationships. And like in a three day period of time, I got more skills and more things to help my relationship than I would have gotten in 10 years of being married. So in a three day period of time, we shortcutted 10 years of us dinking around on our own, trying to figure things out. Right. And so I progressed in a weekend more than I would have in a year, a couple years. And probably we may never found these skill sets on our own. In fact, I'm sure we wouldn't have. And so it shortcutted it. So look at like, man, that three day. And I look at just my marriage alone since we've been back for a couple weeks now, like it is noticeably different because the different skill set, different things, different tools we have because of it. Right. And it's fascinating. And I started thinking about that for myself, like, what are the other areas of my life that I need to redouble down in coaching? Because Tony Robbins says this all the time. Like you can compress decades into days and it's like I need to do that. Like I need it more often. So I'm redoing that right now. I know I've talked about this over the last five or six years more than once, but I wanted to kind of, I'm recommitting myself. I wanted to give you guys the ability to recommit as well. So for my kids, I'm going to try to find specific coaches for the things that they're excited about, that they want to become better at so I can help them grow decades and days. I'm going to find for myself other areas of my life. Like it could be my relationships, could be business, could be traffic generating, could be writing, could be whatever, right? And so like focusing on those things and finding the right coaches to bring in to increase it. I know with just clickfunnels alone, like we've been, you know, I don't know, business level. There's so many things, so many things you can work on, so many things. One of the things we've been very conscious of lately is like our customer support and how to make it better. And so recently Todd went and hired some insane amount, some companies, some team paid him a ton of money to come in and help increase and make our support better. Right. Like there's all these different things and I just, I value coaching so much and I kind of have forgotten about it because I've been so Much in the weeds with so many things in my life right now that I forget that sometimes I'm in the weeds because I don't have a coach to, like, point, you know, to point out. Like, in wrestling, it was funny. I would go out on the mat and I don't know if you guys have ever been in the zone before. That's probably the best way to the best thing to call it. But the zone for me is, like, when I come in and it's like I start wrestling and, like, I get all the nerves ahead of time. I walk on the mat, the whistle blows, I shake hands, and then, like, everything disappears. I'm in this, like, weird thing where I don't hear anything. I'm just doing the thing. And, like, instinct, like, your subconscious mind, your stink start picking up, start picking up. And you start doing whatever you've been training to do, right? And you get better and better and better. And then what was interesting, Every time I get stuck, like, I get caught in something, I get thrown on my back or something where I'm like, I don't do. All of a sudden, like, I would never hear any. I never hear my coaches, never hear the crowd, never heard anything. But as soon as I get stuck, I remember, like, all of a sudden, like, I could hear my dad's voice or my coach's voice. I never heard it, but had. They could be yelling, screaming bloody murder. I wouldn't even hear it. But as soon as I get stuck or get caught in something, all of a sudden my ears would, like, tune into them and I'd hear what they could say. No matter where they're at, in the gym, in the wrestling room, it was crazy. I could hear my dad or my coach, the two voices I was tuned into say what I needed to do, and I'd make the adjustments. And then as soon as I'd back into, like, my flow state, it would disappear again. And I feel like I've been in that flow state in business for so long where I've kind of tuned out all the coaches and now I'm, like, trying to consciously stop and, like, listen. Let me tune into the voices that I trust to be able to look from the outside perspective. Like, ah, you need to tweak here, you need to change here. You need to. This is the shift you need to make. And so anyway, that's where I'm at. I'm gonna consciously do it again for my kids, for myself, in business, in relationships, in different parts of my life. And I wanna encourage you guys to do as well. Find out where you're lacking, find out where you're struggling and find a coach to help you. And doesn't have to be me. It could be whoever you are that you know that provides the relief, the help, the insights you need from the situation you're in right now. So hope it helps. Appreciate you guys for listening. With that said, I'm going back in to keep writing Traffic Secrets book. I've got three weeks to get this book completed, which is crazy because in that three weeks I also have a three day event where I'm on stage every day for three days. So I've basically got two weeks to finish this book and I'm even halfway done yet. So conceptually I'm done. Like all the concepts are done in my head and outlined. Everything's just the writing process. So I'm going to try to get a chapter done today. Appreciate you all. I hope you're doing amazing and I'll talk to you all soon. Bye. Everybody want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertssecrets.com and book number two is called Dotcom Secrets and you can get your free copy@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.