The Formula For Building a Global Expert Business with Victor Damasio | #Success - Ep. 94

Summary

---

The Russell Brunson Show Ep. 94: The Formula For Building a Global Expert Business with Victor Damasio

Guest: Victor Damasio
Host: Russell Brunson
Original Air Date: December 8, 2025
Duration: ~33 mins

---

Episode Overview

In this vibrant and insightful episode, Russell Brunson sits down with Victor Damasio, one of Brazil’s leading entrepreneurs and a globally minded business builder. Together, they dive into Victor’s remarkable journey from lawyer to online course pioneer, his unique strategies for cultivating an expert business, and the nuts and bolts behind scaling from scratch—both in Brazil and as he enters the U.S. market. With stories, practical frameworks, and a focus on long-term value, Victor shares how he built a powerful brand and community, while also revealing the personal touch that keeps his followers loyal.

---

Key Discussion Points & Insights

1. Victor’s Origin Story & the Early Days of Brazilian Internet Marketing

• First encounters (01:12 – 03:17):
  • Victor recalls meeting Russell over 10 years ago and how the landscape in Brazil was "so right" for digital entrepreneurship, though far less developed compared to the U.S.
• Actionable Start (02:56):
  • Inspired by Erico Rocha (who licensed Jeff Walker’s PLF method), Victor left law to pursue entrepreneurship—launching Brazil’s first online guitar course in 2012.

“I decided to be that entrepreneur and start building something... I used to be a lawyer back then, so not a cool life. Now I’m a good person.” — Victor Damasio [02:56]

---

2. Validation, Growth, and the Power of Community

• First Success and Affiliate Leverage (04:12 – 08:58):
  • The online guitar course grew organically, fueled by Facebook traffic (“back then leads were cheap.”)
  • Victor leveraged affiliate launches, growing his community before making his own offers—demonstrating you don’t have to be an all-knowing expert to mentor.

“For being a mentor, you need to be a couple of steps ahead.” — Victor Damasio [07:13]

• From Affiliate to Producer (07:36 – 08:58):
  • Transitioned into creating his own summits and products after recognizing that even top affiliates eventually become product creators themselves.

---

3. Brazilian Entrepreneurship: Grit, Culture, and the Need to Build

• Economic Challenges (05:11 – 05:53):
  • The real–dollar exchange rate and inflation make business challenging but also fuel the necessity for entrepreneurship.
• Entrepreneurial Attitude (10:20 – 11:09):
  • There’s an ingrained drive in Brazilians to choose entrepreneurship as the only viable route for meaningful, prosperous work.

“We must do something so that we can thrive. We really appreciate opportunities, really put the life in there, the emotion and the effort to make something work.” — Victor Damasio [10:57]

---

4. Achieving High-Ticket Success and Long-Term Client Value

• Two Comma Club Journey (11:19 – 15:07):
  • Victor explains how focusing on client retention and continuous value creation enabled him to reach the $1M and $10M milestones.
  • Emphasizes the importance of LTV (Lifetime Value) and nurturing existing clients over constantly seeking new ones.

“Those who win, those who get the the Tacoma Club awards... are people that did the right thing for long enough.” — Victor Damasio [13:15]

• Creating & Scaling High-Ticket Offers (15:07 – 16:25):
  • The heart of Victor’s model: teaching people to create, sell, deliver, and scale mentoring programs/masterminds—rooted in real, lasting client success.

---

5. Human Touch & Social Media Engagement as Advantage

• Personalized Outreach (16:25 – 21:16):
  • Victor’s signature process: welcomes each new follower personally, initiates authentic conversation, and guides them toward applying for his offers.
  • Reverse-polarity application: prospects sell themselves on joining, rather than Victor doing the hard sell.

“Whenever someone starts following me… what if we just say hi, what’re you interested in, why are you here?... It’s not code outreach, it’s just welcoming those who start following.” — Victor Damasio [16:58]

• Direct Involvement (19:07 – 20:49):
  • Victor himself (not an assistant, not AI) replies to 600,000+ followers, seeing audience members as people, not numbers.
  • Staying “artisanal”: If you treat leads as people, “they behave as people.”

---

6. Work-Life Balance & Personal Motivation

• Finding Time for Followers (21:46 – 22:42):
  • Victor balances family life and workflow (“My wife’s lateness is now her way of supporting my business… gives me time to message my followers.”)
• Transition to the U.S. Market: Motivation & Vulnerability (22:58 – 26:58):
  • Driven by economics (exchange rates, ability to charge in dollars) as well as the desire to serve globally.
  • Shares that starting over in English and Spanish makes him “Clark Kent” in a new world; it keeps him empathetic with new entrepreneurs.

---

7. Blueprint for Starting from Scratch—Anywhere

• Keys to Entry (27:41 – 30:23):
  • Leveraging other audiences: guest on podcasts, speaking on others’ stages.
  • Keeping it simple: one high-ticket offer ($10K x 100 clients = $1M) and a downsell ($1K x 1,000 clients = $1M).
  • Avoiding overwhelm: “One of the mistakes beginners make is trying to do a lot of stuff at once.”

---

8. The Power of Saying 'Yes' & the Value of Community

• On Community & Momentum (30:20 – episode end):
  • The secret to transformation isn’t just the teaching, but the decision to join a community—“say yes to yourself” and not just to the program.

"The biggest chance someone has when they go to a webinar or an event is to say yes to whatever they're selling from there... If you go alone, it’s so hard; when you go together, everything is easier, funnier… we’re better together.” — Victor Damasio [31:30]

---

Notable Quotes & Memorable Moments

• On early entrepreneurship and believing in yourself:
  "When I said yes, I said yes not only to him, but actually to me." — Victor Damasio [02:56]

• On sustainable business models:
  "It's easier and cheaper to take care of your own clients than trying to get a new client." — Victor Damasio [13:51]

• On handling followers personally:
  "They're not numbers...they exist. They have dreams, they have family, they have desires." — Victor Damasio [20:11]

• On why go global:
  "I don’t want the country’s barriers, the language barrier. I just want to be of more service." — Victor Damasio [24:57]

• On beginner’s mindset:
  "In Brazil, I’m Superman; internationally, I’m kind of Clark Kent yet because I didn't make the transformation." — Victor Damasio [25:49]

---

Timestamps for Key Segments

| Timestamp | Segment | |-------------|------------------------------------------------------| | 01:12 | Victor’s introduction and early days in Brazil | | 02:56 | The decision to become an entrepreneur | | 03:30 | Launching the first online guitar course | | 07:13 | Mentoring as being “a few steps ahead” | | 09:46 | Talking about Russell's books in Portuguese | | 10:20 | Entrepreneurship in Brazilian culture | | 11:19 | Achieving Two Comma Club X/10X awards | | 15:07 | Taking care of clients—lifetime value | | 16:25 | Victor’s hands-on social media approach | | 19:07 | Doing social engagement himself, not assistants/AI | | 21:46 | Integrating business activity with family time | | 22:58 | Motivations for breaking into the U.S. market | | 25:49 | Vulnerability: being 'Clark Kent' again abroad | | 27:41 | Process for breaking into a new market | | 30:20 | Importance of saying ‘yes’ and joining communities | | 32:10 | Victor’s English Instagram handle & follower challenge|

---

How to Connect with Victor

• Instagram (English): @victordamasio
• Special Offer: DM him the word “Russell” for a personal reply & special treatment.

---

Final Words

This episode isn’t just a masterclass in building an expert business—it’s a testament to the power of consistency, personalization, and community support. Victor’s journey proves that success is possible, whether you’re a “Superman” at home or a “Clark Kent” abroad—and that the principles of entrepreneurship, connection, and value endure across markets and languages.

---

Transcript

[A]

The Uniswap wallet makes it easier and safer to own and use crypto. Created by pioneers of the crypto economy, the Uniswap protocol has powered over $3 trillion in trading volume, and it's trusted by tens of millions worldwide. With the Uniswap wallet, you can discover, swap, and manage your crypto all from your phone. Buy your first crypto assets in just a few taps and start exploring the freedom of decentralized finance with Uniswap. Tap the banner to get started.

[B]

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast. This is the Russell Brunson Show.

What's up, everybody? This is Russell. Welcome back to the show. Today I'm excited we have one of Brazil's greatest entrepreneurs here with us. And I'm excited because, in fact, you posted a picture, I don't know, a couple of days ago, a week ago, from the first time we met or the first picture we got together. When. How long ago was that?

[C]

More than 10 years ago. I guess that was one of traffic and conversion summits.

[B]

Oh, it was a traffic conversion. Okay. You had a lot of hair up top. It was. It was a little different. I was a little chubbier and. And. But we met. Yeah, man. It's crazy. Like a decade ago. And then I've been kind of watching from afar as you've been building your. And things, seeing things happens. And obviously you join my inner circle and I got to see a lot more and watch what you're doing. And I'm really fascinated by his story, which is I wanted him to be here today because he's built this huge, amazing business in Brazil and now he's coming to America and building a version for the here in the American market. And just someone who's doing a lot of really, really cool things. And so I'm excited to have him here. His name is Victor Damasio, for those who don't know him yet. And Victor, I'm just curious, like, how did you, like, when did you first find out about all this Internet stuff? Because it's. It's huge and prevalent here in America, especially 10 years ago, but it wasn't as much in Brazil. Is that. Am I right or how. What does that look like. What was the landscape then?

[C]

You're so right. So I used to have a blog and stuff, but there was no one really having success on that area. So I had to subscribe to everyone's list so that I could grasp something that was working. Right. And then this guy, Erico, he licensed Jeff Walker's PLF to Brazil. And that's how I get. I got started.

[B]

How many. How many years ago was that?

[C]

Oh, 13 years or something. It was.

2012.

[B]

Yeah, 2012. Did you go to the. To Erico's? So I had a chance to hang out with Erico in Kenya a couple years ago. You hit in the. On the True, right, with Stu? Yes. We had to hang out there. Would you, like, was he selling online or did you go to one of his events or what was the first introduction?

[C]

I went to one of his events, actually. His first event. So my life changed that day. When I said yes, I said yes not only to him, but actually to me. And I decided to be that entrepreneur and start building something. I used to be a lawyer back then, so not a cool life. Now I'm a good person.

[B]

Yeah. So what was the. After you went through and you learned about it and kind of saw what was happening, what was. What was the first thing you created? The first. I'm assuming you did a product launch. That's what Erico and everyone was teaching. Like, what was your first product launch? What did that look like?

[C]

Well, I was on my. My early 20s, so I didn't have much of an expertise. So I partner up with my guitar teacher, and we created the first online guitar course in Brazil back in 2012. And that really impressive because we had those small magazines and maybe some DVDs, but it was the first guitar course that you'd get like a email and password and log into a member's area. Right. So it was really, really intense those days.

[B]

Yeah, I can imagine. Was it like. And I'm assuming it was sold to the Brazilian market, Right. It wasn't in America. Like, how did you guys get traffic in ads? Did you already have a following or what did that look like?

[C]

Yeah, I started doing some Facebook traffic, and we went from 0 followers to 140,000 followers on Facebook back then, when that meant something, right?

[B]

Yeah.

[C]

W. Yeah. And the leads, they were so cheap. Everything's so different. People keep on saying, oh, leads are every time more expensive. It's always been like that because every year it's more expensive. And it's part of the game, right?

[B]

Yeah, yeah, yeah. Better and better over time to make the numbers keep working.

[C]

Yeah, that's cool. When you know your numbers, everything is good. Because when, when the, the barrier goes up, the those who are pros, we can thrive. And those who are just playing around, they. They leave, right?

[B]

Yeah, they struggle. So I'm curious because the money is different here than in Brazil, right? Like here in America, I don't know if the average person makes, you know, 60 or $70,000, whatever the average is. But what like, so people understand like the economy there, like, what does the average person make?

[C]

We have a minimum wage, which I'm not exactly sure.

Let me just.

[B]

I'm curious because like to. For you guys to make a million dollars or a hundred thousand or whatever, like, it's, it's. You got to make, you got to sell a lot more to get the same numbers.

[C]

So here's the important number. One dollar would buy one real a couple of years ago, like several years ago. And then $1 will buy two Brazilian reais, and then $1 will buy four. And then $1 is now at five point something. So yeah, we, we suffer a lot with inflation and all the political issues and stuff, but we can keep on complaining or we can build something, right? And they decided something that's cool.

[B]

So when that first. You did the first guitar launch, you remember how much revenue or what the numbers were from the very first one.

[C]

I used to sell for 147reais. So just, just for, for educational purpose, let's just pretend one real equals one dollar, like way back, right? So it was 147 and I wanted 10 people in to. To take the link out because now we have technology. But way back there I had to. To program myself with HTML and stuff. So I got my first 10 clients and then I tried to took it off and then one more got in. Like I didn't even want it. It happened and then I doubled the price for 2, 9, 7. And then I sold like a couple of hundreds at this level. So that was really, really something. But the most interesting about it is that that thing, this Internet marketing world that worked to me, and then he invited me to be an affiliate in Brazil. And then I started being a PLF Brazil affiliate. And then on the first group I sold like 8 and then 30 and then 130. And in a couple of years I had more than 500 people enrolling in the program. So I didn't have a program myself, but I used that offer, Jeff's offer in Brazil, so that I could build My people build my community. So I offered a Facebook group and I offer one on one consultation with me, one hour. And I wasn't that good, but I was a bit further ahead. And then I started mentoring people. Think that for being a mentor you need to be number one. I just believe you need to be a couple of steps ahead. Does it make sense?

[B]

Yeah. Yeah, that's really cool, man. And then it's kind of kept growing organically from there. When did you start creating your own coach? Like your own actual offers?

[C]

Yeah, because of that, I got good at mentoring people one on one. And because of the group that I offer as a bonus, I end up being good at leading at group settings. So I guess it was 2014 when I really started with my own thing. So I first started teaching affiliates because that was what I was doing. So I did one affiliate summit in Brazil. It was 100% virtual. So I would invite people to give presentations. It was free during that week. And then we'd sell the package, the gold package, so that they get the replays and everything. It's a model. Very, very, very. People keep on doing that through challenges, right? It was kind of a challenge. So we did three cohorts at that. And that's when I started having my own list. That's when I started having my own offer. And I created an upsell on that because people wanted to be affiliates. And then I realized that Amongst the top 10 affiliates, all of them, they had their own products, they had their own offers. So even the best affiliates, they were not only affiliates, they started being a producer themselves and an offer owner. So they started creating their own thing because the affiliate, if they value people over money, sooner or later they start doing something of their own. They start being experts too. So.

I have your books in here.

They're there.

[B]

Do you have the Portuguese version? The Brazilian version?

[C]

Yeah.

[B]

Yeah, yeah, I got those. Those make me happy.

[C]

Yeah.

And I have you signed my copy too. Even the. The Brazilian version. And Ikaru is a friend of mine. He's the owner of the. The publishing house, Ikaru and Jonathan. So they are clients on my, My. My Mastermind program in Brazil. So I'm very happy to have both books here in English and Portuguese. I really feel so, so humbled that you. You got time to. To translate that to Brazil because I speak English, but several people in Brazil don't. So it's a huge opportunity for everyone in Brazil now to be able to learn from you.

[B]

Yeah. So cool. So what's. I'm curious now. Do You've been doing this now for whatever, 10, 14 years. Like, the Brazilian market. Seems like there's a lot of entrepreneurship, a lot of up and coming. Like, a lot of stuff seems like it's happening down there. In the last year, the last five or six years, you know, I've had so many Brazilians who come to funnel hacking live. These use the whole section and that. You guys are the loudest of all the, you know, the most excited of all the people in our inner circle. Like, half people are joining here from Brazil. Like, there's so much cool, like, stuff happening. I'd love to understand, like, what the. What the culture of entrepreneurship looks like down there with you guys right now.

[C]

Maybe it's about our culture, maybe it's about our people. I don't think there's another way of thriving or of really making a living if it's not through entrepreneurship. I really do believe that being an entrepreneur for those who. Who. Who have this feeling of being an entrepreneur is the only way of living. And I know that saying that might be, like a strong statement, but I couldn't do something different. I couldn't work for someone else. So maybe it's something about our people. We. We must do something so that we can thrive. So, yeah.

We really appreciate the opportunities, really put the life in there, the emotion and the effort to make something work, whatever it is. So I like my people.

[B]

Yeah, they're amazing. It's really cool. Okay, so behind you in the picture here, I can see your 2 comic club x Awards. Walk us through what you had to do to earn that while you're living down in Brazil.

[C]

I'm curious, and this is something interesting, because back in 2018, I saw people getting their Tacoma Club award for making $1 million. And I looked this, I said, I'm gonna make it. I'm gonna make it. And it was so, so cool because I had to plug all my funnels and make it work. Because when you look from the outside, it seems very hard. Your whole linchpin model. But when I joined your program, and then I could see the backstage view, and I can have you walking me through that, oh, everything is easier. So not only that, not only the teachings, but mostly the community when people start sharing, oh, I did this and it worked. I did this and it worked. I did this and didn't work. It kind of inspires us because if someone's winning, you can win too. Doesn't make sense. So I started plugging all my funnels and making it work. And then I made my first 1 million. And that's interesting because when I saw the, the 2 comma club award, the 1 of 1 million, I look and said, I want to make it, I will make it. But I never look at the 10 million one as something doable or attainable or something that I look at something out of my reach. And I didn't say, oh, 10 million, I'm gonna make it. I. I've never said that ever, Ever. So what I did is that I kept on doing the right thing. So I realized that those who win, those who get the the Tacoma Club awards and the 10x the 10,000,100, those are people that did the right thing for long enough. Some people do the right thing for not that much time. Some people do the wrong thing for too long. And everyone who did the 10 million, they did the right thing for a long time. So I have my mastermind in Brazil. We are on the 11th year, and I have some active clients since the beginning. I keep them for 11 years. So the only way of doing that is being able to deliver value throughout time. People often forget about LTV lifetime value. And I learned with you that it's easier and cheaper to take care of your own clients than trying to get a new client. Right. So after you get a new client, is just a good idea to take care of them so that they stay as clients for the long as you can have them. So for instance, I'm your client for more than 10 years. You now see me first in Tacoma Club. Right. And then now in Inner Circle. Right. But I was your client back then when you used to sell those MP3 audio, remember those MP3 players and all different guys and stuff. So I could said I could see that and leave that. All this Illuminati thing, remember.

Like 12 years ago?

[B]

That was before clickfunnels.

[C]

Yeah, even before clickfunnels. I remember that photo we took. And maybe we can do a picture in picture here. I don't know. More than 10 ago you were figuring out clickfunnels somehow. I don't know the year or something, but people know you as Russell Brunson, the clickfunnels guy. But I met you really before that. So it was interesting seeing the shift and all the stuff because. Yeah, that was so, so good.

[B]

Yeah, yeah, it's fun because back then, what he's talking about, for those who don't know, like, you know, we have free book offers and stuff, but back then we do a lot of free CD and DVD offers and that was like a Big thing for a long time before people stopped using CDs and DVDs. And then I was like, what's the next level? And so we found a company in Hong K. It was back when the iPad nanos first came out and they would make. It was a fake iPad nano and I could give them my whole audio course and they would do it. And so we were the first ones to launch these free plus shipping MP3 players. The course preloaded and that was crushed because it was like this new thing is so exciting and like we sold a ton of those. It was pretty fun.

[C]

Design was pretty much the same, right? There was no display and you can plug your computer and it would work as a, as a pen drive or something. And then you could see. Yeah, it was so good. So good. I really understood that people fight for lowering the cpc, the cost per lead, the cpl. But if you take good care of the clients, they can stay, they can pay once again and again and again as I've been paying you for more than a decade. So I really love that idea. So when I people and I shifted my business to how to teach people how to create, sell, deliver and scale high ticket offers such as mentoring programs and mastermind groups and I always tell people that they must get sharp at sales. But more important than that, they, they, they should put effort, time and energy on keeping the clients they get. Doesn't make sense.

[B]

Yeah, for sure. It's always easier to keep a client than to go find a new one.

[C]

Of course we should do, we should do both, right? But there's no point on trying to fill a, a, a leaky bucket, right? So if you take care of the hose, it doesn't matter the speed you keep on pouring, as long as you keep on pouring and you don't have the hose, you're going to be sold out soon. Doesn't make sense.

[B]

For sure. I'd love for you to share something when you're in inner circle. I think it was about a year ago you came on stage here and you shared, you're talking about what you do with social media and commenting people. And it was so funny to me because most people, they have social media and people are commenting, they have AI responding or other people responding. You walk through what your process was and I think for me it clicked. I was like, oh, I see why you have such loyal fans and followers and people because you're not just posting stuff and forgetting, but you have a process. Can you explain kind of what you do and what it looks like Because I think it's really neat.

[C]

Okay, so here's the thing. Whenever someone starts following me, and again, take a look at this word, following me. I mean they're following me. So whatever I do, they're looking, right? So what if we just say hi, what you're interested in here? Why are you here? So just saying hi and asking, why are they just starting following you? If you just ask, you can start a conversation. Does it make sense? And by the way, I didn't invent that. So I learned a lot through Dan Martel and he learns a lot from Taki and Taki is one of my mentors. So I learned this whole sell by chat thing. So whenever someone start following me, I send a message, oh, you are here for the free content or you want to help creating or scaling your mastermind. And then after that, some people say, oh, I'm just looking. Okay. And some of them say, well actually I need some help scaling my business. And then we do like a small conversation there. And if that makes sense, I point them to an application page. And that's something I learned from Andre, Andre Parabello. Sadly, he passed away on Covid and he's one of my biggest tourist friend from Russia. And he taught me these four questions. Process. So on the application I just asked, why do you think the program is right fit for you? Why do you think you are the right fit for the program? The cost of the program is X. Can you afford that? Yes or no? And what must have happened by the end of the program so that you think it was worth it? So through those four questions, I reverse polarity and make the clients try to close themselves to me instead of me trying to pitch them. So that's the, the main part of my process. I attract people through my free content and my paid ads. And when they reach out to me, actually when they start following me, I reach out to them. So it's not code code outreach, it is just welcoming those who start following and then we start a conversation, if that makes sense. I say that I can be of further help and then I send them to the application form and that's it. That's where most of my revenue comes from.

[B]

That's crazy. And it's just you, you do it, you have assistant helping with you or you just. How does that, what does it look like?

[C]

The weird part, this is me. I know it's crazy, but in brazil I have 600,000 followers and still it's me in Brazil. And now we are hiring a social seller and Whenever she answers, she's gonna say it's on her name. She never pretends she's me. But I started doing this myself and I do this with audio. And some people, they go crazy because they think it's AI But. Right. But now that I created my profile in English, which is at Victor Damasio, it's easier because I have just 100 followers, not 100,000.

[B]

Much easier to keep up with all of it.

[C]

Yeah. So it's easier to talk to everyone. And by the way, I created that profile on inner circle events. So it was so nice to have you and all the people.

[B]

I think I was one of your first followers. Followers.

[C]

Yeah.

[B]

Yeah.

[C]

So thanks for that. And I started that and it's so cool because I really do believe that they're people. They're not numbers. But never say, oh, I have this following, this number of followers. No, no, it's not a number of followers is actual people. Actually. They're, they're. They. They exist. Right. They have dreams, they have a family, they. They have desires. So when you treat leads as people, they behave as people. So I, I really do believe that the Internet is a very interesting way of expanding your reach. But it's the same as one on one. But you do at scale. So. Yeah, that, that's how I do. I know it's a bit artisanal. Is this a word? Artisanal.

When you do with your hands and stuff.

[B]

Oh, artisan. Yeah, yeah, yeah.

[C]

This. Anyway, English, not my first language, but I think it's worth it. I think it's worth it. So you can use automations, you can use software for that. But me, I handle it myself. I love sending audio and connecting people beforehand in a word that is more and more automatized. When you put a bit of a warm.

When you're there for them. I think that makes a difference.

[B]

Yeah. I have a friend who, she's killing it and she does something similar. But for her, she's like, every morning I'm on the treadmill for an hour. She takes them out and on the treadmill, treadmill for hours. Like I go through and just. I message him and I send a picture, like sends a picture of herself on the treadmill and she's like, that's my treadmill slash message all my, my followers time. And it's paid off dividends for her. And I'm like, such a cool way to kill two birds. When do you find time to do it? Or how do you, how do you weave it into your day?

[C]

I'm gonna say that, and maybe my wife is gonna kill me. So, Ruth, I don't know if in us it's like that, but in Brazil, I say, hey, honey, let's grab dinner. Let's go to some fancy restaurant. Yeah. Yeah. So at seven, right? Yeah, at seven it is. And then at seven, I'm ready.

And then I started messaging my people, right? Until I find the last one I messaged last day. Does it make sense? So at first I used to be upset at her that she was late and stuff, and now I understand that it's. That's her way of supporting my business, right? So she gives me some time so that I can focus on my followers. Right? It works for me. It works in Brazil. So Natalia, she's in the picture here with my baby. So I love you, honey. Thanks for this extra time.

[B]

You provide me everything look more beautiful, and you get free time to talk to all your followers. It's perfect.

[C]

Yes, it works.

[B]

That's so awesome. Okay, now I'm curious for you. So obviously you have done such so many amazing things in Brazil. You built a company, you've got these masterminds and fall and all the kind of stuff you're doing there. And now you've been starting to transition.

And building a new business here in the United States. I'm curious, first off, why. And then what are some of the hurdles or things that are happening as you're kind of going through the process here?

[C]

Okay, so there is the. The. The good part of it and the bad part of it. So the maybe bad or maybe not that good part is maths, mathematics. So when I saw the dollar one by one, then one by two, then one by four, and then one by five, I don't know where we're going to go. And I still want to pay you every year, right? So I realized that it makes sense for me to have an offer charging dollars, and that's the more mundane, more worldly. I don't know the word for that. More like less. Less elevated. Reasons. Right. But it is a reason, Right? And I can't hide it. But the other reason is that by any chance, but I don't know how it happened, but I speak Portuguese, my first language, and then English and Spanish and French. And now I'm studying a bit of Russian so that I keep on learning with my mentor that passed away.

[B]

You go to every single country I've.

[C]

Been, dude, I've been to 50 countries so far. More than 50, actually. And I have clients in more than 20 countries. And then I realized I know there is a lot of AI and stuff, but if I speak that many languages and if my craft, what I do is something that is not, Is not only for Brazil. Whenever I'm on inner circle or on other groups, I can help people out. So I don't want to lock my message for just those who speak Portuguese. And since I know my English is not perfect, but since my English is decent enough and good enough, I don't wanna, I don't want the, the country's barriers, the language barrier. I just want to be of more service. So I really do believe if there is an expert, he should charge what he's worth it. And if they have a knowledge, they should be paid for what they know, not only what they do. And I don't want to make it only in Brazil. I've been doing this so far, but for me it's time to, to. To help more people in other languages. And English is the, the, the path to that. Does it make sense? I started a small group in Spanish too, and I love them. It's a small group and I started this small thing in English. And it's so hard because it's different in Brazil. I have the huge following, 600,000 followers. When I look at the Spanish profile, I have like 10,000. When I look this, the profile in English, I have a hundred. And my mind doesn't work the same. I'm same guide, same message, same transformation, but I don't behave the same. It's something like, I'll be very vulnerable in here, but it's like in Brazil, I'm kind of Superman, but in internationally, I'm kind of Clark Kent yet because I didn't make the transformation right. But I'm open for that. And one of the reasons I did this, of going global and this is something that touches me, is that when I teach people in Brazil, some of them say, well, this kind of stuff you do and teaches, it works because you have a huge audience. And then I try to say, no, no, no, it works even if they have a small audience. Because that's what I've been saying for 10 plus years in Brazil. But that used to sound better. When I had a smaller audience. I used to say things like, it works even if you have a small following, as I am, as I do. But I, I used to say that when I had 10, 000 followers, and then when I had 1, a hundred thousand, and now with 600, 000, it sounds ridicule, right? So I started doing this in Spanish and in English, so that I keep on saying that, and in a way, so that I can be on my beginner client's shoes. And I. I remember how it is because one thing is say, hey, I remember 10 years ago when I started. Another thing is to say, hey, in US I'm smaller than you are. So I'm doing this as an experiment, because if it works to me and for me now in English, it should work for those who are starting out in Brazil, in. In Mexico or any other country. Country in the world.

[B]

Does.

[C]

Does it make sense?

[B]

Yeah, for sure. I've had that same thing too, where people are like, well, it's got to be nice with all your following and you're da, da, da, like. But the principles still work. I promise you that. It's a big reason why I do some of my other side business as well. For first off, it keeps me sharp to make sure. Does this still work? And I try these things like, oh, yeah, they still work over here. Yes, these. These principles still work, you guys, I promise. But it's. It's interesting.

[C]

So with points, I'm doing this so that they know that it's possible. Even if you're starting from scratch. Why? Because I'm starting from scratch in two other languages, Spanish and English. And I help starting from scratch and those more advanced. For me, it's easier to help the six figure, the seven figure plus. But I pour a lot of energy on those starting from scratch to.

[B]

Yeah, okay, so since you're starting from scratch in the English market and you teach people who are starting from scratch, what is the. What's the game plan? Like, what's the process that you're going through right now that you're like, I'm. I know you got the Instagram handle, but what. What does it look like? What's your first. You know, as you're entering this new market, what are the first steps that you're kind of running with?

[C]

Okay, my first step is to be featured on other people's podcasts.

[B]

Oh, here we are.

[C]

Right. So it works. Because here's the deal. If there are some people who already have audience, why not tap into that power? So if you can provide value, if that makes sense, I really do believe it's a way. That's how I started in Brazil. I started speaking at other people's stages. I started to spend time on other communities and serving them first. I really do believe in first serving. And then if you can make business out of it, that's a good idea. So that's one of the plans. I didn't want to just copy and paste whatever I have in Brazil to us because here's the thing. When I scaled from my best year, I did $4 million. So when. And in Brazil it's 20 million re highs and it sounds like $20 million. And I know when I say $4 million is not as sexy as 20 million, but it is what it is. When I did that in Brazil, I must confess that my business, it grew on revenue, on gross revenue, but it also grew on complexity. Right. So management and team handling and all this stuff. I have a 30 people team. I love my team and it's so hard. It was easier back then when it was just me. Right. I really do believe that anyone can run a seven figure business running by their own. Of course if they want to scale, they, they need team, they, they need that. And you inspire me a lot on that too. And my plans in English is to stay lean, stay simple. Doesn't make sense. And making one offer or maybe two offers, if I have just my one offer at 10k with 100 clients, I get to a million. So we don't need a lot of stuff. I, I guess one of the mistakes that the beginners make is try to, to. To do a lot of stuff at the same time. I really do believe in have one offer at 10k finding 100 clients so that you make 1 million. And those who can pay the 10k, I'd have a 1000 downsell and I only need 1000 clients. So if I aim at 100 clients at 10k and 1000 clients at 1k, if I fail on both goals, I still gonna make the the seven. The seven figure mark. Does it make sense?

[B]

Yep. Between one or the other.

[C]

Yeah, that's my plan. Because I can sum them up, I can have them both. So I did the seven figure, the two comma club award. I did the 10 million one 10x more and now I'm excited to, to fight and battle to build my next Tacoma club, my next seven figures in dollars. So I really do believe that you and your community can provide me a lot of support on that. And I'm so grateful for that. People who are outside of inner circle or prime movers, they have no idea how it is inside. I remember back in 2012 when I said yes to myself. It's not about saying yes to Russell or to anyone else, is about saying yes to your next future. Right. Other people on that same event, they said no and they didn't create A lot of transformation for themselves. And it's bizarre. When I go to funnel hacking live and I do you making your pitch and stuff, it's so good to make multi seven figure pitch. But I always get excited about the people who said yes. For me, it's like transformational. It's more, more the. The biggest chance someone has when they go to a webinar or to a challenge or to an event is to say yes to whatever they're selling from there. Because what I do know is that if you go alone, it's so hard when you go together, everything is easier, funnier, and yeah, that's the best way to live. We're better together.

[B]

Yeah. So true. Oh, man. Victor, it's been fun hanging out with you and hearing some more of your story. So what I want, I want everyone to go and follow you on Instagram to see if you actually message them back. So what's the English Instagram handle? Where do they got to go to go find you and follow you so you can see what happens?

[C]

Okay. On Instagram, it's at Victor Damasio. V I C T O R D A M A S I O And if you shoot me a message with the word Russell, I'll know you came from here. And I promise I'll give you special care. Right? Special treatment. And yes, I'm gonna answer myself every day. I'll save some minutes to. Because here's the deal. I know how it is to be on the other side and not getting an answer. So I just want to be that voice. And now in English.

[B]

Yeah, message them. Message them and be like, hey, Victor, is your wife ready yet? And they got time to chat real quick.

[C]

They're no joke.

[B]

I love you.

[C]

Espresso? Yeah.

[B]

Oh, it's awesome, man. I appreciate you. It's been so fun watching your growth over the last, you know, decade, especially last two or three years, as you've been closer in our inner circle and stuff. I get to see you every, you know, every couple months. It's just been, it's been a pleasure. I. I look up to you, I respect you, and I think what you're doing is really cool. I'm excited for people here in America and other languages to start learning the same stuff you've been teaching the Brazilian market. Because I think it's, it's going to be a game changer for them here. So thanks, man. I appreciate you and, and I can't wait to hang out with you again soon. Hopefully next couple months.

[C]

Thank you. Thanks a lot. See you in April.

[B]

Thanks, Victor.