The Russell Brunson Show Ep. 94: The Formula For Building a Global Expert Business with Victor Damasio

Guest: Victor Damasio
Host: Russell Brunson
Original Air Date: December 8, 2025
Duration: ~33 mins

Episode Overview

In this vibrant and insightful episode, Russell Brunson sits down with Victor Damasio, one of Brazil’s leading entrepreneurs and a globally minded business builder. Together, they dive into Victor’s remarkable journey from lawyer to online course pioneer, his unique strategies for cultivating an expert business, and the nuts and bolts behind scaling from scratch—both in Brazil and as he enters the U.S. market. With stories, practical frameworks, and a focus on long-term value, Victor shares how he built a powerful brand and community, while also revealing the personal touch that keeps his followers loyal.

Key Discussion Points & Insights

1. Victor’s Origin Story & the Early Days of Brazilian Internet Marketing

• First encounters (01:12 – 03:17):
  • Victor recalls meeting Russell over 10 years ago and how the landscape in Brazil was "so right" for digital entrepreneurship, though far less developed compared to the U.S.
• Actionable Start (02:56):
  • Inspired by Erico Rocha (who licensed Jeff Walker’s PLF method), Victor left law to pursue entrepreneurship—launching Brazil’s first online guitar course in 2012.

“I decided to be that entrepreneur and start building something... I used to be a lawyer back then, so not a cool life. Now I’m a good person.” — Victor Damasio [02:56]

2. Validation, Growth, and the Power of Community

• First Success and Affiliate Leverage (04:12 – 08:58):
  • The online guitar course grew organically, fueled by Facebook traffic (“back then leads were cheap.”)
  • Victor leveraged affiliate launches, growing his community before making his own offers—demonstrating you don’t have to be an all-knowing expert to mentor.

“For being a mentor, you need to be a couple of steps ahead.” — Victor Damasio [07:13]

• From Affiliate to Producer (07:36 – 08:58):
  • Transitioned into creating his own summits and products after recognizing that even top affiliates eventually become product creators themselves.

3. Brazilian Entrepreneurship: Grit, Culture, and the Need to Build

• Economic Challenges (05:11 – 05:53):
  • The real–dollar exchange rate and inflation make business challenging but also fuel the necessity for entrepreneurship.
• Entrepreneurial Attitude (10:20 – 11:09):
  • There’s an ingrained drive in Brazilians to choose entrepreneurship as the only viable route for meaningful, prosperous work.

“We must do something so that we can thrive. We really appreciate opportunities, really put the life in there, the emotion and the effort to make something work.” — Victor Damasio [10:57]

4. Achieving High-Ticket Success and Long-Term Client Value

• Two Comma Club Journey (11:19 – 15:07):
  • Victor explains how focusing on client retention and continuous value creation enabled him to reach the $1M and $10M milestones.
  • Emphasizes the importance of LTV (Lifetime Value) and nurturing existing clients over constantly seeking new ones.

“Those who win, those who get the the Tacoma Club awards... are people that did the right thing for long enough.” — Victor Damasio [13:15]

• Creating & Scaling High-Ticket Offers (15:07 – 16:25):
  • The heart of Victor’s model: teaching people to create, sell, deliver, and scale mentoring programs/masterminds—rooted in real, lasting client success.

5. Human Touch & Social Media Engagement as Advantage

• Personalized Outreach (16:25 – 21:16):
  • Victor’s signature process: welcomes each new follower personally, initiates authentic conversation, and guides them toward applying for his offers.
  • Reverse-polarity application: prospects sell themselves on joining, rather than Victor doing the hard sell.

“Whenever someone starts following me… what if we just say hi, what’re you interested in, why are you here?... It’s not code outreach, it’s just welcoming those who start following.” — Victor Damasio [16:58]

• Direct Involvement (19:07 – 20:49):
  • Victor himself (not an assistant, not AI) replies to 600,000+ followers, seeing audience members as people, not numbers.
  • Staying “artisanal”: If you treat leads as people, “they behave as people.”

6. Work-Life Balance & Personal Motivation

• Finding Time for Followers (21:46 – 22:42):
  • Victor balances family life and workflow (“My wife’s lateness is now her way of supporting my business… gives me time to message my followers.”)
• Transition to the U.S. Market: Motivation & Vulnerability (22:58 – 26:58):
  • Driven by economics (exchange rates, ability to charge in dollars) as well as the desire to serve globally.
  • Shares that starting over in English and Spanish makes him “Clark Kent” in a new world; it keeps him empathetic with new entrepreneurs.

7. Blueprint for Starting from Scratch—Anywhere

• Keys to Entry (27:41 – 30:23):
  • Leveraging other audiences: guest on podcasts, speaking on others’ stages.
  • Keeping it simple: one high-ticket offer ($10K x 100 clients = $1M) and a downsell ($1K x 1,000 clients = $1M).
  • Avoiding overwhelm: “One of the mistakes beginners make is trying to do a lot of stuff at once.”

8. The Power of Saying 'Yes' & the Value of Community

• On Community & Momentum (30:20 – episode end):
  • The secret to transformation isn’t just the teaching, but the decision to join a community—“say yes to yourself” and not just to the program.

"The biggest chance someone has when they go to a webinar or an event is to say yes to whatever they're selling from there... If you go alone, it’s so hard; when you go together, everything is easier, funnier… we’re better together.” — Victor Damasio [31:30]

Notable Quotes & Memorable Moments

• On early entrepreneurship and believing in yourself:
  "When I said yes, I said yes not only to him, but actually to me." — Victor Damasio [02:56]

• On sustainable business models:
  "It's easier and cheaper to take care of your own clients than trying to get a new client." — Victor Damasio [13:51]

• On handling followers personally:
  "They're not numbers...they exist. They have dreams, they have family, they have desires." — Victor Damasio [20:11]

• On why go global:
  "I don’t want the country’s barriers, the language barrier. I just want to be of more service." — Victor Damasio [24:57]

• On beginner’s mindset:
  "In Brazil, I’m Superman; internationally, I’m kind of Clark Kent yet because I didn't make the transformation." — Victor Damasio [25:49]

Timestamps for Key Segments

| Timestamp | Segment | |-------------|------------------------------------------------------| | 01:12 | Victor’s introduction and early days in Brazil | | 02:56 | The decision to become an entrepreneur | | 03:30 | Launching the first online guitar course | | 07:13 | Mentoring as being “a few steps ahead” | | 09:46 | Talking about Russell's books in Portuguese | | 10:20 | Entrepreneurship in Brazilian culture | | 11:19 | Achieving Two Comma Club X/10X awards | | 15:07 | Taking care of clients—lifetime value | | 16:25 | Victor’s hands-on social media approach | | 19:07 | Doing social engagement himself, not assistants/AI | | 21:46 | Integrating business activity with family time | | 22:58 | Motivations for breaking into the U.S. market | | 25:49 | Vulnerability: being 'Clark Kent' again abroad | | 27:41 | Process for breaking into a new market | | 30:20 | Importance of saying ‘yes’ and joining communities | | 32:10 | Victor’s English Instagram handle & follower challenge|

How to Connect with Victor

• Instagram (English): @victordamasio
• Special Offer: DM him the word “Russell” for a personal reply & special treatment.

Final Words

This episode isn’t just a masterclass in building an expert business—it’s a testament to the power of consistency, personalization, and community support. Victor’s journey proves that success is possible, whether you’re a “Superman” at home or a “Clark Kent” abroad—and that the principles of entrepreneurship, connection, and value endure across markets and languages.