Transcript
A (0:00)
What's up, everybody? This is Russell Brunson. Welcome to a very special impromptu Marketing Secrets podcast. I just got off an Inner Circle call, and it was so awesome. I wanted to share it with you. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. So I'm on Inner Circle call. Inner circle are my 25k members, and there's 100 of them. And we have the group closed. 100 people. And one of my. So once a month I do consult calls with all of them. And one of them today was with Myron golden, who is one of the coolest people in the world. And in the middle of this thing, he dropped like 10, 12 minutes of the coolest thing about how income and the different levels of income. And, like, it was so good. I want to share. So after he riffed on it for like 15 minutes, I was like, can I put that on the podcast? And he was like, sure, man. So I'm like, ah. So anyway, I'm doing this really quick for jump on the next call. I'm going to plug this clip in here. This will help you understand the levels of income and if you're stuck and where you need to shift and, like, what those changes are for you to get to where you want to be from income from a finance standpoint. And it's awesome. So listen right now, and I hope you enjoyed this episode of the Marketing Secrets podcast.
B (1:25)
There's a reason people who make a lot of money make a lot of money. There's a reason people who make a little money make a little money. And it's because income is the result of value created and offered in the marketplace, right? So value is what creates income. And there are four levels of value. And if you're operating on one of the lower levels, you can only make so much money, right? So the. And I'll just tell you what the four levels of value are so you can kind of wrap your mind around. There are four levels, but there are five resources. The top level of value, you. You have two resources you can use. So every level has one resource, but the top level has two resources. So the lowest level of value is implementation. That's the lowest level of value, that is the people who do the thing. So if you do the thing, you're the person who does the thing. You make the least amount of money. And I basically tell people in the presentation, if you're an implementer, I know how much money you make. You make somewhere between minimum wage and $80,000 a year. You make minimum wage if you're like working as housekeeping staff at a hotel or McDonald's or whatever, you make 80,000 a year if you're like a mechanic that works on Rolls Royces or Bentley's or something, right? So that's your income window. And then the next level of value. And by the way, the resource that you use at that level is your muscles. You use your muscles to make money. By the way. I shouldn't show that on camera, but it's here to protect you, not to harm you. Anyway, anyway, pardon my corn. I'm a corny dude, what can I say? So the resource, you use your muscles to make money. And the whole premise of the concept is that money is spiritual in nature. It is not materialistic in nature, right? And so if you're using a physical resource like your muscles to make money, then your income is going to be limited. If you want to make more money, you have to operate at a higher spiritual value, higher spiritual level. Does that make sense so far? Okay, so the next level of value, which is the second to the lowest.