Podcast Summary: The Russell Brunson Show
Episode: The Four Levels Of Value
Host: Russell Brunson
Guest: Myron Golden (via Inner Circle call clip)
Date: August 31, 2017
Overview
In this special episode, Russell Brunson shares a powerful segment from a recent Inner Circle call with Myron Golden, focusing on “The Four Levels of Value.” Myron breaks down why some people make significantly more money than others, explaining that income is directly tied to the value you create and deliver to the marketplace. The episode offers a clear roadmap for entrepreneurs to identify where they currently operate and how they can ascend to higher levels of value—and thus, higher income.
Key Discussion Points & Insights
1. Why Income Differs (01:25)
- Main Point: The disparity in income stems from the varying levels of value people provide.
- Quote:
“There’s a reason people who make a lot of money make a lot of money. There’s a reason people who make a little money make a little money. And it’s because income is the result of value created and offered in the marketplace.” – Myron Golden [01:27]
2. The Four Levels of Value (01:50–07:40)
Myron outlines the hierarchy, each with its unique resource:
Level 1: Implementation (Lowest Value) [02:00]
- Definition: “The people who do the thing.”
- Resource: Muscle
- Income Range: Minimum wage up to ~$80,000/year
- Examples: Housekeeping, McDonald's staff (minimum wage), expert mechanics (up to $80K).
- Insights:
“If you’re an implementer, I know how much money you make.” – Myron Golden [02:05] - Spiritual Connection: Money is a spiritual resource; those using only physical resources have capped potential.
Level 2: Unification (Second Lowest Value) [03:27]
- Definition: Managers who coordinate and oversee implementers.
- Resource: Management Skills
- Income Range: ~$40,000 to $250,000/year
- Examples: Taco Bell manager ($40K), middle manager or VP at Lockheed Martin (up to $250K).
- Insights:
“You don’t do the thing, but you manage the people who do the thing.” – Myron Golden [03:30] - Key Thought: Working harder within this level doesn't dramatically increase income.
Level 3: Communication (Second Highest Value) [04:30]
- Definition: Those who use communication to move people emotionally and convey powerful messages.
- Resource: Mouth (Communication)
- Income Range: ~$100,000 to $100 million/year
- Examples: Car salespeople ($100K), A-list actors or musicians (up to $100M), speakers, authors, top salespeople.
- Memorable Anecdote/Insight:
“I’m not talking about people who communicate a message from their head to somebody else’s head, but people who communicate a message from their heart to somebody else’s heart.” – Myron Golden [04:40]
“Communication is the second highest level of value. And people who don’t get really good at communicating can make a lot of money. People who resist communicating... they just hate money, right?” – Myron Golden [05:25]
Level 4: Imagination (Highest Value) [06:18]
- Definition: Creators, visionaries, and strategic thinkers who leverage both mind and money.
- Resources: Mind (Imagination) & Money
- Examples & Scenarios: Investors, entrepreneurs, trading stocks and commodities, highly successful business creators.
- Key Insight:
“Your mind is your greatest resource for creating wealth. But most people, we’ve been programmed our whole life not to think. Right?” – Myron Golden [06:40]
“The difference is how they use their mind.” – Myron Golden [06:50]
3. The Spiritual Nature of Money [02:35, 06:40]
- Money is not material, but spiritual in nature. True wealth creation happens as people ascend the levels—moving from physical to mental and spiritual resources.
4. Limiting Beliefs and Mental Programming [06:45]
- Most people don’t truly think for themselves; instead, they’re just “regurgitating pre-programmed responses that were programmed to them while they were plugged into the matrix.”
5. Skills Required at the Top [07:15]
- Myron mentions his own program “Mind Over Money Mastery,” which centers on developing:
- Mouth mastery (communication)
- Mind mastery (imagination/mental)
- Money mastery (leverage investing/capital)
Notable Quotes and Memorable Moments
- On Implementation:
“You make the least amount of money. If you do the thing, you’re the person who does the thing.” – Myron Golden [02:04] - On Unification:
“You don’t do the thing, but you manage the people who do the thing.” – Myron Golden [03:30] - On Communication:
“It almost doesn’t even seem fair... that people who talk make more money than people who move things and hammer nails and dig holes, but they do.” – Myron Golden [05:08] - On Imagination:
“Your mind is your greatest resource for creating wealth. Most people, we’ve been programmed our whole life not to think.” – Myron Golden [06:40] - Practical Motivation:
“Sometimes people will be physically diligent so they can maintain a state of mental laziness. So they won’t work hard at learning a new thing, but they’ll work hard at doing what’s already not working.” – Myron Golden [05:45]
Timestamps for Key Segments
- [01:25] – Introduction to the four levels of value and why income varies
- [02:00] – Level 1: Implementation explained
- [03:27] – Level 2: Unification explained
- [04:30] – Level 3: Communication explained
- [06:18] – Level 4: Imagination explained
- [06:40] – Discussion on true thinking and mental programming
- [07:15] – Overview of “Mind Over Money Mastery”
Conclusion
Russell Brunson, through Myron Golden’s dynamic teaching, reveals the hierarchy of value creation and how entrepreneurs can intentionally move up the ladder to unlock far greater earning potential. By shifting from physical labor to communication and finally to imagination (backed by financial leverage), anyone can ascend to higher levels of income and influence—provided they’re willing to think differently and operate in a more spiritual (non-physical) realm of value.
For those looking to break income ceilings or realign their focus as entrepreneurs, Myron’s practical framework offers both inspiration and a concrete roadmap for transformation.