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The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
00:34:42
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This episode is brought to you by Amazon Business. How can you free up your team from time consuming office tasks? Amazon Business empowers leaders to not only streamline purchasing, but better support their teams so they can focus on strategy and growth. Free up your teams and focus on your future. Learn more about the technology, insights and Support available@AmazonBusiness.com on WhatsApp. No one can see or hear your personal messages. Whether it's a voice call message or sending a password to WhatsApp, it's all just this. So whether you're sharing the streaming password in the family chat or trading those late night voice messages that could basically become a podcast, your personal messages stay between you, your friends and your family. No one else, not even us. WhatsApp message privately with everyone.
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What's up everybody? This is Russell. Welcome back to the show. I hope we enjoyed last episode where we talked about the ClickFunnels Connect event. You had a chance to hear from me and McCall Jones and now I'm gonna take you guys to the second part of that ClickFunnels Connect event. This one we've got one of my friends, Bridger, who has built an amazingly cool community and business here. He's spoken funnel like live in the past. He's been in my category king group and a bunch of other things. And yeah, just someone who I love, a lot of love and respect for. And when we did the Clickfunnels Connect event in Salt Lake, I was like, hey, you live around here, do you wanna come and speak? And he did. And he, and he shares some really cool things, very tactical things you guys can model and use very, very quickly in your business. Some things like we're literally discussing right now at Inner Circle that most people know about. And he just talked about it, which is cool. And then the way he ended his talk was really powerful as well. So listen to Bridger's presentation. I hope you guys love it. And Afterwards, go to clickfunnelsconnect.com and go see if there's a meetup happening in your local area. Maybe you want to host one. So it's all happening over ClickFunnels Connect, a little mini funnel hacking live happening in your hometown. And me and Todd are gonna be popping in and showing up with some of these things and you throw an event, I might show up at your house. So go check it out. Click clonalsconnect.com that's it. I'm going to pass it over to Bridger and hope you guys enjoy this presentation.
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This is the Russell Brunson show. All right, welcome y' all. Good to see you. Grab a seat, grab a seat. I've got a short period of time so I'm going to go fast. Does that sound good, you guys? Cool. I'm going to get more tactical and real stuff about this question right here. You might be able to see it, might not. But don't underestimate the power of word of mouth, Word of mouth marketing and how to get more people to talk about you. The more I've been in business, the more I have realized a lot of this world comes down to if I go to Earl. Earl, what do you think of Russell Brunson? He's awesome. I don't know if you guys heard that, but he said he's awesome with some enthusiasm. But if Earl said, ah, he's all right, that's it doesn't matter if Russell spends $2 million on marketing. If Earl's like, ah, it was okay. I'm probably not going to come to this event. But if Russell's like, what did you say again? He's awesome. He's awesome with enthusiasm. I'm like, oh, shoot, I'm going to show up, I'm going to be here on a, what is it today, Friday afternoon to come hear Russell talk and be at this place. There's so much power that happens offline. I had a good mentor. This is years ago because I wanted to be. I'm in the clickfunnels community. I love this community. I was in Category Kings last year. Like I've been at FHL 2019, 2020. I've been the last six years in a row. Like I am a funnel hacker. I love this group of people and I love so much the online automation and making ads and just being behind the screen and no one sees you. And then the more I've been in business, the more I've realized it's a pretty small world. I had a good mentor in college. Tell me that. It's a very small world. And this could be when you're getting jobs, when you're finding partners. What do people ask? Hey, what do you think of Bridger? It's like, ah, he's alright or no, he's awesome. You got to have him on your team, you got to partner with this guy. That little difference makes the world the absolute world. So how do you accomplish that? We're going to talk about that in the next, what couple minutes we got here. I'm on a short timeline. Does that sound good? Yeah. Okay, let's do it so briefly. I just if you know my. I'm going to give you 30 seconds on my story. We're not here to talk about me, we're talking here to talk about you. But just so you know where I've come from a little bit. So I went to, I started a two year church mission in Taiwan which was phenomenal. Spoke Mandarin Chinese. I always tell people I raise capital now I run investment funds for a living and then we teach people how to run funds online. People is it hard to raise money? I'm like I went and taught religion in a foreign language for two years. Everything's easy after that, you know what I'm saying? It is hard to sell religion door to door. So which I love I mentioned it was funnel came home, I started six businesses my first years of college at byu. One of those businesses. Long story short I found out my dad was running a huge fund. I had no clue. I grew up in Sandy, Utah. Right down the road in college I come to find out my dad at the time was running a fund. He's one of the co founders. Twice as big as Cardone Capital is today. That was years ago. Today they are now literally 10 times bigger than Cardone Capital. Aum wise top five real estate firm in the world. My dad is now retired. They are, you probably see their office building from here. They are in Sandy, Utah headquarter. They have offices all over the world but headquartered in Sandy, Utah, Utah real estate fund buying multifamily real estate, all sorts of stuff. So I my dad drove a car with a dent in the door. Like we just lived a normal life in Sandy, Utah. Like nothing special. In college I come to realize, I come to find out my dad has a bunch of money and I'm like dad, why haven't we ordered? Like you know, why can't I order a soda at the restaurant? Because we're all saving money and you're running a multi deca billion dollar family of real estate funds. Like where's the disconnect, right? And anyways, long story short my dad started to teach me about investment funds, how funds are built. This is the world of private equity, hedge funds, venture capital, real estate funds. This world which I thought was pretty unique with anything in life, once you start to learn about something, you start to recognize that thing in your life, right? So I started to recognize opportunities for that. In college I found an opportunity. I was in an intern and working a job at school at the company I was at, I found an opportunity where I could start A fund to finance the clients that were coming through. They loved the idea. I took it to the owners, the business. We set up this entire fund. And I was like, crap, now I gotta raise money. Who am I gonna go talk to? I'll go pitch my dad. Apparently, he's got tons of money and he doesn't spend it on us kids. It's gotta be somewhere. So I sat down with my dad on a late Sunday night, and I said, dad, how would you like to be our first investor into our fund? And he kind of smiled and laughed and said, bridger, I have the money to invest, but if I invest in your fund, it would ruin the experience of you raising money on your own. This will be a crutch that you'll never be able to recover from. And he said, no. And he didn't invest. He's never invested in a single fund deal, anything I've done until about two months ago. He wrote his first check into this brand new fund. It was like our fourth fund we've ever launched. He wrote a quarter million dollar check, which is kind of cool. That's pretty small for him. I was like, that's like his entry level check. I barely got him. But we closed now, so you clap it up for that. That's pretty cool. Got our first check from Mr. John Pennington. All right, sorry, I'm going too long here. So I ran these two funds in college. They did well. We started to. Me and Mason started to help people online. We started with a small course. We then scaled it. It took off. We did $2.5 million in sales. We followed everything Russell said. We did the weekly webinar. We started Monday, Tuesday, Wednesday, Thursday. We went live Friday, Saturday, Sunday. We closed it and we restarted Monday. Anybody done this before? Russell at FHL 2019 said, I've never met someone who's done that model for a year and what not been very rich. And we said, all right, we'll put it to the test. We did 38 weeks in a row every week, which is a grind. We did $2.5 million in our first year. Are we okay? Okay. Sound checks. Telling the truth. I know I speak with power, but I didn't know it was that much power or I was gonna get shocked from God. Maybe I said something wrong. I was gonna get a lightning bolt. Take me out. Okay. They're doing sound checks. Okay, people on zoom. We just had. The whole building just shook. So we're good. I don't even know what I was talking about. Oh, yeah. We launched it went well at weekly webinars. Man. Back to expert secrets. It was amazing. We've now scaled fund launches. We've had over 100,000 people take one of our courses online. We've now evolved more into an incubator program. We help people launch their funds, which is kind of cool. And then I run two funds currently. It's a crypto blockchain investment fund and then a GP stakes fund. We manage about $50 million AUM right now, which is kind of cool. So I practice what I preach. This is what we're doing all day, every day. So enough about me. That gives you a little bit of the journey of what we are doing. So I'm in this game of reputation. I'm in this game of capital raising. I'm in the game of partnerships and deals and big money. We're pitching huge family offices. And back to the original concept of word of mouth spreads faster than you think. I'm relatively young in my career. All of you in this room are relatively young. And I'm going to say that with a cat. Like look no further than Mr. Warren Buffett. 99.9% of Warren Buffett's wealth was created after he turned 65 years old. After retirement age, he is the epitome of compounding interest. And he's now 93. 90, something like that. Let's call it about 30 years. 30 years. After 65, people overestimate they can do in one year and underestimate they can do in a decade. How can we build a reputation, a brand that cascades and goes on and on? Does that kind of make sense? I've thought about this a lot. How do we play the long game? Running investment funds is a long game. A lot of our funds are 7, 10, 12 year funds. I mean they're long term gains. But if you do this right, you can become very successful. So on this, are you guys cool if we get into like some tactics, some like real stuff. So the first thing, I'm sorry, first thing I'm just gonna say this is us real quick. We have this concept like oh, we're gonna over deliver, right? I think it's a little, it's been just overused this term. I think it's still true. I like just get people results. Who does like a coaching group in this, some kind of coaching get people results.
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If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that can build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring, the right who's Indeed is all you need. Indeed gives you the ability to stop struggling to get your job post seen on other sites. Because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic to your funnels is going to see it. Means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up. Indeed. And that makes a huge difference. In fact, according to Indeed data, sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire now. With Indeed sponsored Jobs, there's no monthly subscriptions, there's no long term contracts. You only pay for results. They may be wondering how fast is Indeed. Well, in the minute I've been talking to you. So far, 23 hires were made on Indeed across the Indeed network. So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the Show Get a $75 sponsored job credit to get your job more visible by going to indeed.com clicks. Just go to indeed.com clicks right now and support our show by saying you heard about Indeed on this podcast. Indeed.com clicks, terms and conditions apply. Are you hiring? Indeed is all you need. All right funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting right attention. I'm sure you know what I mean. Isn't it a pain when you See the weirdest ads showing up in your feed. Ads for things you know you would never use in a million years. And you start thinking, that person's wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn Ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business, are hanging out. And their targeting options are unreal. You can target by job title, industry, company size, role skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign. So you can try it yourself. Just go to LinkedIn.com clicks that's LinkedIn.com C L I C K S. Terms and conditions apply only on LinkedIn ads.
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We had a coaching group for wow, like, let's coach, let's sell the webinar. We're so focused on marketing. We've pivoted so much in the last year and a half to just results. Results speak louder than words. If I go up to Earl and say, how was fun? How was working with fun launch? He's like, ah, it was all right. It doesn't matter. If we spend a million, we spend one point. Where's Adam Smith, my cmo? He's right here. There's Adam Smith. Amazing marketer in the room right here. Has such a cool click funnel story, by the way, if you guys ever want to interview somebody cool, Adam, you, like, slept in your car, like, kind of like, like changed your life, like, was broke. Anyways, very cool story. So Adam's our CMO right now. Spends. You spend about 1.2, 1.3 million a year in ads for us, that means nothing. If I go to Earl and say, how was working with FunLaunch? And he's like, ah, it was okay. We could spend 4 million in ads. It doesn't matter. I need people in our community. If you meet somebody, say, how was working with Bridger in FunLaunch? Oh, it was awesome. You gotta join. And we sell high Ticket things. Most of our products are 30,000, $40,000 in that range. If you're spending that kind of money, it's gotta be that kind of experience when someone joins and so getting people real results. I was with Pace Morby. You guys know Pacemorby. A few weeks ago. I was with him just a few weeks ago. We were talking at the table, same exact thing. He's like the secret to all of our. Yeah, he's like, yeah, we're good at marketing but the real secret of what we do with sub 2 and pacemorby is we get people results. And those people tell their friends, you got to go check out this Pace guy. I'm sure a lot of you have had that with Russell Brunson. Who's told somebody about Russell Brunson? Isn't that like I've done it, I've pitched you like a hundred times. I'm like, there's this guy I know, he's in Boise. It's like people don't live in Boise, but he's in Boise and he's got these awesome books. You gotta go check it. Just start, just read Expert secrets just once and see if it changes your life. And I bet you've sold more books and have rooms filled like this because of that than all the marketing done combined. I would assume because the opposite would also be true. If it wasn't that good, if it was a little fluffy, whatever we'd been, ah, you know, I read his book. It was okay. It didn't really work out. Right. Russell got me real results and I'm guessing a lot of you real results. Right? That's why you're here. Can I get an amen? Amen. Alright, now let's get to tactical stuff. Sound good? Okay. That's like in person, which is stuff I'm going to now go online. A little bit of just some cool things that I've started to do to build a long lasting brand for me. Does that sound good? Okay, can you guys see the screen? Kind of. This is called a. I didn't know about this until about three weeks ago. A knowledge panel on Google. Any of you can Google your name right now and or your company. This is funlaunch right here. I'm going to throw a couple of slides if you can't see it. FunLaunch. Can you see all these cool pictures and stuff right here? See all that? That did not exist three weeks ago. I had to come here. I clicked these three buttons. I claimed this knowledge panel. I'll show you right here. Here's Russell Brunson's Knowledge Panel on Google. This pops up when you type in Russell Brunson right here. If you click these three little buttons, this pops up. It's very zoomed in. It says, claim this Knowledge Panel. Today I could have attempted to claim the Knowledge Panel, but then I got to show like an ID and I got to prove that I'm Russell, which I'm not, so I wouldn't have worked. But I went and claimed fun launches Knowledge Panel, which is my company. I went and claimed my own Knowledge Panel. And then guess what you can do. You suggest to Google all the photos and pictures you want shown for your company and team. Isn't that kind of cool? So, like, an easy, like, quick win from today's, like, little tactical thing. Go claim your company and or your name and build out a Knowledge Panel. I think there, there's me right now. I claimed this Knowledge Panel bridge funding. I suggested they use this photo or it's like my thumbnail photo. And I suggested a bunch of other things to add. Now this changes, like every time I've been checking on it. They keep putting in different things. It's really interesting. But go claim your Knowledge panel and start doing this to build credibility. Furthermore, Reddit and Google reviews people. We found we paid for all this very expensive marketing stuff to track our users before they bought something with us. We found they. They clicked on our stuff 11 times, roughly 7 to 11 times. Different things. Podcasts, blogs, article. They were like, they touched, isn't it? So it was so interesting. Me and Adam did this. They touched like, every part of all these different things. And what was our average time? It was like 45 days. Is that right? Yeah, it was about 42, 42 days. And then they would spend $30,000 with us. And then we were like, what else are they looking at? Reddit. Reddit has 2.2 billion users last month. What are people saying on Reddit about your brand? It's a much more trusted source. If I'm gonna look up something, I'm gonna Reddit and see what the results are. So what we found is that actually there was a few things, but wasn't that much stuff on Reddit about us. So what we did a couple weeks ago, we went and actually created a Reddit thread for ourselves. And it was, hey, has anybody ever worked with Bridger Pennington FundLaunch? And then I think Adam made the first comment like, yeah, they're awesome. They're really cool. But it started the thread right Furthermore, we launched Google reviews for our business to get reviews. Now, a little note on reviews. This is what's worked for us. You guys, cool tactics. Yeah, Just give you the real, real. So it's. I could just ask. I love picking on Earl. Me and Earl joined Stephen Larson's thing, how it went ago, 2019. 2020, something like that. It's crazy. Good to see you. But Maybe before that, 2018. Maybe. Yeah, 2018. That's so cool. Good to see you. So I keep picking on Earl. So Earl, if I'm like, earl, can you go review my business? You may or may not do that. Everybody does that. So we did a little different tactic. Take the restaurant analogy. If I'm at a restaurant and the waiter says, hey, can you review our business? I am like, I'm not going to review your business. Oh, we'll give you a $5 coupon. I'm like, I don't need your five dollar coupon. Anybody done this before? But if the waitress came up to me or the owner of the business says, hey, we're doing a competition right now. If you put a review and name one of our employees, whoever gets named the most by the end of the week, we're going to give them a $250 prize to one of our employees. I, Bridger, am much more likely. If I have a really good waitress, I'm going to put the review and name her. Oh, Lisa was so amazing. She helped us out because I want to make sure I want to gift Lisa. Hopefully she wins the $250. Does that make. We tried this. Our reviews, like tripled because our clients are wealthy, they don't need. Even if we incentivize them for reviews, it didn't work. But if we said, hey, if you write a review and name an employee that's worked with you at our company, we're going to do a big reward that we're going to send them and their family to a spa for the day or whatever the thing was. Does that make sense? Very useful. We got tons of reviews and Reddit things the last few weeks doing this kind of cool. So you have an online brand reputation that's going to live now further than you. Okay. Is this useful? Yeah. Should I keep going? Okay, a couple more things. I would say pay to be verified. This is the. This is. You probably can't see this, but as of recent, Meta, which is Facebook, Instagram, Twitter, which is x and then LinkedIn have all allowed you to pay to be verified. All of you. This is the best Money you will ever spend even if you don't have a following. Verify your account number one. It claims your name and then it also helps people have a landing page if they meet you. Maybe you don't have a personal landing page. They can land on your thing and meet there. Sound good? You're with me. Say yes. All right, I'm just going fast. We're going tactics here. I create a homepage just for myself, just so it would sit there. Now this is funny. So this one looks beautiful. This is our like just bridgerpaintington.com just so we would have some SEO tracking. We made bridgeropennington.com which is my middle initial like five years ago. And it was this ugly, ugly landing page that we made it like. It was one of my first attempts on clickfunnels. You know, your first funnel you've ever built. I was like, I'll just make one for me. And I guess that shows you about my ego. I thought it was so cool, I'm gonna make a landing page for me. But no, I was like, I was just trying to test out a funnel. It was so ugly. We found it the other day, but it had ranked because it was old. It had ranked so well. When you looked at my name, it was like one of the top. Cause it just had been around for five or six years. So I would suggest all of you grab your domain of your name and create a landing page that sits there. It'll start ranking SEO wise. And then what we did is we just redirected it to our new beautiful page we just built. Does that kind of make sense? But now it ranks really well and like it's one of the third search results when it comes up. It's Bridger o Pennington. It redirects to bridgerpennnington.com yeah. Useful at all. Okay, next thing, I want to share something cool. I think this will be one of the most powerful plays in the next 18 months. I debated sharing this or not because I didn't want you all to know the secret. But I'm like my clickfunnels family. We're here. This is my clickfunnels crew. I wanna share something I think is very powerful that I think will be a huge thing for marketing the next 18 months. And probably like most things, it gets saturated, everyone uses it, the costs go up and then they move on to something else. This is brand new. Russell said inner circle. You guys been talking about this a lot. Maybe some of you know about this, but I wanna ask the Question to cue this up. Didn't Andrew Tate get canceled? You guys remember this? Remember the COVID days when things were getting shut down and canceled and it was crazy, dude, I do not forget. I'm not forgetting all the crazy things governments and people did during COVID One of the things was love him or hate him. But Andrew Tate got deplatformed pretty much every social media account. So Facebook, TikTok, YouTube and Twitter banned Mr. Andrew Tate. Why do you still see Andrew Tate stuff all over the place? It didn't slow him down. It almost gave him more fuel. Isn't that interesting? Like, why? Anybody know? They literally banned him off the Internet. And I saw more Andrew Tate content than ever. Anybody know clipping? He has a community of 100,000 people in Hustler's University. Mostly young men ages 12 to 16 years old. He paid them to post his content for them, for him. He would upload a library of Andrew Tate content. Any of these hundred thousand members could start posting it online. And he went very viral because he's such a, you know, just crazy person. And he would pay. If you got an account over, I think it was like 10,000 followers, he'd pay you a thousand bucks. Or if you got a verified account on TikTok, he would buy your accounts from you and or pay you for the views. Did you guys know this? Anybody know this? This is how Andrew Tate became one of those popular people in the world. He had an army of people posting for him.
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What's up, everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap, is what this new podcast season is all about. It's called this is Small Business. And lately, I've been hooked. Seriously. The host, Andrea Marquez, takes you behind the scenes with real founders. People who don't just dip their toe in the water. They cannonball into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered is. These aren't sugar coated startup stories. These are moments of panic and pivot and hustle and breakthrough. And every single episode is loaded with lessons you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow. This is small business on Apple podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.
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The Hoover Dam wasn't built in a day and the GMC Sierra lineup wasn't built overnight. Like every American achievement, building the Sierra, 1500, heavy duty and EV was the result of dedication. A dedication to mastering the art of engineering. That's what this country has done for 250 years and what GMC has done for over 100.
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We are professional grade.
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Visit GMC.com to learn more. Assembled in Flint Hamtranch, Michigan in Fort Wayne, Indiana of US and globally sourced parts. We talked about this at Category Kings a year and a half ago and I was like man, I wish we could do this. And ta da just as a few weeks ago I was with the founders of wop. They just created a very easy platform for all of us to do this. You guys want to see it? I have no affiliation with them. I just wanted to share with you because I think it's pretty cool. We just spent a bunch of money on it. This is Wop. Okay. This is a clipping service that does this for you. They have I think it's like 15 to 20,000 Clippers currently on the platform. What you do, you probably can't see this. I'll zoom in on one. Here is Mr. Dean Graciosis. He's on there. Okay, I'll zoom in a second. But you'll see this is $1 per thousand views. He's paid out almost $10,000 on this, meaning he's gotten around 10 million views. Paying clippers right through this to post his content on different pages on their own personal stuff. It's not coming from Dean. So imagine if you got 10 million views of other people talking about you and your brand wouldn't that be kind of cool. Can I get a yes? Okay, so let me show you an example. This. Let's see if the audio works. Should work. Okay, this is an example of a clip. So this one, this was $5 for 1,000 views. It had to be user generated content. This video got 400,000 views and Ian Grazi paid this kid $2,000 at the end once he got the result. Okay, I'll play the clip for you. Iman Gatsi is giving away $250,000 in prizes, including a McLaren, five Rolexes, and more. He's doing this through his make money online challenge. I just joined it and it's actually insane. Starting on the 27th of April, we're gonna learn step by step how to make a real income online or from scratch. It's all free and links in my bio if you want to join. Isn't that kind of cool? What if you had hundreds of people doing that for your brand for your challenge right now? Would you pay a few dollars for that? I know I would. I would allocate some ad spend that goes to Zuckerberg that their CPMs are going through the roof right now. I would allocate some dollars. Here, let me show you another one. This is Dean Graziosi. He got a million views from the clip I'm about to share. The Clipper earned $1,000 and Dean sets the price. He said, I'll pay a dollar per thousand views. You set the price and it's just a bidding auction. Clippers can decide it would work with you or not. Okay, I'm going to share this next one. You guys ready? If at the end of your life someone said, how was your life? And you said, it was good, I'll be really sad. As you're watching this right now, maybe you're going through something. Maybe a boyfriend left you, maybe a girlfriend you found out was unfaithful. I don't know. There's a lot of things maybe you could be stressed about. School. Guess what? It won't last. It won't last. And that's really the way life is. I mean, think about it. Okay, you get the point. It's just a video from Dean. There's no pitch. This is just like a brand awareness campaign from Dean. Isn't that kind of cool? He uploads all of his content of. I don't know how much content Dean has. It's got to be terabytes and terabytes and terabytes of content. He just gives them all the content they Clip it up, chop it. They. A lot of these clippers are smart. They put it through AI tools that slice it. They'll post 30 or 40 videos to find one that goes viral, which is great. And if they don't go viral, you don't pay them. They only get paid if the views happen. And WOP has created a great system where they track all the views for you. It does. All on the platform. Isn't that kind of cool? Okay, this is brand new. I was with the founders of WAP. They just released this in the last three or four weeks. This is a brand new service and WOP's made it super simple. Really cool way again to get other people talking about you in different ways. You'll start seeing, you see a lot of these people on TikTok or Instagram. Oh, you got to check out this brand and this thing and it just looks like it's organic content. In reality, they might be being paid on the back end to do a clipping service. Does that sound cool? Okay, I know I'm short on time. Probably out of time here, am I? Alright. Oh, I'll just go all day then. Perfect. Just kidding. I want to share one last story and then I'll give the time back to you guys on this. People talk more than you think. And furthermore, what we do and.
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Who.
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We partner with, who we do business with really matters. I'm telling a real story. This happened right here, down the road in Salt Lake. You know, Salt Lake City, Right here. I was in my career, starting out. I was young. I had started this company, we were taking off, we were running our businesses. At 25 years old, I get invited to this guy's office building. Beautiful. I walk in, this guy is twice my age, he has a private jet, drives a Lambo Rolls Royce. Huge house, Beautiful. It's right down here in the Valley. I walk into this beautiful office, I sit down, this guy pitches me. He's twice my age, I'm 25. He says, Bridger, I want you to be a partner with me. I have about a hundred million dollar portfolio. I need to convert this thing into a fund and help build a big fund. I know you're the fund guy. I'm going to give you roughly 25 to 30% equity in this business and we're gonna go scale this thing. Dream come true. I heard like an ah over here. Dream come true, right? I come home, I'm like, I'm married. I'm like, honey, we did it. All of our hard work, like this is it. And she's excited, I'm excited, hey, let's do this. We're like, okay. And I'm a faith based person. I'm like, we gotta pray about it. I pray over everything. And I don't. God doesn't talk to me all the time, but when he does, I've trained myself to listen. We kneel down, we pray, me and my wife. And again, I don't always get answers, but this time I got a distinct answer. No, do not do this. And I've decided in my life, if I actually ask God for an answer and if he tells me something, I am gonna follow. Because then why are you asking in the first place? Too many of us, myself included, we negotiate with God and stuff. It's like, no, God knows what's up, okay? He tells me no. And I'm like, cool, we're fine. I have no rhyme or reason. I then leave. The next day, I call the guy up, I say, hey, just for personal reasons, I just don't feel good about it. Sorry, I just, we can't do it. And he's like, are you serious? And he's like, alright, good, whatever, go on. Like, kind of like you're dead to me. Like, good luck with your life. Like, all right. So I go on, a couple weeks later, I get another phone call from a different guy. Bridger, come meet with me. I'm like, all right. So I go to this guy's office, high story. We're looking over the valley, it's beautiful. Pretty much the same pitch, 100 million dollar fund. He's like, this guy drives a Ferrari. He's very successful dude, twice my age. Let's do a fund together. Bridger. I wanted to be my partner. I'm like, that's why we said no to. The first one is for this one, right? I come home to my wife, same exact story. We kneel down and guess what the answer is no, do not do this. And I'm like, is this me? Is this actually God? Is this just a feeling? Because it was just a feeling, you know, But I really didn't feel good about it. And I said, I'm going to follow. So I said no. I called the guy up, said, hey, it's not going to work out, sorry. And he's like, alright, see ya. And I go live my life and nothing comes of it. I just run my businesses, we start growing, I launch another thing. This is a year, two years, three years, four and a half years later, I've thought about that. I'm like, why Did I say no to that? It was so interesting. Four and a half years later, the first guy gets raided by the FBI, takes out his whole company. Multi 15 million dollar Ponzi scheme. He's been stealing money from people. First guy, second guy, six months later, allegedly a 500 million dollar Ponzi scheme. Coffeezilla does a full thing on him on YouTube. Blew up. You probably know some of the people. I won't say their names, but you probably know them because you live in this valley. You'll know the people I'm talking about. And I came home, I showed my wife. I'm getting emotional about this. I showed her. I'm like, wow, God is good. And we knelt down and we said, we said a prayer of gratitude. We said that is life ending for someone like me in the financial space to go and be in? Even if I was even partnered or somewhat associated with those folks, like, it just taints your career forever. And I thought, man, God knows more than we do. Sometimes we don't figure it out for a long time. And my invite to y' all is, as much as we love to talk business and all the cool stuff, be in tune, be close to God. I think especially since COVID this, our world is kind of in commotion and I think we need more God more than ever. Whatever that means to you. And I'd invite you to bring that into your business. I think the ripple effects of everything we do matters. Who you hire matters, who you fire matters. The offers you produce matter because there are ripple effects in your clients and the people around you, your neighbors. How much influence does a boss have over their employees? Huge. It really matters what me and you do and bring the Lord into your conversations a little bit. And it's drastically changed my life. And I'm still on the journey. I'm not perfect at all, but I try to be. You guys are amazing. I love the ClickFunnels community. I love Russell for bringing me here today. And this is a great spot. So thank you so much. My name is Bridger Painton. You guys are amazing people when we go out there. Thank you all. Thank you.
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Do you have a funnel? But it's not converting. The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline. Com podcast. That's sellingonline. Com podcast.