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The Russell Brunson Show
The Law of the Harvest: Success Starts with Daily Seeds | #Success - Ep. 05
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Hey there Ryan Reynolds here. It's a new year and you know what that means. No, not the diet resolutions. A way for us all to try and do a little bit better than we did last year. And my resolution, unlike big wireless, is to not be a raging and raise the price of wireless on you every chance I get. Give it a try@mintmobile.com switch $45 upfront.
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Payment required equivalent to $15 per month. New customers on first 3 month plan only taxes and fees extra Speed slower above 40 GB on unlimited. See mintmobile.com for details. This episode is brought to you by Atlassian. Atlassian makes the team collaboration software that powers enterprise businesses around the world, including over 80% of the Fortune 500. With Atlassian's AI powered software like Jira, Confluence and Loom, you'll have more time to do the work that matters. In fact, Atlassian customers experience a 25% reduction in project duration per year. Unleash the potential of your team@atlassian.com Atlassian.
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Do you have a funnel? But it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast that's sellingonline.com podcast this is the Russell Brunson Show. What's up everybody? This is Russell. Welcome back to the podcast. Excited to be hanging out with you guys today. We're leading up to Funny ACCU Live. I am like, like neck deep in presentations and everything and so I'm creating all these presentations as I'm thinking about stuff. Like I have all these ideas that flood in my head that don't have to do with my presentations. But I'm like what do I do with these? And I'm like podcast. So I'm going to jump into this episode and give you guys something that once again is. It's almost like the, the byproduct of me mass thinking about things for presentations for fhl. And then it's kind of like the, it's like cutting wood and it's the sawdust on the side. So here's some sawdust that hopefully will be valuable and I think it'll be awesome for you guys. But I've been thinking a lot about it in a couple of different areas of my life. My business, my life, my family, my relationships. A lot of different places that this concept comes in. I'm sure a lot of you have heard this before, but the concept. I'll talk about the. I'll give you the title and the concept and where it comes from. And then from there we'll dive deep into the, like, all the stuff behind it, how we can use it to have better lives, make more money, have more success, all that kind of stuff. Like, everything ties together. So the concept is called the law of the harvest. Now, are you guys familiar with the law of the harvest? You think about this, it's pretty simple conceptually. It's like you go out there and you've got a farm or you've got something, right? And you're planting seeds. You're planting seeds. If you plant seeds, what happens over time? They grow. And then you can reap what you sowed, right? You sow the seeds and you can reap them. In fact, in The Scriptures, in 2 Corinthians 9, 6, it says, he which soweth sparingly shall also reap sparingly. And he which soweth bountifully shall reap also bountifully. Okay? So that's the concept is like, if you wanna go out there and, you know, again, I'm not a farmer, but I am from Idaho, so I see farmers. But if they go out there and they only sow a couple seeds, they'll get some crops. Not very much, right? But if they sow a lot of seeds, then they have a big crop and they can take it, they can sell it, they can make a lot of money, right? And so I've been thinking about this law of the harvest because it's true in, like, literally, like, almost every area of our life. If you think about this, like, all of our life, everything we're doing right now is like, outputs of something we've done prior, right? And it's like if you're in a spot in your life where you didn't put. You didn't plant seeds for a long time, then right now you're a spot where maybe you're not reaping what you would want to, right? Or maybe you've been like, you've been planting seeds like crazy for the last year, two years, five years, a decade of your life, and. And now you're starting to reap the benefits of that, right? I think about myself, like, when I got into this business, you know, you guys have all heard me talk about my potato gun story, right? Back then, I was like, planting seeds and planting seeds, and there's little, you know, thing popped up and it was a potato gun dvd potato gun funnel. And they didn't make me a lot of money, but it was a little seed, right? But I kept, but I didn't stop there. I kept planting seeds and planting seeds and planting seeds, right? And some of you guys have seen the slide deck where I talk about this. But like it was like 100 and I can't remember, it was almost 130 different funnels I launched before Click Funnels, 130 seeds that I had put out there before clickfunnels came out, right? It wasn't just seeds of like funnels I was launching. It was also like relationships. I was getting know people, networking and building relationships and talking to people and helping them and promoting them and dah dah dah, right? I was planting all these seeds. So when clickfunnels came about, we had a big following. I had, I had people I could connect with who would promote clickfunnels, like, and so it all came down to like, to this planting of seeds, right? And it's interesting cause I see parts of my business, parts of my life that are drying up now. And I'm looking back in hindsight, I'm like, ah, it's. Cause I stopped planting like a good example that like we have a new offer coming out. And I was like, I want to get a bunch of affiliates to help me promote it. And I was like, I haven't talked to my affiliates in a couple years. Like I planted seeds for a decade building relationships, right? Eventually I passed those reigns on to Dave Woodward. He was planting seeds and then when Dave passed, nobody's really been planting those seeds. And so now it's like, I'm coming three years later. I'm like ah, like the harvest isn't there. So it's like, okay, I got to start planting seeds right now. What can I do? Start planting seeds as many places as possible to start building those relationships again, right? So the law of the harvest is interesting and I'm gonna talk about a lot of ways we can use this to grow and be successful in parts of our life. But I wanna talk about like first off, the main reason why this works, right? And you guys know I'm mildly obsessed with everything related to the subconscious mind. All the books I read are all about that. I recently bought subconscious.com for a really fun project that I'm gonna be working on with Annie Grace. Some of you guys know her, she's one of our cool clickfunnels funnel hacking members. But it's interesting cause think about Subconscious mind, right? Like, if you look at our lives, like, we come into this world and we have a blank slate, right? And then over time, we start building these habits and these patterns. And unfortunately, it starts when we're little kids. We don't know what's happening. We just like all these things in our environment are happening. It starts building these patterns in our subconscious mind. And most people live and die not ever knowing about this, and they're just on autopilot, and their lives are dictated based on stuff that happened with their little kids, right? But for us, it's like, we understand that. It's like our job is to start reprogramming our subconscious mind. How do you do that? Well, think about it. If you think about the law of the harvest, right, for years, sometimes decades, you were planting seeds, you didn't even know, right? Things were coming into your mind. It could be from music, from family, from movies, from kids, from people at school, whatever. These seeds are all being planted and the harvest is growing. And now you're wherever you are today, and you already have this thing. And the seeds that have been planted, you're like, you're harvesting. Sometimes it's not good. Maybe your health's not good. Maybe your mindset's not good. Maybe your business isn't good. And it's all because of these seeds that were sown earlier in your life. And now you're in the spot where you're kind of on the other side of that, right? And so it's interesting. And so a couple things. Oh, there's a really, really cool quote from. I don't have the quote in front of me, but Elsie Lincoln Benedict, my favorite author, one of my favorite authors, she's amazing, but she wrote about this in her book how to Get Anything youg Want, which we are republishing soon, which you guys are gonna love. But she talked about how, like, how do you stop those negative things? And she's like, well, number one is you gotta stop watering them. Because what's happening is that we've been planting seeds forever. We have all these habits that are happening, but we keep watering with our beliefs and our thoughts and our ideas. And she's like, if you stop watering it, they'll start shriveling and dying, right? So part of it's like, we have to stop planting the seeds if we don't want it to keep growing. And number two then is we start focusing. Like, what are the seeds we want to plant to get the outcome we want, right? We gotta reverse engine here's. The outcome I want. And then what are the seeds we're gonna plant? Okay, I'm go deeper in that here in a minute. But I want to step back because the first time I learned this was wrestling. Wrestling is like my first love. It's the first thing I had success with in life. And I never knew these things consciously, and although my coaches did, but we did these things, right? It's how I became a successful wrestler. A lot of you guys know when I was wrestling, I started eighth grade. My junior year, I won a state title. My senior year, I took second place in the country, went on college and wrestled in college. And wrestling for me was like such a perfect training program for me to understand, like, how to have success. My mindset, my brain. Because what would happen is you'd come into practice every day, right? And it was literally like us planting seeds like crazy, right? And we had to plant seeds in a lot of different ways. We had to plant seeds. Like I had to be in cardiovascular shape, right? So if I wasn't planting seeds for my cardio, right, I would reap bad cardio in a match, right? And I guess never wrestle if you haven't ever wrestled. Imagine this. In high school, it's six minutes, in college, it's seven. But for me to wrestle, six minute match, like, you have to. You have to be insane type of shape to be able to do that. A good example, when I was wrestling in Boise State, so I was in college, every day before practice, what we would do is we'd get to the school, we put on our running shoes, we go outside and we'd run with the cross country team, right? So we do the cross country running practice, right? Planting cardio seeds. Then practice would get done. Then we'd go to the stadium, football stadium, put guys on our backs. We'd go up and down the stairs, up and down the stairs, up and down stairs to build like, again, our lungs, our endurance, stuff like that. And that time the cross country team would be done with their practice, they would go home, and then we would go in and we would start wrestling practice, okay? Wrestlers are built differently. We're a little bit crazy. So I had to plant cardio seeds like crazy to be able to have cardio energy, right? I don't know if that makes sense, but I had to plant the seeds of cardio to be able to have that cardio energy when I needed it in the middle of a match, right? Number two, strength training. Like, I had to plant strength seeds. And so every single morning we'd get up at, I think it was 6am we'd be there at 6am to the gym, all the wrestlers together, and we'd get there to the Boise State weight training facility. We all lifted together. So planting seeds, okay? Because if I. You can't just, like, end the season. Like, I need muscles. Like, let me go work out, you know, it's all about planting seeds. For years, decades leading up to planting seeds. So I'd have the strength. So I. I got cardio seeds, strength seeds, right? Then it comes in. Now it's like, now I got to start doing the moves. And what's interesting, what I learned, I had a coach tell me this. I can't remember who it was, but definitely they were genius. But we'd go into practice, and we practice things, right? Practice over and, like, again. Practicing is like, planting these seeds or creating these, like, subconscious patterns inside of our mind. And it's crazy. And I don't have the stat in front of me, but, like, our conscious mind. If I consciously. If I'm wrestling, I see a move. If I consciously go for the movement, that's one thing. But if I can, if I drill my subconscious where subconsciously I see the move and I just hit it, I think our subconscious. I can't remember the stat. It's like 100 extra thousand times faster, right? And so what's happening in the mats? I'm consciously. Oh, there's the guy's leg. By the time I shoot, the guy's leg is gone because it's all like. It's just fast, fast, fast, right? So I have to drill something so many times that my subconscious mind just feels it. And the second it's open, boom. I hit the shot. I take it. If I had to think for. If I think for a half a second, I already missed the shot, right? So it's like we drill over and over and over and over and over and over again, right? And then I remember after a couple years in wrestling, I kept missing these shots. My head was out of position. I couldn't get things right. And one of my coaches said something. He said, russell, you realize we're in here every single day practicing. He's like, but practice does not make perfect. I'm like, what are you talking about? He's like, no. He's like, perfect. Practice makes perfect. If you're practicing the thing wrong over and over and over and over again, you're going to get it wrong. And we started looking at my moves, and literally, it was like. And wrestling it's all about. It's a game of, like, millimeters, right? Like, my shooting my head directly into their thing versus, like, to the side, my ear on the side. Like, having my head in the wrong position, having, like, not stepping in the right spot. Like, hips, hips in the wrong spot. Shoulders, elbows are like little tiny things. And so we got back to, like, in practicing, it wasn't, like, going practicing hard. It was like, okay, I gotta. I gotta get perfect practice, right? Like, I gotta figure out, like, perfect positioning. And so we start drawing slower and slower. It's like planting these seeds, planting the seeds. Like. Like building these subconscious patterns over and over and over and over again, right until the point where it's like, okay, now I can start going faster and faster to the point. Now it's like I can go really, really fast. And it's all perfectly. Because it's like I'm practicing so many, so many times, right? We build these subconscious patterns inside of our mind, and then what happens is, if you've done that correctly, then you go out in the match, right? I shake the person's hand, and as soon as the whistle blows for me, everything stops. Like, my brain, my conscious mind stops, and all of a sudden, this flurry starts happening. It's all subconscious. And it's the craziest thing. Like, I don't even know how to explain it because, like, think about this. You're in this. You're in an arena with all these 10,000 people screaming, matches everywhere, whistles being blown. It's, like, loud, noisy. You come out there, as soon as I shake someone's hand, boom. Then also, like, it just. Everything faded to black and this match would just happen. And I'm not thinking. It's just doing right? It's just happening. And it's all my subconscious is just like, we've drilled those instincts so many times. It knew what to do, when to do it, how to do it, how to respond, how to, like, in every situation you can think of. And it's funny because they talk about that. Athletes and other sports talk about, like, you get in the zone. That's what it feels like. When your subconscious is trained correctly, you get in the zone and just happens. It's just like, the most magical thing in the world. And for me, it was interesting because, like, every time I'd get in bad position or something bad would happen, I get stuck. And my subconscious didn't know how to react. All of a sudden, like, my ears would turn on and I could hear either my dad or my coach. I knew their voices, I could hear their voices speaking consciously, like, move your leg, move your arm. And I'd like, oh. And then all of a sudden, like I'd know. And then boom, I snap back in and it was just gone again into this thing. And so like, that's, I don't know, I love sports because I was able to see it, right? And so these seeds were planting of drilling the move over and over like tens of thousands of times, every move, every position, every angle, everything. So you just knew what to do and how to do and how to respond in these different situations. Right? And that's like the power of like subconscious programming, understanding how to do this. Right? And it's so fun. And so for me, it's like, I think about this like what we're, what we're trying to do is we're trying to plant these seeds, but you're planting them consistently over time. So they just show up when you need them. Right? So again, back to the scripture. He who soweth sparingly also reaps sparingly. So if you're not sowing these seeds, if you do it every once in a while, a little dabbling here and there, you're gonna reap sparingly. And he who sows bountifully shall reap also bountifully. So those who are doing it consistently all the time will reap bountifully. Right? If I just did cardio once a week, my lungs wouldn't have been able to handle in the match. If I just would have lifted, you know, every, you know, once or twice a week, the strength I needed would not have showed up for me. Right? Like that's the key to understand. So for law of the harvest, we gotta be planting consistently based on what we need to do. Okay? Now again, this is not just in wrestling or just in business, but it's all different aspects of life. Alright, funnel hackers, listen up. It's 2025 and let me ask you, are your B2B ads actually driving results or are they getting lost in the noise? You and I both know the pain of running campaigns that fall flat because they aren't seen by the right people. But here's the game changer. LinkedIn ads. LinkedIn isn't just another ad platform. It's the place where professionals live. I'm talking about the decision makers you dream about working with. CEOs, VP's, C suite powerhouses, 130 million of them all in one place. 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And suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages. Or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed Sponsored Jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on indeed get 45% more application than non sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long term contracts. You only pay for results. And let me tell you how fast this platform is. Literally, in the time that we've been talking right now, 23 people have been hired on Indeed Worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com clicks. Support the show, save time and find your next hire faster. Remember, when it comes to hiring Indeed, it's all that you need. And so I kind of mapped out three different steps. You have to really, to be able to do this correctly, the things that most people are missing. And so I'm going to walk through the three steps and I'm going to talk about how we do this in different areas of our life. Because the honest reality is we're not just planting seeds in one area of our life, right? Like right now in my life, I'm planting seeds with my wife, I'm planting seeds with my family. I'm planting seeds of my business, I'm planting seeds of my health. I'm planting seeds of my mindset and planting seeds like future goals, future plans, like future businesses. Like, I'm planting a lot of different seeds. And so you have to have a process for it. Otherwise it's just sporadic. And then you're like, oh, I have a sparingly over here, but not enough here. And like, now my marriage is falling apart, and now this is crushing versus like, okay, how do we come up with a strategy? We can plant seeds correctly in all different places so that my life becomes what I want, so I can reap bountifully all the different areas of my life. Okay? And it all comes down to sowing. Because again, wherever you are in your life right now, it's. And this is. I hate saying this because sometimes people can be like, oh, well, you know, you're. I just know people like, some of you guys listening are be like, well, that's not true for me, but it's true even in my life. I'm looking at things I'm struggling with right now. 100% of every situation I'm struggling in my life right now is because I wasn't planting seeds before. So wherever you are today, it's about seeds you planted a year ago, five years ago, 10 years ago has gotten you to the spot you are right now. So now I want to make you hyper aware of it and realize, okay, I need to stop watering the seeds that are taking away from what I want. And what are the seeds I need to consistently plant? Okay, so here's the steps, right? Step number one, you've got to pick a strategy. And this is the key because I see people who just go start planting seeds, but they don't have a strategy. And so this is almost worse because then you're doing all sorts of different things, right? You gotta be able to have a strategy that works and also notice that a strategy, not multiple strategies, right? So figure out the things in your life you want to have success with and what I recommend do is like, I don't know. I'm such a big believer in finding mentors and coaches. Like, find a mentor or find a coach, whoever that is in that area, and then put on blinders. Just focus on what they say, okay? There's probably five ways you can build a business and 20 ways you can get health. You know, you can lose weight. In fact, I'm as guilty as everyone else. Like, on Instagram, I love following all the people who are, like, the hardcore foodie people who are like, look, they have abs and big old muscles, and they're following stuff. And one guy's like, oh, I'm all whole foods. One guy's Paleo, one guy's keto, and one guy's carnivore. And one guy is vegetarian. And, like, they're all. All the dudes look ripped. They look awesome. I want to look like all of them, right? But I'm like, if I'm doing that, I'm like, okay, here's the vegetarian guy. Here's the carnival guy. Here. I'm trying to, like, plant all different seeds. Do you see how it doesn't work? Right? In fact, it's funny because if I was trying to do, like, all five of the cool diets by all five guys, it ends up being like. Even if I'm like, oh, I'm just some vegetables from over here and some meat from over here and some of this. This, like, ends up being, like, 35,000 calories a day, and you get fat, okay? You don't look like any of those guys. Okay, I got to pick one of them and then focus. I don't care which one it is, but pick one. Okay, you want to be vegetarian? Cool. Follow the vegetarian guy. Looks like the way you look. You want to be a carnivore, Cool. Find the carnivore that looks the way you. Like. Like, find the person who's doing what you want and then put on blinders and follow them, okay? And then. So that's number one, is picking the right strategy. And by strategy, I'll say, AKA a coach. Like, find that person, right? And then finding this in all areas of life in your relationship, who's got a really successful relationship that you envy? You're like, oh, I wish I was like that. Okay, find this person. What do they do? Figure it out. Hire and pay them whatever it is, right? Same thing in your business, in your traffic generation, in your, like, your mindset. Like, it's the same thing. Like, picking the right strategy, okay? And then shutting down all the rest, you just focus on one for each area of your life. Sorry. You can have multiple strategies, but there's one for health, one for relationships, et cetera, et cetera. Right? Okay, so that's. Step number one is picking the strategy. Step number two. Now here's where we start the planting of seeds. Okay? Planting of seeds are all about figuring out the habit. It's funny, on the video version of this, I got a Russell Brunson face in the background. So, like, the camera keeps making that the center that my face blurs out. And it's like my background's on focus and back and forth. So I'm back on the camera for all my people on YouTube watching this. Okay? Step number two are habits. So what are habits? Habits are the planting of seeds. Habits are all the things you do that are habitual, meaning happens over and over and over and over again. You guys know this, right? So now that I figure, okay, here's the strategy, right? So, for example, for me in my life, like, I wanted to get closer to Christ, like, that was a big thing this year for me is like, I feel like I've fallen away. I haven't been planting the seeds, therefore I'm not harvesting. Like, how do I have a relationship? How do I understand him? How do I. All that kind of stuff, right? So for me, it was like, hey, what are the habits I need to implement into my daily routine? They're going to be planting the seeds consistently and constantly and consistently throughout this year so that I can reap the fruit of it in the future, right? That's the question. By the way, there's a really cool app we create. It's free. If you go to whatsmymorningroutine.com you can use this to like, plug in your things. That's what I do, right? So I go to what's your morning routine.com, and it gives you a calendar of the week. And I was like, okay, every morning, if the strategy I want. The strategy is I'm going to read from these two books every single day. They're going to get me closer to Christ. I need at least 30 minutes a day to do that. So I gotta find out in my calendar, how do I plug in this thing into the, like, hard coded into the DNA of my day so that habitually, every single day, I'll be planting that seed so that I can. I can reap it in the future. Okay, so that's number one. Okay. Then I'm like, okay, what's the next thing I want to get. I want to be healthy. Okay? So for me, it's like I've got two sides of how I got. Like, I've got. Well, I guess there's a couple sides, like nutrition. There is the, like weightlifting. I love weightlifting. And there's the cardio. Okay. So for me it's like, okay, who again? Who's my guy or my gal? Who's the person? I'm putting on blinders for nutrition. Who's the person for weightlifting? Who's the person over here? Right? So I have those different things and then I come back and now I need to habitually do this. Only way to do that is actually plug it into my morning routine. There it is. Okay, I'm back. Sorry. My camera keeps focusing on. Anyway, sorry. Add to Russell. I'm back. Okay, so I go back to my morning routine. So, okay, if I'm going to do this, okay, nutritionally, what am I eating? So in my whatsmymorningroutine.com, i go to plugin. Here's where I take the supplements. Here's what supplements I take. I take them morning, afternoon, night. I plug that all in. Now it's happened. It's hard coded. In my day, it cannot be taken away. And now those seeds are planted every single day. Okay, then my muscles. Which days am I lifting? I'm lifting here, here, here. I hard code that into my daily routine. Boom, now it's happening. I can't move it right. Then it's like, okay, now I need cardio. For me, only cardio I do is wrestling. So where am I plugging in? Wrestling. I plug those things in. When I got into wrestling, I swore I would never run again. And then I gained like 40 pounds. So I do some, but I try to make all my cardio wrestling because I love wrestling and it's fun versus, like all the other things. So anyway, but then you come back, plug it in, hard coded in. Right? Now those habits are into the routine. And now that I can start planting those seeds habitually and over time, they are going to bring forth fruit. Okay, mindset, where I get my mindset training. Okay, where are the books I'm reading? Where does that fit into the schedule? If I don't plug in the schedule and I don't hard code, it not going to happen. So I hard coded in. Do you pray out the books? Boom. Now my mindset. Okay, now I need to get generate leads every day. What does that look like for me? Okay, well, for me, I got to do very certain Things like I got to, I got to do content. Like I have to do this podcast, right? For me, we're publishing two podcasts a week, which means I need to record four a week, right, to get ahead of it. So I got to figure out. So for me, every single day, there's certain time I block out, okay, Russell's doing a podcast, I got a lock. I lock out time. It makes it happen, right? Every single day. Hard coded in planting the seeds. If I plant seeds over time, consistently over time, boom, it's going to grow. YouTube, how to do Instagram, how do I do this? So I'm figuring out all the things there's, okay, Customer fulfillment. How, like, if I want my customers to be happy, how does that look? Okay, I gotta show up. So where am I showing up? Over here, I'm doing live trainings. Over here, I'm doing this like, right? So I'm starting taking all the things, all the strategies I figured out. I gotta turn them into habits, right? And I gotta plug them into my actual routine, into my schedule, so that consistently I am actually planting those seeds. Otherwise, what happens? We have good intentions, right? The road to, what do they say? The road to hell is paved in good attention. I have a good. I was gonna, I was gonna get in shape. I was going to diet, I was going to read the scriptures. I was going to do. Like we have all these things we were going to do, right? And to be successful. It's not the what we were going to do, it's like it's figuring out what's the strategy, plugging it into the routine so it's habitual, so that planting of that seed happens every single day. And that's step number two. I think about wrestling. Like in wrestling, my coaches luckily dictated my. Not so much in high school, but in college. My coaches dictated every minute of my life, right? So I knew this and they knew that. Here's the seeds we have to plant that are going to reap bountifully the results we want as an athlete, okay? And so they hard coded it so I didn't have a choice, but this was happening. Mindset, nutrition, diet or strength training, cardio, wrestling, practice, like all the things were blocked. And then there's a little block in the middle for school, right? Everything else is in there. So they were making sure that we were sowing our seeds every single day, Right. I think that for most people, they don't do that though. Like, there's a time when you're young and your parents make you do it and then there's this transition point. And I was lucky for me, like I had multiple things that forced me to plug in, right? I went on a mission for my church for two years. Boom. They gave me a schedule and it was all, all of the time blocks were blocked in where I was going to be habitually planting seeds to be able to harvest what I wanted, right? And it just happened right when I got done wrestling or I got done with my mission, I was wrestling in college. Boom. Same kind of thing. And then after I got in wrestling, I got married and it was like freedom, like we didn't have anything. So for years my wife and I were just like having fun. It was great. But guess What? I gained 40, 45 pounds. I wasn't making money. Like all the things, like I was not planting seeds. We had a good time, but we never had a chance to reap bountifully, right? We were reaping sparingly. And what didn't come for me, it was honestly, we decided to go to Tony Robbins event and he lit us on fire. It was like, okay, I'm stepping up. Like, I gotta get back to where it was when I was, you know, when I was the peak of my mission, the peak of my, my athletic career. Like there was a time where I was an athlete. I'm like overweight now. Like, I want to be an athlete again. Okay, how do I become an athlete? I gotta get back to sowing the seeds that create an athlete, right? Because I had been sowing so sparingly that there was nothing to pull up from it, right? So that's how it works. Okay? So step number one, you gotta pick a strategy. Step number two, you gotta make it habitual. You gotta tie in and create habits around all the things that you are trying to do, all the seed planting you need to do. And for me, I don't know for me personally, it's like first thing in the morning, end of the day and like lunch hours where I tie in the habitual things, right? And then I have big blocks of time in between where I can do whatever I want or I need to do. But everything else has happened is blocked in, right? And so that's kind of how I do mine. Alright. Step number three then is figuring out like, where are you going to actually apply this stuff? Okay. And again, there's a lot of places you can do it for all you guys and it's going to be different, but I would recommend in different areas of life, picking things, right? So I wrote down A list of a bunch of them to think about. Number one, it's got to be your mindset. Okay? Think about this. Your subconscious mind has been programmed. Right? Now you're coming here, you're trying to stop watering the old seeds, cutting down the grass, and start planting these new seeds. It's the first thing begins like, okay, how am I going to constantly and consistently be planting these habitual seeds into my mindset, right? And so for me, it's all about, like, you know, they say, like, you are the average of your five closest friends, right? Your revenue is the average of five closest friends. Your weight's going to be the average of five closest friends. Like, I'm a big believer in that, right? So the reason why is because we have our conscious mind, right? That it's kind of like it's standing guard. It's like the sentinel of our brain. So it's taking things, and whatever it allows to get in your subconscious mind will get programmed. So for me, it's like, if I want to fix my mindset, number one is I have to make sure that the things I'm inputting, that I'm consciously choosing to listen to, to watch, are gonna be the right thing for me, right? So for me, it's like, I listen to a lot of podcasts, and the purpose of the podcast is not for me to not so much to give me, like, more strategies. That's not what I'm trying to do. Because a lot of people get overwhelmed because, like, I listen to this guy's podcast and this. I'm trying to do this, and they're trying to do all sorts of stuff. Like, for me, it's like, no, I have a plan. I'm not deviating for my plan. I know what it is. It's structured. It's like, this is the plan. I'm listening to podcasts because I'm trying to have the mindset of the people that I'm following wear off into my subconscious mind. Okay? For a decade plus of my life, I listen to Dan Kennedy every day. And the reason, because the way he thought about marketing was different than anybody else in the world. I needed my subconscious mind to start thinking like Dan. So it wasn't like everything Dan said. I'm taking note. I'm going to do it. I just listen to tell stories over and over and over and say, I got to start thinking like Dan Kennedy. Okay? I started finding other people, like Tony Robbins, Tom Bilyeu, like, other people. I really enjoyed Napoleon Hill. Like, I listen to those things. Not so much. I'm trying to add something new to my. To my. To my. My to do list or new stress, you know, more. So for me, it's just like, I'm trying to get into their mindset. I want to hear them tell stories, hear them figure out how they. They solve problems, because the more I do that, the more my brain's like, oh, well, this is what Dan would have done. This what Tony would have done. This is easy, right? Okay. Because I want to get around that. So for me, mindset is all about, like, finding the podcast, the books and things of that, the people that I respect, the way their brain works. And I want my brain to work more like that. And my whole job is that these are seed planting. There's planting seeds all day long, trying to figure out so that I've got a stronger mindset so I can dominate when I need to. Hey, Funnel hackers, let's be real. How many of you have forgotten about subscriptions? And you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally, a couple months ago, we downloaded this app, and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy. Okay. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending, and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is, they even monitor unusual spending activity, and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using RocketApp. And their dashboard is amazing, and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save that dream vacation or pay off some debt. Their new Goals feature automatically saves money for you, so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with rocket Money. Go to RocketMoney.com Russell today, that's RocketMoney.com R U S S E L L that's RocketMoney.com Russell. Hey, funnel hackers. I want to talk about building your business. You've got the idea, the passion, the drive. But here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest Registered Agent. They're like the dream team for business formation. With just 10 clicks in 10 minutes, you can build your entire business identity. I'm talking about formation paperwork, a real business address, premium mail forwarding, and even a local phone number so you can keep your home address private and stay safe. And it doesn't stop there. Northwest is your one stop shop for business owners. They've been doing this for nearly 30 years and they've got the expertise to back it up. From trademark registration to custom domains, Northwest does it all and they do it right. You get more. When you start your business with Northwest Registered agent, Don't wait. Protect your privacy, build your brand and set up your business in just 10 clicks in 10 minutes. Head to Northwest Registered agent today and and start building something amazing. All right? Number two is your health. Your health functions like, I didn't realize this till again. Here's Russell's. Here's Russell's history and timeline. I was a little kid, started wrestling, got really good at wrestling. Won a state title, took second place in the nation. Went to college, got awesome. Ranked in the top 10 in college. Never placed, unfortunately. And then my senior year graduated, my wife got pregnant. Boom. She gained 50 pounds. I gained 50 pounds. And she had twins. She lost 50 pounds. I stayed 50 pounds overweight. And for eight years I was overweight, right? And I was building my business. I didn't know though, like, because for yourself you feel the same, you feel like more. I felt more tired and stuff like that, but I didn't realize, like the negatives of it, right? I didn't care about being healthy, right? And then, I don't know, I went to a couple wrestling practices and I was just like, oh, I can remember going back to rest to Boise State to go wrestle. And the coach had me wrestle the heavyweights. I was like, what? I'm like, no, I'm a 165 pounder. He's like, not anymore. I walked in, one of the guys he was like, russell, what happened to your face? I'm like, what are you talking about? He's like, your double chin, like, your face is huge. I'm like, oh, I didn't. I had no idea, right? And so I finally, I was like, okay, I gotta get my health under control. And I tried a bunch of things, but nothing really worked. So finally, when I actually hired a coach, his name is Sean Carlson. In fact, he's my coach again right now. Hired him, started going three days a week, go to workout, trained, ran, lifted all kinds of stuff, right? And then in, I don't know, 10 month period of time, I went from, I can't remember, like 30% body fat down to, I think I broke double digits. If not, it was like 10, 10 or 11, maybe 9%, but somewhere down there, right? And then the craziest thing happened to me, okay? What I was not expecting, I thought I was like, I was gonna look awesome, Which I was excited about that. But what I was not expecting happening is that I was not tired during the day. Like, I didn't realize, like, how, like, the extra weight on me made me tired and sluggish, right? And when I lost the weight, I had more energy, I could keep going. I could eat twice, two, three, four, five times more stuff done a day than the average person. It was insane. I was like, this is a cheat code. Like, being healthy is a cheat code to making money. Because what you can get done in a day, I can get done in two hours. And I got five of those, eight of those throughout the day, right? And so, like, it was huge for me. So I understand you, like, your health is a big important part, especially if you want to make money. But even if you don't, like, it's just, it's key. So it's like, okay, how am I going to fix my health? Okay? And again, I could teach a whole book on this, but there's different levels, right? Number one is like, you got to get. You got to get control of your caloric intake. Like, if you don't know how many calories you eat every single day, like, that's number one, right? You got to know, because the size of your, like, how big you are is all based on how many calories you're taking. That's number one. I had no idea. So I went and figured out, in fact, it was hermosi back and they showed me the mathematical formula to figure that out. But you gotta figure out how many calories. And the key is, like, tracking it for, like a Month or two months or three months. Like, every time you put food in your mouth, go to like one of the health trackers and type in. It'll show you how many calories they're eating. Because you probably don't know. Okay, so number one is like getting that under control to figure out, okay, here, like, because how big you are is 100% based on calories in, calories out. 100 for sure. Okay, so that's step number one. Step two with health then, is then figuring out how macros work, right? Fats, proteins, carbs. Like that's the next rabbit hole to go down, right? So after you've got your calories under control now it's like, okay, now I want to, like, look differently, right? Because you can have your calories or control, be really skinny or being really muscular. And that depends on your fat, your fat, protein, carb ratio, right? How you're going to do that. So that's phase number two is like figuring out the ratios that you want for the body type you want, right? Do I want to be a bodybuilder? Cool. Way more protein. Do you want to be skinny? You want to run forever? Cool. You need no carbs. Like, that's cool. There's a lot of ways to do it, but it's figuring out like, again, what strategy do you actually want for your health, right? And then third phase is, so it's like how you look like overweight, underweight is like calories, right? And then like the type of body is the macros. And third is how you actually feel, which is the quality of food you put in right now shifting from, like eating garbage. Even though it fits my caloric intake, like, I'm going to eat really nutrient dense food. Also, like, you feel better too. It's inside. It's insane. So those are things, like, I'd be. There's some. Maybe I'll do a podcast just deeper on just that specifically. But just some things I think there's like, here's how you get your health under control. Those are the phases I look at. Okay, all right. I'm transitioning to business stuff a little bit, right? So business. This is an interesting cycle. In most business owners, this what happens, right? They get in the world. They start focusing on building a list, building leads. As they're getting leads, they create a product, they sell it, they make a bunch of money, like, oh, it's amazing. And then they have this existing list, right? And they sell another product, another product, another product. And over time, that list will atrophy and it'll shrink and get smaller, smaller, smaller, until eventually the business is struggling. And they come to me and they're like, russell, I'm. I used to have to make so much money back in here, but now I'm not. I can't figure it out. Like, it doesn't make sense. I'm doing the same things I used to do. I'm like, are you now? And then, and they'll tell me, like, yeah, I have a list. I sell stuff to them. And like, they used to always buy, but now they don't buy anymore. I'm like, how'd you build list? Like, oh, when I first got started, I was focusing on, you know, YouTube videos and podcasts, all sorts of. To build my list. I'm like, cool. How much that do you now? They're like, why don't. I don't do any of that now? Like, I have a list. Like, I just sell stuff to them. I'm like, ah, see, there you go. What's happening today in your life is because you Is because of the seeds you planted a year ago, two years ago, three years ago. Okay? Most of the time when people come to my world and their business is struggling, it's because they had stopped planting the seeds of lead generation, lead flow. It's crazy. Or I see people who are sitting here building a funnel, building a course, and they're focusing all sorts of stuff, and they haven't started planting seeds that actually matter, which is the seeds of getting lead flow. Okay, the second you decide you're going to build a funnel, the second you decide to be an entrepreneur, you got to start planting those seeds, which means you got to start publishing now. If you read Traffic Secrets, what's the first thing I said? Like, you got to start publishing today. Don't wait till tomorrow. Like, today, like, if you're building a funnel, stop right now. Step number one is publishing, getting something out there. Day it can be Facebook, Instagram, YouTube, podcasts, I don't care. But it's getting your message out there so your following can start following you. Because the worst case scenario is you spend two years, three years building a funnel and a product and you launch it and there's nobody there to see it. Okay, Planting seeds now. Okay, the next worst thing is, like, people who got a business that's struggling now, it's like, I can't figure out, you stop planting seeds, okay? Go back to driving traffic. If you're not always consistently, like, the lifeblood of your company is leads. And if you're not consistently every day focusing on getting new blood, new people into your world, Your body, your business will deteriorate and it will die. Okay, what happens if your blood runs out? You die. Like, lead flow is the blood of your business. So step number one is you got to start. Okay. A lot of you guys, different phases. Somebody's like, I'm learning this stuff. I'm reading the book Trust so cool. The second year, chapter one, the book you should start publishing. Like you need to, you need to go, it's time to start. Like we need to stop stopping, right? And start going through it. So that's number one. It's like you've got to start like planting those seeds. And so if you're building a business, habitually got to plug in. Okay, I got to start driving traffic today. Even though I know my business will be live in a month from now, three months to six months from now. Like if you know it's coming someday. Planting seeds starts today. Okay. For lead flow, very, very important. Okay. Man, there's so many. Yeah. So plugging that in, being part of it and then just all the other parts of your business, right? Like every single day, putting in work into funnels and traffic, like all the things. So I could go on like a list like this forever and ever. I just mapped out a couple of them saying those are the ones that habitually you need to plug in, right? Mindset stuff, health stuff, lead flow. Right? And then inside of that, now it's like, cool. Now we're going to build a funnel and launch it. Now we're going to fill the course. Launch. Now we're going to do an event and launch it. Now we're going to do it, like whatever. But like those are the things that are going to make you successful over time. All right, I'm going to end where this started, with the scripture, right? The law of the harvest. He which soweth sparingly shall reap also sparingly. And he which soweth bountifully shall reap also bountifully. Alright, you guys, that's the key if you want to be successful in this or any area of life. It's time to start. What do you do? Number one, figure out the strategy. Okay, so you're not just planting rando seeds all over the place and like hoping for the best, right? No more random seeds. You're going to be planting the correct seeds in the correct order. Okay. Number two, you got to create the habits. How do you create the habits? Okay, you can do this With a pad of paper, you can go to what'syourmorningroutine.com, free app, if you guys want to. Okay, you go over there and you start mapping. Okay. Every single morning, this is what's happening. This is where I'm planting my seeds for personal development. Here's what I'm planting my spiritual seeds. Here's what I'm planting my physical seeds. Here's where I'm planting my food seeds. Here's where I'm planting my traffic generation seeds. Like, I'm mapping those things out. And then I habitually make it part of what you do every single day, day in and day out, day in and out. That's how it becomes a habit. Habits don't magically just bubble up. Right? It comes from you scheduling it when it's scheduled, it's on the calendar, then it's a habit, Then you actually do it. Okay. And then figuring out where the places you want to apply that to. Right? Your mindset, your health, your lead flow. But again, it comes back to other things. Your relationship. Where are you blocking out time with your spouse? Where are you planning those seats? Where are you blocking out time with your kids? How are you planning those seeds? Where are you blocking out, like, all these different things. I remember Garrett White when I first started following him. This is the very beginning of ClickFunnels journey. But he used to post every single day before he had the date your wife podcast. But it was like, I wish I could remember what he would say. But he always talk about date night. Date night, date night. Right? And then if you look at Garrett, like, he talks about every single morning. He does his morning meditation, and he's communicating with God. And then he, like, texts his son and his kids, and, like, he's, like, texting. He's planting the seeds every single day. And you hear about the story told at one of the fun hiking lines about a son who was a strange. He hadn't heard from him in years. And he's. Like I said, I just text him every day, every day. He didn't respond back to me for years. But he's like, planting seeds, planting seeds, planting seeds. And eventually turned his heart. They came back, became. Became friends. Right? But it's the constant, consistent seed planting. We are planting the right seeds. Okay, if you're planting the wrong seeds or no seeds, what does it say? Right. He which soweth sparingly shall also reap sparingly. So you're planting no seeds or you're planting the wrong Seeds. Okay. Our mind is. Earl Nightingale talks about this in the Strangest Secrets. Like, our mind is amazing. He's like, whatever you plant, it'll spring up. He's like, if you go and plant nightshade, which is a poisonous plant, it'll spring up death. But if you go plant something amazing, it'll spring. Like, it doesn't care what you plant. All it matters is that whatever you plant, it's going to grow. So it's making sure we're planting the right things right and then we're actually planting. Okay. Again, he who sows bountifully shall also reap bountifully. So there's your thought for the day, is what are you planting? What are you sowing? And are you sowing it bountifully, consistently, habitually, day in and day out? Because whatever's happening in your life today is a result of the seeds you planted a year ago. So what you want to happen in a year from now, all based on the seeds you're planting today, it needs to become the focus. Thinking about it, talking about it, scheduling, so it actually happens. I hope this is helpful for you guys. If it was. If you listen to podcast, please rate and review, let us know. Obviously this is like one of the first few episodes of the new season which I hopefully you guys are enjoying. If you watch this on YouTube or wherever else we're posting this, please comment down below. Let me know. I'm enjoying this kind of content, kind of the new shift to the Russell Brunson show from some stuff we did in the past. And if you guys are enjoying it, let me know because I'll get more pumped about giving you more stuff. And for you guys, I'm curious down in the comments below, wherever you comment, let me know, like what are the things that you are focusing on? You know, obviously mindset, health, lead flow, relationships, like what are other things that you are, you are consciously planting seeds to be able to create a subconscious result in your life. I'm curious about that. Thanks so much guys. I appreciate you all and thanks for listening to the Russell Brunson Show. Now, obviously if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use Click Funnels. ClickFunnels is the number one funnel builder in the world, helping more first time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer and you can get a free 14 day trial by going to ClickFunnels.com podcast. Right now, that's ClickFunnels.com podcast ClickFunnels. Because you're one funnel away from changing the world.