← The Russell Brunson Show
The Russell Brunson Show
The One Comma Club Challenge: Day 1 of 5 - Building Belief First | #Marketing - Ep. 107
01:23:14
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- [00:00]
Russell Brunson
Do you have a funnel? But it's not converting. The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast. This is the Russell Brunson Show. This is you. You weren't trained to become an entrepreneur. You were trained to be replaceable. The future of the American AI is affecting jobs. There have been layouts. Amazon employees are reevaluating their futures with a new. There's more entrepreneurs being created now than ever. And it's not because of chance. It's because it's becoming a necessity.
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Garrett J. White
I think I'm gonna start something new. Never really ever felt like a real business.
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Russell Brunson
Today you're going to see me start up an e commerce business. And deep down, you already know what you need. And no, it's not another motivational speech. It's not $997 secret system. It's definitely not a school group that goes dark two days after the first welcome post. Your first win. You need your first customer. You need to make your first thousand dollars. That way you can say, I did it. And that's why we created something called the 1 comma club challenge. Get on your feet and welcome to the stage. My name is Russell Brunson and I'm the co founder of a company called ClickFunnels. We've been turning everyday ordinary people into entrepreneurs for over a decade now. And our mission is simple. Free all entrepreneurs, the dreamers and the doers, so you guys can focus on changing the lives of the people that you've been called to serve. To do that, we build both software and education, have them work together. We don't just support entrepreneurs, we celebrate them. You've probably these awards all over on the Internet. It's called the Two Comic Award and the background of most successful entrepreneurs, YouTube videos, Facebook posts, their Instagram pictures. In fact, I believe this is probably the most photographed plaque in the history of all time. But the reality is you shouldn't be worrying about this. In fact, you don't even want this right now. The real milestone, the unsung hero, the one that nobody ever talks about, but actually the most important is this. The 1 comma club. The first thousand dollars. So here's what we're doing. The 1 comma club challenge. Five days, two hours per one framework where we're literally Going to walk you step by step through, I believe is the shortest path to get you your 1 comma club award. No, this is not going to be teaching you all the things like creating a product or how to do E commerce or how to become an expert or how to write a book or how to do a webinar or how to post on social media or even how to put your face on camera. None of that's necessary, because to make your first one comma club, you don't need any of those things. In fact, they're all just distractions keeping you from your actual goal. I want to really quickly share with you my story. The very first success I had online, because it was really small, but it was literally the thing that changed everything for me. I had been trying to make money on the Internet for a long time. I spent almost 18 months going through trainings and trying to build websites and funnels and driving traffic and all sorts of stuff, and nothing worked. Everyone I knew was telling me, like, you're crazy, you should stop. Like, why are you doing this? Go get a job. The only person that really believed me was my wife. And so she allowed me to keep on trying. And 18 months into it, I finally made my very first sale. My name's Russell Brunson. I'm Nathan Plo. And we're here from Boise, Idaho to show you how to make a potato again. What's crazy is that first sale for me was only $20. But the reality was that sale changed everything for me. It was the thing that gave me belief to know that this thing I've been trying for literally a year and a half, my life, the fact that it actually worked, that there was some stranger on the Internet who got their credit card out, typed in the digits, and paid me the $20. That gave me belief that this was real. Because that every other success I've had afterwards all was based on that one thing. Because it gave me belief that this would actually work. Not for the other people I saw online, but it worked for me. That $20 changed my life. I believe that this thing, the one comma club that I'm going to help you to earn, can as well. And once you hit it, we're gonna send you one of these because you deserve something. You can hold a symbol and reminder that says I did this. On top of that, you're gonna get live coaching. We're gonna be funnel templates offer frameworks. Click funnels access to build your funnel and support from the entire funnel hacker community, which by the Way is literally the most powerful and supportive community on the entire Internet. I've been watching as the economy is changing. AI is coming, people are losing their jobs. So if you're tired of feeling scared or letting someone else control your income and your future, then why you join us for short days? Your first thousand dollars will not make you rich, but it will give you belief. Belief that this actually works, but more importantly, belief that it'll actually work for you. So with that said, welcome to the 1 comma Club Challenge. Now let's go get started and earn your first sale. What's up, everybody? This is Russell Brunson. Welcome officially to the 1 comma club challenge. I can't believe we're finally here. We just got done with fire VIP session a little earlier today, which is so much fun. And now we're here, man, for the next five days, diving deep into this goal, this one combo club challenge. And it's crazy for me. Cause I was telling VIP earlier, like we spent man the last four or five months talking about this, thinking about it and planning it, and now it's finally. It's crazy when it actually hits and you're like, this is here. People are here. We had over 12,000 of you who registered to be here over the next five days, which is insanely cool. And so excited to have a chance to be here and to serve you guys. And it's gonna be fun. And this is different than anything we've ever done in the past. You guys know, obviously the challenge is called the One Comic Club Challeng. And the reason why we did this is because over the last decade of clickfunnels, we've talked a lot about the 2 comma Club Award, how you can do it. And I think for a lot of people it's very aspirational, exciting. But there's so many people who are just like, that seems awesome. But like, I just need proof this actually works before I completely commit. Before I like, whatever it might be right, I wanna make sure this actually works. And I was like, how could we do something. Could we do something where people can actually get their first comma during the challenge? Now this is not like a guarantee. Cause I have no idea if it's gonna work or not. I'm pretty sure that what we structured is gonna be the correct. But I spent all the time for the last three or four months trying to figure out, okay, what is the shortest path from you going from like, from where you are today to getting that first comma. Cause as soon as you get that. You get the belief. It's like, okay, I can actually do this. Then going to from a thousand to ten to 100, like, all the other things become easier. The hardest one's the very first one. But after you have that, like you saw in the little intro video ahead of time, like, for me, that first $20 changed everything. For me, it was the belief I needed. And so that's kind of the goal. And the game plan here is like, how can we do this? My goal is not just for us to be talking at you and you learning stuff about how to do, but actually doing it. Okay. Specifically, starting tomorrow, we're gonna be actually doing workshops where we're here, I got some guests, we'll be on our computers, we're gonna be actually building stuff versus just talking about it, and we're gonna get our hands dirty. It's gonna be a lot of fun. In fact, today I'm gonna give you guys an assignment that's gonna feel a little uncomfortable, but we're gonna do it live together again. Cause this is not just me talking at you. This is an actual workshop, working together, and it's gonna be so much fun. So before I jump in real quick, though, we got people from all around the world, drop in the comments, like who you are, where you're from. Just like, kinda see that on this huge screen. And since it's just me talking to a camera, this is how it interacts. It gives me more energy. The more things I see, the more things popping up. Okay, now it's going fast. We got Australia, Canada, Amsterdam, Boise, St. Louis, Knoxville, Florida, Idaho, New Jersey. Okay, now it's going too fast. Can I keep up? Okay, so this is amazing. So throughout this entire challenge, the more you guys are interacting with me, the more fun I'm going to be, the more exciting we're going to have because a lot of really cool things happening. And I just. The more we're participating, as opposed to, like, on our phone or scrolling on social media, I'd recommend taking your phone, putting it on airplane mode, do not disturb, and just hang out and, like, be present here. Because you decided to register for this challenge because you were looking for a change, right? Some kind of change in your life. Otherwise you wouldn't have done it. If you're completely satisfied, completely fulfilled, completely happy, all those kinds of things, you wouldn't have registered. You're here because you're trying to get a change, to get something to be different in your life. Okay. And that's why I'm here. As well, to give you guys the information, the transformation, the things you need to actually be successful. So that's got a game plan. So if you guys will focus with me and, like, pretend like we're hitting sitting here one on one doing a one on one conversation, I promise you the experience will be so much better. Okay? Right now, my day rate's $100,000 a day for consulting. So pretend like you just paid me $100,000 and like you're sitting across from me. I'm telling you exactly what to do. And if you look at it through that lens versus, like, register for this free challenge, I promise it'll shift the entire experience for you. So do not miss it. Okay? Don't miss anything. The game plan is right now we're gonna go live for probably 90 minutes to two hours, depending on how long it gets to go through everything. We'll do some Q and A at the end. I got three guest speakers who are doing what I'm gonna be talking to you guys about. We're gonna come on and kind of share some really cool things as well. And so it's gonna be a great day. I'm really okay. With that said, I'm gonna jump right into my slides officially. So, as you know, the title is welcome to the 1 comma Club Challenge, where you have a chance to learn AI plus funnels and how you can use those to create your first thousand dollars, your first 1 comma this week. That is the goal. It's not an income claim. It's a goal. Okay. I wanna help you guys to actually be able to do that before the week's out, in fact. Well, I'll show you guys the dates here in a minute, but we're gonna be doing a challenge this weekend to see how many of you guys can actually get this done this week. So that's my goal at game plan. Really quick. We did create a workbook for you guys. I think most of you guys probably got it, hopefully, but the process is a little clunky. If you have any. If you go to OneComicLub.com backstage, it'll take you over to Backstage Pass. You go and you sign up for Backstage Pass, and then in there is a link to where you can download the workbook. You can take notes on it or print it out or whatever you want to do. So that's there. Also, we're going to be doing things inside of Backstage Pass. This is kind of a new community platform we're testing out is really, really cool. It's different than, like, a Facebook group or school group. It's the Backstage Pass group. And so when you go to backstagepass.com or, sorry, onecommel club.com it'll take you to this pass. You join the pass, and there's a feed. You can see a bunch of stuff. At the top of it is our challenge feed. And if you click on that, it takes you over here. And each day, we're gonna be giving you things to go post in there and so you can go post your homework and things like that. And it'll be kind of a really cool place for us to kind of see what you guys are doing if you get stuck, ask questions, you know, build a community network with each other, and a whole bunch of cool things will be happening in there as well. So, again, that's OneComicLub.com BackStagePass and if you didn't get that yet, don't stress. Just focus right now. You can get that done after we've done it a little later on today. Okay, here's the game plan for the next five days. You know exactly what's going to happen. Step number one, day number one. This is today is called the back door. I'm going to show you guys the backdoor way to start building income with funnels, okay? It's different than what most people are doing, and that's why I think it's so unique and why I believe you can actually get to the 1 comma club very, very quickly. So that's what's happening today. Tomorrow is where you're going to actually learn the secret skill. Okay? We're literally going to be on our computers working. I'll be working. You'll be working. It's going to be so much fun. So I'll talk about how that works here in about an hour. So I'll explain how that works, but we're actually going to be working that way. It's not just theory, but actual practical applic. By the time it's done, you're like, I can actually do this now? This is amazing. So that'll be day two. Day three, we're starting to get clients without closing. This is where we start making the money, which will be really, really cool. Day three is gonna be insanely cool. Do not miss that. And then day number four, we're gonna show you as the AI shortcut. Okay? Because day two, you're gonna learn how to do it, and day four, you're gonna learn how to use AI to do most of it for you, okay? But if you don't learn how to do it on day two, AI is gonna be useless. I see all these people like trying to use AI and they can't get it to do anything because they don't understand the fundamentals. So day two, you get the fundamentals. Day four, we use AI to make it super, super easy. And day five is all about comma club up to the two comma club. What's the process and the path to get you there very, very quickly. Okay, one thing to note, do not miss day number four. It's going to blow your mind. Okay, don't miss any of the days. They're all good. But the AI stuff I'm really excited for because in the past there's not been a lot of AI stuff for funnel building. And you're going to learn about it on day number four. The other thing that's going to be kind of, kind of fun is this weekend we're going to do what's called the Money by the Weekend sprint. And so Saturday and Sunday and all throughout the weekend, Friday, Saturday, Sunday, you guys will be sprinting, trying to get your 1 comma club. And then anybody who does get it, not every, who knows how many we get, if we get a thousand, won't be able to do it. But a bunch of you guys who actually get the 1 comma club over the weekend, then on Monday we're doing a show and tell where those who did it will have a chance to come on and be like, this is what I did, this is how I did it. And like walk through the process. So everybody else, if you weren't able to make it over the weekend, you can see a bunch of people who are your peers who are doing this, who did have success. And you can be like, oh, that's what they did. And you can model them and you can have success as well. So that's what's going to be happening, guys. It's going to be so much fun. And I'm just excited and fired up for, for this entire week. It's gonna be awesome. Okay? So one thing I also wanna stress is that during the five days, we're not gonna be learning how to build a business, okay? Instead, we're gonna be focusing on mastering one highly profitable skill. And the reason why is if you wanna create a business, let's say you wanna start an expert business, right? To do that, you have to first off become an expert in something, right? Number two, you then gotta go and create frameworks. So it could be a book or a course or something, right? You gotta create that, and then you gotta create a webinar to sell. Then you gotta create a webinar funnel, then you gotta drive traffic. Then you. For some to be successful in the coaching business, there's like 15 different skill sets you have to master to be able to launch coaching business. And I think that's great to get to a 2 comma club and things like that. It's a great way to do it, but it takes a lot of time to master those skill sets, right? If you wanna start an e commerce business, you gotta figure out how to find a product, you gotta source the product, you gotta get the things in here, then you gotta figure out how to create a sales video, then you gotta figure out how to do the funnel, then you gotta figure out how to drive traffic. There's all these skillsets. I was like, if I wanna get you to make your first comma this week, I can't do it in those traditional things, right? I can't do it by building business. Instead, we gotta find what's one skillset that's highly profitable that people will pay you for over and over and over and over again. Because that skillset, that is the big secret, okay? So that's what's gonna be different about this than other challenges we've done in the past. We're not focusing on building a business. We're focusing on mastering a highly profitable skillset. You master that and you can leverage it to get your first one comma and then multiple comma, and, like, it can grow from there, okay? But this way, again, the goal is to get you guys making money before the weekend's out. And the only way to do that is by focusing on one highly profitable skill. Now, what's cool about the skill that you're gonna be learning about and understanding is that this is a skill that small businesses, every single small business in the world, they need somebody with the skill, okay? And 99.999. The majority of them do not have a person who has the skillset, okay? If you can come attach the skill set to their business, you can be successful almost overnight, okay? Influencers need somebody with the skill. How many influencers are there on the Internet? There's a lot of. Everybody thinks they're an influencer, and every single influencer needs this skill. In fact, we did. Do you guys know who the Harmon brothers are? They're a company that does these, like, really crazy, funny viral videos. Like, they did the squatty potty one with the pooping unicorn back in the day and a whole bunch of other ones. But we hired them to make a video with us one time. And I'm not gonna show you the whole video because then if it's selling a product, we don't sell anymore. But the first part, we were trying to show that, like, influencers act like they're rich, but they're actually not making very much money. And so I want you to understand this is the reality of what most influencers lives actually look like. So watch this video real quick with me, and I'll come back and explain why this is so important to understand.
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Narrator / Video Clips
Most bloggers and influencers are making no money, or at best, a fraction of what they could be. Thank you, James. Cancel my one o'.
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Russell Brunson
Clock.
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Narrator / Video Clips
As a blogger or influencer, you may have thousands of followers, but that doesn't equal thousands of dollars. Looks can be deceiving, right?
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Russell Brunson
Small dog.
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Garrett J. White
T shirt.
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Russell Brunson
Rat.
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Narrator / Video Clips
So to make money, you plaster your page with ads. My blog's at the bottom of these ads. Yeah, Almost there. You're gonna love it. Or you take sponsorships that make you feel gross. This cute tutorial for buttercream frosting brought to you by Al's Hemorrhoid Cream.
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Russell Brunson
Mmm.
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Narrator / Video Clips
Some platforms let you monetize, but the payouts are pretty unpredictable, so you have no choice but to desperately pray to the algorithm gods for mercy. What more do you want from me, algorithm? More clickbait. Less clickbait. Are you even there? In the end, you never know what money, if any, is coming your way because you aren't in control of your revenue.
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Russell Brunson
So there is almost every single influencer on the Internet. I was reading this thing on the Wall Street Journal says social media influencers aren't getting rich, they're barely getting by. So every influencer you see online needs somebody with this skill set, okay? Literally every author, every speaker, every coach, every consultant, every E commerce, every brick and mortar, every influencer, every business needs somebody with the skill set you're gonna be learning, okay? And so that's what's important to understand. Like, this is like, the most highly in demand and the most highly profitable skill set you can possibly have, okay? But for businesses, it's even getting worse for them, right? Because AI is shifting everything, and most of them have no idea what to do. They're all freaking out, okay? Have you guys been watching what's been happening with AI? How it's destroying the job market? Like, this article here is from Salesforce, which was the biggest hire of developers in the world. They just laid off 4,000 developers, right? Cause AI does it better. So they're cutting. There's 90,000 tech jobs were cut in 2025. This number keeps going up and up and up. So businesses are kind of freaking out right now because they don't understand what's happening. They understand AIs there. They understand that other people are getting things done faster and cheaper and more and all these things, and they don't know what to do. And so what's cool about the challenge you guys are doing right now is you're gonna be learning how to do both AI and funnels, the most profitable skillset on the planet, which is funnel building. And then, number two, using AI with this. So you can do it quick. So you can replace half of somebody's team by you coming in and doing this for them. So it saves them money, makes you money. And it's one of the coolest opportunities I think, that's ever been there. And so they all need somebody who can make them money. They need a website, they need AI. And those are the keys. So learning how to build funnels for other people is the big opportunity. It is the big idea. In fact, I think it's the greatest opportunity of our lifetime. I made a really quick video just to show you why I believe this opportunity is so important and so powerful. It's the reason why is like, if we're gonna get somebody, one, comma, in the next five days, seven days, 10 days, whatever, it's gonna be like. The only way to do that, honestly, is to do this, is to master the skillset of funnel building and build funnels for other people. So let me show you just a real quick video to help you see the size and the power of this opportunity. Then we're gonna dive into actually how you capitalize on it. Here we go. Right now, we get about 1800 people per day who sign up for clickfunnels. All they really want at the end of the day is the funnel. So I'm trying to build an army of funnel builders. Handle the demand. The demand is insane. It's a huge opportunity. I believe it's the greatest opportunity of our lifetime. There are literally millions of companies right now that need funnels, and they're just waiting for it. The most valuable skill that every single business needs is a funnel builder. What we like to call inside the Click Funnels office is a rainmaker. Someone who can make it rain. All these businesses know they need to be driving traffic online. Most were losing money. Every single day. You come in, you build a Funnel for them. And all of a sudden you're like a magician. Like, what did you do? Get more sales, more traffic? Everything blows up because of you and your skill set. What is up, everybody? Welcome to the very first. You want to become one of the best, if not the best, funnel builder on the planet, but you have to know these things and understand them at a deep, deep level. The better you get, the more you can charge. If at first, of course, you're not gonna be very good. That's why it's so important to start. Okay, you guys getting this? This is the big opportunity, okay? Building funnels for other people. Someone asked, like, we're building funnels for ourselves. Don't worry. I'm gonna talk about that here in a minute, okay? Cause you're gonna leverage us into that. But it starts here, okay? This is the big opportunity, okay? I call it the funnel hacker backdoor, okay? Focusing on one skillset, mastering how to build funnels. With that, there's no product creation, there's no inventory, there's no customer support. You just use this skill and you get paid. Paid. There you go. I had to put that in there, okay? And the coolest thing is now AI can literally do 90% of the work for you, which, again, we're talking about in day number four, so don't miss day number four, okay? But it makes it so much faster and so much easier. Now, in the past, I always had to sell people on why funnels were the greatest thing in the world. And some of you guys, I think, for the most part, a lot of you guys know what funnels are. I'm curious how many of you guys don't know what a funnel is yet, okay? If you don't type in the comment, I don't know. And if you're like, I do know this, and say, I know what a funnel is. When I first started click funnels over a decade ago, and I'd ask, like, who knows what a funnel is? Nobody new. We got people who know. People are interested. We got a lot of it. More people know what they are now than they used to, but a lot of people don't. So I have this graph right here because a website and a funnel look very similar. People are always like, oh, they think that, yeah, Russell, you own ClickFunnels. It's a website building company. I'm like, well, they look like a website, but the difference is a website is confusing, right? There's like a million links, and it's like a maze that people get lost on versus A funnel. One of the core beliefs of direct response marketing is that a confused mind always says no. So you come to a website with a million different links and options and opportunities. Someone's wandering around, they get lost, right? Or shopify store. They get lost in the thing with a funnel again, because the confused mind always says no. We make things very simple. So each page has one option. On this page, you can only give me your email address. On this page, you can only buy this thing. On this page, there's only an upsell. So it's a very simple step by step process. And that's what a funnel is. And we've proven over and over and over again, we did the website clickfunnels test with all these people with the website. We built a funnel for them in clickfunnels, and we did ab split test. And on average, for every one customer someone got on a website, they got six through a funnel. And we did this in every industry, from dentists to chiropractors to authors to speakers to coaches to gym owners. Like, consistently across the board, funnels won a hundred percent of the time. Okay? And so funnels are like what everybody wants, what everybody needs. When you have a funnel, again, it's not even proven you have a funnel, though. It's like bringing a funnel is like bringing a knife to a gunfight, right? Where it's just like, you're gonna win every single time. So even if you don't know what a funnel is yet, just understand, like, it is the greatest thing that a business can apply their business to. Grow their business quickly. And you'll learn more about funnels today and tomorrow throughout the whole week. But just understand, like, funnels are this thing that is changing everything. When you understand what they are and how to use them, you can make any business grow quickly. And the growth of this is not slowing down at all. As you saw in the video earlier, we get over 1800 people every single day who sign up for a free ClickFunnels trial. 1800 people a day. Some days it's more, some days it's less. But that's the average when you took it from over a year. These are all people who want a funnel. But the reality is 99% of the new members have no idea what kind of funnel to build, what funnels are even, anything, right? They're just like, I heard the funnels are awesome. Everyone I know is talking about how funnels change their business, but I don't even, like, I don't even know what a funnel is. Right. And so they get all confused. And so what's cool is this is where you have a chance to come in. If you do the math against 180023 people per day, that's 12,000 people per week. That's 54,000 people per month. That's 665,000 businesses every single year coming to click Funnels, saying, I want the result that a funnel has to offer me. Okay? The number one question we get when people sign up is, who can build this funnel for me? Every single day people are asking us because they don't want to learn how to build a funnel. They just want a funnel. That's the big aha. That's the big idea. Now, in a perfect world, I would build a team of 8 billion funnel builders. I would just build funnels for everybody. But that's really hard, right? And I don't want to build a whole staff and team and everything to be able to do that. But it's interesting to, because ClickFunnels builds funnels. It's very simple, very easy. But what I realized is that people don't necessarily want a funnel. Have you ever heard the analogy where somebody buys a drill but they don't really want a drill? They just want a hole in the wall? Right? So the same thing is true with this, right? They don't really want a funnel. They just want the result that the funnel gives them. Right? They just want somebody to drill the hole so they can hang their picture up, so they can drive more traffic to their business, so they can get more leads and more customers. Right? And so ClickFunnels is the drill, and they want somebody who knows how to give them a hole. Okay? And the coolest thing is that you get paid to make them the whole. Does that make sense? You guys getting this? My analogy. My analogy makes sense. Very, very cool. So big question is like, well, Russell, does this actually worked? And so what's cool about this is every single day throughout this week, I'm gonna be bringing on people who literally do this as a full time career. Like, this is what they do is they build funnels for other companies. Some of them build funnels for companies and they build their own different versions. But I'm gonna introduce you to a bunch of them so you have chance to meet them. In fact, I got four guests today. One I'll introduce here in a little bit, but there's three that will be coming on. One is Anne Marie. She's somebody who does this as a living. She landed her first two clients who Referred to additional clients and launched her hobby into a full blown business. You have a chance to meet her later on today. This is Jake Leslie. Jake Leslie worked for me for a long time building my funnels and designing. Now he does it for himself and other people. He gets equity in companies for building funnels. It's really cool he's going to come on. And also Carson Patton. Carson's a young kid who started building funnels and started doing it between practices and now as a whole business, helping high ticket people to scale their businesses with funnels. Okay. And so that's the opportunity we're sharing with you guys. And it's really cool. This has opened up the big opportunity that I want you guys to understand because it's the fastest way to generate income and revenue online that I'm aware of. And it's interesting because I think that this opportunity is not shrinking either. If you look at clickfunnels, we launched clickfunnels a decade ago. This is our original logo. And during that decade I think we got. If you look at the adoption cycle of a business like the first few, there's innovators, the early adopters, and the first 10 years, that's really who we focused on. And those are the people building funnels. But now we're in this new transition period. This is the new clickfunnels logo where it's going into the early majority, late majority. This is where the masters, where all these businesses who for the last decade didn't know what funnels existed, are finding out about them or people are coming to them and showing how they can use them. And I think this is why this is so big, because everyone's built funnels. So if you look at like how much more people now are learning about funnels, like it's, it's the biggest opportunity in the world. I started thinking about this. Like I still remember when I first discovered a funnel. If you haven't heard my story yet, I was a college kid and I made my very first product. It was teaching people how to make potato guns. So I made a potato gun dvd. I was selling it and it was just a. It was just one page with an order button. And I was selling the Potato Gun DVDs. And then eventually ad costs went up and it stopped working, right? I would say spend. Initially I was spending. I'd spend $10 a day, I'd make $30. Like it was like this really cool thing. But then ad costs went up. I was spending $50. I only made whatever was 20, $30. So I was losing money every day. And about then I had a friend who I called him on the phone. He's like, hey, Russell, I discovered this new thing and we didn't have a name for it then. It wasn't called funnels. But he's like, you know how McDonald's when you go through the drive thru and you order Big Mac and they ask you like, hey, do you to want fries with that? I'm like, yeah. He's like. He's like, I just did that to my, to my website and now it's working again. I'm like, what do you mean? He's like, after somebody buys my first product on the next page, I asked them, I, I give them an upsell, like, do you want to buy, do you want fries with that? Do you want to coke with that? And I was like, well, how would that work, my potato gun business? He's like, what does somebody need immediately after buying a potato gun DVD from you? I'm like, well, they have to go to the store and buy the kit and the pipes and everything. He's like, what if you made an upsell where you sold them the kits? I was like, oh, my gosh. And so we went, I found a partner who made, who made potato gun kits and we partnered with them. So when someone would buy the, the, the DVD for 27, $30, whatever it was, then we upsell them for $297, the potato gun kit. And all of a sudden our funnel started working again. So I would spend, I'd spend $50 to get a customer. I'd only make whatever, $20 on the DVD. But then one out of three, one out of four, buy the upsell. And then we started making money again, right? And that was the very first time I discovered funnels. And when I figured it out, I was like, I feel like I, I have a secret that nobody knows about because nobody knew about it back then. And so I started building these funnels when I was in college. We started building funnels in every market. We did it in the dating market, in couponing, in weight loss. We were building these funnels. We'd go into any business, any industry, and we would just dominate everybody else because nobody understood the power and the magic of funnels. And it was the coolest thing. So I remember when I first discovered how cool it was. I'm curious for you guys, how many of you guys remember when you first discovered the concept of funnels? Maybe it's one of my websites. Maybe it's my Podcast. Maybe you read my, you know, maybe you read Dot Com Secrets book, which talks about the whole things about funnels. You get a funnel hacking live. Or maybe this is the first time you've ever heard about funnels. If that's. You type that into like. This is like, I'm just learning about funnels today, Russell. Or if you've heard about. I'm curious, like, when did you first discover it? Okay. I'm assuming if you're here and you follow me, you're probably like, me. We're like, I love marketing. I love funnels. And you may have even heard me. This is kind of the click funnels mantra. I invented this five or six years ago. I said, you're one funnel away. I started telling people this, like, you're one funnel away. It might not be the first funnel or the second funnel, but if you keep trying funnel after funnel after funnel, eventually you're gonna have success. In fact, I remember my friend Trey Llewellyn. He got on the clickfunnels platform. He was like, customer number six, and I was trying to explain to him what a funnel was. He's like, well, I'm gonna launch a funnel every week till I'm successful. So he launched the first one, and it did. Okay. Launched the second one, a bomb. Third one got a little better. Fourth one, fifth one. And every week that we launched a new funnel. And then on his 11th funnel, that funnel blew up. And it became, even to this day, the highest grossing funnel in the shortest period of time in clickfunnels history. It all came because he was, again, this concept, like, you're one funnel away. And my guess is maybe you've heard me say that before. You heard me say it on a podcast or in my book or an event where I'm like, you're one funnel away. You're one funnel away. But this is the big secret, okay? This is the funnel building backboard, where you understand that funnel doesn't have to be yours, okay? This is what most people, they're like, I'm one funnel away, okay? To do my funnel, I got to build a course and a product and all these things, which are great, but it takes so much time to do it. And so they keep delaying them having success, delaying them having money, because they're trying to learn all these different skill sets, okay? So the funnel building back door is just the fact that you're one funnel away. But that funnel does not have to be yours. You can do that funnel for somebody else. A really good success story about this is my friend, Steve Larsen. So Steve's someone who. You've probably seen him online. Like, he's won two comic club awards. I think he's launched, like, 60 of his own funnels. He sells his own products, his own courses, his own coaching. Like, he has a whole business around that. Right. But before Stephen became Steven Larson. Right. If you go back in time, I want to show you guys his before. Okay? So before. This is Steve. He was in college, and guess what? He read the book, and he was like, funnels are the greatest thing in the world. He was so excited. Him and his buddy would, like, listen to podcasts. They were learning about funnels and everything. And then he wanted to go to our Funnel Hacking Live event, right? And Funnel Hacking Live, the tickets were like, $1,000, plus you get flights in the hotel. And Steven, again, was a college kid, and he did not have that money. And so what Steve did is he decided, I'm going to leverage the skill set that I've learned. So he went out to his audience. He's like, to the business owners he knew, and he's like, hey, I'm trying to go to this event called Funnel hacking live. It's $1,000. I don't have $1,000. If you will buy me the ticket, I will. I will build a funnel for you for free. And so he traded funnels for money. So somebody. So someone gave him a thousand dollars. He bought a ticket, and then he built a funnel for him. And he's like, I don't know how to get there. And he's like, went to another business owner, like, hey, I want to go to this event. I have a ticket, but I need airplane. I need airfare. If you will cover my flight, I'll build a funnel for you. So he traded a funnel for airfare, and he traded a funnel for hotels. And this is Steve Larsen. He showed up and he came to the Funnel Hacking Live. I had a chance to meet him, and this is where he started his career. Then he came, worked for me, built funnels for me for two or three years. Then he started building funnels for other people. But he got better and better and better at the skillset, and eventually got so good at it that all of a sudden he's like, I have this great skill set. Here's an opportunity. I could put my own product in here. I could create another product, or maybe I could partner with somebody who's got a business like plug in their product. And overnight, he was successful because he had already mastered the skillset he'd been making money with the skillset for a long time, and when he was ready to launch his own product, he already had revenue coming in in. He already used that skill set, getting better and better and better, and now he was able to jump right in. Okay, so for the person who asked in the comments, somewhere amongst all the comments of like, I want to build funnels for myself, I could. You should. But if you want to make money in the next five days, start building fun of people first, right? Get good at the skill set and like perfect it. Learn how to do it while you're then coming and building your own business to the side. So it's one of the best ways, like, to get you into the game as well. Okay. In fact, on day five, we'll talk about a lot of ways how to go from 1 comma club to 2 comma club. And one of the ways is to then leverage that into creating a course or E commerce or some other business. But again, we'll get in that on day five. Now, right now, there's a lot of crazy stuff on the news, right? And I don't know if you ever read this book. It's called Trust Me, I'm Lying by Ryan Holiday, Confessions of Media Manipulator. I read this book, I was like, I believe nothing that's ever on the news ever, right? It doesn't matter if you're on the left or the right. They're all lying to us all day long because they want to keep us in fear. They want to keep us in very certain states. But if you look at three hours with AI people losing jobs, with the economy shifting with everything, more businesses are starting now than ever before. This is the graph that shows how many more businesses like 3.5 million businesses that year, 4.3 million, 5.5 million, 5.6. I think this year the guesstimates will be over 6 million new businesses created. And guess what? Every One of those 6 million businesses need a funnel builder. Okay? So, so the opportunity now is growing faster than ever. And the more people lose jobs, the more people are starting businesses, right? And so now is like the perfect time. And all these business owners that are creating businesses, they know the old marketing doesn't work, but they don't know what to do. A good example of this, there's a company called Fiberfix and they have these really cool fiber things that you wrap around a pipe and it helps a leaky pipe, right? Really cool product. And so they went and they hired the Harmon Brothers. Same Guys, I showed you guys earlier, made the funny videos. They made this video. It was insane. It was so funny. They launched it, it went viral, and drove all the traffic to this Amazon store. And guess what happened? Nothing. It was like hitting a brick wall. Like, it didn't convert. It didn't. People weren't buying and everything, and they were freaking out. They spent millions and millions of dollars on this campaign. And they kept hearing this guy named Russell Brunson, who they. They told me later, like, we thought you were a scammer. They get. We keep hearing you talk about funnels. You're one funnel away. So they messaged me, like, hey, could you help us with this? Because nobody's buying off our Amazon stuff. I went to the page. I'm like, well, of course they're not. This is. This is like the anti sales department. You did a horrible job. I said, you guys just need a funnel. Like, how does it work? And so we went. We built a funnel for them which looked like this, okay? Page one, page two, page, like those five pages. They relaunched the video, and this business blew up to the point where they were able to sell it, and it all came off of that. Okay? And so, like, when you can learn this skill set, you guys, like, the amount of money that they were willing to pay me to build this funnel is crazy. Crazy, okay? Because I know something they don't know. They know that, like, there's a way to do this. They know people on the Internet are making money. They know AI works. I don't know how it works, okay? When you know the skill set, you can apply that, and they'll give you anything because you're bringing them free customers, free cash, free leads, right? You become the most valuable person on their team. Okay? There's a story. I don't know if you guys have heard this story. It's one of my favorites ever. This is from Sam Brannan. He was a gold prospector back in the day. He lived in San Francisco, and he was out there there prospecting for gold like everybody else. And then Sam Brandon had an idea. He said, everyone's out here looking for gold. He's like, what if I was the only one who provided the tools, the picks and the shield, the picks and the pans and stuff? So he walked around all San Francisco and he bought all the picks and the pans and everything, brought them back to his shop. Then he got some gold in his hand. He started running around the street saying, there's gold in the American River. There's gold in The American river. And what do people do? They start freaking out. They're running, trying to figure out how to get gold. They went to all different stores. There was no pans, no picks anywhere except for Sam Brandon's store. They ran to his store, bought the shovels, bought the picks, and Sam Brandon became the first millionaire in San Francisco history. Okay, how did he get rich? He was the shovel seller. He was the one selling the tools that helped them to do the business they were trying to do. Okay, somebody wants to be a chiropractor. Cool. They're digging for gold. But the person became the millionaire was Sam Brannan. He was the one who came, gave them the tools so they could mine for gold. Okay? Funnel building is shovel selling. You're bringing the shovel, you're bringing the tools they need so they can become a. So they can be a chiropractor, they can be a dentist, they can be a coach, they can be an author, right? Those people don't want to become funnel builders. They don't want to become marketers. They just want people to buy their thing. Right? And so the people who get rich are Sam Brennan, who sold the tools. It's you who becomes the funnel builder. That's who gets rich in the relationship. Okay? I believe this is the biggest wealth transfer that's ever happen. Right? And it's going to the shovel sellers who can help all these new businesses to become successful. If you can learn how to do that, it'll change everything for you. Okay? This is your protection in the very, very uncertain world. I've been on this planet for 45 plus years now, and this is the most uncertain I've ever seen it. It's chaos between AI and wars and politics and just all the insanity of the world we live in right now. Okay? The only protection uncertain world is number one, is your skill set. And. And then your ability to attach your skillset to a successful business. That's it. You're like, what happens to all businesses go under. It's like a lot of businesses will go under, but there's always gonna be successful businesses, right? And if you have a skillset that they need, you can write your own check. Okay, so what is the most valuable skill to almost every single business? I call this the skill set of becoming a funnel hacker. So I got my funnel hacker shirt on today. The skillset of becoming a funnel hacker. AKA a rainmaker. Somebody who can walk into a business, can apply something, and it makes it rain. Okay? That's what we're talking about here in Fact, I got a really cool. This is a video clip from Garrett J. White at our second or third funnel hacking Live. He shared this thing about becoming a rainmaker in your business, and it was so powerful. So we watch this video clip real quick, and afterwards, I'll come back, we'll talk about how to make it rain.
- [35:52]
Garrett J. White
Let me tell you a story. I found a book in the business section, and it was called 1330 Days to Grill Marketing by Glenn Livingston. This is the first time I've read this book. I had actually never studied marketing in my life. Now, you heard the story that I had hundreds of employees.
- [36:04]
Russell Brunson
Yes.
- [36:06]
Garrett J. White
And we were running successful businesses, and we were getting tens of millions of dollars, and I had never once considered that I was a marketer. And it's 30 days of simple things that you can do day over day over day. And for the first time, the last light bulb goes on. Wait a second. The way you control the game is you control the rain. Being a marketer is the capacity to take a message and place that message into the marketplace, grab people's attention and pull them in a direction. I had never once considered that my skill set should be focused on this idea of mastering marketing, because I have. The story I told myself was that I am a businessman. I had never stood up and said, I am a marketer. I am going to learn this, and I will bleed to make this happen. And it started with a change, which was, am I a businessman or I'm a marketer? I am a marketer. I wake up, and the first thing I ask is, how am I going to make it rain Every day in my businesses, how am I going to make it rain? Not a day goes by, not Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. But I wake up and say, how am I going to make it rain? Because if you can't make it rain, your funnel is worth nothing.
- [37:31]
Russell Brunson
All right, you guys getting this? If you want to win the game, you have to learn how to make it rain. Okay. Okay. That's how you become invaluable to any business owner. Okay. I talk about this. I think talking tomorrow in the VIP session, I'm gonna go a little deeper into this. But in every business, like, there's the entrepreneur, there's the technicians, there's the managers, all these kind of things, right? And the entrepreneur's got no risk. Right. Or, sorry, the entrepreneur's got tons of risk, but there's no ceiling on the earning. Everybody else, you know, they look at the technicians who are doing stuff and the managers, like, they all have ceilings of their income, but they have no risk. Right? But there's one other role that's different. It's the role that comes into a company is called the rainmaker. And the rainmaker's most power, okay? Because the rainmaker, first off, has no ceiling on the earning potential. If I come into a business and I can generate an extra million dollars a year for them or $10 million a year or a billion dollars a year for them, the amount of money I can get by being the person who knows how to do that is worth insane amounts of money. There's no limit on my ceiling. But also, by coming in as a rainmaker, I don't have the risk of the business. The entrepreneur has the risk of the business. You have the ability to come in with no risk and no ceiling, which is the best possible situation to. Okay? So my goal is to teach you guys and turn you into rainmakers. Okay? A rainmaker is any person who brings clients, money, business, or even intangible prestige to organization. Okay? If you can do that, you become the person they will write checks for because you have the skillset, okay? And the coolest thing is that skill set is not that difficult to learn, and AI nowadays will do 90% of it for you, which is insane. Okay? So funnel hackers are the ultimate rainmakers. Okay, so we got the cool shirts. By the way, if you haven't got your merch yet, I dropped a link inside of the workbook, but. But we are selling all the new funnel hackers merch at onecomiclub.com merch. Take a screenshot of that real quick because we're focusing. Don't buy it right now, but go check it out. That way, you can be in matching shirts and T shirts with me and the team, which would be cool. All right, we keep going. So I'll tell you guys a story about Stephanie Dove. Blake, Stephanie's actually in office today, so in about an hour now, I'm going to bring her on stage and actually interview her about this whole process. But this is a picture of her and her kids. And again, I don't want to ruin the whole story for her, but the parts I want to make sure that you understand. Okay, Stephanie was trying to figure out this business. She'd been trying to figure out different ways to make money online, a bunch of stuff. And she came into the same opportunity I'm sharing with you guys about building funnels for other people. Okay? So she went out there and she built a test funnel for a chiropractor. This chiropractor, I don't believe he paid her just like, hey, I can build this funnel for you and see if I can make it work. So she goes, she builds this funnel for the chiropractor, and guess what she did. She made it rain. She goes out there, and from this very first Funnel, she got 86 customers for that, for that chiropractor with a patient value between $1,000 and $1,500 each. So just think about the math. Let's just say it's just $1,000 per patient. So she brought him 86 patients at $1,000 a piece. So she just made the chiropractor that much money by building one funnel. Okay? Now, would it be hard for her to come back and be like, hey, I want 20% of that. I want 10% of that. I can bring you more people, give me equity in the company. Like, there's so many things she could have done, right? But she was able to do that. She built a funnel for free, and then she made her rain. Okay? Stephanie is the funnel hacker. Why? Because she knows how to make it rain. She went to a chiropractor's business and made it rain for that person. Okay? The chiropractor is not going to know how to build a funnel, how to get 86 customers. Like, none of those things they understand. Like, they want to adjust people all day long. And Stephanie came in with her skillset and was able to do this for them. Okay, and the story gets better. I'll come back to it in a minute, but I want to share another story. This is a story from a guy named Noah Lenz. And Noah's a little older now, but this was. I had a chance. When he was, I think, 14 years old, he came to an event, and it was a. We did a young entrepreneur event. And my kids were there. I wanted to inspire my kids. So I had Noah come on stage, and he builds funnels for other people. And so I wanted him to explain what he was doing. And what he said shocked me. I was not expecting this, but it was one of the coolest lines in the history of all time. So listen to Noah. Who does. Who still to this day builds funnels for other people. I know you've built funnels for yourself and for other people, but when did you kind of decide, like, I'm going to build funnels for Caleb, obviously, but other people? What was the reason why you made that decision?
- [41:19]
Garrett J. White
I like building funnels for Caleb. Working with him and not having to worry about My own product, he worried about the product, fulfilling it, etc. All I needed to do was do the marketing, which is what I was really passionate about. In About June of 2018, I started my own agency.
- [41:35]
Russell Brunson
How much do you charge somebody to build a funnel for them?
- [41:38]
Garrett J. White
If someone wanted to work with me, I honestly, honestly would probably only work.
- [41:43]
Russell Brunson
With him if I got a certain.
- [41:45]
Garrett J. White
Amount of equity in the business.
- [41:47]
Russell Brunson
He's negotiating equity already. I love it. All right, okay. You guys see that Noah's a funnel hacker. Why? He knows how to make it rain. At 14 years old, he's negotiating equity in businesses. Why? Because his skill set is that valuable. Okay? Of all the things you can learn, you guys, like, you can learn how to do open heart surgery on somebody. It's not nearly as valuable as you coming to a business and building a funnel for. For them. Okay? It's that much. It's like that valuable of a skill set to learn and to master. Okay? So the best way to be a rainmaker is become a funnel hacker. Okay? So my question here, how many of you guys here want to become a funnel hacker? If you want to be a funnel hacker, I can't see your faces, but type in the comments. Type in funnel hacker in the comments. I want to see who is a funnel hacker. Because funnel hackers are the people who know how to make it rain. They're the ones who know how to grow businesses, scale businesses. All right, here, my funnel hackers are coming up. Okay, okay, we got funnel hackers. All right, My funnel hackers, okay? In fact, I want to take this one step further. How about this? I want everyone tap yourself on the chest, wherever you are, and say, I am a funnel hacker. Okay? Right now, 1, 2, 3. I am a funnel hacker. I wish I could hear everybody around the whole world. We got what, 12,000 people registered. One more time, say, I'm a funnel hacker. Okay? This is an identity I want you to have, you guys, okay? This identity is unique. You've heard about the funnel hacking community, right? We do big events with thousands of people out, right? They're all funnel hackers. People who know the skills they come into. Any business could be their own, could be other people's, but they know the skill sets to make it rain inside out that person's business. Becoming a funnel hacker is the key. It's the identity that I need you to have to be successful over the next five days. I want you this to be something you're thinking about all the time. You can tattoo it to the back of Your hand if you want. But being the funnel hacker is what we do here in this community. We developed, we invented, we figured out these systems, these processes that can bring so much value to any business if you'll just apply it to it. This is the most valuable skillset that you can learn today, period. So my goal over the next five days is, first off, to shine a light on this new opportunity for you. So you see exactly what you. Number two is show you exactly how to do it so you'll be able to start building funnels for people immediately. And then number three, and this one's important because I always think about this, like, if you wanted to learn how to build funnels, like, you can go. You could read my book, which is good. You can go to an event, you can go to a course. But I want to actually get you guys, like, put you on the bike, right? There's gonna be a group from here. We're gonna certify you guys to actually make you certified funnel builders to be able to do this for our community, Right? We're actually putting you on a bike where you're doing this and actually getting your hands dirty every single day. And we're gonna be doing that during this challenge is where, like I said, tomorrow we're gonna be actually in clickfunnels building funnels, so you'll learn exactly how to do it. So if you're nervous about it, you have it mastered by the end of the day tomorrow, which will be really, really cool. Okay? Now, the certification we'll be offering not today, but at the end of this event is not gonna be cheap. Okay. It's not gonna be for everyone. So a lot of people are like, why is Russell gonna be pitching me something? Yes. The end of this, we're pitching a certification program. The cost for certification starts $18,000. But I got good news for you. Good news is, is you may be able to twist my arm a little bit. The more fun I have during these challenges, the nicer I like to be. And so what we're gonna do is the price starts at 18 grand. But the more fun we have, I'm gonna keep dropping the price, lowering the price. And so I need you guys participating, going full out, going crazy in the comments, yelling out funnel hacker every time you get excited. Cause the more I see that, the more energy I have, the more likely I'm gonna drop the price. Does that sound fair? Okay, so we'll keep dropping the price. All right, Now, I also want you to understand this is not gonna be Easy. This is not a get rich quick thing. This is not what I believe in. It's not what I do, okay? This is not. Like I said, it's not get rich quick. This is a work hard and learn an in demand, marketable skill set. And you have to get really, really good at it, okay? Success is not guaranteed, and it's not going to be easy either. But if you learn the skill set, you're going to be super valuable to any company, any business you want to do it. It'll give you the ability to literally write yourself a swimming pool. That's a weird thing to say, Russell. Now, I wanted to say I phrased it that way because there's a really cool story, okay? The story is from a guy named Paul McCartney. You haven't heard of him? One day, Paul McCartney. McCartney was sitting there talking to John Lennon, and they said, we really want a swimming pool. And Paul McCartney said, hey, let's write ourselves a swimming pool, okay? Write ourselves a swimming pool. What does that mean? It means we're gonna go write a song that generates the revenue for that, and from the revenue, then we'll go build our swimming pool, okay? And so what happened is that they went. They sat down, they wrote the words for this. I think, I believe it was help wrote the words for the song. Help recorded it, launched it, got the money, and built themselves a swimming pool, okay? So that's the power. I don't know if you guys remember, if you've read the book Rich Dad, Poor Dad. My dad gave me this book when I was probably 22 years old, and it sat on my bookshelf for like eight or nine months before I finally read it. And I read it and changed my life. And one of the key concepts in here, he talked about in the rich dad, poor dad. He's like, there's a rich dad and he had a poor dad, right? He said the rich look at things differently than the poor. He said, the poor will see an opportunity comes to them and look at and say, oh, that's cool, but I can't afford to that, right? That's what poor people say when they see something. He's like, my rich dad will look at something. And he looked at it differently. He said it was almost the same, but it was a little bit different. He said, how can I afford that? Okay? So an opportunity comes. You're like, I can't afford that. That's one thing, right? Like Paul McCartney and John Lennon, right? It's like, oh, swimming pool. Like, I can't Afford that. It would have been done, but instead they stopped, said, well, how can I afford that? Oh, let's write a song. And the revenues from that song will pay for the swimming pool, right? How can I afford that? So this is this key thing you gotta start learning in your mind, right? Is that people who are poor, they think I can't afford that. People who are rich think, how can I afford that? And by asking the question differently, it opens your mind to all different opportunities and ideas and things open when you shift from I can't afford this to how can I afford this? What can I do? I remember for me, when I was getting started in this business, man, 23, 24 years ago, and I needed to buy this course. It was a thousand dollar course, which 20, whatever years ago was a lot of money for a course. And I couldn't find afford it. And I just heard, rich dad, poor dad. And so I remember thinking, sitting there like, okay, well, I can't afford it. How can I afford that? Like, what would a rich person say? How can I afford that? And I was like, huh? And I remember looking out the window and the house we're renting in this big old tree, and on the ground door, tons of lease. And I was like, I wonder if the dude next door will pay me to rake up the leaves. Or the guy that owned the. The duplex we were in. So knocked on the door, I'm like, hey, man, will you pay me if I rake up the leaves? He's like, sure. I'm like, how much? He's like, 200 bucks. I'm like, I'm like, dang. So I went down to Home Depot, bought a rake, bought a tarp, came and raked up the leaves, and I threw it in the thing, took it, got my $200, and I was like, hey, I'm one fifth of the way there. And I started driving around to other places that had leaves. I locked the door, hey, can I rake up your leaves? They're like, how much? I'm like, $200, like, all right. And I raked up those leaves. I did that. Five lawns, had a thousand bucks, bought the course, changed my life, okay? Now, if I wouldn't have done that, if I would have done what everybody else is, I can't afford that. I'd still be in that same situation today, okay? But instead, my entire life changed because I asked the question differently. How can I afford this? Okay? And so for you guys, when you start looking at this opportunity, right, the question I want you to ask yourself first off is like, what's your swimming pool? What's the thing that you want? Some of you guys, the swimming pool is like, I want to build a new house. Some of you are like, I hate my job. I want to leave it. Some of you guys are like, I got college debt. If I could get out of the college, that'd be my swimming pool. Like, what is your swimming pool? I'm curious what it is. Type in the comments wherever you guys are at in the world, like, what's the swimming pool you're looking towards? Like, what's the thing that you're trying to achieve here? Right. I want to make this very tangible for you because if you understand it, again, my goal is to get you guys to. Excuse me. My goal is to get you to earn your 1 comma before the week's out, right? But then you have a skill set before. Like, for me to actually. To actually get that thing, I got to get five commas or not, you know, five, one commas, I got to make 5,000. It's going to take 10,000. Like, when you realize, like, the swimming point want is going to comma. 10 grand, 12 grand, 15, whatever that is. Now you know exactly what it is. Like, cool. Just replicate that, what we did this week, five times and maybe start charging more. And then you want to do it three times. Right? Like, a lot of pools out there, maybe the same person saying infinity pool over and over again. Property, build on residual income, generational wealth, freedom, financial freedom, not to have to work for anybody else. $20,000 a month. Cool. Build a legacy, doing more service. I love it. Okay, so for all you guys, you have a different swimming pool and realize that this opportunity is the path to get those things that you want. Just like John Lennon and Paul McCartney, they want a swimming pool, so they wrote themselves a song. You want the thing you want. Cool. Build a funnel. Okay, and again, the key is you don't have to build a funnel for yourself. You can build it for other people. All right, so I'm gonna walk you guys through some of the framework for this. So if you're taking notes, now it's time to take notes. So here's the step by step process to do this in a really simple, really powerful, powerful, really fast way. Okay? Step number one, you have to pick which type of funnel you want to master. Now, this is one of the keys. A lot of people make a mistake. They're like, I have to learn every funnel. And there's a lot of funnels. In fact, on this Little image here. There are squeeze page funnels. There's survey funnels, there's summit funnels, there's challenge funnels, there's book funnels, there's cart funnels, there's paid challenge funnels, There's VSL funnels, webinar funnels, product launch funnels, application funnels, webinar application funnels, funnel hubs, funnel stack. There's all these kinds of things, right? If you remember book.com secrets, I talk about tons of different types of funnels, and this isn't even all of them. There's other ones on top of that. And so sometimes people look at that and they're like, that's overwhelming. I don't think I can master all of those. And the reality is you don't have to master all of them. You just have to master one. You just have to be good at one. A good example. Stephanie, who's going to be here, we're going to have her on stage here in a little bit. She got a result with one funnel first. So she found the chiropractor, she did the work for him, built a funnel funnel, had success with it, got 86 clients coming in, right? She had success with it. And then guess what? After she got results with one funnel, okay? Step one, pick one funnel. Step two, get results with that funnel. Then step number three, this is what Stephanie did. This is why I have her here to tell you guys the whole story. She leveraged that result to get paid clients. So she has so much success. That one chiropractor, he was like, freaking out. She was like, hey, do you think any of your other chiropractors would want to learn how to, like, have me do this, too? He's like, yeah, you just made me $86,000. I would love to. So he jumped on a webinar, brought 10 of his other chiropractor buddies on there. Because what do chiropractors know? Other chiropractors, they went to school together, right? They jump on. And she said that from the 10 chiropractors on the webinar, nine of them signed up for a paid service for her to do the funnels for them, okay? And then have her on monthly retainer. And she told me today, this is like nine years later, five of them are still active with her today. Now, this has grown from there. She's got now, I think she went from 10 chiropractic clients to, like, 50 or 60. She'll tell us the story today, but we always understand that she leveraged the same funnel Right. She didn't go out to master 10, 20, 30 funnels. She had one funnel she mastered for that chiropractor, and she had another chiropractor and uses the same funnel. She put their face and their name on it and then the next person. So it became very, very easy to do it over and over and over again. Does that make sense? So, again, you don't have to master all of them. You just got to find one of them. Just pick one. One funnel that you want to master, one that gets you the most excited. Right? And then from there, you can go and learn how to do it and then go do that for a lot of other people. Okay, you guys getting the aha's here? If you're getting an aha, I think buy a house. Financial freedom. Okay? If you have an aha so far, type in aha. Want to know, and then type in, like, what type of funnel you think you'd want to learn how to do. Like, do you want to learn how to do a book funnel, a challenge funnel, a webinar funnel? Which kind of funnel gets you the most excited? A lot of you guys don't know. Which one do you suggest? It depends. Funnels are like tools. For me, it's like a toolbox. There's a hammer, there's a saw, there's a drill. So every funnel's got a different use case, but they're all valuable. So you have to figure out which one you think will be most valuable for your type of client. Right. For Stephanie, she went after chiropractors, and so the type funnels used for chiropractors, very specific to a chiropractor. If I was going after authors, I'd probably do a book funnel or maybe a webinar funnel. Right? So it just kind of depends who you're going for. Okay, Next question that I already see people asking is, like, well, how much do people pay for a funnel? Okay. Cause you're asking about this, like, one comment, like, so, like, would one, like, someone pay $1,000 for a funnel? The reality is people pay a lot of money. I've seen people charge up to $250,000 to build a funnel for somebody. Okay? I've seen people charge $1,000. I've seen people charge 25. I've seen people charge $30. So the range all depends, right? There's a lot of things, and the key is how good are you at doing the thing, Right? The better your skillset, the more value will you become? Okay. But at first, you're not going to be very good. In fact, Garrett White has a message for you. I want you to understand, if you understand this, you understand exactly how much you can charge for a funnel today.
- [53:26]
Garrett J. White
So first off, understand, no matter what you try in the beginning, it's going to suck because you suck. But you'll get better, and you'll suck less as you keep doing this. And eventually, you'll suck less so little that you'll actually be good. But just surrender to the fact that you're going to suck.
- [53:46]
Russell Brunson
All right, so there you go. First, you are not going to be any good. And that's okay. Okay. But over time, you'll get better and better and better. Right? So that very first one, you're probably in the first one for free. Stephanie did her first one for free. I did my first one for free. Okay. Because you're not very good. Then you figure out, I'm not that bad. Then you can do one and charge 1,000, and boom, all of a sudden, you're in one comma club. And the next, like, man, that one worked too. I'm going to charge five grand. Next one, I'm going to charge ten grand. And you can get better and better. You can charge more as you get better and better. So let me show you some examples of people like you who are mastering just one type of funnel. Well, the first one's gonna be me. I'll share my story first, and I'll show you others. So one of my favorite types of funnel is the book funnel. Obviously, I've written some books, and I figured out a really cool way to sell books through a book funnel. So these are three of my funnels. That's the book funnel for dotcom secrets, expert secrets, traffic secrets. But if you zoom in, this is what an actual book funnel. So this is the traffic secrets book funnel. So there's page one, page two, three, four, five. Those five pages, right? And so for me, it's like when I started building my book funnels, I looked at a dozen people's book funnels, and they all kind of followed the same pattern, the same model. So I built my book funnel. I made it very similar. We launched it, and this book funnel crushed. In fact, this book became a New York Times bestselling book all through the book funnel, which is pretty cool. And so for me, it's like, I love book funnels. Now. I personally, people don't really hire me to build funnels for them anymore because I charge too much. That's not true. Two people last, last year Bought it. We charged a million dollars per person. And so we got two. I built two funnels people last year, but other than that, I don't do it. That's kind of my going raise a million dollars for a funnel plus equity. But I like using funnels to get into doors I can't necessarily get into. So, for example, a couple years ago, Tony Robbins wrote this book called Master the Game. And he was about to launch it on Amazon, and I was like, tony, don't just launch on Amazon. Put it through a funnel. And he's like, what's a funnel? So I sat down, I showed Tony, like, this is my book funnel. This is how it works. He was like, that's insane. And so all I did is I took my book funnel, which I'd done a bunch of times. I knew exactly how to do it, right? I know what happens on page one and what happens on page two. I know what happens every single page. I'm really good at book funnel. And then I sat down with Tony, and I said, okay, Tony, this is the structure. I doodled on napkin. Here's page. These are the things I'm like, there's four videos I need from you. So he flew me out there, we filmed the videos for his, and then, boom, we built his book funnel again. We modeled the look, the feel, the layout. Everything was put Tony's voice, Tony's message into the book funnel. And then when that book launched, Tony was on tv, on cnn, today's show, tonight's show. He was on every show promoting it like crazy. And a lot of people went to Amazon. A lot of people went other places, and a lot of people came to the funnel, okay? And I don't know how many copies he ended up selling, but he sold a ton of them. And so I had a chance to build out Tony's book funnel. It got me into that door. So that was one. Next, I wanted to get to know Grant Cardone. And so Grant had a book called the Tenor he was selling on Amazon. I'm like, you're an idiot. Don't just sell on Amazon. Sell it through a funnel. He's like, how does that work? And so I convinced him to take me and my friends into his plane, and we actually built his entire funnel all on his plane, which is really fun. But what I do, I took my funnel and I just replicated it, put his face in it, put it in his name. And then we launched Grant's book funnel, and he sold a ton of copies of his books. And then Dave Ashbury, who just. This is, man, probably six, seven years ago, he was launching the Bulletproof Cookbook, and he. He was selling on Amazon. I'm like, why would you sell it on Amazon? Why do you hate money so bad? And so, in fact, that's. That's what you can. This is my secret. You guys go to anybody who's selling things on Amazon or Shopify or Etsy and just like, why do you hate money so bad? And like, what are you talking about? Like, if you took that same thing and put it in a funnel, you'd make way more money. So I told Dave Ashburn, like, why do you hate money so bad? He's like, what are you talking about? I'm like, you're selling on Amazon. You don't get the person's contact information. You can't follow up with them. You can't do upsells or downsells or anything. Like, you're just selling books and making your Amazon royalty, which is almost nothing. Right? That's why most authors are broke. And he's like, well, I don't know what to do. I'm like, you need a funnel. He's like, what does that even mean? I'm like, let me come into your office and film it. So we flew out to his office, filmed the videos, put in a book funnel, and boom, he had a funnel. Now he could sell his book through. Okay, how many books are on Amazon, do you think, where the author selling the book on Amazon but doesn't have a funnel? Yeah, I'd say a billion or. Or more. I think it's like, I don't know, like, 10 million books a year are published. So if you're like, there's not gonna be enough clients to do this for. Oh, there are. You just gotta find them. And like, why do you hate money so bad? Why don't you just put it in a funnel? And they're like, oh, yeah, I was going to, but I just don't know how. And you're like, oh, I can do that for you. Right? So that's how it works. Okay, so let me type in the comments. Why do you hate money, question mark? This is like the best clothes of all time. Okay. All right, so the question to come back to you guys is, which type of funnel do you want to master? Okay, so I showed you guys a book funnel. Here's another one. This is the funnel. It's called the product launch funnel. Jeff Walker made this funnel famous, like, two decades ago. And it's very structured. It's like, there's a registration page, there's three pre launch videos, and there's a video that sells the thing at the end. So it's a five page funnel. It's very simple, very easy to do. I met my friend, Kevin Richards. Kevin went to Jeff Walker's course, learned how to do a product launch funnel, came back and launched a product launch funnel. He did it once. He was like, hey, this actually worked. Then he started going out there and getting clients. And so he did client after client, client after client after client. He ended up doing 32 product launch funnels for people. 32 times. He replicated the same funnel, plugged in other people's videos and messages, launched it over. And every single time, he would get equity in the launch. Okay, so some of these launches were doing a million dollars, three or four million dollars. He got equity in every single one. And eventually he found two or three clients and he started working full time for them, just doing their product launches. He got good at one funnel and leveraged that to a huge career. Kevin's a funnel hacker. Why? Because he knows how to make it rain. He's able to take this one funnel type, plug it into any business. He can go to an author, be like, hey, you got a book? Do you want to make some real money? Let's do a product launch. Like, what's a product launch? Let me show you. Boom. And he can do that, right? So that's a product launch funnel. So that's one type of funnel. If you just learn that one thing, how many people want to launch a product? Dozens, thousands, millions of people. Right? So if you just learn one type of funnel, product launch funnel can be another one. So what kind of funnel do you want to master? Let me show you another one. This one's called the free challenge funnel. In fact, you guys, right now, or in the middle of a free challenge funnel. Oh, this is like a dream inside of a dream. This is inception. You're literally in a challenge funnel. You guys noticed that you registered for a free challenge, and now you're here during a free challenge. So right now you are in a free challenge funnel. You're experiencing, you're seeing the insides, the guts of it right now happening in real time. You guys know what challenge funnels look like. You're experiencing it. So challenge funnels. This is my friend Austin Ford. He got really, really, really good at challenge funnels. So he did. I don't know how many he's done now. I think, I don't know. He started doing it. Did One, then another, and started going business after business after business, right? He charges them up front to build the funnel. Charges a percentage of the launch. He's done it over and over. I think he's done like, 50 or 60 of these things. Okay, but he's mastered one funnel type, turned into a huge career. And Austin, the funnel hacker, why? Because he can go into any business he wants. Bring him a challenge funnel. He can make it rain. Okay, so what type of funnel do you want to master? There's a lot of them, right? Here's another one. This was called the funnel hub. This was actually invented by my friends Mike and A.J. they invented this thing called the funnel hub. They showed it to me, like, that's the greatest thing in the world. So they got really, really good at it. In fact, they went out and they built one for Dan Kennedy, for Steve Larsen, for Garrett White, for Doug Grant. Build funnel for me. They went out and started doing that. They started building for other people, right? They started plugging these funnel hubs all over, and they made a ton of money. Okay, so Mike and AJ are funnel hackers.
- [60:35]
Garrett J. White
Why?
- [60:35]
Russell Brunson
Because they can go into any business, apply a funnel hub, make it rain. Okay? So you see how you can start riding your own swimming pool. You guys, again, the first time, it's like, I am really bad at this. Like, Garrett White said, first, you're gonna suck. And so you build the first funnel. It's not gonna be any good. So the first one, you do it for free. It's like, hey, I'm not very good at building funnels, but I'm kind of learning. Can I do one for you for free? And someone's like, sure. So you do the first one for free, right? And the first time's the hardest. You get to learn how to use clickfunnels. How do you connect things together? But after you do it once, it's like, oh, now I know how to do this. I could do this again and again and again. And I have one that works, looks really good, and I got a result for somebody, right? So you do that for the first person for free. You get them result, and then you go back, I'm going to go find somebody else. You find somebody else who's very similar. Like, Stephanie found a chiropractor. Then she went and found 10 more chiropractors, right? I did this funnel for free for so and so. Who's a whatever. He's an author, he's a dentist. He's a, you know, whatever that person does, go find some More of them. Then the next time, you're like, hey, I built this funnel for so and so. It's working. I'll build one of you for 1,000 bucks. And they're like, all right. And then, boom, you got your 1 comma club. You build that one and you learn some more, yield better. And now you suck less so little. Is that what Garrett said? You suck less so little. You'll eventually be good. And third, funny. Like, man, I'm waiting. I'm charged $2,500 for this next funnel, right? Then you do that one. It has success like this. I'm getting good at this. I'm going to charge five grand for my next funnel. And then you keep going. And that's how you win in this game, right? And you do that, eventually you're charging 10 grand, 25 grand, 30 grand to build a funnel for somebody. You're getting so good. All of a sudden you see an opportunity. Someone comes to you, and they want you to go and, like, build a funnel for them. And you're like, I love your product. This is a really cool product. I'm not willing to do it if you pay me, but if you make me a 20% equity owner, I'll build it for you for free. And all of a sudden, now you get equity in a company, okay. Or maybe in the backside. You've been building the course for five years. All of a sudden, your course is done. You're like, well, I already have. I know how to build funnels now. I can just. I can make my own business reign at this point, right? So you see how you can start writing your own swimming pools. You guys, you start figuring out what is the thing I really want, what's the thing I'm trying to get done to pay for whatever. And then funnels opens up the opportunity for you to be able to do that over and over and over again. Okay? All right, so here's the three step system again. This is so simple. It's so simple. It's almost too easy. Like, I was scared to, like, show it to you because you're like, oh, that's so simple. Like, yes, it is simple. That's the key with this. Getting your first thousand bucks should not be complicated. It should be very, very simple. Three steps. Number one, pick the type of funnel you want to master. Number one. Number two, get a result with that funnel first. Number three, leverage that result to get paid clients. That's it. You guys on focus? Good. You guys feeling good right now? Okay. If you do, I Want you to do this again. Tap yourself on the chest and say, I'm a funnel hacker. Okay, a little bit louder this time. Say, I'm a funnel hacker. All right, one more time, one more time. Tap yourself on the chest. Wherever you are in the world. I can see you. I can watch you all say, I'm a funnel hacker. Alright? Okay. I'm drilling this identity into you guys mind because if I get this identity inside your mind, everything else will become simpler. Okay, you guys ready to start building funnels? Okay. Certification price. I'm having some fun. Fun. Okay. We started this thing. $18,000. I'm having some fun. We're going to drop it. Let's drop it down to 17,000. Actually, if you guys, if you guys do this one more time, one more time. Say I'm a funnel hacker. One last time. I'm a funnel hacker. Okay, I'm going to drop one more time. We'll go from 17,000 to 15,000. Okay, we're dropping at 50. We're not again. It's not for sale today anyway. But we'll drop it there. I just want to show the more fun we're having the easiest things to get as we go on. Okay? All right, you guys ready to write yourself a swimming pool? All right, so here is the first steps. I love seeing all the funnel hackers. Yes, yes, yes. I love it, I love it. Okay, so first steps. Okay, here's the first step Stephanie did. Right? What does Stephanie do first? She went and she decided. I decided I'm going to go and I'm going to build a funnel for somebody. Right. She got a client and then she worked for free and that's how it worked. Okay, so I want to do something crazy with you guys. Question first off, do you guys trust me? If you trust me, say I trust you, Russell in the comments. Comments. I'm going to ask you something that's uncomfortable and I'm nervous for some of you guys. I'm guessing that a percentage of you guys will not do this even if you trust me. You're like, this is so scary. I don't know. I don't want to do this, but this is me as your coach. Kind of pushed you into some uncomfortable waters. Okay. I know for myself, the coaches I had that helped me the most always made me feel a little uncomfortable in wrestling, in life, in business, my relationships. So I'm gonna push you guys a little bit. Okay. We've been having fun for the first hour sharing ideas and stuff, but I want you guys to do something. Okay? And so. And not all of you guys are gonna do it. I understand that. But the ones who do are the ones who will have success. Okay? I just know this. It's like there's two types of people in this world. There's people who make commitments, there's people who keep commitments. Okay? And the people who make and keep commitments, the ones who are successful. So a lot of people, like, they'll make a commitment, like, oh, I'm gonna show up for the challenge. Like 12,000 plus people register for the challenge. 12,000 people made a commitment. I'm going to register for this challenge and show up. I don't know the exact numbers, but, you know, we might got 3 or 4,000, 5,000 maybe who showed up. So the 3 or 4,000 are here. You made the commitment and you made and you kept the commitment and you actually showed up. Right? And the people who are successful in life are the ones who make and keep commitments. And so I'm going to get you guys to make a commitment today to do something, and then I want to see if you guys actually commit it. Okay? So this is what it is. I call this the Curious Student clothes. This is one of the simplest, easiest ways to get your first funnel building client. Okay? It's not scary. Maybe a little scary. But the good news is if it fails, nobody will know it failed. So it doesn't even matter. So I want to take that pressure off of you. So this is how the Curious student works. What you're going to do is you're going to go to your Facebook profile right now or whatever you got whatever social you have, and maybe you only have like five followers, that's okay. Maybe you have zero. Maybe out 100 or thousand. Like whatever you have, it's okay. Because what we're doing is we're going to go there and you're going to post something to your comments, okay? And this is going to get. This is going to get some people to message you back, okay? Some of you guys might get one or two or three people. Some of you guys might get zero. Some of you guys may get 10. It doesn't really matter. We're going to post this and just see what happens. If you get zero, that's fine. Don't stress out. If you get three, that's cool. Like, it doesn't matter. It's more so just doing the process because you have no idea what's going to happen. In fact, I did this exercise. I had a friend who's awesome, he's A coach. And I've been trying to get him to post on Facebook for a long time. He's like, only people on Facebook following my friends, my family members, and da, da, da, da. And he kept struggling to just go. And so he was actually here in this office with me. We're watching UFC fights. It got done and everyone had left, and it was just me, him sitting here for a minute and he's like, yeah, I'm not having success. I can't make the money I want. I was like, give me your phone. He's like, what do you mean? I'm like, just give me your phone real quick. He's like, why? I'm like, just trust me. So he gives me his phone, I make him unlock locked on his face. I open up his Facebook, I type in a little comment, and I click live. I was like, hey, what's up everybody? I'm here with so and so, and he's a little nervous to go live tonight, but he's right here with me. You see him just looking in the camera like, he's like, wants to kill me. Like, what is happening? I'm like, look, this is the deal. He's one of the best in the world. This thing. He's. He doesn't like to talk about it, he doesn't like to brag about it. But if you are an athlete and you're struggling with this, this and this, or you're a parent of an athlete, or, you know, an athlete who's struggling, this is something that he can do. Da, da, da. Like, if you're interested, comment down below. He'll message you back and let you know. That sound good? He's like, uh huh. I'm like, all right, thanks everybody. And I hung up. Right? So I went live to his audience and he afterwards, he's like, what did you do? I'm like, it's about time you just tried. He's like, no one on my follows me on Facebook doesn't want training. I'm like, you have no idea who's following me on Facebook. You have no idea who's paying attention. From that one post, he had two people who saw it, who knew an athlete was struggling with injury rehab, who forwarded it to their friends and got two clients from that, like four or $5,000 clients. He had another one who messaged, like three or four clients came from that one message. He had no idea. Okay, so my delusion is something like that might happen for a lot of you guys. Okay, so here's what the post Looks like I'll have my team copy and paste this in the comments as well, but this is what it says. I'm going through this crazy intensive training right now on building sales funnels, and I'm actually getting pretty good at it. But I need to practice on a real business, not just fake ones. So I'm looking to two to three people who let me build the first page of the funnel for free. You want more leads? I'll help build a lead funnel. You want to sell something? I'll build you a sales funnel. You want people to book calls? You'll help create an application funnel. No catch. Just want an experience and a testimonial if you love it. Anyone with a business and wants a free funnel, drop this thing below or DM me. That's it. So you post it and just see what happens. Now you might get some hearts, make some likes. Someone says yes, you might get nothing. And that's okay. Okay. So if you can grab that and post it and what we're going to do, couple things real quick. So the reason why this works, number one, there's no risk. Okay? Some people are like, what if I try and I fail? No one's gonna know if it fails, just delete the comment in an hour from now if you don't like it or delete it tomorrow. But what if it works and no one's gonna give you objections? Like, they don't want it, they're not gonna comment on it, right? So it's like, it's really, really simple. And psychology is basically getting their scarcity in a couple spots. It's low commitment. It's not gonna cost me anything. You get to practice. You're the curious student who's learning this thing. And my guess is for of lot a, a lot of you guys will get responses. If you start getting responses after you get it throughout today and tomorrow, we just type like, I got a response. I got three people. I got one person, whatever it is, right? And just post what we got. Okay, so let's do this right now. What I'm doing is I'm gonna give you guys two minutes. Or maybe I have three minutes. Three minutes to post this. So there's the again on the screen. I think my team's trying to post it in the comments. You can just copy and paste it, but that is the link. I'm giving you three minutes. I want you guys to actually do this, not just. Just think about it. Okay? This was not a challenge where I'm going to talk at you this is like, we're actually going to be doing things tomorrow. We're going to be building the funnel that you guys get from this. So it's going to be really, really fun. All right. Everyone's posting as you guys are posting this. And again, I know some of you guys are going to be nervous about it if you're not comfortable on your own page, if you're part of a group or, you know, somewhere else or something. Somewhere you can put just somewhere where it's publicly out there. Right. Or maybe, you know, a business owner where it's like, I know this business owner could use a funnel. They're one of my friends. I'm not nervous. Like, email. Like, email it to him as well. If you want to say, hey, I want. Looking for someone to help with. Stephanie's gonna show you guys what she actually did when she did this exercise, how she got her first client here, when I bring her up in a minute, which is really, really cool. But she did it all through email, so you can email it to somebody. The key is there's people out there who need this. And you could, like, you're gonna learn again. Right now. Some of you guys are like, I don't wanna do this. Cause I don't actually know how to build a funnel yet. Like, don't you worry. That's what tomorrow's for. Tomorrow will be. We'll. We'll help you with that part too. By Wednesday, we'll show you how to collect money for it. Like, don't stress. Like, we got you for this whole process. Yeah. So don't, don't, don't stress. Some said. Oh, snap. No time to punk out, huh? Nah, just do it. It'll be fun. What's the worst that could happen? What's the worst that could happen? Yeah. Patty said I'm a funnel hacker. Now you're doing it. You're all in. You're all in. Okay. Minute 30. We're halfway there. Post it in. Post it in. I know you guys are nervous. Post it in. Then just, like, close your eyes and come back and we'll jump back into this. We see a lot of really cool stuff. Johnson said I have a hack since I literally have too many clients and leads reaching out for me. Yeah. Again, the harder things are, you guys will probably get more clients than you want. He's done one from Z0 to 17 clients in three days. I booked out for two weeks. Discovery calls. It's wild. That's so cool. Yeah. So like, you guys, again, one client gets you to one comma club easy. Three or four might get your swimming pool. So it's kind of cool. Yeah, the worst thing that could happen is I'm actually get some biz nez from Hunter. What's bizniz? All right. All right. Post it up. You post it, come back to the comments. Say post. Posted. Brian posted. Jason posted. Jonathan posted. Parviz. Posted. Who else is posted? All right, we got chats coming, different places. All right. Posted. Dixie's posted. Crystals. Posted. Hunter's. Okay, we got too late to turn back now. Brian said, let's go, let's go. 21 seconds. You guys posted it. Post it. All right. Very, very cool. 16 seconds. 15 seconds. Okay.
- [71:58]
Garrett J. White
All right.
- [71:59]
Russell Brunson
Posted, posted, posted. Shannon said, do you recommend posted even for folks in our own funnel business? Hey, if you want some free cash on the side to like start practicing funnels, it's a great thing to do. Work on the slide. All right, our time is up. Okay. Hopefully you guys have posted. Thank you for trusting me and doing the scary thing. I'm so proud of you guys for doing it again. After you get somebody who says yes or chats back, let us know in the comments. Whoever date is back. I got two people. I got somebody. Somebody said yes. I want to keep seeing those things coming. Alright, now some of you guys are probably wondering, what if somebody actually says yes? What am I going to do? Do I have to be certified to start? The answer is no, you don't have to be certified to start. And even if you were like, I'm not selling certification today. You cannot sign up for certification today. And some people ask me why, someone told me, like, yeah, you got to pitch certification on day number one. I'm like, no. I have a belief, one of my philosophies, it's called results in advance. So my goal is if I can get you to make $1,000 before this week's over, then I prove to you this actually works, then you can upgrade and become, you can jump into certification and then at that point you're going to crush it because you have all the training and the mentoring the group and all that kind of stuff. But the reality is, for right now, I'm going to get you results in advance. I want you guys having success so you don't have to worry about that. We're going to walk you through the process. When you get somebody coming in, we'll walk you through building the funnel out. And like this first one, we're going to do it together. It's going to be really fun. Okay. Okay, so, so recap the five days. You guys know what's going to be happening after today. So today we talked about backdoor. You guys are now understanding what is the big opportunity, right? It's building businesses. Sorry. Building funnels for other businesses, Becoming rainmakers in their businesses. Okay, Tomorrow we're going to jumping into the secret skill set. Okay? I've got a special guest coming here you're going to love, and she's going to walk you through how to actually build this. We're going to be on a computer actually doing this. Okay? So if you've got a client, we'll be building it with you together. If you don't have a client yet, that's okay. We're walking you through exactly how to do it so you know exactly what to do. Okay? So do not miss tomorrow. Tomorrow we get our hands dirty. It's going to be fun. You're going to actually do it. Day number three, then we're going to start talking about how to turn these people into cash and money. So you get your one comma by the weekend. Again, day four, then we'll show you guys how to shortcut this with AI because AI can literally do 90% of the work for you. We'll show you how to do that on day four. And day five then is like how to start scaling this into your two comma club and beyond. Okay? And then again this weekend, we're doing the Money by the Weekend Sprint. So we help you guys to go through this process weekly and hopefully get all of you guys to get at least one of these sold before the weekend's out. And then Monday, everyone who did, we're bringing them on a live show and tell so they can tell you exactly what they did and how they did it so you guys can model it for yourselves. So only thing you need right now is you need a free click funnels trial because you do need to be able to build this funnel inside of clickfunnels. Okay? And so that's it. But again, the trial is free, so it's not gonna cost you during this challenge. So you gotta get the free trial, go through the next 14 days, and then at the end of it, you're like, I don't wanna be a funnel builder. Cancel. And it didn't cost you anything. Or at the end of 14 days, you sold the funnel. You already 10x your. You know your money before you even pay the very first payment and you're good to go. Okay? So now I want you to understand, if you already upgrade to vip, which we had a huge VIP session today, which was insanely cool. If you're already VIP means you have a clickfunnels account, right? The way we structure it is Instead of charging VIP, typically people charge like $197 for VIP. Instead, we give you guys VIP for free if you have a clickfunnels account. So anyone who already has clickfunnels account, congratulations, you're already vip. So you already have access. If you don't have a clickfunnels account yet, if you didn't upgrade to vip, you've got one last shot today to go do it. If you go to onecomiclub.com VIP now, that's where you can upgrade. So I would recommend doing that when we're done. That way, two things. Number one, unlocks VIP for you guys. But number two, then you have a clickfunnels account, which you have to have a clickfunnels account tomorrow for us to be doing this together. Otherwise there's no purpose of you being here. You can't come in. Like, I'm gonna build a clickfunnels account, I'm gonna build a funnel, but I have a clickfunnels account. Like this doesn't. You can't do that, right? It's like, I'm going to build a house, but I'm not going to have any shovels or hammers or nails. I'm just going to try to build one. Like, what? Why would you handcuff yourself? Especially if I'm going to give you the shovers, the hammers and nails for free for 14 days. Like, just get the trial. You'd be insane not to. Okay, so right now is the time. Go to OneComicLoud.com VIP now when you do upgrade to VIP again, you get the VIP trial. Plus you get lifetime access to the replays of this, so you have a chance to go back and watch them over and over again. Right now we're doing replays for everybody, but we delete them when the next thing session starts. So you get tonight's replay till tomorrow morning, then it's gone. Right? With vip, you get lifetime access. You can watch these anytime you want for as long as you want. You get priority support over the during the challenge, a bunch of other stuff. So OneComClub.com VIP gets you the VIP again. It costs $0. You just sign up and it's. You get a 14 day trial. Click funnels and you get everything else unlocks. One question people like, well, Russell, what if I use a competitor? I already see it in the comments right now, so I want to address this head on. Yes. Cool. If I'm a little bit bold with you right now, I actually made a video about this because I thought it'd be more fun. So if you are using a competitor or you're like, I'm trying to think about using a competitor, my friends tell me I should use a competitor. I want to help you guys understand why that's incorrect. So I made a real quick video about that. So watch the video together and then we'll come back here in about two minutes. Ready? Go. All right. So you're finally ready to start building a funnel. You know that it's the best and the fastest way to grow your company online, and you've seen the success stories, and now you're probably thinking, I think I can do this. So the only question left is, where do I actually build my funnels? And look, there are really only two options. Option number one is called Click Funnels, and this is the obvious choice. And here's why. We're my existing funnel hackers that make some noise. Clickfunnels is the platform that invented funnels. We're my new funnel hackers that make some noise. Over the last decade, we helped launch funnels for over 100,000 businesses. Our customers have processed over $12 billion in sales. That's more revenue than some small countries. And pretty much every guru that you know online, they launched their company on ClickFunnels. Over 3,000 people have already won the 2 comma Club Award, meaning they've sold over a million dollars inside of a single funnel. And those plaques, they're all from Click Funnels. When you come to funnel hacking live, there are thousands of successful entrepreneurs, all celebrating their wins, all learning from each other.
- [77:35]
Narrator / Video Clips
Clickfunnels is just not the software.
- [77:37]
Garrett J. White
It is more than that community, the support, the trainings.
- [77:40]
Russell Brunson
Now, there is a second option. These are our competitors. Now, they go by a lot of different names, but we just call them the cloners, because that's exactly what they do. They just clone things. They copied our old funnel builder. They copied other people's CRMs, they copied membership sites. But there's one thing you can never clone and never copy, and that's success. In fact, do you know what a clickfunnel event looks like, Know what their events look like? So here's the thing. These cloners, they're backed by VCs, and the VCs have a lot of money. So the strategy is Simple. Find people who launched a successful business and funnel on clickfunnels and then pay them to sell their buggy clone software. You've probably seen this happen. You see someone online selling their clone while they're proudly showing the two comma club awards in the background. You might be thinking, oh, maybe they must believe in this product they're promoting, right? Wrong. Here's what I always say. Look at what someone actually does, not what they say. When they speak, it's very easy for them to lie, but what they actually do speaks volume. When they use one platform for their own success, but then they get paid VC money to recommend a clone, well, I just say be careful. Oh, and by the way, the added over 500 new features in the last event. Isn't that kind of insane? When the reality is to be successful, you only need about four or five features inside of clickfunnels to execute on the model you're trying to do. Because simplicity wins, simplicity scales. And simplicity is how you actually make money. So those are your two options. Go with the original, the only platform with thousands of success stories, a thriving community, world class trading, constant innovation. In fact, our new funnel builder is literally five years more advanced than the one they cloned from us. Or go with the cloners. The choice is yours. But if you want my advice, go with the people who actually invented this stuff. Go with the people who have success stories. Go with ClickFunnel. All you gotta do now is get your trial now@onecolmclub.com VIP now was that too bold? I don't think so either. All right, understand you guys, um, yeah, we invented this stuff. Everything you need to be successful is here inside of clickfunnels. Don't believe everything else. Plus, on top of that, the only way to win the 1 comma Club Awards if you are actively using click Funnels. Also, I want you guys to be aware of the looters. This is the pattern. If you join the Click Funnels Facebook group inside this challenge, people from over there, we call them the looters. Cause they'll come in here and they will try to convince you through the DMs through the messages to move over to their platform. Okay? Ignore them. When someone comes in, they're trying to, to persuade you and to move you, just type in I'm a funnel hacker and they will leave you alone. So there you guys go. That video is really fun to make. I hope you guys don't mind. And right now I already see you guys coming in here and posting a Bunch of things some of you guys already got. Someone said they got a chiropractor already messaged them back, which is really, really cool. And it's very cool. Okay, so again, if you're not VIP yet, go to OneComicCloud.com VIP now to go upgrade VIPs. We have a morning session. We have. We had one this morning that was insanely cool. We have one again tomorrow that was starting one hour before the live center. And then one question. I know a bunch of people are like, I have a ClickFunnels account, but I didn't get my VIP access. How does it work? So I'm gonna show you guys this real quick. If you already have a ClickFunnels account, you didn't get your VIP thing. Take a screenshot of this and if you go to this page to OneComClub.com VIPcheck, all you do is you put in the email address of the actual Click phone, your ClickFunnels email address, and then it'll unlock VIP for you. So, yeah, that way everyone who upgraded VIP and everyone's got ClickFunnels account. Everyone should be able to get in there. There's the vip. Check to unlock it if you didn't get it for whatever reason. Okay. All right, in two minutes from now, I'm bringing on my special guest, Stephanie Blake. You guys heard her story a little earlier today. About two minutes. I'm gonna bring her on. But real quick, before we do, just wanna talk about what's happening tomorrow. Okay? Tomorrow, everything changes. Tomorrow you have a chance to actually install and learn the skillset. It's gonna be cool. Now, this is one thing I want you to know. To be able to do this, okay? To be able to do tomorrow's session, to do the workshop days. Ideally, you're not just gonna be listening to me talking to you like, okay, we want you to be able to actually work on something. And so there's kind of four different ways to do this. The best option, if you have a computer with two monitors, that would be the best. Because then you can, like have the zoom happening over here in one monitor and then have ClickFunnels open the other monitor. That way you can, like, we working together. That's the most ideal, the best possible case. So if you are able to do that, that's amazing. Now I understand. I realize most people don't have double monitors. So if you don't have double monitors, this is the second version, right? Is basically take your phone, your iPad, and put it on the side, and then have. Have Zoom playing on your phone, your iPad, so you can hear us. And then have your desktop computer where you can actually work inside of ClickFunnels there. So make sure you get your ClickFunnels account signed up. Make sure tomorrow when you log on, you're actually logged in your ClickFunnels account. Cause we're gonna be building inside of clickfunnels. Okay, so option two is having your phone, your iPad, have Zoom playing on there, and then work on your desktop. Option number three, if you can't do either of those, just take your monitor, just split screen. Like one half is me talking, and our guest one half is clickfunnels, and do that. That's the third best option. And if none of those work for you, you. Worst case, come and participate, and then get the replay afterwards. And then watch the replay. You can watch replay, pause. Go do the thing. Unpause. Go do the thing and go back and forth. Okay, so. Excuse me. So that's kind of the game plan for tomorrow, if you guys are cool with that. Someone said they got three monitors. Heck, yeah. I love 3D monitors, too. So the more monitors you have, the better. But anyway, so for the workshop day, whichever one of those four options works the best for you that way, we're actually doing this together because again, I want you to learn the skill. We don't want just to hear about the skill. Does that make sense? Okay. And make sure that as those leads are coming in, you guys to respond back to him, say, what's up, you guys? Even if you're like, hey, you know, I'll get back to you tomorrow with some more information, then you can do tomorrow's session before you know that. Okay, one last time, Tap yourself on the chat. Say, I'm a funnel hacker. I'm a funnel hacker. Let's go.