← The Russell Brunson Show
The Russell Brunson Show
The Questions Entrepreneurs Ask Me Most (And My Exact Answers) | #Marketing - Ep. 60
01:00:33
Loading summary
Transcript160 lines
- [00:00]
Russell Brunson
Hey, guys, have you heard of gold belly? It's this amazing site where they ship the most iconic famous foods from restaurants across the country anywhere nationwide. I've never found a more perfect gift than food. Gold belly ship Chicago deep dish pizza, New York bagels, Maine lobster rolls, and even ina garden's famous cakes. So if you're looking for a gift for the food lover in your life, head to goldbelly.com and get 20% off your first order with promo code GIFT. That's goldbelly.com, promo code GIFT.
- [00:30]
Dante
Hablas espanol?
- [00:31]
Ellie
Spritz du dzoich com di nosk.
- [00:33]
Russell Brunson
If you used babbel, you would. Babbel's conversation based techniques teaches you useful words and phrases to get you speaking quickly about the things you actually talk about in the real world. With lessons handcrafted by over 200 language experts and voiced by real native speakers, Babbel is like having a private tutor in your pocket. Start speaking with babbel today. Get up to 55% off your Babbel subscription right now at babbel.com Spotify spelled B A B-B-E-L.com Spotify rules are restrictions may apply.
- [01:00]
Dante
What's up, everyone? This is Russell. I just got off the coolest q and a call in the history of all time. Maybe not. Maybe not of all time, but definitely up there. I've been doing more q and a calls with the one funnel away group and also the prime mover group. And so today we combined them together and we had a lot of fun and there were some really cool insights I think you guys are going to freak out about. We had everyone at the end drop like, what was the gold they got from the session? And those gold bombs were dropping from heaven. It was really fun. So I thought I'd give it to you guys to have a chance to listen in behind the scenes of the q and a call from our one fun funnel away challenge. And by the way, if you need help and you want to blow up your business, you need to be part of One Funnel Challenge. It's literally free with your ClickFunnels account. So if you go to 1funnelway.com, you go sign up for it and then you got it. If you have clickfunnels accounts for free. If you don't have a clickfunnels account, then guess what, you get a free trial to clickfunnels and they do one funnel away challenge. So if you want to be on live q and it's like this with Me just go to 1funnelway.com. Other than that, I hope you guys enjoy this session. It's gonna be a lot of fun. There are some cool things. It's. I don't know. Every time we do these Q and A's, man, they're just magical. So hopefully in the future you can be on one of these calls. I can answer your question specifically, but hopefully until then, that these give you guys some good insights for whatever it is you're working on your business. Thanks, everybody, and I hope you enjoyed the Q and A call from ofa. This is the Russell Brunson show.
- [02:17]
Ellie
Great to see you guys. Great to have you here in ofa. It is Friday, and it is another beautiful day. It's 11:59, which means very soon. Just a minute. We're going to get started with our Russell session. I am fired up for today and so is Russell as well. And we had a really great idea. Russell had a really great idea. I shouldn't take any credit. Not my idea at all. It's all Russell. But he had a great idea. He said, hey, Dante, how about we bring the prime movers in next time to the session and we can use some of them running webinars for other questions and examples too, so a rising tide can raise all ships. And of course, my response is the same one. I always say, russell, you're a genius. So we did it, and now we have all the prime movers in here with us. And it's so great to have you guys here today. Welcome to OFA. On that note, note, the man is here himself. Mr. Russell Brunson. I haven't seen you in two weeks and I've been missing you like crazy. What's up?
- [03:08]
Dante
I miss you too, man. I'm doing awesome. Great to see you. How you feeling? Feeling good.
- [03:13]
Ellie
How's the arms?
- [03:15]
Dante
Oh, they're insane. Look how huge they are. Four months post surgery. I wrestled yesterday for the first time in four months. So if you don't know, I got both my biceps ripped off the bones and I had to get double arm surgery because, you know, that's what you do when you're wrestling at this age. It's been amazing, but I'm good. Is Todd back in office in Canton yet or.
- [03:34]
Ellie
No, not yet. He's back on Monday.
- [03:37]
Dante
Okay, I'm pumped. So Todd, my business partner who built ClickFunnels has been out of town for the last month. So he's back in town, so I'm so excited. Click funnels. So many fun things happening. I got so many cool things to share with him and you guys. But I just. Before we dive into this, Dante said, I'm excited. I am for so many reasons. But also I just did the funnel Fridays call, and in that call, I had like an aha that I think will lead to an extra, I don't know, definitely eight figures this year inside of clickfunnels from one Aha. So my goal for all of you guys is in the next 60 minutes, while we're doing this, I'm gonna hopefully give you guys one aha. You don't need two aha's. You don't need three aha's. You need one specific thing. If I can give you one tweak, one idea, one shift. Again, that one idea for me, if it doesn't make at least an extra $10 million this year, something's wrong with my. With me. And if I can give you guys one that gives you an extra, maybe it's a thousand bucks, maybe it's 10,000, maybe it's a hundred. Like, whatever that is. I'm hoping to bring that and share with you guys again. We got all the ofa, we got a bunch of the prime movers who are both. Both sides of you guys are all working on webinars. So we're talking about webinars and challenges and who knows where else we'll go today. But that's my game plan, is to give you guys one Aha. And then if we did that, then we use this hour wisely. So there you go, Dante. I'm excited for this. It'll be fun.
- [04:41]
Ellie
I got the hard hat on, Let the gold nuggets fly. So let's get into it. Ellie, let's go to you first. You've been super patient. Thank you for your patience. How can we help?
- [04:55]
Dante
Hi.
- [04:55]
Nicole
Good morning. It's so great to be here. So I am just starting out with online advertising. I know that sounds awful, but it's the truth. And I've put together a web class, Russell's web class, and I have a click funnel. So what else do I need?
- [05:22]
Ellie
Ellie, are you basically saying I have a funnel, I have a webinar, a one to many presentation. How do I get it out there to people?
- [05:30]
Nicole
Yes. Yes.
- [05:32]
Ellie
All right.
- [05:34]
Nicole
Do I start with my dream 100? What do I start with? I'm open, I'm coachable, and I'm really happy to be here.
- [05:43]
Chris
Very cool.
- [05:44]
Dante
All right, so a couple of things to think through. I don't know you well enough to know your exact situation, so I'm gonna give you, like, the criteria that I would normally, if I was gonna spend a day with you, to go deep on this. For most people, either some people have more money than time, some people have more time than money. And so the answer is different based on that. And so if you've got more money than time, then I would drive into paid ads would be the direction I would go. If you have more time than money, I would drive more so into, like, either free content or like the affiliate side. So which direction do you think is more likely for you?
- [06:18]
Nicole
A mix of both.
- [06:20]
Dante
Mix of both.
- [06:20]
Nicole
A combination of both. So I have. I have time. I would say.
- [06:27]
Dante
Oh, man. Zoom. Here we go. Live. Q and A. Okay, I think you said you have more money than time, but. Or more time than money. So. Okay, I would say more time. Okay. Okay. So when we launched click funnels initially and when I launched basically every brand I've done, I don't normally start with paid advertising right out of the gate because there's so much to learn and figure out and there's ups and downs. And if, if you're not careful, you can lose a lot of money really quickly. In fact, I had, I had a. Somebody who would join my programs, and they're like, I'm buying ads. It's not working. And I was asking their numbers, like, Yeah, I spent $250,000 and it's not converting. I was like, what? Why wouldn't you stop after, like, $500? Why do you keep spending anyway? So sometimes that can be dangerous. So like, the. The way that's like, there's no danger, there's no risk. It's like, let's just go figure out how to make some money. Is 100% dream. 100. Right. It's going out there and finding out who the presentation you've created, what audience is already there that's ready to do it. So a good example is I have a company called Understand Me, and we just created a brand new webinar that's converting really, really well. And I don't want to. I mean, I could go and buy pay money and put ads into it, but I was like, I don't want to do that right now because I'd rather start with money. That's no risk. Right. So what we've done, literally, is Mandy Keen, who's like the attractive character of that business for me right now. We have her going on two or three podcasts every single week. And she goes on this podcast, people interview her about personality. Profiling. And then they ask the question, like, how can people learn more about you? And she's like, you got to go to my webinar. It's over here. Whatever, right? And if she pushes them to the webinar to go register, and then people watch webinar and we're making sales. So right now we're getting on all these different podcasts and things like that. Number two is we're having her go into other people who have coaching programs, and she's doing free coaching in the coaching programs on how personality profiling works. And then from there, she pushes people back to the webinar. So right now we have her doing all these things to get free traffic. Because I don't want to spend money on this until we've proven the model right. Until it's paying for itself and everything at that. And so that's how that's with the new startup I'm creating on side. That's literally the way that we're doing it. We haven't spent a single penny on ads yet. And we're just doing Dream 100, doing podcasts, trying to do partnerships with YouTube people, finding people with coaching programs, and just going through that process over and over and over again.
- [08:30]
Ellie
I'm so curious.
- [08:31]
Nicole
Amazing. Thank you so much. I'm going to go do that. Great.
- [08:35]
Dante
Awesome.
- [08:36]
Ellie
I knew she was gonna say that. I love her.
- [08:38]
Nicole
Yes.
- [08:39]
Ellie
I'm gonna go do that. I love your attitude, Ellie. Great attitude, Great mindset. I'm so curious, Russell. But if somebody's just getting started, right, Maybe they're crafting their first one to many presentation. They don't have 10,000 reviews. They don't have the brand and status of Russell Brunson and ClickFunnels to go get on higher podcasts. What would you recommend? Do you recommend they start with more micro podcasts, smaller podcasts, or would you tell them spend their time and allocate their time into shooting for the big dogs?
- [09:05]
Dante
So there's a couple of things to think about. First thing is we think about podcasts because it's digital media, we stop thinking about it as media, right? It literally is just media. And so back in the day, back before we had the Internet, I got media trained. Like, how do I get on CNN and Today show and things like that, right? And so what we found is like, I hired a publicist and all sorts of stuff. And I was like, yeah, I can go. I can be on the shows. I'm great. And they're like, why are you great? I'm like, Cause I'm awesome. Just put me on. And like, no. And what the publicist made me do is, like, we just sit down. Like, what is. Like, we figure out, okay, like, for this show, let's say Today, Good Morning America or Today show, something we're going to pitch, right? It's like, okay, what are the segments that are running right now? What do we have Interesting and unique we can plug in that they're actually going to be like, oh, this would be great for our audience. And so our PR person wrote, like, 50 different hooks and angles and different stories, and they would go to all these different media and they would pitch the stories, right? So that's how we do it in traditional media. Podcasts are the same thing. These message podcasts, like, have a webinar. Can I come talk about it? They're not going to say you're interested, right? With my understand me business, for example, that whole brand is about creating, using personality profiling as a coach to be able to coach people and help them become better. And so inside of that, we're like, what are the hooks? We're listening to someone's podcast and, like, listen to the shows they're already doing. Like, okay, these shows are great. This is how we could. This is an angle to make this interview actually interesting to their audience. So then you write that up, and then you go and you actually pitch the podcast, saying, hey, I've been listening to your last episodes. I have a really cool story I think your audience would love. And then they pitch them on the hook, because if you don't have a brand, they're not gonna put you on because you're the brand. They're gonna put you on because you're a good hook. Cause they need unique, interesting content for their audience. And so that's this big secret. So that's number one. Number two, I'd say kind of what you alluded to is don't start trying to get yourself on Rogan, right? You start getting yourself on, like, the lower podcast, but then you start moving up, and then you leverage each one. Where, like, we used to talk about this, and I think I talk about in Traffic Secrets, but we talk about it a lot with affiliates, right? Is look at, like, there's different levels and tiers of. Of people, right? Like, at the top, there's, like, Tony Robbins and there's the next tier. The next, you know, so there's tiers. And if you try to message Tony right now, you're not going to get ahold of him. Like, he's got too many gatekeepers, too hard to get through, but instead we do is you figure out, okay, where. Where are you at right now? If you're at ground zero, you're going to look one tier up. Who are the people that are one tier up from where you're at right now who have had a little more success? Maybe they got a podcast. They're getting a thousand downloads. Not huge, but, like, there are. I can. I can message them on. On Instagram and they're going to respond back to me. Right? They're still at that. That phase. So I pitched there first. And what happens? You start pitching there, and then it'll open up doors where eventually you go from being here until you rise up to that level. And when you rise that level, then you look to the next level above, who's a little bit bigger than me. You start pitching those people. And then, because you have some street cred over here, like, hey, I was on so and so's show and so and so's, I'd love to be on yours. Then it's easier to get to the next tier and the next tier till eventually that's. I mean, that's what I did. It took me 12 years before I became business partners with Tony Robbins in Adventure. But it was like that. He was like. He was my number one. But I was like, okay, how do I start? I was a nobody. Okay, who are the people that are a little bit more than me? Let's figure out how to get to know them. And then I got up to there and then from there, and just I kept progressively doing that over time. And then eventually, you know, you make it to the top of the ladder. So that's what I would recommend. But also, it's not just pitching a thing. Like, you got to be creative on your side, act like you're a PR agency. I'm pitching myself be on this podcast or to speak to the coaches in this coaching program, whatever that version might be. And that's kind of the. That's kind of the game. That's how it's played. Yeah.
- [12:12]
Ellie
And it's the game. It's the game that I learned 10 years ago when I first found you. It's the catch me if you can, methodology. Right? Like, if I'm going to be a high school dropout, but I'm going to become national con man, and I'm going to con Harvard so I can go teach a class on quantum mechanics. I don't need to learn the entire class on quantum mechanics. I just need to learn chapters one and two. Just stay one chapter ahead. Yeah, absolutely. That's great advice that you shared and that's advice that's held true over the years, gang. Love that. Hey, let's hop over to Nicole. Hey, Nicole, how can we help today?
- [12:44]
Nicole
So I did my presentation. I have an established business. I made notes because I get clustered when I have to speak on spot. I have an established business. I help kids poop with no meds, no medicine like that.
- [12:55]
Dante
Help them get off.
- [12:57]
Nicole
I have hundreds of reviews already. I have a Facebook group where about 5,000 now people come in via an ad that is very, very well. I have two ads running. I was doing one on ones and that was between 2000 and 5000, depending on the child. They needed something cheaper. And that's when I invest in this to do a 997 for palms because it's a much better thing for him and we're not seeing the results that I thought. So is there a way that you would change the presentation that you've done? Obviously works, but would you do it different in a warm audience a little bit.
- [13:33]
Dante
Your audience a little quiet, so I make sure I understand. So you've got a Facebook group of 5,000 people. You did the webinar and just so you said it didn't go how you expected. How did it go? Walk me through some of the basic numbers.
- [13:45]
Nicole
So I did like three or four lives and I guess percentage wise, for people that ended up coming, it was like 25% ended up.
- [13:53]
Dante
They showed up. 25% that actually showed up, that actually signed up, right?
- [14:01]
Nicole
Well, yeah, but I had small numbers coming. I think I had 11 people that came to one live and two of them ended up signing up. They're all warm. So I ended up putting up the replay. I'm like, okay, they're not going to come. Let me just put it up. So when new members come in, because we have about 20 new members of a day coming in now, they can just watch it at their leisure because they're busy moms. And then you would think that they're converting. They're not. So I'm kind of like, because.
- [14:27]
Dante
Because it's the replay. Is it just the video and the members or in the. In the Facebook group?
- [14:32]
Nicole
It's in Leah. I put it in like a PDF where they get stuff so different and then the option is there for the watch. And I know they're watching. I have the stats that they're watching and I have a whole follow up sequence with emails and I'M in the group all the time. So I just didn't know. Well, maybe I have to maybe not talk about the price right then and there and do more one on one phone calls. Which I was doing that originally and I was running myself into the ground. I was in like 50 calls a week and I was converting people. We had 20 and 30, $40,000 months. But the moms needed something or families need a lesser price. So that's why I want to do this. And it's not.
- [15:09]
Chris
Cool.
- [15:11]
Dante
Okay, a couple things. So, so you said right now the link to the webinar is inside of a PDF and that's how they, that's how they. And there's watching video that's live somewhere. Right? Okay, so that's, that's my biggest flag initially is just like people don't watch webinar replays unless there is again, this is for me doing like hundreds of millions of webinar views, right? Like people watch a webinar because there's a live event happening, there's excitement, there's all these things, right? So the register and they'll show up. And then the replay, they almost will never watch it unless it's disappearing. So if you ever notice any campaign, you come with me. What happens? I talk about this exciting thing that's gonna happen. They all register and I do the exciting thing and only 20% show up. So 80% who register don't actually see it. And then I set a replay and almost nobody watches it. And so what I do is for about three days, I'm like, hey, here's the replay, here's the day of the replay. And then I'm like, hey, the replay, I'm pulling it down, it disappears Sunday at midnight. And then nobody watches it again. And then Sunday at like 5pm I start sending out email, email, email. And all of a sudden, Sunday at 5pm till midnight, everybody watches the webinar. Cause it disappears at midnight and then we get all the money. So like people just don't watch long videos unless there's a reason. So the reason is either that it's live or it's disappearing. Those are the two things to get people to take action. I mean otherwise humans don't do anything. And so what I recommend doing is taking your presentation. I again, not knowing the presentation at all because that may or may not be said. You had 11 people watching 2 bot of your warm audience.
- [16:39]
Nicole
Yeah, And I had people that already purchased the program watch this and they're like, oh, I wish I had that before I signed up because it explains so much. So I think it's on the mark just getting from client past client feedback. But I just felt like with a warm audience, I don't want to. I don't know, just because they're already so warm, you would think, like, I don't want to be gimmicky in there either. Like, oh, you know, it's always going to be there. They're going to see that. So maybe I just have to go live, like, all different times the day.
- [17:08]
Dante
It doesn't have to be live, though. Doesn't have to be live, but it has to feel live. So look for a good example. So I'm going to pull up. This is sales funnels.com. this is one of my webinars that still converts for us every single day. And it's not live, but it feels like there's a live event happening. Right. And so this is just a webinar registration page. And you can even go through the process we're using. I can't remember if we're using zoom on this or webinar fuel. Hold on, let me check real quick. We are using webinar fuel. Okay. So we use clickfunnels for the front end, and then webinar fuel is the back end. Right. So they register. Then it comes class. It happens. And then webinar fuel lets you do a whole closed sequence and it's disappearing and disappears at midnight or whatever. Like all kinds of stuff you can build into. Into that. But now it's all in there and it's evergreen and it's happening. But the difference. The difference is why is my computer. Let me pull you guys back over. The difference is. There you go. I have three. I have actually four monitors. And so sometimes I get lost. There you guys, I found you again. Okay. And so what happens is, like in the thing, hey, new members come in. Step number one. Go watch the. Go watch. You know, go register for the webinar training is happening this week. So you're pushing them to this. To this evergreen version, right? That's happening. The emails like, hey, make sure you go watch it. Make sure you go watch it. Make sure you go watch it. But you're having them go do an activity where they're actually registering. They're anticipating an event happening. They're watching live event. There's a sequence is taking it. The breaking down the sequence, taking it away. Because that's what's gonna get people to actually watch it and actually buy as having those elements are key. Just Having a webinar, even if webinars the best thing in the world, having it in a spot that people can watch. Human psychology just doesn't let them do it for whatever reason. You get a couple people who do, but for the most part, it's got to have all the fanfare and the frills and all that stuff. That's all the marketing weird stuff is all developed because it actually works. And so that would be my recommendation right now. And then I would test that and then phase two. Then if that doesn't work or whatever, then I come back to the actual presentation and maybe look at the tweaks and changes there. I think right now you have a process problem. Not a. Not a product or a presentation problem, as far as I know. I would say the process is the thing that's glaring in my mind. I'm like, ah, if you fix that, I think the other pieces, at least we'll know what's wrong on the other pieces. You know what I mean?
- [19:21]
Nicole
Maybe I'll just do like a big welcome instead of like a welcome post that they get on. Like what to do. I'll just go live the week after that. Everybody's come in and say, for all the new members, what we're doing, take it for personal event and then do exactly what you just said.
- [19:34]
Dante
Okay? Yes.
- [19:35]
Nicole
Agree.
- [19:36]
Dante
Okay.
- [19:36]
Nicole
Thank you so much. Appreciate it.
- [19:38]
Dante
No worries. Good luck with that.
- [19:40]
Ellie
I already got my gold nugget. That was it. It took you 18 minutes. Russell, that's a record. Great stuff. Hey, let's.
- [19:46]
Dante
I mean, is that a gold nugget? If you've got gold nuggets so far from one of the things. Type in gold nugget in the comments. I want to see some gold nuggets. Yeah. Make sure it's worth everybody's time.
- [19:53]
Ellie
Absolutely.
- [19:55]
Dante
We got some gold dropping. If you've been following me for any amount of time, you know, I always talk about, as you're growing and scaling your company, the most important thing is finding the whole, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that can build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now the best place to find the who's who can help you with your vision is indeed. When it comes to hiring, the right who's indeed is all you need. Indeed gives you the ability to stop struggling to get your job post seen on other sites. Because Indeed's got a Sponsored Job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic to your funnels is going to see it. Means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up. Indeed. And that makes a huge difference. In Fact, according to Indeed data, Sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire now. With Indeed Sponsored jobs, there's no monthly subscriptions. There's no long term contracts. You only pay for results. They may be wondering how fast is Indeed. Well, in the minute I've been talking to you. So far, 23 hires were made on Indeed across the Indeed network. So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed and listeners of the Show Get a $75 sponsored job credit to get your job more visible by going to indeed.com clicks. Just go to indeed.com clicks right now and support our show by saying you heard about Indeed on this podcast. Indeed.com clicks, terms and conditions apply. Are you hiring? Indeed is all you need. This episode is brought to you by Lifelock. When you visit the doctor, you probably hand over your insurance, your ID and contact details. It's just one of the many places that has your personal info and if any of them accidentally expose it, you could be at risk for identity theft. Lifelock monitors millions of data points a second. If you become a victim, they'll fix it, guaranteed or your money back. Save up to 40% your first year@lifelock.com podcast terms apply.
- [22:18]
Ellie
Let's roll over to Chris if you're available. Chris, I'm going to try and print out your last name, but watch me butcher it. Chris Ribeis Harks is Harks.
- [22:28]
Saeem
That's pretty good. Hey, sorry, I'm driving. I hope I won't be cut off so I'VE got a question regarding building your audience and launching your product at the very beginning. So I've got an online course which I built first without actually, you know, spending any time on building my own audience. And I'm just curious, Russell, what is your opinion on, you know, just trying to do like cold selling and like, because my, this is also an idea that hit me recently that initially I was thinking of selling the online course B2C to developers. This was like a burnout mitigation, you know, sort of coaching program. But then what, what hit me was that it might be a better idea to actually, you know, approach managers or like CEOs of big companies. And I'm just curious, you know, what is your opinion like, you know, time wise, if I were to try and accelerate the process to get my first sale as soon as possible, would it not be a better, better idea just to do, you know, cold sales, go through like, you know, Hunter IO or something like that, grab the emails of, you know, tech managers or CEOs and just start emailing them and you know, maybe offer a massive discount at the beginning and see how that goes. Or do you think that's not the greatest idea? How would you approach this?
- [24:08]
Dante
What's the price point of what you're selling?
- [24:12]
Saeem
$2,000.
- [24:14]
Dante
Is it 3,000?
- [24:15]
Saeem
2,000?
- [24:16]
Dante
2,000. It's coaching for people to help them avoid burnout.
- [24:23]
Saeem
Exactly. For developers. Yeah, for software developers.
- [24:27]
Dante
Okay. If you sell it to the companies, you're thinking like let's say they got 50 developers, would you have licensing for them or would you just. How would you structure that?
- [24:35]
Saeem
Yeah, exactly. So, yeah, so I haven't thought about that yet. There would be some sort of licensing. So probably not like you know, 50x2000, but yeah, probably like a thousand for like a license for say.
- [24:51]
Dante
Yeah, so for me obviously, you know, if you were to ask one of my buddies who loves phone sales, they would tell you, yeah, just call the phone, start calling people. But I don't love phone cells. I think they're the worst thing ever. I rather like creating a one to many presentation and driving people to that. So my question would be the things I would be thinking through is number one is like you've got two target audiences you're kind of talking about. So one could be, you know, obviously the developers themselves and then number two is the companies. And so if it was me, I would create a presentation, I'd figure out which ones I want to target first because they're different and the presentation is going to be Different. Right. Depending on which one it is. Let's figure out which one you think. The low hanging fruit or eventually both. Right. And then it's like you can do the same thing. You can do cold outreach, you can get emails, you can, you know, you could do all those kind of things. But the I wouldn't be pushing to a phone call unless your price point's really, really high. If it's 2,000 bucks, it's not worth anyone's time to get on the phone with them. So I would be pushing them to a one to many presentation. It could be evergreen webinar, it could be a Group 1. You could spend a week filling up and doing one group call your group webinar a week or you know, with them. There's a lot of different ways you could do it, but you know, that's kind of the, that'd be kind of the process. Have you tried to, have you tried again? I'm not that familiar with either of those two audiences. Like are there podcasts for those people? Are there email lists? Are there blog? Like is it easy to target either of them right now through ads and stuff like that?
- [26:16]
Saeem
Yeah, yeah, yeah, There are audiences, there are congregations of software developers.
- [26:20]
Dante
Yeah. Is that a big pain point they have is burnout?
- [26:27]
Saeem
Well, I don't think it is a huge issue from the point of view of individual developers because at the end of the day, if they get burnt out, they'll still probably get paid or probably find another job. I don't think it's a huge issue, but I think that companies just start investing more into their employees. So I was thinking that that might be sort of like a selling point that hey, if you've got this amount of money that you need to spend on the welfare of your employees, you might as well spend it on this program which will allow you to save a lot of money in the long term because you will have lower churn of employees and stuff like that.
- [27:13]
Dante
Yeah, if that's the case, then again I would still follow the same playbook we're always doing. Right. It's create the one to many presentation, figure out the offer and then from there going out getting traffic and so you can get traffic you're talking about. But I would test it freeway like we talked about the beginning of the call. Like I would go and trade down some of the podcasts and like talk about the issues, talk about the problems and like using that as a good plot. The reason why I keep pushing people podcasts, by the way, if you guys want to know the reason is like, like an ads. An ad, right? Someone scrolling through Instagram or whatever they see for five seconds and they buy or they don't like. And those are really expensive leads. Like we might spend 10, 15, 20 bucks per lead. Like it's insane. If I get a podcast, I get that person's ear for 30 minutes to an hour. I'm talking, we're telling stories, we're building rapport, building relationships. And I push them to a webinar and it's free. So you get all this mind share with somebody, then from there you push them to your live training. The quality of people come just are so much higher, right? And so it's a great way to test things initially. It's a great way to like start making sales without costing you a lot of money up front. And then what you also find is when you're being interviewed or you're doing all these podcasts is you start figuring out what people's actual concerns are and what they like. You just get deeper into it. Like the more, the more podcasts I'm on, like I told you guys earlier, I had this huge like 10 million plus dollar idea during the last webinar that me just talking to everyone, someone said something, I'm like haha, got it. Like just like the more you're in there, the better you understand the actual concern. And maybe you'll find out by doing that. Like it's not the managers, managers aren't the ones pulling it. Like there's someone, Daniel in the comments right now, he's an IT guy, he said, he said my opinion, managers won't care enough to pay because they don't actually feel the pain. The devs will definitely feel the pain. It'll be real. So it may be that that market's not the right one and the devs are. And we don't know that till you actually put it out there a bunch, you know. So I'd go hit three or four dev podcasts, three or four manager podcasts. And then from that you'll get a lot of data and then you'll know. But then everything after that is the same process. Pushing the webinar, one to many presentation, close them on the offer and then tweaking, you know, tweaking, stuff like that, and eventually get better and better at that. Then you come back and you reinvest the money into ads, right? And the best thing, our highest converting ads right now are me being interviewed on podcasts. Like you take the video of podcasts, you Chop it up in a million little ads and like, those out. The reason why I'm doing so many podcasts lately is only because it's that I have to go make ads and like these out, convert those ads easier. So, like, people are like, russell, can you podcast? I'm like, if it's video, then yes, because I'll use it for a bunch of ads. So it kind of like is multi. Multifunctional. That'd be my recommendation for you.
- [29:35]
Saeem
Okay, thanks. And how many podcasts would you say is enough to, like, judge if the idea is solid? Like three or four, did you say? Do you reckon there's gonna be enough data?
- [29:43]
Dante
Yeah, I mean, it depends on the size of the podcast too. You know, some people's podcasts have like eight listeners, so that's hard to judge. But you know, good sized podcasts where they're getting a couple thousand downloads per episode, you get, yeah, two or three of those. You should get some. You get some pretty good data. You'll kind of start filling it out and knowing.
- [29:58]
Saeem
Okay, thanks a lot, Russell. Really helpful.
- [30:01]
Dante
Yeah, no worries. Good luck on that. Until your kids. Hi. They're cute back there, running around in the car.
- [30:07]
Ellie
Chris, I'd actually like to use you to continue the thought experiment. Is this a new program? Do you have reviews and proven success or is this a new thing you're bringing to the market?
- [30:18]
Saeem
No, this is something completely new. I just built it and that's it. And it's just sitting on my hard drive.
- [30:25]
Ellie
Okay. Amazing. Russell, I've heard this question millions of times over the years. I'd love to hear what you think about it. Many times we find people who have a new idea, a new offer, a new product. Product, a new service, a new thing. And they say, I have two customers. I can work with the people or the owners just like this. I can help the devs, or I can go to the CEOs. Who do I target? And I always, I always just tell people, start with the devs. Because, like, and I'd love to hear what you think about this. If you, as a CEO, if somebody came to you and said, hey, I have a training that I'd love to license to your company and that will help all of your employees reduce burnout and increase their productivity so you can increase your profits. And you say, great, what is your success? And they said, this is a new program. We've not done it with anybody. Are you ever buying?
- [31:16]
Dante
Great point.
- [31:18]
Ellie
I would never buy that. Like, you are CEO. You own a massive company. Would you ever buy a program for your customer? Excuse me. For your employees from a company without a proven track record?
- [31:29]
Dante
No, you're not. Right. So what that means is. And you know the answer to this, Dante. I know where you're leading me, but it's awesome. So when I started my coaching program a decade and a half ago, this is pre click funnels. I've been doing funnels. I was even writing the Dotcom secrets book at the time, and I was, like, knee deep. And I knew how it worked for me, and I was like, this is the greatest thing in the world. But I had a realization where, like, I said, I don't know if I actually know how to do this for other people. I do it for me. I do it for other people. And so my first phase was not to go and try to start selling. And my first phase was like, let me find somebody who is, like, my dream customer. I want in the future. Let me find that person, and then I'm gonna go serve them just to prove this actually works. So for me, at the time, I'd gained a little weight. I was a little more poorly back then, 12 years ago than I am now, and I was trying to lose weight. I was studying all the different biohackers and this and that, all sorts of stuff. And one of the people that jumped out was Drew Canole from FitLife TV. He now owns Organifi, but I messaged him, like, hey, man, I want to come work for you for free. He's like, what are you talking about? I'm gonna come build funnels for you and help you out. And he's like, what's the cost? I'm like, it doesn't cost anything. He's like, what's the cats? I'm like, there's no catch. And Fine's like, sure. So I flew out there and helped him build out the strategy for everything that eventually became Organifi, their supplement brand. They launched it, and they've done, I think, over $100 million in sales now, right? And then Drew made me this video. It's like, dude, Brunson came to our office. We were struggling, and it tells the whole story. And that became the ad that launched my inner circle. And then fast forward a little while, like, clickfunnels launches. I'm like, okay, I need success stories that these funnel things actually work. Like, who can I work for for free? So I'm like, who are the people I look up to? So I was like, Tony Robbins, David Asprey, Dave Asprey. Who had Bulletproof had just launched. Bulletproof coffee just launched. And Neil Strauss was an author who like one of the best authors in the world. So I messaged all three of them like, hey, can I work for free? And so we flew out. I built a huge funnel for Tony Robbins new book launch. We launched it for free. Then when Dave Ashbury for his new book launch, we built the whole thing, went through that Bulletproof cafe, filmed the whole thing and launched that one with him. Neil Strauss had a new coaching program. We filmed all that helped launch funnel. And I was just working for free. And then what happens? People are like, Russell's really good at building funnels for other people. Right click. Funnels, coaching for everything else. Kind of got built on the back of it. So if you don't have the success stories yet, but you got the content and the curriculum, all that kind of stuff, cool. Go find three or four people and go blow them up. Help them. They get. They help them change their life just to prove that what you do actually matters. It actually works. And then those. The case studies that you get from that is what you'll be able to roll into having success. And so those are the elements that I think are the most important that we do. And also it's nice because it helps you also finalize and really perfect your content. Sometimes we build a course or something and then someone else goes through and they get stuck. But when you're doing it with somebody, it helps you like unlock like, oh, I forgot about this and this. Let me add a module on this. Oh, let me help them understand this. And just it fine tunes your teaching, your thinking and your frameworks and stuff as well. When you're doing live with somebody a hundred percent. Yeah.
- [34:24]
Ellie
Alchemist. You're right. Russell is fire. Couldn't agree. Love that. Hey, let's keep this train moving. Let's roll over to love Served warm. That's a dish I can take. How are we today?
- [34:35]
Chris
Love.
- [34:36]
Love Served Warm
Oh, my God, it's me. How are you? Oh, my God. Okay, let me do my question. I loved you for so long, Russell. I do extremely well. When I say well, I mean one of my last viral reels got 7.3 million views. I had 500 signups to the webinar. I ended the webinar with no sales calls. I had a lot of people stay to the end and I felt like they were. I'm not sure if it was over teaching or if my ICA is just. She's a woman who has tried everything to get pregnant and Failed. I'm not sure if there needs to be more touch points like if the, if just content to webinar was too much or. I don't know.
- [35:23]
Dante
Gotcha. Okay, so it's 500 people register. What was the price point? What you're selling the end of the webinar?
- [35:30]
Love Served Warm
997 for 997. 10,000 for six months.
- [35:36]
Dante
Okay, 10 grand for six months. And then you push them to an order form or you call, taking a phone call or what's the, what's the.
- [35:41]
Love Served Warm
Process from there pushing them through to, to a sales call?
- [35:45]
Dante
Okay, did you get, did people take the sales call from the, from the webinar? Was it a paid sales call, a free sales call?
- [35:51]
Love Served Warm
A free sales call.
- [35:53]
Dante
Do they know the price of the offer?
- [35:54]
Love Served Warm
Yes, it's posted on the sales page.
- [35:58]
Dante
Where they were they registered for the call or.
- [36:00]
Love Served Warm
Yes.
- [36:01]
Dante
And do you talk about the price during the webinar?
- [36:04]
Love Served Warm
No. Well, I did the pitch at the end where I just, I went through my price. They stayed to the end. I had a lot of people stay.
- [36:12]
Nicole
But no.
- [36:13]
Love Served Warm
And it's a problem that I'm always viral. I feel like I may post like content that attracts but not content that converts.
- [36:22]
Dante
Yeah, I think, I think I know your actual problem. I think there's a simpler explanation. So, so if you follow, it sounds like you're following the perfect webinar structure to a T that the how to explain the structure is perfect when you are selling just directly in order form. When you're pushing to a sales call. A lot of times I'll tweak stuff and I'll deviate some things. So what that means is because $10,000 price point is like a sticker shock people like, oh, you know, and they're not really sure. And so if I know that what I'll do. In fact, a lot of our webinars we're doing right now for our certification, which is a $7,500 a year program we've been doing. We've done a bunch of different tests. Like every week we're running a new test. So this week where the test is, we're running because last one is very similar. We pushed to directly in order for them, I think about two sales. I was like, numbers didn't work. So what we're doing now is we're shrinking the webinar. It'll end up being probably about 50 minutes to an hour max. And what we do is the stack and the close shifts. So instead of doing this huge stack and Closer pushing the offer and the value and everything that it becomes a very, very like a, like a 10 minute version of it that talks about like the things they're going to get. But we're not going into the pricing. We're just giving them the belief or giving them the excitement about what the offer actually is. Right. And then because we're pushing the sales call, we don't talk about the price. Like, obviously this isn't, you know, this isn't going to be. It's not cheap. But obviously it's not as fit for everybody either because, you know, infertility and pregnancy and all kinds of stuff is. We got to make sure this is actually gonna work. So what we do is we actually jump on a call. We're gonna find out if you are a good candidate for the process or whatever that we do. If it is, then at that point we can talk about pricing and if there's payment plan, all that kind of stuff, we'll figure out the call. But if you know, you want that and you want everything, all the benefits we talked about, go register for the call. We push people to the call there. And you don't talk about the pricing. You make sure you're not telling them it's gonna be cheap. It's like, it's not inexpensive, obviously. But we don't know if it's gonna be a good foot for you. So we have to find out that first. And then from there we can figure out some people need to put on financing. Some people need to like, we'll figure all that on the call. Don't worry about that. Just come on the call and then the phone call gives you the ability to do that more correctly. Does that make sense?
- [38:26]
Love Served Warm
Yes. And I'm feeling it. Take the price off. They are disqualifying themselves because they don't know the value yet.
- [38:33]
Dante
Yeah. And they don't know that. Maybe you have a payment planner, maybe you can do financing. There's a million different versions of that. I think the goal of the webinar would be to give them hope and belief. They hope that it's possible, belief that you are the person that can help them, and then get them on a call. So at that point you can walk them through it. Because for whatever reason, it is harder for people to write a check for $10,000 straight from a webinar than it is on. It's just a different thing. Most people want some kind of touch point. So for ours, we're doing the same thing on the test. I think it's running next Tuesday or Wednesday, but same thing. We shrunk the webinar and we're pushing directly, doing all the thing and then pushing directly to the sales call which then will pick up and then they'll, they'll do the sell at that point. So that's my recommendation because I think, I think you're like 99% there. I think that's the, that'd be the piece I would tweak if you're selling thousand dollar course I would say just maybe it's a presentation problem, but 10,000. I'm like, okay. I think if you just shifted the process a little bit, I bet that would, that would solve the problem.
- [39:28]
Love Served Warm
I will definitely. Thank you Russell for all you do. This was an amazing opportunity. Thank you.
- [39:33]
Dante
No worries. Is that your. Is that your handle? Loves her warm.
- [39:35]
Love Served Warm
Yes, it is.
- [39:37]
Dante
At Instagram.
- [39:37]
Love Served Warm
Yes, TikTok Instagram everywhere.
- [39:41]
Dante
Okay, I'm gonna go. I'm gonna follow you right now so I can see. I want to see the next. I want to see the next thing.
- [39:47]
Nicole
Oh my God.
- [39:48]
Love Served Warm
I know about your story with your. I mean I am, I'm an absolute fan. Thank you.
- [39:56]
Dante
There you are. Hey. We're friends now. I just DM'd you. What's up? We're friends. So let me know next time you. Next time you run it that way. Let me know if the numbers tweak or shift or whatever. I'd be curious to kind of keep on follow your story. So let me know.
- [40:09]
Love Served Warm
Thank you so much.
- [40:10]
Dante
Yeah, thank you.
- [40:11]
Ellie
So cool. Hey, I'm just curious, Russell. I can't not ask. It's just I'll never sleep again if I don't ask. That close that sales coming in the back end. Is that going to be a typical two part close setter pushing to closer?
- [40:24]
Dante
You could. It depends on. I like the two part clothes less and less now. I'm more. I like. I think it's. It used to be dotcom seekers. These are expert seekers. Now we also have the one. The one part clothes. I like that one a lot better. It feels better. It's anyway, especially for something like this. It's so personal like fertility and things like that. I would probably do more of that one which is the. Hold on. Do I have my books here? Where are they at?
- [40:48]
Ellie
Comical. You know what I'm talking about Books here. He's always books.
- [40:54]
Dante
There's the two step close and then the other one. I'll probably do the other one just because it's. It's especially something intimate. Like this. I think it'd be a lot better.
- [41:01]
Ellie
I've noticed over this past year that I've been blessed to work with you. I keep noticing speed, speed, speed, speed in like everything that you're doing. And is that because you're just getting better at marketing and business and you're able to move people faster in the journey or is it because maybe like it's 2025 and people are just moving faster? It was just an old mic, don't worry. In 1995, maybe because of the world we lived in, a two part close was great. People had time to go two different people. It made them feel like they were in white glove and made them feel VIP and that was awesome. But maybe is it 2025 now everything's fast so you're matching.
- [41:39]
Dante
I think it's part of that. I think also Chris Cameron actually nailed in the comments. The webinar takes place to the center. Like the webinar. Like if I was going just to like VSL to, to an, to a form, I may still go back to a two part. But when someone spent 90, you know, 60, 90 minutes with you like that did that did the majority of it. Now you're not credit card takers, but there's a tear up. So it's just like it's simpler. Like they pretty qualified ahead of that, you know what I mean? I think that's a part of it, yeah. Especially if they're already following her account and they're watching and you're seeing 7 million views on these things. I mean she's getting insane engagement, like that kind of stuff. People have a relationship there, have connection there. They have belief in her already. So it's going to convert into sales a lot faster. I think most of the longer sales processes is warming people up, but they already have that, you know, the more, the warmer they are, the shorter the process can be. And that's why, you know, a webinar is 90 minutes to build up that, that relationship or challenges, five days or live events, three 10 hour days, you know, like each of those things are all about like time and seat with your customer. And the more time you spend with someone, the more likely they are to spend money with you. And so it's like if we can do that in ways that aren't on the phone, that you're doing through content, through webinars, through challenges, through all the other aspects, the more that, the better that becomes. Cool.
- [42:55]
Ellie
Kala asked in the chat, would you recommend the same strategy for a 5k program? So are you really even looking at price point or are you really looking at the product that's being promoted?
- [43:07]
Dante
It's a little bit of both. The better you get, the better you can do it. Right? I've done webinars where I sell $10,000 thing and I'm able to do it. Most people can't though. Like, it's not an easy task. So typically for me, the 2000, maybe $2500 mark is kind of the cap. I tell people when they're doing, Maybe it's even 299, 3 grand the cap on like just straight webinar to a page. When you get above that, usually then it transitions to some kind of other mechanism to help close the sale. So for most people are selling, if you're selling the 497, 997, 1997, like, yeah, just do a webinar. But it starts getting higher than that or you start getting resistance. That's when I start looking at, okay, I'm getting resistance. It's harder. Let me figure out a way to do the call I'd recommend if I was most people is I would just because again, the more layers you can put before you have to get a sales call, the further I get to the salespeople. I love salespeople, but they're the worst and the best at the same time. So the less salespeople I can have. So imagine say you change your offer where you do a webinar. You just sell $1,000 offer and then from the thousand dollar people, they go through the entire training course and then to that then you do a three day challenge for all graduates, whatever. And then from there you sell them the next thing. And then now you don't need a, you know, you sell $5,000 thing. You don't need it because they spent eight weeks with you on the thousand. You know, like you can use the content and the training to move people without, without salespeople if you want to. So I'm always looking at that because I'm like, what things could I do with. Don't require me hiring more salespeople. And so, you know, introverted Russell has to use funnels because that's, that's the thing that works the best for me. But yeah, so if you're like, I saw I sell 5,000, I can't do a webinar, then like, no, then just make a thousand dollar or five hundred version to get people in, make the money from there and then ascend into the next step through the content. Through the next funnel. Through the next thing. I sell a $250,000 mastermind group, but there's no funnel for it. Just people hang out for a long time, they hear me talk about it, and then eventually they're like, how do I get that thing? Just wire some money. It's cool.
- [45:03]
Ellie
Absolutely. Okay. I would have loved to see the constraint. Last time you were with us, you talked about building up constraint and then removing constraint in the last stack in your slide. Man, I would have loved to see that on a 10k product. All right, well, let's keep rolling because I'm about to have a gold nugget concussion over here. Danielle, if you're available, let's get rocking.
- [45:24]
Danielle
Thanks, Dante. Appreciate it. Yeah, Russell, I just first wanted to thank you. I've been trying to build a funnel for two years. Dante knows my story. I spent over $25,000 and in the last two months since coming to Click Funnels, I've built five of them. My low ticket offer, my high ticket offer, and now I'm teaching others to do the same. So I really just want to thank you for saving my entrepreneurial buns. My question with that becomes, if you were to build an affiliate business from scratch today, because I want to add that on, where would you start and what would that journey look like?
- [46:00]
Dante
An affiliate business? You as an affiliate or you getting affiliates to promote your stuff?
- [46:04]
Danielle
Me as an affiliate. Right now I'm just promoting the one funnel away challenge. And then Dante and the group talked a little bit yesterday about selling full on, like funnel packages and kind of having like an affiliate business where you just give away the keys to the castle for free and then you get them in for your bigger items. But I don't really understand, like the best route to take right now. All I know is how to share what you do and I don't really know how to promote that properly or I don't really understand the affiliate world in general and what the first step is to take.
- [46:42]
Dante
Well, you are in luck. Next week we are launching a brand new program called affiliate bootcamp that's literally a step by step, like three month program that walks you through step by step. How to do that.
- [46:52]
Danielle
Great. Where's the link? I'll wire some money.
- [46:57]
Dante
Well, the good News is it's $7, so it would be. You have to wire it.
- [47:02]
Russell Brunson
Is it though?
- [47:03]
Danielle
No.
- [47:03]
Dante
I'm kidding. Okay. It's not live yet, but it will be next week, I think. Phillipbootcamp.com I'm sure you'll see emails Coming out. So the page isn't there right now.
- [47:12]
Nicole
But yeah, I'll look for that.
- [47:14]
Danielle
And then lastly, what's the best way to promote other than what I'm doing as part of my offerings? Like, what could I do instead of it just being like one of my five things on my link in bio? Like join the One Funnel Away challenge. Like, basically I just, my course builds you in. So every single person that comes to me, you know, becomes they, they have to use clickfunnels and they have to go through the challenge. But don't, don't some people make a lot of money just promoting ClickFunnels affiliate links?
- [47:44]
Dante
100%. Yeah. We have a dream car contest soon. You get 100 people, we pay for your car. And yeah, we've got hundreds of people who.
- [47:49]
Danielle
Right, I saw that. So where do I start? Just make, where do I start?
- [47:53]
Dante
So one cool thing. You'll see. Share all my secrets. Affiliate Bootcamp is also built in a way where when, when someone signs up for it, if you promote that, it puts people into your clickfunnels account as well. Like it's, it's, it's white labelable. So that basically that's a tool and it, from there we walk through how to drive traffic, how to create like leads. Like all that kind of stuff happens in there. It helps you build the list. Like so a lot of the problems you're looking at literally will be solved by there. So I don't want to pass the question on, but just make sure you like, I thought you dive into that. But then the other side is just, it's coming back and like the people that are the most successful, like, they find like a niche inside of like the funnel world, right? So a good example is James Curran is one. He's probably on who knows. I love the guy, but he like, he started building funnels, he got certified, all sorts of stuff. But he was like, he loved my linchpin books. He's like, linchpin funnels. It's like he like focuses on, talks about it, specializes in that. So anyone who reads my book wants linchpin. Like he pops up as like the guy who does linchpin stuff, right? Other people who like, they focus just on book funnels, like Rob Cosberg's example, he publishes books in the back and he talks about book funnels. That's all they do. Because he's so good at that, knows that when people want a book funnel, they look at him, right? So coming back and inside the ecosystem that you're Kind of in right now. Is there a side that you love the most? I want to focus on this, my niche inside of it. And then. And then from there, like, you look at James Kern, like, he. He makes a linchpin funnel and click funnels and gives away for free to the community. Does it. And like, he's just always doing stuff around that. And because the value he's providing, like, everyone just starts giving him tons of money to build that certain specific type. Right. And so for, like, that's what I'd be looking at is like, it's like, where can you carve your spot in the ecosystem? That's like your unique thing that you want to, like, become known for. And then it becomes like a branding and positioning thing, because that's. That's how you'll start getting where people will pay you high ticket to bill, that kind of thing. But also, like, they'll come in for content around that thing. You have the ability to talk about it because it's a specific thing. You know, one of the problems I have in my business is I have to be a generalist. I'm speaking to, you know, everybody in the world. If. If I wasn't like Russell Brunson, if I was just getting this business, I would not be a generalist. I'd be a specialist. I specialize on one segment, and I would just go deep on that, become the person. Like, Pedro Dayo did a great job becoming the challenge guy. And like, he focused on that and he built a huge business teaching that, selling click funnels with that just all around challenges. So that'd be kind of the thing is thinking about your own personal positioning because that'll make everything else so much easier.
- [50:18]
Danielle
Okay. I teach that. I was taught that. I mean, it's cliche, but the riches are in the niches, so it's the same answer.
- [50:23]
Dante
Yeah. Just got to do it.
- [50:26]
Ellie
Amazing. I love my job. Okay, we're almost to the end, and I know you have a really busy day, so I will get you out of here by one o', clock, I promise, Russell. But. But let's take up the rest of the time. Saeem, I hope I pronounced that right. Thank you for your patience.
- [50:38]
Dante
How can we help?
- [50:41]
Chris
I hope you can hear me. All right. Perfect. I am very nervous talking to Russell Brunson. I can't believe that. Let me get my thoughts right. So I recently got the six badges for Fountainhead from Prime Movers, and I'm waiting on the certification. So super excited about it. So I'm going To put my question based around that. So I'm doing webinars. Yesterday was my 10th one. How I'm doing it is at the participation. And as Russell Brunson always says that. Let me take a deep breath. Sorry. Every time I say your name, my heart races. Sorry. So I try, I tested this out. So what I'm doing in short is taking Russell's Corten's concepts, tweaking it into my own way. And I'm heavy. I'm big into custom GPTs, so I've literally built funnels inside of custom GPD's which goes to click pants. That's not the only thing I'm doing. I, I have a cohort system where I. So at the end of the webinar, this is where I was getting it. At the end of the webinar, I do the stack and close and it says like, okay, it's going to be $23,000 value, et cetera, et cetera. But then I'm not doing a price drop. I am taking my school community as the container and then asking them to join the community to apply to be part of the cohort. And then I look at the application and I'm like, okay, if you're eligible for the scholarship, instead of what I usually charge five grand for, I'll be charging 1997. I have got like nine or ten all testimonial clients. Again, no one's paid. And a couple of them said, I'll pay you forward, which is okay with the first round. This is the first time I'm doing it this way. I don't know if this is the right way. If, like, what should I be doing differently? I'm very confused in terms of I'm not being able to monetize it.
- [52:53]
Dante
So the actual price is $2,000?
- [52:56]
Chris
That's right, yes.
- [52:57]
Dante
Then I would just sell it straight $2,000, because you're adding a lot of friction to go from the price rise. They're excited. Then you go to a school group and then go fill the application and then we'll call you and then. But $2,000 is like an impulse buy. It doesn't need all those steps. You know what I mean? I would just finish the way you got to the price high. I would just finish now. Now I'll do the price drop, go through the. Follow the strategy as it is and sell a $2,000 thing. And then after the webinar's done, after you do your close down sequence and you take it away, then I would email the unconverted leads and say, hey, a lot of you guys are asking, you weren't able to get in or you needed. Blah, blah, blah, blah. Go to the school community and apply and then you can talk to someone, our team, maybe we can figure out something for you. And then that'd be like my second pass. But I wouldn't lose the momentum of the webinar. If you do the webinar right, there's so much momentum that when you're at that point right now, there's people like, literally they've got their walled out and they're just waiting for the price shop. Okay, I'm ready. Like, this is, this is the thing. If you're not pitching a 10 or $20,000 thing, like, they just. The money's right there. Just take it and put it in your pocket. They want to give it to you. Just finish the, Just finish the script. So that's what I'd recommend. And then again, then after the webinar's done, then do the urgency scarcity, close down sequence, pull it down and then all the unconverges, then push them to that next piece. That'd be my recommendation.
- [54:10]
Chris
Okay, awesome. So thank you for that. Yesterday even, I have a couple of friends who joined from Russell Brunson's world. Most of my friends are from there. And they were like, you got us nodding, but you didn't give us a price. I was like, yeah, they're like, they're.
- [54:26]
Dante
On the other side of the webinar. Like, take my money. Why does he hate money so bad?
- [54:32]
Chris
Okay, I'll definitely flip it to that. Now, a quick question regarding the Prime Movers badges that I achieved. How would I utilize that to bring more people into my. I. I started with like zero followers, and over the last 70 days or so, I was able to grow the school community to around 220. I'm sorry. Mostly coming from your world because I'm very active in your world.
- [54:58]
Dante
As long as you serve them and tell them the clickfunnels of the way, I'm cool with that.
- [55:02]
Chris
Yes, it is. And that's what they're like. You're the clickfunnels guy. I'm like, Russell Brunson is. But I am there to support you. How would you recommend utilizing, or what do you even recommend utilizing those badges and the certificate to kind of showcase that? Okay, this is what I do.
- [55:25]
Dante
Oh, for sure. Yeah. That's what we give them people. So you can, you can do that. So I'd use them in your webinar I'd use them on your, you know, your landing pages, on your. Things like that for sure. Yeah. That just gives you an extra level of credibility. Same thing like in the funnel builder certification program, we give people certificates and stuff so they can people try to hire. It's like, oh, you're gold. You're like whatever level they're at. And so, yeah, definitely, definitely use those things. It gives people. I like it more too, because, like, sometimes when people hire a funnel builder and they're like, I wasted 25 grand and nothing came from it, versus, like, if they've gone through some sort of one of our programs, at least there's some credibility to know that, like, these aren't just people who are good sales people. These people actually know how to do the. Do the thing they're doing. You know what I mean?
- [56:06]
Chris
Okay. Awesome. All right, thank. Thanks for answering all that.
- [56:11]
Dante
No worries. Great to meet you and thanks for helping support our community. Keep on building funnels, man.
- [56:16]
Chris
Yeah, thank you.
- [56:18]
Dante
Yeah.
- [56:19]
Ellie
It's also great content. Seem like you got your funnel builder certification and you want to show off that certification so you build your know, like and trust and authority in the marketplace so you can make the simple content that converts every single day. The top five things I learned from completing Russell Brunson's Funnel builder certification. Right. And then you just basically talking about five things that you're really, really good at. And then the next day, the top five mistakes my colleagues made while trying to complete Russell Brunson's Funnel builder certification. Like, we can spin off 50 different pieces of content off each single certification, and then you can have, I mean, the whole year of content right there.
- [56:57]
Dante
Awesome. Yeah.
- [56:59]
Ellie
Sweet.
- [56:59]
Dante
Great.
- [57:01]
Ellie
Well, Russell, man, it is 12:55 and I just know the game. If we open up somebody else's question, then I'm going to have another question that I'm going to have to ask and to I'm going keep you here way too long. So thank you for your time today. Do you have anything you want to end with?
- [57:14]
Dante
Yeah, no worries. This is fun. I like having the prime mover group in here as well. And so if you guys like that, we'd love to invite you. I try to make every Friday when I'm in town. The summer's been a little chaotic, but I should be here more often over the next few months. But yeah, I love having keep coming in. It's fun and hopefully gives you guys a lot of value. How many has actually not. Not just. Not just a gold nugget, but in the comments, you type in the specific gold nugget you got from today. I know with ofa, you guys are building out webinar funnels in Prime Movers. You guys are building out your one to many presentations. You guys are in similar. Different programs, but similar stuff we're talking about. And I just want to see what gold nuggets actually landed with you guys. It helps me selfishly because then I know, like, as I'm doing podcasts, other things, like going deeper on some of these threads that you guys like. Oh. Because sometimes I don't even know what to talk about until, like, we're in a group and all of a sudden we're in a conversation, something cool pops up. Oh, sweet. Okay, they're all coming through. So we've got the podcast guests get testimonials ASAP and leverage CT in the webinar to book a call. Higher price points, get on podcasts, affiliate programs on the back end, how to grow organically. Oh, now it's going fast. There's too many gold markets flying. Structured price points Sunday to the viewers. Different price points. All you guys get on podcast. This is good. Start low ticket, close on webinars. Send after they get in podcast clips for ads. Yes, yes, yes. Start a podcast. Give you be proof concept to get. Get proof of concept for unproven ideas. Journey in your world equals content. I missed Funnel Fridays as a replay. Yes. Log into, click funnels, click on the learning section, and there's a whole membership site with all the replays of Funnel Fridays. We'll work at Dream 100. Think about a creative slant with segments they are you're having today that you might fit. Yes. Dream 100. Everyone like, reads the Dream 100 and they go spam a bunch of people. It's like, no, no, no, no. Dream 100 is about getting to know. Like, if you look at like my dream 100, I listen to their podcasts, I follow their feeds, I up to date. I know about their kids, I know about their families. So I see them, I'm like, hey, how's so and so doing? And they're like, Russell, like, you watch my stuff? Like, yes, I do. Like, the Dream 100 is not like a technique. It's like how to like, build actual relationships with people. Yeah. So anyway, podcast clips, using ads, multiple avenues to reach a community. Webinars, podcasts, coaching, high visible person exchange for public recommendations, not marrying them first my name. Let's see. Oh, all right, Cool. So, yeah, that was fun. Dante, I appreciate you always doing this behind the scenes for everybody. And then everyone, thanks for jumping on today. Hopefully you all got something good out of it for today for your presentations. All you guys know you're one funnel away. You're one presentation away. You're one offer away. You know, this game. It's not that difficult. It's all about a couple of things, like creating really good offers, right? Creating a good funnel, Create a presentation, driving traffic. Those are the four steps you do over and over and over again and you win this game. If you watch me play the game, I'm doing it over and over again in multiple different businesses. I just. I love it. It's so much fun. It's so addicting, and it's the best thing in the world. So thank you guys all for hanging out. Thank you, Dante. I appreciate you.
- [60:02]
Ellie
Thank you for your time. Russell, that was amazing.
- [60:07]
Dante
Do you have a funnel? But it's not converting. The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline. Com podcast. That's sellingonline. Com Podcast.