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The Russell Brunson Show
The Secret to Building a Business That Thrives in the AI Era | #Success - Ep. 84
00:18:54
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Do you have a funnel? But it's not converting. The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com podcast. That's sellingonline.com podcast. This is the Russell Brunson show. Hey, what's up everybody? Good morning, this is Russell. Hope you guys are all doing great today. I'm in the car, heading to an appointment. It's early in the morning already. Got up early this morning, lifted and got ready. I'm driving to doctor appointment and then when I get back, I've got all sorts of fun stuff happening today, but I just got done with. I just got six days of Inner Circle meetings, which is awesome. Inner Circle is my, my mastermind group. And we have usually about 100 businesses in it. And we meet together multiple times throughout the year. One time we meet together as a whole group of all 100 business come together and it's like our, you know, yearly convention with all Inner Circle members. And it's like a little mini funnel hacking live. It is really cool. But then we also break people in the groups and they get to do really cool masterminding individually. So it's a, it's a, it's one of the coolest things we do. And then in the middle of the year, we do something called Decade in a day where everyone has a chance to fly out here and do one on one consults with me. We line them all up, we go back to back. Each person gets a 15 minute, what I call a decade and a day experience. And that's really fun. And then this time of year we do one where everyone gets together and we spend two days where I facilitate these small mastermind groups. And it's fun. It's fun for me because I can sit there and like learn from all these amazing members. Like, to be inside Inner Circle, there's a standard, like you have to make at least a million dollars in your business to be there. So everyone showed up, is like figured out the basics, right? They know how to create an offer, they know how to drive some traffic, they do some stuff. And so we get a. Get past all the, you know, some of the beginner conversations and dive right into like, all right, how to go from A million to 10, 10 to 100. Like, how do we scale when, how do we get more traffic? How do we cut costs? How do we build a team. Like all the. All the fun stuff I don't get to talk about in most places, right? Most places especially, you know, organic Instagram, YouTube, social podcasts. It's like we're talking, you know, not so much beginner stuff, but it's more of those kind of foundational things. And it's in these rooms when we get to talk about the. The. Those kind of things. And I would love to talk about those things more places, but those things don't go viral on TikTok. They don't. People don't share those videos on YouTube whatever reason. And so those things happen usually behind closed doors in. In like an inner circle room. So it was cool. So for six days, I was able to sit there and just listen to each person in our group present what they're doing and how they're doing it. And just. It was fascinating just watching it. And I've been doing this now for, man, I was. I joined Dan Kennedy and Bill Glasers Mastermind. I don't even know how long ago. A decade ago, man, that's crazy. No, two decades ago. Two decades ago. Almost 20 years. That's insane. 20 years ago. All right. 20 years ago I joined Dan Kennedy, so that's crazy. So I've been sitting in rooms like that for the last 20 years. And then, you know, inner circle I've been running now for over a decade. And so it gives me the really unique ability where I get to see behind the scenes of hundreds and hundreds of businesses. You know, like just owning clickfunnels has given me an unfair advantage because I have same thing. I can see what funnels are working, what's converting, what people. People are making the most of the platform, what they're doing, how they're doing, and all kind of stuff. But then this is a really unique spot where everyone gets up and actually shows us what they're doing. A lot of times, it's not just the funnel. It's the sales process, it's the people, it's the teams, it's the scaling, it's how they drive traffic. And so I just get such a unique glimpse every single year at just all these people's businesses. So it's fun. And I wish I could sit here and just tell you everything we talked about for the last six days, but that would be the longest podcast. But there are some trends that are really interesting and some things that got me thinking a lot more. Obviously, AI is a big topic right now, and it's crazy how people are using AI. We got people using AI, obviously, to create offers and products. Most people now have got some version of themselves cloned on AI where it's part of their upsell or their offer. People can come ask their AI questions. And so there's a lot of that happening, a lot of people doing it to try copy faster VSL webinars, people using it for everything. AI weaved its way into almost every conversation. But the one that was most interesting to me and kind of I want to talk about today was just how AI is replacing all the jobs, right? We saw this week. Amazon laid off 30,000 people. I think it's their biggest layoff they've ever had. Salesforce, which is like the biggest, you know, one of the biggest tech businesses of all time. They, like, a year ago, Mark Benioff announced, like, we're never hiring engineers again. Then they slayed off, like, I don't know, three or four thousand engineers. Because AI can do what engineers can do, you know, like, we have guys on my team now who aren't coders, who are coding software through these AI tools. Like, it's, It's. It's really fascinating. So. But it also, for me. So this is. I'm gonna talk about the. The fear and the opportunities. Hopefully you guys don't get too scared by the fear, but you see the opportunity, right? Like, my big fear is most jobs are gonna become irrelevant, right? Like, if you are not an entrepreneur in the next two years, you're in trouble. You know what I mean? Like, if you're going to school right now to learn accounting or programming or almost anything, you're in trouble. The only thing that you really should be learning how to do is how to run AI prompt. That's the only thing of value right? In. In the next two years, like, that's it. And if you're not good at that, then you're in trouble. Now the problem is, you know, entrepreneurs, most of you all who are listening to me because of AI, you'll be able to make more money with less people. Like, if you had a team of 400 people, there'd be a time where you can do the same volume with 20 people or maybe three people, right? And so for the entrepreneurs, AI becomes this tool where you can cut cost, increase revenue. But the bigger fear is that's happening across in the past. Like, that happens to a couple segments or sectors, and it's fine. But what happens when it happens to every segment when everybody no longer is relevant? Like, we don't need any of the Jobs like, yes, I do think there'll be new jobs created. But I think if, man, I think if people are not becoming entrepreneurs or aligning themselves with a unique skill set, how they can use AI, AI so that they're very, very valuable to an entrepreneur, man, they're going to be. They're going to be in, in a lot of trouble. I'm scared for that. And I'm mostly scared because, you know, what's the solution? Like, is it the government giving people handouts? Because if there's no jobs, like, it becomes really scary really fast, right? And if there's no jobs, then even if you are the entrepreneur who, you know has no cost and no team and you're able to do everything through AI, how do you get customers if nobody has money? Right? So then the government, how do they come in? They come in, you know, during co, never lost their jobs. They came and dropped money in and stimulated money. So like that was the thing they did. So is that what happens? Like. Yeah, anyway, you know, I was reading something talking about how like plumbers will be getting paid million dollars a year because no one wants to do those kind of jobs. But those kind of jobs were the only, you know, the only jobs left over. AI is not doing. But then Elon's talking about robots, how there'll be two. Two, was it two robots for every human on the planet soon. And it's like the robots can build your house, they can fix your yard, they can do. Like there's no need for all the things because robots can do it at much less cost. And. Yeah, so it's like when all things happen and there's no jobs, then what does society look like? Like, it's kind of scary anyway, so there's the. There's the fear side. I'm scared because I look like if a society, if nobody's working and everyone's home and they're getting handouts from the government or, or no, no money either. Either of those things, I think is really, really bad. You know, idle hands are the devil's workshop. And it's where I think it causes wars and internal wars and civil wars and all sorts of chaos like that. There's the scary side of this whole thing for me. That's what I'm counting. Like if AI just takes us over and like, you know, just decides to squash us as humanity because they don't need us anymore. But that's not my. That's not my. I don't think about those things because I'm a very you know, I'm very Christian, Mormon. I believe in. In God and Christ. I believe in what, you know, has been revealed, what's going to happen. So, like, I do believe that the story has a happy ending. So I'm not too nervous about annihilation like a lot of people are. But, you know, when you do read scripture, like, things that happen before Christ comes again are not beautiful, they're not exciting, and it's. It's great and terrible, right? Great for those who prepared and terrible for those who are not. So I do think there's going to be a lot of chaos happening as it leads up to. To that, right? So there's the, there's the, the scary side, so then the positive side. Let's talk about that. So then in that gap, we're entrepreneurs. We're always looking for. When things shift, there's an opportunity, something opens up, right? And I think the opportunity I will be capitalizing on heavily. You'll see. January, I launched a campaign. There'll be heavily focused on this, like exposing the gap, exploiting the fear, agitating the problem. And then for me, and hopefully for you, the. The real magic is in learning how to sell opportunity. Okay? In the past, we've made money by exploiting opportunities. In the future, most of the money will be made through selling opportunities, creating opportunities for people to have a job, to be entrepreneurial, even if they're not entrepreneurs, because the people who will survive in the upcoming climate change will be entrepreneurs. And so you creating opportunities and you selling opportunities is going to be the gold rush. It is going to be the thing that stabilizes you. Right? Dan Kennedy has a. Had a course back, and they called Opportunity Concepts, which is all about this. We rebranded it called Selling Opportunity. In fact, if you go to sellingopportunity.com there's a book, a multimedia book, and Dan teaching this stuff. And. But I do think it's the future. It's like, how do I explain this?
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Like.
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Like the opportunity. Like it's you creating. And you can't say this phrase. This is like literally, FTC hates this phrase. So, Mark. So I'm saying this as hyper, hyperbole, but never say this when you're selling it this way. But creating businesses in a box for people where it's like, here's an opportunity where you can make some money. And it's not going to be like, here's how to make a million dollars or $10 million or anything. It's going to be like, all right, you're laid off. There's no jobs. Here's how you can make an extra thousand bucks a month. Like they're these smaller opportunities. In fact, Evan Pagan wrote a book called Opportunity and I unfortunately I own it. I have not read it yet. But Joshua Latimer, who's one of my inner circle members, he was telling me in that, that he talked about opportunities back in the day. They're like there were, you know, these huge opportunities came up. We could create a business and make, you know, $100 million or whatever it is. He's like, in the future there'll be more opportunities, but they'll be smaller. Tons of small, small, small opportunities, right? And so I do think that the future for entrepreneurs who want to make a lot of money is less about you creating a thing and more about you creating opportunity for other people to exploit the thing. Right? So how do I explain this? Like in the past maybe it was, oh man, I'm in traffic trying to get to my doctor's appointment. I'm going to be late. Well, that's not good. Well is what it is anyway. So yeah, I think the opportunity is. So I'm trying to explain this the best, right? So like for a long time what I sold in clickfunnels was like, here is a tool you can use to sell your thing, right? I think the future of me selling clickfunnels is me creating little opportunities for people. Like for example, we worked with Anthony Morrison, we built a free store builder, right? So we built an opportunity where someone can have their own e commerce store and they could plug into some of our third party vendors where they could build a store and they could it literally overnight put in a thousand products or 500 products or however many they want, right? And so we created an opportunity. So it's not me like here's this tool you can use to grow whatever business you want. It's here's a business I created for you that's pre built that has these things and this is an opportunity for you. So I'm creating an opportunity and I'm selling that like the opportunity market is the thing that's going to be the biggest because a lot of people aren't going to buy your coaching program because they have no money, right? But they will invest in an opportunity that can make them money. It's like how do you turn whatever it is you're selling into an opportunity? That's kind of the premise of, of, of Dan Kennedy Selling opportunity course was just like one of the examples he talks about. There is, I think it was Chris Tomczyk, who's a chiropractor. Like he's a chiropractor, right? And like that was his business. But then he started, he turned it into an opportunity like you can buy into our franchise where we're going to give you the systems, the tools and everything. Now you can launch your chiropractic business or grow your chiropractor or whatever the thing might be. But it's like it's, he's turning it into an, you know, if you even the local markets, if you figure out how to do something like let's say you're. Oh, there's a lot of circle members doing this. There's ones. They created a really cool workout routine, right? Kind of like Zumba or something like that, but it's different, right? So they created, they started to launch it, they started making money themselves with it. But then they transitioned their business to selling opportunities. They took that and they created a bolt on business where anybody with the gym can bolt on their systems, their frameworks, their things. It becomes this opportunity that they create. So they figured out, first figure out the opportunity, made money with it, but now their money's been made in selling that opportunity to these other people, right? And that's really like the, where the money will be made in the future I think is the creation and selling of opportunities. So anyway, I just wanted to plant that into your head because I do think the AI stuff is exciting. I think it's scary. But if I'm trying to forecast the next two years, I think a huge majority of the working population is going to be, is going to be out of business. Like they're not going to have jobs, they're going to be jobless. And I think that if you can create opportunities for people where they can take your ideas, your system, your whatever and turn it into a business for themselves. And again, this is probably not going to be the business, the multi million dollar businesses, but a business they can run from home, they can do their thing, they can plug in your business in a box. But don't call it that because it's not what it is. But they plug in your business in a box. That's the real reality. Josh Latimer is doing something, he calls it decentralized coaching. It's really interesting where he's basically built a coaching platform, but he's decentralized it so it's no longer him teaching it. So he's taking his frameworks, he's teaching his core everything and then he like licenses it. To people to go and teach his systems on their platform. So he's decentralizing the coaching so anybody else can do it. So for example, it'd be like me taking all my marketing secret stuff and I sell license to you to. You can. Now you can go teach all this stuff. And now you're in business when you can go coach on it, you can teach it, you can collect the money, you keep the money, but I just create an opportunity for you with my frameworks, my ideas, my stuff. Right? And so that's kind of what this whole decentralized. Yeah, but this, this concept like selling opportunity. So anyway, I just wanted to again, this podcast episode I didn't have. I didn't think through outline or made a whole thing. It was more so just like I wanted, I wanted to. To place that seed in your mind because you're gonna start watching as. As you know, lack of jobs across the country is rising exponentially, and AI is replacing those jobs. And the. The next gold rush, I believe for you and for me and for all of us is like being in the business of creating opportunities for people and helping them to. To be successful in whatever it is that you're currently doing. So anyway, I'd like to encourage especially guys who are not selling opportunities right now, like, how do you turn what you do into an opportunity? Is there a way to do that? Is there a way where you can train people, you can certify people, you can all sorts of stuff. You know, I look at some of the most successful businesses who've come through my programs. You know, our programs that are certification, like certification is a. Is one of the best businesses because you're certifying somebody to be able to do your thing, right? It's like, so we certify people in click funnels, like how to be a certified funnel builder. Like, that's a huge opportunity for people, right? It's like I'm selling opportunity with the understand. I mean, we have a certification program, we're certified people to become experts in all of the personality profiles and understand. I mean, and then you can go, you can sell that to your clients, right? Like, like it's creating opportunities. So just look at like, how can you take the thing you currently do and how can you turn it into an opportunity? And like, therein lies, I think, the lion's share of the money to be made over the next 48 months. So there you go. There's Russell, Russell Thomas, trying to tell you what I think is going to be happening and you'll see it more and more in all the cool stuff I'm doing. I'll be creating the most insanely cool opportunities for you guys and hopefully take advantage of those things. So. All right, with that said, I appreciate you all. Thanks for hanging out. Thanks for being part of this. I hope that you got some value from it, and I hope that you don't miss out on this trend in this wave. Think more about it, study it, research it, look how other people are using it, and then capitalize on it. Alright, guys, appreciate you all and I'll talk to you soon.
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