The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 34

Summary

The Russell Brunson Show – Episode 34: "The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode"

Release Date: May 19, 2025

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Episode Overview

In Episode 34 of The Russell Brunson Show, titled “The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode,” host Russell Brunson engages with his audience through a dynamic Q&A session. Drawing from the One Funnel Away (OFA) program, Russell addresses a variety of questions from entrepreneurs and coaches seeking to optimize their marketing strategies, enhance their sales funnels, and overcome personal development challenges. This episode delves into practical solutions, insightful strategies, and inspiring stories that aim to transform listeners' approach to business and life.

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Highlighted Questions and Answers

1. Promoting Master Resell Rights Without Being the Face (00:31 – 07:19)

   Guest: Pierce

   Summary: Pierce shares his struggle with marketing products that come with master resell rights. He expresses a desire to promote these products without being the face of the course, aiming to maintain a personal connection without delivering the content himself.

   Key Insights:

   • Building a Connection Without Personal Involvement: Russell advises Pierce to create a connection point by introducing himself in a video and explaining his enthusiasm for the course. This approach allows Pierce to maintain a personal brand without being directly involved in the delivery of the content.
   • Licensing and Branding: Russell emphasizes the importance of rebranding within the constraints of the master resell rights, suggesting that while the product name must remain unchanged, messaging and sales letters can be customized to align with Pierce’s brand identity.

   Notable Quote:

   “Even if you’re faceless, you can still be faceless. I had a friend who built a huge eight-figure year business with a fake pen name... there’s still a person they’re connecting with.” – Russell Brunson [06:19]

2. Optimizing Webinar Marketing for a Functional Medicine Practice (07:18 – 17:09)

   Guest: GMC Advertiser (Functional Medicine Provider Coach)

   Summary: The GMC Advertiser discusses the challenges faced in running webinars aimed at addressing health barriers that prevent individuals from fulfilling their life purposes. Issues like technical glitches with Zoom and low ad performance on a limited budget are highlighted.

   Key Insights:

   • Messaging and Targeting Pain Points: Russell advises focusing the webinar’s headline and messaging on the specific pain points of the audience, such as feeling unable to fulfill their purpose due to health issues. Emphasizing pain relief can resonate more effectively with the masses who are typically motivated to move away from pain rather than towards pleasure.
   • Audience Connection and Imagery: Russell suggests using imagery and language that reflects the audience’s struggles and aspirations, creating a compelling narrative that bridges the gap between the front-end offer and the back-end content.

   Notable Quote:

   “People are buying based on you and your personality... there’s gotta be a reason why this thing is there.” – Russell Brunson [06:19]

3. Overcoming Mindset Challenges in Selling (17:27 – 24:43)

   Guest: Sarah

   Summary: Sarah raises a concern about complicating her selling strategies and seeks advice on maintaining a clear, effective mindset to overcome fear and simplify her approach to marketing.

   Key Insights:

   • Faith and Taking the First Step: Russell emphasizes the importance of having faith in the process and taking incremental steps rather than waiting to understand the entire journey before starting. This approach helps prevent overwhelm and fosters consistent progress.
   • Focus on Immediate Actions: Advising Sarah to concentrate on the immediate tasks at hand, Russell highlights the effectiveness of focusing on one step at a time, such as day one of OFA, to build momentum without getting distracted by future steps.

   Notable Quote:

   “If you make that shift here, that's what's going to grab the right people.” – Russell Brunson [13:19]

4. Personalizing Hypnotherapy Products and Adjusting Pricing (28:01 – 41:53)

   Guest: Karen (Professional Hypnotherapist)

   Summary: Karen seeks guidance on how to personalize her hypnotherapy products to achieve deeper results for her clients. She also grapples with adjusting her pricing strategy to reflect the true value of her services without alienating her predominantly Spanish-speaking audience.

   Key Insights:

   • Tiered Offerings: Russell recommends creating multiple tiers of services, such as offering online recordings at a lower price point for those who cannot afford personalized sessions and premium packages for clients seeking custom tracks or one-on-one coaching.
   • Adjusting Pricing Based on Perceived Value: Encouraging Karen to reassess her pricing, Russell suggests incrementally increasing her rates and packaging her services to justify higher prices. This approach helps position her expertise as valuable and aligns her pricing with the quality of her offerings.

   Notable Quote:

   “You have something to overcome... it's definitely worth that you get the right customer in the right place.” – Russell Brunson [65:36]

5. Building Sales Funnels for a Membership Program (44:31 – 58:33)

   Guest: Tony (Business Coach)

   Summary: Tony presents his first attempt at creating a complex sales funnel for his new membership program, "Goals Accountability." He seeks Russell’s feedback on improving his funnel to effectively sell his group coaching services.

   Key Insights:

   • Incorporating Video Content: Russell emphasizes the importance of having a compelling video above the fold on the sales page. This video should effectively pitch the program by addressing the audience’s problems and presenting the solution, thereby increasing engagement and conversions.
   • Effective Split Testing: Advising on split testing strategies, Russell recommends testing one variable at a time—such as headlines or pricing—rather than multiple elements simultaneously to accurately identify what drives better performance.

   Notable Quote:

   “Have you had a chance to go through the perfect webinar at all yet?” – Russell Brunson [51:23]

6. Restarting After a Long Pause and Maintaining Momentum (58:37 – 66:20)

   Guest: Susan

   Summary: Susan shares her experience of taking a long pause from her business due to health issues and seeks advice on re-engaging with her funnel strategies and maintaining consistency despite fears of relapsing into illness.

   Key Insights:

   • Sequential Progression in OFA: Russell advises Susan to focus on completing each day of the OFA program sequentially, ensuring she doesn’t move forward until she has fully implemented the previous day’s tasks.
   • Accountability Partners: Highlighting the importance of having someone to hold her accountable, Russell recounts his own experience of partnering with an accountability buddy, which kept him motivated and consistent.

   Notable Quote:

   “Having someone else in it with you helps a lot... it made more of a game.” – Russell Brunson [62:32]

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Key Insights and Strategies

• Personal Branding Without Direct Involvement: Entrepreneurs can maintain a strong personal brand by introducing themselves through videos and explaining their enthusiasm for the products they promote, even without being the primary content deliverer.

• Effective Messaging: Focusing on the audience's pain points and presenting clear solutions can significantly enhance engagement and conversion rates in marketing campaigns.

• Faith and Incremental Steps in Business: Embracing faith in the mentorship and taking one step at a time can prevent overwhelm and foster steady progress in business ventures.

• Tiered Service Offerings: Creating multiple service tiers caters to different segments of the audience, ensuring accessibility while maximizing revenue potential.

• Importance of Video Content in Sales Funnels: A compelling introductory video on the sales page can significantly boost engagement and conversions by effectively communicating the value proposition.

• Accountability Partners: Partnering with an accountability buddy can provide the necessary support and motivation to maintain consistency and overcome challenges in business endeavors.

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Notable Quotes with Attribution

1. Russell Brunson [06:19]:

   “Even if you’re faceless, you can still be faceless. I had a friend who built a huge eight-figure year business with a fake pen name... there’s still a person they’re connecting with.”

2. Russell Brunson [13:19]:

   “If you make that shift here, that's what's going to grab the right people.”

3. Russell Brunson [65:36]:

   “You have something to overcome... it's definitely worth that you get the right customer in the right place.”

4. Russell Brunson [51:23]:

   “Have you had a chance to go through the perfect webinar at all yet?”

5. Russell Brunson [62:32]:

   “Having someone else in it with you helps a lot... it made more of a game.”

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Conclusion

Episode 34 of The Russell Brunson Show offers a wealth of actionable insights for entrepreneurs and coaches aiming to refine their marketing strategies, enhance their sales funnels, and navigate personal development challenges. Through in-depth Q&A sessions, Russell provides tailored advice that addresses the unique needs of his diverse audience, empowering them to shift from stress to sales effectively. Whether it's optimizing webinar messaging, personalizing service offerings, or maintaining consistency through accountability, this episode serves as a valuable resource for those striving to achieve lasting success in their business and personal lives.

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Transcript

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[Russell Brunson]

Hey everyone, this is Russell. Welcome back to the show. Today we've got a really fun Q A episode with you guys. For you guys today. As you guys know, inside of One Funnel Way, every week I do a Q and A with all those who are going through ofa and the questions this week were really good and fun. So we covered a lot of different topics from someone who, who wants to sell a course, does not want to be the face of the course. Like how do you do that? Talking about different ways to get your headlines working, converting if your pages aren't converting. We talked about some really cool ways to scale like a one on one coaching business to a group to a one to many to like, you know, and a whole bunch of other cool things in between. So I thought it'd be fun to share this with you guys because, you know, obviously we have, I mean, tens of thousands of listeners to this podcast every single day. And so, you know, you never know exactly what the thing is that everyone's looking for. So this episode's fun because there's probably 10 or so really unique interesting ideas and, and any one of these things could be a huge transformation like pivot point inside your business. So I'm hoping that you'll get something of value of this from the Q and A show. If you want to be in the live Q&As again, just join One Funnel Away. And the cool thing is One Funnel Way is free when you're a ClickFunnels member. So if you go to 1funnelway.com, go sign up and then come hang out with us. It'd be a lot of fun. So I appreciate you guys. Thanks for listening and hopefully your question gets answered during the Q and A show. Let's go.

[Russell Brunson Show Host]

This is The Russell Brunson show.

[Jesse]

Well, hello, everybody. Welcome Russell, to the call. Russell loves to come on on Fridays when he has the availability to talk all things expert. So for the next hour, we're going to focus specifically on the expert track.

[Russell Brunson]

We should start out with Rebecca's question. I know. I heard the question. You want to restate it for those who just jumped in and then we'll have some fun with it.

[Pierce]

Yeah. Okay. So my question is that I have a few products that have master resell rights and I haven't really started to promote them because I've been, like, confused in how to do the marketing. I have, but not really seriously. It's been like a starting stopping because I feel that I don't know how to do it properly. So what I want to do is I don't want to be like, I don't want to create my own thing and have people going through my coaching stuff also. So I don't want to build an offer.

[Russell Brunson]

Why is that? Why is that, Pierce?

[Pierce]

Because I feel that I want to have my. I'm not really into the coaching that much. I want to be able to talk about it, but I don't want to be the one delivering it.

[Russell Brunson]

Okay. Do people know who you are? Your traffic? You said you had a faceless page or what's that look like right now?

[Pierce]

Yeah. So I went through a course in affiliate marketing from CommissionHero Pro. I don't know if you know who that is, but probably because he's pretty big on affiliate marketing. So he's teaching how to build a faceless page and then you basically drive. Drive the traffic to clickbank. But I found that I don't like the offers on clickbank. I don't really resonate with the whole, like, weight loss niche that much, which is what they are teaching. And I also want to be able to build my own list for the future. So that's why I haven't really felt that I want to promote those products. I want to promote something else. And then I found, like, Regan Hillier has a course that is called 10k a month that had master resell rights. And I also have the roadmap to riches, which also has master resell rights.

[Russell Brunson]

Okay. And with the rights you have, are you allowed to rebrand it? Re. Customize all kinds of stuff. Usually all different rules with the rights.

[Pierce]

No, I don't think so. Regan is basically teaching the course, so you can't really. Her face is in the course.

[Russell Brunson]

Yeah, but as far as, like, the sales letter, the messaging can you call it something different? You know, things like that?

[Pierce]

Not the name. The name has to stay the same.

[Russell Brunson]

Okay.

[Pierce]

And I mean, I don't have to promote those products. It's just that I don't feel that I want to create my own course. At the moment I am seven months pregnant and, and I just feel that I want to free up my time, but I still want to be able to talk about, talk about personal development and things like that. But I don't want to show up live, be the one teaching at the moment.

[Russell Brunson]

Yeah, that's fine. So what I do is I would, I would take the product, but you've still got to make it your own. So there's a connection. So like you don't go teach it. But like, I would have like a video, someone comes to members there, it's like, hey, what's up? My name is Rebecca and I love this course. I love it so much. I bought rights to be able to like offer this to you. This is where you're going to learn about that, you know, and like, and like that way there's a connection between the front and the back. Um, and then, and then the course is there. Like, you don't have to read, film the course or do anything. It's just, it's there. But there's a, there's the connection point, right? Because people are buying based on you and your personality. Even if you're faceless, you can still be faceless. I had a friend who built a huge eight figure year business with a fake pen name and he didn't show a video one like, but it's still, there's still a character. There's still, there's still a person that they're connecting with. Right. Um, so whoever that character is, I don't know what, what your face's name or brand is, but that, whoever that character needs to, needs to have the handoff inside, right? Because there's a sales message. They come inside, they're in the members area and there's gotta be a reason why, you know, this thing is, this thing is there. And so I've done a bunch.

[Pierce]

Yeah, sorry.

[Russell Brunson]

Oh, for example, like I. John Childer's one of my early public speaking coaches back in the day and he's retired now, so I wanted people to buy his course so I licensed it from him. And so in the sales message, it's like me telling like, this is awesome. This is why like John's like this trade, you know, blah, blah, blah, I tell it and then in the Membership site. There's a video of me like, all right, you guys, you're gonna love this. This is John stuff. It's the best, you know, and I'm getting all excited and pre frame it, but then the whole course is just John. Right. So it's like there's that connection point where I'm telling the story of why I care about it. And then they get a members area and there's a story about me explaining why they should care about it, you know, and so that's. That'd be the bridges. You got a gap in there. Does that make sense?

[Pierce]

Yeah, I think so. Sorry, my kids are in the background. The house.

[Russell Brunson]

No worries. I got a ton of kids. I understand.

[Pierce]

Okay, thank you so much.

[Tony]

Thanks.

[Russell Brunson]

No worries. Hope that helps.

[Jesse]

All right, awesome.

[Russell Brunson]

Cool.

[Jesse]

Well, we also have Tony here. Tony has his expert funnel ready to go and he was kind of curious if you could take a look at.

[Russell Brunson]

Some of the pages.

[GMC Advertiser]

Awesome. All right, thank you. I'll share my page. Russell, it's a pleasure.

[Russell Brunson]

Great to see you.

[GMC Advertiser]

If I can get this up here for you. So yeah, I just. A pleasure to have you look at my funnel. And so I'm functional medicine provider coach, but I don't know, just some feedback would be. Would be awesome.

[Russell Brunson]

So this is the webinar you're doing, right?

[GMC Advertiser]

Correct.

[Russell Brunson]

What's the webinar about?

[GMC Advertiser]

It's about helping people. The barrier of their health, stopping them from their purpose. God has given them. So whether a mother, father, parent, businessman, run. Help them get healthy so they can fulfill their purpose.

[Russell Brunson]

Okay, so who's your. Who's your core audience? Are they 35 to 50?

[GMC Advertiser]

You know, I've gotten a good mix of men and women on. On the calls. We've done a live webinar for three weeks now on Thursdays. The first week, zoom shut down and had a problem. And then I did stream yard. That worked okay. The second week. The third week that had an issue. So last night I did zoom in. It was smooth. Everything worked tech wise.

[Russell Brunson]

Do you have an existing audience or you were. You buy an ad suit or how did you get people to show up for it?

[GMC Advertiser]

I am running ads, but through my email list. About 2,500 people on an email list that I've collected over the years running ads when I was with another company. And then I switched you guys just last month or so.

[Russell Brunson]

Cool. Do you know what the. What the conversion rate is on this page from your ads and stuff?

[GMC Advertiser]

I, you know, I did. I just, I was trying to figure out how to get the pixel in there. And I was talking about with Jess today, so I don't have. The ads aren't doing very well. I'm just on a $20 a day budget right now and I'm trying to fine tune them. And again, we had some issues, so I don't have the tracking for them yet.

[Russell Brunson]

Okay. All right. So looking at page, my number one thing that I feel where I see this is like, so unlock your divine purpose, heal your body and honor God today without feeling overwhelmed by restrictive diets, long workouts or crazy lifestyle changes. It doesn't feel specific enough for me to like, to grab me to be like, oh, I gotta figure this out. You know what I mean? Because unlock your divine purpose. So what would you say? What's the end result? Someone goes through this training, the end result of the thing that they're gonna get. Like, if it's like a tangible thing, what would that be?

[GMC Advertiser]

So whatever their health issue is, that's going to be gone so that they can now fulfill their purpose. So their health is blocking them for fulfilling whatever their purpose is, whether it's a parent, a teacher or coach, whatever it is, what's standing in the way, health wise.

[Russell Brunson]

Gotcha. Your typical client, are they. Because you said you're a functional health doctor. So what's the. What's the. I mean, I know it's the range, but is there a specialty you have or anything that's.

[GMC Advertiser]

Yeah. So like. Yep. Like gut health, hormones, stress, anxiety, those types of things.

[Russell Brunson]

Okay, okay, got it. See, first I didn't realize it was health. Even though you see I purpose, heal your body, honor God. And then out feeling overboard because the day I was like, oh, it's the diets, is it Long workouts, crazy lifestyle. So like I would, I would be almost like, like calling out initially more so like, like, like talking more to the pain. So it's like, are you. Do you feel like you have a calling but your health is keeping you from having success or is keeping you from achieving the thing you feel called by God to do? So I know it's health and it's called. But it's like, yeah, a lot of people make. Yeah, I do feel that. Right. It's like if. So I'm doing a live webinar this week that's going to be showing you guys exactly how to overcome the health problems to unlock your whatever without diet, you know, crazy lifestyle. Just something like that where it's like, it's more calling out the pain that they're in okay, I mean like there's people that move towards pleasure and people move away from pain, but the majority of humans on this planet are moving away from pain. So right now your unlock, your divine purpose is very much like moving towards pleasure. But the problem is that most people don't live in that, especially if they're already in pain. Usually someone gets out of pain first and they start moving towards pleasure. It sounds like most of your people are in pain. So I'd be speaking more to that pain where they're at and showing them there's going to be relief from pain. Usually on a front end offer when you're bringing someone in. Even my business, like it's true, not just in health, but in all businesses, like usually my core messages are getting people out of pain because the masses have that and someone buys for me and they move up my value ladder. The back end things now is usually where I'm moving people towards pleasure. So for me I look at like, like my, you know, our hiring, coaching programs, inner circle, things like that. We're moving, we start messaging more towards pleasure because people are like, we've gotten them out of pain. Whereas the front end products we're normally focusing more on like, you know, you struggling in your, your job. Do you hate, you're not happy? Like those are things because the masses deal with that. And what's interesting, I remember I did this, an event one time, we had, I don't know, a couple thousand entrepreneurs in the room. I was talking about away from pleasure towards pain. I'm like, how many of you guys in this room make your decisions based on moving towards pleasure? And like the majority of the audience's hands went up and then I was like, this is interesting. You guys are all entrepreneurs and you, you make your decisions based on moving towards pleasure. Right? Like I'm guessing based on this is like you're very Tony, I'm guessing you're very much like purpose driven, legacy, divine purpose. Like that's who you are.

[GMC Advertiser]

Yep.

[Russell Brunson]

But I told the entrepreneurs, I'm like, the problem is that 95% of the of the world does away from, away from pain. So we by default sell to ourselves because that's what we would want. But our audience isn't there yet. Right. So we have to go back and like, okay, they're still in pain. Eventually when they move my value ladder then I can move them towards legacy and purpose and things like that. But right now they're just in so much pain. Like how do we talk to that? Cause that's where the masses, that's where most people are stuck at. You know what I mean?

[GMC Advertiser]

Yeah, that makes a lot of sense. Yeah, that's. Now that you say that, I'm like, yeah, that's me.

[Russell Brunson]

Oh yeah, we always. That's my biggest problem too is I always write to myself. I'm like, no, no, no. It's like for me, I was, I always put myself. Because I'm guessing, I don't know your backstory, but I'm guessing you became a functional doctor because there's probably something in your life, you experienced something, you had a result, you're like, this is awesome. And I want to go down this path. So it's going back to like, to that version of you. For me, I always go back to 12 year old Rusty, who's my nickname when I was a little kid who was like trying to figure out how to make money. I was like begging my parents to like buy these different business opportunities for me. Like, I always try to like, that's the, that's the person I'm speaking to and I'm writing. Is that is 12 year old Russell, like 12 year old me. Right? That's who, that's who I always try to write to. I think that if you, if you make that shift here, that's what's going to grab the right people. And then I would also think about that same from the image because the image of you is great, but it's like, but it's like we gotta like, what's the imagery that's gonna. On the page that's, that's gonna make them curious, but also like more so like it's speaking towards like getting out of pain. So I don't know if there's a picture of you with a client or picture of you doing something, you know, something that kind of shows that more so where it's like the picture and the headliner both are both pulling somebody in for like the, the end result of what they're trying to do. You know what I mean? Yeah.

[GMC Advertiser]

Gotcha, gotcha. And do you think it's important? Do I need to focus on like, I have the, you know, I have gut health, I have hormone balance and anxiety. Do I, do I need to focus just on one area and just promote that or is it okay to.

[Russell Brunson]

Not necessarily. Because, like, I mean, because a lot of people don't know what that is until, you know, I would in the training. I think it's in the webinar. I'm sure it's great to do those Things, but I don't think I'd do it so much on the front end.

[GMC Advertiser]

Okay.

[Russell Brunson]

Because people probably, I mean, most people aren't problem aware enough to know that they have gut health issues, you know?

[GMC Advertiser]

Right, right. Yeah, that's true.

[Russell Brunson]

I didn't know until I started getting my blood test. I was like 10 years into like biohacking. I was like, oh, my gosh, I had no idea I had gut issues. You know, somebody, they may have heard of it or whatever, but the masses probably don't know. They just know that, like, I feel like I'm called to do something bigger and I can't. Like, I'm, I'm stressed, I'm overall tired. Like, I don't have enough energy. Like, the words that would have gotten me back in the day was just like, you know, do you, do you, do you put all your energy into work and by time you get home, you got nothing left for your wife and kids?

[GMC Advertiser]

Right?

[Russell Brunson]

I'd be like, oh, yeah, that's me. Because that was my pain point, you know, And I know what it was. And if someone told me it was gut health, they're like, what are you talking about? You know, but if you, we have more time together in a presentation, then you explain them like, oh, wow, that actually is really interesting. I didn't know that. You know what I mean?

[GMC Advertiser]

Yeah. So really cool.

[Russell Brunson]

You may even like, try doing those survey to your audience and, you know, to your list and just even asking him, like, what's the number one reason why you know, you know, or, you know, try to get their words like, what it is, like getting you. Sure. My words would have been like that. Like, I'm, I'm this, I'm a, I'm an entrepreneur. I'm, I'm aggressive, You know, I have all my energy at home, at office. By the time I get home at the end of day, I've got no energy. And I just feel. I just feel like I'm, I have nothing left. My wife and kids, who are the most important part, like, that'd be my language. But I'd almost like, try to figure out a way to interview some of your audience and get something just to hear the way they say it.

[GMC Advertiser]

Right.

[Russell Brunson]

That's how, that's how most of my best ideas come from or headlines is like, I hear some of my audience say something. I'm like, oh, that's what's going on there. That's like, okay, let me grab that and plug it in. You know, Gotcha, gotcha. That messaging awesome. I work on that because, like, with the webinar, it's just the. It's just the hook on the landing page. That's. That's all it is. And so I would even test three or four, you know, click phones. You can set, split, test really easy, set same page of three or four different headlines and just. And just keep trying till you. Till you find the winner that gets.

[GMC Advertiser]

Okay.

[Russell Brunson]

And then double down on that.

[GMC Advertiser]

I will do that. I appreciate that, man. You're awesome. Hey, I hope your biceps are doing better. They look like they're doing better.

[Russell Brunson]

They're doing good. I've been. I've got all my functional medicine stuff. I'm squeezing my ball, my.

[GMC Advertiser]

There you go.

[Russell Brunson]

Rubber balls to keep blood flow in my arms. I did acupuncture yesterday. I did PT yesterday, and I ice bath. Just my arms yesterday. And peptides. I'm doing it. Yeah. I'm out of all the stuff you're doing. I love it, but yeah.

[GMC Advertiser]

All right, cool.

[Russell Brunson]

I can almost. I can almost extend my arms all the way. I'm getting fast, though.

[GMC Advertiser]

Good, good. Glad that's happening for you now. I appreciate it, Russell. Thank you.

[Russell Brunson]

All right. Thank you.

[Karen]

All right.

[Russell Brunson]

Did all you guys get something cool from that? Hopefully. I want to go deeper because, like, yes, it's true for Tony, but it's true for all of us. There's a lot of things that's, like, universal that most people miss because we're always speaking to ourselves versus, like, us five years ago, when we were in pain, who we're trying to serve, you know?

[Jesse]

Perfect. All right, next we have Sarah. Welcome.

[Sarah]

Hi, Russell. Hi, Jesse.

[Russell Brunson]

What's up? Sarah, great to see you again.

[Sarah]

Good. Happy to see you. I have a question. It's more a mindset question, actually. I wanted. I've realized, for example, that sometimes I complicate things, and when I find answers, even, of course, in your contents, but when I have a takeaway, then I realized what I was doing was very complicated, much more than it should have been. So, for example, here. See, I mix things and the thing, and I realize it can be caused to fear. And when I'm in a beautiful state, I have more clarity. And then I can see when I what's the problem. So, for example, I've realized here, the one thing was I was afraid to get some nos and to get rejection. So, for example, I realized that if I stop seeking yeses, but taking the 1% yes, so, the 99% nos, this would be better. Then I realized what I have to do And I have to go seek the nose, for example, on the webinar. 60 seconds. Perfect webinar on the media and everything.

[Nordstrom Advertiser]

Okay.

[Sarah]

So I was wondering, do you have any tips about how to not be so afraid, how to go further, how to keep the mindset? Because from what you do or from what you've seen, what are the things that help to realize we're not doing the things properly and we complicate even though we think we don't. Do you have any tips on that?

[Russell Brunson]

Yeah, I'm trying to think the best way to, you know, it's. I think what one thing that a lot of people do that complicates stuff is that they want to know the entire journey before they're willing to start. Right. And it's interesting because if you think about, you know, spiritually, like God in any faith, doesn't matter which one, they always talk about faith, right? Like, you have to have faith. It's like we don't know the beginning from the end. All we know is we know the next step and God gives us that. And then we, it's like. And, and most of us like, freak out. Like, but what's the plan? What's the. It's just like, have faith. Do you have faith in me? If so, just, just do the next step. Just the next step. I see that a lot of times people, they come to my world as they'll go through and they'll, they'll go through, they'll read my entire book and then they'll go through the OFA training and then they'll go to Funnel hacking live. And they do. And they go through all this stuff because they're waiting to understand it all before they're going to get started. And that's usually the problem because it's like, it's complicated. It gets more complicated. And if you haven't built the first thing, then it's like you didn't do the things in place to have something to. People are trying to figure out marketing and copywriting for the products. Well, let's just focus on creating the product first and then we'll solve that. But I need to know how. And it's like. And so I think it really comes back to like, when you pick a mentor, it's like having faith. And then they know the path and then they, okay, I have faith, therefore I'm just gonna do the first thing they told me. And I look at like, we've had a lot of super successful people come through our world, but one of my Favorites were Brandon and Kalen, Poland. And they came in, built ladyboss, launched it, got appointed, like 30 million bucks a year. And I remember they were speaking at Funnel hacking live, and they told their story. They're like, yeah, we came in and we bought Russell's course and. And. And we just followed it and it did every. You know, told us everything to do. So after the event got done, all these people ran up to him. They're like, what was the course you bought? What was the course? I'm go buy that course. And they're like, it's the funnel hacks course. And they're like, oh, I have that course. And then Brandon was like, so I was asking, like, would you go through. Like, well, yeah, I went through it all, but then, you know, but I got done with it, and I didn't really know what to do. I was kind of overwhelmed. And. And Brandon's like, you watched the whole course and you didn't have. Like, he's like, when we watch this, what we did, he's like, we push play and we start playing, and as soon as Russell said, do something, we paused it and we stopped everything and we went and just did that thing, and then we came back, and then we push play again, and then we pause it again and go do that. And he's like, sometimes it would take us four or five days before we finish the task, and then we come back, and sometimes, you know, we get done in 30 minutes. But like, he's like, we never knew the end. We just had faith in Russell. Therefore, we just. Again, Caleb was one that came to hashtag, like, do what Russell says. And people started all using him as, like, just do what Russell said. Like, just, let's have faith in this. Just trust the process and just do the first step and don't do step two or think about step two or even look into. Because that's the problem is then you get into that whole overwhelm and things like that, you know, and so if nothing else, that's. I'd recommend even if, you know, I mean, honestly, I would go back to day one of OFA and then just do day one and don't think about the traffic yet. Don't think about the reels, don't think about the copyright. Just think about the day one and then do that. You know what I mean? I think that's. I think that's the biggest thing. So. Because, yeah, there's a lot in this business, and it compounds and it never ends. And like, even today, I mean, I've been doing this 25 years now. I still learn new things and more ideas and, and it's tough because like I get excited, I want to share them and everyone's like ah, but, but, but it's like you gotta look at like the, the path for you. It's like here's the path and there's gonna be all these shiny objects and these ideas and things coming. It's like I'm only gonna focus on the thing that I need right now which is this piece. Right? Like, like okay, I'm. Let's say you're an offer creation. I'm only gonna focus on creating offer all. Like I'm not gonna listen to anything else. Shiny objects are coming. Russell's talking about this. Other people in live. Like I'm just ignore everything unless it's related to the one piece I'm working on now. Then that piece is done. Okay, next step is now this. Okay, now I'll listen to things about that, you know, and that's, it's like how you have to kind of segment in and prioritize that. Does that make sense? Does that help a little bit?

[Sarah]

Yeah. I have to prioritize on the presentation for now and not leave it until it's really perfectly done because I'm a teacher. I've been a teacher and a trainer instructor so I can speak easily.

[Russell Brunson]

So.

[Sarah]

But this is not the same. This is not selling and this is not exactly the same. So I've realized that the more I do it and I realize there's a lot of things I didn't do actually. So yeah, I'm going to do that and stay on the presentation and then.

[Russell Brunson]

Just think like you'll get better at it. Like I look at my presentations from a year ago or five years ago or 10 years ago, I'm like, oh my gosh.

[Sarah]

I do it every week for. I've done it for 10 weeks in a row. I've switched things and now it's better and better. But I realized that actually before I go for selling a bit afraid and that either people would couldn't afford it and I'm, I would be sad they couldn't afford it or and they would be frustrated either they would say no. So I've just identified this and I'm doing it again and again and I've just settled a 52 weeks challenge. So I have to do it every, every week, just like posting every day. And it's easier when I do that because the challenge is just I do it and I Improve it. And even. Even if it's not perfect, I show it anyway. And some people can buy on the way. So this is helping me when I give myself a challenge, actually.

[Russell Brunson]

Yeah. Very cool.

[Sarah]

Thank you so much for everything.

[Russell Brunson]

Yeah, no worries. Thank you. I love your doodles.

[Sarah]

Thank you.

[Jesse]

Awesome.

[Russell Brunson Show Host]

Hey everyone. If you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox and boom. I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts. And I end up spending hours every day sorting, replying, getting distracted, and pulling off the work that actually move my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you. Notion Mail uses AI to organize everything based on what's important to you. It learns what matters automatically, labels and sorts messages, drafts responses, and even schedules meetings. It's personalized, automated, and completely flexible. And you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast, outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view in laser focus. No distractions, no noise. And when I need to move fast snippets. I've got one click. Templates ready to go for follow ups, affiliate approvals, speaker confirmations. It's like having a pre built funnel, but for email replies. If you're like me and your brain runs 100 miles an hour, Notion Mail gives you a calm, focused command center. And it just works. Get Notion Mail for free right [e-mail] Russell and try the inbox at thinkslikeyou. That's all lowercase letters. Notion.com r u s s e l l to get notionmail for free right now, when you use our link, you're supporting our show. Notion.com Russell funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch. Funnels were done, landing pages were tight, copy was dialed in, everything was ready to rock. Except for one thing. We were looking for more support people to be able to handle the launch. And we figured, no big deal, we're going to find somebody quickly. But that didn't happen. We spent weeks trying to hire the right person. We put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of.

[Russell Brunson]

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[Russell Brunson Show Host]

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[Russell Brunson]

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[Russell Brunson Show Host]

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[Russell Brunson]

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[Russell Brunson Show Host]

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[Jesse]

Next up, we have Karen.

[Russell Brunson]

Hey, Karen.

[Karen]

Hi. Russell. Nice to meet you. I can't believe I'm talking to you for my. I mean, I've known you like for the last 20 years, so it's like. I cannot believe this. So, so excited. So I just wanted to ask you because my, my product, like my profession is I'm a professional hypnotherapist, right? So the advantage of my type of therapy is that it's like very effective. Like in six sections, you get, you know, you don't have claustrophobia or the fear of this or overthinking or whatever. You know, it's very, very effective. So my worry is that when I, when I offer these products, I cannot make it as personalized for, for this results, like, you know what I mean? Because I, I specifically work, like when I work one to one, I work with the, like the inner. The inner talk, like their own words. And that's actually what I work with them. So that's why it's so effective. So it comes up that I know, you know, I can have a training. I, you know, I read the book the extra structured, not too much detail on the master class and everything. But there comes a point that, you know, I, I, I need it to be more personalized. So, so people really, really get these results. We're talking about deep, deep subconscious, you know, subjects. So that's, you know, what would you recommendate, how to personalize like my products differently from like the rest of the therapy or.

[Russell Brunson]

Yeah. You know, and right now are you doing, you have a clinic, Are you doing like one on ones with people like that or do you virtually.

[Karen]

I'm doing one to one and it's, it's mind blowing. It's, it's literally because I've been doing coaching for a lot of years, but when I integrated the hypnosis, it was like, unbelievable. Unbelievable.

[Russell Brunson]

That's really cool. Yeah. What do you charge for the, for the one on one stuff?

[Karen]

$120 this session.

[Russell Brunson]

What, you got to raise your prices? Yeah. Oh, no.

[Karen]

And I still think, you know, yeah, I should, I mean, because it's really, really, really effective. Right. So, so the thing is that's, and obviously it's maybe a limited belief. I don't know if it's because like my, my, my community or most of my community, it's, they're, they're Spanish speaking. Mostly they come from Venezuela. So I don't know, there's something about the Latin culture, like, it's like a mindset. Like they don't have that, like the tip to invest like on mental health or whatever. So, so it, I mean, people have told me, like, what, a hundred and twenty dollars, like that's super expensive. Like, literally. So maybe that's the audience that I'm attracting.

[Russell Brunson]

So, yeah, I say a couple things. Number one, it's a belief that you have that's attracting those people. Because, okay, like my parents are like, you charge $100,000 a day for coaching? I'm like, yeah. They're like, that's more people making a year. I'm like, well, some people, but somebody make a lot more than that. So they'll pay me that. And they're like, it's just, it's just, it's an audience thing. But you track the audience that you believe you're worthy of. And so that's part of, is your, you're attracting $120 an hour people, which is fine, you can help them, but also like understand that like, the skill set you have is worth a lot to the right people. Right. And so for me, it's. It's tough. I'm the same way. Like, we have really. I feel similar. Like, if I was actually come to your house and build a funnel, I'd be way more. Like, we could. I could guarantee your success if I could build your funnel for you. I just fly out there, film it all. Like, it would be amazing. I know, 100% success rate like you have with your clients. Right. But I can't do that because it'll, you know, it's just hard over time. So. And so for me, it's like, I think about that with my business too. It's like, okay, the best thing I could do is this. But that's hard to do. Like, what are other versions of it that I can make? Maybe not gonna be the best, but it's gonna help people at a different level. And then maybe it helps them, you know, get to the next level. So for me, it was like, that's why I wrote my books initially. The Dot Com Secrets book was like. Cause I used to do events teaching everything in dot com secrets. And we charge 5 to $25,000 for these events, right? And like, all these people needed couldn't come. I'm like, ah. So I'm like, I'll make a book and then people can't come. Cool, here's the book. Read that and they'll give you the same frameworks, right? So it gave to the people and made me feel good because I'm like, okay, even if I can't, you know, I can't serve everybody that maybe can't afford. At least they have something that they can go. And if they do it, then they'll be more qualified. But the second thing is, so I'm friends a lot of hypnotherapists. I love what you do and the profession and everything. One of my old inner circle members was one, and he has like an app that has a bunch of hypnotherapy stuff. But then what he started doing was like, custom tracks. And so I think I paid him $8,000. And I just sent him, like, here's all the things I'm struggling with. And then he just recorded a couple custom tracks for me, like a nighttime one, a morning one, one I could listen to before, you know, and. And then I have my listen over, and they're my own, and they're awesome. And like, you know, it's like, if I was. I look at the levels okay, like, all right, people that can't afford. Whatever. All right, we're gonna have $100 a month thing where they have online recordings. It's not gonna be as good, but, like, if they're dealing with stress, here's a stress. When you're dealing with anxiety, here's an anxiety one here. And like, it's not as good as coming to you directly, but, like, it's gonna. It's gonna hit a lot of the core things that they can. They can struggle with. Right? And then from there you're like, okay, from these people, anyone who wants a custom track, I'll do a custom reading a whole thing. And now. But it's gonna cost you five grand or eight grand or whatever that thing might be, right? And most people can't afford it. But. But there will always be a segment of people that can't afford it. Right. And so those people who can will upgrade that. Then you have customer acting. It's like, now if that. Now if you want to work one on one with me, now you're. Now you're positioning yourself differently where it's like, it's $100 a month to listen to me, you know, five grand for a customer's. I mean, if you want to work one on one with me, cool. It's $10,000 or 25, you know, whatever. And. And that gives you the positioning now to not charge $120 an hour, but. But a lot more. Does that make sense?

[Karen]

Yeah, yeah. Like. Like there's a. I don't know how to say it in English hierarchy, Right.

[Russell Brunson]

Yep.

[Karen]

Of different steps that people could take. So maybe someone that cannot pay some kind of product for them. Right. And then it goes like. So, yeah, so they. They. What you're telling me basically is to have more options for them and the. The custom track. I have thought about it. The thing. Obviously I. I have to investigate or whatever, but I would love to have, for example, like, you know, they get into the. Into the funnel or whatever, and they have like a questionnaire with different stuff about, you know, the same kind of questionnaires I give to my clients individually. And from that I take and I do the. The customer, the custom track.

[Russell Brunson]

So that's the way that. So the guy demise him is Joseph McLendon. You can look him up.

[Karen]

Oh, yeah, I know him.

[Russell Brunson]

Yeah. So Joseph, I basically, he had an intake form. I filled it out. He went and recorded them and then sent me the audios. And then Joseph also does it for people's coaching programs. So my Friend Natasha Hazlett, she paid him to make a whole bunch of custom tracks for her audience, who are entrepreneurs, who struggle with whatever. And it's part of her offer that is, like, you also get these hypnosis tracks. And Joseph McClendon, that changed my life, you could listen to. And I don't know what she paid to have him do that, but, you know, again, you could license that. Like, you can go custom tracks for people's programs and things like that. And there's a lot of really cool things you can do with your skill set. You know, they're very, very valuable.

[Karen]

Yeah. Okay. Thank you. And about the presentation, because I went, like, literally handwritten slide by slide with your book for the presentation. So do you have any. I think you might. I think because I did all of this, Russell, by myself last year. I don't know how I did it. I did a funnel and everything, and I got a major, major burnout. It was bad. I literally had to stop for two months. And now, you know, now I'm back. I read the book, so it, like, everything, you know, went in.

[Russell Brunson]

Yeah.

[Karen]

And so. So what do you recommend for the presentation? Do you have, like, any, like, a structured presentation already made or just.

[Russell Brunson]

Yeah, if you. I mean, if you've read Expert Secrets or seen the perfect webinar, that's. That's the structure of it, you know? But one thing you could do unique. One of my. Do you know Telman Knudsen?

[Karen]

No.

[Russell Brunson]

He's a. He's a hypnosis friend of mine, too. And I don't know if he still runs it, but, like, 10 years, maybe longer. Fifteen years ago, he did a webinar, but he positioned it differently. He positioned it as, like, come in for a free hypnosis session. And so he registered. It was an auto webinar. You show up and it was. Tell me. He's like, hey, I'm Telman, and, you know, we're gonna do the session for you. And then he. He has everyone on this auto webinar sit back and, you know, do the thing. And he did a hypnosis session with the. For the webinar. It was, like, the coolest thing ever, but he's using the same structure. Like, if you look at, like, the psychology of the perfect webinar, right. It's. It's like. It's breaking false beliefs, which is similar to what you're doing in hypnosis, Right. You were literally going down rewriting. So it's the same thing, and you could do it in a really cool way where it's like you show up with whatever phobia or problem or thing you're struggling with and then sit back, put some music. I'm going to do this session. In the session, you can help break what's their internal false belief, external false belief, you know, about the thing and like, help them overcome that. And then they come out of the hypnosis and it's like, all right, that's. That's what we do. And like. And then from there it's really easy transition. Like, I have a special offer if you want, you know.

[Karen]

Oh, really? Like, just do this session. Like, I usually do it with a group and then go with a special offer.

[Russell Brunson]

Yeah, because think about it, think about it. Like, obviously, like the perfect webinar is a framework, right? And you see the way I execute on, which is like slides. That's how my brain works. But you know, I have other friends who don't do slides. They just sit in whiteboard and they do the whole thing and they know the framework and they just doodle it. Right? You do the same thing. Just. It's just in the framework of hypnosis. Right. Like, it's the same thing. Like, you gotta. I'd probably tell your origin story before the hypnosis. They have that, that build out and they never do a session. It's like, okay, what's the vehicle? Internal, external. But you're doing the hypnosis to help them break through those elements and then they get experience it with you. Like, it's so experiential. Like, I'm jealous. Like, it's better. I think the webinars where somebody's experiencing something usually wait, like, do so good. It's just hard in the marketing world to be like, let me experience. You know, my closest thing is like, let me do a demo of clickfunnels that are kind of experiencing with me. Whereas you're like taking them through a session. Like they're experiencing. You have people by end, crying, having breakthroughs, all sorts of stuff. And it's like, do you want to keep doing this? Like, yeah, give me more. You know, it's really powerful.

[Karen]

So, but. But would you. Because I'm Now I'm confused. So would you do like the, like the hypnotherapy session, like to get down those dominoes, like false belief about hypnosis.

[Russell Brunson]

Or hypnotherapy about hypnosis so much as.

[Karen]

Much as like anxiety, for example?

[Russell Brunson]

Yeah. Because. So most of your clients, are they coming in for anxiety or is It. A whole bunch of things.

[Karen]

That's the thing. It's. I mean, it's a whole bunch of things. But. But I've come to realize that people usually call this blocks or whatever. The first thing that manifests is anxiety and stress. You know, okay. People know something's wrong is either anxiety or stretch or. Because they're like, they cannot do something. Like, they want to, but they can't. So.

[Russell Brunson]

So I would do something like, the web would be like, hey, get a. Like, come in for free. A free group hypnosis session to help you overcome whatever's causing you anxiety or stress in your life. Right. And then I would start, like, telling the origin story about how you became hypnotherapist and how it helped you, how you. And then how you're able to help people overcome anxiety and stress. It's awesome. And so I'm gonna show you guys how to overcome anxiety and stress through hypnosis. So that there's your origin story. And they're all, right, everyone. And then you put them in hypnosis, and then the first thing you're going to be doing is helping them overcome anxiety and stress. Because if you do that, the vehicle is that you're using hypnosis to overcome anxiety and stress. So you're actually doing that with them, and they overcome anxiety and stress. Like, boom, boom fell down. Right? They have the result already. Yeah. And then internal beliefs, like, what are the internal beliefs they have that's going to keep them? It's like, hey, work through those with them, you know, that, like, they could actually do this is going to work in the future, you know, whatever. Like, boom. And then external, like, this is, you know, helping them. And so it's just kind of taking them through hypnosis session, knowing that, like, that's the. The structure of the things you're trying to do. You know what I mean?

[Karen]

Yeah. I still have to, like, yeah, because it's a different. It's a different. Totally different perspective. I never thought about that. I thought about doing that, obviously, in my trainings, which, obviously it's there. Like, every model has his own, you know, hypnosis thing. Like, very specific. But I never thought about the.

[Russell Brunson]

Think about the offer that was just like. Because they just experienced a free version. You're like, all right, we sign up right now. I've got six more sessions to go deep with anxiety, and I've got three for depression. I've got five for, you know, whatever. And that's the offer. They. Because they just experienced it once Like, I want to keep doing this, right? And it's like, cool. This is the offers for whatever. They get those. And then you can, you know, then after someone buys that and the upsell is like, hey, if you want a custom track specifically for you, it's an extra $3,000, you know, or if you want to work 101 for me, you know, okay. For everyone listening, think about this. Like, the web, the perfect webinar, is like a. Is like a structure. It's like scaffolding. But the more you can weave your art into that scaffolding, the better it will do. So for you, it's like you've got such. Your art will weave in that tap or that your tapestry on the framework will work perfectly. You know what I mean?

[Karen]

Yes. I love it.

[Russell Brunson]

And then it'll feel more like you and more authentic. You're not going to feel. You're not going to get stressed and overwhelmed because you're doing what you love. Just knowing that these are the beats, that the structure, you take someone through to break the false beliefs and then give them a great experience and they'll be likely to buy.

[Karen]

That's amazing. Thank you so much, Russell.

[Russell Brunson]

No worries.

[Russell Brunson Show Host]

When you get it done, I want to see it.

[Russell Brunson]

I want to be hypnotized by y' all.

[Karen]

No pressure.

[Russell Brunson]

And then look again. I don't know if Telman still runs that webinar, but he did for years. But it was like a free hypnosis session or something. If you search for it, maybe you can find it. But anyway, I just remember I watched it back in the day, and I was like, this is the coolest thing ever that I'm sitting here face to face with him, and he's hypnotizing me.

[Karen]

The last name of the person was Knudsen.

[Russell Brunson]

K N U D S E N. I think K N K N U D knudes S E N S O N. Something like that. Knudsen. Oh, my God. Yeah, tell me Knudsen.

[Karen]

Anyway, which is the first name?

[Russell Brunson]

Telman. T E L L M A N.

[Karen]

Okay, I'll search for it.

[Russell Brunson]

But anyway, go funnel hack and see if you can find him.

[Karen]

Yes, I will. Thank you so much, Rachel. I appreciate it. Thank you.

[Russell Brunson]

Yeah, thank you. Great to talk.

[Karen]

All right, cool.

[Russell Brunson Show Host]

All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention.

[Russell Brunson]

I'm sure you know what I mean?

[Russell Brunson Show Host]

Isn't it a pain when you See.

[Russell Brunson]

The weirdest ads showing up in your feed.

[Russell Brunson Show Host]

Ads for things you know you would never use in a million. And you start thinking that person is wasting so much money targeting me for a product or service I will never use. And here's the thing, those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't.

[Russell Brunson]

Get their targeting right.

[Russell Brunson Show Host]

And that's why LinkedIn Ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business are hanging out. And their targeting options are unreal. You can target by job title, industry, company size, role skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign. So you can try it yourself. Just go to LinkedIn.com clicks that's LinkedIn.com clicks terms and conditions apply only on LinkedIn ads.

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[Jesse]

Bank of America Corporation Next up, we have another Tony.

[Russell Brunson]

The Day of Tony's the Day of Tony.

[Tony]

Great. Okay. Yeah, another Tony. I'm also another coach. I'm a business coach and I've got a. Just to give you some context, I've done coaching in the offline world for many years and I'm about to launch myself into a membership group coaching program and I've created a funnel and it's the first I've created funnels before. So technically I'm okay with funnels, but I've never created a funnel where I'm actually going to try and sell off the page. The funnels I've done in the past are just being simple funnels where I've modeled what you've done with leads. Lead Funnels, things like that. So in terms of like the selling complexity, it's a big leap for me. So I'm about to show you to probably the number one expert in the world a funnel that I've created. And I'm a pretty amateur on it, so this could go horribly wrong. But I'm not, I don't mean go easy on me, in fact, quite the opposite. But just rip it apart to give you the context. Right. This is, this is the first time I've done a funnel of this for me, this level of complexity. So is it okay if I share my funnel and yeah, I'd love to see it. Kind of just get the quick overview, you know, from the experience I. That you have.

[Russell Brunson]

For sure.

[Tony]

Okay. So this is my above the fold. And my, my membership is called goals accountability.

[Russell Brunson]

Yeah.

[Tony]

For context. Like I'm an expert in transformation for corporates and project management, program management, and delivering large change management type things. And what I'm offering is to do that similar, but for, you know, solo entrepreneurs or smaller business businesses. So the same skills and the same frameworks, but instead of applying them to people who can afford consultancies and consultants like me, I'm looking to sell it into a group program for, you know, a fraction of the cost that they would normally. Well, they wouldn't even be able to afford it or contemplate it normally. Yeah. Does that make sense?

[Russell Brunson]

Yep. Okay. And so there's going for entrepreneurs now, are you. Okay, so this page, are you pushing them from here to a webinar or going from here to order form or sales page? Where's the.

[Tony]

Yeah, that's a good question. So I'm hoping that they'll join just from this page.

[Russell Brunson]

Okay. What's the price point?

[Tony]

So I take you through all of the funnel before I get to the price point at the bottom. And that's a question in itself, like, is that a good way to do it? And the price point, in answer to your question is for the first 50 members, $47 per month.

[Russell Brunson]

Okay. I like most of the sales page, but the top above the fold was the thing that this feels like a squeeze pager is getting opt in versus like a sales page. You know what I mean? Like, I think we need above the fold. You need a video of you selling it. You know, I mean, because, because it's missing that piece of like a video of you actually presenting it and selling it.

[Tony]

Okay. Yeah, well that's, that's easily fixed. Well, you know.

[Russell Brunson]

Yeah.

[Tony]

So you think instead of having this just a Static picture of. I would have a video there.

[Russell Brunson]

Yep. Yeah, I would actually, if it was me, I would do. I would do a headline across the top video down below. And then, and then actually, let me see. I think I have a better one to show you how many split tests and trying to beat my control because I think my control is always the best looking one.

[Tony]

When we get to it. That's another question really is what to split test against, like what to vary on the split test.

[Russell Brunson]

As I'm doing this split testing stuff, one of the mistakes people do when they do split testing is they're trying to split test like five things at a time or all sorts of stuff. We only split test a couple things, like we'll split test pricing. Sometimes we're not quite sure split test headlines usually. I don't think split test is really like above the fold or like pricing. We only split test one thing at a time.

[Tony]

Yeah.

[Russell Brunson]

Even my team always looks back to test three things. They're like, oh, this one won. I'm like, you tested three things? We don't actually know which one.

[Tony]

Yeah, yeah, yeah, that makes sense.

[Russell Brunson]

Which one was the winner? You know.

[Tony]

Well, over time, obviously I'll. I've got a lot of testing to do on the price, but for now I just want to get people in. So I'm just really going to test one thing above the fold.

[Russell Brunson]

Yeah, I would just test you Headlines.

[Tony]

Typically, initially there's a lot of different headlines that I've got that I could use here. You know, pain related and benefit related and you know, different, different angles on it. So there's plenty of things to try there before I go further down into the funnel.

[Russell Brunson]

Let me see. I'm going to take over. I'm going to show my desktop real quick if that's cool.

[Tony]

Sure.

[Russell Brunson]

Be able to see my screen.

[Tony]

Yeah, I can see it now.

[Russell Brunson]

Okay. This is the old page. The video is not loading. But basically if you look at mine, it's like there's a headline right here and there's a sales video usually which is right here and then there's like the call to action right below it. That would be the structure I would do. What's the URL of yours again?

[Tony]

Goals accountability.com.

[Russell Brunson]

Yeah, because they. Down, down below the fold, like all this down here, I think looks great. It's. Yeah, it's like the, the context before I get to seeing everything about the offer is what's missing because it's going directly from right, right here. I feel like, are you tired? The goals Goals change. Join. But I haven't been sold yet. I don't know the story, the backstory, the reason, like all those kind of things is what, is what I'm, what I'm missing up front, you know, like just like putting in a perfect, like a smaller version of the perfect webinar in there. But like that's, that's the piece that I think it's really missing. It's like just a video. Like get any of my page, almost all my pages, there's a video above the fold doing the heavy lifting. And then down below is like here's all the stuff you're getting. It's kind of focused more on the actual offer. Right. But there's always that video up above first. It's like pitch them on the idea, the concept, why it's important, like why they should work with me like that, that kind of part, you know.

[Tony]

Yeah. Okay, well that was exactly my question. You know what, what am I really emphasizing in the video I guess is the, the, the problems they've got and the solutions that I've, that I can offer.

[Russell Brunson]

Yeah. Have you had a chance to go through the perfect webinar at all yet?

[Tony]

Yeah, I've gone through it. It's great. I've, I've looked at maybe doing a video around the five minute perfect webinar or like I, I, I don't think me being such an expert obviously that I want to put a video on here for an hour. I was thinking maybe like a 10 minute video or something like that. At most, maybe even less.

[Russell Brunson]

Yeah. If you notice most amounts on sales page like this there, I mean this one's two minutes, this one's. How long is this one? I was sitting. Yeah, three to five minutes is probably the right, okay, timeline.

[Tony]

I've, I've got some videos already that I've done for about to promote this page via YouTube ads. So I've created a lot of, well, not a lot but you know, some variations of scripts and videos that could, could work. So what I could do is, is launch it with a video or I might just create a new one over the weekend and then split test different videos over the course of the next few weeks. Would that be a good way to approach it?

[Russell Brunson]

Even if videos are even just different headlines, for me it's harder to make videos than those headlines. So usually I make my best version of the video and then my team will split test headlines. But sometimes they'll find is like my video. Like one of the headlines will be the same hook that's in the video. And they'll split test two or three and eventually come back like, oh, this headline is actually way better than the first one. And then I'll rerecord the video because I'd rather like find out the right hook in a simpler way than me making five different videos. You know what I mean? It's easier to test five different headlines and then from there be like, okay, that's the right hook. Now let's go. Go back and double down on making the video. You know what I mean?

[Tony]

Yeah, that makes complete sense. Well, I'm a little bit confused, Russell. Not only because I'm kind of new to this as you gather. So the, the headlines I've got are, are there, but they're not big enough and they're not explanatory enough from what you were saying. But the bit that's confusing me is, are you, are you putting the video above the call to action? So they see headline, video, then call to action. And is all of that going above the fold or is the call to action? It is. Okay.

[Russell Brunson]

Yep, all that, my initial above the fold. I try to have headline, video button, and then under that, then we start going, then, then all the, the rest of stuff. Yeah, it'll be, it'll push things down a little bit, I think. Headline, video, and then, yeah, the button.

[Tony]

Down below there so I could have a lot of the. Are you saying that the text on the right hand side here can be used, but I want a bigger headline over and above it all?

[Russell Brunson]

Yeah, yeah. Similar to this where the headline's big across the thing says watch presentation. Usually there's a video, the video's not loading right here. And then there's my call to action down there. So all that's above the fold for me.

[Tony]

Okay.

[Russell Brunson]

Yeah. And usually the goal of the headline is to get them to watch the video. You know what I mean? So thinking about that lens of just like the headlines aren't gonna be selling the headlines. Like, hey, do you want to find out, you know, like, companies in corporate America pay me $80,000 a year to help their team set these goals. Find out how you can get it now. You know how it's, you know, find out how to watch a short video now to find out how to access this for, you know, something like that, or like the unique goal setting method that that X amount, you know, X people paid me, whatever, for now available to people just like, you know, to people like you, you know, something like that. It's like gets them like, oh, what is this? There's curiosity. And then they'll watch the video to actually find out. And then you're like, hey, my name's Tony. I want to tell you a story. For the last 20 years I've been blah, blah, blah, blah, blah, this kind of thing and people paying stuff and got huge results. But my problem is I have all these people, you know, that are in corporations that can't afford it, but they want this stuff. And so I wanted to create something really cool for you. And so, because I created this great program, in fact, let me talk about all the things. First thing you're going to get and the most of your copies are in here, right? You can get proactive accountability, which is amazing. We're going to get group coaching sessions. You get a one on one Kickstarter session with me, which is going to be awesome. We're going to go through the five agility thing, unlimited support, private community site. So I'm pitching what's in the page down below. Right. And all these kind of things. I would go through that in the video, right? These are the tools, this is the guarantee. Yeah. The rest of this page is beautiful. I love it.

[Tony]

I hate the way you can do this. My story even better than I do it. Way better than I do.

[Russell Brunson]

One thing you can do. This is what one of my friends does this. He does emails for clients and he's like, every time I try emails and sound good? So he's like, because ChatGPT's got all my stuff, I get scraped everything I've ever done. So you can like literally go to chat GBT and just be like. You could be like, hey, I. Let's see. I'm gonna do right now with you. My name is Tony and I need a 3 to 5 minute VSL script to sell my new membership site. You can see all of the benefits of joining the page. Can you write it as if you were Russell Brunson and I just hired you? Please use his perfect webinar webinar framework. It's crazy. I've become obsessed with this lately. Yeah. So you do that and it'll write you one that's pretty dang good. And you go back like, here's my story about corporate America. Can you rewrite this as if you're Russell or rewrite this as if you're Dan Kennedy? Rewrite this as if you're whatever. Like, yeah. So here it is. What if I told you in the next 30 days you could accomplish more than most people do all year not by working harder, but by finally having someone holding you accountable. Holding you accountable every single step of the way. Hey, my name is Tony and just a few years ago, I was drowning in half finished goals, abandoned morning routines and a graveyard of journals that started strong, ended. This is actually really good. And it started strong. It ended on day five. I didn't have motivation. I had accountability problems. And once I saw that, everything changed. That's why I created the goals accountability method. Here's the secret framework. Secret number one. Secret number two. Like, there's that value that awesome.

[Tony]

So, yeah, anyway, yeah, that's really cool.

[Russell Brunson]

So you all have my Permission to use ChatGPT to rewrite as if you're me. If that helped.

[Tony]

Well, you know, I've been using Chat GTP more and more and it seems to get better and better every day almost. Yeah, it's like crazy really. So you have to get better and better at what you're asking and how you're asking and go deeper and deeper and deeper and the deeper you go, like, the more. Yeah. The better it gets. It's just phenomenal.

[Russell Brunson]

The other thing I do all the time is I. I get, I should say, like, I take videos of people I like. I tran. I have. I get transcribed, uploaded there. I'm like, I love the structures walking through. What's the framework that they use? I was like, hey, rewrite a video of me. Here's my offer. I want to put this same framework that they just use in that video. And it's like, I'm like, sweet. I got a script to go. And like, it's just insane. It's how fast we can get things done now.

[Tony]

At the end of the day, it's all fantastic, but you can't beat talking to the real Russell. So I appreciate it.

[Russell Brunson]

Well, thank you. I'm still valuable for a little bit longer till AI steals all of me.

[Tony]

Yeah, no, that's been great. Thanks very much.

[Russell Brunson]

Awesome. Thanks, Tony. Jess, we have time for one more, I think.

[Jesse]

I think we do. Susan, I know you wrote out your question. If I can sum it up super fast so Russell can just hop in. It's basically. She's purchased a lot of things over the years. Some things held her back, but she's ready to get going now. Where should she start? Should it be one funnel away? Should it be some of the prime mover coaching? She's purchased some other people's programs. Where does she begin after having that long pause?

[Russell Brunson]

Great question. So what I would do is the new One Funnel way we Just rolled out, like a couple weeks ago that you guys are in. You already have access to it. It's great. It is the best. Like, beginning step by step, it goes through all the core things to get everything set up. And then obviously we have programs and stuff that they can go deeper on any of the parts, but it's like the best A to Z we have in 30 days. 100%. Yeah.

[J]

Okay. So will I lose the other things that I've purchased if I don't access them for, like, say, a year? Working on this other stuff, I.

[Russell Brunson]

Which thing?

[J]

OFA. What's that?

[Russell Brunson]

OFA. So as long as you have an active ClickFunnels account, you have access to OFA, it always stays in there. And any of our other programs, I'm not sure which ones you bought or invested in, but. But they. I mean, they should always be there.

[J]

Okay. I. Yeah, I have done the. The ClickFunnels Pro, and I'm not using it. I suppose it's really silly, but I had a stroke about two and a half years ago, and it left me quite debilitated for a while, and then I got better and have had other health problems. And I'm seeing a really good neurologist now, and he's also into integrative medicine. I was so interested in these health coaches that were on today, so that was really good. I guess I'm a little fearful of getting sick again and not being able to do this stuff, but I think. I think just getting a ball rolling for a change. I've had a lot of problems with even figuring out how to get connected. Like, I couldn't get my VIP to work, but with some help, I do have that working now, and that's good.

[Russell Brunson]

I would say I would jump into step day one of ofa, and then jump on all the calls and don't go to day two till day number one's done, and then I'm on the.

[J]

Process, day eight, actually.

[Russell Brunson]

Oh, perfect. Yeah.

[J]

So I am doing everything every day. So I. I. Do you have any other advice on how to keep. Keep going when it's hard?

[Russell Brunson]

It's hard. I would find the accountability partner or some. Or a friend or someone to do it with. You know, that's one of the bigger things, like having somebody else to hold you accountable. I had a. Before we launched ClickFunnels, I had an accountability. I met him at an event, and he was like, you want me to. My accountability partner? I'm like, sure. What does that mean? He's like, all right. And it was funny. He was like, get your checkbook out. I'm like, what? And so he's like, write me a check for $5,000, and I'm writing you a check for $5,000. And so we gave each other these checks, and he's like, all right, we're doing a call once a week where you get each other, like, fired up and motivated. And he's like. And then each week we get, like, said, we're gonna do it this week. I'm gonna do this. I'm gonna do this. And he's like. He's like, each week we come back, if I don't. If I don't do the thing I told you I'm gonna do, cash the check. And if you don't think I'm gonna. I. You told me I'm gonna cash your check. And so I go. So we had these, like, on my desk for, like, two years. I had a $5,000 check from this guy named Carl, and he had one of my thing. And so each week we get together, and it's like, did you do the thing? He's like, I got it done. I'm like, I got my done last night at midnight because I catch the check. We kept doing that, but it made it fun.

[Russell Brunson Show Host]

It made more of a game if.

[Russell Brunson]

Someone else was in it with me, because, you know, entrepreneurship is. There's peaks and valleys and all sorts of stuff. It's hard. But just having someone else in it with you helps a lot, you know?

[J]

Yeah. I've had this idea for years and years, and I feel a calling to do it, and I want to make a difference in the world, and I think that's. That's also what's keeping me back. It's. It's so big. I started out with an idea called Compassionate Politics. In fact, it's on quick, quick funnels, but I. I haven't used it because I thought that might be too divisive to get into politics. But I'm thinking that could be my starting point, where I don't have to worry about money and all. Kind of make it just to get it going. Then the one I really want to do is build compassion with passion. I have so many ideas going through mine. So many ideas for courses, so many ideas for subscriptions, and so I really need to make this work.

[Russell Brunson]

Yeah, we'll keep going through. We're all here to support you, the ClickFunnels community. Thank you, all the people, and. Yeah, let us know what we can do along the way.

[J]

Okay. I Will, thank you.

[Russell Brunson]

Cool. Great to meet you. Susan, one last thing. Karen's asked how much did she charge for one on one. So I'll answer that real quick and then I gotta bounce off for the day. But Karen, what I would do is I would just so you got your existing clients, I wouldn't change existing people that you're working with, but like for new clients, I would just start incrementally. This is gonna be a belief thing for you because what I think you should charge, what you're gonna want to charge is not gonna be the same thing. And you're gonna freak out. So I would just like, I would try to like next time you quote a price, like double and see what happens.

[Karen]

Double it. Okay.

[Russell Brunson]

And then you're gonna double it again and eventually you get spot where you're not selling sessions, you're selling packages. Right? Because easier sell, you get $5,000, you get a package, we get five calls, plus you get the course, plus you get other. Like anytime you're selling one on one hours is when it's tough because then, because it's, it's, you know, it's like if you sell a package that they get stuff that's not just the one on one time with you, then you can, you know. But I think you should be selling one on one for, you know, five, five to ten grand eventually. For a set of calls. A set of calls with external things that they're also getting. For sure.

[Karen]

Okay. All right, I'll take note. 5,000, you think?

[Russell Brunson]

@ least if you're, I mean, if you're doing things you're doing custom sessions for, you know, if you're doing the custom track for five grand, they want one to one should be closer to ten, you know, so.

[Karen]

Yeah. And actually I do believe that's what's worth it. I do.

[Russell Brunson]

100%. You have something to overcome. Something like that. Like, it's definitely worth that you get the right, the right customer in the right place. 100%.

[Karen]

Yeah. All right, well, thank you. I needed to know that.

[Russell Brunson]

Yeah, I'm glad we got slipped into in there. So.

[Karen]

Yeah. Thank you.

[Russell Brunson]

Awesome. Well, thanks everybody had fun today.

[Russell Brunson Show Host]

Thanks, Jesse.

[Russell Brunson]

It's good seeing you. I've seen Jesse for a little while, so it's fun hanging out with her as well. So she's always in the background serving you guys. If you knew how much Jesse's constantly, consistently doing for you guys, you'd be blown away. So it's great to see you a little bit.

[Jesse]

It was good to see you too, Russell. Hopefully we'll do this again soon.

[Russell Brunson]

Yep. All right, thanks, everybody. I'm gonna bounce, but I'll pass back over to Jesse.

[Sarah]

Thank you.

[Jesse]

Thanks, Russell.

[Karen]

Bye.

[Russell Brunson Show Host]

Do you have a funnel?

[Russell Brunson]

But it's not converting. The problem 99.9% of the time is.

[Russell Brunson Show Host]

That your funnel is good, but you suck at selling. If you wanna learn how to sell so your funnels will actually convert, then.

[Russell Brunson]

Get a ticket to my next selling.

[Russell Brunson Show Host]

Online event by going to sellingonline.com podcast. That's sellingonline.com podcast.