← The Russell Brunson Show
The Russell Brunson Show
This Is Where You Find Out If You Really Believe Your Message Is True
00:14:35
What happens when the opposition starts trying to keep you from sharing your message with the world.
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What's up, everybody? This is Russell Brunson. Welcome to Marketing Secrets podcast. I am super excited to have you guys here today. This episode is for those of you guys who have the haters or the people who are talking trash about you as you try to share your message. And if you haven't had it yet, the more aggressive you are and the more you care about what you say and the louder you put it out there, the louder the noise will come back. And so this episode I want to entitle the phase where you find out if you really believe your message is true. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Alright, everybody, so I'm excited for this episode. This is one that comes on the back of two weeks of the Internet being really, really mean. So it's funny because I've been doing this now for almost 15 years and I've got pretty thick skin and I don't let too much bother me because I believe so much in my message and I believe what I'm doing and what I'm saying. So I don't really care about the naysayers. In fact, typically my mental response when I see people talk trash is, man, their life must be miserable. That's the only reason why they could be angry about this thing that I'm trying to share and put out there. And that helps me get through most of it. But the last two weeks has been interesting. I told my team three or four times, like, man, the Internet is mean this week. And it actually started prior to me. It started initially with Tony Robbins. A lot of you guys know Tony's been big inside the clickfunnels community, spoken to funnel hacking live events. We just did the mastermind.com launch with him and you know, a bunch of other things. And just someone who I have so much love and respect for. And like two weeks ago, buzzfeed, AKA the garbage of the Internet, it's like literally the National Enquirer of the Internet, but worse, wrote a smear article about him. Not based on facts or reality. In fact, all the people that they, they misquoted are coming out putting videos like, I never said that. Like, that's like, the exact opposite, what I said. And just, it's just ridiculous that. Anyway, so they post this huge thing and, you know, and because buzzfeed is big, they got a lot of traction with it, but they're. They're looking at clickbait and trying to get people to click on buttons and read. And anyway, it was just. It was frustrating for someone like Tony. I mean, for me to see, you know, a friend like Tony have to go through that. And I posted a big thing on my Facebook wall that kind of, you know, told my opinion. In fact, maybe I should read that really quick just so you guys get my opinion. Cause I'm sure some of you guys have wondered, like, what was my feedback? Someone who actually knows Tony and, you know, at a personal level, like, what the actual feedback was. So I'm pulling it up right now, and I will read it to you if I'm able to find it. All right. I said I've had a ton of my friends in the past 48 hours messaging me, asking my opinion about Buzzfeed article about Tony Robbins. So I thought I'd post my thoughts here for everyone to see. First off, buzzfeed is trash. Then they are the National Enquirer of the Internet if you understand their business model and you know, then you know they will do anything, including trying to destroy people's lives for a click. If you've read one of my favorite books, Trust Me I'm Lying by Ryan Holiday, you know how easily online media is manipulated. And yes, you really should read this book, especially if you're a marketer. But even more so if you. If you want to understand how you're being marketed to in the media. And I linked to Amazon to the Trust Me, I'm Lying book, which you guys all should read. It is so good anyway. Second, Tony's done more to change people's lives than almost anyone who's ever lived on this earth. I've had a chance to be friends with him now for over a decade. I've seen him on stage, I've seen him in private, and I know his heart. He changed my life, saved my marriage, and is someone I consider not just a mentor, but a friend. You read his response to the article here. Note. I highly recommend only reading his response, not the garbage they posted. So if you go to medium.com, tony posted a letter, an article. It's called an open letter to BuzzFeed editors. Third, I saw on Instagram today from Tim Ballard, founder of Operation Underground Railroad. That was one of the Most powerful testimonies about Tony in this situation. Please spend the 10 minutes to watch this full video too. If you go to Instagram. Tim Ballard posts this whole thing about how, like, he's like, literally, we for a living, research and try to find sex. You know, people have sex crimes and then we prosecute him. And he's like, we've been working with Tony to fight this. And he's like, anyway, just. It was really, really good. Anyway, I'll end with something I heard Tony say the first time I saw him speak. And he said, there are two ways to build the largest building in town. Number one, actually build the largest building. Or number two, try to knock down all the other buildings around you to make you look taller. Buzzfeed's attempt to try to knock down the lives of people who serve the most isn't going to make them the tallest building. Isn't gonna make them the tallest building for them. And for anyone else reading, get back to work on yourself and do the work of trying to build the best version of yourself. So that was my, My, my post. And then it feels like the Internet was like, all right, Russell, if you're gonna defend him, we're gonna, we're gonna try to tear you down as well. The most part. Everyone posted really good, good comments, which was, which was awesome. But it's just interesting because. Yeah, it's just. Anyway, so after that, though, it's been funny again. I get positives and negatives all the time. It doesn't typically bother me, but I had one that was posted by someone who I thought was a friend and a peer and someone I've said a lot of business to. And anyway, it was just kind of crazy. And he posted this big post basically saying that, like, the messaging I share about being one funnel away is misleading to people because they all think that they just have to throw up a thing and whatever. It's kind of talking trash. And honestly, I feel that he was taking cheap shots at me to be able to sell more people into his agency, which is super annoying, but whatever. People can't actually drive traffic themselves then is a good tactic. It's funny back in the day, the way that the people who weren't able to provide value on their own would get leads. They would go and they would rank in Google for, like, Russell Brunson scam. And then everyone typed my name in. They would say, scam. They click on it like, russell's not actually a scam, but you should hire. You should buy my product instead. It's like the lowest form of marketing. It's like when you have no creativity and that's what you do. And that's what this guy kind of did. Basically saying, anyway, it's funny because of all the posts he's ever posted, this, this one's got the most attention because all my funnel hackers who know him came in and like defending me, which was awesome. So I appreciate that. But it was just annoying because it was someone who I thought was. Again, I thought he was a peer and a friend. Anyway, I'm not gonna. Anyway, whatever. So. But basically was attacking me and my message and saying that he didn't think was good for the marketplace and I shouldn't be able to talk about those things and just. Yeah, so you kind of put that out there, which is super annoying. And everyone's in there defending me and people are fighting. Some people are saying, yeah, they don't like my message, whatever. And then I just posted my. I made one response. I left it there. So I'm going to read you my response because it comes back to what I want the point of this podcast to be. I said my message has never been your first funnel is going to be successful. It's consistently for years that you're just one funnel away, that you don't know which one it is. You need to keep building and trying until you find it. But personally, it took me 21 funnels before I made my first seven figure funnel. Took me six funnels before the click funnels hit. The click funnels went hit and blew up. I'll keep beating this drum as long as I have a voice because I believe the message is true. And the $3.5 billion our customers have processed in the last four years helps me to prove that it is the only thing that keep that keep. The only thing that keeps. Can't read my own writing. The only thing that keep them back are belief and the skills. And I'm killing myself to give them both. I'm grateful for the role you play in people's successful campaigns. Blah. I won't say his name. I just wish he went to Irox. People that are trying to your future dream clients. So basically my message to him was just like, look, I believe this message is true. So I'm gonna keep on beating that drum as long as I have a voice because I know it's true. And yeah. And so. And it's funny. This week also, Steven Larson messaged me privately and was just like, hey man. He's like, the Internet's been really mean this week. I'm like, I know. And he was talking about some places he's getting beat up at. And he said, you know, it's funny because he said, I'm going to title this one Phase Two Noise. I said, no, you need to title this one Phase Two. Do I really believe my message? Because this is what happens. I'm just gonna share this with all you guys. Cause if you haven't had it happen yet, you will. You get excited about this thing, right? You wanna become an expert. You wanna put your opinions and your voice and your thing out there, and you come out and you start sharing it. What happens immediately is you get a little bit kickback, right? Like, usually your friends, your family are like, oh, why is he sharing this? Why is she sharing this? Like, you know, and there's that weirdness right there. And a lot of people don't make it past that. They just give up and go back to their real world. But for those of you who have persevered past that, past the friends and family and people you love kind of tearing you down, you've got your message out there and you're starting to see some success, and you've had the chance to, like, affect somebody and you change their life. And you're like, oh, my gosh, this is amazing. And then you get that high from that, and you're like, I want to do it again. I want to do it again. And you start trying to help, you start trying to grow it. And what will inevitably always happen is as you make more noise, as you increase your visibility and you have more and more success, the opposition will come harder at you. And you know what Steven's going through now. He's a year and a half into his business, and he's making as much noise as possible. And it's been so much fun watching him. But when you're making that much noise, the opposition will start coming harder. And the second phase, which is what he's going through right now, is where you really find out how much you believe in your message. Because as the external noise, as the people who are against, who are fighting, your message get louder and louder and louder, you have to turn back at yourself and say, do I really believe this? Is this really what I want to dedicate my life to? Is it really worth doing? Do I really want to keep beating this drum? And a lot of people, at that point, the noise gets too loud and they step away. So many people who I know who could have or should have been great leaders and could have changed so many people's lives. Stop. Because they heard the opposition and it got so loud they couldn't, they couldn't, they couldn't handle it. And so what I want to share with you guys and what I hope helps you because I've had a chance to go through this a lot in the last 15 years doing this and sometimes it's louder than others, but it's always loud and it's always a lot. It's just you, you have to really believe in your message and if you don't, it's going to, it's going to be easy to step back. But if you look at yourself and say look is what I'm saying, do I believe this? Is it truth? Is it actually, is it the thing? And if it is, then you've got to commit and you've got to double and triple down. So I'm going to turn off the noise. I'm going to block the people, I'm going to unfriend them, unsubscribe from them. I'm going to get set up gatekeepers and support people and boundaries to make sure that I'm protected at all costs. But when things slip through and I see them, I need to believe so much of my message that it doesn't matter. Okay, my message back to this guy again was I'm going to keep beating this drum as long as I have a voice because I believe the message is true. Like that's my message for you guys, that if you really believe in your message, you have to keep beating that drum and keep beating it because the opposition will not stop. And the only way to drown out the noise of the people attacking you is to beat that drum louder and louder and louder to the point where they get so loud that you can't hear them. And for me, that's for the most point where I'm at right now is I just keep beating it and I believe in it and I keep doing it. It's making more noise, I'm going to keep on doing it. And hopefully that gives you guys encourage as well. The bigger you get, it doesn't mean you're going to get less people taking shots at you, it means you're going to get more. But if you're beating the drum loud enough, it's not going to matter. They'll bounce off you and you'll be able to keep going. So for those of you who are going through that phase right now or you know what's coming in the very near future, now is the time to really double down on your message and look at it and believe it. If you're wavering, like, is this really the right message? Should I be doing this? Or any change, like, go out there and serve more people, help more people. Like I told him, the $3.5 billion our customers have processed showed me, this is true. When I walk up and down the bathroom hallway or the kitchens in my office here, I see all the 2 comma Club Awards and 2 comma Club X awards. I know that my message is true because I know I've seen it work over and over and over again. And my absolute belief in it is what gives me the ability to continue to beat my drum and continue to beat it because I care about the people I'm serving, I care about their success. And so the same thing's got to be true for you. So my goal for you is to take that same mindset right now and just drill in yourself. Because the opposition will come. I promise you that. And if it doesn't, it means that you're not. You're not. It'll come. I promise you that. As you start having success, it'll come. So just be prepared for it when it comes. Like celebrate it, don't be upset by it, by it, because that'll just pull you down. It'll make you not want to keep beating your drum. Just shift focus back to people you're serving and keep on beating your drum. So that's what I got for you guys today. I'm grateful for all of you guys who listen. I hope that this gives you some inspiration, gives you whatever you need to keep moving forward. Because your message matters. And what you do, it's important. Not just important to you and to your family, to your income. It's important to people you've been called to serve. So don't stop. Keep beating your drum. Keep going out there and doing your thing and I'm on your side. I'm sitting here next to you beating your drum with you because I care about you, I respect you, I'm grateful for you and grateful for the contribution you're making in the world. So keep doing it. Don't stop. Keep beating that drum. That said, I appreciate you and I will talk to you guys all again soon. Bye. Everybody want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertssecrets.com and book number two is called Dotcom Secrets and you can get your free copy@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.