Unlocking the Secrets to a Profitable Funnel Agency with Katheryn Jones Lish

Podcast Title: Marketing Secrets with Russell Brunson
Host: Russell Brunson
Guest: Katheryn Jones Lish
Release Date: November 18, 2024

Introduction

In this episode of Marketing Secrets with Russell Brunson, Russell welcomes Katheryn Jones Lish to discuss the lucrative opportunity of building a career around creating and selling sales funnels. The conversation delves deep into how aspiring entrepreneurs can transition into funnel building, monetize their skills, and scale their operations into a full-fledged agency.

Katheryn’s Journey into Funnel Building

Katheryn shares her personal journey of discovering sales funnels and transforming her career. Initially unaware of what a sales funnel was, she stumbled upon ClickFunnels in 2015 while exploring ways to make money online. Her first encounter with ClickFunnels began with reading Russell’s DotCom Secrets book, which provided her the clarity she needed to understand the intricacies of online marketing and sales funnels.

Notable Quote:

"[04:05] Katheryn: So it started with the book, and then I've gone through all your programs, and now we're partnering and doing fun stuff."

Understanding Sales Funnels as a Career

Russell and Katheryn explore the concept of selling sales funnels as a viable and profitable career. They highlight that sales funnels are essential for virtually every online business, creating a constant demand for skilled funnel builders. Katheryn emphasizes that even those without a design background can enter this field by leveraging strategic planning and pattern recognition.

Notable Quote:

"[05:02] Katheryn: I was just desperate to find a way that would allow me the flexibility, the monetary gain, the influence to have impact inside and outside my house."

Design Hacking and Funnel Hacking Explained

Katheryn introduces the concept of "Design Hacking," a methodology she developed to simplify funnel creation without needing advanced design skills. By modeling successful funnels (referred to as "funnel hacking"), individuals can replicate effective strategies and layouts to build their own high-converting funnels.

Notable Quote:

"[27:32] Katheryn: The beauty of funnel hacking is you just find the patterns and model those in your own."

Monetizing Funnel Building Skills

The discussion transitions to monetizing funnel building skills. Katheryn outlines a step-by-step approach where beginners can start earning by redesigning existing funnels for clients. Initially, designers can charge anywhere from $3,000 to $6,000 per project, scaling up as they master strategy and asset creation.

Notable Quote:

"[43:09] Katheryn: It's usually anywhere from three to four figures per build. As you build a portfolio, you can charge higher rates."

Finding Clients and Overcoming Sales Fears

Russell and Katheryn address the challenge of finding clients and the common fear associated with selling services. Katheryn advises targeting businesses experiencing pain points in their sales processes and offering funnel solutions as remedies. By positioning themselves as problem-solvers, funnel builders can effectively attract and retain clients.

Notable Quote:

"[58:53] Katheryn: What I'm doing is I'm looking for somebody in pain, and I know how to help them."

Scaling into a Full-Fledged Agency

As funnel builders gain experience and confidence, they can scale their operations into agencies. Katheryn explains that by specializing in different aspects of funnel building—such as strategy, design, copywriting, and optimization—entrepreneurs can expand their service offerings and increase their revenue streams. Recurring revenue models, like conversion rate optimization (CRO), can further enhance profitability.

Notable Quote:

"[46:46] Katheryn: Conversion Rate Optimization allows you to charge clients for ongoing improvements, creating a steady income."

Developing a Funnel Builder Certification Program

Towards the end of the episode, Russell and Katheryn discuss their collaborative efforts to create a comprehensive Funnel Builder Certification Program. This program is designed to guide individuals from the basics of funnel building to advanced strategies, ensuring participants can monetize their skills effectively and scale their businesses.

Notable Quote:

"[72:08] Katheryn: Our program breaks down funnel building into micro challenges, allowing participants to monetize their skills within 15 to 20 hours."

Conclusion and Call to Action

Russell and Katheryn wrap up the episode by encouraging listeners to seize the opportunity of becoming funnel builders. They highlight the accessibility of the field, emphasizing that with the right strategies and training, anyone can build a profitable career in funnel creation. The episode concludes with a promotional segment for their Funnel Builder Certification Program, inviting interested individuals to join and transform their entrepreneurial journeys.

Key Takeaways

1. Sales Funnels as Essential Tools: Every online business needs effective sales funnels to convert leads into customers, creating a steady demand for skilled funnel builders.

2. Design Hacking Simplifies Funnel Creation: By modeling successful sales funnels, individuals can create high-converting funnels without needing advanced design skills.

3. Monetization Strategies: Beginners can start by redesigning existing funnels for clients, gradually increasing their rates as they master strategic aspects of funnel building.

4. Client Acquisition: Target businesses experiencing pain points in their sales processes and offer funnel solutions as remedies to attract clients.

5. Scaling Opportunities: Funnel builders can expand their services into full agencies by specializing in different aspects of funnel creation and offering recurring revenue models.

6. Comprehensive Training Programs: Structured certification programs can guide individuals from basic funnel building to advanced strategies, ensuring they can monetize their skills effectively.

For Entrepreneurs Looking to Dive Into Funnel Building:

If you're interested in transforming your entrepreneurial journey by mastering the art of funnel building, consider joining the Funnel Builder Certification Program by funnelbuilders.com/allin. This program offers a structured path from beginner to expert, enabling you to monetize your skills swiftly and scale your business effectively.

Note: This summary excludes advertisements, introductory remarks, and non-content sections to focus solely on the valuable insights shared by Russell Brunson and Katheryn Jones Lish.