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Hello, my friends. Welcome to the Ryan Leak podcast, where we keep things short and sweet. Here we are on the final episode of the Success series. We have talked about the cost of success. How what you want might cost you more than just hard work. We've covered the dangers of success, how success can make you stop listening, it can isolate you, make you think you don't need people anymore. We unpack the pressure of success, not just to win, but the win again. Last week, we exposed the addiction of success. How you can become so hooked on applause, performance and progress that you actually lose yourself in the process of trying to get success. And now here we are for the final one, the vapor of success. Yes, it comes and it goes. The first time I experienced virality in any way, shape or form was back in 2013. I planned a wedding for my wife behind her back over the course of two years. And we got engaged and married on the same day. Long story, another story for another podcast. It is called the surprise wedding. You can check that out on YouTube. We'll put a link in the show notes for you to see that. If you have not already seen that now. It went viral at the time. And what was interesting is, is Good Morning America called us up. Me and my wife were in Minneapolis hanging out with some friends and they said, hey, we will send a camera crew to you and we want to capture this story that was on a Wednesday. The next morning, that was a Thursday, we were on national television. By 9:30am My phone was dead from all the calls and texts. It was absolutely bananas. It was like, hey, we are on the mountaintop. This is craz crazy. And then something happened that I'll never forget. I woke up the next morning, it was a Friday. It was a new day. I said, let me, let me turn on Good Morning America because, you know, clearly we're beyond it again, right? And to my surprise, you won't believe what happened. They had a new story, and guess what? We weren't it. And in just 24 hours, just like that, we were old news. That was the day that I learned that success is just a vapor. It's a mist. It shows up like fog on a mirror and disappears just as fast. I know a guy who was the CEO of a Fortune 50 company. He was on magazine covers running billion dollar meetings. And now, well, today he's not. He got fired. And what's funny is my guess is if you saw him at the mall or Chili's, you wouldn't recognize him. I've got friends who are in The NBA key word were eight years ago, crowds of kids lined up for autographs. Today, most kids wouldn't even know their names. It's interesting. I tell a story all the time when I do corporate keynotes about hall of Fame basketball player Kobe Bryant. And lately, it's interesting, I've started noticing that some people don't know who I'm talking about. I'll mention that he's a five time NBA champion, MVP and icon, and. And I'll just see blank stares in the crowd. And then I have to, you know, explain who he is. And then I see people catch up like, oh, okay, this must be somebody that's cool or famous or important or. And here's the crazy thing. It's not disrespect, it's just the vapor. I mean, you just think about it. How many former U.S. presidents can the average kid name? Like, how many of the top ranked podcasters can your mom recognize? Like, if you rattled off the top 10 YouTubers in the world to your parents over dinner, you'd probably get a who. Who are those people? Oh, okay. Not long ago, I had a book hit the New York Times best sellers list. Now in the author world, that's a massive win. Outside of the author world, nobody really knows how hard it is to get that. They think, well, if you just sell a bunch of books, you hit the list. That's not true at all. I have a friend who sold 400,000 books in a week and did not hit the list. It is not what you think it is, but it's an accolade nevertheless, that we worked very hard to achieve. And so now it's a part of my bio, now it's a part of my introduction. And here's what's so funny. We worked so hard to get this accolade, and lately I've been introduced like this. You ready? Ladies and gentlemen, coming to the stage is the host of the Ryan Luke podcast. He is one of the most sought after speakers in the country. And then they say it like this. It's so funny. He's a New York's bestseller, huh? No, I've never even spoken in New York. He's got one of the best selling books in New York. What? What are you talking about? He's a Times magazine best selling author. I've never been in Time magazine. What are they talking about? I'm thinking to myself, dude, it's on a teleprompter. It's a script. You're reading a script, you're reading a paragraph. That has the words New York Times best selling author. But here's what I've learned. The reason they keep botching the intro is because they're not even familiar with the term New York Times best selling author. They don't even care. Listen, when we hit the New York Times best sellers list, that's how you say it. One of my friends literally said, so is that like a big deal or something? And it just reminded me again, dude, it's just a mist. It's just a vapor. It's an honor. But at the end of the day, it's here today. And, well, and then tomorrow you still gotta go to work. Like, I don't get special seating at a restaurant because you're a New York Times best selling author. It's just like, no, you. You gotta take your kids to school. It's like, there's you. You get a little. You get a little applause. But. But that's, that's about it. You get some credibility, which matters for sure, but it's not something to hang your hat on. I've got another friend who built a platform. He's got three and a half million followers on Instagram. And at one point he told me he was posting 10 videos a day. Oh, yeah. I mean, he was working his tail off to get there. Here's what's funny. Now he doesn't even have Instagram on his phone. What was everything at one point is now nothing. So here's the point. Not just of this episode, but I believe, of this whole success series. Success can't just be about what you want to accomplish. It has to be about who you're becoming. Because, my friends, let me just tell you something. The titles fade. You get that degree. You work so hard to get 2 degrees, 3 degrees, and then all of a sudden, you're sitting with somebody who's a high school dropout that is a billionaire, and you're like, oh, okay, cool. And nobody cares. My friends. The trophies collect dust, the press moves on, the views go down, the applause stops. But your character, your integrity, your generosity, your ability to love people, well, that's the kind of success that sticks. The question is never just, what did you build? I think the question should be, who did you become while building? So I'm gonna leave you with this. Nobody, and I mean nobody, gets remembered for how many followers they had or how many commas were in their paycheck. You want a legacy? Be the person who showed up, who listened, who didn't make everything about themselves. The person who didn't just climb the ladder, but perhaps held it steady for somebody else. Because when the lights go out and the applause dies down, the real flex is knowing you made people feel seen, that you made somebody feel safe, and that the world became a little bit better because you existed in it. My friends, that's impact. My friends, that's success. Well, this Success series has been fun. I thoroughly enjoyed looking at one subject over the last five weeks and looking at some different components of it. I would love to know how you felt about this series and leave a comment. Rate Review Subscribe Should I keep doing series? Any series requests out there? Any episode request? Listen, they're short and sweet. I ain't afraid to try anything. If today's episode added value to your life in any way, shape or form, please share it with a friend. And if you haven't already, please take a moment to rate, review and subscribe. Also, send out an encouraging text each and every week. If you'd like to subscribe to that, you could text the Word podcast at the number 469809, 1201. My friends, we'll see you next week for an episode on I'm not gonna tell you yet, but it's gonna be good. Can't wait to see then. Peace.
The Ryan Leak Podcast – Episode Summary
Episode Title: The Vapor of Success
Host: Ryan Leak
Date: September 15, 2025
Series: Success (Final Episode)
In the concluding episode of his "Success" series, Ryan Leak explores the fleeting nature of success, describing it as a "vapor"—something that appears briefly and then vanishes. Ryan shares personal stories and industry anecdotes to illustrate how achievements, accolades, and recognition are often temporary. The episode culminates in a reflection on what truly matters: the person we become through our pursuits, rather than the titles or recognition we collect.
"By 9:30am My phone was dead from all the calls and texts. It was absolutely bananas. It was like, hey, we are on the mountaintop." [02:39]
"And in just 24 hours, just like that, we were old news." [03:42]
"It's not disrespect, it's just the vapor." [06:36]
"He's a New York's bestseller, huh? No, I've never even spoken in New York. He's got one of the best-selling books in New York. What? What are you talking about? He's a Times magazine best selling author. I've never been in Time magazine." [09:59]
"What was everything at one point is now nothing." [12:17]
"The question is never just, what did you build? I think the question should be, who did you become while building?" [14:45]
"The real flex is knowing you made people feel seen, that you made somebody feel safe, and that the world became a little bit better because you existed in it. My friends, that's impact. My friends, that's success." [16:32]
On fleeting fame:
"And in just 24 hours, just like that, we were old news." [03:42]
On the generational vapor of celebrity:
"It's not disrespect, it's just the vapor." [06:36]
On misunderstood accolades:
"No, I've never even spoken in New York... What are you talking about? I'm thinking to myself, dude, it's on a teleprompter. It's a script. You're reading a script, you're reading a paragraph. That has the words New York Times best selling author." [09:59]
On shifting priorities:
"What was everything at one point is now nothing." [12:17]
On the real legacy:
"The real flex is knowing you made people feel seen, that you made somebody feel safe, and that the world became a little bit better because you existed in it. My friends, that's impact. My friends, that's success." [16:32]
Ryan Leak wraps up the "Success" series with an honest, humorous, and moving meditation on the fleeting nature of external achievements. Using personal experiences and relatable industry stories, he calls listeners to focus less on outward accomplishments and more on character, integrity, and the impact we make on others. The episode closes with practical wisdom for anyone chasing success: what matters isn’t what you win or build, but who you become and how you treat others along the way.