My forthcoming book Suicidal Empathy: Dying to Be Kind is now available for pre-order: https://www.harpercollins.com/products/suicidal-empathy-gad-saad?variant=44726319317026

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This clip was posted on February 9, 2026 on my YouTube channel as THE SAAD TRUTH_1990: https://youtu.be/wKSi7leSVro

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Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.

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