Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love. If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:40 - Why bottom funnel content is ignored? 04:22 - What content to focus in initial stages 06:56 - Don't go too broad too early 08:38 - Components of product comparison page 14:21 - Framework for customer marketing 15:07 - Mistakes to avoid in your newsletter 18:20 - Picking the case stories is a balancing act 20:45 - Most companies don't take advantage of their About Us page 24:33 - Always start with brand positioning 26:09 - Rapid Fire 38:31 - Connect with Mark on LinkedIn 38:55 - Parting msg: Marketing is balancing act