Escape the noise | Master SaaS Content Relevance: Casey Hill

In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 0:00 - Introduction 01:21 - Importance of Building a Media Company 07:38 - Considerations for Small Marketing Teams 08:57 - Skimmability and Digestibility of Content 19:01 - Creating a Distribution Plan 23:54 - Leveraging Customer Stories and Data 31:22 - Effective Strategies for Loyalty Stage Churn 37:49 - Thoughts on Email Newsletter Engagement 43:12 - Measuring Growth with NRR