How content marketing falls short for sales: Scott Marker

In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales. We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals. Whether you're a startup or an established business, this podcast is a must-listen. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:50 - Why do sales people create their own content? 04:32 - The gap between sales and content creation 08:48 - Talk to sales people 10:44 - How to be a better partner to AEs and SDRs 13:21 - Understanding the sales world 15:27 - It's equally sales team's job to take content help 16:49 - Earning a content champion in sales 18:10 - Rapid Fire 28:34 - Connect with Scott on LinkedIn 29:20 - Parting msg: Always keep learning