How to escape ineffective content marketing: Nemanja Zivkovic

In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Introduction 02:40 - Why people underestimate what it takes 06:00 - Lack of a coherent marketing strategy 09:00 - Is more content good or bad? 14:10 - What's the first to fix when it comes to content 20:00 - Challenges in uniting data (Question Sponsor: Outfunnel) 24:10 - How to compete with content 28:07 - How in-person events contribute to influential content 33:50 - How to think about content promotion 43:20 - Expect content to become more entertaining 46:40 - Rapid Fire 1:00:51 - Connect with Nemanja on LinkedIn 1:02:30 - Parting msg: Keep it funky