In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website. He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers. So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:30 - Where most SaaS miss out on SEO 03:26 - Starting point of SEO for new websites 08:46 - Demand generation vs demand capture mix 12:28 - What are money keywords 20:25 - Balancing functional SEO and content quality 22:40 - Approach to building backlinks 29:00 - Building content partnerships 29:40 - Components of a great website 36:33 - Rapid Fire 42:42 - Connect with Sam on LinkedIn 43:10 - Parting msg: Experiment and try building things yourself