"AS A PEOPLE, WE NEED TO FIGURE OUT WHAT OUR ALTER EGO IS.” One of the hardest things for us to deal with is pain. Our mind tries to prevent us from experiencing it. It's just trying to protect us and keep us alive. When we push through that pain, however, that’s when we accomplish greatness. Now I don’t mean continuing with a broken arm. I mean pushing through those tough times when your mind is trying to tell your body to stop, but you know you have more to give. That’s why I wanted to bring you today’s guest, the Iron Cowboy himself: James Lawrence. James did 50 Ironman Triathlons, in 50 days, in 50 states. He was constantly on the move for 12 hours a day, running, swimming, and cycling. As soon as he was finished, he had to travel to the next state. Most days James only had about four hours to rest. That’s no time for your body to recover. Did he hurt? Did he want to give up? Of course. But James ended up powering through, breaking a Guinness World Record. At the end of the 50 ...