Use This Mindset Shift To Set You Free Financially

Summary

The School of Greatness: Episode Summary Title: Use This Mindset Shift To Set You Free Financially
Host: Lewis Howes
Guest: Rory Vaden
Release Date: July 2, 2025

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Introduction and Episode Overview

In this transformative episode of The School of Greatness, host Lewis Howes teams up with financial expert Rory Vaden to delve deep into the psychology and strategies necessary for achieving both financial and emotional abundance. The duo explores foundational mindset shifts, essential frameworks for wealth building, and practical steps to reprogram one's relationship with money.

Reprogramming Your Money Story (00:35 - 01:32)

Rory Vaden introduces the concept of reprogramming one's "money story" as a precursor to financial success. Drawing from his new book, Make Money Easy, Vaden emphasizes the importance of identifying core beliefs about money and understanding the interplay between financial and emotional abundance. He asserts, “If you start taking action immediately, you wish you had this when you were 21” (01:10).

Critique of Multiple Revenue Streams (04:20 - 05:14)

Addressing a common financial misconception, Vaden critiques the widely touted advice of diversifying into multiple income streams, labeling it as "the dumbest thing on the Internet" for beginners (04:26). He argues that beginners should instead focus on mastering a single revenue stream before expanding, cautioning against diluted focus that can hamper financial growth.

Sheehan's Wall: Focus and Breaking Through Financial Barriers (05:14 - 16:18)

Using the metaphor of "Sheehan's Wall," Vaden illustrates the power of concentrated effort on one primary income source. He compares throwing a sledgehammer randomly at a wall to repeatedly hitting the same spot to create a breakthrough. By focusing resources on a single initiative, individuals can exponentially increase the likelihood of success.

Notable Quote:
“Take the stairs. If you have diluted focus, you get diluted results.” — Rory Vaden (08:35)

The Five Ways Personal Brands Can Monetize (30:37 - 35:14)

Vaden and Howes outline five distinct avenues through which personal brands can generate revenue:

1. Products: Physical goods like Spanx’s offerings or Tesla vehicles (33:19).
2. Ads and Affiliates: Current primary revenue model for many personal brands (34:12).
3. Deals: Third-party agreements such as book deals or licensing (34:12).
4. Services: Time-for-money exchanges like coaching and consulting (35:10).
5. Software: Digital tools and services, often overlapping with information products (35:14).

This categorization helps individuals identify the most suitable monetization strategies aligned with their brand and resources.

The DARES Framework for Modern Business Models (39:48 - 43:37)

Introducing the acronym DARES, Vaden outlines key characteristics of effective business models:

• Digital: Products or services delivered electronically, eliminating physical inventory (41:11).
• Automated: Self-service mechanisms reducing the need for manual intervention (41:23).
• Recurring: Sustainable revenue streams like subscriptions (42:03).
• Evergreen: Content or products that remain relevant over time (43:00).
• Scalable: Ability to grow without proportional increases in costs (43:37).

Notable Quote:
“DARES stands for Digital, Automated, Recurring, Evergreen, and Scalable.” — Rory Vaden (39:48)

Fractal Math: Maximizing Revenue from Existing Customers (53:12 - 58:54)

Vaden introduces the concept of Fractal Math, a strategy to exponentially increase revenue without acquiring new customers. The principle states that "10% of your customers will invest 10 times more," allowing businesses to double their revenue by leveraging existing customer relationships.

Example:
A $30 product sold to 1,000 customers generates $30,000. By having 100 of these customers invest $300 each, revenue increases to $60,000 without additional acquisition costs.

Notable Quote:
“You just doubled your revenue without adding a single expense.” — Rory Vaden (57:22)

Building Relationships with Money and Final Insights (64:05 - 72:54)

Concluding the episode, the discussion shifts to the philosophical and emotional aspects of money. Vaden shares a parable from Jesus about the responsibilities of managing given talents, highlighting the importance of serving and multiplying resources rather than hoarding them. This aligns with the broader theme of fostering a healthy, empowering relationship with money.

Notable Quote:
“Our only job is to take what we've been given in terms of our time and our talents and go out and serve people and help.” — Rory Vaden (70:44)

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Key Takeaways

1. Focus Over Diversification: Beginners should concentrate on one primary revenue stream to build a strong foundation before expanding.
2. DARES Framework: Implementing Digital, Automated, Recurring, Evergreen, and Scalable strategies can enhance business sustainability and growth.
3. Fractal Math: Leveraging existing customers to increase revenue can be more efficient and cost-effective than acquiring new ones.
4. Emotional Abundance: Cultivating a positive mindset towards money fosters both financial success and emotional well-being.
5. Serve and Multiply: Viewing money as a tool to serve others can lead to a more fulfilling and prosperous financial journey.

Conclusion

This episode offers invaluable insights into reshaping one's financial mindset and strategically building wealth. By emphasizing focus, leveraging existing resources, and fostering a positive relationship with money, listeners are empowered to achieve both financial and emotional abundance.

For those seeking deeper financial clarity and strategies, Lewis Howes recommends connecting with Rory Vaden through a free strategy call at lewishouse.com/brand call.

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Note: Timestamps are approximate and based on the provided transcript.

Transcript

[Lewis Howes]

If you're looking for a tactical framework.

[Rory Vaden]

For building real wealth, leveraging your personal.

[Lewis Howes]

Brand and scaling it, and multiplying your.

[Rory Vaden]

Income along the way, then this episode is for you. In this episode I am diving deep with my friend Rory Vaden going over a money masterclass, talking about the four money and emotion zones on how we.

[Lewis Howes]

Can move into financial and emotional abundance.

[Rory Vaden]

At the same time through them, while identifying all the reasons why feeling broke emotionally can be more damaging than financial scarcity.

[Lewis Howes]

We're going to be diving into the mindset shifts that separates lasting wealth from.

[Rory Vaden]

Temporary success, and again, going over a powerful framework for building a scalable, purpose driven personal brand. But first you need to figure out how to reprogram your money story so you can make and keep money with ease. I talk about my new book Make Money Easy and we kick things off with concepts from the new book Make.

[Lewis Howes]

Money Easy, including how to identify your core money story and the four levels of financial and emotional abundance.

[Rory Vaden]

If there's one episode that you listen to around money, I feel like listen to this over and over again and.

[Lewis Howes]

Start taking action immediately.

[Rory Vaden]

I wish I had this when I was 21, when I was 30 and.

[Lewis Howes]

It'S one of the reasons why I.

[Rory Vaden]

Wanted to partner with Rory on this because he has so many good, powerful frameworks and I've gathered so many important.

[Lewis Howes]

Lessons and stories in my book that.

[Rory Vaden]

We bring together in this money masterclass. So please share this with a friend.

[Lewis Howes]

Copy and paste the link to this.

[Rory Vaden]

Episode, Post it out on social media if you're enjoying it. Leave a review over on Apple Podcast or Spotify wherever you're listening to it. And make sure to share this with one or two friends that you really care about that you want to see, have emotional freedom around their money and.

[Lewis Howes]

Create financial abundance as well.

[Rory Vaden]

So excited for you to dive into this.

[Lewis Howes]

Let's go ahead and start the show.

[Rory Vaden]

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[Unknown]

Let's start with the belief, the limiting belief or the errant belief that I think holds so many people back. And as we start to learn about money and we, we go, okay, I'm open to receiving more money. I want to grow my financial intelligence. Maybe you start studying money, maybe you start interviewing wealthy people, maybe you start listening to podcasts about money, there's something you're going to hear that sounds really good, but actually is the thing that holds most people back.

[Rory Vaden]

I know what you're going to say.

[Unknown]

Do you know what I'm going to say?

[Rory Vaden]

Multiple revenue streams.

[Unknown]

Multiple streams of income.

[Rory Vaden]

I already knew. You say this.

[Unknown]

Multiple streams of income. Now this is. This is the dumbest thing on the Internet.

[Rory Vaden]

Well, here's the thing before you go there, because I want to give you. I'm going to push back in one way.

[Unknown]

Yeah.

[Rory Vaden]

Because I think when you get clear on what you're supposed to be doing, there could be multiple streams within that thing where there's upsells, cross sells.

[Unknown]

Yeah. Maybe add on. Let's talk about.

[Rory Vaden]

You know what I mean?

[Unknown]

Yeah.

[Rory Vaden]

But that's the only thing where I.

[Unknown]

Think we're going to use your case.

[Rory Vaden]

Go ahead.

[Unknown]

As a story of this. Go ahead. So now, by the way, so we're going to explain.

[Rory Vaden]

Now you're saying multiple streams of income is a dumb thing to believe in.

[Unknown]

Well, multiple streams of income is terrible advice for someone who's just learning how to make money. Multiple streams of income is not a bad idea. It's just a bad idea for a beginner.

[Rory Vaden]

Okay, great.

[Unknown]

That's All I'm saying. And when people first start learning about money, they learn from people who make money, teaching people how to make money. And in order to get people to pay attention, they say sensational things that make them think, like, oh, that's what I need. And this is like one of the sensational rappers. Like, you just need multiple streams of income, and if you pay me 50 grand, teach you how to do it right? Like, that's, that's the thing. So I'm going to show a framework. And by the way, if you're, if, if you're, if you're listening to this, you may have heard me talk about this framework before with Lewis, but we've never talked about it in this context. We've only talked about it with your brand messaging. Today I'm going to talk about it with brand monetization. It's the same concept, but it's applied completely differently. So the concept is something that we call Sheehan's Wall. And we named this after a colleague of mine, Peter Sheehan. And I originally heard him kind of explain this, you know, in a more corporate. A more corporate environment. But we've adapted it to personal brands. And so basically, the way that this works is that you've got two different groups of people in the world. And usually when you and I talk about this, we're talking about building your personal brand, growing your influence.

[Rory Vaden]

Yes.

[Unknown]

And we talk about on this side are people who are unknown, and on this side are people who are well known. And we talk about how to go.

[Rory Vaden]

From unknown to known.

[Unknown]

Yes. But what we're going to do now is we're going to talk about this from basically going from, you know, broke to rich.

[Rory Vaden]

Yes.

[Unknown]

Okay. Now here's what most people do is they go like, oh, there's all of these ways I could make money. And if you just go on to Instagram or Facebook and you're scrolling, like, literally, you'll see an ad, like, every few minutes for, like, you could make money doing Airbnb. You could, you could sell T shirts, Amazon and drop shipping. You could become a speaker.

[Rory Vaden]

YouTube, faceless videos.

[Unknown]

Video courses. Yeah. You could do affiliate marketing. You could start your own marketing agency. I mean, like, literally. And, and that's what we do. And even inside of your business. And, and Louis, you, you're. Grace, you're, you're, you're, you're very graceful for letting us use you in. As an example.

[Rory Vaden]

Use me.

[Unknown]

When Lewis first started working with us and you were our very first client, Brand Builders Group, only Exists because of you, by the way.

[Rory Vaden]

Seven years ago. Isn't that crazy?

[Unknown]

Years ago, Lewis, we listed every one of. Of your revenue streams, and you had 17 revenue streams because all of your friends were doing free, plus shipping and courses and affiliate launches and speaking and.

[Rory Vaden]

Private coaching, webinars, workshops, and membership and everything.

[Unknown]

And. And so. And one on one and all the things. And on the surface, it seems like, oh, I could just add another revenue stream. It would be good.

[Rory Vaden]

Let me create all the offerings I can create because it gives people more chances to give me money.

[Unknown]

That's right. The problem is, is that when you do that, you bounce off the wall. And the reason you bounce off of the wall is because of something we say all the way back in my first book years ago. Take the stairs. If you have diluted focus, you get diluted results. If you have diluted focus, you get diluted results. And this is true also about money. Most of us, by definition, have small businesses or smaller businesses, but if you have a business with less than 500 employees, like, you're a. You're still a small business.

[Rory Vaden]

Yeah.

[Unknown]

Most people watching this, listening to this, probably have a much smaller number. Well, let's just say that you have 10 units of resource. Okay. And that could be time team, technology, capital prayer, whatever your units of resources are.

[Rory Vaden]

Yeah.

[Unknown]

If I have 10 units of resource and I spread them across 10 initiatives, then on average, each initiative gets how many units of resource?

[Rory Vaden]

1.

[Unknown]

1. So that's what most of the world does, is we go, oh, I have a new idea and a new idea and a new idea and a new idea, and someone else pitches me an idea, and I'm like, oh, great. Like, let's go do this. Let's go to this course about, know, reverse mortgages, and let's go to this course about, and, you know, whatever, making money in the market. And we're spreading our time team attention, capital prayer across all these units of resource. Compared to what happens if you take those 10 units of resource and you lay them all down on one initiative, the likelihood of that one initiative succeeding goes up exponentially. And this is what we did with you, which you've been. So I mentioned this. You know, I sent you our new book that's coming out, and I. I said, you've been so generous with your praise of us, but legitimately, I think maybe the only thing we ever really did for you was I asked you one rhetorical question. As I said, Louis, what would happen if you stopped doing all of these things and you just went all in on the podcast, it wasn't even a conclusion I had drawn. It was a. It was a question of going, you're doing all of these things, but you say you want to make, you know, impact 100 million lives. And this podcast, which is kind of like a side thing for you, is. Is really gaining momentum and you're really good at it. And you. And it's life giving. It's low stress. It doesn't require, like, massive expense. What if you just went all in on this and I don't think people really understand this story in full. You had a mastermind that was generating like, multi million dollars a year in revenue. You and Matt and I had one conversation in a hotel. Robbie, you were doing this.

[Rory Vaden]

Yeah.

[Unknown]

And. And you know, my friend Louis, y' all has. Has big cojones, as we, as we sometimes say. We had one conversation, and he decided in one moment to walk away from more than $2 million in revenue in one conversation.

[Rory Vaden]

Yeah.

[Unknown]

To go all in on the podcast.

[Rory Vaden]

Yeah. It's crazy and crazy when you think about it.

[Unknown]

It's crazy. And. And honestly, I was also, at the time, not totally convinced it would work.

[Rory Vaden]

So I was, I was like, hopefully this works.

[Unknown]

Hopefully this works.

[Rory Vaden]

You got to have faith and you got to know that, like, oh, I could always go back to this also, if this doesn't work and I'm broke on my sister's couch, like, okay, I can make a few offers again and try to find a way to make money. But at the time, I wasn't feeling emotionally abundant. I was financially abundant. I wasn't feeling horrible, but I was feeling like a. You were stretched six or seven out of ten. I was like, nothing feels like it's really great. It's like, good, but it's not feeling abundant. It wasn't like my life was horrible.

[Unknown]

People were coming at you with all sorts of opportunities for all sorts of things, but you were. You were bouncing off the wall a bit. You were successful. By. By the world's, you know, definition, you were successful. But the way our strategy is, is to go, what if instead we figured out your one thing? What is the one thing that if you went all in on it and you could become. Now, again, normally in our other conversations, we've talked about your brand messaging and your brand positioning, but the same is true about money. If we go, we call it, in brand mothers group speak, we call it your pbm, your primary business model. And we say one of the most important tactical decisions you can make in your business is answering the Question. What one revenue stream matters above all others? What is the one revenue stream that come hell or high water, like, when push comes to shove, we're going to make this revenue stream successful. We don't hope it's going to be successful. It's saying we're committed to it. We're going to not do anything else until this one works. And if this one should ever fail, we immediately pull resources from anything else and pull them back here. And when you have 17, that's very hard to do because they're constantly pulling you. And when you look at rich people, since we're now talking about money, and you go, how do they break through the wall? Well, first of all, let's use the metaphor of a wall. So if we were going to like, bust through this wall right here, if we start hitting with a sledgehammer all over, you know, we're. We're not going to make much difference. Yeah, right. We're going to get. We're going to work hard, but we're going to be frustrated.

[Rory Vaden]

Yeah.

[Unknown]

But if we hit the same spot on this wall again and again and again and again, eventually we will get traction. Eventually it, you know, there'll be a crack, a divot, and then a hole, and then you break through the wall by hitting the same spot again and again. Now, once you're on the other side of the wall, Right. Once you're rich and famous or wealthy and well known, as we say, in.

[Rory Vaden]

Your industry or in life or whatever it is.

[Unknown]

Yeah. Then you can expand into other things. Right. So people like to use like the Rock because they go, well, the Rock has a skin care line. Homeboy is making money from acting. He owns a football league. He's got tequila. Yeah. Wwe. I mean, he's like all these different, different things. But how did the Rock become the Rock? He was a wrestler.

[Rory Vaden]

One thing professional.

[Unknown]

Can you smell what the Rock is cooking? Like, that is how the guy got famous. People like to use Elon Musk and they go, well, what about Elon Musk? You know, he's got like Tesla and SpaceX. Yeah, he does. But he is the best example. Go look at Elon Musk's life. He got rich from one thing. Do you know what it was?

[Rory Vaden]

PayPal.

[Unknown]

PayPal.

[Rory Vaden]

Yeah.

[Unknown]

All of his money came from PayPal. He. And he took tens of millions of dollars. And then he, he spread this, spread this cross because this person has resources. So remember, if you have diluted focus, you get diluted results. Now, it doesn't mean you have to be Focused on it. It means someone has to be focused on it. When I have $100 million, I can hire people to wake up and be focused on it. But you as an individual person cannot be focused on 100 things.

[Rory Vaden]

With Richard Branson, he's got, you know, boats and hotels and telephone companies, but he's able. Right. People with the resources and they can go focus on this.

[Unknown]

But in the beginning, how do you make his money?

[Rory Vaden]

One third, Virgin Records.

[Unknown]

But Jeff Bezos, Amazon, Bill Gates, Microsoft, you know, our friend Jamie Kern, Lima, IT Cosmetics, Sarah Blakely, Spanx. Right. You know, Jennifer Lopez. Right. They start as one thing. They are one thing. And the in. The key is going, how do I become the world's greatest or one of the world's greatest on one thing. Yes. Then multiple streams of income, if you want.

[Rory Vaden]

Yeah, yeah, right.

[Unknown]

There's a lot to be said to just keep going. But. But you can hire people, you can get stuff done, but over here, if you do it, you're going to stay broke and you're going to stay. You're going to stay busy and you're going to stay broke. It's frustrating.

[Rory Vaden]

So what's the. What's if for those watching live or if you're watching the. The YouTube after the fact, what's the biggest takeaway you're hearing from Rory in this example and share how this has either supported you in your life by you applying this already or where you see this might be hurting you in your life with the things that you have going on. I'd love to hear in the comments below how this is resonating or speaking to you in this. And once we get clear on this, let's say people watching or listening myself, I got clear on this and I started to eliminate certain things over a period of time. Some things I eliminated right away. Some things I eliminated in the next two years with a roadmap. Okay. I can't just cut out all this revenue right now because I got team and bills and expenses. So I'm not just gonna say note everything and try one thing that's not making that much money. Whereas originally I was a course and education business based on revenue streams, but I wanted to become an advertising business based on the content that I was doing with the podcast. And I wanted to get there, but I wasn't there yet. So I knew it was gonna take time, it was gonna take hiring the right people, it's gonna take focus, and it wasn't going to happen overnight. There was a process of time doing that, but for those watching and listening, what would be the next step to then creating financial freedom in their life?

[Unknown]

All right, so we've got another drawing, another framework. We've never talked about this one before. So the next thing.

[Rory Vaden]

And for those watching and listening right now, if we can write up Lewishouse.com just so we have it there, slash brand call. I believe that's the link.

[Unknown]

That's it, yep. Brand.

[Rory Vaden]

Call. If anyone at any moment, you can go to this page and open it up and submit a form. Because Rory has been a great partner and a great friend over the years and we've had, I think thousands of people go through this process or if you're not clear on your business strategy right now, where you're going with your business, maybe you're distracted. You feel like I haven't been able to break through the hundred thousand dollar mark. A half a million mark or 5 to 10 million mark or something is blocking you.

[Lewis Howes]

You know that old saying, it's not.

[Rory Vaden]

What you say, it's how you say it. I think that goes for how we live too.

[Lewis Howes]

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[Rory Vaden]

And how great would it be if.

[Lewis Howes]

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[Rory Vaden]

Rory's worked with billionaires. He's worked with tons of New York Times bestselling authors. I don't know, like 30 of them I think in the last few years now or something crazy like that. And he's helped people at all different levels of their financial process and their business process create freedom from peace of mind and clarity on how to do this. He's got an entire team here that will walk you through a free strategy call if you go to this page right here, Lewishouse.com brand call. You can fill out a form to get on a phone with one of his key strategists to just help you get clarity on where you're at and what the next steps might be. So sign up for that call at any moment. We'll also link it in the comments Below. But that'll be there for you guys to sign up. So go ahead. In this new framework you're talking about, Love it.

[Unknown]

So, so to your point about the transition, because you made a split second decision to cut out a couple million dollars in revenue. That's a big, big, big swing. Which is a good point though, because you're able to do that when you're not married and you don't have kids and you don't have a lot of bills. One of the best things you can do financially to take more risk is reduce your expenses.

[Rory Vaden]

Yes.

[Unknown]

Lower your appetite for material goods. And you know, if you don't have a lot of responsibilities, you can take more financial risk. So, but, but regardless of where you're at on your journey, this will, this will help you. So we call this the golden grid. And this is how you create the transition plan in your, for your financial future. So it's really simple. So here's what we're going to do. We're going to look at this through two lenses. So short term and long term. Okay. And we're going to just do a super simple exercise. Right here is what we call your. I, I said this earlier. Your primary business model, your pbm. Then you have your secondary business model. Then we have ancillary revenue stream. And a huge part of the power of this is just getting clear in your own life, where am I and what am I dealing with? Now? The most important one is this one. We want to identify what is the one revenue stream that matters above all others. But pragmatically speaking, we have to look at that through short term. Like it might be your day job. Right. Some of you watching right now, it's like it might be your salary job. And you go, I have to succeed at work. I can't let that fail. It's paying the bills. It gives us health insurance and I'm saving money or like, you know, whatever. It could be a day job or it could be the thing you're doing now that you don't want to do. Like in your case, it was courses.

[Rory Vaden]

Yeah.

[Unknown]

People thought of you in different ways, but in reality, on your financial statements, you made money from courses. The most money came from, most money came from courses. So even just being clear to go, okay, I'm a lot of things, but what am I really? And this is a simple question to answer because all you got to do is look, where's the cash flow coming from? Right? So you're going to put something in here. And here's the thing. This is what you need to do or you have to do. This is what you want to do long term. Long term. But you have to do what you have to do in order to earn the right to get to do what you want to do.

[Rory Vaden]

Yes.

[Unknown]

Now, the. The lower your appetite for material goods and the less obligation you have in your life, the shorter the Runway can be because the. The more you can hit the gas pedal of risk.

[Rory Vaden]

Yeah.

[Unknown]

And you can take off like you did now. Now you're married man.

[Rory Vaden]

Yeah. Yeah.

[Unknown]

So it's a little bit different. Fortunately, you married a sugar mama, so it's even better.

[Rory Vaden]

Yeah. Yeah. See? Bagged it.

[Unknown]

But we want one thing here, and we also want one thing here. Right. So the. The key is we want four one things in these boxes. And sometimes this drops to this, sometimes this drops here, sometimes this drops off. So it's. It's different for everybody. Now down here, you can dump other stuff.

[Rory Vaden]

Yeah, but. So, like right now, my main business, primary business model is ads. Ads, advertising, sponsors, ads. But an ancillary revenue stream is. I've got a book, right? It's like that book and my audiobook and the physical copy and speaking.

[Unknown]

Speaking might be on there, but you'd be in that. You don't do that a ton.

[Rory Vaden]

I don't very. I don't do much at all. So it's like, I'll do it when it's convenient to me and it makes sense, but otherwise I say no to a lot of these things. The book is not like a massive revenue generator. It's more of a brand positioner and a service piece. How can I add value with my content and context?

[Unknown]

And it's a gateway to your main thing.

[Rory Vaden]

It is. It's a gateway of drawing people in so that they'll consume my podcast in a deeper, more meaningful way. Things like that. I mean, if it makes a lot of money, great, but you don't have the control over that necessarily. You have to sell so many books to do that. So. But it's ancillary.

[Unknown]

And. And when you slot it, things become super clear. But until you put each thing in here, you go. For a lot of us, in our mind, we have three things here. And you go, you're not going to succeed with three things here.

[Rory Vaden]

Yeah. I'm a coach and I create content and I do sponsorships and I write books and I speak and do workshops and. And I do membership. It's like all these things at once.

[Unknown]

And it's fine if this doesn't exist yet. That's long term, but we got to go, what is practical and real? How do we keep the lights on? But also, what are we building towards? And we want to focus on this and ratchet this up as much as possible. And we have a. We have a rule called the 7030 rule, which is basically the way to make a transition, because we asked this question a lot, right? Is like someone. Someone requests a call, and they go, well, I have a day job, but I really want to be a speaker. I really want to be an author, or I really want to become a coach. You know, we work with a lot of experts and entrepreneurs are the two primary groups we work with. And they go, how do I know when to make the leap? And the answer is 7030 is you go, all right, so right now we got to go, what's the main thing? And that's like 100 of the money's coming from this thing. And then we want to build the new thing, and we build up the new thing, and to where the new thing is about 30%. And once it gets to 30, then you can make the leap and kind of like, go for it. Because it's hard to get it past 30 without going all in. But if you're at least 30% of your income is coming from that, you know it's going to work.

[Rory Vaden]

You're doing 30% with 10, 15% of your time.

[Unknown]

Exactly.

[Rory Vaden]

It's like, okay, I'm doing this on the weekends or at nights or whenever, lunch break or whatever. I'm able to make this money. And now what if I had all my time, then I could go all in on it, and that 30 could get to, you know, maybe 50 pretty quickly, a percent of the money it was making, and then hopefully 100% and beyond.

[Unknown]

Yeah. And you. When you look at money and doing new things, you hear the term Runway a lot. And I think that's actually a good. A good metaphor, because it's like, how. How long is my window to succeed with the new thing? You extend your Runway by limiting the amount of. Of cash that you need to get the thing off the ground. So if you keep your expenses down, you work pretty lean, and you keep. You stay out of debt, and you. You know, then you're extending your Runway, you giving yourself more time to take off before the plane just kind of crashes. So keeping the expenses down is a good thing, but that's where we got to start and go, all right, what is. What is in this? Now? There's really only five ways that personal brands make Money that we've.

[Rory Vaden]

What's that? We see it as well.

[Unknown]

Yeah, sure. We can actually. Let's do it on this. We got this up here. You want to do a new page?

[Rory Vaden]

New page.

[Unknown]

You hit up there again.

[Rory Vaden]

Run it up here again.

[Unknown]

All right. Right here?

[Rory Vaden]

Yeah.

[Unknown]

Okay. Louis house.com/brand call.

[Rory Vaden]

Okay, so and so right now you're going to talk about the five different ways that personal brands can make money. Yeah. There's only five ways. There's not 12 or 17.

[Unknown]

Really. We put them into five categories.

[Rory Vaden]

Okay, cool.

[Unknown]

Okay. We call them the paid. So there's five ways to get paid. And if you, if you look at now personal brand to us also, you know, we've talked about this on other interviews. It does not mean speaker, author, coach. Personal brand is simply the digitization of your reputation. So we work with professional service providers, accountants, lawyers, doctors, chiropractors, because they're still a personal brand. It's anyone who's using their reputation to.

[Rory Vaden]

Drive revenue for their local community services in their town or whatever it might be their state. So not just someone who's also trying to reach a message to the world. Like a lot of personal brands you work with as well?

[Unknown]

Yeah, yeah. I mean, we work with some of the most famous. I mean, you know, people who reach millions and millions of people. But, you know, when you and I started working together, as I looked this up, that you had started the podcast when? 2012.

[Rory Vaden]

Yeah, 12 years ago.

[Unknown]

Yeah, so.

[Rory Vaden]

So 2012, it was been five years since we started this process. I was doing the podcast for five years.

[Unknown]

You had done it for five years. It took you five years to get to 30 million downloads.

[Rory Vaden]

Yeah, yeah. Now it's over a billion.

[Unknown]

When we started working together and we did Sheehan's Wall, you went from 30 million downloads to 100 million, 500 million. Two and a half, like years.

[Rory Vaden]

Something crazy.

[Unknown]

And then you've done another 500 million. Over 500 million since then.

[Rory Vaden]

Yeah, yeah.

[Unknown]

So billion. A billion. So it's. You're a great testimony to the power.

[Rory Vaden]

Because we went all in and made it the primary thing.

[Unknown]

Right. And most podcasters, it's one of several things they do. So who's going to win? Somebody who just does it and it's all we care about. And it's top notch guests and top production quality and perfect editing and like just all we promote or someone who kind of has a podcast, they do a little bit on the side using zoom and crappy cameras. Right. You know, like that kind of thing. So all Right, so back to this. So if you, you have a pile of followers and you want to turn them into a pile of cash, five vehicles to do this.

[Rory Vaden]

And before you share the first one again, for those watching or listening, if this is resonating with you, leave a. Yes, leave a comment below that it's resonating. And if there's been an aha for you, let me know so we can see what you want to hear more of in the future around this type of content. Leave that. If you have a question around some of these things, feel free to type in a question as well so we can continue to be of service to you and know more of what you need to be successful. So the five things starts with what?

[Unknown]

All right, so the P stands for products, physical products, right? This is Sarah Blankley with Spanx. This is Elon Musk selling Teslas. This could be selling day planners T shirts like it's a physical product. You go, you look at Shark Tank, it's almost all physical products.

[Rory Vaden]

That's food products.

[Unknown]

That could be, yeah, it could be a shake, a vitamin, like a physical product. There's advantages and disadvantages of each of these. We can talk about it. The A is ads and affiliate. This is your model now. Yes, but it wasn't, it wasn't your primary business model when we met. Now your primary business model was actually, this was selling information. So this is, this is courses, coaching, consulting, membership memberships, certifications, assessments. These are basically, you could think of this as digital product.

[Rory Vaden]

That's a college or university as well.

[Unknown]

Yeah, college or university, great example. But you're, you're selling knowledge of some type. Then the D is deals, which are third party deals, book deals, TV deals, brand deals, movie deals, licensing deals. This is where somebody is usually a royalty is involved. That's like the classic sign. It's usually later in someone's career stage. But you're being paid in advance to create something and then you have an earn out that you get like a long tail, you know, royalty or whatever. So there's deals and then there's the one that is the, this is the fastest path to cash. And this is the one that is the biggest opportunity that most of us can break free with is services. And this is a time for money exchange.

[Rory Vaden]

Okay, it's the fastest way to make money, but it's the hardest to scale.

[Unknown]

Exactly. But people poo poo on this because they're like, oh well that's not scalable. Well, something like coaching is a good example. Right. People will be like, oh, you don't want to do coaching. Coaching's not scalable. Well, two things. One, any service is scalable through one mechanism. You raise the price. Right. I used to do keynotes at $5,000. Now I do them at $65,000. It's the same keynote.

[Rory Vaden]

But is there, is there a limit though? You can't scale to a million.

[Unknown]

No. Well, I did an event, I did an event a few months ago, Tony Robbins, he got a million bucks, right? Right. So you can go pretty high. Right. So one on one coaching, you raise your fee. Consulting, you raise your fee. The other thing is you create other people and you train them. Like Brand Builders Group. Right. We have about a thousand clients in our coaching program. I know I can't coach a thousand people. That's why we have full time employees. We certify them as strategists. It's what they do.

[Rory Vaden]

So where, where would software go underneath?

[Unknown]

Usually software is kind of like, it's information. It's like an information product.

[Rory Vaden]

Gotcha. You know, so like email marketing service.

[Unknown]

Or software, a lot of that tends to sort of stick in here. You know, that's kind of like a digital product in some ways, but it tends to focus more on like now any of them can be good. All of them is bad. The idea is not that you should do them all. The idea is that you should choose one. And we have to weigh the advantages and disadvantages. And when we take questions, this would be, somebody could, could say, well, I'm trying to choose between these. And we could talk through maybe someone's personal situation. So these are the only five ways to make money. Now the question is, how do I know which one is the right one for me or which one is the best one for me?

[Rory Vaden]

How do we know?

[Unknown]

Well, we use another acronym. We say look for the dares. Okay. D A R E S. Okay. Now the dares are the. The perfect characteristic of a perfect modern day business model.

[Lewis Howes]

Maine. Where life the way it should be transforms all who encounter its spectacular landscapes. Rugged coastlines, pine scented trails, sandy beaches, sparkling lakes and tranquil forests inspire you to reflect and make meaningful moments. They offer endless opportunities for adventure and exploration. Whether pedaling or paddling, hiking or biking, Maine has more than enough outdoor spaces to make the most of long summer days. Relish in exquisite flavors harvested from the ocean and the rich soils of orchards and fields. Maine's makers are rooted in its heritage while boldly branching into new ways of thinking, doing and being. Connect with its people in warm and authentic towns. Which beckon you to stroll art galleries and locally owned shops where generations of artists, writers, entrepreneurs and craftspeople see the world anew. It's tempting to do it all when you visit, but take a beat and a breath. Get a feel for the time and tempo of Maine simple pleasures scenic adventures where every route is the scenic one. Discover more at Visit Maine.com you've probably heard me say this before, but taking care of your health should be your number one priority. What you put in your body directly impacts how you think, how you feel, and how you show up in the world. And whether you're training for a marathon, you're running a business, or just trying to get through a busy day with energy and clarity. Nutrition is fundamental, and when I fuel my body right, I perform better. Period. And that's why I'm a big fan of RX Bar. RX Bar is all about simple ingredients and honest nutrition. They lead with transparency. Just look at their packaging says no bs, just real ingredients like egg whites for protein, dates to bind, and nuts for texture. Whether you're on the go or in between meetings, they've got something that fits the original 12 gram protein bar, the nut butter and oat bar soft, crispy and packed with 10 grams of protein, or the mini just 100 calories with 6 grams of protein. RXBAR is the proud sponsor of NO BS and they want you to say no to what's holding you back and yes to what fuels your greatness. Use code greatness on RXBar.com for 25% off. RXBar proud sponsor of no BS subject to full terms and conditions and to change. Valid until September 30, 2025 and may not be combined with other offers. See rxbar.com for full details and limitations.

[Unknown]

So we're looking for things that are D digital whenever possible. Automated A automated R is recurring E Evergreen, Evergreen and S scalable is scalable Digital Automated, Recurring, Evergreen and Scalable so.

[Rory Vaden]

If you look at if people can assess this for themselves right now and just think of what is my business model or all the different things that I offer. Am I offering multiple things, one thing and do I have 17 revenue streams or am I going all in on one things? If you just looked at that first, you'll have a clear picture of maybe why something's working or why something's not working? And if you look at this as well, is my stuff digital Automated Reoccurring Evergreen Scale bar or is it only one of these things? Then you can also have some Awareness around if something's working in your favor or not working in favor and now what to do about it next.

[Unknown]

And so as you weigh, if you were to take each of these and give them a score of like each of these, it sort of tells you like, okay, what's the right fit for me? You also add stress. We, that's stress score. What's the stress score?

[Rory Vaden]

So how would you do both those scores?

[Unknown]

Yeah, like if you were actually going to do it, you'd go, okay, so products, you go, how digitized is this product? How automated is it? Right. So digital means it's digital. There's no physical.

[Rory Vaden]

Someone buys it and they get it instantly. You don't have to ship something.

[Unknown]

That's right. You're not manufacturing. Manufacturing. You're not sourcing materials. You're not dealing with warehouses. You're not dealing with shipping. You're not dealing with refunds. Well, you still can have refunds.

[Rory Vaden]

You're not dealing with like someone shipping back a refund physically and having to.

[Unknown]

Restore it like assignment like yeah, that you're not dealing with that Automated means it's self service. Like a vending machine technically is automated. Even though it's not digital.

[Rory Vaden]

It's, it's, it's got some automation to it, but you still have to go and serve it. You, you do once for a bit.

[Unknown]

But you go, what's the level of automation here?

[Rory Vaden]

Yes.

[Unknown]

How much is the customer dealing with it themselves versus you having to provide laundromats.

[Rory Vaden]

Automated, but you still have to go refuel it every once in a while.

[Unknown]

Yeah, yeah, yeah. So there, we've not founded a business model that is perfect on all of these. We get asked that question a lot. So the best example, because we do get this question a lot is Netflix. So Netflix is digital. There's no physical inventory, it's automated. There's no salespeople. The customer is completely self select. It's recurring. You pay for it every month.

[Rory Vaden]

Don't they have ads and spawn promotions though? Don't they have. They spend money?

[Unknown]

Yeah, you got sell it perpetually. But the revenue is recurring. As a customer, you pay the 10 bucks a month. It's evergreen. Because once a movie is in there, you never have to update the movie. But it's not evergreen.

[Rory Vaden]

This is the part you have to keep fueling it.

[Unknown]

New content all the time. Otherwise people cancel.

[Rory Vaden]

Yeah, yeah.

[Unknown]

And then it's pretty scalable. Right? Like it doesn't, you add a customer, it doesn't like change anything. So you know, there's different scores. Now, like a laundromat can be a great business, but you know, you gotta look at the stress core. And I also say you gotta look at passion. Right?

[Rory Vaden]

Do you care about it?

[Unknown]

Do you want to do it? Like there's, there's lots of ways to make money and, but it's also like with your, does it align with your personal brand and what you, what you want to do? So that's all, those are all factors to this. Right. So we're just kind of weighing these out and, and some of them it's like for you, you were doing this. So we knew that you understood the world of digital, but it was like you're launching stuff constantly and it was stressful a lot. And meanwhile it's like the podcast is sort of taking off to go, well, what if we just did this and the advertisers were just paying and it.

[Rory Vaden]

Wasn'T even making any money really. Then it was like barely low on the lip. We weren't even thinking about ads or affiliates at that time. Just because we're like, ah, we just want to give it away for free and help people and we don't, you know, any of that stuff.

[Unknown]

It was a traffic source to sell courses. Really what it was at that time.

[Rory Vaden]

Yeah, it was.

[Unknown]

But yeah, so, so each person is different and you know, we look at, you know, all of these things to help you and that's why it's like we can't tell you what's the right answer. It's, it's, it's unique for each person.

[Rory Vaden]

It's a self reflecting process.

[Unknown]

Yeah.

[Rory Vaden]

An assessment, assessing for yourself. We had a few questions come in here. I wanted to get to some of these. As a real estate investors or even just realtors in general. Which category are they in with the paids section?

[Unknown]

I'd probably. Well, real estate agents for sure are down here in services. We work with a lot of agents because you're using your personal brand, not because you want to sell. Course you could do that. But most of the real estate agents we work with, they're trying to drive more listings or something like that.

[Rory Vaden]

And if you're a real estate investor.

[Unknown]

Then that's probably a time I would call. That's a service really. It's. Yeah, it's like you're selling the service of your time to yourself because you're. But it's like you're investing the money, you're managing the money. This is like, like a real estate investor is like a financial advisor basically. Right. Like Your, your business is finding opportunities to make money.

[Rory Vaden]

So I, I would go out and source deals, be on the phone. You got to go look at properties, you got to vet them, you got to do all the due diligence.

[Unknown]

And we love real estate in terms of, you know, if you look at, if we went back to your quadrant three about going, just how do you make money? Yeah, there's a few things that really make money. Right. It's like, first of all, I have a friend, a good friend of mine, Jason Dorsey, he says the money's in the money. If you just want to get rich, manage money, just be in private equity. Take a small percentage of big transactions like you make money managing money because you're a conduit.

[Rory Vaden]

You are.

[Unknown]

Banks make money, credit cards make money. They're just, you know, Venmo makes money. It's just little percentages of these big pies. Big pies.

[Rory Vaden]

Or it's like if you want to make money, like solve rich people's problems.

[Unknown]

Solve problems for rich people. Yeah, you sell private jets, you sell yachts or whatever.

[Rory Vaden]

Yeah.

[Unknown]

But real estate, estate is the other one that's really great. You know, we also, we're, we tend to be in like, information marketing is a great one. And, and you know, there's network marketing. Like people can make real money. We have a lot of billionaires that we work with, the 100 millionaires that are in that space.

[Rory Vaden]

Yeah.

[Unknown]

So there's lots of different ways to make money. So real estate is, is a great one. But yeah, so I would put that one here in terms of what's that category. But yeah, it takes work. The point I was going to make is there's no such thing as, like, there's very few things that are true.

[Rory Vaden]

Passive and someone is asking about, you know, between all of these, what is evergreen? And I'll share that from my perspective with the business model. I have one episode that I do on the podcast is not news related. It's not like time bound of like, oh, I'm getting a lot of views because I'm responding to something that happened in the news yesterday or today. And therefore everyone's going to watch this, but then no one watches it later. I do evergreen content on the school of greatness. So I find a subject matter, an expert, a celebrity, someone who's fascinating or coming out with a new book with new research or science, and I have them break down that subject matter. This piece of content right here, this is originally being recorded live from a money mastermind or excuse me Money mindset class masterclass. But this is being recorded and it will be up on YouTube and audio forever. And we'll be able to use clips of this on social media. We'll be able to continue to monetize this, putting it up once and making money on it forever, potentially, as long as the platform's around and they keep allowing for monetization. So I have videos on YouTube or audio episodes that continue to make dollars every single day from five, six, seven, eight years ago. Some of them make a hundred bucks a day, some of them make 5 cents a day. Right. But it's one piece of content and it's supposed to be evergreen where it can live potentially forever or very long periods of time. So that's evergreen. A book is evergreen in a sense, as long as it doesn't need to be updated constantly. As long as it's not, I don't know, around an idea that then there's new research and science that like breaks this idea and it's outdated. So as long as you make it evergreen, like this book is meant to be evergreen for, I don't know, a hundred years because it's more around mindset. It's not about what's happening in the market today and how to invest for the next two years. It's not about that. It's about understanding who you are, how you interact with money and how to have a better relationship with money. And I think that's now and then going to be in 100 years. So that's. This is evergreen. This content that you're listening to, watching is evergreen. This format of paids and dares is an evergreen ip, an evergreen concept, intellectual property. Right. It's your own IP that this will last for a long time. You could use this IP for decades and it'll still be relevant for people today and in 10 years. So that's the concept of evergreen. Do anything else? Want to expand on that?

[Unknown]

I mean, you. I think you hit it. Evergreen means it doesn't need to be updated. Yeah, right. If I wrote a book about AI or a book about social media, it's.

[Rory Vaden]

Going to be updated every three months.

[Unknown]

Yeah, I mean, it's like it's outdated before the book hits the.

[Rory Vaden]

Exactly, exactly.

[Unknown]

So that's what evergreen is. We have another question. It looks like that came in.

[Rory Vaden]

Yes.

[Unknown]

What?

[Rory Vaden]

Where do I find a good accountability partner or mentor? Well, I think the first place you want to start with, I think, is finding the information depends on where you're at. If you're broke, I think the Best place to start is finding free content where you respect someone's ideas or their story or their career or their legacy of their life. Where you can go and learn from them for free. So I have that with the podcast where I bring free content from people. You might be able to read someone's newsletter or blog post or watch their content on social media, read their books, things like that. Where you can start depending on the level you're at.

[Unknown]

By the way, on the free thing, it's good to pay for things. And even if you don't have money, like, you should share, share Lewis's content, share the episodes like comment, leave reviews. You asked for a review on the book. Hey, that's Gener. That's creating the generosity flow of like, thank you for this incredible free content. Let me share it with a friend. That's how you pay and start that flow.

[Rory Vaden]

But if you're in. You know, when I was getting started, I was using LinkedIn to reach out to local leaders. I was joining Toastmasters. We were both in Toastmasters and I found a mentor who taught me how to do public speaking in Toastmasters. I think it's like a hundred bucks a year or something like that. So you can find it by joining communities or local business networking groups. You can find local mentors who are even just a few steps ahead of you, who you can really learn from. They don't have to be billionaires to learn from them. But if you're in the entrepreneur, content creator, personal brand expert, you're a doctor, you're a real estate agent, you're someone who is building credibility in an industry, the best place to find mentorship, truly, is to do a strategy call. And if you just go to Lewishouse.com brand call, the link is right here. You can get a free strategy session from one of Rory's top strategists here at Brand Builders Group. So I would go there. If you're looking to build your business, your personal brand, your messaging, and expand your influence, whether you're a doctor, a real estate agent, a dentist in a local community, and you want to expand there, or if you're an author, a speaker, a content creator, and you want to expand to the world, your message. Sign up for a call right now and get a free strategy [e-mail] brand call. Let's see if there's another question.

[Unknown]

This is good.

[Rory Vaden]

Go ahead.

[Unknown]

So it says how to scale as a doctor, Like I. One, one client at a time.

[Rory Vaden]

Okay.

[Unknown]

Okay. So when you look at how to scale a Service. So I'm gonna. I'm gonna answer this question specifically, but then it's gonna trigger me for a framework that I think will apply to everyone. Perfect. Okay. So for a doctor. And one of our clients is Dr. Gabrielle Lyons. She's amazing. She had her on your show before. She's great. She's phenomenal. So any type of service, I think the two fastest ways to scale a service. One is you raise your price. Right. As a speaker, this is there my. One of my revenue streams, my secondary revenue stream is speaking. Right. You raise your price. The other is you train other people how to deliver the service for you. And you run the marketing and sales engine to drive. To drive that. Yeah, you're basically driving leads and customers, but then you're outsourcing the delivery. That's what I do now at Brand Builders Group is, you know, I don't coach very many people one on one. There's a few. Right. There's for the right price, for the right price. And there's high profile people that I work with, etc. But many times I don't need to be the one because our. Our curriculum is so tight and trained to our strategists, we can scale it and it. We can offer it much cheaper because it does. It's not dependent on me. So that would be one thing. But for both a doctor and for. For everybody, I want to do another monetization framework, and I don't. We've never talked about this before either. So this is. This is good. All right, so let me put this back up here. Lewishous.com forward slash, brand call. All right, this concept is something that we call fractal math. So this is. This is an advanced monetization strategy. And you know, if someone's a doctor, I think this is. It fits anyone who is like a real expert, they can. They can do this. So here's the concept of fractal math. The concept of fractal math says that 10% of your customers will invest 10 times more.

[Rory Vaden]

Really? I'm Dexter Morgan. I've been through hell, but now I'm back for my curtain call. And what better place to hide than New York City? There may be a new area code, but my code never changes. In a city full of monsters, my dark urges will feel right at home. Dexter Resurrection Starring Michael C. Hall, Uma.

[Unknown]

Thurman and Peter Dinklage.

[Lewis Howes]

New series streaming July 11th on the Paramount plus with Showtime plan Maine, where life, the way it should be, transforms all who encounter its spectacular landscapes. Rugged Coastlines, pine scented trails, sandy beaches, sparkling lakes and tranquil forests inspire you to reflect and make meaningful moments. They offer endless opportunities for adventure and exploration. Whether pedaling or paddling, hiking or biking, Maine has more than enough outdoor spaces to make the most of long summer days. Relish in exquisite flavors harvested from the ocean and the rich soils of orchards and fields. Maine's makers are rooted in its heritage while boldly branching into new ways of thinking, doing and being. Connect with its people in warm and authentic towns which beckon you to stroll art galleries and locally owned shops where generations of artists, writers, entrepreneurs and craftspeople see the world anew. It's tempting to do it all when you visit, but take a beat and a breath. Get a feel for the time and tempo of Maine simple pleasures. Scenic adventures where every route is the scenic one. Discover [e-mail] let's say you have a $30 product.

[Unknown]

$30 product and you have a thousand customers who bought it. Right. So you have a thousand customers. That is 30,000 in revenue. Makes sense. Right? So you got, you got sort of like this kind of situation. You got 30 customers or $30 product times a thousand customers is 30,000 in revenue. Now, if you said, how do you double your revenue? One obvious way is double your customers. Double your customers, which is how most of us would think go get a thousand customers. And that's not the raw, it's not bad or wrong, but it is the most expensive way to double your revenue.

[Rory Vaden]

And the most, the hardest, probably. Right.

[Unknown]

And the hardest. And the reason is because the hardest type of customer to get is a new one. Is a new customer. Also, the most expensive type of customer to get is a new one.

[Rory Vaden]

Yeah.

[Unknown]

Inversely, the most profitable type of customer to get is an existing one. And so if you apply this concept of fractal math here, and you go 10% of your customers, which are these thousand. So 10% of a thousand would be a hundred will invest 10 times more. Meaning they would buy a $300 product. So now you have more like, you know this kind of scenario, something like that.

[Rory Vaden]

What is a hundred times three hundred? Is.

[Unknown]

This is thirty thousand.

[Rory Vaden]

Thirty thousand. There you go.

[Unknown]

So you just doubled your revenue. Here's what's wild about this. You doubled your revenue without adding a single expense. Customer acquisition cost.

[Rory Vaden]

You just made a new offering.

[Unknown]

What, what, what's happening here typically is intimacy is increasing. Okay.

[Rory Vaden]

So more time, more connection to you, more access to you. More something where you're invested in them deeper.

[Unknown]

Yeah, you got it. It's it is. So this continues on, right? So you'd have 10 of these people would buy a $3,000 product. That's another 30,000 in revenue. And then one person would spend 30,000. Yep. $30,000 product.

[Rory Vaden]

One. Yeah.

[Unknown]

And one customer over here.

[Rory Vaden]

And the grass keep.

[Unknown]

Yeah. But you've quadrupled your revenue without adding a single customer. Right. So if we kind of go like this, right? This is this. And this is something like this. Wow. Now, so that is how fractal math works. This is for advanced people. Remember Sheehan's wall in the beginning, you want to do this. You want to.

[Rory Vaden]

Don't want to add all these.

[Unknown]

You don't want to start with all this. You want to do this, and you want to crush it.

[Rory Vaden]

Max it out.

[Unknown]

Max it out. When that baby's running on autopilot, right? And if you're a doctor, there's a good chance where you go, like. Like you've been doing it for a hot minute, and you're like, how do I scale? I'm starting to think about that. You go, okay, how many customers have you had over the years? Some number of people will invest 10 times more. This is what, you know, my doctor. Now, I pay my doctor. We have a private physician. We just pay a monthly retainer, whether I use them or not. But they're there. Like, they're on time. They come to you, to me, whatever. Like, if. If they're. I need a script or something, like, they do telehealth. I mean, they're just.

[Rory Vaden]

They're not waiting lines at a cvs. You're not going to, like, none of that urgent care, or you're just like.

[Unknown]

Hey, and by the way, so we haven't talked about this, but one of the most important concepts of. Of how rich people think is most people spend time to save money. Rich people spend money to save time.

[Rory Vaden]

Yeah.

[Unknown]

And that's when you really get. When you get into that, a healthy relationship with money, and you go, my. My time matters way more than my money. I will spend money. That's why we hire people, right? It's like we're hiring people constantly because it's like, I need stuff done so that I'm not doing it. I'm spending time. When you do coaching, when you. You know, this question somebody asked is a great one about a mentor. Why do you spend money? Because it's like, you could figure out how to become a New York Times bestselling author all on your own. Probably gonna take you 20 years. I can teach you in two days, how to do it. Like exactly. Here is everything you do, and that's when we've done it several times. Yes, same thing. You know, you want to be a hall of fame speaker. Like, we can teach you in two days. Like, here's the system.

[Rory Vaden]

Yeah.

[Unknown]

You know, real estate investing, you could stumble your way through it. You could pay someone, not us, because we don't do this. Somebody to teach you how to do it. So you're spending money to save time. And that's what people are doing here, by the way. So if you look at increasing price points, what we, what we typically look at is you go, here's how to either make an offer more enticing or to have them pay more. Recall this. Making it, making your offer sexy. Okay, so what we want is we're giving people. People will pay for speed. People will pay for execution, which is like done for you. People will pay for exposure and then people will pay for intimacy, which is, you know, intimacy, which is access. Sorry, I'm running out of space here, but intimacy. So I was talking, talking about intimacy here, but that's how you, you move people this way by increasing the speed, increasing how much of it's done for them, giving them additional exposure or intimacy and.

[Rory Vaden]

Right, let's see.

[Unknown]

Execution, Execution.

[Rory Vaden]

So like when someone executes it for you.

[Unknown]

Yeah. So for example, so I just use Brand Builders Group as an example. Right. So like, like somebody's asking this question, Would a brand strategy call work if I don't yet have clarity on my brand? I'm a viewer who wants to speak to young athletes and students. Absolutely. You're the, you're the epitome of what, what we do today has been all about money. Normally what we do is help people get clarity on what their brand message is, who their audience is, all that, what problem they solve first. But we were a strategy firm first. What's happened is people are like, okay, well once I get clear on the strategy, who do you recommend I use to build the websites and write the copy and like do all the marketing automation and build. And we have not touched it because we weren't able to. But now we have reached a point of scale over over seven years. We now have 50 employees. And, you know, we're an eight figure business. We now have something called instant automation toolkit where we can help people execute upon some preset number of things that we do. That's execution. It's like, oh, it's done for you. Right. So speed, execution, exposure, intimacy and intimacy. That's how you increase, you either increase the price or if you were just doing this and you wanted to get more people to buy this, you give them these as bonuses.

[Rory Vaden]

That's beautiful.

[Unknown]

That's what creates conversion.

[Rory Vaden]

And someone was asking, how can I stay encouraged when, when others doubt my passion driven work? Why? I think one thing spen more time with people that are encouraging you and less time with the people that are discouraging you. Or just don't talk to those people about your stuff if they're constantly doubting you or saying, ah, you should be going for something else. It doesn't mean you have to remove these people from your life forever. It's just maybe talk about your passion work, your projects with other mentors, friends who are kind of guiding and encouraging you more and really supporting you. And you can also have a conversation with those that are discouraging you if they're friends or family and say, hey, listen, I know you're worried about me doing this or you've seen me fail in the past, but this is something that really lights me up and I want to feel close to you, I want to feel intimate to you, but sometimes I feel discouraged when I bring this to you. My request is that when I do bring it to you, you be positive with me, you accept it, you encourage me, you give me good feedback and coaching or you just don't doubt me. You know, you can be neutral. Just don't kind of crap on my ideas. That's one thing I would do is, is really find a couple of good people that, that believe in you, that are your cheerleaders. And at the end of the day you may not be able to find that, but you've got to be the one to be a cheerleader.

[Unknown]

You.

[Rory Vaden]

Either way, there may be seasons of life in that space.

[Unknown]

There's so one thing on this because this is an important, important question where you go, how do I stay focused on my passion when other people are discouraging me? One of the things that is so true about this, you'll. You will never experience haters who are further ahead than you are.

[Rory Vaden]

Yeah, that's true.

[Unknown]

Like people who are successful, they don't have time to hate on other people. It's almost always from someone who is not on the journey. And the other thing is like don't, don't take, take discouragement from someone who, you wouldn't take their advice. If they haven't done what you've done, don't take it. Their opinion is irrelevant. Now if they have done what you're trying to do. I actually would listen to that or listen to them. I would listen to that person. But it's almost never someone who has done the thing you're trying to do.

[Rory Vaden]

Yeah, Rory and I have never left a negative review on another author's book. Never. We've never said, this book sucks. I'm going on Amazon and I'm typing how bad they wrote this book because we know how hard it is to write a book and put it out there. You know, I've never gone to a podcast and said, this podcast sucks on Apple podcast because I know that people are doing what they're doing, and I'm not even thinking about that. And I'm thinking, how do I leave a negative review and criticize someone? It's not really my place to do that unless someone is asking me for feedback. But speaking of feedback, I am asking you for feedback. Go to Amazon and leave me review for the book and let me know again if this has been supportive or helpful for you in any way today. Leave a review and let me know your thoughts. Buy a copy for a friend as well. And let's help people have a more empowering, powerful relationship with money so they can feel emotionally abundant and create the financial abundance as well. And Rory, as we wrap this up, I don't think we knew exactly what we're going to create today, but I feel like from the beginning, if we go back to the beginning for everyone watching live or anyone watching this replay, this evergreen piece of content that could last forever. We talked about the relationship each one of us has with money and trying to identify it as if it was a person and what that relationship looks like feels like. In our interaction with money on a daily basis, we talked about our beliefs and our behaviors that are in alignment with our beliefs and probably why we have the money or the life we have today and the energy tied into money. Then we went over a number of frameworks that you taught me seven years ago that have helped create me a level of financial abundance that I didn't have before, with the level of peace around that money and less stress of trying to do it all. And also this is stuff that you've been teaching people for the last seven years now. You've helped over a thousand clients that you have currently. You've helped a lot of billionaires launch books, get clear on their message, their brand identity. You've helped people at the beginning stages, people who have already made it at bigger stages, reinvent and everything in between. And so whatever spot you're at whatever starting point you're at, whether you've made it, you're trying to reinvent, or you're just getting started. I highly recommend you go to lewishouse.com brand call right now and just fill out the form. It's a quick questionnaire you can get on a free, I think it's like a 15, 20 minute strategy call with one of your top strategists who have all this information, who's also been in these rooms, worked with these big influencers. How many New York Times bestsellers have you gone through this process or coached in some way now?

[Unknown]

Well, we've had, we've helped 60 clients become New York Times, USA Today, our national bestsellers. We've had 12 of our clients in the last 15 months have become New York Times bestsellers.

[Rory Vaden]

Right, exactly. And you help people scale their revenue streams, their opportunities, but again, just drive.

[Unknown]

Leads to their business. I mean, it's just using your personal brand to get your expertise out there just like you do, adding value to the world, building trust at scale and driving those as warm leads into your business.

[Rory Vaden]

Exactly. So whatever point you're at, if you're looking for more emotional peace, you're going to get the frameworks from Rory and his team about how to get clarity on your business, which will give you more joy and peace emotionally and not stress of trying to figure it all out. And if you're looking for more financial abundance, the same thing you'll get by going through the process and executing it when you sign up for Lewishouse.com brand call. So whatever point you're at, you're at the right place. Get signed up and I want you to share below in the comments on YouTube or on social media, your biggest takeaway from today. Maybe it's something we said in the beginning, maybe it's one of these last things. Maybe it's one of the acronyms. There's all these different things. We've got pages of frameworks here. But what was the thing that stood out the most for you? Leave a comment below. I'm curious where you guys are at and how can we continue to support you moving forward? If you have a question, if you want to learn something new about building your personal brand, your business, or your mindset around money, leave that question below and maybe we'll do some more content then in the future. Other than that, guys, thank you so much for being here today. We hope this has been valuable. I want to thank Rory for allowing us to use his incredible space here at Brand Builders Group. This again was the Make Money mindset masterclass. The new book is out right now. Make sure you guys grab a copy, go to Amazon, go to your local bookstore, get a copy right now. If you already have one, get one for a friend. Go get one for a friend that you want to see. Continue to thrive in their emotional abundance and their financial abundance in their life. And please leave a review over on Amazon or Goodreads or wherever you want to leave a review. And with that, I appreciate it. Rory, any final thoughts around the biggest takeaway for you or that something that opened up for you from our conversation, whether something I said or something you said?

[Unknown]

Well, I think the way that you present that metaphor of think of money as if it were a person. If you learn about the person, you care for them, you serve them, you treat them well, you're going to have a great relationship with that person. One thing that dawned on me that we didn't talk much about is those people who are in that quadrant. 2. Sometimes they think it's like unholy to have money. But there's a great story right out of Jesus's mouth. It's the parable of the talents.

[Rory Vaden]

Yes.

[Unknown]

So good. Basically, he says, if a master were to leave, leave in. In leave his household, and he leaves, you know, these three people, these talents like money. He gives one guy five talents, one guy two talents, and another guy one. And he comes back years later, and the guy has five talents. And he says, you know, what have you done with these five talents? He said, I turned it into 10 talents. And he says, well done, my good and faithful servant. May you be blessed. And then he goes, the guy with two talents, he says, what have you done with my two talents? He said, I turned it into four talents, you know. And he says, well done, good and faithful servant. And then he goes to the one with one talent, and he says, what have you done? And he said, well, I was scared of losing your money. I know how shrewd you are. So I buried your talent, and here is your one talent return. And he says, you wicked and lazy servant, take your one talent and give it to the one who has 10 talents. Because he who has done well what has been given to him will be given even more. And he who has not done well with what he has, even what little he has, will be taken away from him. All of us have, whatever your spiritual beliefs is the power of God inside of us. We're creators, we're multipliers. We don't need to hoard money we have a God that provides for us and cares for us. Right? Says right in the Jesus talks about this like God provides for the birds. The birds don't store up anything and he provides for them. God closed the flowers with beauty. They don't do anything. He provides it to them. So we're, we're the beneficiaries of a God who can bless us abundantly. Our only job is to take what we've been given in terms of our time and our talents and go out and serve people and help. So I would just say serve, create, expand, multiply. That's how you make money easy.

[Rory Vaden]

That's a beautiful, beautiful way to close it up. So Rory, thank you so much for your service, for teaching us, for helping me and my journey. I appreciate you guys all for being here and we'll see you in the next interview. I have a brand new book called Make Money Easy and if you are looking to create more financial freedom in your life, you want abundance in your life and you want to stop making money hard in your life, but you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to make moneyeasybook.com right now and get yourself a copy. I really think this is going to help you transform your relationship with money this moment moving forward.

[Lewis Howes]

I hope you enjoyed today's episode and.

[Rory Vaden]

It inspired you on your journey towards greatness.

[Lewis Howes]

Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links and if you want weekly exclusive bonus episodes with me personally as well as ad free listening, then make sure to subscribe to our greatness+channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review.

[Rory Vaden]

I really like love hearing feedback from.

[Lewis Howes]

You and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately that you are loved, you are worthy and you matter. And now it's time to go out there and do something great. Hershey's Milk Chocolate with Whole Almonds makes.

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[Lewis Howes]

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[Rory Vaden]

And if you've already had it, then.

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